alexander kulikovCREATIVE | STRATEGY | MANAGEMENT | PRODUCING PORTFOLIO

summary

• organized, detail-oriented manager.

• able to strategize and prioritize effectively to accomplish multiple tasks.

• achieve results in bootstrapping or volatile environments.

• good both at internal and external strategic analysis

• give thoughtful and effective insights into the

• development/optimization areas,

• clients needs and behavior,

• growth triggers.

• experienced in creative direction and creative strategy process.

• i try to use my knowledge in strategy, research, project management and analysis combining them together with interpersonal skills, creative ideas and broad interests to deliver high business impacts.

• education:

• Graduate School of Business Saint Petersburg State University, PhD Studies, International and Strategic Management.

• Trinity College Dublin

track record

PVG: marketing analyst

St Petersburg State University: junior researcher

LavkaLavka: sales and marketing head

Quite Multimedia: creative director

Consulting in organizational behavior

Teacher

professional highlights

Analysis skills: company assessment, competitive analysis, ABC-

analysis, hypotheses;

Strategy: strategic view and perspective, creative strategy, cross-media

experience;

Management and organization: process approach, organizational

behavior, optimization, project management, cross-department

collaboration.

Creative skills: idea’s generation, conceptual

Presentation skills incl. mentoring.

disclaimer

you have now some sort of idea on who I am and then lets see what

I’ve done so far.

below you can see some of the projects that I participated in and

wanted to highlight in current presentation.

live motion-capture show at Olympics

closing ceremony

Task: fully rigged character and all-different but distinctive backgrounds with no official symbolism available for TV broadcast for motion capture show at the Olympic party.

Creative part: storyboard, styleframes, character animation guide; concept and idea of backgrounds;

Management part: interaction with foreign contractors, creative part supervision;

Character and backgrounds: 12 mimic movements incl. “Olympics-80 easter egg” left eye tear, 5 sound-reactive (equalizer) backgrounds resembling 5 Sochi zones: stadium, city, sea, mountains and winter forest.

The final disco part of Closing Ceremony: 40000+ live audience, 50+ bln tvaudience

faberge museum interactive and

mobile apps

Task: the application for interactive tables which are placed in the

exposition area of the museum; mobile application used as the

interactive guide with additional info and highlights of the

exposition. Reflect all the style of the brand and museum.

Interactive app is a round slider of 10 items fully depicting the

story of Faberge, his masterpieces and museum. In order to make

a visitor’s experience more profound, user experience was

analyzed and a strategy of app installation onto several devices

was developed – it gives user a chance to walk through museum

and devices in game manner.

The mobile app combines sound excursions, QR code scanner

and full collection listing. There also is a social networking

(sharing) features.

Creative supervisor, idea and project management

interactive chocolate museum

Task: to develop a fully interactive museum about chocolate for one chocolate producer. Museum should consist of 8 zones

from biology to tasting area.

The project was done with full tech specifications including architecture. The technical project elaborated included following

zones:

Entrance are with RFID bracelets registration desk

Biology area: Unity3D cocoa trees which grow if visitors do some easy moves;

Geography area – an interactive map with trade routes animated;

History: 2 interactive images augmented by projection effects;

Production area: an object mapping with analogous controls (buttons, rages, wheels);

Factory chocolate: a shooter games with good and bad ingredients;

Interactive photo booth with augmented reality;

Tasting area with final touch screen quiz and selling machine.

The mechanics of the excursion is fully based on RFID sensors and networking.

Idea, content schemes, project management

park “russia” amusement area

Task: an interactive presentation stand for Moscow region government: the combination of interactive and real objects. Mobile app was a part of the contract.

The stand is a combination of multitouch LED with presentation and information, 3 transparent LEDs with additional animation and an architectural mock up of future constructions in the park.

Mobile app programming control.

Stand was installed in the hall of the Moscow government building.

Content supervisor

peugeot 208 pan-russian presentation

Task: to create an interactive show and a video to start the

launch event simultaneously in 3 cities live and 20 as a video.

A dance show based on projection video presenting each part

in a unique style and color.

The show was included in the Russian Records Book.

Content idea and concept.

more projects

lavkalavka st pete

Bootstrapping promotion strategy: intensive site development including blog and assortment combined with SMM and targeted audiences campaings.

Blog with “field” news from farms and nutrition tips on products, Facebook targeted paid campaign, offline opinion leaders masterclasses, specialized portals partnerships (Kidsreview.ru, eatbetter.ru), restaurant work (CoCoCo, Terrassa, Letuchy Gollandets) and eventually – a TV advertising.

Cross-promo: Beercard, HomeDecor, Producty Café and Bar, Terrassa.

Discount system: new customer, GreenEgg user etc.

Printed, digital flyers.

Offline summer food outlet in the St Pete relaxation area – New Holland.

Offline outlets in restaurants: CoCoCo.

Festival food:

Usad’ba Jazz;

Stereoleto;

Imperial Gardens;

3 (instead of 2) delivery days

guesss research

Entrepreneurial intentions in Russia

Guesss Research - Since 2011

26 countries, 90000+ data cases.

The research was aimed to reveal

The process of new venture creation;

What nurtures and hinders the entrepreneurial spirit in Russia;

University as a center of newly born entrepreneurs;

Personal Characteristics;

Descriptive stats, regression analysis, factor analysis

Best National Report award by the Research Committee

5,10

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4,28 4,223,71

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Никогда Иногда Часто Относительно

конкретно

Я принял

положительное

решение об

основании

компании

У меня есть

конкретный

временной

план действий

по основанию

компании

Я уже начал

процесс

основания

компании

Я уже работаю

в фирме,

которую сам(а)

основал(а)

Я уже основал

более одной

компании и

веду активную

деятельность,

по крайней

мере, в одной

из них

Варианты

ответа

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Россия

Международная выборка

additional

My goals can be divided in 3 major domains:

Personal: to develop myself in profession and grow as a person, to be on the edge of innovative approach to work in an interesting and promising field.

Business: to create value at work for the profit of my company;

Life-time: to be a good citizen and provide the development of my country with a positive impact if it is possible.

I like to work in dynamic industry connected with marketing and strategy formulation. I think I can elaborate systematic insights on how the client can be presented to his target audiences at every single time and realize them into action with creative and planning.

Domains of interest: Marketing; Business; Strategy; Machine learning and AI; Space exploration; Innovation as an approach.

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