Powering the websites of more than 60 airlines including their presentation layers, e-Travel, the e-Commerce division of Amadeus, has acquired signifi cant expertise in Web Design to optimise the overall online user experience in many regions. This directly translates into enhanced loyalty, word-of-mouth marketing and repeat buy behaviour. Working very closely with airlines and organising focus and usability groups, Amadeus e-Design offers an integrated, reactive merchandising solution for airlines that aim to increase consumer loyalty and optimise their revenue.

Amadeus e-Merchandise

Sales & e-Commerce

In our quest to deliver the best online experience possible at varig.com we decided to outsource our overall website design to Amadeus. Our customers have noticed signifi cant improvements in ease of use, real time availability, navigation and overall reliability.

Oswaldo P. Silva FilhoGeneral Manager Direct Sales & e-Commerce, Varig

Amadeus e-Design comes in three fl avours

> Store Designer.

Adopted by most Amadeus Airlines and based on CSS/xHTML

technology, this managed solution allows an airline to fully

customise their website and manage their look and feel and fl ow

remotely.

> Web Design Services.

Adopted by 10 large airlines, Amadeus offers the possibility to

completely personalise their website(s) and allows seamless

integration with third-party providers. This high added-value

service provides tailored graphical design and e-Commerce

navigation consultancy to deliver a personalised shopping solution

that refl ects an airline’s brand.

> XML/Web Services.

This option is offered for an airline seeking maximum fl exibility

levels and willing to adopt a partial Software-as-a-Service model,

which implies keeping hosting, development and maintenance of

their presentation layers in-house. It is available with certifi cation

and professional services.

Within years, Amadeus has developed an innovative ISO 9001:2000

compliant methodology to deliver website updates on an ongoing

basis.

www.fi nnair.com - Offering a 7x7 personalised lowest fare matrix.

Web Design Management

Business benefi ts

> No design costs. Amadeus e-Design empowers an airline to easily customise its e-Commerce site

appearance in a few clicks. A localised site can be created in a matter of days with no

associated design costs to channel more revenue from an airline’s international markets.

e-Travel, the e-Commerce division of Amadeus, offers versions of its e-Merchandise

Solution in 23 languages and is available for deployment in any desired market.

> Control and personalise your Internet shop window.Site administrators can adjust the interface and online functionality with hundreds of

customisable parameters. New style-sheet technology gives the airline more control to

personalise the offer to its customers. Airline website administrators now have more

power to drive the user interface of the fare shop window with xHTML/CSS technology.

Integration of customisable side and top UI panels now allows smooth blending of the

engine within the airline’s website. The airline also gets more control over the booking

fl ow and may choose to add or remove information displays within pages and can even

choose to remove complementary pages (e.g. customer profi le) without breaking the

business logic. The personalisation of the store’s “look-and-feel” is possible not only with

content (branding, text strings, service fee, etc) but also with visual (images within panels,

calendar colour, font styles, etc). Amadeus e-Merchandise offers many possibilities in

terms of customisation of look-and-feel and marketing fares online. Further differentiation

can be provided through Amadeus Web Design Services to further customise the user

interface with MVC (model view controller) design pattern and cookies. Integration of

functional enhancements such as payment capabilities, frequent fl yer and non-air content

as well as website reporting and HTTP optimisation (Javascript caching) will further help

an airline to leverage its business results and competitiveness.

We decided we want to empower our customers in getting all options from a single screen. A virtual one-click selection process and the only technology that would allow us to do this was Amadeus e-Merchandise.

Javier Perez-RiosVice President, Iberia.com

www.qantas.co.jp - Custom-designed store in Japanese.

Product features

> Off-the-shelf solution in a few weeks with no additional design costs through cascading

style sheet technology.

> Calendar price visibility – Upper tabs provide end-users with best day-price for up to seven

days either side of their target dates.

> Extended number of fare types sold on each flight – Every single fare is displayed,

providing broader choice for end-users and potentially higher yields for the airline.

> Improved localisation and text string customisation within the shopping flow with Store

Designer.

> User-centric design process – Elaborated through interactive usability tests in the US and

in Europe with launch partner validation.

> Participative customer design through interactive customer reviews with 9 airlines.

> Simplified availability displays with all decision elements available on one single page

thereby allowing consumers to understand how variables (date, flight time, and fare rules)

affect price so they can select the best option for them.

> Full description of the reservation including baggage information, meal information and

check-in requirements that can be removed at will.

> Simplified information display with dynamic fields that appear once users select their

preference.

Amadeus e-Design really raises the bar in the aviation industry for how sales can be managed in another language in a cost effective way outside of an airlines home market.

Tom Kallstrom Vice President e-Business Development, Finnair

Adopted by the following customers: Air Canada, Air France, bmi, Croatia Airlines,

Finnair, Iberia, Icelandair, Luxair, Lufthansa, Qantas, Varig and Wideroe.

Janu

ary 2006

We launched our complete website with a full personalised UI in less than 3 months. Striving to reduce costs, we have decided to take advantage of the Amadeus Software-as-a-Service model. Thanks to their innovative design products and services, our entire website (presentation layer included) has been made possible in a matter of weeks and at no design costs.

Arni Sigurdsson Director Distribution, Icelandair

e-Travel EMEA & LATAM, e-Commerce division of Amadeus Nice, France Tel: +33 (0)4 92 94 31 28 email: etsalesglobal@amadeus.com e-Travel North America, e-Commerce division of Amadeus Boston, Massachusetts Tel: +1 800 343 5228 email: etsalesus@amadeus.com e-Travel Asia, e-Commerce division of Amadeus Bangkok, Thailand Tel: +66 2 305 8157 email: etsalesglobal@amadeus.com www.amadeus.com

Travel Technology Travel Technology

I like the new pricing display and layout. Much more user friendly, thanks.

Your new “Flex Pricer engine” is the absolute best I have ever seen.

Consumers on icelandair.com