AIF Tool KitThis PowerPoint presentation is provided by the ARDA International Foundation for use in

addressing those entities and individuals who need reliable, current statistical data about the timeshare industry in the U.S. The statistics contained in this presentation are drawn from respected sources of research, much of it commissioned by the AIF. These statistics may not be altered unless they are substituted with updated information from AIF certified sources.

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When addressing specific audiences in your region, state or municipality, it may be desirable and effective to include data that reflects consumer and economic patterns in your locality. To attain such data, contact the AIF directly and request that we work with you in developing reliable data for you to use in support of timeshare development in your region.

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What is Timeshare/Vacation Ownership?

• Investment in a Lifestyle•Benefits ofReal Estate Ownership

Evolution of Timeshare

1970s 2000s

Fixed Week, Fixed Unit

International Exchange

Consumer Protection/ Regulation

FloatingWeek

HotelBrands

Points

Fractionals/PRC

Timeshare a Global Village

Timeshare in the USWeekly Product vs. Points

Weekly Product = Accommodations

Points = Vacation Currency

Timeshare in the US

$6.4 BillionAnnual Sales

$4.2 BillionAnnual Sales

2000 2010

SOURCE: 2011 State of the Vacation Timeshare Industry: United States study, Ernst & Young for ARDA International Foundation

Timeshare in the US2009

1,548Timeshare Resorts

197,668Units

SOURCE: 2011 State of the Vacation Timeshare Industry: United States study, Ernst & Young for ARDA International Foundation

NUMBER OFRESORTS

Timeshare in the USLeading States

Florida 23% 362California 8% 130South Carolina 7% 106Hawaii 6% 93Colorado 5% 76Nevada 4% 58Texas 3% 52Missouri 3% 49North Carolina 3% 49Arizona 3% 48

2011 State of the Vacation Timeshare Industry: United States study, Ernst & Young for ARDA International Foundation

Fractional and PRC

• Alternative to Traditional Timeshare

• 201 Fractional and Private Residence Club Resorts

• Combined Sales Volume:$349 Million

SOURCE:The Shared Ownership Resort Real Estate Industry in North America: 2011 prepared by Ragatz Associates

Timeshare in the USEconomic Benefit

73%Spending Outside Resort

$1,574Average Spending per Trip

SOURCE:Economic Impact of the Timeshare Industry on the U.S. Economy, 2010 Edition, prepared by Ernst & Young for AIF

Timeshare in the USEconomic Contribution

465,803Full & Part-Time Jobs

$22.1 Billionin Salaries/Wages

$8.3 Billionin Federal & State Taxes

SOURCE:Economic Impact of the Timeshare Industry on the U.S. Economy, 2010 Edition, prepared by Ernst & Young for AIF

Insert Local Stats

• In this slide, insert any statistical data that may pertain to your specific locale if available. This could be number of resorts, owners, annual visits, etc. You may want to add multiple slides here. Look in the appendix for data on AZ, CA, FL, HI, NV, SC, and TN.

• You can also get help from ARDA International Foundation in acquiring and preparing statistics for your region.Contact them at www.ardafoundation.org/AIFToolkit

Who Owns Timeshare?

•Mean Age 52.2

•80% Married/Partnership

•No Children Under 18

•Median Income $78,400

•61% College Graduate/ Professional Degree

SOURCE: Shared Vacation ownership Owners Report, 2010 Edition prepared by The Research Intelligence Group for the AIF

Aspirational Itemsof AmericansThe Top 10

58%Own a Vacation Home

Stay in a Luxury Hotel 44%

Beautifully Decorated Home 38%Own an Expensive Car 38%Travel Abroad 38%Eat at an Expensive Restaurant 37%Own Your Own Business 34%Fly First Class 33%Own Latest Technology 26%Own Expensive Jewelry 25%

SOURCE: 2005 Roper Reports Annual Presentation

Boomers Leading the Way

76 MillionApproaching Retirement

77%More Adventurousthan Parents

72%Took Leisure Trip in the Past Year

SOURCE: 2005 Travel & Adventure Report, A sampler of Boomers’ Travel & Adventure Experiences by AARP

Why Do They Own?

Affordable termsInternal exchangeTravel with larger parties

SOURCE: Timeshare Owners Report, 2009 Edition prepared by Penn Schoen Bertrand, Inc. for the ARDA International Foundation

Save money on future vacations

External exchange

SOURCE: Shared Vacation Ownership Report, 2010 Edition prepared by The Research Intelligence Group, for the AIF

Consumer Satisfaction

Satisfaction is the Highest Endorsement

SOURCE: Timeshare Owners Report, 2010 Edition prepared by The Research Intelligence Group, for the AIF

Value to Consumers

Makes vacation planning easier

Vacation in new areas

Spend time w/people important in my life

76%

SOURCE: Shared Vacation Ownership Owners Report, 2010 Edition prepared by The Research Intelligence Group for the AIF

Include those who cannot afford vacations

75%

71%

70%

70%

Vacation home away from home

ARDA ROC

• Advocacy organization for timeshare owners

• Over 1 million members and growing

• Responds to government at Federal, State and Local levels

Timeshare into the Future

• Matches American Aspirations

• Proven Benefit to LocalEconomies

• Appeals to Diverse Market Segments

• High Approval Ratings

• Flexible and Satisfying Experience

• Part of an International Market

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