allstate foundation disaster preparedness...
TRANSCRIPT
Allstate Foundation Disaster Preparedness Toolkit
Contact Info | [email protected]
Overview Disasters affect nearly 1 million people each year and 85 percent of Americans are unprepared, according
to the Federal Emergency Management Agency. Boost your reputation by helping your community get
ready with an Allstate Foundation Disaster Preparedness Kit-Building event. Build trusted relationships
with consumers, educate the public about the importance of being prepared for a disaster – and then
start the planning with a kit-building event for people in your community. As a company dedicated to
preparing people for life’s uncertainties, it’s a natural extension of The Allstate Foundation’s DNA.
Please note: You have the opportunity to order both options for a total of 60 kits.
What Can I Expect? Allstate Foundation Disaster Preparedness Toolkit: A box stocked with enough supplies to
assemble 20 or 40 disaster preparedness starter kits.
Contents include: Nylon drawstring bag to hold all contents, disaster preparedness guide, whistle,
dust mask, hand sanitizer, first aid kit, water bottle, rain poncho, emergency blanket and flashlight.
A toolkit guide for reference: This step-by-step guide helps you plan and implement your event.
Disaster preparedness guides: Helps attendees complete the contents of their kits and develop an
emergency plan.
Shipment Information: The kit will be shipped January 2017.
Benefits to my Agency Build your reputation and be seen as a trusted advisor in your community.
Reach customers, consumers and community leaders with messaging that shows you care.
Best Practices
Partner with a nonprofit organization on a kit-building event, like a Community Center; schools; Girl
Scout or Boy Scout Troops, etc. Or, host an event in your office or at a local festival or sporting event.
To reach more people, consider partnering with more agency owners in your community. Choose an
event date that makes sense for local disasters, and a time convenient to the audience.
Launch the event by sharing brief remarks about disaster preparedness. Wear an Allstate branded
shirt and display an Allstate pop-up banner or sign, if available. To maximize the education, you’ll
need a minimum of five “assistants” to explain the purpose of the kit’s contents. Share photos on
social media!
If you’ve volunteered four hours or more and your partner is a nonprofit organization, consider
inviting them to apply for a $1,000 Allstate Foundation Helping Hands in the Community grant.
Description Agent Blueprint Price
Allstate Foundation Disaster Preparedness Toolkit (20 kits) $20
Allstate Foundation Disaster Preparedness Toolkit (40 kits) $40
Allstate Foundation Disaster Preparedness Toolkit
Additional Resources Visit the Disaster Preparedness page on Gateway for links to all key resources.
For pre- and post-event support in the form of planning, social media, paid advertising, press
releases, etc., visit the Local Presence page on Gateway and click the Event Support button, then
complete the pre-event intake form. Three to five business days after the form is completed, you will
receive an email package with a step-by-step guide for activation.
Share socially within your community: Social media messages in English and Spanish are available
on Hearsay Social throughout the calendar year.
Earn an Allstate Agency Helping Hands in the Community Grant: If you’ve volunteered four hours
or more and your partner is a qualified nonprofit organization, they might be eligible for a $1,000
Allstate Foundation Helping Hands in the Community grant. Visit the Helping Hands in the
Community page on Gateway for more information. Remember, your LSP may also be eligible for a
grant.
Get a match for your personal donations. If you or a member of your staff make a personal
contribution to a nonprofit organization that supports disaster preparedness (or any other issue), it
may be eligible for a 15% match. To learn more, click the Helping Hands grant button on the Local
Presence page of Gateway or click here.
Dynamic Email Signature
Contact Info | [email protected] | 952.767.6407
Overview My eSig is the latest technology in email signatures, with eye-catching animation, interactive buttons and
the option to add your photo. It works in both your Outlook and eAgent accounts. Over 23,000 of your
fellow Allstate agents and staff members use the Dynamic Email Signature from My eSig with over 200
million signature views and 800,000 button clicks.
What Can I Expect? Where can I see a demo? Watch 2 minute video: Click Here
How easy is setup? You will receive a link to a simple setup form that builds the signatures for you.
What if I am already using the signatures? Simply renew your account and it will continue
seamlessly for another year with no setup required.
What if I need help? Full phone support is available 9 to 5 Mon-Fri CST.
Which package should I choose? Choose the package to cover you and your entire staff.
Are photos optional? Yes, photos are optional and can be added or changed anytime.
What if I have a staff change? You can change any existing signature to a new staff at any time.
What if I have multiple locations? Order enough signatures to cover all your staff and then call us.
We have many options for displaying multiple locations and we will help you set it up.
What are other agents saying? See our reviews in the Executive Advantage Resource Center.
Benefits to my Agency The Dynamic Email Signature is a professional and eye catching way to promote your agency and services
at a nominal cost comparable to a box of traditional business cards. In the paperless 21st century, this is
your digital business card that goes out in every email you and your staff send. Plus, when you add or
change a photo, it will update in your email account and all previously sent emails instantly. This means
you can change photos as often as you like for a fresh look and it will update everywhere.
Description Blueprint Negotiated
Price
Agent Blueprint
Price
$72 $36
$108 $54
$246 $123
Dynamic Email Signature
Best Practices People respond to authenticity, and nothing says that better than having your photo in every email you
send. With the Dynamic Email Signature, adding a photo to your emails is easy. Here are some tips:
Avoid a yellow background as it tends to make everything in the photo look yellow (White works
best)
Outdoor photos and natural light work best
Hold the camera in portrait position as opposed to landscape
Upload the photos yourself or email them to us and we will add them for you
Additional Resources Phone support: 952-767-6407 (9 to 5 Mon-Fri CST)
Email: [email protected] More info: www.agentsignature.com (see 2 minute demo video)
Fire Safety & Education Event Kit
Contact Info | [email protected]
Overview The Fire Safety & Education Event Kit can help you protect your community and spread awareness around
home fire safety. Eighty-seven percent of all fire-related deaths are due to home fires, which can spread
rapidly and leave families as little as two minutes to escape once an alarm sounds. Be a trusted advisor to
your customers and your local community by engaging them and educating them on the importance of
home fire safety. The event toolkit can be used in conjunction with local fire department events or at a
variety of community events.
Additionally, the goal for these events is to provide lead generation opportunities through agent
conversations around fire safety awareness. The event toolkit will also feature giveaway drawings &
discounts through Marketing Alliances offers.
Description Agent Blueprint Price
Includes activation guide, 1 Allstate fire safety
poster, 200 Fire Safety brochures, 200 home fire
escape plan worksheets, 200 fire safety product
discount cards, 200 raffle entry forms and 100 kids’
fire safety activity coloring books
$30
What Can I Expect? Fire Safety & Education Event Kit: Resources to bring fire safety education, awareness and
preparedness to your community. The event toolkit is good for use at one or more community events.
Instructions for replenishment of items will be available on the Gateway page.
o Activation Guide: This is a step-by-step guide to help you plan and host your event. Includes
tips on driving traffic to the event.
o Fire Safety Brochures: Help educate customers and consumers with actionable tips,
suggestions and activities about fire safety. Brochures are personalized with agent
information.
o Fire Escape Plan Worksheet: A small flame can get out of control and turn into a large,
uncontrollable fire in less than 30 seconds. Our family activity page has all of the information
needed to make a home fire escape plan together. Worksheets are personalized with agent
information.
o Kid’s Activity Coloring Books: An activity coloring book designed to help kids learn the
basics of fire safety.
o Fire Safety Poster: Introduces Allstate and its commitment to keeping homes and families
safe.
o Product Discount Cards: Offer 20% off, plus free shipping, on select home fire safety
products from Kidde, including smoke & CO2 detectors, fire extinguishers, escape ladders
and more. These offers are the same deals available to the general public through the
Fire Safety & Education Event Kit
Marketing Alliances, but now you can hand out tangible cards during events to promote
these discounts.
o Random Drawing: Entry cards gather information on customers. Agents can separately
purchase home fire safety products (at special agent rates) to use for random drawings.
Shipment Information: The kit will be shipped March 1, 2017
Benefits to my Agency Build trust and enhance your reputation in your community by being a source for educational,
preventative information.
Further position yourself and your staff as trusted advisors within your community in October during
Fire Prevention month and throughout the year.
Deepen customer relationships by demonstrating care and concern for their safety.
Additional Resources Visit the Community Involvement and Public Relations home page on Gateway for links to all key
resources and information on replenishing event toolkit items.
Earn an Allstate Agency Hands in the Community Grant: Allstate agency owners who volunteer
with a local nonprofit organization in their community may invite the organization to apply for an
Allstate Agency Hands in the Community grant from The Allstate Foundation. For more information,
visit www.allstatefoundation.org/aahic.
Good Hands Television (GHTV)
Contact Info | [email protected] | 888.412.5578
Overview GHTV has been helping agents inform, educate, highlight, and promote Allstate products, services and
expertise in their agency for years – now we’ve made it even better! Our new web-based platform means
you can continuously update content with new and fresh videos.
IMPORTANT NOTE: A Roku® device or Smart TV* will be needed to customize a playlist to help meet
your goals and engage clients with regional-specific information.
*TV that can be connected to the Internet to access streaming media services and can run
entertainment apps, such as on-demand video-rental services (i.e., Netflix, Amazon), internet music stations
and web browsers.
Description Agent Blueprint Price
$50
What Can I Expect? Sign up for a one year subscription and receive GHTV $25 off the annual subscription price. If you
order through brandyouragency.com, your cost will be $75.
GHTV will be available in early 2017. An email will be sent to agents with instructions on how to access
the programming and how to create your personalized playlist. (Preselected playlists will also be
available to choose from)
Content will remain fresh and relevant
Videos can be played with or without sound
Hispanic content will be available.
Benefits to my Agency Engaging video segments provide conversation starters that could lead to cross-selling and up-selling
opportunities
Video content will help bring your reception area to life
GHTV helps inform and educate consumers about Allstate in an exciting and innovative way. After
watching GHTV, 75% of customers learned new information about Allstate’s products and services.
Best Practice Review content list regularly for new video segments to keep your content updated and engaging.
Additional Resources Allstate resources – Visit brandyouragency.com for more information on GHTV under the Accessories
tab.
Good Hands Television (GHTV)
Local Media Plan
Contact Info | [email protected] | 800.275.3053 Option 3
Overview The Media Center is a team of knowledgeable advertising specialists who are available to you for media
planning and placement assistance. You can work one-on-one with a Local Marketing Specialist who will
help find the best local media options for any budget and help you spend your marketing funds wisely.
The Media Center is also an approved Executive Advantage Plus vendor!
Description Blueprint
Negotiated Price Agent Blueprint
Price
$2,000 $1,000
$4,000 $2,000
What Can I Expect? Targeted planning tailored to your individual budget and objectives
Planning and placement assistance for all media types – print, billboards, radio, TV, digital banners,
sponsorships and more
Negotiated discounted rates between 25%-40% off initial vendor charges
Local market research
Existing media plan and proposal review
Creative selection and ad building assistance
Proof of published material
Note: A minimum budget of $500 is required to work with the Media Center. Media buys less than $500
can be submitted for reimbursement via PayNow. Please note, your local media credit cannot be used
with the PayNow option.
Benefits to my Agency Local Presence: Local media positions you as a trusted advisor in your community and contributes to
a surround-sound, holistic marketing approach
Flexibility: Services fit any size budget (minimum $500) and offer the ability to tailor your plan to
your needs; team can work with multiple locations and multiple tactics
Brand Alignment: Team has a strong Allstate brand understanding and can suggest appropriate
artwork to work with chosen campaign
Freedom of Choice: The Media Center can continue your existing buys and there is never an
obligation to proceed with a media recommendation provided by the team
Local Media Plan
Agent testimonial:
“Build an Ad Media Center has really enabled me to participate in several different marketing options for the
last 3 years that I otherwise would not have had the time to keep up with. They are GREAT at providing
feedback and guidance, making the local marketing process completely turnkey. I recommend the Media
Center to anyone looking to juice up their local marketing efforts!”
— Chris Draper, Texas
Best Practice Contact the Media Center early in the year to hit the ground running with your local advertising! Agents
who get the team involved in their efforts early find the most success.
Additional Resources See brochure below
Local Media Plan
Premiere Local Media Center Credit
*For regional use only – not intended for distribution to agencies*
Contact Info | [email protected] | 800.275.3053 Option 3
Overview Premiere Local Media Center Credit is an interest gathering offer for agents willing to invest $15,000 or
more in local media. These can be either personal dollars or Executive Advantage credits. Agents can
invest their dollars in print, billboards, radio, TV, digital banners, etc. The agent provides an estimate on
the total investment they are willing to make along with the area they are interested in investing it.
Once interest has been gathered, regional teams will have the opportunity to review and approve who will
receive this cost share opportunity using guidelines and budget cap developed in conjunction with Home
Office. The agents chosen will receive a 50% cost share on their Premier Local Media Credit.
Please Note: Agents are not guaranteed to receive this offering. Offer is subject to regional and home
office approval.
What Can I Expect? Agents will indicate the dollar amount they’d like to invest ($15,000+) and specify how they would like
it invested during enrollment on the Marketing Blueprint website.
Regions will be able to review these enrollments and make a selection in conjunction with Home Office
guidelines and budget cap.
Benefits to my Agency Local Presence: Local media positions agents as a trusted advisor in the community and contributes
to a surround-sound, holistic marketing approach.
Flexibility: Services offer the ability to tailor plans to the agents’ needs; team can work with multiple
locations and multiple tactics.
Brand Alignment: The BrandMuscle team has a strong Allstate brand understanding and can suggest
appropriate artwork to work with chosen campaign.
Freedom of Choice: The Media Center can continue existing buys and there is never an obligation to
proceed with media recommendation provided by the team.
Cost Share: 50% cost share allows agents allows agents who are currently making significant
investments in local media to receive additional support from Allstate.
Description Agent Blueprint Price
$15,000 +
Purple Purse Kits
Contact Info | [email protected]
Overview Get involved. Join a growing number of agency owners using the award-winning Allstate Foundation
Purple Purse to help build local relationships and reputation.
One in four women will experience domestic violence in her lifetime. The number one reason victims stay
in or return to an abusive relationship is because they don’t have the financial resources to break free.
Launched in 2010, Allstate Foundation Purple Purse is a public awareness and fundraising campaign
aimed at creating long-term safety and security for victims. The symbol for the campaign is a purple purse
because a purse represents the center of a woman’s financial domain and purple is the national color for
domestic violence awareness.
Order your kits and start planning for events in March during Financial Literacy Month, or in October
during Domestic Violence Awareness Month, or any time of year.
Please note: You have the opportunity to order both kits.
What Can I Expect? Purple Purse “Purse-onalize” Your Community Kit: A complete toolkit with resources to activate
Allstate Foundation Purple Purse in your community and raise awareness about financial
empowerment for domestic violence survivors. Contents include:
o Roll of purple ribbon: To demonstrate one in four women are victims of domestic violence, tie a
purple ribbon around every fourth tree or streetlight in front of your building, your domestic
violence organization or other high traffic location. Attach the weather-proof tag that explains the
issue so passers-by can link to PurplePurse.com. Combine forces with other agency owners in
your community to maximize the impact. Work with the Community Involvement team on media
coverage.
o NEW Purple Purse Charms (25): Share this accessory and symbol of Purple Purse with your staff,
consumers and customers. Featuring a new, more durable design and updated card, it’s the
perfect addition to a handbag, gym bag or briefcase. Order an additional 25 per month for FREE
on MOD.
Description
Agent
Blueprint
Price Purple Purse “Purse-onalize” Your Community Kit
Includes: 1 roll purple ribbon, 5 weather-proof program tags, 4 mylar balloons, 3 posters,
1 door sign, 25 Purple Purse charms, 10 English-language brochures, 5 Spanish-language
brochures, 50 Purple Purse Challenge postcards, Toolkit User Guide
$10
Purple Purse Domestic Violence Curriculum and Coaching Guide Kit
Includes: Moving Ahead Through Financial Management curriculum (50 for victims plus
1 Speakers’ Guide), 50 Purple Purse pens, 1 Coaching Guide
$15
Purple Purse Kits
o Mylar Balloons: These reusable balloons can be featured in your office or in your community.
o Posters and Door Sign: Demonstrate your commitment to ending the violence faced by millions
of women each year by placing the Allstate Foundation Purple Purse poster in your poster holder
and the door sign on your office front door.
o Domestic Violence Brochures: Help educate customers and consumers about financial abuse
and domestic violence by sharing this brochure (10 in English and 5 in Spanish).
o Purple Purse Challenge postcards: Hand these out to visitors to your office or in the community
to spread the word and encourage them to donate.
o Toolkit User Guide: This resource will walk you through every step of your Purple Purse
campaign and includes speaker’s remarks for you to use at public gatherings.
Purple Purse Domestic Violence Curriculum and Coaching Guide Kits: The Curriculum and
Coaching Guide kit includes resources that will help you or your domestic violence organization
educate victims so they can break free and live free from their abusers. Contents include:
o The new Moving Ahead Through Financial Management curriculum offers victims a range of
information from basic money and financial management to advanced financial planning. Using
the Speaker’s Guide, the information can be taught by an agency owner or offered to a domestic
violence organization to teach on their own. The kit contains 50 sets of the curriculum in purple
portfolios and 50 pens to give to victims.
o The Coaching Guide can be used by agency owners or nonprofit organizations to help victims
prepare resumes, practice interview skills and more.
Shipment information: Your kit will be shipped approximately 6 weeks after the enrollment period
ends.
Benefits to my Agency Take advantage of these resources to help boost your reputation and position yourself as a trusted
advisor within your community in October during Domestic Violence Awareness Month and
throughout the year.
Twice as many customers and three times as many consumers report they would say something
positive about Allstate when they believe the company is involved in their community.
Allstate’s Reputation Institute survey revealed that most agency owners believe Allstate’s involvement
in domestic violence helps them build stronger customer relationships.
Best Practices Connect with a local nonprofit organization serving victims of domestic abuse which can provide local
guidance on the issue, add credibility to your communications efforts, and offer volunteer
opportunities to result in Allstate Helping Hands in the Community (AHHIC) grants.
Partner with other local Allstate agency owners on your efforts to maximize resources and expand
grant opportunities for your nonprofit partner.
Plan activities when public interest is highest; for instance, during Domestic Violence Awareness
Month in October and Financial Literacy Month.
Purple Purse Kits
Additional Resources Purple Purse digital assets available for FREE:
o Purple Purse website banner (available via Hearsay Social).
o Purple Purse Facebook banner (available via Hearsay Social).
o Purple Purse social media messages/images in English and Spanish (Hearsay Social)
o Purple Purse newspaper advertisement (available through Build-an-Ad)
o Purple Purse eSignature (links to PurplePurse.com) (via Executive Advantage Resource Center)
o Purple Purse email templates through eAgent and TaG
Purple Purse page on Gateway: Check out links to all key resources. Search “Purple Purse” or click
here.
America’s Largest Prison Break: This online film tells the true story of a financial abuse survivor’s
700-day journey to freedom.
Allstate Against Abuse Team: Order a kit, and you are automatically a member and will receive
exclusive free tools and special offers.
Allstate Helping Hands in the Community grants from The Allstate Foundation: Just four
volunteer hours can qualify your nonprofit for a $1,000 grant. For more information, click here.
Match for your personal donations: If you or a member of your staff make a personal contribution
to a nonprofit organization that supports domestic violence survivors (or any other issue), it may be
eligible for a 15% match. To learn more, visit Gateway and search “Giving Campaign” or click here.
PurplePurse.com: Click here to visit the Foundation’s public website with resources for victims,
educators, supporters; includes the Purple Purse Challenge, the fundraising program for nonprofits
serving victims.
Specialty Product Lines – Local Event Program
Contact Info | [email protected]
Overview
There are a limited number of spots for this program (215 spots). They will be available on a first
come first served basis.
The Specialty Product Lines (SPL) Local Event Program was created to help you find and plan a presence
at a local SPL related event in your community. These events can be motorcycle rallies, off-road vehicle
events, local power sports dealership events, boat shows, or even renters and landlord events! We will
help you find an event for your specific goals.
Please note, you are responsible for the physical presence at the event (e.g. staffing the booth,
providing giveaways- if desired, signage etc.).
Events can range in cost. Some events can be more or less that the credit purchased in Blueprint.
If the event is more than the Blueprint credit you purchased, you are responsible for the additional
cost. (You will have the opportunity to approve any event over $1,000).
If the event is less than the Blueprint credit you purchased, you can use the excess credit toward SPL
related marketing, or even use it to help market your event!
Our vendor, Brand Muscle, will work with you through every step of the event and their consultative
services are free for you.
Description Blueprint
Negotiated Price
Agent
Blueprint Price
$1,000
$500
What Can I Expect? In January, the vendor will reach out to schedule your first consultation to learn your goals and what
type of local event you are interested in
After your consultation, Brand Muscle will present you with a local event opportunity and price. If you
already have an event in mind, they will research what sponsorship opportunities are available
Credits will expire by 12/31/17
Benefits to my Agency Lead Generation Events
Build awareness of your agency in your local community
Relationship initiation and building with prospects, customers, and local businesses
Specialty Product Lines – Local Event Program
Best Practices A best practice for this program is to begin talking to the vendor early in the year so that you do not
miss an opportunity for a great local SPL event in your community
Be open to new types of events (e.g., you have never participated in a snowmobile show). Don’t let
that hold you back! We have plenty of materials to make you feel comfortable with these Specialty
Lines.
Additional Resources SPL Central – Check out the SPL Central Page on Gateway to learn more about Allstate’s Specialty
Lines!
Allstate/Polaris relationship resources – Allstate is the preferred insurance provider for Polaris. Visit
Gateway to learn more about how and how relationship can help you grow your business.
Slingshot speaking points and FAQs – Slingshot is a new vehicle taking the power sports industry by
storm. Allstate has competitive rates for Slingshot owners. Learn more!
This program pairs well with the Power Sports – Polaris Toolkit and Local Media
Youth Volunteer Grants
Contact Info | [email protected]
Overview At Allstate, we believe Good Starts Young - and we want your help spreading the word! This school year,
WE will award 500 WE Volunteer Now Grants of $250 to eligible schools and youth groups – thanks to The
Allstate Foundation. And, you can play an important role in encouraging groups in your community to
apply for the grants! WE Volunteer Now enables you to help young people learn how to plan and lead a
volunteer project in their community during National Volunteer Week (April 23-29, 2017) – while building
important leadership, academic and social skills along the way. Order resources to inform parents,
educators, community leaders and others about the opportunities for young people to bring out the
good in their community by participating in WE Volunteer Now.
What Can I Expect?
The activation kit includes resources you can use to invite schools and youth groups to apply for a
$250 WE Volunteer Now Grant. 500 WE Volunteer Now grants of $250 are available, and will be
awarded to eligible schools on a first-come, first-served basis. All schools and youth groups that apply
for a grant are automatically registered to participate in the free WE Schools youth empowerment
program.
You can invite schools and youth groups to apply for a grant by delivering postcards and bags filled
with brochures and a set of buttons to a teacher or administrator at a local middle or high school or
youth group. You also can distribute the filled bags to parents, educators and others who visit your
office.
Shipment information: The kit will be shipped approximately three weeks after the enrollment
period ends.
Benefits to my Agency Shows your commitment to the community and positions you as a trusted advisor. Our
research shows people would more favorably view our company if they knew we invested in the
youth.
Helps you bring out the good in your hometown. Young people who volunteer are more likely to
do well in school, graduate and vote.
Allows you to join your peers in growing WE Volunteer Now. During the last school year, more
than 1 million young people participated in a WE program. And, last year, more than 70 WE
Volunteer Now grant recipients were referred by Allstate agency owners!
Helps you leverage the positive momentum behind National Volunteer Week. National
Volunteer Week celebrates those who do extraordinary things to help improve communities across
the nation. This one week highlights the enormous contributions that volunteers make every day.
Help youth service groups be a part of something bigger!
Description Agent Blueprint Price
WE Volunteer Now Grant Activation Kit
Includes an activation guide, 10 postcards, 30 brochures, 120
buttons (4 in each variety pack), 30 bags
$10
Youth Volunteer Grants
Best Practices Make a list of middle and high schools in your community and list key contacts in each. For youth-
serving organizations, create a list of Boys & Girls Clubs, Girl and Boy Scout Troops or other youth-
focused groups in your community with key administrators at each one. Also, ask your staff and
customers in your community to suggest schools and youth-serving organizations that may benefit
from a WE Volunteer Now grant and include those on your invitation list.
Use the template invitation email available on Gateway to reach out to each of your key contacts and
invite them to apply for a WE Volunteer Now grant.
Use the materials in your activation kit to provide WE Volunteer Now goody bags to key
administrators you know who would benefit from the grant. Provide postcards and bags filled with
brochures and a set of buttons to parents, educators and others who visit your office.
Additional Resources Share socially within your community and spread the word via personal emails: WE Volunteer Now
Grant social media messages are available on Hearsay Social. Search for the tags “Now You Know” and
“Teen.” WE Volunteer Now Grant invitation emails are available on Agency Gateway for you to send to
parents, educators and others.
WE Volunteer Now Engagement Tools At-A-Glance
WE Volunteer Now Brochures
Includes explanations of WE
Volunteer Now and WE Schools and
information on how to apply for the
$250 WE Volunteer Now grants.
Display in the brochure holders in
your office or deliver to teachers or
parents.
Size: 3.625” x 8.5”
MOD: L4819
WE Volunteer Now Postcards
Introduces Allstate and The Allstate
Foundation’s commitment to youth
empowerment.
Provides information on how schools and
youth groups can apply for WE Volunteer
Now grants and has a blank space for you to
write your contact information.
Distribute to teachers, program administrators
and others to get their students involved with
WE Volunteer Now.
Size: 8”x5”
MOD: L4820
Youth Volunteer Grants
WE Volunteer Now Buttons
A variety of small buttons with
positive youth statements that young
people can put on their backpacks or
wear as a badge of honor.
MOD: L4818
WE Volunteer Now Bags
WE Volunteer Now and Allstate Foundation-
branded, reusable tote bags – perfect for
holding the brochure and buttons, or for kids
to use for lunch, school supplies and more.
Size: 10” x 11”
MOD: L4817
X the TXT Event Kit
Contact Info | [email protected]
Overview
The X the TXT toolkit gives you the resources necessary to successfully host a pledge event to educate
your community about the dangers of distracted driving. Attendees join the movement by adding their
thumbprint on an X the TXT banner, as a symbol of their pledge not to text and drive. Each pledge earns
a thumb band with the words “TXTNG KLLS” to wear as a daily reminder of their commitment. You can
host the event at a local school, town center, community festival or sporting event. The Local Presence
and Community Involvement Team can help maximize your X the TXT event digitally, through advertising
and a post event press release.
What Can I Expect? X the TXT Kit: Resources to host a local event where attendees pledge to not text and drive by
adding their thumbprint on the X the TXT banner.
o Toolkit user guide: A guide to walk you through ideas on how to host an event and
information about distracted driving including talking points and other helpful resources.
o X the TXT Banner: Attendees place their thumbprint on the banner. The banner can then
displayed in your agency, a school or other visible locations in your community.
o Ink Pads: Used to create thumb print for banner
o Towelette packets: To clean thumbs after printing
o Thumb bands: Given to each attendee as a reminder that “Texting kills”
o Heavy Duty Tape: Used to hang the banner during the event for thumb printing
Event Support: The Local Presence and Community Involvement team will help you maximize your
event digitally, through advertising and a post event press release.
Shipping Information: Your kit will be shipped 2-3 weeks after each enrollment period ends.
Benefits to my Agency Enhance your local presence as a trusted advisor and an expert in driver safety.
Start the safe driving conversation with customers and their families and help educate them about
the distractions that exist while driving—in an effort to reduce frequency and severity of accidents.
Build trust with people in your community and position yourself as a local resource by engaging
them in a fun, safe driving movement. Our research shows people want to do business with agency
owners who are involved in the community, leading to increased consideration and retention.
Description Agent Blueprint Price
X the TXT Event Kit
Includes toolkit user guide, 6’ X 3’ X the TXT
Banner, 10 Ink Pads, 250 Towelette Packets, 300
Thumb Bands (75 small, 150 medium and 75
large), 1 roll of Heavy-Duty Tape
$90
X the TXT Event Kit
Best Practices Review all details in the user guide before reaching out to a community partner to host an event.
Attend an X the TXT Webinar.
Fill out the event support form 4 – 6 weeks before your event.
Take photos during your event to share socially and to enhance a potential press release.
Additional Resources Visit the X the TXT Facebook page to see past X the TXT events and join the community of more than
105,000 safe driving activists, all trumpeting the same message to X the TXT.
Visit the Local Presence Gateway page to learn more about Local Presence and the X the TXT page
Gateway page to learn about the program and distracted driving.
Share socially within your community and spread the word via personal emails: X the TXT social
media content is available on Hearsay Social periodically throughout the calendar year. X the TXT
invitation emails to send to customers and educators and others will be available on Gateway.
1 X the TXT Banner (where attendees place their
thumb print)
Actual size: 6’ x 3’
300 thumb bands (75 small, 150 medium, 75 large)
250 Towelette Packets
Other items:
10 ink pads
1 roll of Heavy-Duty Tape