Agenda

Quarter 1 Focus Areas

Key Project & KPIs of Projects

Bottlenecks

Quarter 2 Focus Areas & Key Projects

Conclusion

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Quarter 1 Focus Areas

The department was stable at the beginning at the end of term 1415 and the aim was to continue its

evolution in 1516 while considering the current organizational trend and in the world.

Digital Positioning

Why Digital Positioning?

Increase our Brand visibility

Improve Customer Flow

Increase our reach

Programme Support

Why Programme Support?

Improve Marketing support

Improve synergy

Unified Brand

Member Education

Why Member Education?

Member Development

Local Level Delivery

LC Pipeline

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Key Project & KPIs of Projects (1)

Digital Positioning

Key Projects

-Information Management for External Sign Ups

-Conversion Strategy from Sign Up to Customer

-Social Media brand positioning

-Website Creation

KPIs

-Databases with 426 External & 291 Internal contacts

- Ave 65% Opening Rate on Email Marketing

-Facebook Page Organic Followers 6445

-AIESEC Emails created for 75% of membership

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Key Project & KPIs of Projects (1)

Digital Positioning / Sign Up & Conversion Strategy

Email Marketing for Sign Up

Mailchimp Report

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Key Project & KPIs of Projects (2)

Digital Positioning / Social Media Brand Positioning

National Facebook Page Analysis

Fanpagekarma.com Report

Facebook Page Organic Followers 6445 Engagement with the Page

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Key Project & KPIs of Projects (1)

Programme Support

Key Projects

-TMP Recruitment

-Student Relations (OGX)

- Incoming Exchange Support

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Key Project & KPIs of Projects (1)

Programme Support/ TMP Recruitment

KPIs

-336 applications received

-109 Recruited Members

-5 Materials created

Poster 1 Analytics of Poster 1 Poster 2

Analytics of Recruitment Sign Up form

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Key Project & KPIs of Projects (1)

Programme Support/ Student Relations (OGX)

KPIs

-75 applications received online

- More than 500 applications received physically.

-Website created. With 606 Visits for the past 90 days

Analytics of Sign Up for the Programme Academic Analytics of Sign Up for the Programme

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Key Project & KPIs of Projects (1)

Programme Support/ Incoming Exchange Support

KPIs

-HelloMauritius Visual Identity evolution

-E-Newsletter released to Network

-New Website created for HelloMauritius

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Bottlenecks of Q1

Internal Factors

-No proper Financial Support

-Education of VPs not done properly

-Bad Expectation setting with Core Departments

-Commission synergy not done properly

External Factors

-MCVP got a job as Marketing Executive

-University Relations decrease the reach of AIESEC

Quarter 2 Focus Areas

Quarter 2 will be focused on making the department and AIESEC Mauritius externally visible while

constantly improving the inner development of the members.

Member Education

Key Projects

Communication Summit

LC Consultancy

MarComm Projects

KPIs

#Attendees Comms Summit

VP Pipeline

#Reach from MarComm Projects

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External Positioning

Key Projects

YouthSpeak

KPIs

#Sales Lead

#Attendees to YouthSpeak

#Lead for TMP & OGX

Thank You

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