AIMA Digital &Social Marketing

RetreatMarketing in a Mobile-First World:

Strategies for the Connected World

22-24 January, 2016 | Hotel Vivanta by Taj, Fort Aguada, Goa

Retreat Co-chairs

Eminent Speakers

Kirthiga ReddyManaging Director

Facebook India

D ShivakumarChairman & CEO – India Region

PepsiCo India Holdings

Hari MenonChief Executive Officer

BigBasket.com

Alok KejriwalCEO & Co-founder

Games2win

Devendra ChawlaGroup President - Food FMCG

Brands, Future Group

Rama BijapurkarCo-Founder

People Research on India’s Consumer Economics

Anusha ShettyCo-Founder & CEOAutumn Worldwide

Participation Fee

Delegate fee per participants: Rs 85,000 + 14.5% service tax Early-Bird Discount of Rs 10,000 per participant is applicable on registrations received, along with delegate fee, latest by 18th December, 2015.

For online registration, please visit www.aima.in

Methodology

The Retreat will be conducted in an experience sharing mode and the learning experience will be very intensive and interactive, encouraging high level of active participation and interaction by the delegates.

1. The registration fee includes the course fee, study material, cost of accommodation from 22 -24 January, 2016 (02nights), breakfast, lunches, dinners as per itinerary.

2. The registration fee does not include Airfare, Airport Taxes, Airport Transfers, Personal Expenses such as Telephone Calls, laundry, Soft/hard drinks, use of mini bar, Additional / extended stay, etc.

For further details, please contact

Ramesh Acharya - ManagerAll India Management Association, Management House - 14, Institutional Area, Lodhi Road, New Delhi - 110003

Mobile : +91 9818289382 | Email : racharya@aima.in | Phone No : 011-24605100 Ext 541Web : www.aima.in

Key Takeaways

• Learning how to develop new go-to-market strategies• Building mobile foot print to connect with customers

anytime and anywhere• Learn how to use consumer data captured from digital

platform• Acquire social media skills and gaming savvy to connect

with the millennial • Adopation of high end technologies to stay ahead of

rivals

Retreat Background

Digital technologies are squeezing the world into pockets. Trade and transactions never stop and they go where the customer is. Time and location are no longer an advantage or a limitation. Markets are defined by the individual and not by segments; and the social media outguns the mainstream media. Mobile phones are the new gods in the marketplace. It is a strange new world for marketers. They need to reinvent their strategies and toolkits to win in this hyper-connected world.

Marketers need to develop new go-to-market strategies, including building mobile footprint to connect with the customers anytime and anywhere. They have to learn to deal

with the high expectations of the digitally empowered consumers and deliver a personalized, immersive buying experience. They need to learn how to use the consumer data that they can get from digital platforms and create messages that can be effective on different devices, especially the mobile phones. Marketers have to learn to listen to the consumer and adapt the strategies, even brand, in real time. They need to acquire social media skills and gaming savvy to connect with the millennial. Moreover, they need to adopt the high-potential technologies before their rivals and dictate the future course of the market.

About AIMA

All India Management Association (AIMA), as the national apex body of management profession in the country is committed to enhancing the competence of management profession through its multifaceted activities. AIMA has a broad base of 64 Local Management Associations including two cooperating LMAs abroad, with a membership of over 30,000. AIMA is represented on the Boards of India's premier Business Institutions and also

represented Boards of Government bodies including the AICTE, National Board of Accreditation, National Productivity Council to name a few. In addition, AIMA brings to the Indian managers, the best management practices and techniques through numerous foreign collaborations with professional bodies and institutions.