ExperienceMarketing Intern June 2015-PresentLifetouch Portrait Studios• Launching content marketing efforts for Lifetouch Business Portraits• Building LinkedIn presence, including page and content creation• Providing website content revisions and recommendations• Executing direct mail campaign to targeted industries

Public Relations Intern August 2013-May 2015Iowa State Athletics Communications Department• Primary Contact for Iowa State Tennis• Wrote more than 50 press releases and feature stories for Cyclones.com• Increased team social media following by 167 percent on Facebook and 71 percent

on Twitter• Designed and distributed programs on home match days• Managed results and records• Assisted with Division I Athletic Events, including football, men’s and women’s

basketball, and volleyball• Assisted with press conference duties for NCAA tournaments including volleyball

and women’s basketball

Marketing Assistant August 2014-May 2015Iowa State Memorial Union• Kick-started a blog for the Memorial Union website and provided regular posts to

increase engagement and awareness• Created and managed content for Facebook, Twitter, and Instagram• Wrote and edited blog content weekly, including custom and unique uses of image

and video content• Created and edited simple custom graphics and videos for social media campaigns

Financial Services Intern June-August 2014Weber Shandwick Public Relations, Minneapolis• Completed media monitoring reports for two clients on both a daily and monthly

basis• Pitched stories to more than 20 reporters, garnering coverage in one national outlet• Assisted with a small-scale event, resulting in an attendance of 64 local employers• Spear-headed SEO tag audit of more than 450 online tips and provided feedback to

client• Built and updated media lists for future client and agency uses

Public Relations Co-Chair, Social Media September 2013-April 2014VEISHEA, Inc., Iowa State University• Managed, wrote, and edited more than 15 blog posts for website use, as well as

oversaw migration of the blog from Wordpress to website homepage• Coordinated and delegated tasks to a two-person committee, while working with

other committees to promote events• Communicated goals and tasks of the VEISHEA Public Relations committee with

advisers, general co-chairs, and other executive board members • Led team in brainstorming, planning, and executing social media strategies for

Facebook, Twitter, and Instagram, increasing following by 28 percent on Facebook and 58 percent on Twitter

Softwares• Adobe InDesign,

Photoshop, and Illustrator

• Microsoft Word, Excel, and Powerpoint

• Cisionpoint • Sysomos• Wordpress• iMovie

Education B.A., Iowa State University Public Relations &Speech Communications May 2015• Dean’s List: Fall 2014,

Fall 2015• Public Relations Student

Society of America Member

• Public Relations Campaigns class: Worked on a team to research, plan, execute, and measure a full campaign for Portobello Road, a small fashion boutique store, including a social media contest and local event to increase awareness of the store’s location and affordability.

aef Alexa Foster9699 Knightsbridge Rd. #4, Eden Prairie, MN, 55347 • 309-738-2365

alexaefoster@gmail.com • alexaefoster.wordpress.com

Skills• Strong social media

skills• Excellent written and

verbal communication skills

• Knowledge of AP Style