alenka portfolio 2016
DESCRIPTION
ÂTRANSCRIPT
FOOT LOCKER // THE WHITE COLLECTION
ALENKA GOMBOCsenior designer
“I am an enthusiastic, versatile and hard working designer. I like to combine a fine level of conceptual and strategic thinking with a strong visual language. I love experimenting with different techniques and I’m always excited about new challenges. Good team and solo player. Friendly, reliable and fun. “
EDUCATION
2009-2011 FdA Design for Graphic Communication, London College of Communication
2008-2009 ABC Diploma in Graphic DesignLondon College of Communication
2007 Packaging design short course, Central Saint Martins, London
2003-2007 BA Cultural Studies,Faculty of Social Sciences, Slovenia
LANGUAGES
Slovenian (native)English (fluent)Croatian (conversational)Portuguese (conversational)
SKILLS
Adobe SuiteIllustrationScreen-printingLetterpressPhotography
CONTACT DETAILS
M: 21 999 41 3656E: [email protected]: www.alenkagomboc.com
FREELANCE WORK
Havas Worldwide London Nov 2015
McCann Health London Sept - Oct 2015
Missouri Creative Aug 2015
Conran Design Group Aug 2015
FITCH London July 2015
Interbrand London June 2015
Boden May 2015
Missouri Creative Sept 2013 - Mar 2015
The Body Shop Nov 2013 / May 2015
MarkSmith Design Feb / May - July 2013
forpeople Apr 2013
Interbrand London Sept - Nov 2012
The Partners New York Jul - Aug 2011
REFERENCES
Stephen Martin Senior Art Director at McCann Health [email protected]
David Jenkinson Creative Director at Elmwood (previously Interbrand) [email protected]
ALENKA GOMBOC C.V.
&
LE MACARON // BRANDING & PACKAGING
The brief was to design a visual identity and aset of invitations for an upmarket macaroon shop. I’ve used the classic sweet shop design and mixed it with elegant type structure to give it that sleek finish.
LE MACARON // BRANDING & PACKAGING
FOOT LOCKER // THE WHITE COLLECTIONFOOT LOCKER // BACK TO BLACK // RETAIL DESIGN
The brief was to come up with a creative for a Triple black collection for Men, Women and Kids. In celebration of back to school with a large selection of classic silhouettes available in the triple black style.
FOOT LOCKER // BACK TO BLACK // RETAIL DESIGN
THE BODY SHOP // ILLUSTRATION & DESIGN
Design and illustrations for The Body Shop ‘Shaving Kit’ and “Fragrance Kit’ gift sets.
THE BODY SHOP // ILLUSTRATION & DESIGN
DOW JONES // DJX // BRAND EXPERIENCE
I have been working on DJX (by Dow Jones) brand experience looking at illustrations, 3D environment, staff / crew uniforms,...making sure the experience is emotive and engaging to achieve the desired effects.
DOW JONES // DJX // BRAND EXPERIENCE
FOOT LOCKER // THE WHITE COLLECTION
L O N D O N
! " "##
TALL ORDER // FASHION BRANDING
Tall Order is a denim brand for tall ladies. Finding good quality stylish denim for tall women is a difficult task, hence the name “Tall Order”. The main graphic elements of the brand are the “long-legged A” and the “stitching” which occur in different forms across brand applications.http://www.tallorderclothing.com/
TALL ORDER // FASHION BRANDING
TALL ORDER // FASHION BRANDING
FOOT LOCKER // THE WHITE COLLECTIONJONES & PAYNE // LOGO RE-DESIGN
Logo re-design for London’s award winninghair salon. http://www.jonesandpayne.com/
JONES & PAYNE // LOGO RE-DESIGN
GET DIFFERENT26.03.14
!"#$%&'!()*#
COASTERS front
back
FOOT LOCKER // BACK TO BLACK // RETAIL DESIGNTHE ABSOLUTE COMPANY // KAHLUA // BTL CAMPAIGN
The brief was to come up with a KAHLUA BTL concept bringing to life the new “retro cool” brand strategy in a surprising and appealing way that puts Kahlua back on the map for desirable cocktails.
FOOT LOCKER // BACK TO BLACK // RETAIL DESIGNTHE ABSOLUTE COMPANY // KAHLUA // BTL CAMPAIGN
WOODBRIDGE
suffolk
MALT YARD // BRANDING
Working with MarkSmith Design I have developed the logo and visual identity fora retirement home property. Drawing inspiration from rustic malt house visuals here’s the results.http://www.maltyard.com/
Set in a historic quarter of the charming town of Woodbridge, Malt Yard combines the advantages of a
busy market town with the charm of village life.
Built on the site of an old malt house, this collection of 33 apartments is close to the River Deben and the quay, with its restaurants and harbour.The timber frame design, natural colours and materials of the interiors are all in keeping with the surrounding buildings and landscape.Malt Yard has a Club Lounge overlooking a large terrace, a lift, a gym and guest rooms where friends and relatives can stay.
Woodbridge town centre, with its independent shops and boutiques, cafes and restaurants, is just a short walk away. Set in a historic quarter of the charming town of Woodbridge, Malt Yard combines the advantages of a busy market town with the charm of village life.
Welcome to
WOODBRIDGE
suffolk
WOODBRIDGE
suffolkHOME ABOUT REGISTER
!"#$%&'()$*+,-.+-$/).+0)-0$)
+12345+654+473+
89$:*9./;#-;%<
A development of lovely 1 & 2 bedroom apartments for sale WOODBRIDGE
suffolk
WOODBRIDGE
suffolk
WOODBRIDGE
suffolk
MALT YARD // PROPERTY BRANDING
Property branding for Grade A office accommodation in Mayfair that is likely to be of interest to high end financial occupiers. Logo reflects luxury nature of property as well as the Art Deco origin of the building.
STRATTON HOUSE // PROPERTY BRANDING
STRATTON HOUSE // PROPERTY BRANDING
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@£$%^&*() _ +{}:”|<>?Adias sam excest ma dolo eumet lia volumquia vel inum re sed quidi que nis rae. Olorestissim aut lacia nem cusda nonsequos el everia voluptat a cuptiusto vent. Pelit, voluptiniati ommos expedi blatibusdae. Aci venv ditae cus inti rerit as aut laborat ionserum rem aut ut expliquatio et apientibus a porumquam, soluptatat od expliqu odione volenitiur sunto ea doluptat. Hitia nobis dereped itatur, quamusam, te qui ut quis alitas moluptiumqui apedi cusam qui.
BEBAS NEUE
MALIBU RUM // LIMITED EDITION PACKAGING & CAMPAIGN
The brief was to develop a MALIBU OriginalLimited edition packaging and campaign idea which brings to life the MALIBU brand as an icon for summer. Strategy was focusing on Malibu home entertainment and how this comes to life in retail, print and social media.
THE ABSOLUTE COMPANY // MALIBU RUM // LIMITED EDITION PACKAGING & CAMPAIGN
PROMOTION
SOCIAL MEDIA
The mixes that receive the most likes will have there recipes shared on the Malibu website and the winners will also win a place on a tropical mixology course.
Pintrest and Instagram
Share a video or image of your craziest Malibu cocktail recipe and post on Pinterest and Instagram where Malibu will repost the coolest and tastiest mixes.
THE BOTTLE SECONDARY PACKAGING
