alsd conference program 2011

The SoluTionS

JW Marriott at l.A.liVelos Angeles, California

June 26 – 29, 2011

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AEG ARAMARK

Boundless NetworkCorona

CoverCo Delaware North Companies

Ernie Els WinesFanVision

Fine AwardsFLEXcon

Food Network Full House Entertainment Database Marketing

Gloria Ferrer Caves & Vineyards GSE

Hershey Entertainment & Resorts The Home Depot Center

i6 IOMEDIA

Jagermeister Lefty O’Doul’s

Legends Hospitality Management Levy Restaurants

Los Angeles Angels of Anaheim Luxco

Major League Baseball Advanced Media Melissa’s

Mousetrap Group National Hockey League

Nokia TheatreParamount Ticket

Pat Boone All-American Meats Populous

Rose Bowl Southern Wine & Spirits

Spotlight Ticket Management STAPLES Center

Tailored Label Team Shop Premiums

THANK YOU TO OUr SpONSOrSThe ALSD would like to thank our 2011 sponsors and partners for their

continued support and contributions to the ALSD Conference and Tradeshow.

TWO WORDS: SPECIAL. TREATMENT.

MOTOROLA HOSPITALITY SOLUTIONSWhether entertaining business clients, closing a major deal or socializing with family or friends, your customers look to make the most out of their entertainment dollar.

Service, state-of-the-art amenities, and an overall exceptional experience are a must. Exceed their expectations. Equip your staff with mobile voice and data solutions so they can offer the ultimate in entertainment satisfaction. Afterall, everyone loves to be treated like a VIP.

MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and are used under license. All other trademarks are the property of their respective owners. ©2011 Motorola Solutions, Inc. All rights reserved.

For more information, please visit us at: www.motorolasolutions.com/hospitality


ASSOCiATiON Of LUxUrY SUiTe DireCTOrS21st Annual Conference and Tradeshow

JW Marriott at L.A.LiVe Los Angeles, California June 26 – 29, 2011

2 Sponsors

6 Board of Directors

10 Visionary Award/Keynote Speakers

16 Conference Schedule of events

18 exhibit Hall Map

20 exhibitor Descriptions

38 full program and Session Descriptions

64 Session panelists and presenters

For news alerts and updates throughout the duration of the ALSD Conference and Tradeshow, download the free ALSD mobile app at www.alsd.com

Follow the hash tag #ALSD2011 on Twitter

ASSOCiATiON Of LUxUrY SUiTe DireCTOrS

Chairman Bill Dorseyexecutive Director Amanda Verhoff

president Jennifer Ark, Green Bay Packers Vp, Business Development Pat McCaffrey

Director, Sponsor and partnership Development Dene Shielseditor of SeAT, Website Director Jared Frank

National Sales Manager Scott HinzmanMembership Director Ryan Mirabedini

Marketing Assistant Trevor AllisonDesign Carole Winters Art + DesignDirector of finance Dan Lindeman

financial Account Manager Vickie HenkeDirector of interactive Media John Tymoski

exeCUTiVe COMMiTTeeChris Bigelow, Bigelow Companies

Brian Bucciarelli, Hershey Entertainment & ResortsGreg Hanrahan, United Center

Tom Kaucic, Southern Wine & Spirits Pat McCaffrey, ALSD

Kim Reckley, Detroit Red Wings & Olympia Entertainment

BOArD Of DireCTOrS Janie Boles, Auburn University

Natalie Burbank, Utah Jazz / Salt Lake BeesRichard Dobransky, Delaware North Companies

Trent Dutry, US Airways CenterChris Granger, National Basketball Association

Mike Guiffre, Pittsburgh PenguinsAdam Kellner, Chicago Bears

Gerald KisselDebbie Massa, ROI Consulting

Mike Ondrejko, Madison Square GardenRichard Searls, New York Red BullsTom Sheridan, Chicago White Sox

Peter Titlebaum, University of Dayton

ALSD 2011 STeeriNg COMMiTTeeAdam Link, Home Depot CenterAlicia Fox, Home Depot Center

Bryan Lawrence, Angels BaseballRobert Alvarado, Angels Baseball

Chris Cockrell, AEG/STAPLES CenterMichele Kajiwara, AEG/STAPLES Center

Mark Frey, AEG/STAPLES Center

Elite Risk Services, Inc. is pleased to be

THe OffiCiAL iNSUrANCe pArTNer Of THe ALSD

We recently launched a newly enhanced third party liability insurance policy that is designed to protect suite owners and managers each and every time you rent

a suite to a third party. Separate your liability and pass the minimal insurance premium on to the renter or tenant.

WHAT DOeS iT COVer?

• Third Party Liability

• Property Damage or Bodily Injury (specific to the damages or injuries the client may cause or is held responsible)

• Separates the suite manager, the venue and the suite owner from the renter or borrower of the suite

• One low premium that can included in the suite rental agreement

Visit www.suiteinsurance.com or call Kevin Kurtz at 800-596-0969 ext. 105

Elite RiskInsurance Solutions


ALSD Board of directorsEXECUTIVE COMMITTEE

JeNNifer ArK, ALSD presidentGreen Bay Packers

If you were an animal, what would you be and why?

A dog – I love to run, be lazy and I try to focus on more wagging than nagging!

CHriS BigeLOWBigelow Companies

Favorite movie line: delivered by Robert De Niro to Charles Grodin in Midnight Run

“Yeah? Well I’ve got two words for you—shut the f*** up!”

BriAN BUCCiAreLLi Hershey Entertainment & Resorts

If a movie was cast about you, who would play you in the film?

Tom Kaucic

greg HANrAHANUnited Center

Favorite movie line: delivered by the character Long Duck Dong (the foreign exchange student) after a long night of refreshments in Sixteen Candles

“No yanky my panky the Donger need food!” – We all feel like that after a night out with ALSD members!

TOM KAUCiCSouthern Wine & Spirits

Alter Ego: Johnny Bravo

pAT MCCAffreYALSD

What is your favorite ALSD Conference ever attended and why?

There is no way to choose a favorite conference, but one of the most touching moments happened at the 2007 show in Arizona, when ALSD staffers and Board Members donated hats to children with cancer who were losing their hair. LIDS 4 Kids was a great event, and we met kids that touched our hearts, like the one in the photo.

KiM reCKLeYDetroit Red Wings and Olympia Entertainment


San Francisco because of all the new lifelong friends I made as my involvement grew in ALSD. The topics in the seminars were very valuable that year, and I was more comfortable to share in the groups. I felt the networks I made and the educational benefits I gained helped me in my career. Each year before and after that have done all of the same, but that one seems to stick out in my mind. Plus the city and venues were beautiful.

BOARD OF DIRECTORS

JANie BOLeSAuburn University Athletic Department


A Giraffe. They require the least amount of sleep of any animal. They only need between ten minutes and two hours of sleep a day. I get frustrated when I can’t do

all that I want to do in a day because we have to take time to SLEEP!

How well do you know ALSD’s Board of Directors? perhaps you have read their bios in the past. Well, prepare to get to know the Board a bit more intimately; enjoy their “untraditional” bios and photos and try not to laugh! They’re a sensitive bunch.


ALSD Board of directorsNATALie BUrBANKUtah Jazz, Salt Lake Bees


Definitely New York! I love that city and all that it offers. I loved seeing the new Yankee Stadium and having the opportunity to walk on the New Meadowlands football field.

riCHArD DOBrANSKYDelaware North Companies

What cocktail best represents you and why?

Vodka on the rocks with a splash of seltzer and a lemon twist. Clean, crisp and potent!

TreNT DUTrYUS Airways Center


Cheetah, very fast!

MiKe gUiffrePittsburgh Penguins

What cocktail best represents you and why?

Jack and Coke. It seems harmless at first and is fun…but sneaks up on you and then boom, you start telling inappropriate jokes at bad times.

ADAM KeLLNerChicago Bears

If you could have an endless supply of food, what would it be?

Reese’s Peanut Butter Cups

gerALD KiSSeLIf a movie was cast about you, who would play you in the film?

If he were living, John Wayne would have fought to play my part in the movies.

DeBBie MASSAROI Consulting

Favorite movie line: delivered by Dorothy in The Wizard of Oz

“Toto, I’ve a feeling we’re not in Kansas anymore.”

MiKe ONDreJKOMadison Square Garden

Favorite movie line: delivered by Chuck Noland (Tom Hanks) in Castaway

“And I know what I have to do now. I’ve got to keep breathing. Because tomorrow, the sun will rise. Who knows what the tide could bring?”

riCHArD SeArLSNew York Red Bulls

What is the wildest thing you have ever done?

Not sure if this is the wildest, but it’s the cleanest (ha!). On a trip to California, my wife and I decided it would be a great idea to jump out of an airplane. We did no research on the company; we just “showed up” to see if they would take us up. We were the only people there, and the guy that I did the tandem jump with looked like Grizzly Adams and drank

like a fish the entire time – if that fish liked to swim in rum! They also had a high-tech way of testing the winds to see if they were too strong to jump – they opened the back door of the hangar. If the door closed, it was too windy. No joke – they opened the door three times, and all three times the door slammed shut...but we still jumped! The jump went off without a hitch, and now we have a great story to tell!

TOM SHeriDANChicago White Sox

Favorite movie line: delivered by John Candy ordering Illinois State Troopers beverages in Blues Brothers

“Orange whip, orange whip, orange whip…three orange whips.”

peTer TiTLeBAUMUniversity of Dayton


A Penguin. They are always dressed up!

T O K E N S & I C O N S.. .recycled nostalgia

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ALSD KeYNote sPeaKers

President and CEO of Olympia Entertainment, Tom Wilson, will receive the inaugural ALSD Visionary Award at the 2011 ALSD Conference. The award will be given annually to visionary leaders in the premium seat market.

“Without Tom and his vision, I sometimes wonder how many of us in this business would have a job,” says Bill Dorsey, Chairman of the ALSD. “Yes, there were luxury suites before Tom Wilson, but Tom was the one who transformed the marketplace from almost a curiosity with VIP boxes for the rich and famous to a real business.”

Wilson had an illustrious 32-year career with the Detroit Pistons, including the last 22 years as President and CEO of Palace Sports & Entertainment, Inc. (PS&E). Wilson oversaw the Detroit Pistons and the organization’s three venues: The Palace, DTE Energy Music Theatre and Meadow Brook Music Festival.

In 2010, Wilson became President and CEO of Olympia Entertainment. Olympia Entertainment is the owner and operator of Detroit’s Fox Theatre, the intimate City Theatre at Hockeytown Cafe, and also books and operates Joe Louis Arena, Cobo Arena and books Comerica Park. The company also handles business operations for the Detroit Red Wings, an Original Six member of the National Hockey League, and collaborates with the Detroit Tigers and other Ilitch companies.

Tom WilsonPresident and Chief Executive Officer

Olympia Entertainment

recipient of ALSD Visionary Award

ray BednarCorporate Sponsorship Expert

Keynote Address:“The Buyer’s Buyer”

Do you want to know not only who buys your product but why they buy? Then you should not miss the first-ever ALSD League Day Lunch Keynoter, Ray Bednar, who is considered by many to be one of the world’s true experts in evaluating sponsorships. As Senior Vice President and Global Sponsorships Executive at Bank of America (BOA), Bednar specialized in understanding exactly what corporations received in return from their sponsorship investments.

Bednar created a methodology outlined in his book, Sponsorship’s Holy Grail, which allows corporations, i.e. the buyers, to evaluate sponsorship in light of their specific business goals.

Bednar’s experience is impeccable. At BOA, he managed sponsorships with MLB, NASCAR, NFL, the U.S. Olympic Team, the Chicago Marathon and others. Before he began his job at BOA, Bednar was CEO for PRISM North and South America, a global agency focused on sponsorship and event strategy and activation. During his time at PRISM, Bednar developed comprehensive marketing strategies for clients such as DuPont, Xerox, HSBC and Samsung to name a few. Prior to his involvement in PRISM, Bednar served as General Manager and President with General Electric, where he gained extensive experience in the marketing application of Six Sigma.

All-League Lunch and Award ShowMonday, June 27th at 12:00 pm


ALSD KeYNote sPeaKerTim Leiweke serves as President and CEO of AEG, a collection of companies owned or operated by the organization considered to be one of the world’s leading presenters of sports and entertainment programming.

Now in his 15th year with AEG and recently selected by the L.A. Times as one of the 100 most influential people in southern California and by the Sports Business Journal as Sports Executive of the Year, Leiweke has acquired or merged more than 50 divisions and companies whose alliances create a global live entertainment organization capable of developing, producing, promoting, marketing and managing sports and entertainment programming in both facilities owned and operated by AEG as well as other venues. AEG includes divisions such as AEG Live, devoted to all aspects of creating, producing and promoting live entertainment, and AEG Facilities, developers and operators of more than 100 of the world’s preeminent venues.

As President of STAPLES Center, Leiweke was responsible for the overall development of the downtown showplace for major events and performances. Built under his direction in a record 18 months, STAPLES Center is home to four professional sports franchises, the Los Angeles Lakers, Los Angeles Kings, Los Angeles Clippers and Los Angeles Sparks, and the most prestigious concerts and shows. Leiweke played a major role in bringing several events to Los Angeles and STAPLES Center such as the 2000 Democratic National Convention, the 2002 NHL All-Star Game, the 2004 and 2011 NBA All-Star Games, the 2009 ISU World Figure Skating Championships, eleven of the last twelve Annual Grammy Awards shows and recurring events such as the Pac 10 Men’s Basketball Championships and the X Games.

Leiweke also guided the creation of The Home Depot Center, built on the campus of California State University, Dominguez Hills in Carson, CA. The $150 million development is the largest-ever private investment in amateur athletics. The 85-acre development features a 13,000-seat stadium for tennis, boxing, concerts and other events, a 27,000-seat stadium for soccer and outdoor concerts, a facility for track & field and a 2,450-seat indoor Velodrome for track cycling.

Leiweke now turns his attention to overseeing the overall management of L.A. LIVE, the AEG-developed four million square foot/$2.5 billion downtown Los Angeles sports and entertainment district adjacent to STAPLES Center and the Los Angeles Convention Center, featuring Club Nokia, Nokia Theatre L.A. LIVE, The Ritz Carlton and JW Marriott hotels, Regal Cinemas, nineteen world-class restaurants, clubs and lounges, “broadcast” facilities for ESPN along with entertainment, residential, restaurant and office space. The nation’s most active “live content and event district,” L.A. LIVE showcases more events, award shows, sporting competitions and concerts than any other destination in the world.

Tim LeiwekePresident and Chief Executive Officer

AEG

Monday, June 27th at 4:00 pm

Keynote Address: “How to Overcome the

Challenges facing Our industry Today: Design Better, Sell

Smarter, Market More Creatively and Work Harder”

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GAME 5 GAME 4 GAME 3 GAME 2 GAME 1

Saturday, Nov. 6, 20107:15 PM

Saturday, Oct. 30, 20107:15 PM

Friday, Oct. 29, 20107:30 PM


Friday, Oct. 15, 20107:30 PM

GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND

10% ADMISSION TAX ON BALANCE.









SEC SEC SEC SEC SECROW ROW ROW ROW ROWSEAT SEAT SEAT SEAT SEAT


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TM TM




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BIND

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Justin SMOAK 2010 Pacific Coast League

2010 Pacific Coast League

Adam

CHAMPIONS

CHAMPIONSMOORE

SECTION ROW SEAT

SECTION ROW SEAT

SECTION ROW SEAT

SECTION ROW SEAT

SECTION ROW SEAT

SECTION ROW SEAT

SECTION ROW SEAT

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D U G O U T C L U BD U G O U T C L U B


FRIDAY

SATURDAY

SUNDAY

MONDAY

APRIL 15, 2011APRIL 16, 2011

APRIL 17, 2011APRIL 18, 2011

7:05 PM

7:05 PM

1:35 PM

7:05 PM

TACOMA RAINIERS vs.TACOMA RAINIERS vs.


SACRAMENTO RIVER CATSSACRAMENTO RIVER CATS


TACOMA vs.

TACOMA vs.

TACOMA vs.

TACOMA vs.APRIL 15, 2011

APRIL 16, 2011APRIL 17, 2011

APRIL 18, 2011

SACRAMENTO

SACRAMENTO

SACRAMENTO

SACRAMENTO7:05 PM

7:05 PM

1:35 PM

7:05 PM

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No coolers permitted in the Pit Stop Club or pits.

Not valid for grandstand or pit admission.

Located inside the Historic

Old Dominion Building.

ADMIT ONE

Pit Stop Club Admission Ticket

This pass compliments of

001

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April 3

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ADMIT ONE



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Friday, Oct. 29, 20107:30 PM


Friday, Oct. 15, 20107:30 PM













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122 122 122 122 122 122D D D D D9 9 9 9 9

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Triple-A Affiliatetacomarainiers.com

DustinACKLEY

INAUGURAL SEASON AT THE NEW CHENEY STADIUM

2 0 1 1 S E A S O N T I C K E T SL U X U R Y S U I T E



Adam

CHAMPIONS

CHAMPIONSMOORE

SECTION ROW SEAT

SECTION ROW SEAT

SECTION ROW SEAT

SECTION ROW SEAT

SECTION ROW SEAT

SECTION ROW SEAT

SECTION ROW SEAT

SECTION ROW SEAT



FRIDAY

SATURDAY

SUNDAY

MONDAY

APRIL 15, 2011APRIL 16, 2011

APRIL 17, 2011APRIL 18, 2011

7:05 PM

7:05 PM

1:35 PM

7:05 PM





TACOMA vs.

TACOMA vs.

TACOMA vs.


APRIL 16, 2011APRIL 17, 2011

APRIL 18, 2011

SACRAMENTO

SACRAMENTO

SACRAMENTO

SACRAMENTO7:05 PM

7:05 PM

1:35 PM

7:05 PM

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Adam

CHAMPIONS

CHAMPIONSMOORE

SECTION ROW SEAT

SECTION ROW SEAT

SECTION ROW SEAT

SECTION ROW SEAT

SECTION ROW SEAT

SECTION ROW SEAT

SECTION ROW SEAT

SECTION ROW SEAT



FRIDAY

SATURDAY

SUNDAY

MONDAY

APRIL 15, 2011APRIL 16, 2011

APRIL 17, 2011APRIL 18, 2011

7:05 PM

7:05 PM

1:35 PM

7:05 PM





TACOMA vs.

TACOMA vs.

TACOMA vs.


APRIL 16, 2011APRIL 17, 2011

APRIL 18, 2011

SACRAMENTO

SACRAMENTO

SACRAMENTO

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FR

IDAY

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Admit One - Nontransferable

FR

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ADMIT ONE



001 Personalized Dynamic Brand Activation


ALSD KeYNote sPeaKerALSD KeYNote sPeaKerRobb Heineman serves as the CEO of Sporting Club, the parent organization of Sporting Kansas City, and is responsible for the day-to-day operations of the company. Heineman is a part of the ownership group consisting of Neal Patterson, Cliff Illig, Pat Curran, Greg Maday and himself. He also sits on the Board of Governors of Major League Soccer and Soccer United Marketing, LLC. Heineman is also an owner/operator of the Sioux Falls Skyforce of the NBA Development League.

Heineman has been the driving force behind the transformation of Sporting Kansas City, including the recent rebrand from the Kansas City Wizards, since taking over the organization in 2006, beginning with the opening of a $5 million training facility for the team at Swope Park in 2007. Heineman helped sign the first two Designated Players in club history, with Argentine legend Claudio Lopez joining KC and now Mexican superstar Omar Bravo debuting in 2011. Heineman was instrumental in securing an agreement with the Kansas City, KS Board of Commissioners for a new, $200 million stadium to open near Village West this June. The development is expected to create over 8,000 new jobs in Wyandotte County and is estimated to have an economic impact of over $500 million annually. Sporting Kansas City opened its brand new, state-of-the-art LIVESTRONG Sporting Park on June 9, 2011. Heineman has also brought some of the world’s most popular soccer clubs to Kansas City, including Chivas Guadalajara, Club America and Manchester United.

“The Experience Matrix” breaks down LIVESTRONG Sporting Park into 150 interior spaces, each administered with a series of 20-minute scripts while the building is open.

robb HeinemanChief Executive Officer

Sporting Club, parent organization of

Sporting Kansas City

Tuesday, June 28th at 8:30 am

Keynote Address: “The experience Matrix”


ALSD-Ad-6-3-2011.indd 1 6/3/11 8:05 PM


ALSD Schedule of EventsNOTE: The Host Hotel is split into a hotel tower and a conference tower. The exhibit hall and most sessions will be held in the conference tower, across the sky walk, accessed on Floor 3 of the hotel tower. However, some sessions on Monday, June 27 are held in the hotel tower. The Floor numbers do not match up, i.e. Floor 3 of the hotel tower is Floor 2 of

the conference tower. Please watch closely in the program for distinctions between hotel tower and conference tower. Room names are in the program and floor diagrams are posted throughout the host hotel.

Sunday, June 26, 2011 Time Activity / Session Moderator / Panelists / Presenters Location Notes

8:00 a.m. - 6:00 p.m. Registration Open Diamond Ballroom Foyer, Floor 4, Conference Tower

11:00 a.m. - 3:30 p.m. Exhibitor Set-up Diamond Ballroom, Floor 4, Conference Tower

2:00 p.m. Board of Directors Meeting Bill Dorsey, Jennifer Ark, Amanda Verhoff Plaza 1, Floor 3, Hotel Tower

3:00 p.m New Attendee Welcome Meeting Jennifer Ark, ALSD Board of Directors Plaza 1, Floor 3, Hotel Tower

4:00 p.m. - 8:00 p.m. Opening Reception: Exhibit Hall Open; Food Network inspired menus Diamond Ballroom, Floor 4, Conference Tower Food and Drink Available

8:00 p.m. Experience the Experience LA LIVE Free Night for Attendees

Monday, June 27, 2011

Time Activity / Session Moderator / Panelists / Presenters Location Notes

7:00 a.m. - 6:00 p.m. Registration Open Diamond Ballroom Foyer, Floor 4,Conference Tower

7:00 a.m. - 10:45 a.m. Specialty Coffee Available Sponsored by Spotlight 1. Foyer, Floor 3, Hotel Tower 2. Gold Ballroom Foyer, Floor 1, Conference Tower

8:00 a.m. - 3:55 p.m. League Meetings Locations Below

12:00 p.m. - 1:30 p.m. ALL LEAGUE Keynote Lunch Keynote Speaker: Ray Bednar Gold Ballroom, Salons 2&3, Floor 1, Award Presented to: and Award Show Corporate Sponsorship Expert Conference Tower Tom Wilson

8:30 a.m. - 3:55 p.m. National Basketball Association (NBA) Greg Hanrahan, Trent Dutry, Natalie Burbank Gold Ballroom, Salon 1, Floor 1, Conference Tower

8:00 a.m. - 3:55 p.m. National Hockey League (NHL) Jeff Morander, Beth Conroy Gold Ballroom, Salon 4, Floor 1, Conference Tower

8:00 a.m. - 3:55 p.m. National Football League (NFL) Michelle Ratchman, Cindy Littlefield Plaza 3, Floor 3, Hotel Tower

8:00 a.m. - 3:55 p.m. Major League Baseball (MLB) Tom Sheridan Plaza 2, Floor 3, Hotel Tower

8:00 a.m. - 3:55 p.m. Minor League, Theatre, Other Arena Brian Bucciarelli Plaza 1, Floor 3, Hotel Tower *See Notes *College, Minor League/ Theatre/Other, Soccer, Racing

8:00 a.m. - 3:55 p.m. College Janie Boles Atrium 1, Floor 3, Hotel Tower *See Notes *Meet at 8:00 a.m. for departure to Rose Bowl Tour: Floor 1, Main Lobby

8:00 a.m. - 3:55 p.m. Soccer Rich Searls Atrium 2, Floor 3, Hotel Tower *See Notes *Sales Training (joint) and Separate Roundtables begin at 1:30 p.m

8:00 a.m. - 3:55 p.m. Racing TBD *See Notes *Specialty Coffee Available: 7:00 a.m.

8:00 a.m. - 3:55 p.m. Food and Beverage Chris Bigelow Atrium 3, Floor 3, Hotel Tower Guest Session by Hell’s Kitchen Winner / JW Marriott Chef: Nona Sivley

8:00 a.m. - 3:55 p.m. Information Technology# Christine Stoffel, Chris Wood Platinum Ballroom, Salons ABC, Floor 2, #Closed Session: IT Conference Tower Professionals Only

4:00 p.m. Keynote Speaker Keynote Speaker: Tim Leiweke Gold Ballroom, Salons 2&3, Floor 1, President and CEO of AEG Conference Tower

4:30 p.m. - 7:30 p.m. Exhibit Hall Open; Cocktail Hour Diamond Ballroom, Floor 4, Conference Tower

7:30 p.m. - 10:30 p.m. Nokia Theatre, STAPLES Center Live Performance: Pat Boone, The Original Meet to Walk: Floor 1, Tour and Reception American Idol Hotel Tower, Main Lobby

Tuesday, June 28, 2011 Time Activity / Session Moderator / Panelists / Presenters Location Notes


8:30 a.m. Keynote Speaker Keynote Speaker: Robb Heineman Gold Ballroom, Salon 3, Floor 1, Conference Tower CEO of Sporting Club, Sporting KC

9:00 a.m. - 12:00 p.m. Exhibit Hall Open; TAILGATE EXTRAVAGANZA Meet and Greet: Pat Boone Diamond Ballroom, Floor 4, Conference Tower ALSD’s First-Ever Tailgate

10:00 a.m. - 10:55 a.m. Vendor Highlight/Case Studies: High-Tech Team Case Study: FanVision; Diamond Ballroom Foyer, Floor 4, Conference Tower LA Dodgers Case Study: IOMEDIA *Look for Signage

10:00 a.m. - 10:55 a.m Vendor Highlight/Case Studies: Season TicketPackaging Case Study: Diamond Ballroom Foyer, Floor 4, Conference Tower Personalization Boundless Network *Look for Signage

11:00 a.m. - 11:55 a.m. Vendor Highlight/Case Studies: Suite Services Team Case Studies; Spotlight Ticket Management; Diamond Ballroom Foyer, Floor 4, Conference Tower Full House Entertainment Database Marketing *Look for Signage

*Attendees: Be sure to check for an addendum at registration for amendments to the schedule, such as session times, dates or room locations.

2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011 17

Tuesday, June 28, 2011, continued Time Activity / Session Moderator / Panelists / Presenters Location Notes

12:00 p.m. - 1:00 p.m. Changing the Nature of Hospitality: Greg Karl, Rich Searls, Brian Byrnes, Mark Stedman Gold Ballroom, Salon 1, Floor 1, Conference Tower Food and Beverage and Sales What to Include in Your Premium Packages

The New Face of Club and Premium Seating Andy Silverman, Paige Farragut, Chris Faulkner, Gold Ballroom, Salon 3, Floor 1, Conference Tower Sales, Customer Service and Al Guido, Amanda Gurney, Evan Karasick Architectural

Leveraging Your Brand: Auburn University Janie Boles, Dr. Brian Crow Gold Ballroom, Salon 2, Floor 1, Conference Tower Customer Service and GameDay Consulting

*12:05 p.m. - 1:10 p.m. Mobile Technologies to Improve Fan Shane Harmon, John Pollard, Scott Davis, Platinum Ballroom, Salons ABC, Floor 2, Information Technology, Experience and Drive Revenue Stuart Hamilton, Philip Stranger Conference Tower Sales, and Marketing

1:00 p.m. - 3:00 p.m. Snacks Available Sponsored by Melissa’s Gold Ballroom Foyer, Floor 1, Conference Tower

1:15 p.m. - 4:00 p.m. Executive Sales Training: Kennen Williams Gold Ballroom, Salon 3, Floor 1, Conference Tower Sales Leading in a Time of Rapid Change

Executive Leadership Training: Leonardo Inghilleri Gold Ballroom, Salon 2, Floor 1, Conference Tower Customer Service A Playbook for Brand & Service Excellence

IT for Premium Levels; CRM Case Studies; John Avenson, James Darrow, Mark DiMaurizio, Platinum Ballroom, Salons ABC, Floor 2, Information Technology, Food Leveraging Technology to Increase Per Caps LA Kings, Jen Zick, Jerry Freed Conference Tower and Beverage, Other

4:30 p.m. Buses Depart for Private Reception Note: MUST have purchased a ticket for Angels game to Buses Depart: Floor 1, Hotel Tower, Main Lobby at Angel Stadium board bus and attend reception and baseball game; Tickets still available

7:00 p.m. Los Angeles Angels of Anaheim vs. Angel Stadium Washington Nationals Baseball Game

8:30 p.m. - 10:30 p.m. Buses staggered throughout game Angel Stadium for departure

Wednesday, June 29, 2011Time Activity / Session Moderator / Panelists / Presenters Location Notes


7:30 a.m. - 10:30 a.m Snacks Available Sponsored by Melissa’s Gold Ballroom Foyer, Floor 1, Conference Tower

8:00 a.m. - 10:30 a.m. Executive Sales Training: Bill Guertin Gold Ballroom, Salon 3, Floor 1, Conference Tower Sales Six Fundamentals for Premium Seating Sales

9:00 a.m. - 10:30 a.m What F&B Means to Your Bottom Line Richard Dobransky, Greg Karl, Nick Kavalauskas, Gold Ballroom, Salon 1, Floor 1, Conference Tower Food and Beverage Barry Freilicher, ARAMARK TBD Sales

Touch Points: The Calendar Kim Reckley, Lindsay Lohrens, Travis Smith Gold Ballroom, Salon 2, Floor 1, Conference Tower Customer Service

The Future of Building Premium Seating Darryl Dunn, Jason Gonella, Shervin Mirhashemi, Gold Ballroom, Salon 4, Floor 1, Conference Tower Architectural and Sales Adam Stover

Engage Your Fans and Generate Revenue Sean Callanan, Chris Dill, Chris Carmichael Platinum Ballroom, Salons ABC, Floor 2, Information Technology and through Social Media Ken Logan Conference Tower Customer Service

10:45 a.m. - 11:45 a.m. Renewals and Retention Mike Ondrejko, Michele Kajiwara, Antonio Morici Gold Ballroom, Salon 3, Floor 1, Conference Tower Sales

Soup to Nuts: Hiring the Next Generation Kristie Pappal, Jennifer Ark, Bernie Mullin Gold Ballroom, Salon 4, Floor 1, Conference Tower Management of Premium Executives

Databases, Demand Metrics, and Nic Barlage, Sezin Aksoy, Ron Contorno, Gold Ballroom, Salon 2, Floor 1, Conference Tower Sales Yield Management Mark DiMaurizio

Social Media: B2B Strategies for Increasing Nathan Kievman Gold Ballroom, Salon 1, Floor 1, Conference Tower Customer Service and Sales Suite Sales & Sponsorship Opportunities

Digital Signage: The Real Story Lorraine Spadaro; Chris Dill Platinum Ballroom, Salons ABC, Floor 2 IT and Food and Beverage

11:45 a.m. - 12:30 p.m. Break: Lunch on Own

12:30 p.m. - 2:30 p.m. Snacks Available Sponsored by Melissa’s Gold Ballroom Foyer, Floor 1, Conference Tower

12:30 p.m. - 1:30 p.m. When Suites and Sponsorships Collide Dan Migala, Todd Goldstein Gold Ballroom, Salon 2, Floor 1, Conference Tower Sales and Customer Service

Collective Bargaining: Hope for the Best, Rich Krezwick Gold Ballroom, Salon 4, Floor 1, Conference Tower General Session Prepare for the Worst

Moving Distressed Inventory Larry Martin, Jim McCarthy, Barry Rudin, Gold Ballroom, Salon 3, Floor 1, Conference Tower Sales Kelly Cheeseman, Pat McCaffrey

Under the Influence: Training Your Staff to Jill Pepper Gold Ballroom, Salon 1, Floor 1, Conference Tower Food and Beverage and Handle Clients Before They are Over-Served Customer Service

1:45 p.m. - 2:45 p.m. Experiential Marketing and Sasha Williams, Michael Holleman, Kim Reckley Gold Ballroom, Salon 4, Floor 1, Conference Tower Architectural, Sales, and Creative Reconfiguration Customer Service

Value-Added Programs Bill Dorsey, Bernie Mullin, Ruby Newell-Legner Gold Ballroom, Salon 2, Floor 1, Conference Tower Sales and Customer Service

Best Practices in Premium Selling Dr. Peter Titlebaum Gold Ballroom, Salon 3, Floor 1, Conference Tower Sales

Iron Chef Roundtable: The Best Menu Items Richard Dobransky, James Major, ARAMARK TBD Gold Ballroom, Salon 1, Floor 1, Conference Tower Food and Beverage

3:00 p.m. - 4:15 p.m. Suite Holder Focus Group Marlene LaGrone, Ramiro Nava Gold Ballroom, Salons 2&3, Floor 1, Conference Tower *Attendees can ask questions

5:00 p.m. Buses Depart for The Home Depot Center Buses Depart: Floor 1, Hotel Tower, Main Lobby

5:30 p.m. - 7:30 p.m. The Home Depot Center Tour, Reception/ Tailgate Tailgate, and Closing Party

ALSD EXHIBIT HALL


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JW MARRIOTT -LOS ANGELES @ L.A. Live4th LEVEL - DIAMOND BALLROOMLOS ANGELES, CA

PLAN PREPARED BY:

5560 Katella AvenueCypress, CA 90630PH: 562-370-1500 FX: 562-370-1699

Copyright C by GES Global Experience Specialists, All Rights Reserved.No part of thispublication may be reproduced, stored in any retrieval system, or transmitted in any form byany means - electronic, mechanical photocopying, recording, or otherwise - without theexpress written consent of GES Global Experience Specialists.

SUBJECT TO FIRE MARSHAL APPROVAL

SCALE10'0' 5' 15' 20' 30' 40' 50'

E = ELECTRICALEP = ELECTRICAL PANELFA = FIRE ALARM PULL STATIONFE = FIRE EXTINGUISHER CABINETFH = FIRE HOSE CABINETFS = FIRE STROBE

ALL BOOTHS 10'X10' UNLESS OTHERWISE NOTED.

Inventory as of 05/27/2011 10:40am

0% - 0 SqFt Rented100% - 10,200 SqFt Available

Dimension10'x10'10'x20'20'x20'20'x30'

Size100200400600

Totals:

Qty6010

41

75

SqFt6,0002,0001,600

600

10,200

ENTRANCE

802

800701

716617616

612

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N. VENEGAS

D. McDERMID

22-04634 06-14-10M-0575

ASSOCIATION OF LUXURY SUITE DIRECTORSJUNE 26-29, 2011

06-16-10

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GES SERVICE DESK

09-15-10

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12-03-10

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Registration

6'T 6'T6'T

IT Reg.

Set Tuesday Only10:00 - 12:00

4Topps #716Contact: Joseph Bellissimo

ACME Ticket #903Contact: Janice Thissen

Advanced Media Technologies (AMT) #312Contact: Candace DiMassimo

Agilysys #301Contact: Nancy Naretto

Apptico #217Contact: Paul Grossi

Arcadia #601Contact: David Logsdon

AT&T Wi-Fi Services #306Contact: Robert Weaver

A2D3 #101Contact: Chris Katt

Ballena Technologies #307Contact: Steve Stonehouse

Barry’s Tickets #313Contact: Kathy Derham

Boundless Network #407Contact: Theresa Roberts

Channel 1 Media Solutions, Inc. #507Contact: Evan Karasick

Cisco #117Contact: Ken Martin

Colorlink #303Contact: Lisa Raterman

Consolidated Printing, Inc. #408Contact: Jim Lefler

Corsair Display Systems #706Contact: Mark Mansfield

CoverCo, Inc. #616Contact: Breck Johnson

Daktronics #406Contact: Mark Steinkamp

Dauphin #502Contact: Maureen Christensen

Elite Risk Insurance #513Contact: Kevin Kurtz

Espresso Solutions #701Contact: Nick Bellini

FanVision #416Contact: Jen Ross

Game Time #617

Givex #400Contact: Debbi Blackburn

Great American Products #608Contact: Kevin Ulbert

GSE Incentives #607Contact: Arthur Hopkins

IOMEDIA #512Contact: Steven Korian

Loewenstein, Inc. #515Contact: Wendy Ewing

Marvel #415Contact: Angie Alegre-Cardenas

Melissa’s #514Contact: William Schneider

Meru Networks #207Contact: Sally Gold

Micros #317Contact: Corrine Britton

MTM Recognition #413 Contact: Ashley Hurney

ExhIBITOR LIST

National Ticket Company #315Contact: Mark LaCoste

NIKEiD Gift Card #707Contact: Darby Cave

nQativ #402Contact: Bret Cadenhead

Paramount Ticket #509Contact: John Watlington

Parsons Technologies #107Contact: Troy Bost

Perlick #613Contact: Chaya Jacobs

Radiant Systems, Inc. #401Contact: Nyree Allen

Rocket 55 #602Contact: Steven Ayres

The Ruhlin Group #417Contact: John Ruhlin

Rumpus Sports #412Contact: Roger Gasser

Sharp #403Contact: Matt Garner

SignalShare #314Contact: Chris Barnes

Southern Aluminum #612Contact: John Frank

Spec Seats #702Contact: Jordan Hergott

SportsGeek #209Contact: Sean Callanan

Spring USA #500Contact: Nick Lekos

STATS #208Contact: John Pollard

StoneTimberRiver #302Contact: Derek DeBree

STRATACAChE #503Contact: Paula Polei

SuiteCaptures #906Contact: Richard Kee

Summit Appliance #606Contact: Steve Ross

SunBriteTV #201Contact: Lynn Stearn

Team Shop Premiums #517Contact: Scott Nash

Texas Digital #309Contact: Russ Manning

That’s My Ticket #603Contact: Keith Gentili

TixTrack #213Contact: Michael Arya

Tokens & Icons #501Contact: Milan Micich

Tribridge #216Contact: Mitch Cannady

Tridelity #113

U-Line #600Contact: Douglas Biggs

Ungerboeck #215

WiFarer #203Contact: Denis Lesak

2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011 19

ExhIBIT hALL hOURSSunday, June 26, 2011: 4:00 p.m. – 8:00 p.m.Monday, June 27, 2011: 4:30 p.m. – 7:30 p.m.Tuesday, June 28, 2011: 9:00 a.m. – 12:00 p.m.

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Lower LevelPlatinumBallroom

JW MARRIOTT -LOS ANGELES @ L.A. Live4th LEVEL - DIAMOND BALLROOMLOS ANGELES, CA

PLAN PREPARED BY:

5560 Katella AvenueCypress, CA 90630PH: 562-370-1500 FX: 562-370-1699

Copyright C by GES Global Experience Specialists, All Rights Reserved.No part of thispublication may be reproduced, stored in any retrieval system, or transmitted in any form byany means - electronic, mechanical photocopying, recording, or otherwise - without theexpress written consent of GES Global Experience Specialists.

SUBJECT TO FIRE MARSHAL APPROVAL

SCALE10'0' 5' 15' 20' 30' 40' 50'

E = ELECTRICALEP = ELECTRICAL PANELFA = FIRE ALARM PULL STATIONFE = FIRE EXTINGUISHER CABINETFH = FIRE HOSE CABINETFS = FIRE STROBE

ALL BOOTHS 10'X10' UNLESS OTHERWISE NOTED.

Inventory as of 05/27/2011 10:40am

0% - 0 SqFt Rented100% - 10,200 SqFt Available

Dimension10'x10'10'x20'20'x20'20'x30'

Size100200400600

Totals:

Qty6010

41

75

SqFt6,0002,0001,600

600

10,200

ENTRANCE

802

800701

716617616

612

606

602

600

517

513

507

503

501

514

512

502

500

417

415

413

403

401

416

406

402

400

317

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313

307

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316

314

312

302

217

215

213

207

203

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115

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109 208 209 309 408 509 608

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ISLE

300 A

ISLE

400 A

ISLE

500 A

ISLE

600 A

ISLE

700 A

ISLE

100 A

ISLE

800 A

ISLE

10' 10' 10' 10' 10' 10' 9'-6"10'

N. VENEGAS

D. McDERMID

22-04634 06-14-10M-0575

ASSOCIATION OF LUXURY SUITE DIRECTORSJUNE 26-29, 2011

06-16-10

EN

TR

AN

CE

UN

IT

GES SERVICE DESK

09-15-10

6'T6'T

12-03-10

10'

10'

10'

10'

04-04-FM

04-27-11

901 902 903 904 905 906

613

20'

20'51520'

412

20'

306

20'

407

20'

20'

607

20'

706

20'

707

20'

20'

60120'

60320'

20120'

11720'

212

20'

101

20'

20'

713

20'

30'

OPTION 2

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igh

pip

e &

dra

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10' Stanchion

seating for 35

Podium PresentationArea #1

05-27-11

Presentation Area

15'

25'

Podium

8' high pipe & drape

seating for 35

PresentationArea #2

Registration

6'T 6'T6'T

IT Reg.

Set Tuesday Only10:00 - 12:00


ALSD EXHIBITORS4ToppsBooth #716

4Topps – Premium Seating has developed an innovative, state-of-the-art premium seating product for the sports and entertainment indus-try. With our patented design of four 360-degree swiveling stadium seats and half-table con-figuration, 4Topps offer the audience a unique “Spectating” experience, while venues enjoy a revenue-increasing hybrid between traditional seats and luxury suites. Please visit our website at www.4Topps.com.

4Topps121 Fayette StreetWinston-Salem, NC 27104www.4topps.com

Contact: Joseph BellissimoP: [email protected]

ACME TicketBooth #903

ACME is reaching new heights for your ticketing needs with ACME Digital Advantage! Through ACME Digital Advantage we are able to offer next generation season tickets at prices that make sense. This process enables us to add dynamic features to ticket printing. It’s not just about cre-ating a great looking Luxury Suite Book anymore; it’s about creating a great book that offers unlim-ited variability and customization plus branding. Just-in-time printing and shipping allows a longer sales window in the lead-up to a season. With ACME you tap into the widest range of image marketing options available anywhere. Speak to us about season ticket books, sheets, point-of-sale tickets, your fulfillment and distribution requirements and parking tickets and passes.

ACME Ticket16 Sheffield StreetToronto, ON M6M 3E6Canadawww.acmedecal.com Contact: Janice ThissenP: [email protected]

Advanced Media Technologies (AMT)Booth #312

Advanced Media Technologies (AMT) presents Motorola’s Passive Optical LAN (POL) Solution – a highly reliable and economical LAN solution that will revolutionize how voice, video and data are distributed throughout the enterprise. POL replaces existing LAN connections with a single high capacity fiber optical cable designed to con-nect the end user directly to the data center. De-rived from carrier grade passive optical network-ing (PON) technology, POL allows end users to realize substantial CAPEX and OPEX savings while taking significant steps towards becoming a more green enterprise. Please visit us at Booth #312 for more information.

Advanced Media Technologies3150 SW 15th StreetDeerfield Beach, FL 33442www.amt.com

Contact: Candace DiMassimoP: [email protected]

AgilysysBooth #301

With today’s competitive stadium and enter-tainment market, the technology you chose to run things has to be right. Agilysys is not only addressing the different operational needs that sports and entertainment outlets have, it’s giving them the right tools to get timely, unified reports that help managers make better business deci-sions. When you want to expand into new hand-held and kiosk technology, Agilysys provides the solid integration to make it happen. Add critical back-office applications like inventory & procure-ment and document management, and you’ll have an efficient sports and entertainment outlet operation that enhances the guest experience.

Agilysys5383 Hollister AvenueSanta Barbara, CA 93111www.agilysys.com

Contact: Nancy NarettoP: [email protected]

AppticoBooth #217

Apptico proudly presents its latest mobile app, Stadiyum!. “Order, pay, eat...without leaving your seat”. More than a mobile food and beverage app, Stadiyum! offers video replays, game updates, mobile coupons, merchandise sales, links to tick-ets and player profiles, as well as fan interaction with the venue and other guests – all from one stunning app!

AppticoPO Box 2009Laguna Hills, CA 92654www.stadiyum.comwww.apptico.com

Contact: Paul GrossiP: 877-521-APPS (2777) [email protected]

ArcadiaBooth #601

Arcadia is the Southern California-based furniture manufacturer with a proven track record as a key supplier to the premium seating industry. With manufacturing capabilities that make short work of special needs, Arcadia is able to help meet design, budget and time requirements. Modified dimensions, special fabrics and finishes, even team logo applications – these are just some of the many ways Arcadia can accommodate your preferences for furnishing luxury suites in style and comfort.

Arcadia5692 Fresca Dr.La Palma, CA 90623www.arcadiacontract.com

Contact: David LogsdonP: [email protected]

AT&T Wi-Fi ServicesBooth #306

AT&T Wi-Fi Services is dedicated to providing end-to-end connectivity resources for a variety of customers, including those in sport arenas and stadiums.

Enhance the fan experience – keep your fans connected in your facility. Developing a closer relationship with the fan at the venue will make a stronger, more vocal fan outside your venue and can get people off the sofa and to the stadium. Give your fans venue experiences that will keep them coming back for more! With more than 24,000 U.S. locations served, AT&T is making you more productive by making the Internet acces-sible in more places than ever before.

AT&T Wi-Fi Services311 South AkardCube 340.07Dallas, TX 75202www.att.com

Contact: Robert [email protected]

A2D3Booth #101

A2D3 provides the sports industry with the most technologically advanced video scoreboard solu-tion available. Providing an unparalleled simplic-ity and efficiency, A2D3’s turnkey dynamic video scoreboard systems offer professional sports, colleges/universities and high schools access to custom-engineered designs that truly deliver the state-of-the-art sports entertainment experience that your audience demands.

A2D3 Sports & Entertainment519 Broad St, Suite 202Atlanta, GA 30161www.a2d3sports.com

Contact: Chris KattP: 706-378-3433 [email protected]

Ballena TechnologiesBooth #307

Ballena Technologies offers unique sales and marketing tools for sports teams, venue owner/operators and Internet-based ticketing solutions. Ballena’s Seats3D product is the market leader in sports venue 3D visualization. Ballena Technolo-gies creates realistic seating visuals to improve the online ticketing experience by familiarizing potential customers with a facility, creating excitement, sales and customer satisfaction. Seats3D is currently used on facility websites, including NCAA, NBA, NFL, MLB, MLS, NHL and

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ALSD EXHIBITORSNASCAR. Ballena also specializes in the creation and display of data on interactive seating maps, showing availability by section, sub-section or individual seat for re-seating for individual and plan sales.

Ballena Technologies1150 Ballena Blvd, Suite 250Alameda, CA 94501www.seats3d.com

Contact: Steve StonehouseP: [email protected]

Barry’s TicketsBooth #313

Barry’s Tickets offers tickets to the hottest events nationwide as well as premium seating and sold out tickets. Barry’s Ticket Service is a privately owned ticket agency. As a ticket broker for all sports and entertainment events, we buy and sell tickets on the secondary market above face value. Prices quoted by us are usually higher than the price printed on the ticket since they reflect our cost of obtaining premium seating for you.

Barry’s Tickets23622 Calabasas Rd, #123Calabasas, CA 91302www.barrystickets.com

Contact: Kathy DerhamP: [email protected]

Boundless NetworkBooth #407

Theresa Roberts of Boundless Network has a proven track record spanning over 24 years in the advertising specialty industry, providing a unique sense of style in creative branded merchandise and premiums for her clients. Her special exper-tise is in working with high-profile clients such as members of the Association of Luxury Suite Directors, where she can develop programs and items to meet specific needs. Theresa is a creative, resourceful, passionate and dedicated sales pro-fessional and is ready to be at your service. Check out our new website featuring gift ideas and more: www.boundlesspremiumgifts.com.

Boundless Network4640 E. Elwood St, #21Phoenix, AZ 85040www.boundlessnetwork.com

Contact: Theresa RobertsP: [email protected]

Channel 1 Media Solutions, Inc.Booth #507

Channel 1 Media Solutions, Inc. is an interactive multimedia agency specializing in the creation and development of digital marketing tools for professional sports teams, entertainment proper-ties and venues. Since 1998, the company has delivered cutting-edge products to over 100 fran-chises within the NHL, NBA, NFL, MLB, MLS, NAS-

CAR, Horse Racing and other venues and events.Most noted for their popular e-brochures,

Channel 1 has produced interactive presenta-tions to promote premium and club seating, new stadium venues, sponsorship opportunities, seat relocation programs and renewals. Their award winning tools are recognized not only for their dynamic energetic quality, bringing the game ex-perience to the consumer, but for helping clients achieve outstanding returns on their investment.

Channel 1 Media Solutions, Inc.99 Atlantic Ave, Suite 308Toronto, ON M6K 3J8Canadawww.channel1media.com

Contact: Evan KarasickP: [email protected]

CiscoBooth #117

Cisco is the worldwide leader in networking that transforms how people connect, communicate and collaborate. As an innovator in the commu-nications and information technology industry, Cisco is delivering solutions that are enabling teams, venues and leagues to create more power-ful fan experiences, realize growth opportunities and drive competitive advantage.

www.cisco.com

Contact: Ken MartinP: [email protected]

ColorlinkBooth #303

Angstrom Ventures, LLC presents Colorlink, a new and revolutionary synthetic upholstery. Near photo quality images are dye-sublimated printed into its molecular structure, a capability that is impossible with synthetic vinyl or naugahyde, whose decorative options are limited to low dura-bility screen printing, laminations or surface dye transfers.

Colorlink is a dual-layered material consisting of a transparent, thermoplastic urethane and a white polyester back layer that acts a “backlight” for the imprinted images. Colorlink’s durability and puncture resistance is a material category leader.

With Colorlink, a venue may express team spirit, broadcast a corporate message or even produce a unique, customizable premium for suite holders. Colorlink enables “Functional Furni-ture” whereby custom QR labels or payment links are placed with images into the material.

Colorlink2211 Braemer DriveFort Wayne, IN 46814www.colorlink.com

Contact: Lisa RatermanP: [email protected]

Consolidated Printing, Inc.Booth #408

Consolidated Printing, Inc. is a full-service com-mercial printer specializing in the printing and fulfillment of custom tickets, credentials and parking passes. Our services include custom de-sign, full-color printing, a wide range of security and post-press services and express shipping directly to ticket holders. For over 20 years, CPI has served an international clientele that includes some of the most renowned names from the worlds of sports, entertainment and academia. Committing to the values of excellence, integrity and innovation has ensured that CPI will always provide products and services that are as superb and inspiring as the clients we so proudly serve.

Consolidated Printing, Inc.1712 East Main StreetPO Box 626Van Buren, AR 72956www.teamcpi.com

Contact: Jim LeflerP: 800-542-1013 [email protected]

Corsair Display SystemsBooth #706

Corsair Display Systems, LLC is the industry leader in the design and manufacture of premium cus-tom carts, kiosks and in-lines for the stadium and arena luxury suite industry. Our custom design and engineering, quality craftsmanship and unsurpassed customer service make Corsair the preferred source for stadium and arena manag-ers worldwide. Corsair is a division of the Vollrath Companies, which means we can manufacture your cart, as well as equip it with the finest chaf-fers, hot wells or induction cookware available. One-stop shop with Corsair.

Corsair Display Systems2493 Brickyard RoadCanadaigua, NY 14424www.corsairdisplay.com

Contact: Mark MansfieldP: [email protected]

CoverCo, Inc.Booth #616

CoverCo, Inc. is the leading supplier of covers developed to upgrade unsightly items in major presentations venues such as hotels, conventions and most importantly luxury suites. These items include custom patterns designed to cover trash cans, tray stands, bust tubs, banquet tables, por-table bars, ice bins, rolling liquor cages, Queen Mary’s and many more.

CoverCo, Inc.4040 Sorrento Valley Blvd, Suite ASan Diego, CA 92121www.covercoinc.com

Contact: Breck JohnsonP: [email protected]

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Versatile in every way imaginable, the Achella Modular Collection embodies creative freedom in the realm

of seating. Arm and armless lounge seats, tables and benches align together to form confi gurations of

curvilinear descent, classic straight-line arrangements, or a combination of both. Expertly designed for

optimum comfort and available with many an option to satisfy functional and aesthetic requirements,

Achella captures the moment and ensures an enjoyable experience for any occasion.

Designed by Christopher Panichella

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Arcadia - Seat Magazine - Trim Size: 8.5 X 11 inches


ALSD EXHIBITORSDaktronicsBooth #406

Daktronics is recognized worldwide as the lead-ing supplier of integrated scoring, video and sound systems for sports and entertainment venues, with installations at the majority of MLB, NFL, NBA, NHL, MLS and collegiate venues. The company’s venue-wide systems can manage and operate multiple displays of multiple technolo-gies, from giant LED displays in the seating bowl to smaller flat panel displays in suites and other areas, for both live and scheduled content. The company’s experience in sports and data integra-tion allows for more compelling content through-out the building. Additional services include content creation, on-site event support, project management and installation services and ongo-ing product support. For more information, visit www.daktronics.com or call 800-325-8766.

Daktronics331 32nd Ave. Brookings, SD 57006www.daktronics.com

Contact: Mark SteinkampP: [email protected]

DauphinBooth #502

Dauphin’s exciting line of installed seating offers high-design and superior comfort. Advanced in form and technology, these seats provide maxi-mum comfort for people seated for a long period of time. Ideally suited for luxury suites, we offer innovative solutions, a variety of styles and price points to meet your changing needs.

Dauphin provides quality and consultative services to our clients with venues where pro-fessional solutions are required. In addition to Installed Seating Solutions, we offer many varied types of seating and table options. Visit us at Booth #502.

Dauphin300 Myrtle Ave.Boonton, NJ 07005www.dauphin.com

Contact: Maureen ChristensenP: 973-263-1100 [email protected]

Elite Risk InsuranceBooth #513

This suite insurance offering provides an afford-able way to protect suite owners and managers while renting suites to third parties. The program provides valuable coverage for the policy holder against claims of bodily injury liability, property damage liability, personal advertising liability and the litigation costs to defend such claims while occupying the suite. For more information, feel free to call Kevin Kurtz of Elite Risk Insurance at 800-596-0969 x105 or visit us at booth # 513.

Elite Risk Insurance423 31st StreetNewport Beach, CA 92663

www.suiteinsurance.com

Contact: Kevin KurtzP: 800-596-0969 [email protected]

Espresso SolutionsBooth #701

180 Broad StreetClifton, NJ 07013

Contact: Nick [email protected]

FanVisionBooth #416

EXPERIENCE FANVISION, A REVOLUTION IN LIVE FOOTBALL.

Introducing FanVision, a wireless handheld device that streams live football on a digital TV channel. It’s time to take the game in your own hands and watch every play up close, right as it happens. Here’s what comes standard:

• Instant replay from multiple angles. No wait-ing for it to buffer or load.

• Access to out-of-town games selected by your team, as well as access to the NFL RedZone Channel.

• Live in-depth analysis tool, reporting the trends and strategies of the game.

• Fantasy Football updates and stats.

• A sharp, 4.3-inch screen and 6-hour battery life so you can watch the whole game clearly and vividly, even in bright daylight.

• Exclusive highlight reels so you can catch the best plays as many times as you like.www.fanvision.com

Contact: Jen [email protected]

Game TimeBooth #617

GivexBooth #400

Givex’s technology has now significantly evolved from the first gift card and loyalty programs that began in 1999. We now provide customiz-able tools that empower businesses of all kinds to acquire new customers, build, maintain and expand their customer database, effectively com-municate with customers and finally understand and reward their most loyal customers.

Uptix is a tool which augments your stadium’s existing ticket system, turning tickets into a form of payment at concessions and team stores, loy-alty cards and instant-win coupons. Several MLB teams are already using Uptix to increase conces-sion profit, patron spending and season ticket renewals.

Givex366 Adelaide St, Unit 400Toronto, ON M5V 1R9

Canadawww.givex.com

Contact: Debbi BlackburnP: [email protected]

Great American ProductsBooth #608

We are the premier drinkware licensee for all leagues. Offerings include glass mugs, pilsners, pints, candy jars, pitchers, stainless mugs, water bottles, flasks, tumblers and ceramic coffee mugs, all featuring 3-D full-color emblems. All items are of a high perceived value and appropriate gifts for season ticket holders, donors and for use in suites. We have been a PPAI company for over 30 years and can do any kind of custom emblem you may need. We do commemorative and cham-pionship products for every league. We already have beautiful products for every team, and because our drinkware is not just screened, you will not find it in lower tier stores. A true usable collectible.

Great American Product1661 South Seguin AvenueNew Braunfels, TX 78130www.gap1.com

Contact: Kevin UlbertP: [email protected]

GSE IncentivesBooth #607

GSE Incentives, a Dallas-based promotional mar-keting and merchandise company, has formed a partnership with Barrington Gifts and Pacific Northern, Inc. to provide high quality, one-of-a-kind gifts to teams and corporate sponsors. We offer unique, innovative, customized leather and display gifts that create a lasting impression for the recipient.

We offer a variety of gift selections for special events including:

• Suite Gifts

• Customer Gifts

• Sponsor Gifts

• Hospitality Gifts

• Holiday Gifts GSE Incentives1845 Woodall Rodgers Freeway, Suite 1250Dallas, TX 75201www.gseincentives.com

Contact: Arthur HopkinsP: [email protected]


ALSD EXHIBITORSIOMEDIABooth #512

IOMEDIA is a creative agency focused on the big-ger picture_strategy, concept and execution of extraordinary digital visuals and brand-centric media experiences. For the past 14 years, IOME-DIA has offered a diverse outlook, answering complex marketing challenges with inspired con-cepts, campaigns and media productions. With a full in-house compliment of creative and tech-nology teams, IOMEDIA and its Virtual Venue™ delivers game-changing creative solutions for today’s sales and marketing challenges. To learn more, visit www.io-media.com/sports or www.io-virtualvenue.com.

IOMEDIA91 Fifth Ave, Fourth FloorNew York, NY 10003www.io-media.com

Contact: Steven KorianP: [email protected]

Legends Hospitality ManagementLegends Hospitality Management is a sports business enterprise formed in September 2008 to serve as a broad provider of business services to professional and collegiate sports organizations and other entertainment destinations. Currently, these offerings include hospitality and merchan-dising services, facility management, premium sales and consulting services in sports, entertain-ment and recreational facilities.

Late in 2009, Legends launched Legends Pre-mium Sales (LPS) to assist professional teams and colleges in providing premium seat licensing and suite and ticket sales services in new and reno-vated facilities. LPS provides full sales execution services to the San Francisco 49ers and the Rose Bowl Operating Company as well as consulting, sales training and CRM services to the sports industry.

Legends Hospitality Management634 Frelinghuysen AvenueNewark, NJ 07114www.legendshm.com

Contact: Chad EstisP: [email protected]

Loewenstein, Inc.Booth #515

Since 1966, Loewenstein has manufactured world class international furniture designs for the North American contract market with proper scale, comfort and engineering. These design collections are offered to the interior design com-munity as multi-purpose furniture at value price points. Backed by progressive and experienced management, along with a highly skilled factory and support team, Loewenstein consistently de-livers on its commitment to quality, service and dependability. The company, founded by Hank Loewenstein, is now an OFS Brands company. For more information, please visit www.loew-

ensteininc.com, www.facebook.com/Loewen-steinInc and on Twitter @LoewensteinInc.

Loewenstein, Inc.1204 East 6th StreetHuntingburg, IN 47542www.loewensteininc.com

Contact: Wendy EwingP: [email protected]

MarvelBooth #415

Marvel Makes the Game!Score big the next time you outfit your luxury

suites with the industry’s leading, reliable, bar-quality refrigeration from Marvel. For over 70 years, Marvel has been committed to enhancing the lifestyle of its customers with its unparal-leled line of premium undercounter refrigeration products. Marvel’s hospitality line includes a wide range of wine cellars, undercounter re-frigerators, ice machines and beer dispensers, including models that meet ADA requirements. Call 877-650-5775 for more details on Marvel‘s stadium programs and exclusives on: installation service, color options and team logo graphics applied with SonicImage™ technology. Visit www.marvelrefrigeration.com for more information on other exciting products and promotions offered by Marvel.

Marvel1050 Fountain St. NCambridge, ON N3H 4R7Canadawww.marvelrefrigeration.com

Contact: Angie Alegre-CardenasP: 877-650-5775 [email protected]

Melissa’sBooth #514

Melissa’s offers over 1,300 items of fresh and dried produce. Melissa’s offers the most common fruits and vegetables as well as the most hard-to-find items like fresh Wasabi and Tropical Dragonfruit. We supply produce grown all over the world to provide chefs with a continuous season of fresh produce. As a chef or other food service profes-sional, we understand that you are very busy and need help searching for specific information or items. For any questions regarding culinary mat-ters, nutrition, product origin, seasonality, food safety or produce taste and texture, feel free to email us.

Melissa’sPO Box 21127Los Angeles, CA 90021www.melissas.com

Contact: William SchneiderP: [email protected]

Meru NetworksBooth #207

Meru Networks wireless networks supports business-critical, real-time applications for more than 4,500 customers worldwide. Based on the 802.11n standard, Meru’s scalable and cost-effec-tive wireless platform supports mission-critical voice, video and data applications – predictable and securely in high density facilities such as sta-dium, arena, race tracks, theatres and convention centers.

www.merunetworks.com

Contact: Sally GoldP: [email protected]

MicrosBooth #317

MICROS offers fully integrated information tech-nology solutions that include property manage-ment, central reservations, sales & catering, yield management, point-of-sale and much more. Showcase products include the OPERA Enterprise Solution (including PMS, POS, Gaming, Activities Scheduler, S&C and Revenue Management), the MICROS Simphony and MICROS 9700 point of sale systems.

Micros7031 Columbia Gateway Dr.Columbia, MS 21046www.micros.com

Contact: Corrine BrittonP: [email protected]

MTM RecognitionBooth #413

How memorable is your recognition strategy? Does it meet your overall objectives? Do your employees feel connected and engaged within your organization?

MTM Recognition is the ONE Company that offers comprehensive, meaningful, memorable and strategic recognition solutions. Excellence thrives where it is recognized.

Make it Memorable. Make it MTM.MTM Recognition3201 Southeast 29th StreetOklahoma City, OK 73115www.mtmrecognition.com

Contact: Ashley HurneyP: [email protected]

National Ticket CompanyBooth #315

Your trusted ticket source since 1907; National Ticket Company offers additional access control with a complete line of printed products and accessories. Whether it’s a special event or a full season, National Ticket can satisfy your needs with premium season ticket or wristband books and credentials. Our attractive and innovative

• Digital controlled convection cooling system rapidly cools food and drink

• Refrigeration capacity of 5.3 cubic feet• Storage for more than 7-1/2 cases of 12 oz beverages• LowE coated, argon gas filled thermopane glass door• 4 full depth removable, chrome plated heavy duty wire shelves• Commercial stainless steel handle• ADA24R and ADA24RGL come with a locking door• ADA24RGL is ENERGY STAR

® and CEE Tier 1 rated

• ADA24R solid door model is available in black or stainless steel and is ENERGY STAR

® and CEE Tier 3 rated

• Suitable for commercial use by Underwriters Laboratory (UL)• 32" H x 24" W x 23-1/2" D

Model ADA24RGL

THE BUILT-IN UNDERCOUNTER MARKET LEADER SINCE 1962.

Never Lose Your Cool on Game Day.Our undercounter refrigerators will have you ready for game day. With a digitally controlled convection cooling system, your drinks and snacks will chill quickly and stay cool all through the game. With the capacity to store over seven cases of cans, you won’t run dry if you go into overtime. Four full depth removable shelves insure that you can fit whatever you need to make the most of the day. U-Line. Ready for game day since 1962.

Lincoln Financial FieldCitizens Bank ParkTD Banknorth GardenGillette StadiumVerizon Wireless ArenaDunkin’ Donuts CenterAgganis ArenaRalph Wilson StadiumNationals ParkHonda CenterThe Palace of Auburn HillsComerica ParkProgressive FieldPaul Brown StadiumOhio StadiumNationwide ArenaPNC ParkGreat American Ball ParkCanal ParkUSTA Billie Jean King National Tennis CenterMinute Maid ParkLouisiana Superdome

Frank Erwin CenterCoors FieldInvesco Field at Mile HighPepsi CenterDick’s Sporting Goods ParkMorrison StadiumCamelback RanchAngel Stadium of AnaheimUnited CenterLambeau FieldBradley CenterU.S. Cellular FieldSoldier FieldXcel Energy CenterConseco FieldhouseRangers Ballpark in ArlingtonNew Orleans ArenaCleveland Browns StadiumAll Pro Freight StadiumQuicken Loans Arena5/3 Bank BallparkMiller ParkScott Trade Center

To learn more, please visit u-line.com

Please come by and visit us at the ALSD Conference and

Tradeshow June 26-29 in Booth # 600

U-Line Refrigeration is keeping it cool in stadiums across the nation:


ALSD EXHIBITORSwristband books will enable you to easily differ-entiate between your regular and premium sea-son patrons. Also available: RFID tickets, coupon books, wristbands of all types and the #1 recycled thermal tickets in the industry. Please visit Booth #315 to learn more about us!

National Ticket CompanyPO Box 547Shamokin, PA 17872www.nationalticket.com

Contact: Mark LaCosteP: [email protected]

NIKEiD Gift CardBooth #707

Use the NIKEiD Gift Card to create individually customized shoes, apparel, equipment and other exclusive products at NIKEiD.com. Pick your col-ors, materials and add your personal iD to express your style. The NIKEiD Gift Card may also be used to shop Nike’s complete collection of high-per-formance gear at NIKETOWN, NikeFactoryStores, NikeStore locations and at NikeStore.com, the official place to buy Nike product online. Register online to join our Members Only store for exclu-sive access to rare, limited-edition shoes. Not to mention FREE RETURNS on all orders.

NIKEiD Gift CardOne Bowerman DriveBeaverton, OR 97005www.nike.com

Contact: Darby CaveP: 877-220-6453 [email protected]

nQativBooth #402

Activity is the first true accounting and payroll software designed for venues and professional sports teams. From event-specific accounting to automatic non-resident tax calculations in payroll, we understand the special needs in the venue and professional sports industry. We pro-vide a framework that is highly modifiable and customizable, allowing you to adjust the software to fit your needs instead of you conforming to a defined set of functions in the software.

nQativ5214 68th Street, Suite 200Lubbock, TX 79424www.nqativ.com

Contact: Bret CadenheadP: [email protected]

Paramount TicketBooth #509

Paramount Ticket is the leader in digital print tick-et technology and innovation. Featuring Branded TicketsTM, a full-color personalization service that seamlessly integrates with your basic ticket de-sign to allow luxury suite, club, premium seat or any corporate client to “Brand” their own tickets

by adding full-color logos, messages or images. Branded TicketsTM enables you, your clients and your client guests to achieve Personal Dynamic Brand Activation in a unique and unforgettable way. Branded TicketsTM provides an enduring memento of the VIP experience at your arena, stadium or ball park. We provide a complete line of ticket and admissions products, services and options. Contact John Watlington, 804-598-9107 or [email protected]. Visit us on the web at www.ptx.cc.

Paramount Ticket3543 Richards RunPowhatan, VA 23139www.ptx.cc

Contact: John WatlingtonP: [email protected]

Parsons TechnologiesBooth #107

Parsons Technologies: Playing on All Fields. Parsons provides integrated solutions, from conception through commissioning, for Security, Broadcast, Sound Reinforcement, and Voice/Data systems. Our team includes skilled engineers, experienced project managers and trained field personnel with extensive resumes in the sports and entertainment industry.

Parsons Technologies5960 Main Street N.E.Minneapolis, MN 55432www.parsonscorp.com

Contact: Troy [email protected]

PerlickBooth #613

Celebrating over 93 years of excellence, Perlick is the leader in commercial bar and beverage refrig-eration and dispensing equipment. The Perlick brand can be found in the finest restaurants, bars, stadiums, hotels and resorts in the world and is now available for those who desire the ultimate entertainment suite. The Perlick product line includes both indoor and outdoor undercounter refrigerators, wine reserves, freezers, freezer and refrigerated drawers, clear ice makers and beer dispensers – spanning 15-, 24-, and patented 48- and 72-inches. Perlick is also the FIRST ALSD-CERTIFIED COMPANY.

Perlick8300 W. Good Hope RoadMilwaukee, WI 53223www.perlick.com

Contact: Chaya JacobsP: [email protected]

Radiant Systems, Inc.Booth #401

Headquartered in Atlanta, Radiant Systems, Inc. (Nasdaq: RADS) is a global provider of innovative technology and services to the hospitality, retail, sports and entertainment industries. With more

than 100,000 installations worldwide, Radiant is able to offer their customers purpose-built food & beverage systems through the Quest range of products as well as full scale retail solutions. Customers include notable professional sporting venues such as the Dallas Cowboys Stadium, Yan-kee Stadium, Gillette Stadium, The Home Depot Center and STAPLES Center. Radiant has offices in North America, Europe, Asia and Australia. For more information about Radiant Systems, visit www.radiantsystems.com.

Radiant Systems, Inc.3925 Brookside ParkwayAlpharetta, GA 30022www.radiantsystems.com

Contact: Nyree AllenP: [email protected]

Rocket 55Booth #602

Rocket 55 is a cutting-edge web design firm that specializes in creating custom online business solutions for our clients.

Rocket 55325 Cedar St, Suite 102St. Paul, MN 55101www.rocket55.com

Contact: Steven AyresP: [email protected]

The Ruhlin GroupBooth #417

Suite owners and company executives can afford any gift you buy them, but they also like to be treated special and wowed. Not a fun equation for most marketing and sports executives. Rack-ing your brain every year for high-level, exclusive and personalized gifts to wow those with the most discerning tastes? Our gift strategies start at $75 and go up to $5000…yes, that’s not a misprint. Not for the faint of heart but then again, neither are the prices your clients are spending to watch their favorite team. Call John at 330-495-9664 to learn why our gifts are never re-gifted and always talked about with their friends and your future clients.

The Ruhlin Group2654 Sutherland CircleNorth Canton, OH 44720www.ruhlingroup.com

Contact: John RuhlinP: [email protected]

Rumpus SportsBooth #412

Rumpus Sports is a newly created wholly owned subsidiary of Gasser Chair Company, the premiere seating supplier of the hospitality and gaming in-dustries for over 60 years. Made to exacting qual-ity standards, Rumpus and Gasser products are designed to bring the ultimate in quality, comfort

A RARE BLEND OF DESIGN AND COMFORT

an OFS BrandsTM

company800.327.2548 l fax 812.683.7256www.loewensteininc.com

TM

an OFS BrandsTM

company1204 East Sixth StreetHuntingburg, IN 47542800.327.2548 l fax 812.683.7256www.loewensteininc.com

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an OFS BrandsTM

company1204 East Sixth StreetPost Off ice Box 100Huntingburg, IN 47542

TM

an OFS BrandsTM

company800.327.2548 l fax 812.683.7256www.loewensteininc.com

Seating and tables for the sports and entertainment market.


ALSD EXHIBITORSand style to any venue. Do you have a specific vi-sion in mind? Our engineers, in-house design and sales team will transform your vision into reality. Don’t know exactly what you want? Visit Booth #412 and let us dazzle you with our products.

Rumpus Sports4136 LoganwayYoungstown, OH 44505www.gasserchair.com Contact: Roger GasserP: [email protected]

SharpBooth #403

Sharp offers a wide range of products and solu-tions for use in the premium seat market. Com-mercial LCD monitors are 24/7-certified and available in screen classes up to 60” diagonal, along with ultra-slim bezel video wall monitors (enabling high-impact multi-screen video walls in almost any size and format) and interactive touch screen whiteboard monitors. Sharp’s professional projector line includes models utilizing 3-chip DLP®, BrilliantColor™ DLP and 3-LCD technologies in brightness up to 6300 lumens. Sharp addition-ally offers a wide lineup of Aquos® LCD TVs, MFPs and printers, POS systems and commercial appli-ances. For more information, please visit www.SharpUSA.com.

Sharp12119 South Tallkid Ct.Parker, CO 80138www.sharpusa.com

Contact: Matt GarnerP: [email protected]

SignalShareBooth # 314

SignalShare meets the demand for mobile Wi-Fi access as fans increase their integration of digital technology into their daily lives. SignalShare of-fers products and services designed to provide Wi-Fi access, data collection and analysis, and surface content for live events regardless of the location, event type or duration. SignalShare fa-cilitates increased engagement with your fans in a whole new way with Live-Fi. Live-Fi is the next generation of wireless Internet access for live events. With Live-Fi you can create an interactive event network driven by real-time content. Enrich the user experience and advance marketing ac-tivities with fast, reliable internet access.

www.signalshare.net

Contact: Chris BarnesP: 301-370-3190

Southern AluminumBooth #612

Southern Aluminum created the lightweight trend for tables over 30 years ago. We manufac-ture aluminum folding banquet tables, training tables, pedestal tables and portable stages. Our innovative products offer luxury suites many shapes, sizes, color finishes and accessories avail-able for each.

We are a proud member of the U.S. Green Building Council and support the LEED rating system. We are also the proud recipient of the General Services Administration (GSA) National Furniture Center’s prestigious Evergreen Award. Our USA-made products are crafted from 100% recyclable aluminum. We’ve been a proud mem-ber of ALSD since 2009.

Southern Aluminum5 Highway 82 WestMagnolia, AR 71753www.southernaluminum.com

Contact: John FrankP: [email protected]

Spec SeatsBooth #702

Spec Seats is a close-knit family organization. Based on over 100 years of hands-on, personal experience in the custom seating industry, we continue to build long-lasting relationships. We offer the best and most complete “Special Events Seating Systems” featuring multi-purpose folding chairs, custom logo chairs, stools, storage carts and other related products. Our strong customer service relationships are designed by building satisfaction and loyalty that includes:

• Functionality – Durability

• Over 100 Years Experience

• Customer-Tested Performance

• Product Flexibility and Endless Options

• Easy Maintenance - Long-Term Warranty

• Compliance with NFPA and ADA Standards

• User-Friendly Set-up/Take-down and Storage SystemsSpec Seats3149 Dundee Rd, #272Northbrook, IL 60062www.specseats.com Contact: Jordan HergottP: [email protected]

SportsGeekBooth #209

Sports Geek understands the sports digital land-scape. Connecting sports, fans and sponsors using technology is their mission. Sports Geek is Australia’s leading sports digital consultancy with clients in the major sports of AFL, NRL and Cricket. You can find more info at SportsGeek.com.au. Look out for the launch of Sports Geek’s

sports fan engagement product built for sports teams, SportsDP at SportsDP.com.

Sports GeekLevel 1, 29 Best StNorth Fitzroy 3068Australiawww.sportsgeek.com.au

Contact: Sean CallananP: +61 407 047 200 [email protected]

Spotlight Ticket ManagementSpotlight Ticket Management provides online software to easily track and manage sport and event tickets the firm already owns by eliminating inefficient manual processes. Access to real-time data with robust reporting capabilities enables firms to determine the ROI from sponsorship as-sets, season tickets, luxury suites, hospitality and events. Spotlight is focused solely on the bottom line of clients and partners with respect to the management of company sports and entertain-ment ticket investments. By not owning ticket inventory, Spotlight has no conflict of interest and focuses on helping venues, teams and companies gain the maximum benefits from their corporate ticket assets.

Spotlight Ticket Management21021 Ventura Blvd, Suite 321Woodland Hills, CA 91364www.SpotlightTMS.com

Contact: Seth KekessieP: [email protected]

Spring USABooth #500

For over 60 years, Spring USA has soared above the competition by offering the finest products with our exclusive designs, superior quality and unique detail. Products from Spring USA meet the everyday demands of the world’s top professional chefs. Our product line is unsurpassed when it comes to fit, finish and reliability. For professional cookware, tools, accessories, beverage servers, chafing dishes, inserts, induction systems, either mobile or stationary – look to Spring USA for so-lutions to your every day.

Spring USA127 Ambassador Dr, Suite 147Naperville, IL 60540www.springusa.com

Contact: Nick LekosP: [email protected]

STATSBooth #208

STATS is the world’s leading sports technology and content company. Take your fan experience initiatives to the next level with a unique combi-nation of sports content and interactive applica-tions that can be deployed through your venue’s


ALSD EXHIBITORSdigital infrastructure, distributed to suites or sent right to your fan’s mobile devices. We deliver compelling content with engaged technical ex-periences that your fans can’t enjoy at home.

www.stats.com

Contact: John PollardP: [email protected]

StoneTimberRiverBooth #302

TimberRiver develops software applications for sales and marketing professionals in the fields of sports and entertainment. Our CRM and Broad-cast solutions are used by professional sports teams, leagues, associations, venues and special events to manage and monitor all sales, service and fulfillment functions related to ticket sales, corporate partnership sales and premium seating sales. StoneTimberRiver is a Microsoft reseller and our Dynamics4Sport solutions are built on the Microsoft Dynamics CRM platform. StoneTimber-River is joined in the booth by Legends Premium Sales (LPS). Legends Premium Sales assists profes-sional teams and colleges in the areas of premium seat, suite and ticket sales services. LPS provides needs assessment services and specialized user training on Microsoft Dynamics CRM. LPS also operates a Sales Training division that is rooted in a best-practice-based sales curriculum.

StoneTimberRiverPO Box 6307Fair Haven, NJ 07704www.stonetimberriver.com Contact: Derek DeBreeP: [email protected]

STRATACACHEBooth #503

STRATACACHE is a world-leading provider of ef-ficient, scalable and cost-effective digital media solutions for stadiums and arenas. STRATACACHE digital signage gives you the power to optimize the fan experience, improve wayfinding and generate concession sales. With our traffic pattern analysis and audience measurement technology, we help you grow your business.

STRATACACHE2 Riverplace, Suite 200Dayton, OH 45405www.stratacache.com

Contact: Paula [email protected]

SuiteCapturesBooth #906

Enhance the experience, reinforce the suite commitment and bring additional excitement to your luxury suites! SuiteCaptures will help you deliver…and much more. We are a creative photography service, a division of ImageWest, specializing in providing exciting images to suite holders and their guests. Our service has a proven track record, as demonstrated by our nationally recognized clients.

We understand that your suite holders are an important revenue stream for your organization. SuiteCaptures helps reinforce the value and maxi-mize the suite experience of hosting key clients. As you know, it’s these types of elements and ser-vices that help contribute to renewals of suites.

SuiteCaptures809 N. LanghamCovina, CA 91724www.suitecaptures.com

Contact: Richard KeeP: [email protected]

Summit ApplianceBooth #606

Summit appliance manufactures the largest as-sortment of compact built-in and freestanding refrigeration for the luxury suite. We don’t sell you what we want to sell; we sell you what you want to buy. To others this is custom refrigeration; to us, it’s just a refrigerator. Units are manufactured from 15 to 48 inches wide, from 20 to 84 inches tall. We have added for 2011, custom colors, in addition to stainless steel, glass, black, white and panel ready.

Doors, drawers, refrigerators, freezers, beer dispensers, icemakers and more!

Summit Appliance770 Garrison AveBronx, NY 10474www.summitappliances.com

Contact: Steve RossP: [email protected]

SunBriteTVBooth #201

Stadiums, hotels, restaurants and theme parks have chosen SunBriteTV for their outdoor com-mercial A/V and digital signage solutions. Sun-BriteTV all-weather LCD TV displays are designed for permanent outdoor installation and withstand rain, dust, insects and extreme temperatures. The company provides a line of 22-, 32-, 46- and 55-inch HD LCD models with resolutions up to 1080p, 120Hz. For digital signage solutions, Sun-BriteTV offers 32- and 46-inch interactive touch screen digital signage models. New at the show is Model 4630HD, an outdoor-rated ASA plastic resin TV with 1080p full-HD resolution and inte-grated speakers. Weather-resistant accessories and extended warranties are also available.

SunBriteTV5069 Maureen Ln.Moorpark, CA 93021www.sunbritetv.com

Contact: Lynn StearnP: [email protected]

Team Shop PremiumsBooth #517

HDS Marketing, Inc., who recently acquired Team Shop Premiums, is one of the largest firms of its kind in North America. Our locations in Pitts-burgh, Phoenix, Kansas City, Utah, Hong Kong and Guangzhou allow us to service our clients easily and efficiently, both domestically and overseas. HDS is a fully integrated promotional marketing agency, able to offer all aspects of a cutting-edge 21st century promotional products distributor, importer, designer, web developer and fulfillment provider. HDS specializes in execu-tive and suite holder gifts that set your brand apart. Let our experienced staff design a unique product or program for you.

Team Shop Premiums1140 E. Washington St.Phoenix, AZ 85034www.teamshoppremiums.com

Contact: Scott NashP: [email protected]

Texas DigitalBooth #309

Texas Digital is a leading provider in digital sig-nage solutions for a wide array of professional and entertainment industries. Texas Digital’s VitalCAST content management software gives users complete control over digital messaging and allows simultaneous updates across multiple screens and multiple locations with just a click of the mouse.

Texas Digital400 Technology ParkwayCollege Station, TX 77845www.txdigital.com

Contact: Russ ManningP: [email protected]

That’s My TicketBooth #603

Based in Medway, Massachusetts, That’s My Ticket was founded in 2003 and has long been the nation’s leading manufacturer of unique sports, concert and theater ticket-related prod-ucts and displays. The company is an official licensee of Major League Baseball, the National Hockey League, Collegiate Licensing Company, College Vault, NASCAR, Elvis Presley Enterprises and the Grateful Dead. Utilizing a vast collection of historic sports and concert ticket art, its prod-ucts are the ideal gifts for luxury suite owners and

Create a suite experience.

800-221-0408www.southernaluminum.com/swirl

[lighted XCube tables][serpentine tables] [cocktail tables][lighted XCube tables]

Swirl Tables®, created with an original handcrafted artistry, are the perfect solution for sophisticated and linenless luxury suite settings. Designed to enhance the most memorable events, Swirl Tables® add a unique element to your décor.

ALSDBooth612


ALSD EXHIBITORSseason ticket holders, as well as for retail sales in team stores. For more information, visit www.ThatsMyTicket.com or call 508-533-1900.

That’s My Ticket165 Main St, Suite 101Medway, MA 02053www.thatsmyticket.com Contact: Keith GentiliP: [email protected]

TixTrackBooth #213

TixTrack works with venues, teams and promoters to help them better understand their ticket inven-tory so they can make more informed pricing and marketing decisions to maximize ticket revenue. TixTrack works across ticketing platforms to pro-duce maps illustrating ticket inventory and easy to understand reports.

TixTrack1126 Armada DrivePasadena, CA 91103www.tixtrack.com

Contact: Michael AryaP: [email protected]

Tokens & IconsBooth #501

Tokens & Icons is a Berkeley, CA-based company that specializes in taking your authentic artifacts and repurposing them into functional, meaning-ful gifts.

From modest beginnings in 1991 setting a re-tired version of the NY subway token in cuff links, to becoming an MLB licensee, Tokens & Icons is the leader in recycled nostalgia. Our sports products vary from sterling silver cuff links featur-ing MLB Authenticated game used baseballs, to bottle openers made from vintage arena basket-ball floor, to pens turned from vintage wooden stadium seats.

Tokens & Icons809 Bancroft WayBerkeley, CA 94710www.tokens-icons.com

Contact: Milan MicichP: [email protected]

TribridgeBooth #216

Tribridge is an IT services and business consul-tancy dedicated to helping organizations become more productive, profitable, competitive and secure. We believe that “who we are” not only differentiates us from other firms, but is the defin-ing factor in achieving shared success with our customers.

www.tribridge.com

Contact: Mitch CannadyP: 213-785-5749 [email protected]

TridelityBooth #113

U-LineBooth #600

Since 1962, U-Line Corporation has been the leading innovator of premium built-in, under-counter ice makers, Combo® ice maker/refrigera-tors, Wine Captain® wine preservation appliances, refrigerators, refrigerated drawers and refrigera-tor/freezers. Our undercounter refrigerators and ice makers will have you ready for game day. The ADA24R, a 24-inch ADA height compliant refrigerator with a digitally controlled convec-

FROM ONE GREAT TEAM TO ANOTHER

For more information, please contact your local Luxco representative.

PLEASE ENJOY RESPONSIBLY©2011 Pearl® Vodka, 40% Alc./Vol. (80 Proof). Imported from Canada by Pearl Spirits Inc., St. Louis, MO.

©2011 Tequila El Mayor®, 40% Alc./Vol. (80 Proof). Imported from Mexico exclusively by Luxco®, St. Louis, MO.

Pearl_El_Mayor_SEAT_Ad.indd 1 6/8/11 1:44 PM

always the best seat...Find the perfect seat for every venue at Dauphin! Advanced in form and technology, we provide

innovative furnishing solutions to meet a variety of changing needs. Offer everyone superior

comfort while catering to different styles and price points through our product offerings suitable

for multiple settings.

800.631.1186 • www.dauphin.com

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ALSD EXHIBITORStion cooling system, will quickly chill your drinks and snacks and stay cool all through the game. Four full-depth removable chrome plated heavy duty wire shelves hold more than seven cases of 12-ounce beverages to insure that you won’t run dry if you go into overtime. The 32-inch tall ADA undercounter ice maker, ADA15IM, uses less than three gallons of water to produce and store up to 25 pounds of crescent ice, and requires less elec-tricity than a 75-watt light bulb. The model does not require a drain, making installation conve-nient and inexpensive. Visit U-Line at Booth 600.

U-Line8900 North 55th StreetMilwaukee, WI 53223www.u-line.com

Contact: Douglas [email protected]

UngerboeckBooth #215

WiFarerBooth #203

In a way never before possible, Wifarer has devel-oped a software only indoor positioning system that works in conjunction with the Wifarer’s smartphone app to pinpoint a user’s indoor loca-tion. Wifarer provides the visitor with a personal guide through a venue, and the venue with a way to optimize, analyze and monetize their visitor’s journey.

WiFarer4593 Boulderwood DriveVictoria, BC V8Y 2V2Canadawww.wifarer.com

Contact: Denis LesakP: [email protected]

Bartender in a Bottle!Bartender in a Bottle!

Bovis Foods, INC. | 333 Geary | San Francisco, CA 94102For Information Call Toll Free (866) 331.8560

Bovis Foods, INC. | 333 Geary | San Francisco, CA 94102For Information Call Toll Free (866) 331.8560

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ALL

NATURAL!ALL

NATURAL!

Agilysys solutions provide you with total control of your retail and food & beverage operations—so you can

simplify management and improve revenue stadium-wide. Provide faster, more accurate service in luxury suites

and club sections with mobile POS devices. Speed up concession lines and increase sales volumes with easy-to-use

POS terminals. Maintain accurate inventory of every concession, bar, restaurant, caterer and fan shop—in real time—

during your events. And improve planning with in-depth analytics and superior reporting capabilities. It’s everything

you need to simplify operations and boost your bottom line—only from Agilysys. Find out what Agilysys can do for you.

Call 1-877-374-4783 or email [email protected] | www.agilysys.com

Attending ALSD? See Agilysys at Booth #301

Halftime starting in four minutes and stadium network has just crashed.Still serve three times as many customers off-line with easy-to-use POS.

Pre-ordered four vegetarian plates for luxury suite.Automatically adjust catering inventory.

Wants a beer but doesn’t want to miss the action.Use mobile POS to pre-order and bust the queue.

Agilysys solutions include:

While your team is winning the game, Agilysys helps you win the crowd.

Sunday, June 268:00 a.m. – 6:00 p.m.

Registration OpenJournals provided by: Boundless Network

Conference bags provided by: Team Shop Premiums

Location: Diamond Ballroom Foyer, Floor 4, Conference Tower

11:00 a.m. – 3:30 p.m. (subject to change, based on GES arranging pipe and drape)

Exhibitor Set UpLocation: Diamond Ballroom, Floor 4, Conference Tower

2:00 p.m.Board of Directors MeetingHosted by:

Bill Dorsey, ALSD Chairman

Amanda Verhoff, ALSD Executive Director

Jennifer Ark, ALSD President

Gifts provided by: GSE

Location: Plaza 1, Floor 3, Hotel Tower

3:00 p.m.New Attendee Welcome MeetingHosted by:

Jennifer Ark, ALSD President, Director of Premium Sales and Guest Ser-vices, Green Bay Packers


ThE SOlUTiONSSo there is no magic bullet to fix the premium seat model? That’s right. There are many magic bullets. Enter the 2011 ALSD Conference and Tradeshow.

This year’s host hotel, the JW Marriott at L.A. LIVE, is split into a hotel tower and a conference tower. The exhibit hall and most sessions will be held in the conference tower, across the sky walk, accessed on Floor 3 of the hotel tower. However, some sessions on Monday, June 27 are held in the hotel tower. The Floor numbers do not match up, e.g. Floor 3 of the hotel tower is Floor 2 of the conference tower, so please watch closely in the program for distinctions between hotel tower and confer-ence tower. Room names are in the program and floor dia-grams are posted throughout the host hotel. hotel Tower: Part of the JW Marriott, meeting rooms accessed by elevator or escalator in JW Marriott.Conference Tower: Part of the Ritz-Carlton and Conference Center, meeting rooms accessed by sky walk from the JW Mar-riott and escalators or elevator in the Conference Center (these elevators do not access your sleeping room).

2011 AlSD Conference ProgramPlease note: If there are changes to the program, you will have re-ceived an Addendum at Registration. Please insert the Addendum in your conference program and follow as necessary for specific events and sessions.

For up-to-the-minute changes and updates throughout the duration of the ALSD Conference and Tradeshow, download the free ALSD mobile app at www.alsd.com or follow the hash tag #ALSD2011 on Twitter.

Amanda VerhoffBill Dorsey Jennifer Ark


4:00 p.m. – 8:00 p.m.Exhibit Hall OpenOpening Reception Brought to you by:

Delaware North Companies

Food Network

Pat Boone All-American Meats

Location: Diamond Ballroom, Floor 4, Conference Tower

Food Network and Delaware North Companies are combining forces at this year’s ALSD’s Opening Reception. Besides great food presented by famous cooks, “Suite Cuisine” will be presented and sampled. Addition-ally, you can tempt your taste buds with recent issues of Food Network magazines and take home recipe cards for the items that will be served. Additionally, Pat Boone All-American Meats will be sampled.

Hungry yet? Try some of these possible menu items on for size: Arugula and Watermelon Salad with Feta, Wedge Salad with Sun Dried Tomatoes and Bleu Cheese Dressing, Southwestern Cobb Salad, Buf-falo Macaroni and Cheese, Hot Dog Bar, featuring the Spicy Beer, Jerk Chicken and Short Rib Dog and introducing for LA: The Kimchi Dog, Dim Sum Station, featuring Chicken Pot Stickers, Vegetable Dumpling and Spring Egg Rolls, Food Network Mini Milk Shakes.

Sponsored by:

Delaware North Companies Jagermeister

Food Network Southern Wine & Spirits

Pat Boone All-American Meats Lefty O’Doul’s

Corona Ernie Els Wines

Gloria Ferrer Caves & Vineyards CoverCo

Luxco

Monday, June 277:00 a.m. – 6:00 p.m.

Registration OpenLocation: Diamond Ballroom Foyer, Floor 4, Conference Tower

7:00 a.m. – 10:45 a.m.Specialty Coffee AvailableSponsored by: Spotlight Ticket Management

Location: Foyer, Floor 3, Hotel Tower

Location: Gold Ballroom Foyer, Floor 1, Conference Tower

8:00 a.m. – 4:00 p.m.league Day (see locations below)National Basketball AssociationModerator: Greg Hanrahan, Senior Director of Premium Seating, United Center

Moderator: Natalie Burbank, VIP Services Coordinator, Utah Jazz/Salt Lake Bees

Moderator: Trent Dutry, Senior Event Manager for Suite Services, US Airways Center

Location: Gold Ballroom, Salon 1, Floor 1, Conference Tower

National hockey league Moderator: Beth Conroy, Director, Integrated Marketing, National Hockey League

Moderator: Jeff Morander, Vice President – Ticket Strategy, National Hockey League


National Football leagueModerator: Michelle Ratchman, Premium Seating Coordinator, Green Bay Packers

Moderator: Cindy Littlefield, Premium Hospitality Sales Manager, Chi-cago Bears


Major league BaseballModerator: Tom Sheridan, Director of Ticket Sales, Chicago White Sox


Minor league, Concert and Other VenuesModerator: Brian Bucciarelli, Director of Corporate Partnerships/Pre-mium Seating, Giant Center/Hershey Bears

*Location: Plaza 1, Floor 3, Hotel Tower

College and University Moderator: Janie Boles, Director of Donor Services and Annual Giving, Auburn University Athletics Department

*Location: Atrium 1, Floor 3, Hotel Tower

SoccerModerator: Rich Searls, Director of Sales & Service, New York Red Bulls

*Location: Atrium 2, Floor 3, Hotel Tower

Racing (TBD)*Location: TBD

Food and BeverageModerator: Chris Bigelow, President, Bigelow Companies

#Location: Atrium 3, Floor 3, Hotel Tower

information Technology Division Leader: Christine Stoffel, Founder and Executive Director, S.E.A.T.

Division Leader: Chris Wood, Chief Technologist, S.E.A.T.

Location: Platinum Ballroom, Salons ABC, Floor 2, Conference Tower

*Minor leagues/Concert/Other Venues, College, Soccer, and Racing: Watch for venue tour, sales training and full League Day Program on Page 62

#Food and Beverage: Watch for a presentation by Nona Sivley, winner of Fox’s Hell’s Kitchen, now Head Chef at L.A. Marketplace, JW Marriott, and full League Day Program on Page 62

Natalie BurbankGreg Hanrahan Trent Dutry Beth Conroy Michelle Ratchman Cindy LIttlefield Janie BolesJeff Morander Rich Searls


Monday, June 27, cont.12:00 p.m. – 1:30 p.m.

All-league lunch and Award ShowLocation: Gold Ballroom, Salons 2&3, Floor 1, Conference Tower

Spotlight in the Spotlight10 minutes with Spotlight Ticket Management

Keynote Address: “The Buyer’s Buyer”Presented by: Ray Bednar, Corporate Sponsorship Expert

Award Ceremony: “AlSD Visionary Award”Presented to: Tom Wilson, President and Chief Executive Officer, Olympia Enter-tainmentKeynote Lunch Co-Sponsors:

Spotlight Ticket Management

National Hockey League

Hershey Entertainment & Resorts

Major League Baseball Advanced Media

Visionary Award provided by: Fine Awards

4:00 p.m. – 4:30 p.m.Keynote Address: “how to Overcome the Challenges Facing Our industry Today”Design Better, Sell Smarter, Market More Creatively and Work HarderPresented by: Tim leiweke, President and Chief Executive Officer, AEGLocation: Gold Ballroom, Salons 2&3, Floor 1, Conference Tower

4:30 p.m. – 7:30 p.m.Exhibit hall Open; Cocktails ServedLocation: Diamond Ballroom, Floor 4, Conference Tower

Sponsored by:

Corona Southern Wine & Spirits

Gloria Ferrer Caves & Vineyards Lefty O’Doul’s

Luxco Ernie Els Wines

Jagermeister CoverCo

7:30 p.m. – 10:30 p.m.Depart for Venue Tours: Walk across street

Tour and Reception: Nokia Theatre and STAPlES CenterBrought to you by AEG, levy Restaurants, STAPlES Center and Nokia Theatrelive Performance by Pat BooneSponsored by:

Levy Restaurants Luxco

STAPLES Center Jagermeister

Nokia Theatre Southern Wine & Spirits

AEG Lefty O’Doul’s

Corona Ernie Els Wines

Gloria Ferrer Caves & Vineyards

What Will You See at Nokia Theatre?A world-class, $120 million, 7,100-seat live performance venue, offer-ing mid-sized intimacy with no seat further than 220 feet from the stage. Nokia Theatre, which opened in 2007, hosts over 120 events a year, allowing over 500,000 patrons to pass through the doors annu-ally. Pollstar named Nokia Theatre, “Theatre of the Year,” three years in a row. The venue includes 12 luxury suites, 250 luxury seats, a two-level private VIP Lounge with its own patio, 12,000 square-feet of VIP and hospitality areas and over 5,000 feet of LED screens.

What Will You See at STAPlES Center?A four-tenant sports and entertainment venue with some of the most upscale, A-list club and hospitality areas in the country. The exclusive Chairman’s Room is frequented by stars like Jack Nicholson, while the courtside seats are no strangers to David Beckham or Denzel Washing-ton. The $407 million STAPLES Center, that has been named “Arena of the Year,” is the center of the L.A. Live complex and includes 160 luxury suites, 18 event suites and 2,500 premium seats. Over 2,400 events have been held at STAPLES Center since 1999, hosting over 34 million fans. The Hyde Lounge, San Manuel Club and Lexus Club will be hot spots during the ALSD tour and reception.

Tom WilsonRay Bednar Tim Leiweke Pat Boone

INSIGHT IS PROUD TO BE THE OFFICIAL IT PARTNER

The Team Behind Your Technology In today’s high-tech world, premium seat holders expect more. Count on Insight to help you implement game-changing technologies that elevate the fan experience. Think handheld viewing devices that provide statistics, instant replays and camera views. Expansive HD video and digital displays that deliver visual drama on a grand scale. And, of course, new tools to add convenience and revenue.

Find out why professional teams in every major sports league and leading sports and entertainment venues count on Insight. Isn’t it time you made Insight your go-to technology team?

© 2011 Insight Direct USA, Inc. All rights reserved. Insight is a registered trademark of Insight Direct USA, Inc. All other company and product names are trademarks or service marks of their respective owners.

1 .800 . INS IGHTINS IGHT.COM


Tuesday, June 288:00 a.m. – 4:00 p.m.


8:30 a.m.Keynote Address: “The Experience Matrix”Presented by: Robb heineman, Chief Executive Officer, Sporting Club, parent organization of Sporting Kansas CityLocation: Gold Ballroom, Salon 3, Floor 1, Conference Tower

9:00 a.m. – 12:00 p.m.Exhibit Hall OpenFirst-Ever AlSD TailgateFeaturing Pat Boone All-American MeatsPat Boone Meet and GreetLocation: Diamond Ballroom, Floor 4, Conference Tower

Pat Boone is in the building! The Original American Idol, Pat Boone, who sold 46 million records in the 1950’s and 1960’s, second only to Elvis, will make a celebrity appearance at the ALSD’s First-Ever Tailgat-ing Extravaganza. The man who has the second most Top 10 hits of all time (only the Beatles have more) is promoting Pat Boone All-American Meats. The entire ALSD staff has taste-tested these steaks (it was a dirty job but someone had to do it) and we are here to tell you: Pat Boone’s All-American Meats can be cut with a spoon.

“This is a first-ever event for the ALSD,” says Bill Dorsey, ALSD Chair-man. “But we have a great reason for holding this event. Besides great food, the tailgating event serves a dual purpose – it’s a hot new rev-enue stream for teams and venues outside the venue...in the parking lots.” The idea is simple. Premium seat customers have their own park-ing passes. Often, they have their own designated parking areas. For certain sports, college football and pro football specifically, tailgating is a time honored tradition. With Pat Boone All-American Meats, the team and/or the concessionaire can share in the revenue stream.

Besides, it’s really good food. And not just steaks. The company pro-vides online and onside ordering for Tailgating Boxes which can include burgers, hot dogs and the rest. It will all be prepared by Pat Boone him-self, the grill master and singer during our 9:00 a.m. - 12:00 p.m. brunch on Tuesday, June 28 in our Exhibit Hall. Come hungry. Enjoy the Super Bowl of Tailgating. And don’t miss the Signature Steaks.

Sponsored by: Pat Boone All-American Meats

Sponsored by: Melissa’s

Table Covers provided by: CoverCo

Pat BooneRobb Heineman

What’s yourWi-Fi done for you lately?

©2011 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

AT&T Wi-Fi Services provides the KEY to a complete integrated Wi-Fi infrastructure providing smooth, continuous connectivity throughout your stadium to keep your fans connected and offer the ultimate alternative to “Home Theater”.

Wi-Fi connectivity is a critical necessity for all stadiums today. Designing, implementing and managing a vital network can be costly, labor-intensive and time consuming. AT&T Wi-Fi Services is your technology partner providing extensive Wi-Fi connectivity expertise and removing the burden from you!

AT&T Wi-Fi Services designs, delivers and manages the proven AT&T Wi-Fi Area Network—a highly efficient Wi-Fi network for the 21st century that stadiums need to ensure optimal connectivity and fans experience. What’s your Wi-Fi doing for you?

Contact Chris Smith at 214-712-7640 for more details on how AT&T Wi-Fi can help improve the experience at your facility.

Visit www.att.com/retailwi-fi for more information.

10:00 a.m. - 10:55 a.m.Case history: high-TechCase Study: The New Age of Video: Portable, multi-use game-day viewing platforms

Team Case Study, Sponsored by: FanVision

Case Study: Digital Seat Selection: Seeing the game from many visual perspectives LA Dodgers Case Study, Sponsored by: IOMEDIA

Location: Diamond Ballroom Foyer, Look for Signage, Floor 4, Con-ference Tower

Case history: PersonalizationCase Study: The Art of Gifting: how to get the best deals on your amenity purchasesPackaging Applications: Season Ticket Delivery, Sponsored by: Boundless Network


11:00 a.m. - 11:55 a.m.Case history: Suite ServicesCase Study: Ticket management for your customersTeam Case Study, Sponsored by: Spotlight Ticket Management

Case Study: Prospecting in a New Way: Getting qualified prospects into your buildingMinnesota Timberwolves Case Study, Sponsored by: Full House Entertainment Database Marketing


Tuesday, June 28, cont.10:00 a.m. – 12:00 p.m.

Team Case Studies, Brought to You By…This year, Solutions are the name of the game. Teams and venues have utilized products and services from ALSD solution providers that have “changed the game.” See case studies from teams and venues on how a product or service has solved a challenge or enhanced the game day experience. Each session is sponsored by ALSD solution providers and is truly an extension of the exhibit hall and ALSD sessions combined.


CUSTOMIZE YOUR OWNWITH A NIKE GIFT CARD

Redeemable In Stores and Online

No Expiration

No Fees

Corporate Discounts Available

ORDERS AND INQUIRIES

Call: 877.220.6453Email: [email protected]

Tuesday, June 28, cont. AlSD General Program 12:00 p.m. – 1:00 p.m.

Combined Session: Sales and Food and BeverageChanging the Nature of hospitality: What to include in Your Premium PackagesSession Synopsis: Your customers want more. Food and Beverage may be the answer.

What you will learn in this session:

• What you can and should include in your suite package to attract customers

• All-inclusive F&B packages; tiered F&B packages

• How the caterer can help sell suites and club seats

• How F&B prices will change to fit into the suite price

Panelist: Greg Karl, President & Chief Operating Officer, Epicurean Culi-nary Group

Panelist: Rich Searls, Director, Sales & Service, New York Red Bulls

Panelist: Brian Byrnes, Senior Vice President, Sales and Marketing, Okla-homa City Thunder

Panelist: Mark Stedman, Vice President of Food Services, Utah Jazz


Combined Session: Sales and Customer Service and Architectural The New Face of Club and Premium SeatingSession Synopsis: Club Seats & Premium Seating account for $6 billion in revenue in U.S. sports venues. How can you best maximize this very important inventory? Hear about the top three seating products that are working in premium seating today.


• What is working and what isn’t working in club seating/premium seating today: All-inclusive Suites, All-inclusive Seats, Price Points and Contracts, New Customer Retention Departments and Out-of-the-box Benefits

• How to overcome unique challenges with club seating/premium seating: Competition, Age of Venue, Renewals and Retention, Eco-nomic Issues

• “Out-of-the-box” proven sales methods that guarantee success: Targeted Campaigns, Unique Sales Incentives, Leveraging Latest Technologies

This session will also feature architectural trends in Premium and Club Seating for the Florida Marlins and San Francisco 49ers new facilities

Moderator: Evan Karasick, Principal and Founder, Channel 1 Media So-lutions, Inc.

Panelist: Paige Farragut, Vice President, Suite & Group Sales, Texas Rangers Baseball Club

Panelist: Andy Silverman, Senior Vice President, Sales and Service, Florida Marlins

Panelist: Chris Faulkner, Manager of Club Seat Sales and Service, Denver Broncos

Panelist: Al Guido, Vice President of Sales, Legends Premium Sales – San Francisco 49ers

Panelist: Amanda Gurney, Premium Services Representative, Pittsburgh Penguins


Customer Service Sessionleveraging Your Brand: Auburn University and GameDay Consulting: A Case StudySession Synopsis: In 2010, Dr. Brian Crow of GameDay Consulting con-ducted a series of guest service workshops for several front-line staff groups at Auburn University. Hear what training methods you can take back to your venue.


Among those trained were game-day employees who work directly with Scholarship Donors and Executive Suite Members in the premium seating areas of Jordan-Hare Stadium and the Auburn Arena. The training program, developed in conjunction with Janie Boles, Tigers Unlimited Director of Donor Services and Annual Giving, focused on several main areas. This presentation will address each of the train-ing components, the trainees’ reaction to the curriculum and how the training guidelines were implemented on game-day. Topics Addressed: Motivation, Brand, Perception, Good to Great, Consistency, Dealing with diverse populations, Dealing with distractions, Self-evaluation

Presenter: Dr. Brian Crow, Associate Professor, Slippery Rock University; President/CEO, GameDay Consulting

Presenter: Janie Boles, Director of Donor Services and Annual Giving, Tigers Unlimited, Auburn University


12:05 p.m. – 1:10 p.m. *Note different start and end timesCombined Session: Information Technology, Sales and Marketing Mobile Technologies to improve Fan Experience and Drive RevenueSession Synopsis: A technology-based session detailing what the title suggests.


• Various types of mobile technologies and applications to improve the fan experience

• Types of mobile technologies and applications to drive revenue

• Venue case studies

Moderator: Shane Harmon, General Manager, Marketing and Commu-nications, New Zealand 2011 World Rugby Cup

Panelist: John Pollard, General Manager, Sports, STATS

Panelist: Scott Davis, Founder, Critical Technologies Group

Panelist: Stuart Hamilton, Senior Director, Cisco

Panelist: Philip Stanger, CEO, Wifarer


1:00 p.m. - 3:00 p.m.Snacks AvailableSponsored by: Melissa’s


Brian ByrnesGreg Karl Mark Stedman Evan Karasick Andy Silverman Chris Faulkner Al GuidoPaige Farragut Amanda Gurney


FanVision enhances your fans’ game-day experience by turning your venue into a smart venue. Now they can tap into ten channels of instant replays, multiple camera views, statistics, commentary and out-of-market games at your venue, the moment the action happens. Which means they get closer to the action than ever before, stay in their seats and return season after season.

For more information, visit FanVision.com

GIVE YOUR FANS10 MORE REASONS

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Option One:Executive Sales TrainingPresenter: Kennen Williams, President, Noll Media

leading in a Time of Rapid Change • Why have customers gone from lusting after our products

to avoiding them?

• What can we do to create value for customers who keep changing the value proposition?

• Why can’t our customers make a decision?

• What has happened to the “spark” in our sales organiza-tion?

• What happened to the “good old days”?

The “business” of Luxury Suite Sales has changed in a way that mandates new leadership skills. Most leaders today cut their teeth in an abundant marketplace and today must lead in a market of scarcity. Fewer resources, more demanding custom-ers, smarter competitors and declining demand all create an atmosphere of uncertainty for employees. Employees no longer want to know what to do; today they want to know WHY! Since there are no simple solutions, we must all work to create “new solutions”. During this highly interactive session, participants will learn:

• The business growth curve – how challenges shift as the business matures

• The core concepts of change leadership – how to respond when necessary change makes key people “lost” and less productive

• Why superstars of the past may be holding your organiza-tion back today

• The transformative individual – the role of the courageous innovator when it becomes clear it is time for us to move on

• How to identify ineffective leadership or management ac-tivities and replace them with the appropriate ones for this moment in the company’s history

Participants will leave this session with actionable steps to take immediately upon returning to their sales and marketing organi-zations and more confidence in their ability to lead.


Option Two: Executive Leadership and Brand Excellence TrainingPresenter: Leonardo G. Inghilleri, Executive Vice President and Managing Partner, West Paces Consulting

A Playbook for Brand and Service ExcellenceThis workshop has been designed to nurture and refine your leadership principles, philosophy and core values. These tools are essential to create a cultural foundation that translates into exceptionally high levels of guest satisfaction and loyalty. You will have the opportunity to learn proven techniques, concepts and best practices that will help you create and maintain a su-perior guest experience, as well as augment strong workforce engagement, commitment, execution and satisfaction.

During the three-hour interactive workshop, you will under-stand how to:

• Reinforce and elevate brand loyalty and connection

• Establish a distinctive culture of Service Excellence for your venue

• Build lifetime customer relationships with transparent brand integrity

• Go from ordinary to extraordinary guest service and busi-ness results

• Use Service Recovery and Guest Problem Resolution to enhance brand loyalty

• Practice the essential elements of Leadership in a success-ful enterprise

• Transform the work environment and workforce

• Sustain high performance through accountability, motiva-tion and recognition

Team and individual exercises are designed to help you adapt the best practices to the unique characteristics and challenges of your venue, and to create effective roadmaps for successful implementation.


AlSD Presents: Training DaysThe ALSD has selected dynamic instructors for a series of training presentations. Tuesday afternoon and Wednesday morning bring comprehensive, interactive sessions with take-aways that you can present to your staff and venue leaders.

1:15 p.m. – 4:00 p.m.Choose from three concurrent Training Sessions on Tuesday afternoon and one on Wednesday:

Tuesday, June 28, cont.

Kennen Williams Leonardo G. Inghilleri


4:30 p.m.Buses Depart for Angel StadiumLocation: Floor 1, Hotel Tower, Main Lobby

5:30 p.m. – 7:00 p.m.Private Reception: Angel StadiumBrought to you by ARAMARK and the Los Angeles Angels of Anaheim

Attendees MUST have a purchased game ticket through ALSD to enter stadium; ALSD will exchange voucher for game ticket

Ticket Vouchers provided by: Paramount Ticket

Sponsored by:

ARAMARK Jagermeister

Los Angeles Angels of Anaheim Southern Wine & Spirits

Corona Lefty O’Doul’s

Gloria Ferrer Caves & Vineyards Ernie Els Wines

Luxco

7:00 p.m.los Angeles Angels of Anaheim vs. Washington Nationals Baseball GameBuses depart starting 8:30, ending 10:30 p.m., staggered throughout the game

What Will You See at Angel Stadium?A stadium that has been home to the Angels since their move from Los Angeles in 1965 that underwent a $100 million renovation in the ‘90s. Now Angel Stadium of Anaheim seats over 45,000 and includes three full-service restaurants and a youth-oriented game area. Ten dugout suites allow patrons to not only sit on the dugout level just 50 feet from the batter’s box, but they also have access to the Angels’ and visiting teams’ underground batting cages. 68 suites are located on the club level, including the exclusive platinum suites located behind home plate and the gold, silver and bronze suites, which offer two rows of open-air seating in front of a comfortably appointed lounge. Party suites and diamond club patio seating are also available. The true gem is the diamond field box with seats right on the field adjacent to the home and visitors dugouts and just 70 feet from the mound.

Option ThreeExecutive Information Technology TrainingPresented by IT Executivesinformation Technology on the Premium levelsInformation Technology is a necessity on the premium levels. The two entities act as one in the promotion and functionality of your product. Learn how Information Technology affects your premium levels.

1:15 p.m. – 2:00 p.m. Technology Innovations on the Premium LevelsRoundtable and brainstorming session on hot trends to leveraging technology innovations to marketing your suites to premium cus-tomers and corporate sponsors.

Moderator: John Avenson, Vice President of Technology, Minnesota Twins

Moderator: James Darrow, Director of Information Technology, Ilitch Holdings/Detroit Red Wings


2:10 p.m. – 2:35 p.m.CRM Case Study PresentationDemonstration of how to leverage CRM to increase revenues, sell premium inventory and engage senior management with IT initia-tives, as well as third-party applications integrating ticketing with parking and other stadium operations to improve efficiencies and fan experience.

Presenter: Mark DiMaurizio, Vice President of Technology Solutions, Comcast-Spectacor


2:35 p.m. – 3:00 p.m.CRM Case Study PresentationReal-life case study on how to implement strategic campaigns engaging the fans while increasing revenues and profitability, en-hancing lead management capabilities and deepening customer relationships.

Presenter: Los Angeles Kings

Presenter: Jen Zick, FanOne Marketing


3:00 p.m. – 4:00 p.m.Leverage Technology to Increase Per-Caps RevenueDiscussions around how to leverage technology innovations in loyalty cards, F&B mobile ordering, digital signage, venue customer data integration, text messaging, CRM and more.

Panelist: Jerry Freed, Regional Vice President East, Delaware North Companies

Panelist: Greg Lesperance, Chief Information Officer, Centerplate

Panelist: Todd Fleming, Vice President, Legends Hospitality

Panelist: Paul Grossi, Stadiyum


Tuesday, June 28, cont.


AlSD Presents: Training Days, cont.

James DarrowJohn Avenson Jerry Freed

Put MoreButtsin yourseats

Premium Seating Leads • Group Sales LeadsSeason Ticket Sales Leads • Business Email Campaigns

Current Fan Profile Reports

Full House entertainmentDatabase Marketing

(312) 360-0001 • info@fillthe house.comwww.fillthehouse.com

ALSD Research Partner Since 2007


Wednesday, June 297:00 a.m. – 3:00 p.m.


7:30 a.m. – 10:30 a.m.Snacks AvailableSponsored by: Melissa’s


AlSD General Program Resumes

9:00 a.m. – 10:30 a.m.Combined Session: Sales and Food and BeverageWhat F&B Means to Your Bottom lineSession Synopsis: Food and Beverage is a major component to your revenue generation. You need to learn why and how your F&B depart-ment can become an arm of your sales team.


• Concession Rights Fees on Premium Levels

• Pricing F&B and Seats for Maximum Revenues on Both Sides

• Rebranding your F&B with the Re-branding of Premium Space

• Selling the Experience: Themed Nights vs. Staples that Work

Moderator: Richard Dobransky, Vice President of Food and Beverage, Delaware North Companies

Paneilist: Barry Freilicher, Vice President of Business Development, Delaware North Companies

Panelist: Greg Karl, President & Chief Operating Officer, Epicurean Culinary Group

Panelist: Nick Kavalauskas, Vice President of Operations, Professional Sports Catering


Customer Service SessionTouch Points: The Calendar Session Synopsis: Your customer needs to consider you a necessity, not an option. Stay top of their minds with relevant touch points.


• How to best market your suites on your suite specific website, through physical mailers, on social networking sites and through e-mail messages

• Create a one-stop-shop for your clients using a suite specific web-site

• Learn the “Timberwolves Business Advantage” for customer touch point scheduling and ROO/ROI tracking

• When and what the right touch points are

• Personalizing the message or gift for your customers

• Why service is a sales function that builds brand loyalty

• How touch points translate to effective game day management strategies

Moderator: Kim Reckley, Premium Services Executive, Olympia Enter-tainment

Panelist: Lindsay Lohrens, Premium Hospitality Service Coordinator, Chicago Bears Football Club

Panelist: Travis Smith, Premium Seating Coordinator, Minnesota Tim-berwolves

Panelist: Gregg Crone, Director of Premium & Ticket Services, FedEx Forum, Memphis Grizzlies


Greg KarlRichard Dobransky Nick Kavalauskas Kim Reckley Travis SmithLindsay Lohrens

Training Days Continue: The ALSD has selected dynamic instructors for a series of train-ing presentations. Tuesday afternoon and Wednesday morning bring comprehensive, interactive sessions with take-aways that you can present to your staff and venue leaders.

8:00 a.m. – 10:30 a.m.Choose to attend one Training Session on Wednesday morning:

Executive Sales TrainingPresenter: Bill Guertin, CEO, The 800-Pound Gorilla

What Business Are You in?: The Six Fundamentals to Solving the Premium Seating Sales ChallengeIf no one is buying the way we’re selling any longer, then some-thing must change... and Bill Guertin knows what it should be. Come discover Bill’s six imperatives for the premium seating industry, and how today’s selling professionals can face the new reality with confidence, conviction and success. CAUTION: If you’re in the room, be prepared to roll up your sleeves, dig in and get to work. There will be NO anonymous back-of-the-room loitering, in-and-out “floating” or interruption of the flow of ideas at this session!


Bill Guertin

job number:

date:

client:

advertiser:

please contact thelab at 212-209-1333 with any questions or concerns regarding these materials.

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10/18/10

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Wednesday, June 29 cont.Architectural and Sales SessionThe Future of Building Premium SeatingSession Synopsis: Does your venue bring together Sports, Entertain-ment and Experience. What is the future of premium seating that will keep the customer coming back?


• Why a sports and entertainment complex trumps the option of watching the game from the comforts of home

• Renovations in a case study on the Rose Bowl

• How to budget for the right premium model in your venue New stadiums, new opportunities for premium seating

Panelist: Darryl Dunn, General Manager, Rose Bowl Stadium

Panelist: Shervin Mirhashemi, Chief Operating Officer, AEG Global Part-nerships

Panelist: Adam Stover, Associate, Populous

Panelist: Jason Gonella, Vice President of Sales, Legends Premium Sales


Combined Session: Information Technology, Sales, Marketing and Customer ServiceCase Study Presentations: Engage Your Fans and Create Revenue Streams through Social Media, New Media and Social NetworkingSession Synopsis: A technology-based session about the innovative ways of increasing revenue and brand awareness.


• Case studies will demonstrate how social media, new media and social networking will:

• Engage your fans

• Create enthusiasm of your sport/venue

• Develop new revenue streams

Moderator/Presenter: Sean Callanan, Founder, SportsGeek

Panelist: Chris Dill, Chief Information Officer, Portland Trail Blazers

Panelist: Chris Carmichael, Founder, GoldMail

Panelist: Ken Logan, Senior Director, San Francisco Giants


10:45 a.m. – 11:45 a.m. Sales SessionRenewals and RetentionSession Synopsis: It’s ten times harder to find a new customer than keep an existing one. What are the secrets to retaining your clients?


• Lease and contract terms; what’s right for your market and your venue

• Value-adds and incentives

• Renewal and upselling strategies

• Driving revenue in a still-recovering market

Panelist: Mike Ondrejko, Senior Vice President, Suite Sales and Service, Madison Square Garden

Panelist: Michele Kajiwara, Vice President of Premium Sales, AEG and STAPLES Center

Panelist: Antonio Morici, Director of Premium Sales and Service, Los Angeles Dodgers


Combined Session: Customer Service and Management Soup to Nuts: hiring the Next Generation of ExecutivesSession Synopsis: Are you trying to set up the World’s Best Premium Department? Premium seating departments are always looking to hire young people; you need to find the right young guns.


• A Human Resources’ perspective on securing talent for suite and premium sales

• Who to hire and what to pay

• How many to staff in long-term positions, intern roles and game day positions

• How to utilize the staff you have

• Whether to hire a Social Media Manager

Panelist: Jennifer Ark, Director of Premium Sales and Guest Services, Green Bay Packers

Panelist: Kristie Pappal, Director of Human Resources, Philadelphia Eagles

Panelist: Bernie Mullin, Chairman and CEO, The Aspire Group


Shervin MirhashemiDarryl Dunn Adam Stover Jason Gonella Mike Ondrejko Michele Kajiwara Antonio MoriciSean Callanan

Kristie PappalJennifer Ark Bernie Mullin


Wednesday, June 29 cont. Sales and Customer Service SessionDatabases, Demand Metrics and Yield Management: Where are your Customers hiding?Session Synopsis: Thousands, maybe even millions of people touch your brand each year. Those are the best leads, and they aren’t being captured. More synergistic sales funnels are needed from the market-ing and premium departments.


You need to utilize new models of ticket and database management programs and more importantly get the right clients into your pre-mium seats. Learn about:

• Yield management and the upsell of current clients: A Case Study

• A model of selling excess inventory without cannibalizing your existing customers

• The Gold Club: A Case Study

• Dynamic Pricing

• Ticketing models that work

Panelist: Nic Barlage, Director, Suite and Premium Sales, Cleveland Cavaliers

Panelist: Sezin Aksoy, Director of Analytics, Cleveland Cavaliers

Panelist: Ron Contorno, President, Full House Entertainment Database Marketing

Panelist: Mark DiMaurizio, Vice President – Technology Solutions, Comcast-Spectacor


Combined Session: Customer Service and SalesSocial Media: B2B Strategies for increasing Suite Sales & Sponsorship Opportunities Session Synopsis: Social media is peaking in popularity on many levels, but the conversation is on the fan side. Did you know the most un-tapped opportunities in social media have yet to be discovered? Learn in this session how your venue can best utilize social media to generate revenues with suite sales and sponsorship opportunities.


• Generating increased suite sales, season ticket sales and sponsor-ships through social media strategies

• How to put social media into a business perspective

• Bottom-line opportunities right now

Presenter: Nathan C. Kievman, Founder and CEO, DemingHill, Corpo-rate Social Media Consulting & Marketing


Combined Session: Information Technology, Food and Beverage and SalesDigital Signage Phenomenon: The Real StorySession Synopsis: This technology-based session will expand on digital signage and what it can mean for your venue’s bottom line.

What you will learn in Lorraine’s session:

• Implementation of Cisco Stadium Vision digital signage and menu board solution

• Lessons learned on how to leverage innovative technology solu-tions with consideration on Cost, Revenue and ROI

• Marketing/Sponsorship of Premium Consumers & Corporate Sponsors

Moderator: Lorraine Spadaro, Vice President of Technology, TD Garden/Delaware North Companies

What you will learn in Chris’ session:

• Implementation of Omnivex digital signage and menu board solution

• How the Trail Blazers leverage the technology to improve revenue streams

• Considerations on Cost, Revenue and ROI

• Marketing/Sponsorship of Premium Consumers & Corporate Sponsors

Moderator: Chris Dill, Chief Information Officer, Portland Trail Blazers


11:45 a.m. – 12:30 p.m.Break for lunch on Own

12:30 p.m. – 2:30 p.m.Snacks AvailableSponsored by: Melissa’s


12:30 p.m. – 1:30 p.m. Combined Session: Sales and Customer Service When Suites and Sponsorship Collide: Giving Sponsors and Suite holders More Value and Visibility Session Synopsis: The time has arrived where customers need value and visibility packaged as one.


• Premium Seating and Sponsorship packages can become a single offer

• How to determine what packages your venue can put together

• What the costs really amount to

• How you can gain customers with this new offer

Panelist: Dan Migala, Vice President, Partnership Solutions, San Diego Padres

Panelist: Todd Goldstein, President, AEG Global Partnerships


Todd GoldsteinRon ContornoNic Barlage Mark DiMaurizio Nathan Kievman Chris Dill Dan MigalaLorraine Spadaro Sezin Aksoy

YOUR TEAM COLORS...OUR TEAM COVERS!

COVERCOINC.COM [email protected]

All products shown were made for existing clients and are being used for display purposes only.


Wednesday, June 29 cont.General Session Collective Bargaining: hope for the Best, Prepare for the Worst Session Synopsis: How one team retained nearly all its premium seat customers during the last work stoppage. Collective Bargaining has reared its ugly head, and teams, leagues and their fans are wondering what to do next. Hear what the FleetCenter in Boston did in 1998 when the NBA was enforcing a lockout.

• Learn how they kept their premium customers happy when they were only giving them approximately half the games they signed up for?

• Rich Krezwick will explain the plan he created; learn how his pro-active approach helped retain nearly 100% of his customer base

Presenter: Rich Krezwick, President, Devils Arena Entertainment


Sales Sessionideas for Moving Distressed inventorySession Synopsis: When is your suite inventory considered distressed? What do you do about it?


• Do you have too many open suites? Are some of your suites in less than desirable locations?

• Learn new ideas about how to market inventory that is not mov-ing

• Hear from the Los Angeles Kings, who will explain a dynamic pric-ing model

Moderator: Pat McCaffrey, VP Business Development, ALSD

Panelist: Larry Martin, Vice President Sales – Sports, ScoreBig, Inc.

Panelist: Jim McCarthy, CEO, Goldstar, Inc.

Panelist: Barry Rudin, CEO, Barry’s Tickets

Panelist: Kelly Cheeseman, Vice President, Ticket Sales and Service, Los Angeles Kings


Combined Session: Customer Service and Food and Beverage Under the influence: Training your Staff to Spot and handle Clients Before They are Over-ServedSession Synopsis: A fun and interactive session presented by the TEAM Coalition will teach you how to spot clients who are giving clues that having too much to drink is part of their plan.


• How, where and when to spot clients for whom over-service may be an issue

• Why handling premium clients is different than handling general admission patrons

• Calm and non-offensive methods to encourage responsible alco-hol service with clients on premium levels

Presenter: Jill Pepper, Executive Director, TEAM Coalition


1:45 p.m. – 2:45 p.m. Combined Session: Architectural, Sales and Customer ServiceExperiential Marketing and Creative ReconfigurationSession Synopsis: Premium space is being reconfigured in countless venues, while other venues are creatively using the space they have. Find out which idea works best for your venue.


• Traditional suites are becoming loge boxes, club seats, premium clubs, mini and super suites: which is most effective?

• Experiential marketing of premium clubs and suites; entertain-ment complexes that keep the customer coming back; educating the customer and selling the space

Moderator: Kim Reckley, Premium Services Executive, Olympia Enter-tainment

Panelist: Sasha Williams, Assistant Director Premium Services, Orlando Magic

Panelist: Michael A. Holleman, Director of Sports Facilities, Heery Inter-national


Combined Session: Food and Beverage, Customer Service and SalesValue-Added Programs: The Courageous innovator Session Synopsis: Your customers want more for the price of admission. Provide them with more out-of-the-box value-adds.


• “Don’t buy a seat, buy access”: Exclusive events your customers want to and can be part of

• Hotel stays and personalized trips; loyalty cards; concierge service outside the venues

Moderator: Ruby Newell-Legner, Fan Experience Expert, 7 Star Service

Panelist: Bill Dorsey, Chairman, ALSD

Panelist: Bernie Mullin, Chairman and CEO, The Aspire Group


Sales SessionRound Table Forum: Best Practices in Premium Seat Selling Session Synopsis: If you are selling premium seats today, your strategies have no doubt changed over the last few years. Your profession needs to learn from the best and share what is working in order to reenergize and maintain the sales velocity of days gone by. All findings will be shared as group data.


• A “no-holds-barred-discussion” detailing the results of a compre-hensive sales survey All personal and corporate identifying infor-mation will be anonymous

• How the strategies for selling suites versus club seats are similar or different

Presenter: Dr. Peter Titlebaum, Director of Research, ALSD; Associate Professor, University of Dayton Sport Management


Larry MartinRich Krezwick Jim McCarthy Barry Rudin Jill Pepper Sasha Williams Michael HollemanKelly Cheeseman Ruby Newell-Legner

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1:45 p.m. – 2:45 p.m. Food and Beverage Session: iron Chef Roundtable: The Best Menu items of 2011Session Synopsis: Bring your best ideas to the table… literally.


• Come with menus in hand and be ready to share your best con-coctions to date

• From meals and snacks to cocktails to edible gifts, we want to hear it all

• Tell us what worked, what didn’t and why

• Be prepared to share prices, recipes, customer reactions and fu-ture plans

Moderator: Richard Dobransky, VP of Food & Beverage, Delaware North Companies

Panelist: James Major, Executive Chef, Delaware North Companies, Progressive Field

Panelist: TBD, ARAMARK


3:00 p.m. – 4:15 p.m.Best for Last: Closing SessionSuite holder Focus GroupSession Synopsis: This is ALSD’s historically most popular session. Suite holders from different venues share their wants and needs, likes and dislikes with the crowd.


• What do your premium clients want more of

• What strategies work best for getting butts in seats

• What complaints do premium clients have

• Questions from the audience

Suite Holder: Marlene LaGrone, Manager-Events/Tickets, AT&T

Suite Holder: Ramiro Nava, Manager-Events/Tickets, AT&T

Suite Holder: Eric Belcher, Cast and Crew

Location: Gold Ballroom, Salons 2&3, Floor 1, Conference Tower

5:00 p.m. Buses Depart for Home Depot CenterLocation: Floor 1, Hotel Tower, Main Lobby

5:30 p.m. – 7:30 p.m.Tour and Tailgate at The home Depot Center Brought to you by: The home Depot Center, levy Restaurants and Pat Boone All-American Meats Sponsored by:

Pat Boone All-American Meats

Levy Restaurants

The Home Depot Center

Corona

Gloria Ferrer Caves & Vineyards

What Will You See at The home Depot Center?A 125-acre, $150 million development in Carson, featuring state-of-the art stadiums and facilities for soccer, tennis, track & field, cycling, lacrosse, rugby, volleyball, baseball, softball, basketball and other sports. Designated as an “Official U.S. Olympic Training Site,” The Home Depot Center is the nation’s most complete training facility for Olympic, amateur and professional athletes. The complex is created around a 27,000-seat soccer stadium with 42 luxury suites plus six event suites, 1,500 luxury seats and the American Express Stadium Club Restaurant overlooking the stadium. The complex also has an 8,000-seat tennis and boxing stadium with 19 luxury suites, a 10,000-seat track & field facility and a 2,450-seat indoor velodrome. Tennis courts, soccer train-ing fields and a three-mile jogging trail with 12 fitness stations around the perimeter of the development is available to local residents.

Wednesday, June 29 cont.


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Richard DobranskyDr. Peter Titlebaum Pat McCaffrey James Major


Monday, June 27

Food and Beverage league Day Meeting8:00 a.m. – 3:45 p.m.

Location: Atrium 3, Floor 3, Hotel Tower

Moderator: Chris Bigelow, President, Bigelow Companies

Time to be Determined Featured Session: Nona Sivley, head Chef, l.A. Marketplace at the JW Marriott, Winner of hell’s Kitchen Season 8Nona Sivley is the head chef at the L.A. Market restaurant and spokes-person for Rosemount Estate Wines. L.A. Marketplace is located on the lobby level of the JW Marriott Los Angeles at L.A. LIVE, ALSD’s host hotel. Nona will discuss current issues in food and beverage and hospi-tality, as there is an obvious association between sports hospitality and restaurant hospitality. Trends, new menu items, and operational issues may be addressed.

8:00 a.m. – 9:00 a.m.Merchandising Food and Beverage

9:00 a.m. – 10:00 a.m.how labor issues Affect Food and Beverage

10:00 a.m. – 11:45 a.m.Club Access vs. in-Suite DiningFull Menu vs. Limited or Game Day Menus

12:00 p.m. – 1:30 p.m.All-league Keynote lunch and Award Show Keynote Address: Ray Bednar, Corporate Sponsorship ExpertAlSD Visionary Award: Tom Wilson, President and Chief Executive Officer, Olympia EntertainmentLocation: Gold Ballroom, Salons 2&3, Floor 1, Conference Tower

1:30 p.m. – 2:30 p.m.Training the Caterer

2:30 p.m. – 3:45 p.m.Topics Determined by Moderator or Featured Session

4:00 p.m. – 4:30 p.m.Keynote Address: “how to Overcome the Challenges Facing Our industry Today”Presented by: Tim leiweke, President and Chief Executive Officer, AEGLocation: Gold Ballroom, Salons 2&3, Floor 1, Conference Tower

College, Soccer, Racing, Minor league, Theatre and Other Venues league Day Meeting7:45 a.m.

To-Go Coffee Break Before Boarding BusesLocation: Floor 3, Hotel Tower before boarding buses

8:00 a.m.Buses Depart for Rose BowlLocation: Floor 1, Hotel Tower, Main Lobby

9:00 a.m. – 10:00 a.m.Tour: Rose Bowl Stadium Sponsored by: Rose Bowl

West Side & Premium Seating/Suites, Field Level, Marketing Center

10:00 a.m.Presentation in locker Room: Rose Bowl Marketing and Sales Strategies, Question and Answer PeriodPresenter: Darryl Dunn, General Manager, Rose Bowl Stadium

Panelist: Jason Gonella, Vice President of Sales of Legends Premium Sales

11:00 a.m. Buses Board for JW Marriott

12:00 p.m. – 1:30 p.m.All-league Keynote lunch and Award Show Keynote Address: Ray Bednar, Corporate Sponsorship ExpertAlSD Visionary Award: Tom Wilson, President and Chief Executive Officer, Olympia EntertainmentLocation: Gold Ballroom, Salons 2&3, Floor 1, Conference Tower

1:30 p.m. – 2:15 p.m.Sales Training SessionPresented by: Todd Fleming, Vice President, Legends Premium Sales


2:15 p.m. – 3:45 p.m.Group Roundtables: Split into RoomsCollegeModerator: Janie Boles, Director of Donor Services and Annual Giving, Auburn University Athletics Department


Minor league, Theatre and Other VenuesModerator: Brian Bucciarelli, Director of Corporate Partnerships/ Premium Seating, Giant Center/Hershey Bears


SoccerModerator: Rich Searls, Director of Sales & Service, New York Red Bulls


Racing (TBD)Location: TBD

4:00 p.m. – 4:30 p.m.Keynote Address: “how to Overcome the Challenges Facing Our industry Today”Presented by: Tim leiweke, President and Chief Executive Officer, AEGLocation: Gold Ballroom, Salons 2&3, Floor 1, Conference Tower

Brian BucciarelliNona SivleyChris Bigelow


ALSD PANELISTS & PRESENTERSSezin Aksoy, Director of Analytics, Cleveland CavaliersSezin Aksoy is the Director of Analytics for the Cleve-land Cavaliers, a title she has held for over two years. Sezin transitioned to sports from the airline industry where she held the following positions: Account Sales Manager, Internet Pricing Analyst and Market Analyst, Revenue Management for American Airlines. Using yield management and pricing criteria, she has helped the Cavaliers develop a cutting-edge method of dynamic pricing and database management. Sezin will graduate from Northwestern University’s Kellogg School of Management and also holds a degree from Duke University in Economics, Math-ematics and Italian.

Jennifer Ark, ALSD President, Director of Premium Sales and Guest Services, Green Bay PackersJennifer Ark is currently the President of the ALSD and Director of Premium Sales and Guest Services at the Green Bay Packers. She oversees all premium seating operations for the team, including suites and club seats, as well as the club’s guest relations and special events programs and serves as liaison with Levy Restaurants, Lambeau Field’s food and beverage partner. Jennifer also chairs some of the team’s event committees, such as Packers Fan Fest. She joined the club in 1999 after working for six years in premium seating for two NBA franchises, the Cleveland Cavaliers (Premium Seating Coordinator, 1993-95) and the Portland Trail Blazers (Premium Seating Manager, 1995-99). Jennifer, a Madison, WI native, received her Bachelor’s degree in Commu-nications from the University of Wisconsin in 1991 and subsequently earned her Masters of Education in Sports Administration from Bowling Green State University in 1993. She is married to Patrick, and the couple has two children: Will and Elyse. Away from work she enjoys running and volunteering at her children’s schools.

John Avenson, Vice President IT, Minnesota TwinsJohn Avenson, who begins his 18th year with the Twins in 2011, was named Vice President of Technol-ogy on December 22, 2006. Previously, Avenson served as Director of Baseball IS/Network. John over-sees and manages the purpose of technology for all disciplines of the organization. Avenson wrote the application the team uses for Scouting and Player Development. He also wrote the fan-based ‘Twingo’ application that has been adopted by many other Major and Minor League teams.

Nic Barlage, Director, Suite Sales, Premium Seating and Business Development, Cleveland Cavaliers Nic Barlage is now the Director of Suite Sales, Pre-mium Seating and Business Development for the Cavaliers and Quicken Loans Arena. Barlage came on board with the Cavaliers in 2009 as Manager of Pre-mium Sales. This is his fifth season in the NBA. Previ-ously Nic was Senior Account Executive, Premium Sales for the Charlotte Bobcats. He was also Account Executive, Season Ticket Sales for the Minnesota Tim-berwolves and Lynx. He started his career with the Phoenix Suns as a Sales Consultant. Nic is a graduate of St. John’s University.

Ray Bednar, Corporate Sponsorship ExpertRay Bednar is considered the guru of the corporate sponsorship side, one of the world’s true experts in evaluating sponsorships. As Senior Vice Presi-dent and Global Sponsorships Executive at Bank of America, Bednar specialized in understanding exactly what corporations received from their return on sponsorship investment. Bednar created a meth-odology outlined in his book, Sponsorship’s Holy Grail, which allows corporations, i.e., the buyers, to evaluate sponsorship in light of their specific busi-ness goals. At Bank of America, Bednar managed sponsorships with MLB, NASCAR, NFL, US Olympic Team, the Chicago Marathon and others. Before his work at BOA, Bednar was CEO for PRISM North and South America, a global agency focused on sponsor-ship and event strategy and activation. During his time at PRISM, Bednar developed comprehensive marketing strategies for clients such as DuPont, Xerox, HSBC and Samsung to name a few. Prior to his involvement in PRISM, Bednar served as General Manager and President with General Electric, where he gained extensive experience in the marketing ap-plication of Six Sigma. Bednar is a graduate of West Point United States Military Academy and Harvard Business School.

Chris Bigelow, President, Bigelow CompaniesChris Bigelow is President of the Bigelow Companies, Inc., which consultants to sports, entertainment and convention center facilities, providing design services for new and renovated foodservice facili-ties, operational audits of existing foodservice and merchandise operations, and RFP and contracting assistance for those facilities that contract their concession and catering services. Chris Bigelow has been in the foodservice business for over 39 years, with a concentration in the public assembly market for the past 33 years. He received a BA in Business Administration with a Hotel and Restaurant Admin-istration major from the University of Nevada, Las Vegas. Chris is Chairman of the Board of the National Association of Concessionaires and a well-known author and speaker for the recreational foodservice industry. His writings are included in text books used by Sports Management majors at Universities throughout the United States. Chris was named one of the Top Twenty Most Influential People in Sports Facility Design, Architecture and Development by Street & Smith’s Sports Business Journal.

Janie Boles, Director of Donor Services and Annual Giving, Tigers Unlimited, Auburn University Athletics DepartmentJanie manages the Executive Suites at Jordan-Hare Stadium. She oversees the premium seating and donor hospitality areas for football and coordinates the ticket priority renewals for football and baseball. She also oversees various hospitality events for Ti-gers Unlimited members and donor services. Janie has served in Tigers Unlimited since 2000. Previously she served as an Executive Services Coordinator at the Georgia Dome in Atlanta, managing 93 Execu-tive Suites and the North Club Level from 1999-2000. Janie worked closely with Fabulous Fox Theatre and Chastain Amphitheater, planning and hosting spe-cial outings for Georgia Dome Executive Members. In 1999, she worked part-time on the Turner Field

Suite Level. Janie is a native of Marietta, GA. She is married to John and the couple has two sons, John and James and one daughter, Annabella. Janie is a former member of the Tiger Paws Dance Team that performed at the Opening Ceremonies of the 1996 Summer Olympics.

Brian Bucciarelli, Director of Corporate Partnerships/Premium Seating, Giant Center/Hershey BearsBrian Bucciarelli is currently the Director of Corporate Partnerships/Premium Seating for Hershey Enter-tainment & Resorts. He has been a Board of Directors member for the ALSD since 2008 and in this role, he leads the Minor League meetings. He has presented on panels ranging from the Economy and the Pre-mium Seating Industry to Best Practices in Suite and Corporate Sales. Brian holds a BS in Marketing from Penn State University.

Natalie Burbank, VIP Services Coordinator, Utah Jazz/Salt Lake BeesNatalie Burbank is in her fourth season with the Utah Jazz and Utah’s minor league baseball team the Salt Lake Bees as the VIP Services and Premium Seating Manager. Daily, she oversees operations for premium seat programs, including suites and clubs, and manages over 40 part-time employees at the EnergySolutions Arena. Natalie received a Bachelor of Science degree from the University of Utah. While not at work, you can usually find her snowboarding or boating, enjoying the majestic scenery Utah has to offer. Natalie resides in Salt Lake City.

Brian Byrnes, Senior Vice President, Sales and Marketing, Oklahoma City Thunder Brian Byrnes joined the Thunder organization as vice president of sales and marketing in April 2005 and was promoted to his current position in June 2006. Byrnes’ responsibilities include oversight of ticket sales, retention and operations; premium sales and hospitality; marketing and communications strategies such as brand management, advertising, promotions, graphic design, digital media, e-com-merce and event presentation. His inaugural sales campaign resulted in over 13,000 season tickets sold and catapulted the organization into the top tier in attendance across the NBA. Previously, Byrnes served as executive vice president of business operations for the NHL’s Phoenix Coyotes. Prior to joining the Coyotes, Byrnes built nearly 10 years of experience with the Dallas Stars and Texas Rangers. A graduate of St. Mary’s University in San Antonio, Byrnes and his wife Ashley reside in Edmond, OK.

Tod Caflisch, Vice President IT, New Orleans HornetsAfter working in Dallas for IBM and EDS, Caflisch joined the San Antonio Spurs as the organization’s first Computer Resource Manager, where he was responsible for a handful of computers and gen-erating graphics and animations displayed on the JumboTRON during Spurs games. 16 years and four NBA Championships later he holds the Director of Information Technology position. He was responsible for the day-to-day IT operations of the Spurs, Ram-page (AHL), Silver Stars (WNBA) and the AT&T Center arena. He was also responsible for the planning and

INDUSTRY CASE STUDY: ALSD MEMBER SUCCESS

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In fact, one brand and retailer recently collaborated on full-coverage floor advertising and enjoyed a 31% increase in sales over the same period the previous year.

So what does floor advertising in a store have to do with suites and stadiums? Everything. Whether the space is a store, a restaurant, a stadium or a suite, the principle is the same – create strong connections with shoppers to the brand and lead them down a path to the ultimate destination – the point of purchase.

In this case, the brand was Carhartt, a premium work wear clothing manufacturer. The retailer was Klem’s, a single location department store in Spencer, MA. The floor advertising product was FLEXcon’s FLEXmark® floor art™, engineered for full-coverage floor advertising.

“The use of a branded zone and floor advertising proved to be an unusually effective promotional tool, and it went a long way to reinforce Carhartt’s desired brand image. “

Carhartt and Klem’s collaborated to create huge floor-based murals depicting workers in Carhartt clothing. The graphics covered 900 sq.ft. of floor space, starting at the store entrance and continuing down the aisle by the Carhartt displays. The transformation created a bold visual attraction that could not be ignored, and the subliminal message of how great shoppers would look (and work) in the Carhartt gear was highly effective, generating impressive sales lift. Tim Waldschmitt, a Northeast Carhartt Sales Associate, says that “the use of a branded zone and floor advertising proved to be an

and shelf advertising, the visual impact is even more dramatic, immersing the visitor in the brand to establish strong and lasting connections that influence purchase decisions — where the concession stand becomes the “Bud Zone” or the stadium shop takes on a “Home Team Advantage” theme, for example.

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unusually effective promotional tool, and it went a long way to reinforce Carhartt’s desired brand image.”

The effort was so successful, in fact, that the retailer repeated the tactic the following year with Scotts Miracle-Gro for its gardening products, with similar results. In this case, however, the graphics were not adjacent to the product displays. Rather, they served as people-movers, raising awareness of the brand and driving customers to the Scotts displays at the back of the store while their kids stomped on bugs in the artwork along the way. For the complete story, visit www.myflexcon.com/scotts.

This same concept can be applied to arenas and stadium suites. The message can be subtle where your brand message is merely suggested with strong visuals. It can also be literal, where graphics serve as way-finders to drive traffic to a specific purchase point.

Furthermore, when floor advertising is combined with wall, window, counter

– A D V E R T O R I A L –


ALSD PANELISTS & PRESENTERSimplementation of the voice and data infrastructure of the AT&T Center arena and Spurs practice facility. Today he is Vice President of Information Technology for the New Orleans Hornets and was recently cho-sen to lead the organization’s IT efforts, re-establish-ing technology standards and operations following the franchise’s return to New Orleans after relocating to Oklahoma City due to Hurricane Katrina

Sean Callanan, Founder, SportsGeekSports Geek understands the sports digital land-scape. Connecting sports, fans and sponsors using technology is their mission. Sports Geek is Australia’s leading sports digital consultancy with clients in the major sports of AFL, NRL and Cricket. You can find more info at SportsGeek.com.au, and look out for the launch of Sports Geek’s sports fan engagement product built for sports teams SportsDP at SportsDP.com.

Kelly Cheeseman, Vice President, Ticket Sales and Service, Los Angeles KingsKelly Cheeseman, in his 11th year with the Kings and AEG, currently serves as the Kings’ Vice President, Ticket Sales and Service, a position he has held since July of 2008. In his position, Cheeseman directs all Ticket Sales, Customer Retention and Service, plus all Database Management, Marketing and CRM initia-tives in addition to Ticket operations. He is a current member of the NHL Ticket Advisory Board and he is a Board Member for the Kings Care Foundation. During the 2009-10 campaign, Cheeseman helped lead the Kings ticket sales department to achieve the following results – number one in increased paid attendance in the NHL (a 20% increase in ticket revenue) as well as top five in new FSE’s (the highest in STAPLES Center history) and Group Sales Tickets sold. Kelly and his wife Andrea reside in Torrance, CA with their bulldog Chione. His interests include participating in various athletic and outdoor activi-ties with family and friends, and participating in such sports as golf, running, ice hockey and biking.

Beth Conroy, Director, Integrated Marketing, National Hockey League As a Director of Integrated Marketing for the NHL, Beth oversees the management and fulfillment activation of League partners – BlackBerry, Discover Card, Enterprise Rent-A-Car and TicketMaster. She also supports Jeff Morander in Ticketing Strategy by providing information and best practices to all Mem-ber Clubs in the areas of ticket sales and premium seating. Prior to her role in Integrated Marketing, Beth was a member of the Club Consulting and Services department at the League. Beth has had a role in sports marketing since graduating from col-lege. She was the Director of Corporate Partnership Servicing for Major League Soccer (2000-2005) and Senior Marketing Manager for the New York Jets (1993-2000). Beth received her MBA and her Bache-lor of Science in Marketing from St. John’s University. She is an active Board Member of SJU Alumni As-sociation and a member of WISE (Women in Sports and Events).

Ron Contorno, President, Full House Entertainment Database MarketingRon Contorno is the President of Full House Enter-tainment Database Marketing. Full House provides targeted sales leads for direct marketing campaigns (direct mail, telemarketing, email). Over 600 sports teams, arenas/stadiums and entertainment organiza-tions have used Full House data to find new business and residential customers. Ron started the company in 1998 after spending several years with Dun & Bradstreet and infoUSA. Full House’s mission has always been to help sports and entertainment or-ganizations put more butts in their seats. Full House provides sales leads for premium seating, season ticket and group sales campaigns. The company also joined ALSD, Ohio University and Turnkey Sports & Entertainment in a groundbreaking study that uncovered the types of companies that lease luxury suites. The information was released at the ALSD conference in 2007 and has since been updated in a 2010 study published in ALSD’s SEAT Magazine.

Brian Crow, Associate Professor, Slippery Rock University; President/CEO, GameDay ConsultingDr. Brian Crow is currently in his 10th year as Associ-ate Professor of Sport Management in the Depart-ment of Sport Management at Slippery Rock Univer-sity, where he teaches Sport Marketing, Budgeting and Global Sport Management. He held previous faculty appointments at Hampton University and the University of Southern Mississippi. Crow earned a Doctor of Education degree in Higher Education Administration (1994) and a Master of Business Administration degree (1991) from West Virginia University, as well as a Bachelor of Science degree in Marketing from West Liberty State College (1988). As a consultant, Crow founded GameDay Consulting, LLC, in 2004 and has developed guest service train-ing workshops for thousands of front-line employees and conducted mystery shops for the Buffalo Bills, Pittsburgh Steelers, Baltimore Ravens, Houston Texans, West Virginia University, University of Pitts-burgh, University of Kentucky, University of Oregon and Bowling Green State University in recent years. Crow is a co-author of two textbooks: Foundations of Sport Management and Profiles of Sport Industry Professionals: the People Who Make the Games Hap-pen.

James Darrow, Senior Director of Technical Services, Ilitch Holdings, Inc/Detroit Red Wings Jim Darrow is the Director of Technical Services for Ilitch Holdings, Inc. and oversees the technical infra-structure. These include Little Caesars Pizza, Blueline Foodservice Distribution, Detroit Tigers, Detroit Red Wings, Olympia Entertainment, along with several other business units. He has over 30 years of experi-ence in systems going back to the IBM System/32. In his 25 years with the Ilitch family-owned companies, he has been involved with the installation of wide area networks, the deployment of systems in 17 dis-tribution centers, network design and infrastructure installations at the Fox Theatre Building, Comerica Park and Joe Louis Arena, and consolidation of mul-tiple IBM Midrange systems to a single system with multiple VMs.

Chris Dill, Chief Information Officer, Portland Trail BlazersChris Dill is in his 21st year with the Trail Blazers. Dill worked for five years with Tektronix before coming to the organization in 1989 as computer support specialist/telecommunications manager. Dill has served as the lead for the information technology team for the past nine years and is currently the Vice President and Chief Information Officer. Dill strives to be a forward-looking technologist and business person and has made a reputation for himself as a true leader in streamlining operations while with the Trail Blazers organization. Dill was recently given the Oregon IT Executive of the Year Award for private companies at the 2009 InnoTech CIO Summit.

Mark DiMaurizio, Vice President, Technology Solutions, Comcast-Spectacor As Vice President of Technology Solutions for Com-cast-Spectacor, Mark oversees sales and marketing technologies for its Philadelphia sports properties (Philadelphia Flyers, Philadelphia 76ers) and all events at the Wells Fargo Center. Mark also oversees the CRM, database marketing and customer insight functions. Mark joined Comcast-Spectacor from GE Commercial Finance and prior to that, he was with the NBA as the League’s Director of CRM Systems and Team Technology for six seasons. Mark earned a degree from Brock University in 1993 and an MBA from the University of Connecticut in 1995.

Richard Dobransky, Vice President of Food and Beverage, Delaware North Companies Richard Dobransky, a 26-year veteran of the food service and catering industry, is vice president of food and beverage for Delaware North Companies Sportservice. Dobransky has overseen the company’s efforts to further develop its culinary operations and broaden its menus to introduce healthier food, con-temporary twists, regional specialties and organic options. Dobransky is co-chairman of Delaware North’s corporate Culinary & Hospitality Council, which advances the company’s culinary and hospi-tality objectives across all of its divisions. Dobransky began his food service career in the hotel sector in various positions in Michigan and Illinois. He then worked for 13 years with Chicago-based Levy Res-taurants, where his last position was senior vice pres-ident. Dobransky joined Delaware North Companies in 2005, first with Sportservice as vice president of restaurant and catering services. Then, drawing on his hotel sector experience, he served as vice presi-dent of lodging for Delaware North Companies Parks & Resorts, focusing on new business development, before returning to Sportservice as vice president of food and beverage.

Bill Dorsey, Chairman, ALSD Bill is currently the Chairman of the ALSD, an associa-tion he founded 21 years ago. The ALSD, which now numbers nearly 1,000 member facilities and affili-ates, is a clearinghouse of information for the $10 billion premium seat industry. The ALSD tracks suite usage, amenities, occupancy rates, lease deals, new and renovated venue design and construction and almost any other area that may affect the premium seat marketplace. In the past 20 years, Bill has been instrumental in starting up numerous businesses in

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ALSD PANELISTS & PRESENTERSthe sports marketplace. His background has roots in publishing and sports, having been a sports writer for a major daily as well as an editor and publisher of several national start-up magazines in the trade and consumer markets. Prior to 1990, Bill was the editor and publisher of Skybox magazine, a sports business publication which was distributed in luxury suites across the world. Bill holds a BA in English from the University of Cincinnati, where he graduated with honors in 1974. He is married with three children and three grandchildren.

Darryl Dunn, General Manager, Rose Bowl Stadium Darryl R. Dunn was appointed General Manager for the Rose Bowl Stadium in Pasadena, CA on July 1, 1999. Mr. Dunn is responsible for managing all as-pects of the facility, including contract negotiations with prospective events, ongoing relationships with existing tenants, Tournament of Roses and UCLA, and all financial, marketing and operational needs for the stadium. Mr. Dunn is extensively involved in long range planning for the facility. Currently, the Rose Bowl Operating Company is in the midst of a strategic plan, in order to develop a master plan for the future of the historic venue. Mr. Dunn also serves as the primary representative of the City of Pasadena to American Golf Corporation related to the opera-tion and long-term planning for Brookside Golf Course, a 36-hole public golf course in Pasadena. Prior to coming to the Rose Bowl, Mr. Dunn worked for the Los Angeles Lakers, Los Angeles Raiders, Los Angeles Clippers and World Cup 1994 Organiz-ing Committee. A native of Connecticut, Mr. Dunn resides in Santa Clarita and is married and has two children.

Trent Dutry, Senior Event Manager for Suite Services, US Airways CenterTrent is entering his 16th year with the Phoenix Suns and US airways Center. He is the Senior Event Manager for Suite Services. Trent has had the oppor-tunity to work with many different sports and events including basketball, hockey, arena football, WNBA and concerts. He received his Bachelor’s degree in Business and Accounting from DeVry University. He has enjoyed coaching basketball for the last 17 years. Trent is originally from Idaho and currently resides in Peoria with his wife Sherri and their three children, son’s Riley and Dallin and daughter Samantha.

Paige Farragut, Vice President, Suite & Group Sales, Texas Rangers Baseball ClubPaige Farragut joined the Texas Rangers front office team in July of 1999 and was named to her current position in November of 2007. She is responsible for the Rangers long-term suite sales, nightly suite rental sales and group ticket sales at The Ballpark. Paige spent five seasons selling season and group tickets for the Dallas Stars before moving into man-agement with the Texas Rangers. While working for the Dallas Stars, she was instrumental in moving all current season ticket holders from Reunion Arena to the American Airlines Center. Paige graduated with a degree in Communications from Texas State Univer-sity in 1995. She and her husband Brian, along with their sons Jackson and Preston, reside in Irving.

Chris Faulkner, Manager of Club Seat Sales and Service, Denver Broncos Chris Faulkner is currently Manager of Club Seat Sales and Service at Denver Broncos Football Club. He previously held the position Premium Seating Ex-ecutive with the Broncos. Before joining the Broncos, Chris was Director of Ticket Sales at Colorado Crush, Director of Ticket Sales at Texas Rangers Baseball Club, Group Sales Manager at Texas Rangers Baseball Club, Senior Account Executive at Texas Rangers Baseball Club and Customer Service Representative at Colorado Rockies Baseball Club. He is a graduate of Baylor University’s Hankamer School of Business.

Todd Fleming, Vice President-New Business Development, Legends Hospitality ManagementTodd joined Legends Hospitality Management and Legends Premium Sales in June of 2010. In the role of Vice President, Fleming is responsible for expanding LPS’ client list and maximizing revenue capabilities for LPS’ current partners. Prior to join-ing Legends, Fleming served as the Vice President of Sales and Service for the Charlotte Bobcats and Time Warner Cable Arena. During his tenure in Char-lotte, the organization developed strategic sales tactics that enabled the Bobcats to achieve franchise benchmarks in new full season tickets sold and re-tention levels that had not been achieved since the inception of the team in 2005. Prior to joining the Charlotte Bobcats, Fleming held the position of Sales Manager for the Dallas Cowboys and Cowboys Stadi-um. He was a key member of the management team that generated industry records in PSLs. Prior to join-ing the Cowboys, Fleming served as the Director of Ticket Sales for the New Jersey Nets of the National Basketball Association. He is a 2000 graduate of The University of Mount Union in Alliance, Ohio, where he was a three-year letter winner on Mount Union’s basketball team.

Jared Frank, Editor of SEAT Magazine, ALSDJared enters his fourth year with the Association of Luxury Suite Directors, continuing to edit and build the news flows for the association and premium seat and sports venue industries. From the ALSD satellite office in Dallas, TX, Jared is the chief content provider for SEAT Magazine, ALSD.com and ALSD social media outlets. Through his editorial leadership, extensive network of sportsbiz professionals and creative vi-sion, SEAT has grown from a 48-page saddle-stitched newsletter to a 92-page and growing perfect-bound quarterly trade publication. He is also charged with creating ways to enhance ALSD member benefits by dovetailing new digital, social media and traditional media outlets, educating and connecting the current ALSD mindshare to its next level and developing media and marketing strategies to grow new busi-ness development. He holds a Bachelor of Civil Engi-neering degree from the University of Dayton and a Master of Sport Administration degree from Xavier University.

Jerry Freed, Regional Vice President East, Delaware North CompaniesJerry Freed is regional vice president for Delaware North Companies Sportservice, overseeing the op-eration and management of a vast book of business encompassing food, beverage and retail services in

major stadiums and arenas such as Red Bull Arena in Harrison, NJ, Dunkin’ Donuts Center in Providence, New Meadowlands Stadium in East Rutherford, NJ and Boston’s TD Garden, one of the busiest sports venues in the world. Also in Freed’s area of responsi-bility are American Park n’ Swap flea markets in vari-ous cities, including Memphis, Phoenix and Glendale, as well as the Comcast Center, a world class concert venue located in Mansfield, MA. Freed previously served as general manager for the Boston venue, home of the Boston Bruins and Boston Celtics, help-ing establish it as one of the premier arenas in sports for club and suite dining. He has a Bachelor’s degree in Management from Georgia State University.

Todd Goldstein, President, AEG Global PartnershipsTodd Goldstein is the President of AEG Global Part-nerships. Goldstein heads the Global Partnerships business group, guiding AEG’s continued develop-ment in the area of sponsorship and naming rights sales, servicing of the partnerships, premium sales existing with AEG facilities and events. AEG Global Partnerships division is responsible for over $350 million of gross sponsorship revenue and premium sales with an expected growth rate in the next sever-al years. Since joining AEG in 2001, Goldstein has ini-tiated many of the company’s most comprehensive sponsorship and naming rights agreements and has been instrumental in overseeing the development of sales strategies for new venues and entertainment endeavors. Goldstein has secured naming rights to two core AEG Live music assets – First Bank Center in Colorado and Nokia Theatre Times Square. On the international front, Global Partnerships has secured new naming rights relationships for properties such as the Ericcson Globe in Stockholm, Sweden and Mercedes-Benz Arena in Shanghai. Previously at Ascent Sports & Ascent Arena Company in Denver, Todd was Vice President of Marketing and Director of Sales. In 2011, Goldstein was honored at Sports Busi-ness Journal’s Forty Under 40 event. Todd attended the University of Colorado at Boulder for his Bachelor of Arts in Communications and received his MBA at the University of Colorado at Denver in 2009. He cur-rently lives in Denver, CO with his wife, Kim, and their sons Max and Ben and daughter Eli.

Jason Gonella, Vice President of Sales, Legends Premium SalesJason Gonella serves for as the Vice President of Sales of Legends Premium Sales, currently heading up the Rose Bowl Stadium renovations. Gonella oversees all sales initiatives for the premium seat-ing products that are being added to the Rose Bowl Stadium on behalf of Legends Premium Sales. Go-nella has over 15 years experience as a sales leader within the sports industry most recently as the VP of Premium Seating Sales at AEG in Los Angeles. Prior to his time with AEG, Gonella has managed the pre-mium sales efforts for the Prudential Center project (2006-2007), the NY Jets (2005-2006), Philadelphia Eagles and the NJ Nets.

Bill Guertin, CEO, The 800-Pound Gorilla Bill Guertin is a 30-year sales veteran, entrepreneur, author, speaker, and CEO (Chief Enthusiasm Officer) of The 800-Pound Gorilla, one of the nation’s preemi-

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ALSD PANELISTS & PRESENTERSnent sales training and consulting firms specializing in improving the results of professional sports teams’ sales departments coast to coast. His list of clients includes teams from every major sports league in North America, and his three published books in-clude The 800-Pound Gorilla of Sales: How to Domi-nate Your Market. Download a free chapter at www.The800PoundGorilla.com.

Al Guido, Vice President of Sales, Legends Premium Sales, San Francisco 49ers Al Guido joined the 49ers New Stadium Project in March 2010. In this role, Guido is responsible for all luxury suite and ticket sales at the 49ers new billion dollar stadium. Guido will oversee a team of fifty representatives, dedicated to selling and servicing the greatest fan base in the NFL. In addition to his role with the 49ers, Guido also serves as Vice Presi-dent for Legends Premium Sales. Guido aides the company in its pursuit to provide teams/universities with sales, CRM and training support. Prior to joining Legends, Guido served as Sales Manager on the Dal-las Cowboys New Stadium Project. In that role, Guido managed the sales staff that was responsible for sell-ing all the premium seats in Cowboys Stadium. Gui-do’s staff broke industry records for PSL sales totaling over 500 million dollars. Prior to joining the Cowboys organization, Guido served as the Sr. Director of Ticket Sales for the Phoenix Coyotes. Before arriving in Phoenix, Guido was the Director of Business De-velopment with the Lakewood Blueclaws, the minor league affiliate of the Philadelphia Phillies. Guido began his career in the sports and entertainment industry with Comcast-Spectacor. Guido received his Bachelor of Business Administration from the College of New Jersey. His collegiate career included being a three-year letter winner for the College of New Jersey’s football team as a wide receiver.

Amanda Gurney, Premium Services Representative, Pittsburgh Penguins Amanda Gurney has worked for the Pittsburgh Pen-guins for two years in her current role as Manager of Premium Sales and Service. She came to Pittsburgh from Southern California where she held the title of Premium Services Representative for the Los Angeles Angels of Anaheim. Prior to this, Amanda worked in Business Development at the Georgia Dome while completing her Master’s Degree at Georgia State University in 2007. She received her Bachelor’s de-gree in Sport Psychology from Indiana University, Bloomington in 2005.

Greg Hanrahan, Senior Director of Premium Seating, United CenterGreg C. Hanrahan is Senior Director of Premium Seating at the United Center, home of the Chicago Bulls and Chicago Blackhawks. Greg has 25 years of sales, marketing, customer service, operations and administration experience in the professional sports field. Along with other front office personnel, he was awarded six World Champion rings. Currently, Greg serves the Bulls and United Center executive technology, marketing and owners committees. He has served on the Board of Directors of the Associa-tion of Luxury Suite Directors for over 13 years and attended all the past ALSD conferences except the first conference in Minnesota. In May of 2007, Greg

was elected Alderman in City of Lake Forest, IL where he resides with his wife Caryn and three boys Casey, Connor and Kyle.

Shane Harmon, General Manager, Marketing and Communications, New Zealand 2011 World Rugby Cup Shane Harmon is a Sports Marketing and Major Event specialist with ten years experience in fan development and fan activation in Australia and New Zealand. Shane is a veteran of two Rugby World Cups, RWC 2003 in Australia where he was Head of Marketing, spearheading a $200M ticket sales cam-paign and currently RWC 2011 where he works as General Manager, Marketing and Communications for Rugby New Zealand 2011, the Local Organising Committee for next year’s tournament. Shane has also worked as General Manager Marketing for Aus-tralian Rugby Union, and as Membership and Direct Marketing Manager for the Sydney Swans Football Club, in Australia’s AFL (Aussie Rules).

Robb Heineman, CEO, Sporting Club, parent organization of Sporting Kansas CityRobb Heineman serves as the CEO of Sporting Club, the parent organization of Sporting Kansas City, and is responsible for the day-to-day operations of the company and is a part of the ownership group. He sits on the Board of Governors of Major League Soc-cer and Soccer United Marketing, LLC. Heineman is also an owner/operator of the Sioux Falls Skyforce of the NBA Development League. Heineman has been the driving force behind transformation of Sporting Kansas City, including the recent rebrand from the Kansas City Wizards, since taking over the organiza-tion in 2006, beginning with the opening of a $5 million training facility for the team at Swope Park in 2007. Heineman was instrumental in securing an agreement with the Kansas City, KS Board of Com-missioners for a new, $200 million stadium to open near Village West in June 2011. The development is expected to create over 8,000 new jobs in Wyan-dotte County and is estimated to have an economic impact of over $500 million annually. Sporting Kan-sas City will have opened its brand new, state-of-the-art LIVESTRONG Sporting Park on June 9, 2011.

Michael A. Holleman, Director of Sports Facilities, HeeryMike Holleman is recognized nationally for his sig-nificant experience in architectural design, special-izing in sports facilities. This experience includes design for professional and collegiate facilities, in-cluding stadiums and multi-purpose arenas. Having led Heery’s sports facilities group for over 20 years, his involvement on each sports project touches all phases of design and delivery. His proven leader-ship and ability to coordinate complex projects has made him a recognizable industry leader. Mr. Holleman has worked on numerous projects that include luxury seating options, including suites, clubs and loges. As sports facility design has evolved, so to have the needs and trends for enhanced fan experiences. His experience from projects around the country is a culmination of understanding these needs and trends of both the clients and the event patrons. Mr. Holleman is continually published by notable sports journals and is a sought after speaker

by many organizations that focus on the business of sports. Receiving his degree in 1972 from Kent State University, Mr. Holleman is a registered architect and is NCARB certified.

Leonardo G. Inghilleri, Executive Vice President and Managing Partner, West Paces Consulting Leonardo is the Managing Partner of West Paces Consulting, and a recognized expert and author in the service and hospitality industry. Leonardo also served as Senior Vice President of Human Resources for The Ritz-Carlton Hotel Company and Executive Vice President for BVLGARI Hotels & Resorts – a joint venture between The Ritz-Carlton and the famous Italian jeweler BVLGARI. Among his accomplish-ments, Leonardo was one of the key architects of an unprecedented Ritz-Carlton’s second winning of the Malcolm Baldrige National Quality Award. Other highlights of his leadership include the creation of The Ritz-Carlton Learning Institute and The Ritz-Carlton Leadership Center. Prior to The Ritz-Carlton, Leonardo worked for The Walt Disney Company as part of the executive opening team of Euro Disney Resort in Paris and has held several management positions within the travel and hospitality industry in Europe and the United States. His latest book, Excep-tional Service Exceptional Profit, was published in April 2010 and is an international best seller.

Michele Kajiwara, Vice President, Premium Seating Sales, AEG/STAPLES Center Michele Kajiwara was recently named Vice President, Premium Seating Sales for AEG/STAPLES Center. In this role, she oversees suite and club seat sales and management of premium staffers. Prior to becoming VP, Michele served as Senior Director, Premium Sales for eight years. She served as Catering Sales Manager for Chelsea Piers for four years. She got her start as an assistant with New Regency Productions. Michele is a graduate of the University of Southern California.

Evan Karasick, Principal and Founder, Channel 1 Media Solutions, Inc. Evan Karasick is the principal and founder of Chan-nel 1 Media Solutions, Inc. Established in 1998, Channel 1 specializes in the creation of customized interactive sales tools for over 100 sports franchises and venues within the NHL, NFL, NBA, MLS, MLB and NCAA. Channel 1’s products promote everything from premium seating and new stadiums, to spon-sorship opportunities and seat relocation programs. These dynamic tools bring the entertainment experi-ence to the consumer and help clients achieve out-standing returns on their investment. Karasick holds a B. Comm from the University of British Columbia, certification in Industrial and Graphic Design from the Emily Carr Institute of Art and Design and an As-sociate Degree in piano performance from the Royal Conservatory of Music. He currently lives in Toronto with his wife Stephanie and two daughters.

Greg Karl, President & Chief Operating Officer, Epicurean Culinary GroupGreg Karl is the President/COO of Epicurean Culi-nary Group in Denver, CO. Epicurean is an on- and off-premise catering company with sports-related contracts such as Premium Concessionaire at Invesco Field at Mile High, the Winter X Games in Aspen and

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ALSD PANELISTS & PRESENTERSover 15 professional golf tournaments. Epicurean has won multiple business and catering awards including the 2010 National Best Caterer and Green Business of the Year. A Director of The International Caterers Association, Greg is also a member of Young Presidents Organization (YPO) and sits on several Charitable Boards. Greg, his wife and two daughters live near Boulder, CO.

Nick Kavalauskas, Vice President of Operations, Professional Sports CateringNick started his career moving up the chain to Gen-eral Manager at Buffalo Wild Wings, opening a new franchise in 2001 in Detroit. In 2003, he joined Pro-fessional Sports Marketing focusing on foodservice in the minor league baseball industry. PSM identified the need for a food service provider that understood the minor league industry. Professional Sports Cater-ing was born. By 2008, he was promoted to Midwest Regional Manager of PSC, expanding his portfolio to seven teams. He was promoted to his current posi-tion in 2010 and has since added five teams to his roster and added Mandalay Baseball Properties as a partner. Nick lives in Chicago with his wife, Sarah, their daughter and their Basset Hounds.

Nathan C. Kievman, Founder and CEO, DemingHill, Corporate Social Media Consulting & MarketingNathan Kievman is Founder & CEO of DemingHill, a leading social media consulting firm. His experi-enced team has consulted with Fortune 500 com-panies, INC 500 companies, well known business leaders, many small to mid-sized businesses, and acclaimed speakers, authors and trainers. DemingHill has earned over $30 million for clients, trained over 30,000 people on LinkedIn, attracted over 39 million views and nearly 400,000 subscribers on YouTube, amassed over 1,000,000 Facebook followers col-lectively and 1,000,000 annual website visits from Facebook, and managed the launch of the most suc-cessful online community (per Ad Age), with over 1.5 million monthly visits for a Fortune 100 company. Mr. Kievman is considered one of the leading authori-ties on LinkedIn, owning the #1 LinkedIn Strategies group. He is the author of three books on the topic, including the upcoming national release, An Execu-tives Guide to LinkedIn.

Rich Krezwick, President, Devils Arena EntertainmentAs President of Devils Arena Entertainment, Rich Krezwick is responsible for all operational aspects of the two-year-old home of the New Jersey Devils and charged with overseeing the overall programming and management of the arena. Krezwick joins the Devils after ten years with the FleetCenter and Bos-ton Bruins (1996-2005) as President. Most recently Krezwick completed a three-year stint with AEG as VP of Regional Operations. He also spent five years managing a group of radio stations in New England. While at the FleetCenter in Boston, Krezwick was responsible for all aspects of arena operations. The FleetCenter replaced the historic Boston Garden, and Krezwick is credited with launching the new arena, which is now consistently ranked as one of the top facilities in the country. A graduate of Drexel University, Krezwick grew up in Philadelphia and

started his career in sports and entertainment with the Philadelphia Flyers and Spectrum. The organi-zation grew into Spectacor Management, Inc. and eventually became SMG. Krezwick served in vari-ous management roles for over nine years with the company. While in Boston, Krezwick founded the Table of Friends, an annual Thanksgiving dinner for more than 500 of Boston’s homeless. He has received several community awards and currently sits on the board of several businesses, including the Massachu-setts Sports Partnership, the MA Film Office and the Boston Sports Museum, among others.

Marlene LaGrone, Manager – Events, Global Events, AT&T Services, Inc.Marlene LaGrone, Manager-Events in the Global Markets Organization at AT&T, manages tickets for professional and collegiate sports and concerts at major sporting venues in the Southwest, West Coast and East Coast. Among other items, her role includes managing the relationship with the venue (account manager), contract review/negotiations and caring for establishment of escrow accounts and standard catering menus at the properties where AT&T has VIP Suites. Marlene is team lead for the college bowl games, responsible for managing and tracking ticket inventory and coordinating the allocation and distri-bution of tickets for use in customer hospitality.

Tim Leiweke, President and Chief Executive Officer, AEGTim Leiweke serves as President and CEO of AEG, a collection of companies owned or operated by the organization considered one of the world’s leading presenters of sports and entertainment program-ming. Now in his 15th year with AEG, and recently selected by the L.A. Times as one of the 100 most influential people in southern California and by the Sports Business Journal as Sports Executive of the Year, Leiweke has acquired or merged more than 50 divisions and companies whose alliances create a global live entertainment organization capable of developing, producing, promoting, marketing and managing sports and entertainment programming in both facilities owned and operated by AEG as well as other venues. AEG includes divisions such as AEG Live, devoted to all aspects of creating, producing and promoting live entertainment and AEG Facilities, developers and operators of more than 100 of the world’s preeminent venues. As President of STAPLES Center, Leiweke was responsible for the overall de-velopment of the downtown showplace for major events and performances. Built under his direction in a record 18 months, STAPLES Center is home to four professional sports franchises, the Los Angeles Lak-ers, Los Angeles Kings, Los Angeles Clippers and Los Angeles Sparks, and the most prestigious concerts and shows. Leiweke played a major role in bringing events to Los Angeles and STAPLES Center such as the 2002 NHL All-Star Game, the 2004 and 2011 NBA All-Star Games, and eleven of the last twelve Annual Grammy Awards shows. Created by Leiweke, AEG Facilities owns, operates or consults with 100 of the industry’s preeminent venues worldwide, across five continents, and works in concert with affiliated AEG entities, including live event producer, AEG Live, AEG Global Partnerships and AEG Development. Leiweke also guided the creation of The Home Depot Center,

built on the campus of California State University Dominguez Hills in Carson, CA. The $150 million de-velopment was the largest-ever private investment in amateur athletics. Leiweke now turns his attention to overseeing the overall management of L.A. LIVE, the AEG-developed four million square foot/$2.5 billion downtown Los Angeles sports and entertain-ment district adjacent to STAPLES Center and the Los Angeles Convention Center, featuring Club Nokia, Nokia Theatre L.A. LIVE, The Ritz Carlton and JW Mar-riott hotels, Regal Cinemas, 19 world-class restau-rants, entertainment clubs and lounges and “broad-cast” facilities for ESPN. The nation’s most active “live content and event district,” L.A. LIVE showcases more events, award shows, sporting competitions and concerts than any other destination in the world.

Cindy Jordan Littlefield, Premium Hospitality Sales Manager, Chicago Bears Football ClubCindy Jordan Littlefield is entering her 15th season in the NFL, and her seventh season with the Chicago Bears in the Premium Hospitality Department. Cindy is responsible for all the sales efforts of the 133 Exec-utive Suites & 183 Skyline Suite Seats, which includes renewal of current clients and developing new busi-ness for future sales in the premium seating areas. Cindy joined the Bears in 2004 as the Premium Seat Sales & Service Manager to oversee the United Club Seat Sales & Service initiatives, and moved into the sales role for Executive Suites & Skyline Suite Seats in November 2006. Prior to joining the Bears, Cindy worked as a Sales Executive for the Jacksonville Jag-uars for three seasons, and with the St. Louis Rams in the Marketing department, managing the publica-tions and promotions for five years. A native of St. Louis, MO, Cindy received her Bachelor’s degree in English Literature with a minor in Communications from Saint Mary’s College, Notre Dame, IN. Cindy and her husband, Matt, reside in Lemont, IL with their family.

Lindsay Lohrens, Premium Hospitality Service Coordinator, Chicago Bears Football ClubLindsay Lohrens is the Chicago Bears Premium Hos-pitality Services Coordinator. She oversees all of the team’s relationship building programs for Suite Part-ners and Skyline Suite clients including touch point service initiatives, gifting strategies, exclusive event planning, communication tactics and benefit activa-tion. Lindsay also manages gameday operations and staff in the premium seating areas of Soldier Field. Lindsay joined the Bears in 2005 after working for MLS’ Chicago Fire. A native of Watseka, IL, she has a Mass Communication degree from Illinois State Uni-versity. Lindsay lives in Chicago with her husband Justin.

Larry Martin, Vice President of Sales, ScoreBig, Inc.Larry Martin is the Vice President of Sales for Score-Big, Inc., the first arms-length, opaque e-commerce website exclusively for the sale and distribution of under-sold live event tickets. As VP of Sales, Larry oversees sales to sports properties, as well as the development of partnerships with primary and secondary ticketing companies. After years experi-encing the challenges of unsold inventory from the supply side, the opportunity to address the problem

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from the demand side attracted Larry to ScoreBig. Previously, Larry was senior director of team busi-ness operations for the NBA, overseeing ticketing strategy and operations, inventory management and ticket sales for all NBA, WNBA and D-League teams. He was also the NBA’s liaison to primary and second-ary ticketing providers. Before the NBA, Larry worked with Acxiom Corporation and the Miami HEAT Group where he spent eight years. Larry received a BA from the University of Vermont, and a Masters in Sports Administration and a JD from St. Thomas University in Miami.

Jim McCarthy, CEO, Goldstar, Inc.Jim believes people want to go to live entertain-ment, sports and arts more than ever and after nine years and millions of tickets sold, loves to share what he’s learned as CEO and Co-founder of Goldstar. This information comes from his time in the live business and his previous e-commerce and marketing experi-ence at GeoCities and Noah’s New York Bagels.

Dan Migala, Vice President, Partnership Solutions, San Diego Padres Dan Migala, 35, enters his second season in San Diego since joining the Padres in October of 2009. Migala has worked for or advised virtually every level of sports franchises, including organizations in MLB, NHL, NFL, NBA, NCAA, MLS, the LPGA and minor leagues on sponsorship, technology and marketing. Migala lead efforts to begin creating a global sponsorship intelligence division and tools to maximize sponsorships. Migala generated the idea for the Chicago White Sox to change their game times to 7:11 p.m. to appease sponsor 7-Eleven. In 2002, Migala founded a monthly online newsletter, The Migala Report, to keep sports executives abreast of the best practices and current trends in sports marketing. Thousands of executives worldwide subscribe to The Migala Report. He served for nearly a decade as a columnist for Sports Business Journal and has authored three books on sports marketing. Migala is a regular commentator on sports busi-ness topics for The New York Times, The Wall Street Journal and the Chicago Tribune. He is the author of Dugout Wisdom, a book that identifies life lessons through conversations with 50 Hall of Famers. Migala has also served as an educator. He most recently has served as Director of the Masters in Sports Adminis-tration Program at Northwestern University where he designed a “Non-Traditional Revenue Strategies” course. The Chicago native holds a Masters of Sports Administration from Ohio University and is a gradu-ate of the University of Missouri with a degree in Broadcast Journalism.

Shervin Mirhashemi, Chief Operating Officer, AEG Global Partnerships Shervin Mirhashemi is Chief Operating Officer of the Global Partnerships division of Anschutz Entertain-ment Group, Inc. (AEG), a privately owned sports and entertainment company, which is the majority shareholder of the $2.5 billion L.A. LIVE Downtown Entertainment District as well as other U.S. and in-ternational venues and teams. Shervin oversees the management and operation of the global sponsor-ship and premium seating sales, servicing and ac-tivation group. Shervin coordinates the integration

of the various global groups who sell and service sponsorships and premium seating on behalf of AEG. Shervin has been with AEG since 2001 where, in his most recent role as Senior Vice President, Assistant General Counsel, he oversaw many of the legal as-pects of the AEG owned or managed entities in the U.S., Europe, South America and the Far East and also participated in strategic negotiations with respect to all AEG entities. In particular, Shervin has negotiated hundreds of naming, founding partner and major sponsorship agreements on behalf of AEG including deals with major clients such as Farmers Insurance and Coca Cola. Working closely with all of AEG’s busi-ness units over the past ten years, Shervin has played a key role in growing AEG’s global partnerships dur-ing that time.

Jeff Morander, Vice President of Ticket Strategy, National Hockey LeagueAs vice president of ticketing strategy for the NHL, Jeff Morander provides support for Club business is-sues, leading the Club Ticketing Center of Excellence for the League. Morander is responsible for consult-ing all member Clubs with a focus on growing the business in ticket sales and premium seating while sharing “best practices” that help Clubs increase attendance and revenues. His areas of expertise include new and renewal season tickets, partial and group sales; customer service and retention; suites and premium seating; relationship marketing and development of data-driven, individualized cus-tomer sales and service strategies. Joining the NHL in November 2007 as vice president of club consulting and services, Morander proved himself as an asset due in part to his experience within the NFL, NBA, WNBA, IHL and NHL. Morander was previously senior vice president of sales and services for the Sacra-mento Kings and Monarchs (2006-07), senior vice president of ticket sales and services for the Atlanta Hawks/Thrashers (2004-06) and director of stadium sales and services for the Chicago Bears (2001-04). He previously worked for the Chicago Wolves (1998-01), Houston Rockets/Comets (1997-98), Tampa Bay Lightning (1993-97), Atlanta Knights (1991-93) and Hartford Whalers (1984-1991). Morander, who holds a degree in business administration from Boston University, also worked as a consultant for BU on the Harry Agganis Arena project and resides in Summit, NJ with his wife, Kim and daughter Madelyne.

Antonio Morici, Director of Premium Sales and Service, Los Angeles DodgersAntonio Morici is now in the 14th year of his sports business career. Beginning his career with a variety of sports media ventures, he made a switch to join the Los Angeles Dodgers in 2001. After a stint with AEG in 2005, he returned as Director or Premium Sales and Service with the Los Angeles Dodgers, now leading one of the largest premium seating programs in MLB with 35 luxury suites, 4 premium clubs and over 2,000 club seats.

Bernie Mullin, Chairman and CEO, The Aspire GroupDr. Bernie Mullin is Chairman and CEO of The Aspire Group (TAG), a leading global management and marketing consulting business that partners with its clients in implementing “Next-Practices” to produce

winning brands, revenue enhancement and strong sales and service cultures. Bernie has over 30 years of experience as a chief executive or senior director in sport and entertainment organizations, and with this experience, wrote the book Sport Marketing. Prior to The Aspire Group, Dr. Mullin held the following posi-tions: President/CEO of the Atlanta Hawks/Thrash-ers/Philips Arena (2004-2008), SVP Marketing and Team Business Operations for the NBA (2000-2004), Vice Chancellor of Athletics, University of Denver (1995-1999), President/General Manager Denver Grizzlies (1993-1995), SVP Business for the Colorado Rockies (1991-1993), SVP Business Operations for the Pittsburgh Pirates (1986-1990) and Professor of Sport Management and Marketing, University of Mas-sachusetts (1977-1986). British-born, Bernie holds a Ph. D Business, MBA and MS Marketing from the University of Kansas and a BA Business Studies from Coventry University. Married to Valerie Wilkinson, he has three children Julie, Lara and Steven and step-son, Chad and three grandchildren, Ian, Niame and Roran. He is a member of Beta Gamma Sigma – the National Honor Society in Business, and was dubbed “The Sports Marketing Guru” by Sports Illustrated.

Ramiro Nava, Manager – Events, Global Events, AT&T Services, Inc.As Manager – Events for the Ticket Hospitality Program in the Global Events Team, Ramiro Nava is responsible for managing over 90 season ticket accounts in the Midwest and Southeast Regions, including 35 VIP suites, for various professional and collegiate sporting events and concerts. This position includes managing the relationship with the venues, contract renewals and negotiations, establishing catering escrow accounts and standard orders for all suites. Ramiro also serves as team lead for the NCAA basketball tournament, responsible for managing and tracking ticket inventory and coordi-nating the allocation and distribution of tickets with the sponsorship and events teams.

Ruby Newell-Legner, Fan Experience Expert, 7 Star ServiceFifteen NFL, NHL, NBA and CFL professional sports teams have benefited from Ruby’s expertise in en-hancing Fan Loyalty. For more than 16 years, Ruby has been turning customers into loyal fans through consulting and staff training for sports and enter-tainment facilities around the world. Her clients include venues who hosted Super Bowl XLI, the 2006 Grey Cup, the 2008 US Open (tennis) and the 2010 Olympics. Her track record in customer satisfaction is identified by the number of clients who have hired Ruby again and again to provide training for their group. She works with organizations to build better relationships: from front-line employees to custom-ers, between co-workers and their peers, and from managers to the employees they supervise. By work-ing with every contracted partner within a venue, Ruby ensures that every guest gets exceptional ser-vice throughout their visit. Her customized offerings support a positive fan experience from the friendly greeting to the fond farewell and include detailed training for supervisor and the front-line workforce in the following areas: premium suite & hospitality staff, special event employees, security personnel,

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valet and parking attendants, ticket sellers, conces-sionaires, catering servers, ushers, housekeeping, merchandise sellers, ticket takers and game day workers.

Mike Ondrejko, Senior Vice President, Suite Sales and Service, Madison Square GardenMike Ondrejko joined Madison Square Garden in January 2009 as their VP of Suite Sales and Service. His main responsibility is to build a team to maxi-mize suite revenue for the renovation of Madison Square Garden. In the renovation, the current 10th floor seats will be removed and a traditional lower level ring of 58 suites will be built 23 rows from the floor. 20 Studio Suites will be built adjacent to the team locker rooms that will have access to seats in the first five rows. Prior to joining MSG, Mike worked for the Cleveland Cavaliers most recently as their Vice President of Ticket Sales and Service. During his sev-en-year tenure, the Cavaliers organization built and sold-out three new premium seating concepts and experienced a 320% growth in revenue. Previously, Mike was Associate GM of Vanderbilt University with ISP Sports and was in sales with Palace Sports and Entertainment. Mike is a graduate of LeMoyne Col-lege in Syracuse, NY. Since graduation, he has helped eight other LeMoyne alumni start their careers in the sports industry. Mike resides in New Providence, NJ with his wife Kate, two sons, Luke and Shane and daughter Quinn.

Kristie Pappal, Director of Human Resources, Philadelphia EaglesKristie Pappal serves as the Director of Human Resources with the Philadelphia Eagles. This role provides comprehensive human resources leader-ship which includes ensuring a positive and produc-tive work environment for all employees, strategic direction, policy development, recruiting, employee relations, benefits, compensation and organiza-tional development/training. Kristie is involved in the team’s environmental initiatives through its Go Green! Program. Kristie came to the Eagles from Town Sports International (TSI), parent company of New York, Philadelphia, Boston and Washington Sports Clubs where she was the Director of Human Resources. During her five-year tenure, she was pro-moted twice and oversaw 51 fitness clubs’ human resources functions. Prior to working with TSI, Kristie was the Human Resources Representative for Iron Mountain. She holds a Bachelor of Science in Labor & Industrial Relations and a minor in Psychology from Penn State University and is SPHR certified. An avid runner, Kristie was a member of the PSU Women’s Cross Country and Track and Field Teams. She has completed four marathons, including the Boston Marathon. Kristie also enjoys camping, hiking and spending time with her husband Brad.

Jill Pepper, Executive Director, TEAM Coalition Jill Pepper joined the TEAM Coalition in the spring of 2002. She oversees all operations of this national non-profit organization which has 19 members and seven strategic partners and an annual budget of just over one million dollars. She is a Master Trainer for the TEAM training program in effective alcohol management, conducting training workshops for sports and entertainment facilities managers nation-

wide. Ms. Pepper manages the TEAM training pro-gram, including a network of over 800 active train-ers representing more than 200 professional and collegiate sports and entertainment facilities. More than 180,000 professional sports stadium employees have become TEAM-certified in the past five years. Over 40,000 employees became certified in the last fiscal year (October 2009 – September 2010). TEAM’s campaign called Responsibility Has Its Rewards, has encouraged more than one million fans to designate sober drivers with the “Fans Don’t Let Fans Drive Drunk” message and wear their safety belts with the “Buckle Up, Every Trip, Every Time” message across all major sports. Jill received her Bachelor of Arts degree from Stanford University and her MBA from MIT.

Michelle Ratchman, Premium Seating Coordinator, Green Bay PackersMichelle Ratchman is entering her 11th year with the Green Bay Packers in her role as Premium Seat-ing Coordinator. She is primarily responsible for assisting in the service initiatives and renewals of the 168 suites and approximately 6,000 club seats at Lambeau Field. Ratchman originally joined the orga-nization in June 2000 as a public relations intern. A native of Oshkosh, WI, she received a Bachelor’s de-gree in Business Administration from the University of North Carolina-Chapel Hill in May 2000.

Kim Reckley, Premium Services Executive, Olympia EntertainmentKim Reckley has been with Olympia Entertainment/the Detroit Red Wings for 15 years, heading into her 16th season with the team, where she is in charge of Corporate Partnership Services. Kim has a Biol-ogy degree from the University of Michigan and has since found a career in sports and entertainment. She is also a decade-long member of the ALSD Board of Directors, a role where she is able to lead the as-sociation during the conference and tradeshow and give valuable input throughout the year regarding the association in general and the planning for the annual conference. Kim is from the Detroit area and resides in suburban Detroit with her husband Mike and son Blake.

Rich Searls, Director of Sales & Service, New York Red BullsRichard is entering his eighth season with the New York Red Bulls, beginning his stint as an Account Executive in 2003 when the team was known as the MetroStars. Since that time, he has also served as Senior Manager of Ticket Programs and currently oversees the Sales and Fan Services Departments. Richard has led the transition of the team and its fans from its previous home, Giants Stadium, to Red Bull Arena, the new, $200M soccer-specific stadium. Red Bull Arena, located in Harrison, NJ, is one of the premier venues in the United States. Richard and his team have total control over its 30 suites, three clubs and 1,100 premium seats. Richard is a 1994 graduate of William Paterson University with a degree in Com-munication.

Tom Sheridan, Director of Ticket Sales, Chicago White Sox2011 will be Sheridan’s 19th season with the Chicago White Sox organization. Currently, he oversees a

ticketing staff of 36 people and a premium seating sales and service staff of four individuals. Sheridan and his team are responsible for selling leased and day-of-game suites, “all inclusive” areas and corpo-rate bundling packages. The focus has always been to give the customer what they want and his team continues to emphasize the “service” aspect as ev-eryone’s most important job. The biggest challenge over the last ten seasons has been to change the suite inventory into sellable premium seating inven-tory. As the White Sox continue to work through numerous renovations, they are beginning to figure out what the new corporate customer is looking for. Tom’s relationship with the Association of Luxury Suite Directors has been a critical sounding board and has helped make educated financial decisions in the ever-changing premium seating sales landscape.

Andy Silverman, Senior Vice President, Sales and Service, Florida Marlins Andy Silverman joined the Marlins in 2010 as Senior Vice President, Sales and Service. He oversees season and group tickets, premium seat and suite sales, as well as customer service. With the opening of the new Marlins Ballpark, Silverman will be instrumental in implementing new sales programs. Andy spent the last seven years with the Texas Rangers, most recently holding the position of Executive Vice President of Sales. He opened Nationwide Arena in Columbus, OH in 2000 and the $100 million renova-tion of Angel Stadium in Anaheim, CA from 1996-98. All combined, he has over 22 years sales experience in the sports industry. Andy is a graduate of the Mar-shall School of Business at the University of Southern California. He and his wife Lisa have two daughters Katie and Emma.

Nona Sivley, Head Chef, L.A. Marketplace at the JW Marriott, Winner of Hell’s Kitchen Season 8Nona Sivley knows a thing or two about sacrifice. The 30-year-old sous chef from Fort Worth, TX, missed her young son’s first birthday and first steps while competing in Gordon Ramsay’s fiery “Hell’s Kitchen.” The determined mother’s hard work paid off when she was awarded top honors as the winner of the cooking competition. As the season eight winner, Nona becomes the head chef at the L.A. Market res-taurant and will become the spokesperson for Rose-mount Estate Wines. Located on the lobby level of the JW Marriott Los Angeles at L.A. LIVE, L.A. Market-place menu highlights include Crisp Fried Calamari with spicy Asian ponzu; Bricked Organic Chicken with organic farro, braised beet greens and citrus jus and Meatball Pizza with oven roasted tomatoes and ricotta. The dessert menu recalls the classics with the Twice Baked Banana Bread with spiked caramel, malted brown sugar crunch and bourbon ice cream and the Junk Food Platter, which features childhood favorites like cotton candy and hostess cupcakes.

Travis Smith, Premium Seating Coordinator, Minnesota Timberwolves Travis Smith is entering his third season as a Pre-mium Seating Executive with the Minnesota Timber-wolves, Lynx and Target Center. Smith works with the Executive Suites, Club Cambria, Lexus Courtside Club, Loge Boxes and BackCourt Club and is focused on providing an ROI/ROO for the team’s highest level


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clientele which translates into enhanced long-term relationships. In addition to having an integral role with existing clients, Smith has been a leader in cul-tivating new partnerships and developing the Pre-mium Seating brand through the website and social media. Smith earned his BS and MS in Sport Man-agement from Minnesota State University, Mankato where he served as Executive Director of several fundraising organizations and currently sits on the Executive Advisory Board. Smith is an Aberdeen, SD native who currently resides in Bloomington, MN where he shares his passion for skiing through vol-unteer efforts with a local adaptive ski program and enjoys staying active in any free time he may find.

Lorraine Spadaro, Vice President Technology and eBusiness, TD GardenLorraine Spadaro joined the Boston Garden in 1992 as the Information Systems Manager. Spadaro was involved in the initial development work for the TD Garden, her role encompassing designing and planning video, sound and business systems for the arena. Spadaro worked to bring the country’s first indoor arena fully functional HD scoreboard, the Garden HDX, to the TD Garden in 2006. In her cur-rent role, Spadaro oversees IT, eBusiness and arena technology operations for the TD Garden and Bos-ton Bruins. Lorraine’s department has experienced enormous technological growth including internet applications and the digital transformation of audio and video systems.

Mark Stedman, Vice President of Food Services, Utah JazzMark began his sports and entertainment career with the Minnesota Vikings and Twins as a vendor concession stand manager while attending the Uni-versity of Minnesota. He later moved to Sun Valley, ID and accepted a catering manager position for the resort. Following a move to Park City, UT, Mark and his wife Becky owned and operated a club, restau-rant and catering business for 14 years. In 1994, Mark accepted a catering manager position with Host Marriott at the Delta Center. Mark was promoted to Vice President of Food Services in 1996 and became an in-house operator for Larry H. Miller Sports & Entertainment. He is responsible for catering and concession operations for the Utah Jazz, Salt Lake Bees, Miller Motorsports Park and catering to six Megaplex Theatres. Mark and Becky have two sons, Michael and Robby.

Adam Stover, Associate, PopulousPopulous interior architect Adam Stover has a de-cade of experience in creating award-winning inte-rior spaces in some of the firm’s most iconic venues. From space planning to color scheme development and furniture and finish specifications, Adam has cre-ated memorable spaces for such teams as the Phoe-nix Coyotes, the Arizona Cardinals, the Kansas City Chiefs and the New York Yankees. Adam received his Bachelor’s degree in Interior Architecture from

Kansas State University, where he currently sits on the school’s interior architecture alumni board. He is a registered member of the National Conference for Interior Design Qualifications and is a professional member of the International Interior Design Associa-tion. He designed a line of contract furniture, which made its debut at NeoCon last year.

Peter Titlebaum, Director of Research, ALSD; Associate Professor, University of Dayton Sport Management Dr. Peter Titlebaum is an Associate Professor of Sport Management at the University of Dayton in Dayton, OH. He has over 25 years experience in management in the profit, non-profit, private and public sectors. Dr Titlebaum speaks and writes on areas of network-ing and personal development. He has written more than 100 articles in industry and academic publica-tions and recently published the second edition of his book entitled, Career Playbook. In 2009, he was appointed the Director of Research for the As-sociation of Luxury Suite Directors with the express purpose of tracking changes and trends in the $10 billion premium seat marketplace. He received his Doctorate in Sport Management and Leisure Studies from Temple University.

Amanda Verhoff, Executive Director, ALSDAmanda Verhoff was named ALSD Executive Direc-tor in 2010 and currently manages aspects of the association, including the marketing, planning and


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Kennen Williams, President, Noll MediaKennen Williams has been the President of Noll & Associates since 1992. Prior to forming the company, he worked in the advertising industry for more than 15 years. He has held positions with Group W Television and Turner Broadcasting including Station Manager/Director of Sales and Marketing, KPIX-TV, San Francisco, National Sales Manager, WBZ-TV Boston, National Account Executive, Group W Television Sales, New York, Local Account Execu-tive, KDKA-TV, Pittsburgh, Local Account Executive, WPCQ-TV, Charlotte, and Local Account Executive, WNCT-TV, Greenville, NC. Kennen travels 70+ days per year throughout the U.S. and Canada consulting

and training media and sports marketing clients on topics including Key Account Management, Leading High Performance Teams, Sales and Marketing Strat-egy, Negotiating Skills and other performance topics. He regularly makes calls in the field with clients to better understand the changing nature of media and sponsorship sales. Current and former clients include NBC Television, Cox Media, San Francisco Giants, Golden State Warriors, CBC Canada, CTV Networks Canada, Meredith Publishing, BBM Research, Fox Sports Networks and many other leadership brands.

Sasha Williams, Assistant Director Premium Services, Orlando Magic Sasha Williams was appointed Assistant Director of Premium Services at the Orlando Magic in 2010 and played an intricate and strategic role in opening Amway Center in October 2010. One of the world’s leading new state-of-the-art facilities, there she manages and oversees service and operations of all premium seating, including contracted suites, loges, club seating, party suites and all hospitality rentals. In addition, she coordinates and manages an event staff pool of 100 to ensure legendary guest service for all premium seat holders at all Amway Center events. Sasha started with the Magic in August of 2004, working in Fan Relations as an account ser-vices representative. She later spearheaded the Pre-mium Services department and opened the Magic’s first courtside club in Amway Arena. Born and raised in Versailles, KY, Sasha graduated from the University of Kentucky with a Bachelor’s degree in Marketing

and Management in 2004.

Tom Wilson, President and Chief Executive Officer, Olympia EntertainmentTom Wilson, currently President and Chief Executive Officer for Olympia Entertainment, had an illustrious 32-year career with the Detroit Pistons, including the last 22 years as President and CEO of Palace Sports & Entertainment, Inc. (PS&E). Wilson oversaw the Detroit Pistons and the organization’s three venues: The Palace, DTE Energy Music Theatre and Meadow Brook Music Festival. In 2010, Wilson became Presi-dent and CEO of Olympia Entertainment. Olympia Entertainment is the owner and operator of Detroit’s Fox Theatre, the intimate City Theatre at Hockeytown Cafe, and also books and operates Joe Louis Arena, Cobo Arena and books Comerica Park. The company also handles business operations for the Detroit Red Wings, an Original Six member of the National Hock-ey League, and collaborates with the Detroit Tigers and other Ilitch companies. Wilson will receive the first-ever ALSD Visionary Award, given annually to visionary leaders in the premium seat market. “With-out Tom and his vision, I sometimes wonder how many of us in this business would have a job,” says Bill Dorsey, Chairman of the ALSD. “Yes, there were luxury suites before Tom Wilson, but Tom was the one who transformed the marketplace from almost a curiosity with VIP boxes for the rich and famous to a real business.”


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