alice nandawula mugisha [email protected]. aim and objectives of the course objectives:...
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Alice Nandawula [email protected]
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Aim and Objectives of the Course
Objectives:understanding the importance and the
difference types of Business Communication To increase the
ListeningSpeakingWriting effectiveness in business communication.
2
Aim: To develop effective Business communication skills that can be applied to interpersonal, organizational and external contexts.
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Objectives of the Course cntdIncrease the knowledge and understanding of
- The process of effective communication - The approaches to effective communication - The relevance of the different
communication media to effective policy communication
Intellectual Skills
- Ability to conceptualize the processes of effective communication
- Ability to discern the different environments and appropriating the relevant media to use
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Objectives of the Course cntdPractical Skills
- Ability to develop communication plans that will meet the needs of a specific department or organization
- Ability to review policy documents to facilitate effective communication
Transferable Skills - Effective writing skills - Effective oral communication skills
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Course Outline Overview of communications;
Definitions Processes and types New technologies and communication Noise and barriers to effective
communication Communication in Business Verbal Communication Business Correspondence Effective Presentations Conflict Resolution Communication Networks
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Course Outline cont’d.. Communication Systems Communication Planning Effective Business Writing Report Writing
Disclaimer: I reserve the right to modify any of the above information as necessary throughout the semester! Other topics may come in.
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References1. Bovee, CIL, Thill,J.V.S Schatzman. B.e (2003).
Business communication Today, seventh edition, New Dehl; Pearson Education.
2. Murphy, H.A, Hilderbrandt. H.W; and Thomas.J.p (1997). Effective business communication, Boston, Ma/ McGraw-Hill.
3. Online materials
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This week ...
Overview of communications; definitions, processes; and types; new technologies and communication, barriers to effective communication
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DefinitionsWhat is Communication?
The word communicate comes from the Latin verb “Communicare” that means;o to imparto to participateo and to share
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Definitions:What Is Communication?No Transfer of Meaning—No CommunicationInfluence of Mental Maps—Yes,
Communication
Communication is the process of sharing our ideas, thoughts, and feelings with other people and having those ideas, thoughts, and feelings understood by the people we are talking with. When we communicate we speak, listen, and observe
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What Is Communication?Conscious and Intentional
NonverbalVerbal
Unconscious and UnintentionalNonverbalVerbal
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Basic Communication ModelFor communication to exit there must be at least
four elements.1. A sender / encoder2. A receiver / Decoder3. Message4. Channel/Medium
Speaker encoding message decoding listener
In successfull communicationsent =received
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Communication Model
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Basic Communication Model cont’d..Encoder/ sender
Encodes the messageChooses appropriate channelSolicits feedback Attempts to minimize the noise
Encoding: the process of transferring the information you want to communicate into a form that can be sent and correctly decoded at the other end
Decoder / receiverDecodes the messagePractices active listeningProvides feedback
Decoding: the process where the message is interpreted for its content.
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Communication Processes and Types
Types of Communication
Verbal
Written
Non Verbal
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Communication Processes and TypesVerbal Communication Spoken verbal communication, relies on both
words, visual aids and non-verbal elements to support the conveyance of the meaning. Includes discussion, speeches, presentations, interpersonal communication and many other varieties.
Non Verbal Communication (Body
language) Facial expressions, gestures, paralanguage,
body language, distance, eye contact, touch, and appearance
Written Communication 1604/19/23
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Communication Processes. In case of Verbal type of Communication,
look out for the following:Verbal: What you say i.e. the messageVocal: How you say i.e. Music or your
voiceVisual: How you seem and who you are
Most powerful element of communication is:Visual
! Give importance to visual self, as much as the knowledge and experience.
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The Communication Process
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New technologies and communicationChanges in web-based technology have made it
far easier for individuals to publish, access and share information globally.
Web-based tools that have proven effective on the internet are now making their way into organizations enabled by intranets.
The rise of more accessible and easy-to-use technologies are allowing employees to voice their opinions and become more involved in communication and decision making.
Business leaders will need to understand the merits of new social software and how it can benefit them and their organizations
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New technologies and communicationEvolution of Communication
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Barriers to effective communicationSending:
Lack of gestures, tone of voice, ambigious words!: Convey the importance of the message.
Environment:
Noise.Physical obstacles, inadequency of the channels,
Receiving:
Misinterpretion of any word or behaviour, perceptual filter which reflect all our past experinces and learning
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Problems in Sendingusing technical words for communication to
nontechnical peopleforgetting that the visual and vocal elements
are the most important, words less.Ignoring the situation, expectencies and
interests of the listener according to their expertise.
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Noise in the environmentNoise creates distortions of the message and
prevents it from being understoood the way was intended
Noises may be ringing telephones, honking horns, messy, chaotic surroundings etc.
Time, inapropriate time may be an obstacle to give message clearly.Friday afternoon is not proper for a heavy meeting.
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Perception ProblemsListeners ability to understand. Lack of attention, inattentive or bored
listenersEmotional state, stress, fear, anxiety, anger, Financial pressuresPrejudgementsBe sure that the receiver is “on”
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The importance of business communicationTime is money&time has a costTime is limited with project
deadlines,workhoursBusinesspeople are not our family or friendsBusiness is not a game or joke but seriousIt is a half-diplomatic environmentWe may need any person in our career path
with the nice memories about us.
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Summary We have Covered; Definitions, Communication processes; and types; New technologies and communication, Problems affecting effective communication
Next week Communication in business
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