aime daily – day one

The value of business events revealed

DAY ONE

OFFICIALAIMEDAILY23rd Asia-Pacific Incentives & Meetings Expo

BROUGHT TO YOU BY

Melbourne Convention and Exhibition Centre • 24 - 25 February, 2015

The business events sector is a major driver of the Australian economy and has enormous potential for dramatic growth in the post-mining boom era, according to a new report released at the launch of Business Events Week (BEW) at AIME yesterday.

The Value of Business Events to Australia report, commissioned by the Business Events Council of Australia (BECA), found that in the last financial year 37 million people attended more than 412,000 business events held across in Australia. The industry as a whole contributed $23.1 billion to Australia’s GDP and $28 billion in direct expenditure.

The findings represent the first major research undertaken within the business events industry since 2005.

Matthew Hingerty, Chairman of BECA, said the study provided compelling evidence of the direct and indirect impact on the Australian economy and will demonstrate why Governments and industry should continue to invest in the sector.

“Business events are an economic

powerhouse,” he said. “They foster trade, export, investment, diplomacy, education and knowledge transfer. They also generate employment, tax revenue and stimulate the visitor economy.

“This study demonstrates the enormous reach of business events beyond their tourism contributions and reveals how business events support all industries to deliver their goals; acting as levers to do business, launch new ideas, identify trends, spread news of research breakthroughs, and equipping people to meet the challenges of change.

“This research is a clarion call to government. It’s time to stop being the little brother of the tourism industry and take our place as one of Australia’s most valuable industry sectors.”

Minister for Trade and Investment, Andrew Robb, said that business events are extremely important in promoting Australia to the world.

“The high-yield economic benefits of hosting business events are key contributors to the government’s economic diplomacy agenda, and are highly effective vehicles for driving

industry growth, which is in keeping with the government’s trade and investment priority areas,” he said.

Melbourne Convention Bureau (MCB) is excited to be working with BECA on the release of these results, according to Chief Executive Officer Karen Bolinger.

“The focus of Business Events Week for 2015 is about building on its past success and broadening the focus to a national perspective, so it is great to be able to support BECA and provide a platform to profile the Australian business events sector.” she said.

Now in its third year, BEW is a week-long program of activities organised by MCB which is designed to showcase the value of business events to the nation. Headlined by AIME 2015, this year’s BEW features a host of other events including the MCB International Market Update, Australia Speaks – Celebrating 50 years of Saxtons, and Melbourne Convention and Exhibition Centre’s Open Space event, and runs until Friday, 27 February.

From left: Joyce DiMascio, Chief Executive, Exhibitions and Event Association of Australia; Alec Gilbert, Chief Executive, Adelaide Convention Centre; Karen Bolinger, Chief Executive, Melbourne Convention Bureau; Matt Hingerty, Chairman, Business Events Council Australia; Adrienne Readings, General Manager, Gold Coast Convention and Exhibition Centre; Peter King, Chief Executive, Melbourne Convention and Exhibition Centre; Andrew Hiebl, Executive Director, Association of Australian Convention Bureaux.

It’s the meeting place of people, opinions and ideas

and Australia's creative capital

SYDNEYSHINES.COM.AU

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“I work in a number of locations, predominantly in Sydney...it's such a wonderful place to live, such an energetic, open, interesting city. I find that it simulates my thinking, and it's always such a wonderful place to come back to when one's been travelling in other places.”— Ken Maher, Executive Chairman

of HASSELL and BESydney Ambassador

Australian city for business events. Sydney is the meeting place of people, opinions and ideas, home to individuals, institutions and industries that are pushing the boundaries of what's possible. In 2014, Sydney was the first city to be profiled in Intellectual Capitals.— ICCA and UIA Rankings 2013

Scan to find out more about our local talent

A healthy annual line up of major cultural and sporting events provides a great opportunity for you to mix with the locals, engage with our talent and add a uniquely Sydney dimension to your event program. Favourites include Vivid Sydney, Good Food Month and the largest lunar New Year celebration outside of Asia.

Sydney, Australia has the mindset for collaboration, the imagination for discovery, and the appetite for success. It’s where people uncover and exceed their potential – a place where creativity and innovation thrives. Create unforgettable business events and give your delegates once-in-a-lifetime experiences in a city that offers you the freedom to imagine and licence to dream.

We can help you to bring your ideas to life in Sydney. Ask us how!

Visit Sydney, Australia at stand F600 or contact Kristian Nicholls, General Manager Business Development, at [email protected] or (02) 9332 5241

It's work and play!

Date: Wednesday 25 February Time: 3.30 – 4.30 pm Sydney stand: F600

Sample a specially designed SYDNEY SHINES cocktail – inspired by ingredients that our social media followers have identified as uniquely Sydney and have your very own caricature created set against the backdrop of our world-famous icons.

Sydney's world-class business event suppliers and the team from BESydney will be on hand to answer all your questions about holding an event in a city that truly shines as one of the world's favourite places to meet.

Anything is possible...just ask us!

LET'S MEET

No.1

Image credit: James Horan and Hamilton Lund courtesy of Destination New South Wales

4 AIMEDaily 2015

AIME focuses on brand new futureAIME has officially launched a new direction, set to transform the AIME experience and its engagement with the business events industry. Underpinned by a new community strategy AIME is extending the opportunities for inspiration, education and business across the brand.

As the traditional exhibitions model is being challenged AIME will evolve from a two-day event to a year-round engagement with the business events community. This will be executed across AIME’s three key pillars of Networking, Business and Education and deliver increased levels of expertise, knowledge and exchange of ideas to Exhibitors, Buyers and Visitors alike.

Speaking at the official AIME media conference held yesterday, ahead of this year’s exhibition, Karen Bolinger, Chief Executive Officer of Melbourne Convention Bureau, said the “changes to AIME have been done firmly with our attendees in mind”.

“It is about our brand remaining relevant and implementing new ways to continually

increase the value to our Exhibitors, Buyers and Visitors; to make it easier for people to come together to inspire, connect and most importantly, to do business,” she said.

“The value of face-to-face networking is consistently reinforced by business and industry professionals and the desire to meet is human nature. However, due to technological innovations and new digital media the way we now conduct business has shifted to a hybrid of face-to-face and digital touch-points to connect and converse.”

AIME’s new branding includes a bold new logo designed to work across traditional and digital media more effectively, and is supported by the tagline “Where inspiration begins”, to show that the AIME community is collaboration driven and developed by the industry.

Jacqui Timmins, Exhibition Director at AIME and CIBTM, said the new AIME experience has been executed through a number of changes to the show floor.

“We have introduced the Community Hub

in the centre of the show floor, designed to facilitate the AIME Community connecting and engaging,” she said. “The central Hub includes roundtable coaching sessions to inspire, ‘silent seminars’ where attendees can listen to influential speakers and, a networking area to provide a unique meeting space to connect in a relaxed, informal setting.

“The entire show floor has also been redesigned for ease of access and an enhanced attendee experience. Specific sections including geographic regions, hotels,

AIME • MELBOURNE, AUSTRALIA

Adelaide to host Dreamtime 2015

Tourism Australia will hold its biennial trade-marketing event for the incentives sector, Dreamtime, in Adelaide in 2015.

Dreamtime 2015 will give Adelaide the opportunity to showcase its unprecedented level of investment in new and existing infrastructure to buyers from around the world, as well as assist the business events sector achieve its Tourism 2020 targets, according to Tourism Australia Managing Director John O’Sullivan.

“Dreamtime is integral to our broader Tourism 2020 industry targets to grow the business events sector to $16 billion annually by the end of the decade,” he said yesterday.

“Dreamtime is Australia’s largest business events showcase, which allows us to connect with qualified buyers from key markets including Greater China, Singapore, Malaysia, Indonesia, India, New Zealand, USA and the

MCB Chief Executive Officer Karen Bolinger speaking ahead of AIME.

AIMEDaily 2015 5

venues, and products and services have been allocated to different ‘zones’ so that all attendees are able to easily and quickly find the suppliers they wish to connect with.

“Our vision is to support and bring the business events community together, creating a new experience for Exhibitors, Hosted Buyers and Visitors. Understanding what their needs are prior to, during and

after the event are fundamental to the

new initiatives this year and how the AIME

experience continues to evolve.

“AIME 2015 marks the beginning of a new

strategic direction that will ensure we

continue to lead the industry and provide

added value to the business events

community and its business growth.”

www.cimmagazine.com

Melbourne celebrates successful year

Melbourne is going from strength to strength as a business events destination, with Melbourne Convention Bureau (MCB) reporting

a standout year in 2014. Economic contribution reached $246 million from the 175 business events secured by the bureau in the 12-month period. The city also successfully hosted three of the world’s most high-profile health-related conferences, AIDS 2014, the World Congress of Cardiology, and the International Congress of World Federation of Hemophilia.

“Last year was probably one of the strongest years we’ve had to date,” said MCB Chief Executive Officer Karen Bolinger. “The challenge now is making sure we deliver above and beyond that. Going forward we are looking to continue to grow the market for Melbourne.”

While hosting Business Events Week and AIME guarantees that the eyes of Australia’s business events community are on Melbourne this week, ensuring the broader community is aware of the value of business events to Australia is a key priority for the bureau.

High-profile events such as AIDS 2014 are invaluable for throwing the spotlight on the economic and beyond tourism benefits of the business events industry.

“AIDS 2014 got an enormous amount of exposure across Melbourne and well beyond it,” said Bolinger.

“The whole city knew that the conference was here. If you asked who brought the conference to Melbourne they might not have been able to tell you, but they knew that there was a lot of people in town staying in hotels, spending money, and discussing science and community involvement. We just need to ensure there is that direct link back to business events and MCB.”

United Kingdom.

“We believe Adelaide and South Australia provide the perfect gateway for our key international buyers to experience a fantastic array of experiences and destinations on offer in Australia – and it’s an ideal time for the city to showcase its new developments.”

Adelaide is currently undergoing a number of major redevelopments including a two stage $400 million development of Adelaide Convention Centre.

Adelaide Convention Bureau’s (ACB) bid to host the event was supported by the Government of South Australia through the South Australian Tourism Commission, as well as the city’s business events sector, “all of whom recognised the great relevance, importance and potential for Adelaide as host city of Dreamtime 2015”, according to ACB Chief Executive Officer, Damian Kitto.

“This is a perfect opportunity to connect with key markets and fits perfectly with the positioning of Adelaide on a global scale for major conventions, meetings and incentives off the back of the unprecedented level of infrastructure both completed and nearing completion,” he said. “Adelaide has never been more equipped to shine in the spotlight of Dreamtime”.

Dates have yet to be confirmed, however Dreamtime 2015 will see buyers spend five days in December in Adelaide and three days on educational visits to other Australian destinations.

Dreamtime 2013 was held in Melbourne, attracting around 100 international buyers and media from key markets including Asia, the UK, Europe, New Zealand and North America.

Jacqui Timmins, Exhibition Director, AIME and CIBTM; Karen Bolinger, Chief Executive Officer, Melbourne Convention Bureau; Peter King, Chief Executive Officer, Melbourne Convention and Exhibition Centre; and Sallie Coventry, Portfolio Director, IBTM Events, at the launch of AIME 2015.

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E [email protected] www.bcec.com.au

BrisBanE ConvEntion & ExhiBition CEntrEhost venue for the successful 2014 G20 Leaders summit

FOLLOW IN THE FOOTSTEPS OF WORLD LEADERS

Refurbished cafes, fixed kiosks and pop-up food outlets are all on the cards as part of Melbourne Convention and Exhibition Centre’s (MCEC) revamp of its award-winning food and beverage offering.

Responding to conference trends, greater event diversity and an increased need for retail offerings, MCEC’s food offering is set to reflect Melbourne’s reputation “as one of the greatest culinary cities in the world and importantly meet the growing needs of our customers and the industry”, according to Marc van der Meer, MCEC Director of Food and Beverage.

“In developing our five year strategy we’ve looked closely at food and beverage trends as a whole, and within business events specifically, including consumer behaviours, budgets, lifestyle and more,” he said.

Reducing pre-packaged international conference catering, increasing locally sourced produce and creating interactive food experiences are just some of the key

MCEC to get food and AV make-over

trends being embraced by the Centre’s culinary team.

“In response to these findings MCEC has embarked on a ‘retail revolution’ which includes the creation of a Retail Catering Guide explaining MCEC’s diverse retail offering including the venue’s cafés, fixed kiosks and 10 pop-up outlets,” der Meer added.

“It also includes the planned refurbishment of MCEC’s two on-site cafes to align with Melbourne’s popular café scene.”

The Centre is also staying ahead of the

curve in the audio-visual stakes, investing in a $3 million digital makeover. Melbourne Convention and Exhibition Centre is the first centre in the Asia-Pacific to invest in a digital vision signal pathway across the venue in response to the rise of bring-your-own-device technology and to offer customers an even greater visual experience.

“Upgrading our signal path from analogue to digital means customers can simply connect their portable devices, including laptops, tablets and smartphones, and experience pixel perfect vision projected to MCEC’s screens and recording devices,” said Michael Walsh, MCEC Director of Technology Operations.

Visitors to AIME can enjoy a complimentary taste of items from MCEC’s new Menu Planning Guide as well as see some of the centre’s new technology in action including mcec360.tv – a virtual reality experience combining 360 degree photography of the venue’s event spaces with Google Cardboard – on the Melbourne stand.

AIMEDaily 2015 7

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KLCC_10YAC_ad_AIME_240215.ai 1 1/15/15 9:06 AM

Top things to do todayCommunity Hub

When: 9am – 5pm

Where: Show floor

Visit the new Community Hub, located at the heart of this year’s show. Divided into four key areas – Business, Knowledge, Inspiration and Networking – the interactive hub will help you develop at a professional and personal level with free business coaching sessions and silent educational seminars.

AIME Knowledge education program

When: Various session times

Where: Auditorium and Clarendon Room D&E

AIME Knowledge, AIME’s education program is back for 2015. Individual tickets are $55 or

book a visitor all access pass for $175. Tickets can be purchased from the registration desk.

Australia Speaks – Celebrating 50 years with Saxtons

When: 5.15 – 7.30pm

Where: Plenary 3

Don’t miss the chance to see 22 of Australia’s leading presenters and entertainers at the ever-popular Saxtons Speakers Bureau event, followed by the AIME Movers and Shakers networking after-party in the Community Hub.

AIME Awards

When: 7 – 7.30pm

Where: Community Hub

The best exhibitor stands at AIME will be recognised at a

ceremony prior to the Movers and Shakers party.

Globe Restaurants

When: 9am – 5pm

Where: Show floor

Take your taste buds on a journey of discovery at this year’s exclusive restaurants, Malaysian Delights, sponsored by the Malaysia Convention & Exhibition Bureau, or The International Food Fair, featuring burgers and bites, hawker-style street food and freshly made salads.

A LIST Open House

When: 9am – 5pm

Where: Show floor

Back for a third year, A LIST Open House is a dedicated area where Visitors and Hosted Buyers can meet with new event suppliers and boutique

venues to gain inspiration for their own events.

Innovation Zone

When: 9am – 5pm

Where: Show floor

Returning to AIME in 2015, the Innovation Zone is the place to check out the latest event technologies and innovations, get hands-on with emerging products set to revolutionise the industry and access key experts in this arena.

Crown Spa Pamper Zone

When: 9am – 5pm

Where: Hospitality Suite 2

Hosted Buyers are invited to take a break and enjoy a complimentary 15 minute neck, shoulder or hand massage performed by Crown Spa’s expertly trained spa therapists.

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Boost your knowledge AIME’s popular AIME Knowledge education program kicks off again today, featuring a can’t-miss line up of sessions on topics ranging from innovation to technology, marketing and key industry trends, as well as personal development.

Speakers include key industry figures such as Penny Lion, head of Business Events Australia; Martin Sirk, chief executive of the International Congress and Convention Association; and John Peacock, general manager of the Associations Forum, as well as

thought leaders such as digital strategist and social commentator, Chris Riddell and advertising guru Craig Davis.

One of today’s highlights is set to be Carolyn Miller’s session on “Living the brand” in which the communications strategist and media commentator discusses the idea of living the brand through experience and how events allow organisations to reinforce their branding strategy. To find out more, we caught up with Miller ahead of AIME.


Q How would you explain the concept of “Living the brand”?

A Often people think that a “brand” is a marketing invention that is applied to a communications message or product but a brand is actually an embodiment of lifestyle – behaviours, ideologies and aspirations. “Living the brand” is about how brand strategy moves beyond marketing and is reflected in all our touch points – through our products, our events, our staff and ultimately, our consumers.

Q How can events reinforce an organisation’s corporate or branding strategy?

A There is no better reinforcement about what a brand represents than demonstrating it in a real life experience, because the audience is actually participating in the brand – they are contributing to it. Events are an opportunity to show the brand dynamics in a way that is fully sensory, giving the best opportunity for engagement, resonance and influence.

Q Where does an event such as a conference sit in the greater context of a brand’s overall communications strategy?

A An event like a conference is a brilliant way to bring new news to an audience – events are high impact and are great for launching new concepts. The audience will generally be

open to hearing anything that's different. The importance of events is mostly due to the audience being key influencers. The goal for any brand will be to have the message heard at a conference and then repeated to others by its attendees afterwards.

Q Any tips for ensuring delegates take away a brand’s key messages from an event?

A Don't dilute your key message by trying to say too much at once. Make sure you have a clear goal in mind of what you want people to do with the information after they have left the event – and then work back your event strategy from there. If an idea doesn't serve the key message, reject it.

Q The event is over. Does that mean the activity around it should stop too?

A Absolutely not. The event should hopefully have an action to be taken by the attendees to continue on the conversation – get them to participate with your brand. Also following up with attendees and capturing data on your audience adds to the value that events provide and ensures that the interaction can continue in other marketing activity after the event.

5 minutes with... Carolyn MillerSESSION Living the brand • WHERE Auditorium • WHEN 11.45am – 12.45pm, Tuesday, 24 February

Download the AIME 2015 app nowMake the most of your time at AIME by downloading the free AIME 2015 mobile app, featuring the full AIME event schedule, personalised appointment diaries, a full list of Exhibitors and Hosted Buyers, an interactive floorplan, transport information and more.

The new app is available for download by searching “IBTM Events” in each mobile device’s app store or use the QR codes here.

Apple devices Android devices

WANT TO BUY TICKETS? Individual tickets are $55 or book a visitor all access pass for $175. Tickets are available at the registration desk on the concourse.

AIMEDaily 2015 9

Australia speaks

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The Saxton Speakers Bureau showcase has been one of the highlights of AIME since 2010 with its line-up of Australia’s most captivating and inspiring speakers and performers. This year’s event, Australia Speaks, is to raise the bar even higher as Saxton Speakers Bureau celebrates its 50th anniversary.

Australia Speaks is a celebration of the evolution of the spoken word throughout the last half century and beyond. Hosted by Mike Munro, guests will be treated to a packed two hour program boasting 22 of the country’s most notable

personalities, reflecting Australia’s rich and varied history. Ita Buttrose, Mark Bouris and Layne Beachley are among the impressive line-up of speakers, while INXS frontman Ciaran Gribbin and beatbox phenomenon Tom Thum will be part of the musical entertainment on show.

Following the event, audience members will be invited to attend a networking after-party, AIME Movers and Shakers, where they will have the chance to meet and speak with the presenters.

Saxton Speakers Bureau

Managing Director Winston Broadbent says that the event is “something that has never been done before”.

“We want to provide an experience worthy of what we consider to be a pretty significant milestone,” he said.

“It is not a speaker showcase, it will be a show produced as a celebration of the spoken word in Australia. It has wonderful speakers and performers, the finest of event professionals and is bookended by champagne on arrival and the Movers and Shakers party afterward.

“It will be powerful, emotional,

Beyond expectation

Gold CoastB U S I N E S S E V E N T S

N O T H I N G L I K E Y O U E X P E C T E X A C T L Y W H A T Y O U ’ R E L O O K I N G F O R

The Gold Coast is famous for fun, but it’s also a world-class meeting, incentive, conference and exhibition destination. Inspiring, energetic and exciting, the Gold Coast is the perfect destination for any business event, from intimate

meetings to spectacular gala events.

GOLDCOASTBUSINESSEVENTS.COM

educational and inspirational and the audience will witness some of the key figures in the history of the spoken word.”

Jacqui Timmins, Exhibition Director at AIME and CIBTM, says they “are proud to host such a prestigious event”.

“Saxton events are always a highlight of our Knowledge program and showcase a diverse range of speakers who are highly inspirational and educational for all in attendance,” she said.

“It is also a great opportunity for meetings and events industry professionals who are regularly seeking new and exciting talent for events.”

Australia Speaks will be held on Tuesday February 24 from 5.15pm to 7.30pm in Plenary 3.

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Q How many times have you been to AIME?

A This will be my first time!

Q What are you expecting from the show?

A I expect to see the latest ideas and get inspiration from people I would not normally have the opportunity to meet. I am looking forward to seeing venues from other states and international venues, as well as meeting the people behind these spaces so that when it comes time to take a client there I know who I am working with.

Q How is AIME going to help you in your role?

A AIME allows me to meet with suppliers and industry colleagues in a structured manner; and in a short period of time. Taking three days out of my time now will save me hours of research in the future. I am a firm believer in face to face and like nothing more than connecting with the industry to ensure that I know the right people to deliver the results our clients need.

Q Have you been to the Saxton Speakers Bureau event before?

A Not yet, so I am really looking forward to going!

Q What tips do you have for getting the most out of AIME?

A I find the best thing to do is to get digital copies of information where possible so that you have it on your computer when you return. Try to attend all of the networking opportunities and events that happen at and around the show and ensure that you have more business cards than you think you are going to need.

Q The themes at AIME this year are Knowledge, Business and Networking – how do intend to capitalise on those over the two days?

A By meeting as many people as I can and having interesting conversations about as many different topics as possible – you never know when someone’s experience will inspire an idea!

I have three interstate events in the next 12 months and I have requested meetings with venues and bureaus in those locations to start thinking about ideas.

By attending as many of the events as possible and by taking note of the little things that people do with the design of their stands and the look and feel of their activations.

Lastly by being as involved as much as possible in all areas of the program. You only get out what you put in.

Hosted Buyer Megan Peters has been an event director at Verve Creative Events for the last 12 months, working on everything from gala dinners and awards nights to product launches, conferences and special events.

AIME Daily caught up with her ahead of the show to find out what she hopes to get from AIME this year.

Looking for inspiration

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Top tips for making the most of AIME

1. Download the mobile app by searching for “IBTM Events” in your mobile device’s app store.

2. Check extra bags, spare shoes for after-hours and anything else you don’t need at the cloakroom. Bags can get heavy, especially when you’re juggling giveaways from appointments.

3. Check out the latest developments in event technology in the AIME Innovation Zone.

4. Get inspired in the A LIST Open House where you can meet with new event suppliers and venues.

5. Rest weary feet at the Hosted Buyer Lounge, sponsored by the Thailand

Convention and Exhibition Bureau, and enjoy some traditional Thai hospitality.

6. Refuel at one of the AIME Globe Restaurants, Malaysian Delights, sponsored by the Malaysian Convention & Exhibition Bureau, or The International Food Fair, serving burgers and bites, hawker-style street food and freshly made salads.

7. Network with colleagues, meet with clients or simply catch up on emails in the Community Hub, located on the show floor.

8. Hosted Buyers can unwind with a complimentary 15 minute neck, shoulder or hand massage at the Crown Spa Pamper Zone.

It may seem like two days is plenty of time to see everything that this year’s AIME has to offer, but a little bit of planning can help to ensure that you get the most out of the show.

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See Melbourne like a localMelbourne is known for its “liveability”, having been named the World’s Most Liveable City for four years in a row, but as a visitor it’s not always so easy to stumble across the hot restaurants, cafes and shopping spots only the locals know. To help you make the most of your visit to Melbourne we asked five Melbourne Convention Bureau members for their top insider tips.

Tracey Hore, Head of Sales & Marketing, Melbourne Observation Wheel

Three words that describe Melbourne Style; street art; food.

Favourite place to get a coffee fix in the CBD Mill & Bakery (pictured above) in Docklands is a uniquely Melbourne experience.

Favourite restaurant to splurge on Café Di Stasio has always been a favourite for a special occasion – incredible Italian food and amazing, personalised, service. Supper Inn represents all that Melbourne is famous for. Located down a laneway in Chinatown they serve great, inexpensive, Chinese food whilst providing a bit of theatre at the same time; book in advance or else you will be

queuing on the stairs and don’t forget to order the Peking Duck in advance.

If you only do one thing in Melbourne... Discover Melbourne’s dramatic skyline by night from the Melbourne Star Observation Wheel (pictured left).

Melbourne’s best kept secret Kensington – a gorgeous little village with a great selection of food, brilliant coffee, shopping and just minutes from the city and Flemington Race Track.

Peter Jones, Owner, Peter Jones Special Events

Three words that describe Melbourne The event capital.

Favourite place to get a coffee fix in the CBD Dukes Coffee Roasters on Flinders Lane.

Favourite restaurant to splurge on Flower Drum – it’s a Melbourne institution and every time I’ve gone it’s been for a special event. It also sets the benchmark for fantastic service,

Your favourite cheap eat Lucky Noodles on High St, Prahran. I don’t even look at the menu and just order the same dish each time I go, as I know it will be good. Plus it arrives in less than 10 minutes.

If you only do one thing in Melbourne... Experience one of our amazing major events, whether it’s the Australian Open Tennis (pictured), Grand Prix, AFL Grand Final, or Melbourne Fashion Week.

Melbourne’s best kept secret T’Gallant Spuntino Bar for the best pizza and wines to match.

Ilan Weill, General Manager, Grand Hyatt

Three words that describe Melbourne Exciting; alive, surprising.

Favourite place to get a coffee fix in the CBD Has to be my skinny latte with George at Collins Kitchen, Grand Hyatt.

Favourite restaurant to splurge on Matteo’s and Coda (pictured above) are two of my favourites!

Your favourite cheap eat Jam donuts from the Vic Market van.

If you only do one thing in Melbourne... Take a boat ride to Williamstown (pictured left) for a leisurely lunch.

Melbourne’s best kept secret Kerabu Restaurant (Malaysian) in Glen Iris has to be one; another is the Melbourne Cricket Ground bridge, which offers a fantastic 360 degree view of the new year’s eve fireworks.

AIMEDaily 2015 13

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Hatem Saleh, Managing Director, Atlantic Group

Three words that describe Melbourne The hospitality hotspot.

Favourite place to get a coffee fix in the CBD Mill & Bakery on Central

Pier, Docklands. It serves great coffee and you can pick up a loaf of fresh sourdough while you’re there.

Favourite restaurant to splurge on Flower Drum, a consistently high-quality culinary institution in Melbourne.

Your favourite cheap eat Supper Inn, in Tattersall’s lane. This is the go-to restaurant for the hospitality industry late at night.

If you only do one thing in Melbourne... Take a drive along the Great Ocean Road (pictured).

Melbourne’s best kept secret The Den basement cocktail bar at The Atlantic in Crown where all the celebrities go – it’s Melbourne’s hidden gem.

Gary Mehigan, Owner, Big Kitchen Events

Three words that describe Melbourne Food; coffee; multicultural.

Favourite place to get a coffee fix in the CBD This one’s just outside of the city in South Melbourne. St Ali. It is a great example of what Melbourne does well.

Favourite restaurant to splurge on George Calombaris’ Press Club. It is a dining mecca, and a restaurant that anyone visiting Melbourne needs to consider.

Your favourite cheap eat I have to say my own place in Maribyrnong is a cracker for an easy, affordable meal. The Boathouse’s heart lies in its wood fired pizza oven, and a view of the river.

If you only do one thing in Melbourne... Take a drive down to the Mornington Peninsula. It’s a foodie’s heaven.

Melbourne’s best kept secret From a foodie’s perspective, it would have to be Burch & Purchese (pictured left), in South Yarra, Darren

Purchase has become one of the stand out pastry chefs in Australia today. That jar of salty caramel is worth a plane trip at the very least. I also love Mediterranean Wholesalers in Sydney Road, Brunswick, Oasis Bakery North Road, Murrumbeena, and Casa Iberica Deli in Fitzroy...

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‘Internationalising’ exhibitions an opportunity for AustraliaThe Exhibition and Event Association of Australasia (EEAA) has returned to AIME 2015 with a strong message about the opportunity to grow home-grown exhibitions and events and make them more “international”.

EEAA Chief Executive, Joyce DiMascio (pictured), said that EEAA Members were delivering important shows in a range of industry sectors which were attracting exhibitors and buyers from across the Asia-Pacific region.

“Just like AIME, there are many trade and consumer events that have the potential to attract more participation from international buyers, exhibitors and also visitors,” she said.

“Major organisers are right behind EEAA’s work with Austrade as they see it as an important way to increase the international

reach of some of Australia’s biggest and most successful events.

“We will keep working with Austrade in 2015 to help our Members access services that will help them attract more buyers, exhibitors and visitors especially from the Asia-Pacific region.

“Major organisers like Reed Exhibitions, Diversified Communications, Exhibitions and Trade Fairs, National Media and Gaming Technologies Association are all very committed to this opportunity as they try to grow the reach of their shows.

“There is also scope to leverage Business Events Australia programs more for the exhibition sector.”

Industry event sectors with excellent scope for growth include food and agribusiness, organic products, mining, energy, tourism,

games technology and health and well-being, she added.

“Events in these sectors are important to the Australian economy as they help boost trade and investment, employment, international diplomacy and they also stimulate the visitor economy,” she said.

“This is at the heart of our message to Government and we are pleased that it resonates strongly with some of its key agencies.

“Fine Food Australia which won EEAA’s best large trade show award in 2014 is a prime example. It attracts 1000 international buyers, 1000 exhibitors and almost 28,000 people across four days.

“This is one of many events organised by EEAA Members that has the potential to deepen its reach into Asia-Pacific region.”

Accreditation: how the client and industry benefitThe benefits of accreditation to the events industry and its clients are being stressed by the Professional

Conference Organisers Association (PCO Association) as it prepares for a big 2015.

Accreditation, in the form of Certified Events Company (CEC) certificate, recognises the competency, authority and credibility of an events business.

It assures both clients and the industry that an event management business they are dealing with, or are about to deal with, is committed to the highest quality business practices. It also underscores the accredited event company’s consistency and reliability in the delivery of services, its professional standards, and its dedication to ongoing improvement.

The accreditation programs have been set up by the PCO Association to provide established standards that are recognised as minimum levels of service for the association and its members.

For the association to award a CEC certificate, a company must have a minimum of one certified event manager working in the business.

Additionally, they must satisfy criteria that are audited by an independent certified practising accountant.

These criteria include:

• Evidence of quality assurance systems• Evidence of a computerised conference/event registration

management system• Evidence of financial management systems and procedures• A certificate of business registration• A copy of the annual ASIC statement of solvency• A copy of a professional indemnity insurance policy and a

certificate of currency• A copy of public liability insurance policy and certificate of

currency• Copy of a standard engagement letter and of an

engagement contract

Furthermore, there are audits every three years to ensure standards have been maintained or enhanced – something the PCO Association regards as vital to protect the reputation of the events business as a highly-professional industry.

Associations news

AIMEDaily 2015 15

Manila | For business events visit funworks.phMeet us at Stand B120

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The Australian business events sector, worth more than $13 billion a year to the economy, received a major boost in November 2014 when the Federal Government entered into a partnership to assist the industry during the bidding and event delivery process.

The Minister for Trade and Investment, Andrew Robb (pictured left), recognised international business events as an integral part of the government’s economic diplomacy agenda and announced the historic new framework – Attracting Business Events to Australia: Role of Government Agencies.

The framework strategically aligns the Federal Government, through Austrade and Tourism Australia, to work with Australian convention bureaux and the business events sector to attract world-class events to the country.

Association of Australian Convention Bureaux (AACB) President Lyn Lewis-Smith

(pictured right) welcomed the collaboration as recognition of the importance of business events to the economy.

“This is a ground breaking win for the sector,” she said. “International business events offer high yield benefits beyond the event that drive prosperity for Australia and contribute to the visitor and knowledge economies.

“With the growth potential of Asian markets, Government support and involvement is essential to ensure Australian convention bureaux are in the best-possible position to identify, bid for and win business events that align with the national priority areas and better connect industry, academia, government and the private sector.”

“It is a great win for the industry,” said AACB Executive Director Andrew Hiebl. “AACB member bureaux represent more than 1600 operators across the business events spectrum.

“I’m very proud of the leadership and direct consultation AACB has played in helping secure this new framework. It will help facilitate more international conventions and exhibitions to Australia, having a direct effect on the broader business events industry.”

The Deloitte Access Economics report, Australia’s International Business Events: The Economic and Strategic Value Proposition, underscores the importance of the international business events sector and has resulted in stronger confidence and support from government.

Federal government recognises international business events

16 AIMEDaily 2015


Sydney shines in Rotary delegate surveySydney’s reputation as a great place to meet was reinforced with an overwhelming majority (more than 80 per cent) of 105th Rotary International Convention delegates saying they were “very satisfied” with their visit last June.

The friendliness of Sydneysiders, the city’s public transport, the convention facilities at Sydney Olympic Park, and accommodation and air access into Sydney all exceeded delegate expectations, according to a survey conducted by the University of Technology, Sydney (UTS), Business Events

Sydney and Rotary International. Holding the Convention during the annual Vivid Sydney festival also proved to be a highlight.

The 2014 Rotary Face-to-Face and Organiser Survey canvassed the opinions of more than 3000 Rotarian delegates.

“Sydney has opened its arms to Rotarians from all corners of the world and made our stay all the more rewarding,” said one delegate with another adding, “Sydney is clearly one of the world's great cities. This was our first trip to Sydney (and to Australia), and we can hardly wait

Boasting a stunning Broadwater location and easy access to Australia’s best theme parks, Sea World Resort is your one-stop-shop to memorable day and night conferences and events on the Gold Coast.

In just four months Sea World Resort will open the doors to a new multi-million dollar conference centre, capable of catering to 1000 people.

Featuring 750sqm of flexible space, which can be divided into three sections, the Centre will include the latest audio-visual equipment, a porte cochere with vehicle access, as well as a large veranda that can be open or closed roof, ideal for coffee breaks, lunches and cocktail receptions.

• Sea World Resort, stand E300

Countdown to new Gold Coast centre

Events with benefitsTFE Hotels’ Events with Benefits Rewards Program is back in 2015, providing event organisers with greater benefits than ever before.

By booking your meeting or event at an Adina Apartment Hotel, Medina Serviced Apartments, Rendezvous Hotel, Vibe Hotel or Travelodge Hotel, you will receive some great benefits.

TFE Hotels provide flexible and intimate conference solutions and these benefits range from extensive technology inclusions, surprise food and beverage delights, creative room set-up and streamlined operating procedures that will make delivery and post-event follow-up a breeze.

And what’s more, just by staging your meetings at any TFE Hotel you’ll get rewarded. There are five tiers of rewards based on your total spend which could be a generous credit or Visa gift voucher. You’ll also be entered into a major prize draw to win business class flights and seven nights’ accommodation at the Adina Berlin.

• TFE Hotels, stand C500

Exhibitors news

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The Convention is one of the largest annual meetings held globally and in 2014 surpassed delegate targets when visitors from 148 countries attended the four-day program at Sydney Olympic Park. It also drew worldwide media attention to Rotary’s efforts to eradicate polio, and contributed approximately $62 million to the New South Wales economy.

• Business Events Sydney, stand F600

AIMEDaily 2015 17

POWERHOUSE OF IDEASHosting the world from the Northern Territory for five years now, Darwin Convention Centre has

put the tropical harbour city on the map as a fresh and unique “must go” for business events.

Darwin is the inspiration for innovative breakthroughs in mining, oil and gas, renewable energy, health, education and tropical knowledge.

Combine a world-class convention centre with Darwin’s unique expertise in specialist fields and the result is a perfect setting for exchanging ideas and breaking new ground in many

areas that will decide our global future.

Let’s connect www.darwinconvention.com.au

+618 8923 9000 | [email protected]

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Check in to win with CrownAIME delegates will have the chance to win one of two $1000 Crown Gift cards simply by visiting Crown Hotels stand during the conference, and checking in on Instagram.

To check in, delegates need to upload a photo of the Crown Hotels booth to their Instagram page, select “Crown AIME Booth #C130” as the location status, tag @crownresorts and hashtag #destinationforsuccess.

Each delegate who shows a Crown representative at the Crown Hotels AIME booth that they have checked in will receive a 200ml bottle of Moet Chandon and go in the draw to win one of two $1000 Crown Gift cards daily.

• Crown Events & Conferences, stand C310

Japan looks to the futureJapan is renowned as a global centre of academic research and industry. It also has a proven track record of hosting successful meetings and events with gracious hospitality.

The fusion of tradition, innovation and modernity makes Japan a unique business events destination. While prices have soared in the Asia-Pacific region in the last decade, Japan has experienced deflation during the same period. The devaluation of the Japanese yen, seen recently against major world currencies including the Australian dollar, has made Japan more affordable than ever before.

What’s more, the Japanese meetings industry continues to demonstrate its unlimited potential in the wake of securing one of the world’s biggest international events—the 2020 Olympic and Paralympic Games in Tokyo. The entire country is actively developing new infrastructure including convention facilities and hotels, and innovative programmes to further advance Japan’s meetings prowess.

The Japan National Tourism Organization, along with six key industry partners, will be exhibiting at AIME. Visitors to the show are invited to attend their

Happy Hour on 24 February from 4.30- 5.30pm to find out more and sample some authentic sushi.

• Japan, stand A600

InterContinental Hotels Group (IHG) has signed a management agreement to develop the 200-room Crowne Plaza Christchurch in New Zealand.

Located in the central business district and across from the new Christchurch Convention Centre, due to open in 2017, the hotel will be one of the tallest buildings in the city, offering guests with unrivalled views of Mt Hutt and the New Zealand Ski fields.

Crowne Plaza Christchurch will feature up to five suites and 195 guest rooms and food and

beverage options including an all-day dining restaurant, a specialty restaurant and lobby lounge and bar, as well as function space for meetings and events.

“Tourism is one of the 20 high priority projects outlined in the Economic Recovery Programme for Greater Christchurch, and we are proud to be part of the city’s economic revival,” said Matthew Tripolone, head of development, Australasia, IHG. “The signing of this agreement is testament to our confidence in

and commitment to this market. When the new Crowne Plaza Christchurch opens its doors in 2015, IHG will once again have a presence in every major market in New Zealand, and we are confident of our long-term growth in the region.”

Crowne Plaza Christchurch will be the third Crowne Plaza in New Zealand, joining Crowne Plaza Queenstown and Crowne Plaza Auckland.

• InterContinental Hotels Group, stand C800

Crowne Plaza announced for Christchurch

18 AIMEDaily 2015


Korea Tourism set to entice buyerscities throughout the country including Seoul and Jeju Island off the southern coast of Korea and more facilities are being developed in key hubs to boost the industry. Convenient transportation such as the KTX Express train early allows travel between major cities within a two and half hour radius of Seoul.

Pre and post tours are a great attraction as visitors can immerse themselves in the remarkable cultural heritage and vibrant nature of Korea. Along with the healthy cuisine visitors can join in activities such as learning how to make traditional Korean ceramics, experience a night in a

Korean temple or in a traditional Korean house (hanok), join a taekwondo training program, experience oriental medical treatments and beauty therapies, or simply enjoy Korea’s fantastic shopping opportunities. Korea also offers exciting adventure activities including mountain hiking and climbing, river rafting, skiing and snowboarding.

Korea will play host to some major exhibitions this year including the World Water Forum in Daegu and the 2015 Asian Australasian Congress of Neurological Surgeons 2015 in April. The 31st International Congress on Occupational

Health in June, and in August the International Small Business Congress and the Confederation of Asia Pacific Accountants (CAPA) Conference 2015 in August, and The World Allergy Congress 2015 in October.

Visitors to AIME will be able to meet with representatives of Korea Tourism Organization, and 12 destination management companies, convention bureau and hotels on the Korea pavilion, as well as trying activities including knotting your own bracelet.

• Korea Tourism Organization, stand B100

CONFERENCE CENTRE OPENING SOONThere’s only four months to go until the Gold Coast’s newest conference centre opens at Sea World Resort. With catering for up to 1000 delegates and easy access to Australia’s most exciting theme parks, Sea World Resort will become your gateway to unique day and night conferences and events on the Gold Coast.

To discuss your next conference or event call 07 5591 0020 or email [email protected].

Visit us at AIME Gold Coast stand E300.

SeaWorldResort.com.au

0501150 SEA WORLD ©

2015 & TM Sea W

orld Property Trust.

Business events have a major impact on regional economies, with benefits extending well beyond the registration fees paid and the venue hire.

Since 1996, Business Events Victoria (BEV) has been working to grow regional Victoria as a business events destination and boost the economies of these areas. Now representing more than 200 conference venues, accommodation providers, tour

operators, local councils, regional tourism organisations and service providers, BEV is looking to further increase on the $6.5 million of confirmed business achieved, directly related to the State Government’s Regional Victoria Business Events Program that BEV is rolling out.

Over the past 12 months, BEV has achieved many great outcomes for its members and regional Victoria as a whole, from

coordinating a successful famil program and launching the new Regional Victoria Planners Guide, to increasing leads referred to regional Victoria by 18 per cent. The BEV team also grew in 2014 with Adeline Keh taking up the position of Sales Executive in October.

Executive Officer of BEV, Chris Porter, said “the past 12-18 months has been a time of significant growth for BEV”.

“We continue to represent our

members on a state, national and global level, through our attendance at trade events, coordination of famil programs and business development activities,” he said. “As a result, we have been able to help secure 73 events for our members in regional Victoria in the 2013/14 financial year, with many more still in the negotiation phase.”

• Business Events Victoria, stand E600

Business events boost Victoria’s regional economies

Korea is on the fast track to become one of the top destinations for business events, with Union of International Associations statistics revealing the country was ranked third for the number of international meetings in 2013.

Korea presently has nine major convention centres in

AIMEDaily 2015 19

Official AIME Daily Publisher Alexandra YeomansManaging Editor Ylla Wright Journalist Sheridan RandallAccount Manager Michelle CullenDesign/Production Manager Bin ZhouProduction Co-ordinator Anne EstebanAdministration Assistant Kate Wilcox

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and events destinations,” he said. “This level of recognition is something we have been striving for since we first opened the doors to the Claudelands three years ago.

“During this time we’ve worked extremely hard to prove ourselves as a venue of international quality, across a range of areas including music,

sporting and entertainment events, conferences, exhibitions and private functions.”

Since opening in June 2011 Claudelands has become one of New Zealand’s leading conference and exhibition centres, and entertainment arenas.

• Conventions & Incentives New Zealand, stand B620

Claudelands crowned NZ’s Supreme Venue

Claudelands in Hamilton, New Zealand, ended 2014 on a high note after claiming two major awards at the Entertainment Venues Association of New Zealand (EVANZ) Awards in December.

Claudelands won both the Supreme Venue of the Year Award, and Large Venue of the Year category, celebrating venues of 5000 seats or larger.

The awards recognise excellence in the New Zealand entertainment venue industry.

Murray Jeffrey, Claudelands’ Director of Business Development and Marketing, says the awards are great recognition for Claudelands and the wider region.

“These awards confirm Hamilton’s position as one of New Zealand’s major business

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