aim-360™ - overview
TRANSCRIPT
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STRATEGY ATTRACTINTERACT
GROW
Modern Marketing Simplified!
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Sustainable Growth for Tomorrow
Increased Sales for Today
$
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1. Lack of Resources in Staffing, Budgeting or Time2. Lack of Ability to Stop Executing & Think Strategically3. Limited Ability to Develop Content4. Lack of Sufficient Insight on Target Audience5. Lack of Reliable Data to Drive Decisions6. Lack of a Clear Value Proposition7. Lack of Insight in Competitive Advantage
Based on 1700 B2B Marketers Surveyed- MarketingSherpa
1700 Marketers Surveyed Say:
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Not enough time or resources…
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That’s where we can help…
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AIM-360™ is a holistic, balanced process that strategically encompasses every angle
of your marketing efforts.
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Our TeamYour Team
Same Table
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STRATEGY ATTRACTINTERACT
GROW
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Sustainable Growth for Tomorrow
Increased Sales for Today
12
3 4
5 6 7
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1
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IDeal™ Customer Discovery Process- Analyze Your Historical Sales & Marketing Data- Weigh & Score based on:• Volume• Frequency• Recency• Profitability• Lifetime Value
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2 14 3
016 Vegetables & Melons011 Cash Grains019 General Farms, Crops
013 Field Crops, Not Grains
017 Fruits & Tree Nuts
018 Horticultural Specialties
CUSTOMER TYPES:
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#1PROSPECT
Quadrant Analysis+
Situational Data+
Market Research+
Collaboration=
Personas to Target
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2
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1980’s to Present Day
1980’sTV
RadioPrint
DisplayEvents
Direct Fax Direct Mail Telephone
Present Day2000’s1990’sSMS+MMS
Voice MarketingSocial DM
Group TextingApps/Push Not.
SnapchatBehavioral
Social Media AdsVirtual WorldsIn-Game Ads
WidgetsTwitter
Mobile AppsGeolocation
Ephemeral AudioEphemeral VideoStreaming Video
Mobile EmailSMS
Paid SearchLanding Pages
MicrositesOnline Video
WebinarsAffiliate Marketing
BlogsRSS
PodcastsContextual
WikisSocial Networks
Mobile Web
EmailIM
Cable TVWebsites
SearchOnline Display+ + +
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The Modern Marketing landscape is divided.
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“Inbound Marketing is the
answer!”
“Outbound Marketing is the
answer!”
“No one responds to old-school
marketing!”
“Print is dead!”
“Social Media is a Must!”
“B2B’s don’t need Social Media!”
“The only way to get immediate response
is to push your message out!”
“Print isn’t dying, it’s evolving!”
VSM A R K E T E R S M A R K E T E R S
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Strategy
Channels
Creative
Execution
Omni-Bound Marketing
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INBOUND:• SEO/SEM• Paid Search• Social Media• Blog Forums• Landing Pages• Microsites
• Videos• Podcasts• White Papers• PR/News Releases• Infographics
OUTBOUND:• Direct Mail• PURLs and GURLs• Online Advertising• Print Advertising• Radio & TV Advertising• Outdoor Advertising
• Mass Email• Tradeshows• Telemarketing• Press Releases• Promotional Products • SMS Blasts
ADDITIONAL PRODUCTS & SERVICES:
Graphic DesignWeb Design
Logo DevelopmentPhotography
Video & AnimationIllustration & RenderingContent & Copywriting
CREATIVE:Marketing Automation
Web DevelopmentSEO/SEM
Online AdvertisingSocial Media
Flipbook Development
DIGITAL:Commercial Printing
Digital PrintingDirect Mail
LabelsPackagingSignage
Tradeshow Displays
PRINT:Garment Decorating
Promotional ProductsOverseas Sourcing
PROMOTIONAL:
&
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Omni-Bound Philosophy• Map Purchase Decision Process• Determine Impact Points• Match Channels• Effective Message Delivery• Maximize Decision Influence
AWARENESS
CONSIDERATION
COMPARISON DECISION
INTENT
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Brand Development
• Identity• Experience• Public Perception
• Review and analyze your largest competitors’ brands
• A Comprehensive Review & Analysis of your existing brand:
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Strategies to help your brand display:• Credibility• Differentiating Values• Value Relevance• Trust Building• Creation of Emotional Connections• Positivity
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&How you
doin’?
QUALIFIED & BUY-READY PROSPECTS
4
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Attract & Convert Using:• Omni-Bound Marketing Campaigns
QUALIFIED & BUY-READY PROSPECTS
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QUALIFIED & BUY-READY PROSPECTS
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Attract & Convert Using:• Omni-Bound Marketing Campaigns• Strategy driven content for use on
ALL channels
QUALIFIED & BUY-READY PROSPECTS
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QUALIFIED & BUY-READY PROSPECTS
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Attract & Convert Using:• Omni-Bound Marketing Campaigns• Well-Crafted content for use on ALL
channels• Marketing Automation Platform
QUALIFIED & BUY-READY PROSPECTS
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• Inbound & Outbound Integration
• Builds Prospect Database• Automatically Engages &
Nurtures• Scores Prospects• Drips Buy-Ready Leads
Marketing Automation Platform
QUALIFIED & BUY-READY PROSPECTS
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67%of Salespeople’sTime is spent on non-selling activities like
research, data entry & busy work.
- Gartner
53%Higher
Conversion RateReported by
Automation users
- Forrester Research
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Lead Scoring• Develop unique scores for each leads “digital
behavior” across various campaigns• Lead Scores trigger deeper engagement &
interactions• Large Sales Teams vs. Small Sales Teams
10 + 40 + 50 = 100OPENED EMAIL
COMPLETED FORM
REQUESTED ASSESSMENT SALES READY!!
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73%Of B2B’s that track results
of current customer marketing report
moderate to significant revenue increases.
- Forrester Research
79%Of marketing leads are never converted
to sales.- Forrester Research
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ROI
• Post-Promotional Analysis• Real-Time Analytics• Critical Data for Forward
Improvement
We Provide:
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STRATEGY ATTRACTINTERACT
GROW
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We’ve shown you what AIM-360™ can do.
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How can AIM-360™ work for you?
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Next Steps:• Complete baseline
questionnaire • Schedule a date to receive
customer proposal presentation