alexandra aiello · alexandra aiello address 3726 club place, duluth ga 30096 email...
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Alexandra AielloAddress 3726 Club Place, Duluth GA 30096 Email [email protected]
Phone (561) 379-2550
Online Portfolio
RESUME
July 2018 - Present
Seasonal Communications Assistant• Managed the credentialing process for media covering Falcons games
at Mercedes-Benz Stadium • Assisted with the Falcons weekly release, which included researching,
compiling and updating notes, statistics, records and player biogra-phies
• Coordinated player interviews and media requests on a daily basis• Assisted with game notes that included highlights of player statistics
during the game, as well as franchise and NFL records• Monitored media coverage on a daily basis through written clips and
television segments• Transcribed coach and player press conferences • Aided the Community Relations department in the coordination of
media at events • Utilized Adobe Spark to produce event recaps for Community events
and honors that were also used as social content• Assisted television production crew with major networks such as CBS,
FOX, ESPN, NBC and NFL Network • Assisted in gameday responsibilities, such as media will call, press box
management, and statistic research • Prepared and distributed daily Falcons clips • Assisted in implementing NFLOMG, a new media information re-
source for media covering the Falcons
Kansas City Chiefs Football Club
July 2017 - June 2018
Seasonal Corporate Communications Assistant• Responsible for writing press releases about new partnerships, tick-
eting and marketing initiatives and upcoming Community Relations events
• Attended all Community Relations events, coordinating player inter-views with media at the events and writing media advisories that were sent to local media prior to the events
• Transcribed coach and player interviews • Helped create talking points for coordinators• Assisted in the Chiefs weekly release, compiling statistical information • Helped create and distribute credentials for local/national media and
television networks for home games and the AFC Wild Card playoff game
• Aided in a variety of gameday jobs, including statistic research, cre-dential distribution and media will-call
• Helped coordinate a weekly executive report including social media analytics and highlighted talking points
• Created talking points for executives
EXPERIENCE
Atlanta Falcons Football Club
Super Bowl LIII
National Football League Communications Staff Member• Assisted in managing Day Passes - coordinating day credentials to
media, athletes and other guests visiting and working Radio Row • Facilitated guests walking red carpet for media needs at NFL Honors • Aided press box set up, managed the media workroom, assisted post-
game locker room for the L.A. Rams and transcribed player interviews post-game
The University of Colorado Athletics
July 2015-May 2017
Digital Marketing Assistant• Handled all social media accounts for all 15 CU athletic teams • Assisted public relations for football, soccer, volleyball, basketball
and lacrosse games in statistical information • Handled digital strategy for cubuffs.com and assisted in digital
marketing strategies • Wrote game recaps, press releases and feature articles for cu-
buffs.com • Maintained content and material on cubuffs.com • Monitored all content that was pushed to social media, analyzing
fan engagement and creating monthly reports • Traveled with the football team for the 2016 Alamo Bowl to man-
age social media content and to assist staff with features, recaps, and other bowl-related responsibilities
Student Assistant • Assisted all CU Boulder SID assistants with research and press
releases • Transcribed players and coaches interviews with the media • Helped with statistic research, game recaps, and social media
during game events • Wrote feature articles about different athletes and teams for
cubuffs.com
EDUCATIONThe University ofColorado at Boulder
2016
Bachelor of Science, Journalism News-Editorial Additional Field of Study in Communications
SKILLSAdobe InDesign - Adobe Photoshop - Adobe Spark
NFL OMG - Sidearm Administrative & Graphic Software HTML Development (novice) - Microsoft Outlook
NFLGSIS.com - StatsPass NextGen Stats - 360 SportsRadar - ProFootballFocus
EXPERIENCERESUME
FOOTBALL INFORMATION EXAMPLES
Above are pages from the Falcons weekly release that I worked on during my internship. I established a new page of stats devoted to Next Gen Stats, illustrating a different way to approach the new software.
Below are pages from the Chiefs weekly release that I owned during my internship. I was in charge of multiple
pages featuring player charts and our Business Page about community initiatives.
WRITING EXAMPLES
Adobe SparkThe image to the right is a screenshot of the Atlanta Falcons Salute to Service Week presented by Zaxby’s recap Spark that I had the opportunity to put together for the Community Relations department. This Spark was just one of many that I had the op-portunity to work on throughout this season.
Visit the link here to view my portfolio of Adobe Sparks.
Media Advisories Above is one of many media advisories that I wrote and sent out to the media during my time at Kansas City, promoting the events that our Community Relations department put to-gether that involved players from the team.
Press ReleasesAbove is an example of one of the press
releases that I wrote about signing a new player during Free Agency.
STRATEGIC COMMUNICATIONBelow are examples of scenarios that I have had the opportunity to learn from during my
career. Each circumstance has been one of the most influential learning experiences I have gained professionally.
• Atlanta Falcons Move On From All Coordinators Following the 2018 season, the Falcons let go all three of their coordinators after a 7-9 finish and missing the playoffs. It was one of the few cases that the PR department could find that an NFL team moved on from all three coordinators yet the head coach still maintained his role. The PR department sent out a press release, along with
quotes from Head Coach Dan Quinn explaining why the team moved away from each coor-dinator. PR held an end of the season press conference with Quinn and General Manager Thomas Dimitroff days after the news. • Marcus Peters SuspensionDuring the 2017 season, the Kansas City Chiefs suspended CB Marcus Peters for one game for his actions during a loss to the New York Jets. Rather than releasing a statement, the PR department decided to have Head Coach Andy Reid announce during a press conference that Peters would not be playing the following Sunday against the Oakland Raiders. By having Reid announce it, he was able to answer any questions about the situ-ation right then, allowing the focus to be shifted back to their upcoming game that Sunday.
• Joe Tumpkin Resigns After reports of Colorado assistant coach Joe Tumpkin had been surfacing revolving a situ-ation surrounding domestic dispute, the CU Athletics Sports Information Department, in-cluding Head Coach Mike MacIntyre, Athletic Director Rick George and chancellor Philip D. DiStefano released separate statements regarding the situation.
LESSONS LEARNED Each experience mentioned above was unique in its own way. I walked away with valuable lessons that you can only learn during a situation that involves strategic communication.
• Be prepared for any outcome and always have the facts • Actions by a player/coach that occur before joining the team was not in your control, the
message communicated begins when they join the team • Be a professional and always show support for the player/coach
ADDITIONAL EXPERIENCE
Above is an example of the credential log I estab-lished at the Falcons to manage single-game cre-dential requests. I was in charge of approval/denial of local/national media requests, the distribution of credentials and managing media will-call on gamedays.
Below is an example of talking points that I organized for the Chiefs President, Mark Donovan, prior to a Communi-ty event that he was speaking at and where he would be made available to local media.
Below is an example of the monthly media report I collected and was sent to leadership at the Falcons. The report - which I also created on a weekly basis - included readership numbers from clippings that was totaled through Coverage Book and tele-vision viewership numbers, collected from TVEyes. I also tracked positive and negative sentiment.
REFERENCESMorgan Shaw ParkerVice President of AMBSE Media Group Atlanta Falcons Football Club4400 Falcon Pkwy Flowery Branch, GA 30542(470) [email protected]
Matt HaleyManager of CommunicationsAtlanta Falcons Football Club4400 Falcon Pkwy Flowery Branch, GA 30542(470) [email protected]
Ted CrewsVice President of Communications Kansas City Chiefs Football Club One Arrowhead Drive Kansas City, MO 64129(816) [email protected]
Brad GeeDirector of Football CommunicationsKansas City Chiefs Football Club One Arrowhead Drive Kansas City, MO 64129(816) [email protected]
Luke ShannoCorporate Communications ManagerKansas City Chiefs Football Club One Arrowhead Drive Kansas City, MO 64129(816) [email protected]
Curtis SnyderAssistant AD/Sports InformationUniversity of Colorado, Boulder Athletics2150 Stadium Dr. Boulder, CO 80302(303) [email protected]