aip february 2014 enewsletter

AIP National Office 34 Lawson Street Oxley QLD 4075 Australia +61 7 3278 4490 +61 7 3009 9916 [email protected] www.aipack.com.au

AIP NEWSLETTERJoin the AIP on

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FEBRUARY 2014

To all Members, associates and friends of the AIP, I am writing to you regarding the webinar survey we asked you to complete late last year.

The AIP’s mission is to enhance packaging knowledge of its Members in the most relevant and timely manner.We have been conducting monthly technical seminars since our inception over 50 years ago. We added and maintain our world standard Diploma in Packaging Technology and Certificate in Packaging over 30 years ago and today they are the benchmark of academic learning.

In recent years we introduced our range of half-day training courses to which we continue to expand each year as the demand grows. However even with this wide range of education formats, we are still not able to reach and satisfy the demands and locations of all of the Members of the Australasian packaging industry.

Technology advancements has now brought us the webinar format. To those who are not familiar with this technology, it enables a presentation across the Internet which allows for two-way discussion between the presenter and the participants. In such large countries such as Australia and New Zealand, it allows us to reach audiences in all locations and not just the major metropolitan areas. It can be set up on most computers, tablets and smart phones with very little difficulty.

The AIP Board felt this was an excellent avenue to take packaging knowledge to a wider audience. On this basis we distributed a survey on the value of webinars to all our Members, associates and friends for input and

guidance on how you wanted us to develop this format. Unfortunately we did not receive a very positive response to webinars going forward and if this truly reflects your level of interest, then on behalf of the Board we thank you for your time and we will move on to finding other ways of being relevant to our industry in 2014 and serving your needs.

Of those who did respond, however, there was positive feedback on using this technology to educate our industry. It is our desire to serve the industry with relevant packaging knowledge in a format which you wish to receive it.

I wish you all well in 2014 and look forward to seeing you at our Biennial National Conference which will be held in Sydney on the 17th and 18th of June. Please mark these dates in your calendar!

Ralph Moyle MAIP National President

AIP PARTNERS

Find out how your company can become a partner of the AIP by emailing [email protected]

NEW MEMBERSThe AIP would like to welcome the following new Members...

Stacey Berndt Associate NSWJustin Chong Associate NSW Donna Empson Associate NSWPaul Haggett Member VICSina Vodjdani Associate NSWAdam Woods Associate NSW

AIP NEWSLETTER FEBRUARY 20142

POSITION AVAILABLE WITH PEPSICO

PACKAGING DEVELOPMENT MANAGER

Packaging Development Manager At PepsiCo Australia & New Zealand, our people are the key to our success. So join the winning team and work with iconic brands such as Smiths Chips, Red Rock Deli, Sakata Rice Crackers, Pepsi Max and Gatorade! We currently have an opportunity for a Packaging Development Manager to join our Research & Development (R&D) team for Australia and New Zealand, working on iconic brands recognised for its quality and innovation initiatives and platforms. This role will be based at our Rydalmere office. Reporting to the Senior Manager Packaging ‐ Asia Pacific, you will continuously develop and promote opportunities in the broad area of packaging including: supporting brand strategies and marketing plans; enhancing brand presence and positioning through creativity and innovation; and leading cost savings and quality improvements. Key accountabilities for the role Be fully conversant with the latest PepsiCo and food industry technologies and initiatives to leverage

relevant benefits and opportunities Deliver against the Annual Operating Plan (AOP) and Innovation Business Plan (IBP) packaging

strategies Lead packaging food innovation across PepsiCo Australia and New Zealand, effectively

communicating technical benefits and innovative opportunities based on a thorough understanding of the business

Manage food packaging related projects to facilitate process, product, cost and quality improvements using sound project management disciplines ensuring that (where applicable) all developments are consumer led and validated prior to launch

Specify new packaging standards, leveraging global best practices and supplier knowledge bases Drive initiatives to success through partnerships with Marketing, Operations, Procurement, Supply

Chain, regulatory and suppliers Manage internal and external resources to achieve product development objectives, including

design, early testing / validation and technical support for start up

Essential Requirements Comprehensive understanding of R&D and product development disciplines Strong understanding of new packaging design processes, including ideation & refinement,

prototyping and early product and concept testing Knowledge of regulatory requirements Excellent communication skills demonstrated by the ability to positively influence the organisation

and external partners Strong leader and motivator with the ability to coach and influence a direct report as well as cross‐

functionally

Our Commitment is to deliver Sustained Growth through Empowered People acting with Responsibility and Trust. To apply for this role, please visit PepsiCo Careers: www.pepsico.com.au/careers

Packaging Development Manager At PepsiCo Australia & New Zealand, our people are the key to our success. So join the winning team and work with iconic brands such as Smiths Chips, Red Rock Deli, Sakata Rice Crackers, Pepsi Max and Gatorade! We currently have an opportunity for a Packaging Development Manager to join our Research & Development (R&D) team for Australia and New Zealand, working on iconic brands recognised for its quality and innovation initiatives and platforms. This role will be based at our Rydalmere office. Reporting to the Senior Manager Packaging ‐ Asia Pacific, you will continuously develop and promote opportunities in the broad area of packaging including: supporting brand strategies and marketing plans; enhancing brand presence and positioning through creativity and innovation; and leading cost savings and quality improvements. Key accountabilities for the role Be fully conversant with the latest PepsiCo and food industry technologies and initiatives to leverage

relevant benefits and opportunities Deliver against the Annual Operating Plan (AOP) and Innovation Business Plan (IBP) packaging

strategies Lead packaging food innovation across PepsiCo Australia and New Zealand, effectively

communicating technical benefits and innovative opportunities based on a thorough understanding of the business

Manage food packaging related projects to facilitate process, product, cost and quality improvements using sound project management disciplines ensuring that (where applicable) all developments are consumer led and validated prior to launch

Specify new packaging standards, leveraging global best practices and supplier knowledge bases Drive initiatives to success through partnerships with Marketing, Operations, Procurement, Supply

Chain, regulatory and suppliers Manage internal and external resources to achieve product development objectives, including

design, early testing / validation and technical support for start up

Essential Requirements Comprehensive understanding of R&D and product development disciplines Strong understanding of new packaging design processes, including ideation & refinement,

prototyping and early product and concept testing Knowledge of regulatory requirements Excellent communication skills demonstrated by the ability to positively influence the organisation

and external partners Strong leader and motivator with the ability to coach and influence a direct report as well as cross‐

functionally


At PepsiCo Australia & New Zealand, our people are the key to our success. So join the winning team and work with iconic brands such as Smiths Chips, Red Rock Deli, Sakata Rice Crackers, Pepsi Max and Gatorade!

We currently have an opportunity for a Packaging Development Manager to join our Research & Development (R&D) team for Australia and New Zealand, working on iconic brands recognised for its quality and innovation initiatives and platforms.This role will be based at our Rydalmere office. Reporting to the Senior Manager Packaging - Asia Pacific, you will continuously develop and promote opportunities in the broad area of packaging including: supporting brand strategies and marketing plans; enhancing brand presence and positioning through creativity and innovation; and leading cost savings and quality improvements. Key accountabilities for the role• Be fully conversant with the latest PepsiCo and food industry technologies and initiatives to leverage relevant benefits

and opportunities • Deliver against the Annual Operating Plan (AOP) and Innovation Business Plan (IBP) packaging strategies • Lead packaging food innovation across PepsiCo Australia and New Zealand, effectively communicating technical benefits

and innovative opportunities based on a thorough understanding of the business • Manage food packaging related projects to facilitate process, product, cost and quality improvements using sound

project management disciplines ensuring that (where applicable) all developments are consumer led and validated prior to launch

• Specify new packaging standards, leveraging global best practices and supplier knowledge bases • Drive initiatives to success through partnerships with Marketing, Operations, Procurement, Supply Chain, regulatory

and suppliers • Manage internal and external resources to achieve product development objectives, including design, early testing /

validation and technical support for start up

Essential Requirements• Comprehensive understanding of R&D and product development disciplines • Strong understanding of new packaging design processes, including ideation & refinement, prototyping and early

product and concept testing• Knowledge of regulatory requirements• Excellent communication skills demonstrated by the ability to positively influence the organisation and external partners • Strong leader and motivator with the ability to coach and influence a direct report as well as cross-functionally


AIP NEWSLETTER FEBRUARY 2014 3

DON’T MISS OUT ON THE LATEST AIP ACTIVITIES FOR 2014ALL MEMBERS ARE INVITED TO ATTEND ANY EVENTS ACROSS AUSTRALIA & NEW ZEALANDTo register to attend any of the events simply email [email protected] or visit the events page on www.aipack.com.au

VIC NSW

NZ

NSW

QLD

AIP TECHNICAL DINNERin conjunction with SPE AIP TECHNICAL DINNER

AIP FRUCOR SITE VISIT LIMITED SPOTS!

AIP PARMALAT SITE VISIT LIMITED SPOTS!

AIP TECHNICAL LOUNGE

When: Wednesday 5th of MarchWhere: Frucor Beverages, AucklandTime: 10.00 am

When: Wednesday 26th of MarchWhere: Parmalat Lidcombe, NSWTime: 10.00 am

When: Wednesday the 5th of FebruaryWhere: Box Hill Golf ClubTime: 6.30 pmSpeakers:

When: Wednesday the 19th of FebruaryWhere: Oatlands Golf CourseTime: 6.30 pmSpeakers:

Sean CarterProduct Manager Identification and Measurement SICK Australia

Steven Petinakis Polymer Scientist/Project LeaderCSIRO Materials Science & Engineering

Tony Seers MAIPManaging DirectorSeeplas

Splitting into two groups a personalised packaging touch will be applied to the visit. AIP Members will ‘walk the line’ to view non-carbonated beverage lines PET filling lines, can lines, and a PET blow fill line. The visit will be interactive and will talk about what it takes to make Frucor manufacturing effective in supporting the packaging aspirations of it marketing team/s. Be prepared to walk, talk, get hot and sticky in the juice environment of Frucor Beverages Ltd.

The Paramalat site visit is designed for AIP Members to gain an understanding of how white and flavoured milk is manufactured from processing to distribution.

Zdenka FullerFood and Hotel ServicesNSW Government - Health Share

Fergal Barry Strategic Partnerships Manager - Arthritis Australia Manager - Accessibility Design Centre

Stephen Barter MAIPPrinciple ConsultantRevenue Doctor

Tanya BardenDirector, Sustainability, Trade and Innovation Australian Food and Grocery CouncilThe food, beverage and grocery manufacturing industry is under pressure from a range of factors including rising costs, retail price deflation, a high Australian dollar, low consumer confidence and weak economic growth. Yet despite the challenges, the industry has remained resilient compared to other manufacturing sectors.

When: Wednesday the 5th of MarchWhere: Queensland Cricketers Club Time: 10.00 amSpeaker:

THE STATE OF THE FOOD & BEVERAGE INDUSTRY REPORT BY AFGC


When: 23rd to 25th of SeptemberWhere: ASB Showgrounds Auckland, New ZealandTime: 9.00 amWhat:

EXCLUSIVE WOOLWORTHS IN-STORE & IN-DC SHELF-FRIENDLY PACKAGING (SFP) TRAINING

AIP NATIONAL CONFERENCE NSWWhen: Tuesday 17th and Wednesday the 18th of June Packaging & Processing WeekWhere: Sofitel Wentworth 61-101 Phillip Street Sydney NSW 2000 What:

www.foodtechpacktech.co.nz

When: Wednesday the 19th of March NSW IN-DC SHELF-FRIENDLY PACKAGING

QLD IN-DC SHELF-FRIENDLY PACKAGING VIC IN-DC SHELF-FRIENDLY PACKAGING

NSW IN-STORE SHELF-FRIENDLY PACKAGING

QLD IN-STORE SHELF-FRIENDLY PACKAGING

VIC IN-STORE SHELF-FRIENDLY PACKAGING

When: Tuesday the 18th of March

The biennial AIP National Conference is the largest packaging conference of its kind in Australia and New Zealand. Run by industry for industry. The AIP National Conference has been leading the way in professional and personal development for decades.

When: Monday the 24th of MarchWhen: Tuesday the 25th of MarchWhen: Thursday the 27th of MarchWhen: Friday the 28th of March

Foodtech Packtech is the most important trade event for the New Zealand Food Technology and Packaging Technology industries. This biennial event gives you the opportunity to come face-to-face with the experts behind the key innovations entering the New Zealand market.

The AIP is pleased to announce that it is continuing its innovative initiative with Woolworths for the third time by offering exclusive and intensive in-store Shelf-Friendly Packaging training. In addition, off the back of feedback from the attendees at the last series of training a second day will be offered for In-DC Training. This intensive training is unique to the AIP and is led by a trainer from IGD in the UK. This training will be open to everyone in the industry, members and non-members alike. Limited spots will be available for each date.

Endorsed and sponsored in kind by

PACK A PALLET is great iOS app to quickly and easily optimise a pallet load of product onto a standard 1165 x 1165 pallet. The results provide Australian pallet patterns and will identify the number of packs on the pallet deck as well as the number high.

GENERATE A PDF FOR PRINTING OR FORWARDING.

Very soon the android version will be availablePrice $15.99

https://itunes.apple.com/au/app/pack-a-pallet/id735917888?mt=8

Our next development will be 1200 x 1000 pallet size for both platforms.Pack a Pallet is supported by experienced technicians from the packaging industry.

See www.aussiepacknship.com.au for PC programs of higher capability.

PH: +61 7 3278 4490 [email protected] www.aipack.com.au

DON’T MISS OUT ON THE LATEST AIP ACTIVITIES FOR 2014

ALL MEMBERS ARE INVITED TO ATTEND ANY EVENTS ACROSS AUSTRALIA & NEW ZEALANDTo register to attend any of the events simply email [email protected] or visit the events page on www.aipack.com.au

COME & SEE THE AIP ON STAND 2037FOODTECH PACKTECH NZ

PACK A PALLET APP NOW AVAILABLE!

AMBIENT & CHILLED HANDS-ON TRAINING


When: Wednesday the 19th of March


Designed for everyone, from packaging designers, technologists and engineers to sales and marketing people. The biennial AIP National Conference is the largest packaging conference of its kind in Australia and New Zealand. Run by industry for industry. The AIP National Conference has been leading the way in professional and personal development for decades. Partnering Packages are now available to raise the profile of your company or brand. Simply email [email protected] to receive a partners kit.

MARK THESE DATES IN YOUR DIARY

TUESDAY 17TH AND WEDNESDAY THE 18TH OF JUNEPACKAGING & PROCESSING WEEK

Sofitel Wentworth, 61-101 Phillip Street, SYDNEY NSW 2000

2014 AIP NATIONAL CONFERENCE: PACKAGING & INNOVATION EXCELLENCE

MEDIA PARTNERS

PROUDLY SPONSORED BY

A S I A P A C I F I C P A C K A G I N G

A S I A P A C I F I C P A C K A G I N G


The Australian Packaging and Processing Machinery Association (APPMA), in conjunction with the Australian Institute of

Packaging (AIP), are pleased to announce that submissions are now open for the sixth annual scholarship program which will enable a packaging engineer the opportunity to complete a Diploma in Packaging Technology to the value of over $9000.

The Diploma in Packaging Technology is an internationally recognised Level 5 foundation Degree qualification that will prepare students to take responsibility for packaging operations at any level through the supply chain. The qualification is

comprehensive, and provides an opportunity to study the principles of packaging, packaging materials and packaging processes.

According to Mark Dingley, Chairman of the APPMA, the Annual Scholarship Program is a unique opportunity for a packaging engineer to attain a Diploma in Packaging Technology and further their education in the packaging industry. “The APPMA has been offering this educational program now for six years and we have been very pleased with the calibre of winners; all of whom are busy completing their Diplomas as we speak,” Mr Dingley said.

Jamie Schellebeck MAIP, who was 2013 scholarship winner, is a Packaging Engineer at Amcor Fibre Packaging.

“Winning the scholarship in 2013 was a wonderful opportunity for me and I am eager to gain more technical expertise in the packaging industry by undertaking the Diploma in Packaging Technology. I look forward to graduating from the course in a few years.” Mr Schelleback said.

Mr Ralph Moyle, MAIP, National President of the AIP, added that the AIP is at the forefront of packaging

training and education in Australasia; helping to shape the careers of generations of packaging professionals - from packaging technologists to international packaging business leaders along with a host of people in associated disciplines - sales and marketing, purchasing, production and environment.

“The Diploma in Packaging Technology is an internationally recognised Degree that will provide exemplary skills to graduates and we commend the APPMA for their long-term commitment to educational growth within the packaging industry. We encourage all packaging engineers in Australia to apply.” Mr Moyle said.

Application forms are now available for the APPMA 2014 Scholarship program and can be accessed by emailing [email protected] or [email protected] or visiting either www.appma.com.au or www.aipack.com.au

Submissions must be received by Close of Business on Friday the 11th of April with the 2014 winner being announced as a part of Packaging & Processing Week which will be held alongside the AIP National Conference on Tuesday the 17th and Wednesday the 18th of June at the Sofitel Sydney.

2014 APPMA SCHOLARSHIP NOW OPEN

APPLICATIONS CLOSE 11TH OF APRILCLICK HERE FOR AN APPLICATION FORM

2013 Winner: Jamie Schellebeck

2012 Winner: Anna Roland 2009 winner: Rebecca Du2010 Winner: Natalie Quarrell2011 Winner: Jude Van der Zalm


BOOK REVIEW: COMMUNICATION + PACKAGING 2013

Title: Communication + Packaging 60 years iFISBN: 9783791348117Published: 2013RRP: EUR 49.95

This large coffee table style book is lavishly illustrated and provides insights into trends in packaging design, making it an excellent source of inspiration. Covering some 600 pages, the book showcases

award winning entries from around the world chosen by international experts.

There is a full page devoted to each project which covers and details the project itself, the creators of the project, the client and further commentary about the brief.

Packaging from countries all around the world are featured including Germany, France, South Korea, China, Taiwan, Netherlands and Russia. Unfortunately there are no projects from Australia.

The book is divided into various categories such as sales packaging, gift boxes, promotion packaging, transport packaging, packaging materials, product interfaces, game art, and print media.

Fritz Frenkler, the Jury Chairman of iF Design Awards 2013, talks about design having a completely new social importance over past few years in the context of it being a multi- and inter-disciplinary process. Ralph Wiegmann, Managing Director of iF, speaks enthusiastically about the “real strokes of genius” in packaging that may “only become apparent at second or even third glance”. Not surprisingly, he comments that some packaging were so appealing that the judges were unanimous about awarding an iF label and it was exciting to see how the judges picked up the packaging, inspected it, opened it, shook it, and then even took a peek inside.

OVERVIEW OF IF AWARDS: The International Forum Design (iF) was formed in 1953 with the aim of promoting industrial design. This lead to the iF design awards being introduced in 1954 for the best designs in industrial goods.

In 2013 a distinguished jury panel of 50 experts from the field of design, industry and education bestowed the 75 iF Gold Awards on many notable designs such as 3st kommunikation GmbH for their project Heraeus Geschäftsbericht 2011 from Germany, the SAMSUNG Electronics Co. Ltd. for their project Samsung OLED TV Logo from South Korea, and Alt Group for their project The Social Kitchen from New Zealand.

Sharon Givoni is an Intellectual Property lawyer that does a lot of work in the packaging industry and enjoys reading and reviewing books on packaging. She can be contacted on 0410 557 907. Her website is located at www.sharongivoni.com.au or email Sharon via [email protected]

Written by Sharon Givoni


MAKE 2014 THE YEAR YOU INVEST IN YOUR CAREER

The Certificate in Packaging is an internationally recognised Level 3 qualification designed to meet the training needs of a wide variety of personnel in packaging, from the new entrant looking for a great start, to design, production, management, sales, marketing or purchasing staff looking to deepen their packaging knowledge.

BUILD YOUR PACKAGING CAREER ON FIRM FOUNDATIONS WITH THE AIP


WPO BOARD MEETING, BARCELONA, SPAIN

The AIP was represented at the WPO Board meeting and WorldStars judging in Barcelona, Spain in late 2013. It is always interesting and encouraging to renew old acquaintances and meet new member

countries attending these meetings from around the world. May I take this opportunity to thank the AIP Board for the opportunity to represent Australia at the Barcelona meetings.

These meetings were attended by Argentina, Austria, Australia, Brazil, China, Croatia, Czech Republic, Finland, Ghana, Hungary, Indonesia, Kenya, Netherlands, Nigeria, Tunisia, Russia, South Africa, South Korea, Spain Sweden, Singapore, Switzerland, Turkey, UK and USA. Australia was welcomed by the President and thanked for travelling great distances to be in attendance. The AIP seconded the meeting minutes of the WPO Board meeting held in Sydney in May 2013.

Members were reminded that the next meeting will be held alongside Interpack 2014 in Dusseldorf from 12–14 May. The WorldStar 2014 presentation will be held on this occasion. Members were reminded to deliver positional papers and the AIP has offered to write on: Packaging from a design perspective.

WORLDSTAR AWARDS This remains the main income for the WPO so all member countries were encouraged to become directly involved in promoting and encouraging entries from one’s own country. Member countries are to bear in mind that each member country is paid a commission for each entry from their country (Australia). Judging for 2013 took place whilst in Spain, there were 279 entries, awards will be in Dusseldorf, Germany alongside Interpack. AIP is also encouraged to advertise.

WORLDSTARS STUDENT AWARDS 2014 The next judging for WorldStars Student Awards 2014 will be hosted by Brazil and they are requesting judges from member countries, to take place in the first quarter of 2014. Member countries are encouraged to promote entries from one’s own country.

EDUCATION Packaging training sponsored by WPO has gone well this past year with courses held in India, Nigeria and Kenya. Packaging training is to be held in 2014. The AIP has taken a leading role in this and will offer courses in Ghana, Nigeria, Vietnam, China, Indonesia and Singapore. Additional courses assisted by the WPO may be held in Turkey, Sri Lanka and India, are still to be confirmed. The AIP was thanked for their leadership and commitment to the training programs. There is continuation of courses worldwide being vetted by the Education Committee and the AIP is part of this vetting system.

The WPO is also currently obtaining data of all packaging related courses worldwide which is for inclusion on the website.

MARKETING The website has undergone major changes and the AIP is responsible for the website upgrade and maintenance. Additional directories are to be put on the site, as well as all packaging related books, all educational programs and all tradeshows worldwide.

All member countries have received their membership certificates and are encouraged to display these at meetings, seminars, conferences, congresses, or any place where recognition can be gained. A WPO video has been created and all member countries have been


WPO BOARD MEETING Cont’d...requested to show it at all packaging gatherings.

WPO News: the AIP was congratulated on being so organised in supplying news on a regular basis. They continue to always look for articles of interest and news items. Linkedin membership to WPO has grown to about 2000 and members are encouraged to join up, as it remains a good way in keeping in contact and spreading information on WPO. The AIP also has a strong Linked In group so we encourage you to join both Groups today.

SUSTAINABILITY Some great work is being done in this portfolio mainly focussing on:• Implementation of GPPS 2.0; the AIP is encouraged

to promote this.• Save Food initiative, FAO (Food & Agricultural

Organisation – Rome).• LCA update.• Update on status in measuring sustainability.• Sustainability award in the WorldStar Awards will have

6 criteria.

SPONSORSHIP For some time this has been an area of opportunity that has not been exploited sufficiently. The President has taken it upon himself to do something about this. He proposed a WPO sponsorship scheme. The proposed

scheme follows the AIP sponsorship program for our National Conference and Technical Forums with Platinum, Gold and Silver sponsorship levels.

FOOD SAFETY Johannes Bergmair from Austria proposed that a working group be formed to address this important aspect. He gave a detailed proposal and ideas as to how he potentially saw this working group evolve. He wants to ensure that all corners of the globe are represented on the subcommittee. This was approved by the WPO Board and he will set up such a group of which Australia has been requested to be a part of.

GENERAL WPO is becoming more involved in countries across the globe, great education opportunities exist more now than ever before, Marketing really putting the name out in the open across all continents. The WPO is financially sound with good leadership into the future. The AIP has become an important player on this world stage where our opinion, ideas and advice constantly sought.

Pierre Pienaar MSc, FAIPWPO representative for the AIP

INDEPENDENT MEASUREMENT OF PACKAGING PERFORMANCE

Permeability testing - oxygen transmission and water vapour transmission.

Analysis to determine what types of plastic materials are present in a sample, including structures of multilayered packaging.

Mechanical testing of plastic films – tensile strength and related properties, tear resistance, puncture resistance, dart impact resistance and others.

Plus many other tests.

Australia 1300 GunnLabNew Zealand 0800 GunnLab

Email: [email protected]

www.gunnlab.com.au

INDEPENDENT MEASUREMENT OF PACKAGING PERFORMANCE

Permeability testing - oxygen transmission and water vapour transmission.

Analysis to determine what types of plastic materials are present in a sample, including structures of multilayered packaging.

Mechanical testing of plastic films – tensile strength and related properties, tear resistance, puncture resistance, dart impact resistance and others.

Plus many other tests.

Australia 1300 GunnLabNew Zealand 0800 GunnLab

Email: [email protected]

www.gunnlab.com.au


BUSINESS

20 Spring 2013

Ingenuity

LET’S face it: consumers are not particularly open to changing their purchasing habits or experimenting with new products. Why fix it, if it isn’t broken?

When introducing your product to consumers you have to display ingenuity in your packaging design. Consumers look for packaging that is visually pleasing and representative of the actual product.

Your package should demonstrate your company’s ability to uniquely display your product through colour, size or logos.

Creativity

JUST as with people, packages that are different tend to stand out. Using unusual colours, containers and catch phrases are all effective ways to catch consumers’ attention.

You can reap huge rewards by using packaging design to market the same product to multiple target groups. Product packaging can give new meaning to the same product for different consumers.

It is important to note however, that creative packaging is no substitute for a great product. You don’t want to be known for being all action and no satisfaction.

Connecting with consumers

CONSUMERS will purchase products because of a perceived need for them. Therefore your package design must demonstrate a fulfillment of a need of some sort, as well as the benefits of choosing your particular product.

Your package should elicit emotion from your consumer, whether it is

happiness, serenity or even hunger. If there is not a feeling of excitement or necessity you can bet your product will remain on the shelf.

Consumers like to feel that a company is in touch with their specific needs and offers them something special. You must connect with your target audience.

Your package design is your product’s business card. For better or worse your packaging design will be a significant deciding factor in whether or not your product is purchased.

Sustainability

SUSTAINABILITY continues to be a buzzword and has become a major factor affecting operations in packaging.

Considerations in this area are now a fact of life, with bioplastics and renewable resources such as sugar cane becoming serious participants in the market. But it seems consumers still require greater clarity around what sustainable really is.

Consumers are increasingly interested in their personal impact on the environment and are demanding more from manufacturers.

Australia’s packaging industry needs to participate seriously in coordinated and cooperative efforts around global packaging sustainability and develop some honest measurement tools for the manufacturing industry to consider.

While we wait for strong leadership in this field to come to the forefront, I challenge individuals to make sustainability a serious consideration; no matter the area of packaging in which you are involved. I challenge you to ask your company what its stance is on sustainability and what its policy on this matter may be.

In the meantime, we need to continue designing with the three Rs in

mind, namely reduce, re-use, recycle:Reduction ought to be considered

in terms of light weighting and down gauging. Reduce the ullage in packs as well as reducing the flap area of the pack. This will decrease the amount of packaging material used.

Packaging designers should take into consideration potential changes in the distribution chain in order to balance package designs with the distribution environment. This will often result in good pallet utilisation.

Re-use refers mainly to domestic re-use for a range of purposes. Packaging should have the ability to be re-used by the consumer for the same or a similar purpose, for example, woven polypropylene bags with a handle can be used as a carry bag. These bags can also be used as building materials, especially in third world countries.

Recycle in terms of using both recycled materials for packaging end products and regularly using materials that are recyclable.

Packaging should be designed to assist recycling. It should be engineered to easily compress to minimise volume where possible.

If and where practical, it should use only one material or materials which can be sorted, separated and reprocessed, using the best economically appropriate technology.

Where recycling facilities exist it should incorporate the appropriate logo to encourage consumers to recycle the package. Plastic packaging should also be clearly identified with the Plastics Coding System and look-alike packaging in different materials should be avoided.

I found it interesting that at the 2010 Soccer World Cup in South Africa, teams from Brazil, Portugal and The Netherlands wore jerseys made entirely from recycled polyester, each jersey produced from eight recycled PET bottles.

Nike sourced discarded PET bottles from Japanese and Taiwanese landfill sites and then melted them down to produce new yarn for the jerseys.

This process saves raw materials and reduces energy consumption by up to 30 per cent when compared to virgin material. Nike prevented nearly 13 million plastic bottles from going into landfill sites.

This is just one example of what companies and individuals are doing out there to assist our environment.

I would like to add another R: that of re-filling.

Supermarkets are now trialling machines that allow consumers to fill reusable pouches with fabric conditioner pumped from a 1,000-litre container directly to the laundry aisle. What about cooking oil, fruit juice or shampoo? This could cascade to flour, sugar, cereals and so on.

I look forward to watching this grow.

Design innovation

Pierre Pienaar, education coordinator with the Australian Institute of Packaging (AIP)

Reaching consumers these days is difficult. No longer do traditional methods of advertising and marketing warrant the attention of consumers or their dollars. Business owners and advertisers alike struggle to come up with creative ways to grab even the smallest bit of attention for their products. Creating an effective package design is one of the simplest and most cost effective ways to do this but requires ingenuity, creativity and the ability to connect with consumers, says Pierre Pienaar

THIS ARTICLE WAS RE-PRODUCED WITH PERMISSION FROM APP



MAKE 2014 THE YEAR YOU INVEST IN YOUR CAREER

BUILD YOUR PACKAGING CAREER ON FIRM FOUNDATIONS WITH THE AIP.

The Australian Institute of Packaging (AIP) is at the forefront of packaging training and education in Australasia; helping to shape the careers of generations of packaging professionals - from packaging technologists to international packaging business leaders along with a host of people in associated disciplines - sales and marketing, purchasing, production and environment.

DIPLOMA IN PACKAGING TECHNOLOGYThe Diploma in Packaging Technology is an internationally recognised Level 5 foundation degree-level qualification that prepares students to take responsibility for packaging operations at any level through the supply chain and can also lead to higher level study.

CERTIFICATE IN PACKAGINGThe Certificate in Packaging is an internationally recognised Level 3 qualification designed to meet the training needs of a wide variety of personnel in packaging, from the new entrant looking for a great start, to design, production, management, sales, marketing or purchasing staff looking to deepen their packaging knowledge.

aip february 2014 enewsletter

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