1. Takes you ideas to places that younever dreamed of!

2. The Al-Ways Pen Increasingly important for manufacturers to create identifiable names and symbols to make their products stand out from their competitors. (Vein, 2003. Paragraph 4) 3. What to look for ina pen?SmoothReliableVersatile 4. What does you pen say about you? 5. Replaced by 6. Please allow us to introduce 7. The Al-Ways Pen.. OR.. A Pen 8. The Al-Ways Pen ..consumers are loyal to a brand without even considering competitive products. One theory is that they have internalized their purchasing to the point where it is no longer a conscious decision (Vaid, 2003). 9. The A Pens Branding.. Adventurous Inventive Successful DiverseA Versatile pen, for versatile people 10. The Al-Ways word play The meaning of a word is determined entirely by itscontext (Volosinov, 1986 : 79) The Al-Ways pen, Always works In addition, it works all ways 11. Stand out.. With the A Pen ..meaning is constituted by difference(Gripsrud, 2006, p. 21). The growth of interactive media, such as theinternet, digital and interactive TV and radio, andmobile technologies has changed the rules of thebranding game (Vaid, 2003, Paragraph 6). type of advertising has worked, branding results in anautopilot kind of purchase (Vaid, 2003, Paragraph 6) 12. Takes your ideas so places you never dreamed of!