agricultural marketing service
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USDA 4th Annual Outreach Conference
Virginia State UniversityPetersburg, VirginiaMarch 14, 2011
Old Farmers Market – West Old & Rock Streets Petersburg, Virginia
Agricultural Marketing Service
Farmers Market Promotion Program (FMPP)
www.ams.usda.gov/FMPP
Farmers Market Promotion Program (Rev. March 2011)
Agricultural Marketing Service
The FMPP is a competitive grant program to help establish, promote, and expand direct producer-to-consumer market opportunities of domestic agricultural products and agritourism.
The FMPP has a budget of $10 million per year for FY 2011 and FY012.
Farmers Market Promotion Program (Rev. March 2011)
Agricultural Marketing Service
No match required Minimum grant award = $2,500 Maximum grant award = $100,000 Project length < 24 months 10% of total awards will fund new
electronic benefit transfer (EBT) projects at farmers markets
Farmers Market Promotion Program (Rev. March 2011)
Farmers Market Promotion Program (Rev. March 2011)
Agricultural Marketing Service
Eligible Entities
Agricultural cooperatives, producer networks, and producer associations*
Tribal and local governments
* Producer networks and producer associations were added in the 2008 Farm Bill.
Farmers Market Promotion Program (Rev. March 2011)
Agricultural Marketing Service
Eligible Entities
Non-profit corporations
Public benefit corporations and economic development corporations
Regional farmers’ market authorities
Farmers Market Promotion Program (Rev. March 2011)
Farmers Market Promotion Program (Rev. March 2011)
Agricultural Marketing Service
Eligible Activities
Projects that promote training, education, technical assistance and information sharing for farmers, vendors, and market managers to enhance sales volumes, self-sufficiency, and product safety.
Farmers Market Promotion Program (Rev. March 2011)
Agricultural Marketing Service
Eligible Activities
Projects that address operational or market management issues to enhance product value and sales, increase revenue and efficiency, or reduce expenses.
Farmers Market Promotion Program (Rev. March 2011)
Agricultural Marketing Service
Eligible Activities
Projects that improve consumers’ access to and utilization of direct farm markets/marketing outlets.
Farmers Market Promotion Program (Rev. March 2011)
Website tools:
Pre-Application Guide FMPP Guidelines Application forms Application checklist FAQ
Farmers Market Promotion Program (Rev. March 2011)
How to Apply for an FMPP Grant
Farmers Market Promotion Program (FMPP)USDA, Agricultural Marketing ServiceMarketing Services Division
1800 M Street, NWRoom 3012 – South TowerWashington, DC 20036-5802
202.694.4000
Funding Opportunities for Direct-to-Consumer Marketing & Local Foods
Agricultural Marketing Service
Federal-State Marketing Improvement Program
www.ams.usda.gov/FSMIP
Farmers Market Promotion Program (Rev. March 2011)
Agricultural Marketing Service Funding
Specialty Crop Block Grant Program
www.ams.usda.gov/SCBGP
Farmers Market Promotion Program (Rev. March 2011)
Agricultural Marketing Service
Find your State Department of Agriculture at
www.ams.usda.gov/SCBGP(see “State Contacts”)
Farmers Market Promotion Program (Rev. March 2011)
Agricultural Marketing Service
National Organic Program
http://www.ams.usda.gov/AMSv1.0/nop
Farmers Market Promotion Program (Rev. March 2011)
Sixth Street Market – Richmond, Virginia
Farmers Market Promotion Program (Rev. March 2011)
Know Your Farmer, Know Your Food
Within USDA, Deputy Secretary Merrigan has initiated a “national
conversation” on how to develop local and regional food systems and spur
economic opportunity.
Farmers Market Promotion Program (Rev. March 2011)
Know Your Farmer, Know Your Food
In support of this effort and leveraging of collective resources of the
Department, Deputy Secretary Merrigan oversees a task force with
representatives from every USDA agency working on:
Farmers Market Promotion Program (Rev. March 2011)
Know Your Farmer, Know Your Food
Support of local farmers
Strengthening rural communities
Promoting healthy eating, and
Protecting natural resourcesFarmers Market Promotion Program (Rev. March 2011)
Farmers Market Promotion Program (Rev. March 2011)
Know Your Farmer, Know Your Food
USDA supports local and regional foods systems with a range of
assistance programs across agencies …
Farmers Market Promotion Program (Rev. March 2011)
www.usda.gov/documents/KnowYourFarmerandAMS.PDF
www.usda.gov/documents/KnowYourFarmerandRD.pdf
www.usda.gov/documents/KnowYourFarmerandREE.pdf
www.usda.gov/documents/KnowYourFarmerand FSA.pdf
http://kyf.blogs.usda.gov/files/2011/01/NRCS-Memo.pdf
Know Your Farmer, Know Your Food
Farmers Market Promotion Program (Rev. March 2011)
Farmers Market Promotion Program
For more information contact:
Alicia Bell-SheeterAgricultural Communications Specialist