all about yearbooks: the weekend edition instructor: brian gervais yearbook journalism
TRANSCRIPT
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
yearbookjournalism
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Nobody’s going to read this!
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
BEFORE YOU WRITE …
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
consider your audience
Write about the thing most important to them, THEM!
BEFORE YOU WRITE …
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Will you be:• light or serious• simple or profound
consider your toneBEFORE YOU WRITE …
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Find out:• who are the participants• what really happened• where did it all take place• when did it occur• why is this story worth telling
consider your purposeBEFORE YOU WRITE …
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Help us re-live the event!
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Nearly every spread in the yearbook would be enhanced with a feature style story.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Only by writing down what happened, can the yearbook staff completely record the year.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Features are used to:
1. Identify people readers don’t know or will forget.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Features are used to:
1. Identify people readers don’t know or will forget.
2. Explain what students didn’t see or understand.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Features are used to:
1. Identify people readers don’t know or will forget.
2. Explain what students didn’t see or understand.
3. Help people re-live an event worth remembering.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Features are used to:
1. Identify people readers don’t know or will forget.
2. Explain what students didn’t see or understand.
3. Help people re-live an event worth remembering.
4. To record thoughts, feeling, accomplishments, whims, fads and changes, defining the year that was.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
it’s a question of style
BODY TEXT – past tense
CAPTIONS & HEADLINES – present tense
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
captions
1. resist numerous gag captions.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
captions
1. resist numerous gag captions.
2. provide additional information not apparent in the photo
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
captions
1. resist numerous gag captions.
2. provide additional information not apparent in the photo
3. identify the who, what, where, why, when
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
heads & subheads
1. they inform
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
heads & subheads
1. they inform
2. they excite
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
heads & subheads
1. they inform
2. they excite
3. they decorate
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
the magic formula
lead + quote + transition + quote + transition + quote + conclusion =
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
a good story
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
leads
The lead sentence in a story puts the spotlight on the most important or interesting information. They should be simple, direct and concise.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
different types of leads
SHOCKER:
You may be dead tomorrow, but don’t panic.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
different types of leads
BACKGROUNDER:
Cackling witches, screaming ghosts and pounding drumbeats were just a few of the spine-tingling sounds November 15, when drama students staged William Shakespeare's, Macbeth.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
different types of leads
DESCRIPTIVE:
The room fell silent as the effect of his words sank in.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
different types of leads
PARODY:
Money makes the world go ‘round. This became the motto of the school band’s fund raising efforts for their trip to France.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
different types of leads
QUESTION:
What does line dancing and waltzes have in common? These two dances brought fathers and daughters together in the annual …
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
quotes
Besides adding character and life to your story, quotes personalize your stories by attributing information and ideas to the participants.
Coverage is also enhanced without the use of additional photos.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
transitions
It is necessary to tie phrases, sentences and paragraphs together, so that the reader can move logically from one thought to another.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
different types of transitions
TIME:
soon
afterwards
before that
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
different types of transitions
EXAMPLES:
for instance
thus
as an illustration
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
different types of transitions
EMPHASIS:
indeed
in addition
especially
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
conclusions
Just as a story needs a captivating lead, it also requires a conclusion that leaves a lasting impression in the form of a climax, stinger or summary.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
WRITING
History will be kind to me for I intend to write it.
Sir Winston Churchill
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Thank you