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Hispanic

Enterprise:Attaining Success,Building Wealth

15TH ANNUALLEGISLATIVECONFERENCE:

Capitol HillHeeds USHCLegislativeAgendaPage 16

C O N V E N T I O N P R E V I E W I S S U E

Effective Strategies toIncrease Your BusinessPage 12

Page 4


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U N I T E D S T A T E S H I S P A N I C C H A M B E R O F C O M M E R C E

W W W . U S H C C . C O M

COME to the largest gathering of Hispanic business owners,

corporate executives and local and statewide Hispanic

Chambers of Commerce.

NETWORK and exchange ideas for better business strategies

for long-term business growth.

PARTICIPATE in matchmaking sessions with supplier-diversity procurement officers from corporate America and the

federal government.

TALK to experts about building wealth, new technology

business solutions, and how to get the contract.

ATTEND workshops, chamber training and business sessions

about Hispanic Enterprise: Attaining Success and Building

Wealth.

WATCH young and aspiring entrepreneurs compete their best

at the National BizFest Competition.

eptember 14-17, 2005idwest Airlines Convention Centerilwaukee, Wisconsin

PHOTO COURTESY OF VISIT MILWAUKEE


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FEATURES

4 USHCC 26TH ANNUAL NATIONAL CONVENTION &BUSINESS EXPO Hispanic Enterprise: Building Wealth, Attaining Success

9 ANNUAL NATIONAL BIZFEST DRAWS YOUTH FROMAROUND THE NATION Innovative Business Plans Sure to Abound

10 SBA MATCHMAKER at 26th USHCC Annual Convention& Business Expo

11 CHANGING OF THE GUARDMeet Michael L. Barrera, USHCC President & CEO

PROCUREMENT

12 AHORA SE PUEDE! Advancing Procurement Opportunities for HBEs

14 ADVANCES IN PROCUREMENTVirtual Trade Show Connects Buyers and Suppliers in Cyberspace!

20 THE EVOLUTION OF SUPPLIER DIVERSITYFord Motor Company Cultivates Supplier Diversity Expansion

TECHNOLOGY

15 LEGISLATIVE ACTION CENTERUSHCC Utilizes CAPWIZ to Lobby Capitol Hill

CHAMBER ACCESS

16 CAPITOL HILL HEEDS USHCC LEGISLATIVE AGENDAA Report on the USHCC 15th Annual Legislative Conference

18 CHAMBER NETWORKING BRIEFS

19 REACHING BROADER HORIZONS Hispanic Chamber NurturesLocal Business in El Paso

22 MAXIMIZING YOUR CORPORATE PARTNERSHIPSMaking the Most of Non-dues Revenue: Lexmark Advises

OF INTEREST24 HISPANICS TODAY What Have You Been Missing?

Executive EditorDavid C. Lizrraga

Managing EditorGrillo & Company

& ommuncat ons

PublisherUnited States HispanicChamber of Commerce2175 K Street, NWSuite 100

Washington, DC 20037Tel: (202) 842-1212

Fax: (202) 842-3221www.ushcc.com

Mexico OfficePuerto Real No. 11-P.B.

olonia Condesa 06170Mexico, D.F.Tel: (525) 55-286-0564Fax: (525) 55-553-4327

NETWORKINGis a publication of the United States HisChamber of Commerce (USHCC). The oand information expressed in guest colare those of the authors and do not nereflect the views of the USHCC. The USwelcomes contributing articles from itsmembers. For more information, conta

[email protected].

This issue ofSHCC NETWORKING

s made possible through agenerous grant from

Altria Group, Inc.

NETWORKING

NETWORKINGSUMMER 2005

USHCC 26TH ANNUALNATIONAL CONVENTION BUSINESS EXPOPAGE 4

USHCC15TH ANNULEGISLATIVCONFERENPAGE 16

ADVANCPROCUREM

PAG

AHORASE PUEDE!

PHOTO COURTESY OF VISIT MILWAUKEE


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nited States HispanicChamber of Commerce

2004-2005 Board of Directhair

David C. Lizrraga, Los Angeles, CA

Vice ChairFrank Rivera, Phoenix, AZ

President & CEOichael L. Barrera

Legal Counselelinda Guzman

Region I

Eric Carson, Waipahu, HI+

David C. Lizrraga, Los Angeles, CA

Rafael Sanchez, Sacramento, CA+

Elizabeth Gallagher, Las Vegas, NV*

Region II

Frank Rivera, Phoenix, AZ+

Tina Cordova, Albuquerque, NM

Jerry Natividad, Lakewood, CO*

Peter A. Granillo, Tucson, AZ+

Region III

assey Villarreal, Houston, TX**

arc Rodriguez, Austin, TXPaul Rodriguez, Kansas City, KS*+

Jeanette Hernandez-Prenger, Kansas City,

Region IV

Ruben Acosta, Detroit, MI

Vincent E. Rangel, Chicago, IL++

eorge Franco, Milwaukee, WI*+

Sandra Figueroa Bast, Highland Park, IL

Region V

Ed Diaz, Wheatley Heights, NY*+

Esperanza Porras Field, Morristown, NJ+

Alfred Placeres, New York, NY

Alex Garcia, Newark, NJ

Region VI

Jackie Rojas-Quiones, Tampa, FL

Robert Chavez, Antioch, TN*+

Luis J. Torres-Llompart, Rio Piedras, PR+

Enid Toro de Bez, Hato Rey, PR

* Denotes Regional Chair** Denotes Foundation Chair+ Denotes USHCC Foundation Board Member++ Denotes USHCC Foundation Vice Chair

Welcome back!It is my pleasure to welcome you to theSummer issue ofNETWORKING, thequarterly publication of the United States Hispanic Chamber of Commerce.

As the primary advocate for Hispanic business, our charge is to increasecontracting by corporate America and the federal government with theHispanic business community. Our commitment is evidenced by therecent selection of Michael L. Barrera, SBA National Ombudsman, for theposition of USHCC President & CEO (please refer to page 11 for story onMr. Barrera). You will hear a lot about procurement in the coming months;it is the theme of this years Annual Convention. You will see its impact inthe discussion that follows about programs being developed for you, ourmembership, to increase your participation in revenue generating programsat the local, state and national levels. As we go to print, USHCC membersare taking part in procurement initiatives that include trade development inMexico and China, as well as participating in a virtual trade show from theirown desks.

This edition ofNETWORKING previews USHCCs 26th Annual NationalConvention & Business Expo in Milwaukee. We invite you to join usSeptember 1 -17, 2005 for what promises to be our best convention yet.Many events at the Convention will help in making solid procurement

inroads with corporate and federal buyers. From the SBA matchmakingprogram to the many networking events, we invite you to take advantage ofall of them!

Thanks to this years Legislative Conference participants, the conferencewas a huge success! We set out to substantially increase our influence andpresence on Capitol Hill and you responded by setting a record number ofscheduled and attended meetings with more members of Congress fromcongressional districts throughout the country than in past years. Ourwork is hardly done, but what a start! We look forward to your continuedparticipation in carrying out and enhancing our Legislative Agendathroughout the year.

Weve included much information of use to our chambers and constituentbusinesses. Please take time to read the information included in this edition

NETWORKING, and save it as a resource. We are working to ensure thatbecomes an invaluable resource for all of our readers.

Please plan on joining us in Milwaukee this September. We anticipate yourparticipation and promise you a most productive and enjoyable USHCCConvention to date.

Nos vemos en Milwaukee!

DAVID C. LIZRRAGAChair of the USHCC Board

PAGE 2 NETWORKING SUMMER 2005


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Dear Friends,The US Hispanic Chamber of Commerce

Foundation has experienced unparalleled

success this year, with numerous

accomplishments witnessed throughout the

country. Through a series of unique and focused programs and

activities, all launched with the generous support of our corporate

partners, the Foundation has implemented many new mechanisms

for serving our chamber members and youth collaborators. From

access to mentoring and diversified scholarship opportunities

o summer corporate internships and workforce development

initiatives, the Foundation has indeed embarked on a stepped up

path to building capacity in 2005.

This capacity building leads us into the USHCCs 26th Annual

National Convention & Business Expo. This years convention

heme Hispanic Enterprise: Attaining Success, Building Wealth

has been the cornerstone of the USHCC Foundation since itsinception. This synergy with USHCCs mission has meant greater

impact for the entire USHCC organization; working together is

he key to maximizing our resources. The Foundation is proud

o have been able to continue delivering quality and innovative

programs that strive to achieve success for our members, our

Hispanic business community, and our Hispanic youth.

Please join us at this years Convention & Business Expo in

Milwaukee where we will host a series of dynamic activities. The

Foundation will kick off the Convention with our 5th Annual

Golf Classic sponsored again by FedEx. Each year this event growsin size and significance because of the support and commitment

of our sponsors. National BizFest participants come from all

over the country, Puerto Rico and Mexico to display their business

skills and talents. Keeping with the spirit of the BizFest and

entrepreneurship, the Foundations Small Business and Workforce

Diversity Pavilion on the Expo floor will highlight the

countrys small Hispanic-owned businesses, the core of the

USHCC membership and fueling the U.S. economy. Finally, the

Foundation has expanded the Hispanic Chamber training series to

deliver the latest tools and resources our local Hispanic Chambersof Commerce need to build their organizational capacity.

We are delighted to have you join us again this year. See you in

Milwaukee!

incerely,

Frank LopezPresident

SHCC Foundation

Massey VillarrealChair of the Board

SHCC Foundation

Staff

SUMMER 2005 NETWORKING PAGE 3

Michael L. Barerraresident & CEO

rank LopezresidentSHCC Foundation

William RodriguezChief Financial Officer

laudia AbuinVice Presidentnternational Trade

ergio BrondonternSHCC Foundation

ucia CortesCoordinatorMember Services

Ruthie Fesahazionrogram & Communications Intern

aith Kaneshirossistant to the President

Dongsub KimT Intern

Rick Lealpecial Assistant to the President

edro MartinezAccounting Manager

Guillermo A. MenesesCommunications Director

hana MosherDirector of Special Projects

SHCC FoundationOlga Quiroznternational Trade Assistant

udy RosalesOffice Assistant/Receptionist

Mona Rowghaniccount Intern

Georgina SalgueroManager

vents Services

ourdes SantiagoVice President & Executive Producer

Hispanics Today

Rosanna TapiaCorporate Relations Assistant

Zelandia TapiaManagerDisbursements & Billing

onnie ValienteDirectorCorporate Relations &Member Services

uanita Villavent Services Intern


6/28NETWORKING

F E A T U R E

A


7/28NETWORKING PAGE 5

Your Hosts inMilwaukee!

USHCC is proud to have as the 26th

Annual Convention Host Chair Geor

Franco, USHCC Region IV board

member and Chairman & CEO of

Milwaukee-based National Financial

Corporation. The Convention Host

Committee are strong supporters

of the USHCC and serve as a vital

part to the continued growth of the

organization. We truly appreciate the

time and guidance in making this yea

convention one to remember.

George Francoonvention Host Chair

USHCC 26th Annual Convention& Business Expo

Convention HostCommittee

Forest County PotawatomiCommunity Executive Counci

Harley-Davidson Motor Co.

Journal Sentinel Inc.

Northwestern Mutual Insuranc

US Bank

Wisconsin Energy Corporation

E A T U R E

Milwaukee Hosts

Golf Classic

Highlighting Latina Entrepreneursand the Global Community


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HISPANIC

VENDOR

DIRECTORY

National Leadership & Chamber Excellence Training

Business Expo

F E A T U R E

The USHCC Procurement Council recentlyrevamped the Hispanic Vendor Directory assist in their search for qualified Hispanvendors. By registering in the Vendor Direbuyers from participating corporations wbe able to find Hispanic business across US that produce the goods and services tprocure on a daily basis.

The newly revamped vendor directory fea

increased functionality that allows the adof marketing collateral such as productbrochures as well as minority certificationstatus. Register by going to www.ushcc.cand follow the Hispanic Vendor Directory

PARTICIPATING CORPORATIO

ASG Renaissance

AT&T

Avendra

BellSouth

CasianoCommunications

CBS.com

Cen ant

The Coca-ColaCompany

Enterprise

Ford MotorCompany

Genera Motors

Horton InterpretingServices, Inc.

IBM

ntel

PMorgan Cha

arriott Interna

GM Mirage

exteShell

PepsiCo Inc.

Pinnacle

Sodexho

Sprint

Starwood Hote

El Tallerollaborativo

oyota

erizonommunicatio

yndam Hote


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TUESDAY, SEPTEMBER 13

6:00 PM - 8:00 PM 5th Annual USHCC Foundation-FedExolf Classic Reception

WEDNESDAY, SEPTEMBER 14

6:30 AM - 4:30 PM 5th Annual USHCC Foundation-FedExolf Classic

8:00 AM - 5:00 PM Business Expo and Small Business &Workforce Development Pavilion Move- In

9:00 AM - 5:00 PM SBA/Hewlett Packard Small BusinessFoundation Business Matchmaking Session

11:00 AM - 6:00 PM Registration

6:30 PM - 9:00 PM Opening Reception

9:00 PM - MIDNIGHT USHCC Hospitality Night

THURSDAY, SEPTEMBER 15


7:00 AM - 5:00 PM National Youth Entrepreneurship BizFest

7:30 AM - 9:30 AM Opening Breakfast

8:00 AM - 6:00 PM Business Expo and Small Business &Workforce Development Pavilion Move- In

9:45 AM - 11:15 AM Plenary Session: Procurement

11:30 AM - 12:30 PM Concurrent Business Workshops

12:45 PM - 2:15 PM Anna Maria Arias HispanicBusinesswomens Luncheon

2:30 PM - 5:00 PM National Leadership & ChamberExcellence Training

6:30 PM - 10:00 PM LatinPalooza Event, hosted by the Hispanichamber of Commerce of Wisconsin

NETWORKING

As of 7/1/05. Schedule subject to change. Visit www.ushcc.com for updates.

FRIDAY, SEPTEMBER 16

:30 AM - 4:00 PM Registration

8:00 AM - 11:45 AM Business Expo and Small Business &Workforce Development Pavilion Move-In

8:00 AM - 10:00 AM International Breakfast

8:00 AM - 5:00 PM National Youth Entrepreneurship BizFestTraining Sessions

10:00 AM - 12:00 PM Latino Wealth Accumulation Plenary Sessio

12:00 PM - 12:15 PM Expo Ribbon-Cutting Ceremony

12:15 PM - 5:00 PM Business Expo and Small Business &Workforce Development Pavilion Open

8:00 PM - MIDNIGHT USHCC Off-Site Event

SATURDAY, SEPTEMBER 17


8:00 AM - 4:00 PM National Youth Entrepreneurship BizFestTraining

8:00 AM - 10:45 AM National Leadership & Chamber ExcellencTraining

9:00 AM - 11:30 AM Milwaukee Parade

10:00 AM - 3:00 PM Business Expo and Small Business &Workforce Development Pavilion Open

11:00 AM - 12:00 PM National Delegate Caucus

12:15 PM - 1:00 PM Regional Delegate Caucuses

3:00 PM - 8:00 PM Business Expo and Small Business &Workforce Development Pavilion

Move-Out6:00 PM - 7:00 PM Pre-Awards Dinner Reception

:00 PM - 9:30 PM Awards Dinner

9:30 PM - 1:00 AM Philadelphia Ball

SUNDAY, SEPTEMBER 18

8:00 AM - 2:00 PM Business Expo and Small Business &Workforce Development Pavilion Move-Ou

U N I T E D S T A T E S H I S P A N I C C H A M B E R O F C O M M E R C E


10/28


DIAMONDForest County Potawatomi CommunityExecutive CouncilHarley-Davidson Motor Co.MBNANorthwestern Mutual InsuranceUS BankWisconsin Energy Corporation

PLATINUMFord Motor CompanyHispanic Magazine

Johnson Controls Inc.Manpower Inc.Rockwell AutomationSC JohnsonTelemundoToyotaWells Fargo

GOLDAmerican AirlinesAssurant Health ServicesCitigroupDaimlerChrysler CorporationGeneral Motors Corporation

Hilton Hotels CorporationIBM CorporationLexmarkMcDona s CorporationMidwest Airlines, Inc.Miller Brewing CompanyReyes Holding/Distributing LLCSBC WisconsinState Farm InsuranceU.S. ArmyU.S Postal ServiceVerizon CommunicationWal-Mart Stores Inc.

SILVERGMCVBPepsiCo Inc.

BRONZEAT&T

NAisco Systems, Inc.

SprintUSDA Forest ServiceUS Environmental Protection Agency

BRASSADTAFLACAmerican ExpressBlue Cross/Blue Shield of WisconsinBurger King CorporationExxon MobilGeneral Services AdministrationKOHLSMarriott InternationalM & I BankProcter & GambleProgress EnergyR.J. Reynolds Tobacco Company

Starwood Hotels & Resorts Worldwide, Inc.The Home DepotThe Walt Disney CompanyTime Warner Inc.Univision Communications, Inc.Washington MutualWisconsin Department of TourismWisconsin Milk Marketing BoardYMCA of Greater Milwaukee

as of 07/06/05

Bienvenidos a Milwaukee!

F E A T U R E

OFHE HISPANIC CHAMBER OF COMMERCEISCONSIN INVITES YOU TO

Thursday, September 15, 2005 7:00 Midnight

An evening full of excitement, music, fireworks, food and

beverages, at Milwaukees beautiful Peck Pavillion located at the

arcus Center for the Performing Arts on the Milwaukee River.

oake a moment to taste some local favorites in between dancing tone of four bands playing salsa,

erengueand cumbia. Thirsty?hen in Milwaukee, its always

iller time and margaritas to

enjoy. Well cap off the evening

with the world famous Bartolotta

fireworks display! For tickets and

information, call HCCW at

( 1 ) 6 3-6963.


11/28

NETWORKING PAGE 9

students, ages 17-25, with the tools to be success u n busin ss

and life, by teaching them a v riety of business techniques.

tudents have been working throughout the year to hone andperfect their business ideas and usiness plans. They travel

o Milwaukee to compete for pri e packages totaling over

25,000. These packages include scholarships, internships,

access to business services and equi ment to help continue

he development of winners busine s ideas.

tephanie Medina of Orlando, FL, p oposes a health center

for diabetes treatment and research on the diseases effects

on Hispanics. Luis Panamenos El Paisano Car D ership

offers bilingual services for Hispanic cli s n the areas of

credit, sales and ser i . T e creativity a d viability of the e

proposed start-up businesses is an extraordinary testame t to

he talent pool that the USHCC Foundati n has just egun

o tap.

The Girl Scouts of the US and BEST (Bilingual Executive

trategic Training) are part of the stellar tea thered tom g

deliver quality business training and leadership development

o the young entrepreneurs.

Thanks to generous contrib tions from Ford Motor Fund

and other corporate collaborators such as Sprint, Aquila,

he Kauff Foundation and the YMCA, this years young

aspiring entrepreneurs are able to attend the USHCC

Annual National Convention and continue their educational

experience.

BizFest runs Thursday, September 15 through Saturday,

eptember 17. Please stop by and witness these talented

students in action!

Annual NationaBizFes raws

Yo th Fromround the NationInnovative BusinessPlans Sure to Abound

Milwaukee is the place for the 2005 National

izFest Competition, where over 50 multi-

talente s dents from all across the country,

Mexico and Puerto R c will com to sharpen their businessacumen. The National BizFest is t e ulminatio e ies of

regional Youth Entrepreneurship BizFests he d i year. This

thr e and half-day intensive workshop series equips Latino

E A T U R E


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13/28SUMMER 2005 NETWORKING PAGE 11

E A T U R E

CHANGING OF THE GUARD

Former SBA National OmbudsmanMichael Barrera Selected as New

USHCC President & CEO

Ayou read this issue ofNETWORKING, Michael

. Barrera is already hard at work advancing the

SHCC agenda. An extensive nationwide search for

USHCCs new chief executive culminated in the selection

of Mr. Barrera. He brings a wide-ranging expertise in

government, entrepreneurship and a commitment to the

Hispanic business community. USHCC Chair David

Lizrraga explained the selection process, Search criteriaincluded candidates that are accomplished business leaders

with strong D.C. and federal government experience,

extensive Hispanic chamber experience, a corporate

background, proven credentials in managing national

programs and a well-cultivated entrepreneurial spirit. Michael

L. Barrera not only possesses all of these qualities but he is a

proven leader we couldnt be more pleased to have him on

board.

Mr. Barrera will implement an ambitious agenda with well-

defined goals that will ensure the USHCCs continued path

o growth and success. I am excited and deeply honored to

oin the premiere business organization of the 21st century,

he said. The USHCC Board has empowered me to focus on

increasing business opportunities for Hispanic entrepreneurs,

and working more closely with our local chamber members

and our corporate partners. We will focus on projects that

create value for all of our stakeholders and continue toadvocate for the economic development of the Hispanic

community.

Mr. Barrera comes to USHCC from the U.S. Small Business

Administration (SBA), where he served as the National

Ombudsman, appointed to the position by President Bush

in 2001. His primary role was to ensure fairness in the

enforcement of federal regulations affecting the countrys

small businesses. In addition to National Ombudsman,

he has led the Office of Capital Access, which oversees a

76 billion dollar loan portfolio, the Office of Government

Contracting/Business Development, the Office of

Entrepreneurial Development, and the SBAs highly successfu

Business Matchmaking program.

Mr. Barreras ties to the USHCC run deep. He is the former

Chairman and President of the Hispanic Chamber of

Commerce of Greater Kansas City. When the USHCC was

based in Kansas City, Barrera would volunteer time assisting

his father, Richard Barrera, a director and founding member

of the USHCC as well as its first convention coordinator.

A native of Kansas City, Missouri and 1982 graduate of

Kansas State University, Mr. Barrera received his law degree

from the University of Texas School of Law.

Armando Ojeda, former USHCC President & CEO,

as joined Ford Motor Company as Director of Supplier

Diversity. Ojeda will remain active with the USHCC as a

member of the Procurement Council.


14/28NETWORKING SUMMER 2005

The primary mission of the US Hispanic Chamber of Commerce is advocacy on behalf of our Hispanic

Business constituency. As preparations for our 15th Annual Legislative Conference took place, public

policy advocacy was the focus over the past few months. USHCC advocacy is bi-partisan and focuses

on advancing the economic development and growth of the Hispanic business community throughout the United

States. The conference advanced the USHCC Legislative Agenda in areas like small business size standards, free

trade agreements, and minority certification programs. The USHCC has invested an incredible amount of time,

energy and resources on developing and implementing active and aggressive public policy initiatives for the benefit

of the membership, and the broader Hispanic business constituency. A great deal has been accomplished in a short

period of time, yet, there is still much more to do.

Hispanic business has grown

tremendously in the last decade.

According to Hispantelligence, the

Hispanic business sector is the fastest

growing of any group in the US,

including non-minority business. This

increase is expected to continue at a

robust rate of 7.6 percent annually

through at least 2010. The number of

Hispanic-owned businesses in the US

is expected to grow 55 percent in the

next six years to 3.2 million, with totalrevenues surg ng 70 percent to more

than $ 65 billion.1

Upon surveying the USHCC

membership, it is clear that there

are a good number of procurement

opportunities and resources that remain

untapped. USHCC is committed

to helping its members find and

R O C U R E M E N T

Ahora se puede!

ADVANCING PROCUREMENT O

ON BEHALFOF HISPANIC B

take advantage of those existing

opportunities, as well as create new

opportunities. National certifying

programs, matchmaking events, or

supplier diversity initiatives can help

small businesses grow through increased

visibility and new contacts.

USHCC is working together with

local chamber executives and business

members to shape an aggressive

procurement agenda. By engagingthe local chambers, USHCC can

aggressively seek their input on how to

best involve their member businesses.

The local chambers have exhibited a

deep level of interest in procurement

issues on a national level. They

possess the high level of expertise and

knowledge necessary to ensure our

agenda is on target and beneficial to


15/28NETWORKING

NETWORKING

USHCC challenges its members to take advantage of

opportunities to increase revenues. We also challenge

corporate America to diversify supplier bases and reach out

to new contractors through continued support of USHCC

and the tools that have been developed.


16/28

ADVANCES IN PROCUREMENT

R O C U R E M E N T

So how does a virtual trade

show work?

W

Marketing to the corporatesector is a daunting undertaking

for most small businesses. ManyHispanic entrepreneurs aspireto the corporate arena; a sizablecorporate contract can takea small business from shaky

ground to a more predictablerevenue stream.

NETWORKING


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P

T E C H N O L O G


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USHCCANNUAL

LEGISLATIVECONFERENCE

WASHINGTON, DC

APRIL 19-20, 2005


H A M B E R A C C E S S

Capitol Hill Heeds USHCCLegislative Agenda

500 USHCC Members Joined by Many WashingtonInfluentials at 15th Annual Legislative Conference

This year, under the leadership of Chair David Lizrraga, USHCC set out to

substantially increase its influence and presence on Capitol Hill. For two

days during the month of April, members from across the United States

and Puerto Rico joined together to discuss, analyze and promote the USHCC

legislative agenda on key policy issues affecting the nations two million-plus

Hispanic owned businesses.

Conference participants seized their opportunity to speak candidly with

congressional leaders about issues that impact their communities and businesses. In

addition to addressing the important policies affecting social security, DR-CAFTA,

taxes, immigration and more, USHCC stakeholders heard from President George

W. Bush and United States Attorney General Alberto Gonzales.

Federal contracting opportunity was the topic of the procurement plenary.

Specialists in small and disadvantaged procurement OSDBUs from

Departments of Transportation, Energy and Homeland Security schooled

participants on the federal procurement process and accessing contracting

opportunities. This knowledge, applied at the local level in USHCC member

businesses, will help those businesses realize opportunities within each agency.

This year record numbers of members participated in meetings on the Hill with

members of Congress representing various congressional districts. These meetings

are highly effective in driving the USHCC agenda and collective message on the

hill; face-to-face meetings allow for an understanding of the challenges Hispanic

entrepreneurs face in todays global economic environment.

President Bush Calls upon Congress to Act

On April 20, 2005, members and participants of the 2005 United StatesHispanic Chamber of Commerce (USHCC) 15 h Annual National LegislativeConference erupted in applause as Attorney General Alberto Gonzales andPresident George W. Bush entered the amphitheater, side by side, at theRonald Reagan Building in Washington, DC.

After taking their bows, Attorney General Gonzales proceeded to introducethe President. Following a warm introduction, the President focused on theneed for Congress to pass the comprehensive energy plan that he outlinedfour years ago. The President stressed the vital need for comprehensiveenergy legislation to sustain the economic growth of the last two years, andoutlined a plan to put us on a path toward greater energy independence.

Members of Congress can send an important signal that they are seriousabout solving Americas energy problems by getting a bill to my desk beforethe summer recess, exclaimed President Bush.


19/28

C H A M B E R A C C

SUMMER 2005 NETWORKING PAGE 17

One chamber stood out on Capitol

Hill for its exceptional work in driving

the USHCC legislative agenda. Alfred

Placeres, president of the New York

State Federation of Hispanic Chambers,

and USHCC board member, led a

small but impactful delegation (through

past experience Placeres found that

small groups were more focused during

sessions). The New York delegation

met with Senator Hillary Clinton (D-

NY), Senator Charles Schumer (D-

NY) and Congressman Charles Rangel

(D-NY) on the issue of DR-CAFTA.

(USHCC supports DR-CAFTA, with

a concern for health and workplace

protections.) Placeres had been reaching

out to chambers in Puerto Rico and the

Dominican Republic over the past few

years; Ambassador Flavio Dario Espinal

of the Dominican Republic joined the

delegation in their Hill meetings. Thecongressional representatives listened

intently to their message. If they did not

support DR-CAFTA, the representatives

counseled them on what was needed in

order to get their support.

Congresswoman Nydia Velsquez

(D-NY), addressed the audience at

the legislative plenary session on

the importance of access to capital,

not in the form of simple bank

loans, but more substantial working

capital that allows entrepreneurs to

take concrete steps to grow their

business. During the plenary the panel

addressed the most pertinent issues

facing Hispanic business enterprises

today such as small business tax

reform, healthcare affordability, DR-

CAFTA, telecommunications in the

new economy, and minority business

enterprise public policy.

Congresswoman Grace Napolitano

(D-CA), Chair of the Congressional

Hispanic Caucus, and Speaker Dennis

Hastert (R-IL) spoke about their

the Chairmans Award in recognition

of his many accomplishments and

significant contributions to the Hispanic

community throughout his professional

career. USHCC also recognized two

distinguished individuals, Senator

Edward Kennedy (D-MA) and

enator Orrin Hatch (R-UT), for their

dedication and service to the Hispanic

community by honoring them with the

Lifetime Achievement Award. Senator

Mel Martinez (R-FL) and Senator Ken

alazar (D-CO) attended a reception

in their honor and pledged a bipartisan

commitment to the Latino business

work to improve conditions for small

businesses across the US. USHCC

commended Senator Jim Talent (R-

MO) for his efforts to eliminate the

requirement for multiple certifications

for minority-owned small business

owners competing for federal contracts.The awards dinner paid tribute to

several individuals who play a significant

role in the nations economy and its

continued development. Attorney

General Alberto Gonzales accepted the

Presidents Award for his demonstration

of a sincere commitment and support

of the Hispanic community. Secretary

of Commerce Carlos Gutierrez received

community, explaining how they will

work side by side on many important

issues affecting the community.

Participants also learned how CAPWIZ

can facilitate getting our opinions and

influence to Capitol Hill throughout the

year, through Action Alerts originatedby our members and sent to our

legislators almost instantaneously. (See

article, page 15.)

The work of the USHCC Legislative

Committee continues post-Conference

and throughout the year. We will

keep you apprised, and solicit your

involvement as we continue to influence

public policy.

Above l to r) USHCC members,eter Psaras, Alice Perez, and Susanartinez meet with Congressman

oe Baca (D-CA).

Right) Congresswoman Nydiaelsquez (D-NY) greets Robertorango, state senator from San Juan,

uerto Rico.

(Above) US TreasurerCabral presents LifetiAchievement Award

Senator Orrin Hatch

(Left) Secretary of Commerce

arlos Gutierrez addresses theudience of over 500 Hispanicntrepreneurs.

(Below) Congresswoman GraceNapolitano (D-CA) speaksbout improving conditions for

Hispanic business.


20/28

Cordova Serves as Keynote

Tina Cordova, former USHCC Chair, served as the keynotespeaker at the 6th Annual Public Service Company (PNM)Entrepreneurial Leadership Awards program on June 3.Womens Economic Self Sufficiency Team (WESST Corp), anon-profit economic development organization headquarteredin Albuquerque, New Mexico, hosted the event. WESST Corpfacilitates the start-up and growth of women and minority-ownedbusinesses throughout the state of New Mexico, although WESSTCorps services are available to any New Mexico resident seekingto start or grow a business.

LET US HEAR FROM YOU!Please send your chamber news, events, success stories, and items of int

to [email protected]. We will collect information and publish in upcoming

ssues ofNETWORKING and our weekly e-newsletter.PAGE 18 NETWORKING SUMMER 2005

H A M B E R A C C E S S

Remembering Tennessee Hispanic Chamber Founder

Greg Rodriguez, founder of the Tennessee Hispanic Chamber ofCommerce and a former state official passed away on June 8.Rodriguez founded the chamber in 1997 and had served as thepresident and chairman ever since, edicating much of his time

and expertise to help the community through his work. He willbe missed by the community who knew him as a strong advocateon issues affecting their daily lives. Rodriguez is succeededby USHCC board member Robert Chavez, newly appointedpresident of the Tennessee Hispanic Chamber of Commerce andbusinessman Ed Rufo, chairman of the board of directors.

Southwest Florida HCCCelebrates InternationalConference

reception welcoming the Latinmerican delegations kickedff the 13th Annual Southwest

F ori a Hispanic C am er

f Commerce Internationalonference in June. Thennual event was held over

wo days and included theSecond Annual InternationalBusinesswomens Conference,

business expo and a jobfair, as well as a student scholarship awards reception and gala.US Congressman Connie Mack served as keynote speaker at theHarborside Event Center in Fort Myers during the gala.

Chihuahua Crazy

In June, t e Seguin-Gua a upe CountyHispanic Chamber of Commerce based

out of Texas, hosted a rather unusual eventduring their second Fiesta Juan Seguincelebration. The first-ever Chihuahua Racetook place during the heat of the daywhere nearly 40 Chihuahuas raced for thefinish line. Whether they won or lost, allparticipants were given an opportunity to compete or t eChihuahua king and queen. All who attended enjoyed this out-of-the ordinary event!

Giving Back

The Statewide Hispanic Chamber of Commerce of New Jersey(SHCC), hosted its Third Annual Scholarship Fundraising Eventon June 15. T e c am er s are some eye opening statistics

that are affecting todays New Jersey Latinos. Only half ofyoung Latinos now in the eighth grade will graduate from highschool. Shockingly only 10 percent of Hispanic adults currentlyhave a college degree, compared to 23 percent of the generalpopulation. The SHCC stated that by increasing the numberand level of college degrees among Hispanics, we are not onlyproviding a benefit to the Hispanic community, but also making atremendous investment in the America of tomorrow.

Drive it Home

The Michigan Hispanic Chamber of Commerce (MHCC) will hostits 13th Annual Hank Aguirre Golf Outing on August 15. The golftournament is played every year in remembrance of Hank Aguirre,the founder of the golf tournament, a former pitcher for the Detroit

Tigers and one of the pioneers of the MHCC. Last year over

700 people participated in the tournament, allowing the MHCCto maintain its reputation as host of the largest golf outing in thestate of Michigan. Even if you cannot make it to the event, youcan still register for a 1 in 2,500 chance to win a 2005 ChevroletTrai azer LT. Visit www.mhcc.org for more information.

(R-FL), Christina Leddin Garcaand Leonardo Garca, SWFHCCexecutive director.

NETWORKIN BRIEFS

or ova e presen s an awar a e n repreneur aLeadership Awards program.

Ms. Cordovas keynote address was well received, evidenced bya standing ovation from the audience. The focus of her speechwas the success and failures of growing your own small businessand her personal experiences with both. Remember the measure

of your character is how you handle both failure and success,said Cordova.

Celebrating 50 Years of Excellence

The Hispanic Chamber of Commerce Silicon Valley celebratedits 50th anniversary this year with a gala dinner June 25 at theWyndham Hotel in San Jose, California.

o ers en oy a eau u ay a e go course n e ro ,Michigan at last years MHCC outing.


21/28

C H A M B E R A C C

F


22/28PAGE 20 NETWORKING SUMMER 2005

R O C U R E M E N T

The Evolution of

Supplier DiversityCorporate initiatives to buy goods and services

from minority businesses began appearing in

he 1970s to address the exclusion of racial

and ethnic minorities from the mainstream of American

economic life. Agreements with the US Equal Employment

Opportunity Commission (EEOC) established the forward

view framework that led Ford Motor Company and

other progressive corporations to establish certification

and purchasing programs targeting businesses owned by

individuals from socially and economically disadvantaged

populations (the first step). To a large extent, the early efforts

werent effective because the minority business enterprises

(MBE) that existed at the time were small, undercapitalized

and lacked the knowledge and experience of how to do

business with large corporations. Recognizing the need to

upgrade the capabilities of MBEs, Ford took the second step

in the evolution of minority purchasing by adding a supplier

development component to the program.

upplier developmentworked under t e

usp ces of purchasing

managers who were made

responsible for helping

suppliers increase their

capabilities. As a result,

echnical assistance and

operating capital were

made available through

such entities as DearbornCapital, a Small Business

Investment Corporation

SBIC). The development

of MBE operating capacity

and higher levels of capitalization positively affected the

volume of business sourced to minority-owned businesses.

The numbers tell the story: in 1985, Ford purchased $171

million from MBEs. By 1993 Ford became one of the first

corporations to exceed

he $1 billion dollar

level. Just four years

later, Ford surpassed

the $2 billion mark and

achieved the $3 billion

dollar level by 1999. At

that time, Ford Motor

Company purchased

more goods and services

from minority-owned

businesses than any

other corporation in the

United States. Today,

here are 12 Fortune 500

corporations that spend more than $1 billion annually with

minority suppliers and are members of the prestigious Billion

Dollar Roundtable.

As innovators and pioneers in supplier diversity, Ford,

General Motors and Chrysler took the initiative to expandbusiness opportunities for MBEs by requiring large, Tier I

automotive suppliers to launch their own supplier diversity

programs. This third step in the supplier diversity evolution,

the initiation of 2nd tier programs, allowed Ford, General

Motors and Chrysler to hold companies in the supply

chain accountable for MBE purchases by setting goals and

reporting their performance on a quarterly basis. In 200 ,

Ford suppliers reported buying over $12 billion dollars from

minority-owned businesses.

Ford MotorCompany CultivatesSupplier DiversityProgram Growth

P ograms targetingsocially andeconomically

disadvantagedbusinesses

Supplier Developmentomponent


23/28SUMMER 2005 NETWORKING PAGE 21

corporations and tens of thousands of certified minority-

owned businesses across the nation.

The evolution of supplier diversity is never ending business-

to-business networking, matchmaking and electronic databases

are important tools to connect MBEs to procurement

opportunities and for corporations to search for minority-

and women-owned businesses that meet their supplier

requirements. Two examples of auto industry databases are:

www.bigthree.com and www.fordsdd.com.

The Supplier Diversity Development Office at Ford Motor

Company is a frequent sponsor of business networking

sessions at USHCC and local Hispanic chamber events.

Ford also participates with peer corporations as a member of

the USHCC Procurement Council to expand procurement

opportunities for Hispanic-owned companies.

As part of its corporate social responsibility, Ford believes that it

should share its supplier diversity development experience with other

publicly traded corporations so they too, can enhance the value of their

own supply base. Armando Ojeda

Former USHCC President/CEO andDirector of Fords Supplier Diversity Development Office

Last year, Ford took the supplier diversity program to the

next level by launching the M-tier Diversity Reporting

System. This is considered the fourth step in the evolution

of Supplier Diversity Programs. The M-tier system is an

interactive web-based

reporting system that is

designed to allow Ford

o view and verify MBE

business activity beyond

he 2nd tier level and have

a significa t i pa t o the

growth of opportunities for

minority-owned businesses

hroughout the automotive

supply chain.

M-tier is a major

advancement in supplier

diversity, said Armando

Ojeda, former USHCC

president/CEO and director of Fords Supplier Diversity

Development Office. M-tier enables Ford to be the catalyst

for creating new supplier diversity programs across the

country. As part of its corporate social responsibility, Ford

believes that it should share its supplier diversity development

experience with other publicly traded corporations so they

too, can enhance the value of their own supply base, Ojeda

added. Ford will measure the worth of its efforts by the new

supplier diversity programs that are created and resultant job

growth in minority communities.

In the last 30 years supplier diversity has evolved from a

few large corporations struggling to buy goods and services

from a handful of small minority-owned businesses to over

$20 billion of economic activity between Fortune 1000

2ndTier Programs

M-tier Diversityeporting System

$20 i ion o economicactivity between Fortune

1000 corporations &ertified minority-owned

businesses acrossthe nation


24/28PAGE 22 NETWORKING SUMMER 2005

HAMBER ACCESS

Maximizing YourCorporate Partnerships

Making the Most of Non-Dues Revenue:

Lexmark Advises

Todays chambers of commerce

and associations have made

increasing non-due revenues

a top priority. Chamber executives are

evaluating existing non-dues revenue

products and services and identifying

new non-dues revenue sources.

To evaluate your existing portfolio and

identify new sources, ask yourself the

following questions:

Does this product/service add

value to my members?

Are my members going to be able

to use this product/service on a

regular basis?

Is this the best possible offer to my

members in this category?

Is it easy for my members to take

advantage of this offer?

Is the chamber going to benefit

from this partnership? (Long

term/short term)

The key to a successful partnership is

a three-way win for the association,

he member and the corporate

partner. Communicating the benefits

of membership to your members

and prospective members is vital to

maximize return on non-due revenues.

Take advantage of mailings, newsletters,

website and meetings to remind

members that these programs are there

for their benefit.

Your corporate partner should report

he results of membership programs

on a regular basis; this is your key

measurement to identify and keep the

most profitable partnerships.

An example of a successful program

within the Hispanic business

community is Lexmarks Alliance

Program. Designed to empower

Hispanic businesses to succeed by

increasing productivity and enhancing

heir capability to effectively compete

in todays market; the Alliance provides

reliable office technology fundamental

o business growth. The program offersinkjet and laser printers, supplies and

printing solutions to Hispanic business,

at up to 30 percent savings over retail.

The partnership also benefits Hispanic

chambers through a revenue sharing

system that provides the HCCs with a

percentage of sales to the member base.

An exclusive (and easy-to-use) sales

website serves to execute the program,

which also gives the chamber full

reporting capabilities. Members can call

a pre-sales support line for help with

choosing the right product for their

business. This program is immediately

available to all Hispanic chambers. Visit

he website at www.lexmark.com/ushcc

and contact the USHCC to set up

revenue sharing with your chamber.


25/28


26/28NETWORKING

O F I N T E R E S T

The New Guayaveda Engineers of the Future Celebrating Latina Entrepreneurs


27/28

STATE/CITY TATION AFFILIATE

ALABAMA

ARIZONA

CALIFORNIA

COLORADO

CONNECTICUT

FLORIDA

GEORGIA

ILLINOIS

IOWA

KANSAS

KENTUCKY

LOUISIANA

MICHIGAN

MINNESOTA

MISSOURI

NEVADA

NEW MEXICO

NEW YORK

NORTH CAROLINA

OHIO

OKLAHOMA

OREGON

PENNSYLVANIA

SOUTH DAKOTA

TENNESSEE

TEXAS

UTAH

VIRGINIA

WASHINGTON, DC

WASHINGTON

WISCONSIN

NETWORKING


28/28

USHCCwww.ushcc.com

USHCC Foundationwww.ushccfoundation.org

2175 K Street, NW, Suite 100Washington, DC 20037

PRESORTED

STANDARD

US POSTAGE

PAIDPERMIT No.4205

SOUTHERN MD

2005 DEADLINE

For convention updatesvisit www.ushcc.com

July 25Early hotel registration

August 1Early registration

August 14SBA/HPSBF Matchmaker register atwww.businessmatchmaking.com

August 15Golf Classic registration

Early exhibitor registration

Early Small Business and Workforce

Pavilion registration

September 2Last day to pre-register

proceeds will benefit the USHCC Foundation Initiatives. The USHCC Foundation is a 501(c)(3) nonprofit organzation.

FedEx/USHCC Foundation5th Annual Golf Classic Tournament

September 14, 2005 The Silver Spring Country ClubMilwaukee, Wisconsin

Come Take

Your Best Shot!Registration Deadline:

August 15, 2005

UNITED STATES HISPANIC CHAMBER OF COMM

alberto gonzales files -networking summer05 indd ushcc com-networking summer 05

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