1. ON AIRBUS 2. ARSLAN MEHMOOD FAHAD NISAR FIAZ UR REHMAN MUBASHIR ABBAS Zahid Iqbal 3. For the purpose of strengthening European co-operation in the field of aviation technology and thereby promoting economic and technological progress in Europe, to take appropriate measures for the joint development and production of an airbus. 4. The Airline Manufacturing Industry has grown magnificently over the past few decades with the world traffic developing rapidly from demand. Even more, the demand for efficient craft consistent with the implementation of the latest cutting-edge technology (i.e. Wi-Fi, telecom, comfort, food and speed) has increased substantially. Airline companies are more than ever looking for highly efficient and environmentally sensitive craft in terms fuel consumption, gas emissions and noise abatement 5. The Airline Manufacturing Industry has two major players which are the US based Boeing and the European based Airbus. When it comes to Boeing the aircraft manufacturing arm of its company has over 20,000 in-service craft worldwide making it (so far) the undisputed market leader in aircraft. As for Airbus and its aircraft manufacturing arm of European Aeronautic Defense and Space Company (EADS) has just over 8,000 in-service airliners world-wide for now. However, over the last decade, it has been the strongest competitor to Boeing outplaying it in terms of number of orders from airline companies (Boeing, 2014) 6. Airbus was officially formed in 1970 as a consortium of Frances Aerospatiale and Deutsche Airbus, a grouping of leading German aircraft manufacturing firms, which is reminiscent of the days of old BMW and Mercedes when they were building aircraft for the German military. Together the companies had decided to build the A300, the first twin-engine wide body airliner, to fill a gap in the market and to challenge US supremacy in the aviation industry. Shortly afterwards Spains CASA joined the consortium and in 1974 the Airbus Industries GIE (Groupe dIntrt Economique), as it was known moved its headquarters from Paris to Toulouse.UK joined in 1979 7. The Airbus A300 was to be the first aircraft to be developed, manufactured and marketed by Airbus. By early 1967 the "A300" label began to be applied to a proposed 320 seat, twin engineered airliner 8. AIRBUS FAMILY 9. AIRCRAFT DISCRIPTION seats maximum A300 2 ENGINE, Twin aisle 228-254 361 A310 Modified A300 187 279 A318 2 engine, single aisle, shortened 6.17 m from A320 107 132 A319 2 engine, single aisle, shortened 3.77 m from A320 124 156 A320 2 engine, single aisle, 150 180 A321 2 engine, single aisle, lengthened 6.94 m from A320 185 236 A330 2 engine, twin aisle 246-300 406-440 A340 4 engine, twin aisle 239-380 380-440 A350 2 engine, twin aisle 270-350 550 A380 4 engine. Double deck, twin aisle 555 853 10. Airbus is in tight competition with Boeing every year for aircraft orders although Airbus has secured over 50% of aircraft orders in the decade since 2003. The following figure presents the annual orders for and deliveries of aircraft produced by Airbus and Boeing, respectively. 11. Airbus main strategy in terms of product development is introduction of different sizes of models in order to get the advantage in the product range from 100 seats to 500 seats, so as to get a wider product range. 12. Moreover, the company has maintained the implementation of the latest cutting-edge technology in the production of their aircrafts which has been imperative in attainting highly efficient aircrafts combined with great safety, comfort and reliability (Airbus, 2013). Airbus has derived its policy based on best possible cost efficiency, on-time delivery and higher than expected quality. With the specializing partners assigned different production tasks, this has ensured Airbus to maintain deliverables deadlines. 13. Productivity Objective To increase productivity by 20% each year. Cost Objective To reduce operational expenses by 17% by the year 2014, consequently cutting expenditures by $2 billion each year after that. Profitability Objective To increase profits by 10% by the year 2014. Revenue Objective To increase total revenue to 62 billion by the year 2014. Market Share Objective To increase the Market share by March 2015 to more than 55% thus becoming the Market leader and surpassing Boeing. Savings Objective To increase savings to US$ 5bn by the year 2014. Customer Goal To create a positive image of the Airbus Brand towards its customers. 14. Airbus should concentrate on 4 main market areas: Current Markets Market Penetration / Product Development Airline operators global Government Defense Agencies New Market Market Development / Diversification Business Conglomerates Private Individuals 15. Promoting the Big Dogs Creating and Serving a new Target Market