“all auto”. december 8, 2003slide 2 team organization

“All Auto”

December 8, 2003 Slide 2

Team Organization

J an e t Br u n elleG en er a l M an ag er

Z eal P a te lP r o jec t M an ag er

D eb o r ah An d er s o nL eg al An aly s t

M ic h ae l J an d aM ar k etin g

W ay n e L ettM ar k e tin g

C h r is to p h er O s b o r n eF in an c e

S c o t P o s tlew aitW eb D es ig n er

J er em y W ils o nT ec h n ic a l S u p p o r t


Overview

• Define the Problem

• Define Solutions to the Problem

• Scientific Merit and Technical Innovations

• Criteria for Objective Completion

• Project Schedule and Budget


Societal Problem Defined

The U.S. National Traffic Safety Administration states that one in three vehicles are unknowingly being driven

with one or more significantly under inflated tires.


Problem Characteristics

*RubberManufacturer’sAssociation

57%

36%34%

14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Maintenance Knowledge

Check Cold Door Placard Monthly Know All Three


Societal Impact


Government Solution

• Transportation Recall Enhancement Accountability and Documentation Act (TREAD Act)

• Tire pressure monitoring – Section 13

• Monitoring will be phased in over the next three years


Federal Mandates Issues

• Provisions for direct and indirect monitoring– Direct Monitoring is through sensors mounted inside the

tire– Indirect monitoring is calculated by wheel rotation rates

through the ABS system

• Mandate declared ineffective and must be rewritten for only direct monitoring

*Detroit News


Mandated Alert Levels

Ideal pressure = 26 psi cold

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

0 25 50 75 100 125 150 175 200 225 250 275

Temperature - Fahrenheit

Pre

ssu

re

Ideal

Direct Alert

Indirect Alert

18.2psi


Pressure is Critical

*Bridgestone/Firestone


Temperature is Critical

*Bridgestone/Firestone


Solution Description

The OmnAuto system provides the capability to alert the driver of low pressure relative to temperature

and maintains a history of pressure, temperature, vehicular

speed, and mileage.


OmnAuto Solution

C o ns um e r a ndM a nufa c ture r

Info rm a tio n C e nte r

C o m p u te rize dC o n tro l S ys te m

C A N B US

D a s hA le rt

R F R e ce iv e r

EC Upro ce s s o r

Tire S e n s o rs (4 )

C:\Documents and Settings\Debbie\My Documents\School\2003Fall\CS410\Demo\OmnAutoDemo.jar


Scientific Merit and Technical Innovations

• Logs pressure, temperature, and associated data under real world conditions

• Most definitive study of tire operation to date

• Data collected will ultimately lead to the design of safer tires

• Alerts based on the relationship between temperature and pressure


Goals and Objectives

• No chance of a repeat of the Ford/Firestone events.

• Consumer is given the capability to evaluate the statistical performance of their tires

• Historical data benefits manufacturers long-term design


Management Plan

• The management plan establishes the following aspects:

1. A management structure

2. A detailed project plan

3. Communication plan

4. An evaluation plan


Management StructureG e n e ra l M a n a g e r

J a n e t B ru n e lle

Pro je ct M a n a g e rZe a l Pa te l

S m a rTireJ o h n B o le g o h

V o lv oD a n ie l J o h n s to n

Fin a n ceC h ris to ph e r

O s bo rn e

L e g a lD e bo ra h

A n de rs o n

W e b D e v e lo pe rS co t Po s t le wa it

M a rk e t in gM ich a e l J a n da

W a y n e L e t t

Te ch n ica lD ire cto r

J e re m y W ils o n

A s s is ta n tTe ch n ica l

S o f twa reM a n a g e r

S o f twa reEn g in e e r

Te ch n ica lW rit e r

I n s ta lla t io nEn g in e e r

Ele ctrica lEn g in e e r

Q u a lityA s s u ra n ceM a n a g e r

Q u a lityA s s u ra n ceA s s is ta n t

M e ch a n ica lEn g in e e r

L a wy e rL o bby is tM a rk e t in gS pe cia lis t F in a n cia l A n a ly s t

Te s t in gPe rs o n n e l


Major Milestones – Phase 0

• SBIR Presentation

• SBIR Document


Schedule – Phase 0



• Assembling Team

• Lab Prototype



• Product Design

• Software subsystem

• Integration of hardware

• Testing

• Establish foothold with auto manufacturers and in lobbying efforts



• Upgrade production line during manufacturer’s scheduled downtime

• Verify modifications to production line• Documentation to be shipped with

vehicles• Training auto technicians• Production of 34,500 units


Major Milestones Production Out Years

• Establish warranty program

• Establish support program


Production Out YearsSchedule


Evaluation Plan

• The OmnAuto evaluation plan covers the following areas:

1. Efficiency in meeting budget and schedule

2. Customer impact and satisfaction3. Business success and future potential4. Monitor milestones 5. Monitor quality assurance


Evaluation Plan

• The project manager will update the task progress as defined in the project plan on a monthly basis

• Evaluation of the financial plan at three month intervals

• The management team will readdress feasibility at six month intervals

• Evaluation of the market at six month intervals


Evaluation Plan

• The project manager will review the project plan after completion of each milestone.

• Quality assurance will be evaluated as an integral part of all of our meetings – Constant improvement of processes – Constant interaction for customer satisfaction


Marketing


SmarTire Comments

• “It is already apparent that there are several courses of action required for [the mandate] to be successful but they all are dependent upon a better-informed consumer.”

-- John Bolegoh, SmarTire - February 2001 Comments to the National Highway Traffic Safety Administration


Volvo Comments

• “Monitoring and reporting of tire performance certainly is one way to create a safer vehicle and add to product differentiation. Forward thinking manufactures beat the government every time. Definitely an interesting project!"

• -- Daniel Johnston, Volvo Cars of North America.


Cost Per Unit

Estimated Product Cost per Unit

56MB memory chip $ 24.00

Processor Board/Chip $ 60.00

Housing $ 40.00

Sensors $ 34.00

Total $158.00


Profit Margin & Break Even

FUNDING

Phase 3 Cost $ 835,829.73

Phase 4 Cost $ 1,585,944.21

Total Development Cost $ 2,421,773.94

Cost per Unit $ 158.00

Profit per Unit $ 105.00

Sales Price per Unit $ 263.00

Sales Units 30,000

Production Units 34,500

Total Sales $ 7,890,000.00

Total Product Cost $ 7,872,773.94

Profit/Loss $ 17,226.06

Units sold for Breakeven 30,000

Cars needing sensor in 2005 4,000,000

Market Share to Break even 0.750%


Funding Plan

• Department of Transportation SBIR proposal

• Small business loan

• Government loan or small business grant


Budget Plan – Phase 1

Group: Overhead $30,392.26 Group: Document $5,630.09 Group: Electrical $5,486.11 Group: Legal $28,000.00 Group: Management $7,744.37 Group: Financial $2,821.33 Group: Market $3,019.56 Group: Mechanical $5,315.77 Group: Software $4,430.54 Group: Quality $4,680.76 Total Phase1 $97,520.79

SBIR Funding Limit for Phase 1: $100,000

Project Start Date: Mon 12/8/03 Project Finish Date: Wed 4/21/04



OverHead Phase 2 $348,785.81 Group: Document $39,414.08 Group: Electrical $30,415.19 Group: Legal $117,000.00 Group: Management $4,789.74 Group: Market $35,947.12 Group: Mechanical $38,943.15 Group: Software $72,663.35 Group: Quality $57,705.89 Total Phase 2 $706,760.12

SBIR Funding Limit for Phase 2: $750,000

Project Start Date: Mon 4/21/04Project Finish Date: Thu 7/7/05



Group: Overhead $171,960.00 Group: Document $10,541.96 Group: Electrical $12,775.23 Group: Legal $58,500.00 Group: Market $33,071.35 Group: Mechanical $12,408.04 Group: Support $536,573.15 Total Phase 3 $835,829.73

Project Start Date: Mon 4/23/04 Project Finish Date: Mon 3/21/05


Budget Plan – Phase 4Project Start Date: Mon 3/21/05 Project Finish Date: Fri 12/25/09

Group: Overhead $181,440.00 Group: Documentation $116,410.73 Group: Electrical $161,478.00 Group: Legal $507,000.00 Group: Market $76,207.88 Group: Mechanical $228,867.69 Group: Programming $51,242.31 Group: Quality $263,297.60 Total Phase 4 $1,585,944.21


Resource Plan – Phase 1 Certain overhead resources like facilities will

come from the Old Dominion University

• A file server will be needed for hosting website promotion, storing data files and document information storage.

• The Software Development Suite (Desired Vendor- Rational Software) is used for the software development.

Cost for Phase 1 (Resources only) : $ 30,392.26


Resource Plan – Phase 2Airfare:Booth:

Car Rental:Desktops:

Development Software:Entertainment:

Hotel:Laptop:

Lobbying Funds:Office Software:

Overhead:Per Diem:

Server:Test Track:

$14,400.00$30,000.00$1,720.00$12,000.00$32,000.00$1,500.00$6,300.00$2,250.00$60,000.00$1,000.00$160,815.81$1,800.00$5,000.00$20,000.00



Resource Plan – Phase 3

Airfare:

Booth:

Car Rental:

Document Printing:

Entertainment:

Lobbying Funds:

Hotel:

Per Diem:

$14,400.00

$30,000.00

$1,720.00

$66,240.00

$1,500.00

$6,300.00

$50,000.00

$1,800.00



Resource Plan – Phase 4

Airfare:

Booth:

Car Rental:

Entertainment:

Hotel:

Lobby Funds:

Per Diem:

$28,800.00

$30,000.00

$3,440.00

$3,000.00

$12,600.00

$100,000.00

$3,600.00



Staffing Plan – Phase 0 & 1

• Phase 0CS410 Team

• Phase 1Project ManagerElectrical Engineer (2)Financial AnalystLawyerMarket AnalystMechanical Engineer (2)Programmer (4)Quality Assurance (2)Technical WriterWeb Designer


Staffing Plan – Phase 2

• Phase 2Project Manager

Electrical Engineer (2)

Market Analyst

Mechanical Engineer (2)

Programmer (4)

Professional Driver

Quality Assurance (4)

Technical Writer



• Phase 3:Project Manager

Electrical Engineer (2)

Installation Engineer (15)

Market Analyst

Mechanical Engineer (2)

Technical Writer

Trainer



• Phase 4Project Manager

Electrical Engineer

Market Analyst

Mechanical Engineer

Quality Assurance

Technical Writer (2)


Risk Issues• Societal

– Information overload• Managerial

– Time to market– Automobile manufactures, sub-contractors and lobbyist

group• Financial

– Small Business Loan• Technical

– Cost of implementation of the system– Proprietary protocols for existing car networks– The system requires Rf receiver

• Legal– Liability if the system is not functioning properly– Government Mandates


Conclusion

• Tires are not properly inflated

• Federal Mandate is not strong enough

• If data is available, safety will improve, both long and short term

• If we save only one life, OmnAuto will be a huge success.

“All Car”Questions?


Processor Components

<<

In terface

P roces s or

T ran s fer

U S B C on n ection

D a ta b a s e


SmarTire Sensors

<<


Graphical User Interface

Tire M o n ito rin gS y s te m

Rotate TiresView Graphs

Log Repaired TireEquipment Settings

Exit

Main Page

<

<<


GUIView Graphs


Temp vs. SpeedTemp vs. Distance

Temp vs. Time

Exit

Main Page > View Graphs

<

<<


GUIRotate Tires


> Rotate Tires

Exit

Main Page

DriverFront Tire

Tire#K102QL61Z

Tire#K102QL92Z

Tire#K102QL30Z

Tire#K102QL23Z

Tire#K102QL74Z

<

<<


GUIRotate Tires


> Rotate TiresMain Page

PassengerFront Tire

Tire#K102QL61Z

Tire#K102QL92Z

Tire#K102QL23Z

Tire#K102QL74Z

<

<<


GUIRotate Tires



PassengerRear Tire

Tire#K102QL92Z

Tire#K102QL23Z

Tire#K102QL74Z

<

<<


GUIRotate Tires



DriverRear Tire Tire#K102QL23Z

Tire#K102QL74Z

<

<<


GUIRotate Tires



Thank you.Your new settingshave been saved.

<

<<


GUILog Repaired Tire


Exit

Main Page > Log Repaired Tire

Tire#K102QL61Z

Tire#K102QL92Z

Tire#K102QL30Z

Tire#K102QL23Z

Tire#K102QL74Z

<

<<




Exit


Tire#K102QL30Z

Describe the repair

_________________

_________________

<

<<




Exit


Thank you.The repair information

has been saved.

<

<<


GUIEquipment Settings


Temp vs. SpeedTemp vs. Distance

Temp vs. Time

Exit

Main Page

<

<<

“all auto”. december 8, 2003slide 2 team organization

Documents

smartire alert tire

problem characteristics

engine start3800010

engine start23800370

problemscientific merit

technical innovationscriteria

door placard36

problemdefine solutions