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Reach more than 12,000 professionals who work in optimizing the health care built environment. ashe.org 2017 MEDIA KIT ALIGN WITH THE TRUSTED ORGANIZATION FOR HEALTH CARE FACILITY PROFESSIONALS.

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Page 1: ALIGN WITH THE TRUSTED ORGANIZATION FOR HEALTH CARE ... · ALIGN WITH THE TRUSTED ORGANIZATION FOR HEALTH ... YOUR ORGANIZATION AND WILL SHOWCASE YOUR COMMITMENT ... in all realms

Reach more than 12,000 professionals who work in optimizing the health care built environment.

ashe .o rg

2017 MEDIA KIT

ALIGN WITH THE TRUSTED ORGANIZATION FOR HEALTH CARE FACILITY PROFESSIONALS.

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ALIGNING WITH ASHE WILL STRENGTHEN THE CREDIBILITY OF YOUR ORGANIZATION AND WILL SHOWCASE YOUR COMMITMENT TO LEADING EFFICIENT AND SUSTAINABLE INITIATIVES FOR HEALTH CARE FACILITIES.

The American Society of Healthcare Engineering (ASHE) is a personal membership group of the American Hospital Association. With more than 12,000 members, ASHE is a diverse network dedicated to optimizing the physical environment of health care facilities from the initial planning stages for construction/renovation throughout their lifespans. ASHE is the leading membership group and resource for health facility operations; maintenance; engineering; planning, design, and construction; and codes and standards affecting hospitals and clinics.

ASHE MEMBER INFORMATIONMembers of ASHE are divided into two categories: • Professional Active Member: Individuals employed by a health care institution or those with their CHFM

certification

• Associate Member: Individuals who provide professional, technical, or consulting services; not health care providers

ASHE MEMBERS INCLUDE THE FOLLOWING HEALTH CARE PROFESSIONALS:

73 PERCENTof members have buying/purchasing

authority in their organizations.

On average hospitals allocate

54 PERCENTof their capital budget to construction

projects that include facilities maintenance, renovation, and new construction.

40% of ASHE members’ organizations spend more than

$5 MILLION per yearon new construction and/or improvements.

KEY STATISTICS:

A personal membership group of theAmerican Hospital Association

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Facility managers Health care construction managersInfection control practitionersMaintenance engineersConsultant engineersClinical and biomedical engineers

Plant management personnelContractorsSafety/security professionalsSupport service personnelArchitectsInterior Designers

ABOUT ASHE

Source: 2015 Hospital Construction Survey conducted alongside HFM Magazine 2016 ASHE Membership Survey

80 PERCENTof members are directly involved in the planning, design, and/or construction

of new health care projects, renovations, or enhancements.

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2016 Corporate Sponsors include:

CORPORATE SPONSORSHIPSASHE offers year-long corporate sponsorship opportunities to key industry vendors who want to align strategic goals and resources to advance health care engineering and planning, design, and construction throughout the industry. These relationships create significant value for ASHE members through education programs and research opportunities; orientation and training; building enthusiasm and motivation; and creating a forum in which members and the vendor community can network and exchange ideas.

An example of opportunities available through a corporate sponsorship with ASHE includes:

• Group membership opportunities• Knowledge exchange initiatives through education, publishing, and resource development.• Exclusive networking and advertising opportunities. • Platinum-level sponsorship and maximum exposure at both the ASHE’s two national

conferences, the PDC Summit and ASHE Annual Conference• New value-added programs or initiatives built in collaboration with ASHE that provide

value to the industry• Sponsorship and maximum exposure through the Sustainability Roadmap for Hospitals

(sustainabilityroadmap.org)

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For more information on corporate sponsorships, please contact:

Darrin Townsend, Senior Associate, Member Relations

312-422-3827 • [email protected]

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54th

2017

KE

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SASHE CONFERENCES & TRADESHOWS

LEVEL OF RESPONSIBILITY AREA OF DIRECT INVOLVEMENT PURCHASER RESPONSIBILITY

8% Principal/owner/chief executive officer

28% Vice president/director (multiple department responsibility)

44% Manager/supervisor/coordinator

19% General staff/team member

1% Intern/student

2016 PARTICIPANT PROFILES

68% Facility management/engineering/ support services

12% Construction

6% Regulatory accreditation

4% Design

10% Other

16% Final decision maker on all products

42% Final decision maker on some products

24% Recommend products

2% Investigate products

16% N/A

Continued on next page...

For every attendee on-site, one out of three work for health care facilities

1 OF 3 of attendees are at the management level or above80%

• Life Safety• Plant equipment• Construction and A/E services• Building controls• Construction equipment• Security

• Lighting• Furniture and furnishings• Sterilization• Communications• And more!

EXHIBIT RATES$2,900 per 10 x 10 ft. (100 sq. ft.) booth;$450 fee applies per corner

Additional perks included, such as one complimentary full registration and three complimentary guest passes.

Special 20'x20' booth package also available!

SPONSORSHIP RATES

Prices start as low as $500 for sponsorship opportunities that build brand awareness, drive booth traffic, offer attendee education, and more. Custom sponsorship opportunities are also available!

54th ASHE Annual Conference August 6-9, 2017 | Indianapolis, INashe.org/annual

The ASHE Annual Conference and Technical Exhibition is the go-to resource for decision-makers in all realms of health care facility management, including environmental, safety, security, and facility operations management. At this premier event, your company can connect with more than 3,500 health care facility management professionals. If you sell products or services that enhance the health care physical environment, you don’t want to miss out on the exhibit and sponsorship opportunities that await you at this industry-leading event.

ATTENDEES SEEK PRODUCTS AND SERVICES RELATED TO:

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EXHIBIT RATES

$2,900 per 10 x 10 ft. (100 sq. ft.) booth; $450 fee applies per corner

Additional perks included, such as one complimentary full registration and three complimentary guest passes.

SPONSORSHIP RATES

Prices start as low as $500 for sponsorship opportunities that build brand awareness, drive booth traffic, offer attendee education, and more.

2017 PDC SummitMarch 12–15, 2017 Orlando, FLpdcsummit.org

International Summit & Exhibition on Health Facility Planning, Design, & Construction (PDC Summit)

2017 PDC Summit exhibitor prospectus is available at ashe.org/pdcexhibit.

The PDC Summit is attended by senior leaders from hospitals, design firms, and construction companies with responsibility for the planning, design, and construction of health care facilities. The program offers unmatched networking opportunities with health system decision makers. At the PDC Summit, reach more than 3,200 health care professionals on-site and connect with senior-level health care executives, architects, construction managers, interior designers, health care facility managers, and engineers.

16% Final decision maker on all products

42% Final decision maker on some products

24% Recommend products

2% Investigate products

16% N/A

For exhibitor opportunities, contact:

Stuart Lawry ASHE Exhibit Sales [email protected]

For sponsorship opportunities, contact:

Kevin Davoren ASHE Sponsorship Sales773-401-9496 [email protected]@gmail.com

2016 PARTICIPANT PROFILESK

EY

ST

AT

IST

ICS

Attendees seek products and services related to: • Construction and

A/E services• Furniture and furnishings• Life Safety• HVAC• Lighting• Building controls• Construction equipment

• Security• Prefabricated modular pods• Communications• Roofing• Sterilization• Plant equipment• Refrigeration• And more!

MORE THAN 300 SENIOR HEALTH CARE LEADERS REPRESENTING HEALTH SYSTEMS.

LEVEL OF RESPONSIBILITY

21% Principal/owner/CEO

32% Vice President/Director

37% Manager/Supervisor/Coordinator

10% General Staff/Team Member

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PURCHASER RESPONSIBILITY

12% Final decision maker on all products

34% Final decision maker on some products

32% Recommend products

3% Investigate products

19% N/A

Special 20'x20' booth package also available!

AREA OF DIRECT INVOLVEMENT

22% Architecture

25% Construction

13% Facility management engineering/support services

11% Interior Design

4% Real estate/property management

6% Safety Management

6% Technology Integration

4% Engineering

9% Other

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Inside ASHE is a quarterly publication that is mailed to every ASHE member. This magazine is ranked as one of the top membership benefits by ASHE members and presents stories on the latest industry trends, best practices, research, and association news. Inside ASHE is also available to members in a fully interactive digital format.

ADVERTISING | PRINT FORMATAll rates include an eLink in the digital edition of the magazine. Revisions and Proofs: $50.00Position Guarantee: 15% Premium

T h e off ic i a l m ag a zin e of T h e a m eric a n So c i e T y f o r h e a lT hc a r e engin eering • W inT er 2015

www.ashe.orginsideASHE

EARN CEUs

WhilE READiNG

INSIDE ASHE

learn more

on page 8

Taking the next step on your career path

T H E OFF IC I A L M AG A ZIN E OF T H E A M ERIC A N SO C I E T Y F O R H E A LT HC A R E ENGIN EERING • SPR ING 2016

www.ashe.orgInsideASHE

EARN CEUs

WHILE READING

INSIDE ASHE

Learn more

on page 10

TACKLING THE

TRIPLE AIM

Improved population health

Better patient experiences

Lower per capita costs

F O R H E A LT HC A R E ENGIN EERING • SUMM ER 2016

www.ashe.orgInside

EARN CEUs

WHILE READING

INSIDE ASHE

Learn more

on page 10

Understanding the

CODES AND STANDARDS PUZZLE

• The latest on the new CMS

Conditions of Participation

• NFPA101

• NFPA99

Barrier management

• Occupationalsafety

• Powersystems

• Plus: The 2016 ASHE

AdvocacyReport

T H E OFF IC I A L M AG A ZIN E OF T H E A M ERIC A N SO C I E T Y

ASHE

Full-Color Rates 1x 2-3x 4xDouble Page Spread $5,529.50 $5,249.50 $4,979.50

Outside Back Cover $4,299.50 $4,119.50 $3,939.50

Front or Inside Back Cover $4,159.50 $3,979.50 $3,799.50

Full Page $3,589.50 $3,409.50 $3,229.50

2/3 Page $3,099.50 $2,939.50 $2,779.50

1/2-Page Island $2,659.50 $2,529.50 $2,389.50

1/2 Page $2,279.50 $2,169.50 $2,049.50

1/3 Page $1,729.50 $1,639.50 $1,559.50

1/4 Page $1,329.50 $1,259.50 $1,199.50

1/6 Page $1,039.50 $989.50 $939.50

1/8 Page $799.50 $759.50 $719.50

Black-and-White Rates 1x 2-3x 4xFull Page $2,619.50 $2,489.50 $2,359.50

2/3 Page $2,259.50 $2,149.50 $2,029.50

1/2-Page Island $1,939.50 $1,839.50 $1,749.50

1/2 Page $1,679.50 $1,599.50 $1,509.50

1/3 Page $1,269.50 $1,209.50 $1,139.50

1/4 Page $969.50 $919.50 $869.50

1/6 Page $759.50 $719.50 $679.50

1/8 Page $599.50 $569.50 $539.50

PRINT ADVERTISING | INSIDE ASHE

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NET RATES*

ADVERTISING | DIRECT MAIL AND BELLY BAND OPPORTUNITIES

POLYBAG DIRECT MAILAdvertise your products and services by including your flyer, brochure, or postcard in the clear plastic bag in which Inside ASHE is mailed. Whether you are promoting an event, a new product, or your entire product line, placing a direct-mail piece in our polybag with the publication will ensure tremendous exposure for your company.

BELLYBANDYou can also ensure your message is the first readers see by wrapping it around Inside ASHE with a belly band. Since readers must detach the belly band to access the rest of the publication, your full-color ad is ideally placed to get noticed.

This is an exclusive advertising opportunity, as only one belly band is sold per issue.

Direct-mail piece should not exceed dimensions of publication with which it will be mailed. If folding is required, additional fees apply. All pieces except the belly band are furnished by the advertiser.

DIGIT IZE YOUR AD! In addition to the printed version, Inside ASHE is digitally reproduced and is e-mailed to members and archived on ASHE’s website. We can attach your direct-mail piece or belly band to the digital publication for a nominal fee. To be included, advertisers must supply the digital file of the direct-mail piece or belly band in high-resolution PDF format. If you would like to animate your ad, additional charges apply.

*Advertisers placing a display ad and direct mail piece in same publication will receive a 25% discount, to be applied to the ad of lesser value.**3-Pages/6-Surfaces or more available; quotes supplied upon request.

Surfaces Print Distr ibution Only

Digital Distr ibution Only

Print & Digital Distr ibution

Belly Band $7,439.50 $1,699.50 $7,759.50

1 Page (2 Surface) $3,759.50 $520 $3,959.50

2 Page (4 Surfaces)** $4,569.50 $850 $4,819.50

Postcard $3,759.50 $520 $3,959.50

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ADVERTISING | DIGITAL FORMATIn the full interactive digital versions of Inside ASHE, viewers can virtually flip through the pages, forward articles of interest to colleagues, and click on ads to be redirected to the advertiser’s website. Members and readers receive each issue via e-mail, and each new issue is posted on ASHE’s website. A full archive of past issues is available, ensuring the longevity for your online presence.

DIGITAL EDITION SKYSCRAPER | $2,059.50The skyscraper ad displays the entire time the digital edition is open, giving your message consistent and lasting exposure.

DIGITAL EDITION SPONSORSHIP $1,749.50Your message will be prominently displayed directly across from the cover of the magazine. Animation and video capabilities are available.

DIGITAL EDITION TOOLBAR | $1,339.50Your company name is displayed as a button on the toolbar, found in the top-right corner of every page of the digital edition next to frequently used navigational icons. When viewers click the button, a box containing descriptive text about your company and a link to your website will appear.

DIGITAL EDITION AD LINK | INCLUDED IN DISPLAY AD RATESLinks increase traffic from your ad in the digital edition to your company’s website or a corporate e-mail address. Additional fees apply where noted.

For more information on advertising in the digital newsletter or Inside ASHE magazine, contact:

David Freeman • 678-808-3193 • [email protected]

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ADVERTISE HERE!

NATIONAL MEMBER E-NEWSLETTER | ASHE INSIDER

Now more than ever, professionals consume information on the go. Our ASHE Insider e-newsletter allows members to stay informed about timely industry topics and association news whether they are in the office or on the road.

Enjoy the benefits of a targeted e-newsletter.• Delivers your message directly to the inbox of 12,000 members on a regular basis• Frequently forwarded to others for additional exposure• Directs visitors to the landing page of your choice to facilitate the purchasing process• Archives are accessible for unlimited online viewing• Limited available ad space makes each position exclusive• Change artwork monthly at no additional cost to promote time-sensitive offers and events

DIGITAL ADVERTISING

PREMIUM BANNER12 Months | $21,000 • Only one spot available – NO ROTATION• Located between popular sections of the e-newsletter

CUSTOM BANNER12 Months | $10,500 • Only two spots available – NO ROTATION• Placed next to content and visible the entire

time the e-newsletter is being viewed

DISTRIBUTED WEEKLY!Sections include:• Codes and Standards• Industry Updates• ASHE Updates

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For more information on advertising in the digital newsletter or Inside ASHE magazine, contact:

David Freeman • 678-808-3193 • [email protected]

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ASHE Pages: Guiding you to an even smarter searchASHE has recently relaunched its online buyer’s guide, ASHE Pages. By using innovative search technology, the directory makes it easier for members and related professionals to find the products and services they need to manage their businesses.

ASHE Pages comes fully-equipped with robust company profile pages. A recent improvement is the ability to provide more information including additional product/company photos, maps, certifications, key contacts and social elements – and coming soon, access to company news and whitepapers.

With enhanced visual features, more intelligent search technology and marketing opportunities to fit companies of all sizes, there is no better way to connect field professionals and businesses.

Visit ashepages.com to learn more.

ASHE PAGES

For more information on ASHE Pages, please contact:

Jon Smith • 972-402-7023 • [email protected]

Jumbotron $3,000As the premier position, the Jumbotron features a large format sliding banner on the homepage of theguide. It has a direct link to your company’s brand affinity page which allows for customization and contentto fit with your company’s message.

970px x 250px | sold quarter ly

Catfish $7,500Grab the attention of industry decision-makers to sell your products and services with the Catfish – apremier ad floating at the bottom of the guide. The teaser ad is run-of-site.

970px x 90px

Leaderboard $4,999The Leaderboard provides prime real estate to see your products and services to industry decision-makers.Your Leaderboard banner will rotate at the top and bottom of the page run of site

970px x 90px

Box Ad $4,999The Box Ad provides prime real estate to see your products and services to industry decision-makers. YourBox Ad will rotate and is run of site.

225px x 270px

Featured Companies $3,999Feature your company at the top of the homepage and results page. The ad includes a full-color companylogo or graphic, a short description and a link to your website.

JPG or GIF | 255 characters descript ion | s i te l ink

*Prices do not reflect applicable taxes

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ASHE PAGES

For more information on ASHE Pages, please contact:

Jon Smith • 972-402-7023 • [email protected]

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Featured Content $1,999Gain run-of-site exposure for your organization’s expertise with Featured Content. Highlight valuableresearch, white papers or other content you have produced. Includes a run-of-site text link along withadditional copy and logo placement above search results.

Content Related Image (120-60 pixels) | 100 characters title | 255 Character | One URL link

Product Showcase LTD $1,500Highlight your products in the Vendor Showcase. Change your ad as often as you’d like to highlight specialoffers. A link to your Vendor Showcase is featured on your Completed Listing.

JPG in RGB format | f i le cannot exceed 15k | 350 x 200px

1st Place Premium Placement $1,500Reach the customers looking for your solutions! With First Place Premium Placement your completed listingwill appear in the top position within a single heading of your choosing.

2nd Place Premium Placement $1,350A Second Place Premium Placement guarantees that your completed listing will appear as the secondposition within a single heading of your choosing.

3rd Place Premium Placement $1,150A Third Place Premium Placement ensures your completed listing will appear as the third position within asingle heading of your choice.

Priority Placement $150

Get the visibility you need! With Priority Placement, your company’s completed listing will appear on the firstpage within a single heading of your choosing.

Keyword Search Package $200

Ensure that your company will appear prominently when a specific search term is used with a KeywordSearch Package. Each package includes up to five keywords!

Complete Web-Enabled List ing $499Get the exposure your company needs with a Completed Web-Enabled Listing. This essential listingincludes your full-color company logo, a corporate description, links to your website and e-mail address,and placement in up to 10 predefined headings.

JPG in RGB format | f i le cannot exceed 15k | 338 x 168px

Video Enhanced List ing $350Bring your products and services to life with videos or commercials in your Completed Web-Enabled Listing!Want more than one video? No problem! It’s just $250 for each additional video.

AVI, MOV, MP4, MPEG, QT, RM, SWF or WMV | 400 x 300px | less than 10 minutes

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SUSTAINABILITY ROADMAP

Developed by leaders in health care facility design and construction, operations and maintenance, supply chain, and environmental services, the Sustainability Roadmap for Hospitals provides access to reliable, unbiased resources that can help organizations integrate sustainable practices into the health care environment. The Roadmap is a free, comprehensive website that is a national clearinghouse for performance improvement measures, or PIMs, which are how-to guides for actions to improve a health care facility’s sustainability quotient. Included are background information, funding strategies, tools and

calculators, case studies, and more. To ensure this robust source of hands-on information continues to be regularly updated with the latest research and best practices, we need your support.

Share your expertise and support the Sustainability Roadmap for Hospitals and reach more than 17,000 health care leaders working in health care facility management, supply chain, and environmental services. Supporters are given optimal visibility within the Sustainability Roadmap as well as at ASHE, AHRMM, and AHE conferences and trade shows.

sustainabi l i tyroadmap.org

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For more information on supporting the Sustainability Roadmap, contact:

Patrick (PJ) Andrus, Deputy Executive Director, Operations

312-422-3814 • [email protected]

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Bundled packages are available. For more information on the 2017 Architecture for Health Showcase, visit archshowcase.org or contact:

Son Cao • 312-322-3803 • [email protected]

ARCHITECTURE FOR HEALTH COMPENDIUMReach more than 6,000 health care leaders at the 2017 PDC Summit and ASHE Annual Conference. This high-quality bound booklet will maintain a shelf life and guarantees that health care leaders see your best designs. For more information, please contact Son Cao at [email protected].

THE ARCHITECTURE FOR HEALTH GALLERYThe Architecture for Health Gallery is one of the most visited areas at the PDC Summit and the ASHE Annual Conference, both of which are attended by health care leaders. Reach more than 6,000 health care leaders—80% of whom are at the manager, vice president/director, and owner/CEO levels.

THREE CHANNELS OF PARTICIPATION INCLUDE:

The 2017 Architecture for Health Showcase markets your best work directly to thousands of health care leaders and decision-makers. As the health care industry’s premier architectural program, it offers a variety of touchpoints with your potential clients. The audience is diverse, and so are their design needs—firms of all sizes are encouraged to participate.

Scaled pricing is available based on square footage of project!

Arc

hite

ctur

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ealth

Co

mp

end

ium

ARCHITECTURE FOR HEALTH SHOWCASE

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You will also have the opportunity to gain facetime with conference attendees and network with peers to learn about their design initiatives.

ARCHITECTURE FOR HEALTH ONLINE | ARCHSHOWCASE.ORGReach more than 2,700 online users who explore the website each year. This additional channel will showcase your projects year round on the web and will be promoted in tandem with the PDC Summit and ASHE Annual Conference. In addition, this new database will help health care leaders find your company when they search by project, project region, or firm. Visit archshowcase.org to explore the site’s value and to see who participated in 2016.

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For more information on custom opportunities, contact:

Darrin Townsend, Senior Associate, Member Relations

312-422-3827 • [email protected]

JOB POSTINGS | CAREER FLASHCareer Flash is a job listing service that is distributed weekly to more than 12,000 ASHE members. Career Flash is an opportunity for employers to connect with highly skilled health care professionals that make up ASHE’s membership. As an ASHE member benefit, the service allows members to discover career opportunities across the health care field.

You will have the opportunity to post a career listing with the following criteria on Career Flash:• Position Title• City, State• Organization Name• Job description• Date posted

RATE: $600 for a four week run (flat rate).Once the position has been received and or posted on the website, any additional editing will be at a cost of $150 per edit. An invoice, PDF version of the ad, and a W9 form will be sent after the position has posted on the website. Initial billing is at 30 days net.

For more information about Career Flash and to download a Job Posting Request Form, visit ashe.org/promotional.

ADDITIONAL OPPORTUNITIES

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FULLY CUSTOMIZABLE PACKAGESCan’t find the opportunity you need? Have a creative idea for another sponsorship or marketing partnership? Give us a call! We would be happy to create a fully customized package that will meet your organization’s needs and goals. If you can dream it, we can do it!

• ABC Furniture company sponsoring a lounge/networking area at the PDC Summit to showcase their latest line of chairs

• XYZ Noise-reduction ventilation company creating sound-proof pods for people to make calls in during the Annual Conference

We want to build strong, meaningful relationships as we work together to achieve the common goal of optimizing the health care physical environment. As a trusted resource, ASHE is committed to our more than 12,000 members, the facilities they build and maintain, and the patients they serve. We want to help you be a part of that community in the way that works best for your organization.

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ABOUT ASHE

The American Society for Healthcare Engineering (ASHE) is a personal membership group of the American Hospital Association. ASHE represents a diverse network of more

than 12,000 members dedicated to optimizing the health care physical environment.

For more information about ASHE, visit ashe.org or call 312-422-3800.

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