INFORMATION FOR INTERESTED AIA COMPONENTS

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Why AIA+2030? AIA members are serious about taking a leading role in climate change solutions. But for most, the big question is, “how do we get there?” Our members need comprehensive, intermediate- to high-level technical training that gives them the skills and confidence to lead their practice in energy-efficient design. To meet this need, AIA Seattle has partnered with Architecture 2030, Better Bricks and the City of Seattle to develop the AIA+2030 program, now available for syndication to AIA components across the US. What is AIA+2030? The AIA+2030 Professional Series™ helps design professionals create buildings that meet the ambitious energy efficiency goals of the 2030 Challenge. Ten, 4-hour sessions offer strategies to reach 60% reduction in fossil fuel greenhouse gas emissions, giving design professionals the knowledge and leverage to create next-generation, super-efficient buildings—and providing firms with the skills that will set them apart in the marketplace. Why adopt the AIA+2030 program for your component? AIA components across the country are already meeting the demand for 2030-related training through a host of individual classes and discussion groups. Why would you want to adopt the AIA+2030 program? • Easy implementation – The AIA+2030 program is a comprehensive curriculum, developed by expert architects

and engineers, that comes ready for you to implement with your own local instructors. AIA Seattle has done the heavy lifting, developing a model curriculum, contracts, budgets and graphic material to make it easy for you to adopt the program for your component.

• Comprehensive technical curriculum – AIA Seattle members, consultants and staff have spent hundreds of hours assembling expert teams, training instructors, and developing a comprehensive curriculum that covers all 50 of AIA’s 50to50 techniques for carbon and energy reduction in buildings.

• Positioning – By adopting and promoting a unified program to address climate change, AIA architects better position themselves as national leaders on climate and energy issues. As components, we can partner using AIA+2030 to leverage policy changes and opportunities for influence.

What do you get to implement the program? Your participation brings your component a host of resources to make implementation easy.

Background Information Welcome letter from Ed Mazria & Lisa Richmond Architecture 2030 Critical Points Document AIA+2030 Background document Continuing Education Credits Form A examples Curriculum + Presenter Resources Course Outline Presenter Resource Ten session overview + Learning objectives aia50to50 document

INFORMATION FOR INTERESTED AIA COMPONENTS

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Marketing + Graphics Full graphics package, including AIA+2030 logo Design templates for postcards, posters, and other materials Marketing language describing the program Sample press release Powerpoint template Planning Sample budget Sponsorship prospectus sample Sample schedule Support Live training (required attendance) for a staff person or volunteer leader from your component Staff expert to answer your questions about implementation and planning List of certified instructors from the northwest should you need them

What is your commitment? To participate in the program and offer the AIA+2030 to your members, you will be asked to sign a letter of agreement with AIA Seattle that outlines the role and requirements of your component and the services offered by AIA Seattle. To successfully implement the AIA+2030 program in your component, you will need to consider these requirements:

Full series implementation – Any component adopting the AIA+2030 series agrees to offer the full 10-session, 40-hour training each time it is offered. The program is structured as a comprehensive training. Local leadership team – Your component will develop a local AIA+2030 leadership team to shepherd the series, attract and train local instructors, identify local case studies, and support the social network of learners the program creates. Component training – Someone from your component will attend an initial training offered by AIA Seattle prior to beginning the program. Local lead instructor – The program will be most successful if you have a single lead instructor that participates in each individual class, introduces each session, and provides consistency. This position might also offer a great way to involve collaborators or funders. Local instructors – The AIA+2030 curriculum is delivered as an outline and detailed notes from which your local instructors can develop each class. Your local instructors (or certified instructors from the Pacific Northwest region) develop the outline into a full presentation, tailoring it to your local climatic conditions. Local case studies – A key component of each 4-hour class is a local case study that illustrates the technical principles covered in the class. By identifying local architects to share their case studies, you support your local design talent and encourage local commitment to the 2030 goals. Budget + funding – The AIA+2030 series has the potential to generate non-dues revenue for your component through registration fees, and attract strong corporate sponsorship. Your component will develop its own budget, including income from class fees (set within a range detailed in your letter of agreement), sponsorship and in-kind support. In our local implementation, AIA Seattle has successfully attracted local sponsors eager to position themselves as thought leaders in sustainability, and volunteer instructors eager to share their knowledge to advance the cause of energy reduction. We have also sold out the series to members and non-

INFORMATION FOR INTERESTED AIA COMPONENTS

in partnership with

members eager to obtain these technical skills. Your component will also be responsible for all its own costs, including space, catering, materials, speaker fees (if any), staff, travel to an AIA+2030 training, and licensing fees. Sample budgets are included in your implementation packet. Licensing fee – To cover part of the cost of the AIA+2030 program, AIA Seattle has developed a revenue plan that includes the financial commitment of participating components. Each participating component purchases a licensing fee from AIA Seattle. The amount of the licensing fee is based on the size of the component; a fee table is attached. Recognition – Your component will recognize AIA Seattle and its funding partners in all its communications about the program with language and logos as outlined in your letter of agreement. The letter of agreement will also stipulate how to recognize your local sponsors as separate from our national sponsors. You also agree to use the branding and graphics package and course descriptive language provided by the program, to consistently brand the program nationally.

How many components are participating? In 2011, AIA Seattle can support program rollout to up to 25 components, including up to 5 in the Pacific Northwest, up to 10 early adopter components (who will become our leadership partners), and up to 10 later adopter components (including smaller components and those who need a higher level of technical assistance to get the program going). In 2011, we hope to roll out the program to additional components. How much is the licensing fee? AIA Seattle will charge each component a licensing fee, as well as a revenue share for each registered attendee of the program in your city, to help defray the cost to our component of planning, staffing and supporting the AIA+2030 program. Licensing fees are scaled according to the number of members in your component: 0-500 members $1500 500-1000 members $3500 1000-1500 members $6000 1500-2000 members $8500 2000+ members $10000 *as of 1/31/2011 You may set your own registration fees for the program. AIA Seattle charges members $20 per credit hour, or $800 for the series, and has sold out both offerings at this rate. How do we sign up? Please contact Cassandra Delaune at cdelaune@aiaseattle.org for more information and the next scheduled orientation.