Details of the product

• It is a pixels game that is completely made out of blocks.

• You have to pay to be able to get online and, you can play offline for free.

• Minecraft is a java based game design meaning that you don’t need a fancy computer to be able to play it.

• This game has had many people play it including famous you tubers like Captain Sparkles, and have gave out information to many people about the game by making videos on it.

Information about the target audience

The information I got for the target audience was a website called survey monkey, that allowed me to create an online survey. To

show what type of people play this game and how often they play it a day.

My research shows that people from the age range of 10 to 18 play this game and they

play it around about 6 – 4 hours a day.

Evidence of market research

I have looked at other adverts to do with this game and it shows that there are a lot of adverts for this, meaning that

the market for this product is highly satiated.

Some other market research that I done was the type of games that are out there. And how many games are sold a year and that totaled it leads up to 1 million games a year.

Advert proposal 

The Aim of this advert is to making it more of a popularly game and to show people what it can

do, because most people criticize the game before even playing it. And this reduces the number of players, that play the game, and

there are always constant up dates.

USP 

The selling point of the advert is to demonstrate that the game has different ways of playing. I

will show that you can build survive and mine.

Storyboard

My storyboard is of game footage that shows point of view footage of the game being played. It will show the

viewer how you can build and mine in the game and show them the different landscapes.

How the advert targets the right audience

This game looks at people aged to 8 to 16 year olds however there are a group of

people that are around 30 to 40 years old that play it a bit more formal than people

below age of 16.

How the advert will attract new buyers

This will attract new buyers because it well encourage people to try it for free and if the like it they will buy it.

People normally take on look at the gun then they judge it before playing the game it’s self. And some good games are

like that including minecraft.

When you think the advert should be show.

I think the advert should be shown when the majority of the population are watching television because there is a lot of age difference in the playing of the

game and showing it when a lot of people are watching say around 6:00 to 7:00 when most people are watching the television and having dinner and

watching a show everyone likes watching, Simpsons and Futurama