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www.alexanderhaddad.com.au [email protected] +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

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Page 1: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

[email protected]

+61 433 768 828

ALEXANDER HADDAD

Designer / Creative

2013

Page 2: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

A glamorous annual event that sees some of Sydney’s most well known and respected philanthropists, businessmen and social elite converge on Government House to celebrate Sydney’s hidden treasures and raise much needed funds for the Historic Houses Trust. This years theme being Ten Treasures of the HHT.

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Foundation Governors’ Dinner 2011

Identity / Invitation / Entrée Card

Page 3: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Foundation Governors’ Dinner 2011 / Identity / Invitation / Entrée Card

Page 4: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Foundation Governors’ Dinner 2011 / Identity / Invitation / Entrée Card

Page 5: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Foundation Governors’ Dinner 2011 / Identity / Invitation / Entrée Card

Page 6: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

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The smart and witty comedian and radio host Tim Ross descends on Rose Seidler House to present one of his most hilarious stand up acts yet! Weaving tales of suburban youth, improbable circumstances and new fatherhood, this bold act required an identity and invitational ecard to match.

Man About The HouseTim Ross

Identity / eCard / Poster

Page 7: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Man About The House / Identity / eCard / Poster

Page 8: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

The glamorous annual Foundation Governors’ Dinner once again returns to government house, as Sydney’s social elite businessmen, officials and philanthropists gather together to reminisce our youth and farm roots as well as to raise funds for the Living Rouse Appeal.

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Identity / Invitations

Foundation Governors’ Dinner 2012

Page 9: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Foundation Governors’ Dinner 2012 / Identity / Invitations

Page 10: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Foundation Governors’ Dinner 2012 / Identity / Invitations

Page 11: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Foundation Governors’ Dinner 2012 / Identity / Invitations

Page 12: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

As part of a retention campaign aimed at it’s current and existing clientel Macquarie Leasing needed a revamp of its identity and a new look to engage clients and arouse interest in new offers. A microsite, new statements and direct mail strategy was used to attract more sales.

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Macquarie Leasing

Identity / Microsite / Statement Advertising / Direct Mail

Page 13: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Macquarie Leasing / Identity / Microsite / Statement / Advertising / Direct Mail /

Page 14: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Macquarie Leasing / Identity / Microsite / Statement / Advertising / Direct Mail /

Page 15: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Macquarie Leasing / Identity / Microsite / Statement / Advertising / Direct Mail /

Page 16: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Rebranding of a local business with a much needed identity and visual communication system. The design reflecting the values of the business and their specialist craftsmanship and dedication to their service.

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Ace Timber Flooring

Identity / Stationary Branding / Advertising

Page 17: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Ace Timber Flooring / Identity / Stationary / Branding / Advertising

Page 18: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Ace Timber Flooring / Identity / Stationary / Branding / Advertising

Page 19: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Ace Timber Flooring / Identity / Stationary / Branding / Advertising

www.acetimberflooring.com.au Timber Flooring

Simply superb quality and workmanship Timber Flooring

there’s an art movement in town.

www.acetimberflooring.com.auSimply superb quality and craftsmanship.

Timber Flooring

there’s a new best spot in the house.

www.acetimberflooring.com.auSimply superb quality and craftsmanship.

Page 20: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Website and online prescence for a local business specialising in premium service timber flooring solutions. The design reflects the strong focus on service and the honest and frank nature of the business.

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Ace Timber Flooring

Web / Branding

Page 21: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Ace Timber Flooring / Web / Branding

Page 22: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Sweet 16 is the 16th reiteration of the annual 50’s Fair at Rose Seidler House! With live music, swing dance, fashion, cars and every sort of collectable that screams 50’s, it’s one of the best ways to explore the era that brought to us Rose Seidler House.

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Fifties Fair

Identity / Poster / Advertising

Page 23: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Fifties Fair / Identity / Poster / Advertising

Page 24: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Fifties Fair / Identity / Poster / Advertising

Page 25: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

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Opening Hours:WED: 12PM - 6PMTHUR: 12PM - 7PMFRI: 12PM - 6PMSAT: 12PM - 5PM December 1 – 15, 2007

Alexander Haddad, José Parlá, Büro Destruct and Vince Frost

Monster Children Gallery 20 BURTON STREET SURRY HILLS NSW 2010 AUSTRALIATELEPHONE: +61 2 9332 2040

An exhibition of modern and experimental typography featuring work from;

O7

to be held at the Monster Children Gallery

Proud Sponsors

Proud Sponsors

December 1 – 15, 2007

Billboard, poster and invitations campaign for Typographika. An event promoting the gathering of many typographic talents in the one location in an exchange of free thought, ideas, and innovations with regard to experimental typography.

Typographika

Advertising / Identity / Invitations

Page 26: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

O7TYP GRAPHIKA

Proud SponsorsMonster Children Gallery 20 BURTON STREET SURRY HILLS NSW 2010 AUSTRALIA

to be held at the

Alexander Haddad, José Parlá, Büro Destruct and Vince FrostDecember 1 – 15, 2007.

typographika.com.au

An exhibition of modern and experimental typography featuring work from;

Monster Children Gallery

Typographika / Advertising / Identity / Invitations

Page 27: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Typographika / Advertising / Identity / Invitations

Page 28: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

A development proposal magazine providing insight into the cultural heritage of Australia’s most iconic beach and surrounds, as well as promoting the redevelopment of an iconic public space, Bondi Beach Park. The magazine aims to introduce the new deveopment of the space.

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Bondage Magazine

Publication / Public Spaces Journalism / Branding

Page 29: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Bondage Magazine / Publication / Public Spces / Journalism / Branding

Page 30: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Bondage Magazine / Publication / Public Spces / Journalism / Branding

Page 31: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Taking cities back to their roots, to their foundations, to the forest. Cityforest is a non-for-profit organisation inspiring sustainable lifestyles amongst city dwellers and promoting the return to an ecologically harmonious environment within cities. Thus creating sustainable cities of the future.

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Cityforest

Identity / Branding / Print

Page 32: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Cityforest / Identity / Branding / Print

Page 33: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

Cityforest / Identity / Branding / Print

Page 34: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

ALEXANDERHADDADResumé

QUALIFICATIONS //

- -Bachelor of Applied Design (Communication) Billy Blue College Of Design (2010)

Associate Degree in Communication DesignBilly Blue College Of Design (2008)

- -Higher School CertificateArthur Phillip High School (2006)

- -Motivated, honest, industriousTeam leader and team playerGood Oral Communication Skills and ability to speak confidently to individuals and large audiences.Proficient with Mac OS, Windows and major creative applications (Adobe Creative Suite)Proficient with Microsoft Office softwareFluent in Russian and Ukrainian

- -PROVIDED UPON REQUEST

SKILLS & QUALITIES //

EXPERIENCE //

EDUCATION //

ACHIEVEMENTS //

FREELANCE DESIGN EXPERIENCE //

INTERESTS //

- -Business Card and IdentityAce Timber Flooring (2009)

Australian Women’s Day event posterAuburn City Council (2008)

Inhouse Graphic Design work experienceScreenrights (2007)

• Time management and prioritising, running several projects at a time with competing deadlines• Administrative duties

Barista Assist/Cashier Gloria Jeans Coffee Auburn (2007-2009)

Duties include:• Customer service - taking orders and serving customers.• Cash handling• Assisting barista and making coffee according to customers orders• Cleaning and maintaining a safe and tidy workplace

Saturday Indesign Guests AssistantSaturday Indesign (2007)

Duties include:• Customer service - welcoming customers to the event and assisting with their inquiries• Directing and assisting customers in navigating to various showrooms/exhibits• Crowd control and OH&S compliance

- -Graphic DesignerGorilla Communications (current)

Duties include:• Layout design for brochures, packaging, web etc.• Designing advertising and promotional material for both print and online media.• Building and managing HTML email marketing campaigns• Designing identities brand guidelines and tone of voice.• Managing several design projects with competing deadlines and mandates.

DesignerHistoric Houses Trust (2011-2013)

Duties include:• Assisting exhibition designers with exhibition displays• Designing advertising and promotional material for both print and online media.• Preparing files for print and production, developing mock-ups and maintaining and archiving files• Gathering quotes, liasing and negotiating with printers and suppliers, and conducting press-checks.• Managing several design projects with competing deadlines and mandates.

Freelance DesignerSDirect (2010-2011)

Duties include:• Designing direct marketing flyers, brochures, mailers, microsites, websites in accordance with brand guidelines• Preparing files for print and production, developing mock-ups and maintaining and archiving files

- -DesignPhotographyTypography FilmTheatreArchitecture

Travel FoodSports (soccer)Guitar (currently learning)Books and magazinesComputing and technology

- -Work featured on the loop (www.theloop.com.au)

Work to be featured in Choi’s GALLERY magazine

- -Five Distinctions and seven High Credits and Credits Billy Blue College Of Design (2007-2010)

Universities Admission’s Index Score 75.04Arthur Phillip High School (2006)

First in Legal Studies and 6th in Business Studies Arthur Phillip High School (2006)

WORK EXPERIENCE //

// DETAILSE: [email protected]: www.alexanderhaddad.com.auM: 0433 768 828

REFERENCES //

Page 35: ALEXANDER HADDADalexanderhaddad.net › Alexander_Haddad_Portfolio.pdf ·  alexanderhaddad@gmail.com +61 433 768 828 ALEXANDER HADDAD Designer / Creative 2013

If you have any queries simply contact me on the details below:[email protected]+61 433 768 828

Thank you