AMANDABEATRIZRAFAELAAPPLE

HISTORYoFounded in 1976.

oFounders: Steve Jobs and Steve Wozniak.

oIt started with the Apple I, created by Wozniak in his spare time.

Steve Jobs and Steve Wozniak

oThe friends decided to try to sell the project to the HP and Atari companies, but both refused, saying that personal computers would have no future in the market.

Apple I

oThe Apple I was not as successful, about 200 units were sold, the $ 666 each. Currently the Apple I's collection piece, and is worth about 50 thousand dollars.

oThe profits from these sales sustained Apple for another year, and allowed the development of more powerful machines.

oWhile still in the Apple II line, the company began working on the GUI, which had been developed

earlier by Xerox.

oAt the time, Microsoft was working for Apple, and Bill Gates got copies of Lisa (First computer

with graphical interface to be launched on the market).

Apple II

oShortly before the release of Lisa, Bill Gates introduced Windows, using the same interface Lisa, but with some modified functions.

oApple started to manufacture other electronics since then, like the iPhone, iPad, iPod, and other devices.

LISA

MARKET ANALYSISoOver 13 million units of the iPhone 6s and iPhone 6s Plus models sold in the first three days after launch.oBy the end of the year, 130 countries will receive the iPhone 6s and iPhone 6s Plus.

MARKET ANALYSISo"The iPhone 6s and iPhone 6s Plus sales have been phenomenal, exceeding all results of previous sales of Apple's history," said the statement on executive as at 28 September.

GOALS FOR THE FUTUREo Iphone 7o Apple TVoApple Watch

RELEVANCEoIn one study, 62 000 consumers were asked what would be the global brands most visionary , inspiring , remarkable and exciting in their views . It was pointed out that the Apple brand is the second largest brand with cultural relevance of the market, according to British magazine Marketing.

CURIOSITIES

The symbol of the company, an already bitten apple, reminiscent of Isaac Newton's apple, and the bite is the sense of discovery, while also acting as an analogy to the "byte" word (the word "bite", which refers to bite, while "byte" is related to technology).

The name "Macintosh" is a tribute to the apples of the "McIntosh Red", very common in the United States;

The first image shown on the Macintosh was of Disney character Scrooge McDuck;

In 2011 it was sold about 156 million iDevices, a fantastic number. But the most amazing thing is that this number is higher than the Macs sold (122 million) from the company's existence, about 28 years.

Investment capital came from a van and a calculator and a van. Steve Jobs earned an annual salary of $ 1. Apple has had more money than the US Treasury.

“APPLE HISTORICALLY HAS NEVER DONE SOMETHING

THAT SOMEONE TOLD HIM TO DO.

THEY DO WHAT THEY THINK IS RIGHT AND FOLLOW THIS WAY

“- UNKNOWN AUTHOR-

REFERENCES http://www.tudocelular.com/apple/noticias/n60487/Analise-de-mercado-e-numeros-mostram-porque-a-Apple-pode-nao-lancar-iPhone-6c.html

http://www.infoescola.com/informatica/historia-da-apple/