agency profiles yearbook 07

DATACENTER 2007 AGENCY PROFILES YEARBOOK

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WORLD’S TOP 50Marketing organiza-tions ranked by 2006worldwide revenue.Omnicom leads thepack again PAGE 19

EXPANDED ANALYSISThe activities ofOmnicom Group, WPPGroup, InterpublicGroup of Cos. andPublicis Groupe PAGE 6

2007 AGENCY PROFILES YEARBOOK

April 30, 2007

AGENCYREPORT

Profiles of the top 50 marketing organizations in this 63rd annual ranking

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ABOUT THE YEARBOOKAGENCY PROFILES YEARBOOK is a compan-ion to the 63rd annual Advertising AgeAgency Report, published April 30, 2007.The printed version provided rankings ofthe world's top 25 marketing organiza-tions, 469 U.S. agency brands, the top 100marketing services shops, top 50 U.S.agencies by revenue splits from directmarketing, sales promotion and interac-tive, rankings by multicultural andhealthcare shops, the world's leadingmedia specialist companies, the top 10 adagencies by their traditional revenue on aworldwide basis, and a reprise of the top10 consolidated agency networks’ chart.

All rankings listed above can be foundunder “Agencies” in DataCenter inadage.com. Likewise, the methodologyfollowed by Ad Age for all its rankings isalso available online in DataCenter whereeven more extensive rankings are provid-ed for marketing services agencies andtheir direct, sales promotion and interac-tive splits.

This yearbook provides more detailson the printed rankings. It includes:

● A ranking (Pages 19 and 20) of theworld's top 50 marketing organizationsby revenue, from Omnicom Group’s$11.38 billion worldwide to Jung vonMatt’s $87.1 million. The cutoff is upfrom $81.4 million in 2005.

These top 50 marketing organizationsdominate the advertising universe: Justthe top four account for 57.5% of $13.01billion in revenue from U.S. advertisingand media, and adding direct, sales pro-motion, interactive, health care and PR tothat, the top four claim 52.6% of U.S.’s$28.21 billion universe.● Analysis of the Big Four marketing

organizations (beginning on Page 6) andprofiles of all 50 (beginning on 1).

The structure of the profiles for market-ing organizations includes revenue splitsby U.S., non-U.S. and worldwide whenapplicable, contact information, and signif-icant news of the parent covering 2006-to-date. Similar content is provided for theparent’s major U.S. (and sometimes non-U.S.) holdings, whether subsidiaries oraffiliated companies. All must be involvedin marketing communications. Financialdata is omitted on subsidiaries involved inhealth care and PR. An asterisk by thename of parent or subsidiary indicates anAd Age estimate.

A marketing organization is ranked byits total worldwide revenue if its marketingcommunications activity represents morethan half its total. If the sum of its market-ing communications is less than half, theparent is represented only by the revenuefrom marketing communications.

● Revenue tallies and profiles of 10 of thethe world's leading independent agencynetworks.

These independent agency networksare most commonly operated by dues-supported secretariats that develop serv-ices to aid member agencies individuallyand collectively. This leadership unit mayalso organize “network” pitches foraccounts, most often against multination-al agency networks. The 590 agencies rep-resented by these networks had collectiverevenue of $3.05 billion worldwide, up16.2%, with the U.S. representing $1.51billion of that, up 7.8%. In the profiles,Ad Age lists their network accounts, thoseheld in at least three countries.

Revenue for agencies in this report is

the sum of three components: Fee income,markup on materials and services, and thecommissions received for buying media.Marketing services companies often iden-tify this number as gross profit, net salesless cost of sales. The term “revenue” issynonymous with gross income, thebarometer of agency activity used in pre-vious Ad Age rankings.

Revenue was obtained either via Ad Agequestionnaire (found at adage.com/arq),pulled from public documents or estimatedby Ad Age. Ad Age estimates revenue formost agencies owned by publicly held mar-keting organizations, virtually all of whomdo not detail their financial statements tothe agency level. These agency parentshave not provided revenue on their agencybrands since Congress passed theSarbanes-Oxley Act in 2002. The act isdesigned to tighten rules on disclosure andmake the books more transparent. If anagency did not provide guidance for esti-mates, Ad Age calculated estimates and ranestimates by the agency.

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By BRADLEY [email protected]

REVENUE FOR U.S. marketing-communications agencies jumped 8.8%to $28.2 billion in 2006, the strongest growth since ad spending beganto rebound from recession in 2002. The hot growth came from mar-keting services, fueled by digital. Traditional ad agencies, grapplingwith a shift from old media, saw tepid growth.

Agency revenue from marketing services rocketed 13.1% to$15.1 billion, the strongest growth since the recession, according tothe 63rd annual Advertising Age Agency Report. Agency revenuefrom traditional advertising and media rose just 4.2% to $13.1 bil-lion, the weakest growth since 2003, the first full year of the adver-tising recovery.

In 2006, U.S. agencies collectively generated less than half of theirrevenue—46.4%—from traditional advertising and media plan-ning/buying, with the rest coming from a range of marketing serv-ices including digital/interactive, direct marketing, sales promotion,health care and PR. Marketing services grabbed 53.6% of U.S. mar-keting-communications agency revenue.That was up from 51.5% in2005, the first year that marketing services toppedadvertising/media.

What’s behind the change? No surprise: the internet. U.S. interac-tive-agency revenue rocketed 23.1%, driving the increase in market-ing services. But digital is more than interactive shops; it’s an integralpart of marketing services from direct to promotion. “Interactive ishuge,” says Chris Weil, chairman-CEO of Momentum Worldwide, apromotions agency owned by Interpublic Group of Cos.“If anybodyin marketing is not a big part of interactive, they won’t be aroundmuch longer.”

Traditional advertising certainly is under pressure.The 4.2% U.S.revenue growth for traditional advertising/media agencies roughlytracks with ad spending:U.S.measured spending on traditional medialast year grew a soft 3.2%, according to TNS Media Intelligence data.

Among key points from the Agency Report:■ Dentsu ranked as world’s largest consolidated agency network,

with 2006 revenue of nearly $2.5 billion. The consolidated-networkranking is new this year, and adds up the revenue of ad agencies andallied marketing-services ventures, excluding media, health care,market research and public relations.

■ WPP Group’s JWT was the No. 1 U.S. agency with estimatedrevenue of $445 million from traditional advertising, followed close-ly by BBDO and McCann. The trio has always been near the top. Inthe first Agency Report, in 1945, the three shops ranked Nos. 1, 6 and4. JWT’s estimated 1944 U.S. revenue: $9 million, or $101 millionafter adjusting for inflation.

■ Omnicom’s Rapp Collins Worldwide ranks as the top market-ing services agency.

■ AQuantive’s Avenue A/Razorfish was the No. 1 interactiveagency. AQuantive ranked as the ninth-largest marketing organiza-tion, becoming the first interactive operation to crack the top 10.

■ Omnicom, WPP, Interpublic and Publicis accounted for 52.6%of revenue for U.S. marketing-communications services. The BigFour’s combined U.S. revenue was split evenly between advertis-ing/media (50.8%) and marketing services (49.2%).

■ Reliance on traditional advertising varies widely by company.Omnicom last year generated just 42.8% of worldwide revenue fromtraditional advertising/media, lowest among the top four; Publicisdrew 70% of revenue from traditional advertising/media, highestamong the four.

■ The $1.3 billion purchase of Digitas by Publicis was the largestacquisition over the past year by a marketing organization, but it wasfar from the only digital deal. Since January 2006, the Big Four havebought, or made investments in, more than 20 interactive ventures.

The Big Four last year kept the same worldwide-revenue rankingsin place since 2003: Omnicom, WPP, Interpublic and Publicis.

Interpublic was No. 1 as recently as 2000. It fell to second, behindOmnicom, in 2001, and third, behind WPP, in 2003. Interpublic couldslump to No. 4 in 2007; Publicis, with its faster organic growth andthe Digitas acquisition, is coming up fast. Interpublic’s position willdepend in part on how much progress it makes this year in its statedgoal to achieve organic revenue growth “comparable to industrypeers … by 2008.”

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U.S. AGENCY REVENUE JUMPS 8.8% TO $28.2 BIL.SEA CHANGE: Internet drives marketing services gains; JWT top U.S. agency brand; Dentsu leads world chart

STAFF FOR THIS REPORTR. Craig Endicott, Kevin Brown, Bradley Johnson, Maureen Morrison,Maura Wall, Ezekiel Garnett, Jess D’Amico, Katy Gallagher, Mike Ryan,Ken Wylie. EE--mmaaiill: [email protected]

About this report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PAGE 19U.S. agency revenue jumps 8.8% . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PAGE 4How and why marketing services is going digital . . . . . . . . . . . . . . .PAGE 5Extended analysis of the Big Four

No. 1 Omnicom Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PAGE 6No. 2 WPP Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PAGE 6No. 3 Interpublic Group of Cos. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PAGE 6No. 4 Publicis Groupe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PAGE 6

Holding company new business scorecard . . . . . . . . . . . . . . . . . . . .PAGE 18The World’s Top 50 Marketing Orgaizations

Ranked by worldwide gross income . . . . . . . . . . . . . . . . . . . . . . . . .PAGE 19Profiles of the 50 companies, Aegis to WPP . . . . . . . . . . . . . . . . .PAGE 22

Profiles of 10 independent agency networks . . . . . . . . . . . . . . . . .PAGE 103

INSIDE THIS YEARBOOK



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WHAT A DIFFERENCE a year makes. Marketing services agencies inter-viewed for this Agency Report told Ad Age how enormously inter-active communications have changed their business in just that time.

The rise of digital is upending and blending marketing services.“Inthe past 12 months, the lines between [marketing services] disciplineshave completely disappeared,” says Chris Weil, chairman-CEO ofMomentum Worldwide, a promotions agency aligned with McCannErickson Worldwide and owned by Interpublic Group of Cos.

Adds Joe Celia,global chairman-CEO of WPP Group-owned mar-keting services firm G2: “What we have recognized is that as certainof the [marketing services] areas eventually increase in convergence,digital is bringing disparate disciplines together.”

Marc Landsberg, president of Arc Worldwide, a marketing servic-es agency owned by Publicis Groupe, notes:“There is almost no mar-keting solution we can recommend today that would not have a dig-ital component.”

Numbers back up how marketing services dollars are moving intodigital.Consider Hawkeye,a $61 million (U.S. revenue) agency offer-ing direct, promotions, interactive and a smaller traditional advertis-ing segment.“We had some falloff of gains in 2006 as clients moved,”says Hawkeye CEO Richard Beanland.

Hawkeye’s direct-related U.S. revenue rose 5.9%, and sales pro-motion increased 5.8%. But interactive shot up 53%. Put anotherway, interactive generated 23% of Hawkeye’s 2006 U.S. revenue, upfrom 16% in 2005.

Total U.S. agency revenue figures tell a similar story.Agency rev-enue from marketing services grew 13.1% in 2006, roundly beatingthe 4.2% growth seen by traditional ad agencies. But within market-ing services, agency revenue from interactive jumped 23.1%, farabove growth in agency revenue from direct marketing (12.9%) andsales promotion (3.5%).

Lines also are blurring inside interactive agencies. Matt Freeman,CEO of Omnicom Group digital shop Tribal DDB, explains: “Thework we do generally is separated by only a porous line from variousdisciplines. It’s hard to distinguish. We may communicate on blogs,through new marketing groups, by video sharing, etc.”

Marketing services executives make the point repeatedly:Interactive gets you to the consumer and measures what happens.“It’s a highly measurable medium,” says Scott Savitt, VP-director-interactive operations of Arnold One, the interactive and direct seg-ment of Havas’ Arnold Worldwide,“and it’s more engaging with theconsumer, reaches the one-to-one level.”

The marketing services convergence story extends beyond digital.That point is illustrated by Bob Horvath, CEO-North America ofOmnicom’s Rapp Collins, the nation’s largest marketing services

firm with 2006 U.S. revenue of $306 million. “As a direct agency,we’re making sure we hit all touch points, measuring, covering pro-motion, in-store, events, customer experience,” Mr. Horvath says.“We are now defining direct more broadly, driven by client experi-ence and interactive, which is huge and being integrated into prettymuch of all we do, including our CRM programs.”

The convergence story is affecting agencies, consumers, clientsand CMOs.

What drove the 2006 joining of Interpublic’s Draft and FCBWorldwide? “We ran into a radical change in the market,” saysLaurence Boschetto, the merged agency’s COO and global president.“That change was the consumer. A new phenomenon in marketingwas the emerging role of the consumer—how, when and where toserve the consumer.”

That’s Part 1 of the inspiration for the new DraftFCB splicing, Mr.Boschetto says. Part 2, he says, is the “changing role of the chief mar-keting officer … the intense need for immediate performance, imme-diate accountability.”

The idea of melding advertising and marketing services is hardlynew. Even Draft, long known as a marketing services agency, was inthe ad business long before it merged with FCB. “This joining, with(Chairman-CEO) Howard (Draft) and me, was long in preparation,”says Mr. Boschetto.“Ten years ago, Howard, with a direct marketingbackground, bought my advertising agency,Adler Boschetto Peebles,for a convergence to one discipline. Now we have joined Draft, for itsaccountability, with FCB, for its creativity, under one management,one P&L statement.”

The convergence play extends to George P. Johnson, a Michigan-based events agency long involved in car shows. CEO Robert ValleeJr. explains:“Before, we were a bit player. Now clients want to get thewhole thing from us. Our business has required us to offer integrat-ed services such as direct mail, interactive, collateral print, a web site.”

Other shops are forging their own alliances. Marketing servicesgiant Carlson Marketing in January 2007 formed an alliance withHawkeye to operate a global channel marketing service calledConduit. The new service is aimed at maximizing sales by buildingthe strongest possible customer relationships. “The hardest integra-tion but the greatest success,” says Carlson President-CEO JimSchroer, “is to have sales integrated with marketing.” Conduit isdesigned to combine Hawkeye’s expertise in global channel market-ing with Carlson’s work in performance improvement.

Marketing services agencies are learning to work with other agen-cies on clients’ rosters. “There’s a blurring of lines also among agen-cies,” says Mr. Weil, CEO of Interpublic’s Momentum. “We workwith Ogilvy (WPP) and Digitas (Publicis), for example. Always havehad to work with other agencies sometimes. The difference now isthat we are all sitting around the same table.”

HOW AND WHY MARKETING SERVICES IS GOING DIGITALSEA CHANGE PART 2: Interactive is upending and blending direct, promotion and other services



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Revenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . .$11,376.9 $10,481.1 8.5

U.S. . . . . . . . . . . . . . . . . . . . . . . .$6,194.0 $5,743.9 7.8

Non-U.S. . . . . . . . . . . . . . . . . . .$5,182.9 $4,737.2 9.4

Employees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .66,000 62,000 6.5

OMNICOM GROUP, the world’s largest ad industry holding company,reported record revenue, net income and earnings per share in 2006.Omnicom continued the pace into 2007, reporting first-quarter rev-enue and net income growth greater than 10%.

Wall Street liked the results: On April 24, 2007, the day Omnicomannounced first-quarter results, the stock reached an all-time high of$109.35. That surpassed the previous peak of $107.50 set on Dec. 17,1999, near the height of the dot-com-infused advertising bubble.

Omnicom in 2006 generated about 43% of revenue from tradi-tional media advertising. The rest came from a range of marketingservices. The New York-based company at year-end 2006 employedabout 66,000 people, up 6.5% from a year earlier (62,000).

ORGANIZATION

Omnicom in April 2006 named Charles (Chuck) Brymer presi-dent-CEO of one of its three global ad networks, DDB Worldwide,after the death of DDB Worldwide CEO Ken Kaess. Mr. Brymer hadbeen chairman-CEO of Interbrand Group, an Omnicom brandingbusiness.At the same time, Omnicom gave DDB’s chief creative offi-cer, Bob Scarpelli, the added title of DDB Worldwide chairman, suc-ceeding Keith Reinhard.

Omnicom in March 2007 opened a San Francisco ad agency,Cutwater, that absorbed a majority of clients and employees of theSan Francisco office of Omnicom’s TBWA/Chiat/Day. With themove, TBWA no longer had a presence in San Francisco. Cutwaterwas run by Exec Creative Director Chuck McBride (formerly execcreative dir-North America of TBWA, San Francisco) and PresidentBrad Harrington (formerly co-president of WPP's Cole & WeberUnited, Seattle). Omnicom owned 100% of Cutwater.

Omnicom holdings include:■ Three global advertising networks: BBDO Worldwide, DDB

Worldwide and TBWA Worldwide, each of which offers various mar-keting services and specialty communications.

■ Local, regional and national U.S. ad agencies: Includes ArnellGroup; Cutwater; Element 79; Goodby, Silverstein & Partners;GSD&M; Martin/Williams; Merkley & Partners; Roberts & Tarlow;Rodgers & Townsend; Zimmerman Advertising.

■ Global creative boutique: Majority stake in 180Communications, Amsterdam and Los Angeles.

■ Media agencies, part of Omnicom Media Group: Two globalnetworks, OMD and PHD; Prometheus Media Services; Fuse Sports& Entertainment Group (Optimum Entertainment, OptimumSports, Full Circle Entertainment, Highway Entertainment); mediaspecialist agencies (Davinci Selectwork, Icon International, KetchumDirectory Advertising, Novus Print Media, OMG Direct, OutdoorMedia Group, Resolution Media, Singer Direct).

■ Customer relationship management: Promotion marketing andsales promotion (Alcone Marketing Group, TracyLocke); direct mar-keting (Rapp Collins Worldwide, Targetbase); branding (Interbrand);interactive (Agency.com, Organic).

■ Public relations/public affairs: networks Fleishman-Hillard,Ketchum and Porter Novelli; specialty shops including BrodeurWorldwide, Clark & Weinstock, Gavin Anderson & Co. and Cone.

■ Specialty communications: Healthcare agencies; recruitmentagency Bernard Hodes Group; financial ad shop Doremus.

2006 RESULTS

Omnicom’s 2006 revenue increased 8.5% to $11.4 billion.Organic revenue, which factors out currency changes and acquisi-tions/divestitures, grew 7.6%.

Net income in 2006 rose 9.3% to $864 million. Diluted earningsper share jumped 14.4% to $4.99.

Omnicom’s operating margin (operating income divided by rev-enue) increased to 13% in 2006 from 12.8% in 2005. Omnicom saidin its 10-K annual-report filing in February 2007:“We expect that wewill be able to maintain operating margins at 2006 levels and we willcontinue to pursue a strategy of optimizing our operating marginsand maintaining a high level of investment in our people and ourbusinesses.”

NEW BUSINESS

New business: Omnicom in 2006 had a loss of $90 million inreported net new billings, reflecting about $3 billion in account winsand $3.1 billion in account losses, according to the tally of Bear,Stearns & Co. analyst Alexia Quadrani. It scored fourth among thesix ad holding companies ranked by Bear Stearns.

Omnicom in 2006 had an adjusted net new billings gain of $106million, taking fourth place, according to Bear Stearns; the invest-ment firm’s “adjusted” billings reduce media accounts to 25% ofreported billings to more closely correlate with anticipated revenue.The adjusted net new billings translated to an expected annualizedrevenue gain of $13 million.

Bear Stearns aggregates account shifts reported in media, but itdoesn’t claim its new-business tally is all-inclusive, particularly inmarketing services and outside the U.S. and U.K. Omnicom, for itspart, said it had 2006 worldwide net new business of $4.2 billion to

NO. 1:OMNICOM GROUP

$4.3 billion. Commenting on 2006 net new business, CFO RandallWeisenburger in February 2007 said: "It was a very solid year."

TOP CLIENTS

Omnicom in 2006 generated 3.6% or $410 million in revenuefrom its largest client, DaimlerChrysler, which drew on work frommore than 100 Omnicom agencies. Omnicom shops have workedwith DaimlerChrysler units since 1926, when Chrysler hired adagency Ross Roy (now folded into BBDO). After Daimler boughtChrysler Corp. in 1998, the Chrysler Group consolidated atOmnicom in 2000. In February 2007, DaimlerChrysler said it wasreviewing strategic options for Chrysler Group, raising sale specula-tion; in April 2007, the parent said it was in talks with "potential part-ners" for Chrysler.

Beyond DaimlerChrysler,no client accounted for more than 2.9%of 2006 revenue. Omnicom’s top 10 clients accounted for 18.3% of2006 revenue. The top 100 clients contributed 46.2% of 2006 rev-enue; the top 100 clients on average used services from more than 40Omnicom agencies.

DISCIPLINES AND REGIONS

In 2006, Omnicom pulled in 42.8% of revenue from traditionalmedia advertising. The rest came from a mix of marketing services:Customer relationship management accounted for about 35.9%;spe-cialty communications generated 11.2%; public relations represent-ed 10.1%.

Omnicom in February 2007 revealed a few details about the spe-cialty communications sector: Mr. Weisenburger said healthcareaccounted for "I'd guess 70%...off the cuff" of that sector's revenue,implying about $896 million worldwide in 2006. Recruitment adver-tising--Bernard Hodes--is "the bulk of the balance" of specialty com-munications, he said. CEO John Wren added that recruitment workrepresented about 2% of Omnicom total revenue, implying about$228 million worldwide in 2006. Recruitment is "the cyclical part ofthe specialty" communications sector, Mr. Wren said.

Traditional media advertising revenue in 2006 grew by 6.0%.CRM rose 13.0%; specialty communications edged up 3.7%; PRgrew 10%.

Omnicom in 2006 generated 54.4% of revenue from the U.S.;31.1% from Europe (including 10.8% from the United Kingdom);and the rest from other regions.

U.S. revenue grew 7.8% in 2006 (down from 10% in 2005);Europe, excluding U.K., rose 7.3%; U.K. increased 11.6%; and otherregions rose 10.9%. Non-U.S. revenue (factoring out currencychanges) rose 7.9% in 2006, up from 3.5% in 2005.

ACQUISITIONS

Omnicom made 16 acquisitions in 2006 and made additionalinvestments in some companies where it had an ownership stake.Amount paid in 2006: $152.8 million. Omnicom also paid $158.6million in earn-outs for deals done in earlier years. So in total,

Omnicom in 2006 paid $311.4 million in cash, stock and assumptionof liabilities.

CHINA AND INDIA DEALS

Mr.Wren told Ad Age in January 2007 that the company plannedto build up operations in China and India in 2007,“the only two mar-kets we don't have leadership parity with the best of my competi-tors.”

Omnicom did several China deals in 2006. In June 2006, it part-nered with Citic Group, a Chinese state-owned conglomerate withinterests in construction, satellite communications, energy, manufac-turing and financial industries as well as an advertising unit.

Omnicom said the first phase of that partnership would be for-mation of an ad agency, DDB Guoan Communications Beijing Co.,created by the merger of DDB China and Beijing Guoan AdvertisingCorp. Beijing Guoan Advertising ranked among China’s top 10 agen-cies in revenue. Omnicom ended up with a majority stake in DDBGuoan. When it teamed with Omnicom, Citic Guoan ended a long-standing alliance with WPP's Grey Worldwide.

Omnicom in April 2006 opened a corporate office in China (inShanghai). Many Omnicom operating units already had a presencein China at that point, including ad agencies BBDO, DDB andTBWA/Tequila; media shop OMD; PR shops BentleyCommunications, Fleishman-Hillard and Ketchum Newscan; brand-ing outfit Interbrand; and interactive shop Tribal DDB.

Omnicom in March 2006 bought a majority stake in Shanghai-based Unisono Fieldmarketing International, a field-marketing com-pany.

Omnicom also made a move in India: In mid-2006, it struck a dealto buy a majority of Gotocustomer Services, New Delhi, a providerof field and retail marketing services to national and multinationalclients across India from its eight offices in the country.Gotocustomer became part of Diversified Agency Services (DAS),which oversees Omnicom’s marketing-services holdings.

OTHER DEALS

Omnicom in November 2006 bought a majority stake in 180Communications, a hot creative shop that shared the Adidas accountwith Omnicom’s TBWA Worldwide. 180, based in Amsterdam,employed more than 100 people from more than 25 countries. 180’sother clients included Amstel, Motorola, Omega Watches and Sony.Sony Electronics in the U.S. hired 180 to work with Omnicom’sBBDO, New York, on its account; 180 opened a Los Angeles office inJanuary 2007 to serve Sony.

In fourth quarter 2006, Omnicom also bought BBL-HFM, a full-service agency in The Hague, which merged with a TBWAWorldwide shop to create HFM Bovaco; Flamingo International, amarket research company with offices in London, San Francisco andSingapore, and now a DAS agency; and Weapon 7, a digital interac-tive TV consulting agency operating in Europe and the U.K. and nowpart of Omnicom’s Zulu Group in the U.K.



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Omnicom in 2006 acquired in the third quarter: Go Productions,a meetings and trade-show firm based in Atlanta with offices in LosAngeles (now part of Radiate Group’s auto group); RodgersTownsend, a St. Louis full-service agency; and Colangelo SynergyMarketing, a sales promotion office with shops in Darien, Conn., andChicago.

The arrival of internet-delivered video on the nation’s TV sets wasthe object of a venture struck in September 2006 between Intel Corp.and Omnicom Media Group.

Intel was working on software and chip installation into TV setsto make them accessible for downloading video programming fromthe web. OMG was developing templates with Intel for ads that hadinteractive features and usage-measurement features typical of webads.

In the second quarter, Omnicom added Entertainment MarketingPartners, Los Angeles and New York (now part of Ketchum PR);Harrison & Wolf, a Paris-based corporate communications agency(now part of TBWA’s corporate communications group); and amajority stake in EVB, a San Francisco ad agency (now part of DAS).

In the first quarter, Omnicom bought Gplus Europe, a PR shop inBrussels and London; Kaleidoscope Marketing Group, a SouthCarolina youth marketing consultancy (now part of Radiate Group);and Singer Direct, an insertion media specialist based in Scarsdale,N.Y. (now part of Omnicom Media Group).

In 2006, Omnicom disposed of a U.S.-based healthcare businessand several small businesses.

Omnicom in first quarter 2005 sold its 55% stake in SafirRosetti,

an investigative and security firm run by Howard Safir, a formerNew York City police commissioner and a friend of Mr. Wren.SafirRosetti then was acquired in May 2006 for $15.3 million byGlobalOptions Group, another security firm. SafirRosetti in 2004had a $2.4 million net loss on revenue of $9.4 million. In 2005, itmade $255,140 on revenue of $11.9 million.

SafirRosetti had been a curious entry among Omnicom's hold-ings. GlobalOptions' explanation of SafirRosetti: "[SafirRosetti]help(s) clients solve problems that fall outside the scope of main-stream management resources by providing highly specialized andcustomized security services. We provide security assessments, exec-utive protection, anti-terrorism training, threat analyses, fraud pre-vention techniques, special event security, protection from stalkers,private travel management and the design, implementation andmanagement of total security systems."

GlobalOptions' description of SafirRosetti continued: "We haveperformed risk assessments of corporate headquarters, chemicalweapon stockpiles, nuclear installations and reactors, factories, yachts,private aircraft, homes, transportation systems, government facilities,political conventions, sports stadiums and sporting events….Representative risk management and security projects have includedconducting threat and vulnerability assessments of Russian facilitiescontaining nuclear materials and conducting site surveys and securi-ty assessments for a major corporation facing violent threats andattacks."



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Revenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . .$10,819.6 $9,739.8 11.1

North America . . . . . . . . . . . . .$4,195.9 $3,818.8 9.9

Outside North America . . . . .$6,623.7 $5,921.0 11.9


Offices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .2,000 2,000 0.0

WPP GROUP is the world’s No. 2 ad industry holding company, gener-ating slightly less than half of revenue from advertising/media andthe rest from a broad mix of marketing services. The London-basedcompany at year-end 2006 employed 79,352 people, up 3.7% from ayear earlier.

ORGANIZATION

WPP implemented top management changes over the past year attwo key network groups, Young & Rubicam and Grey.

In June 2006, Hamish McLennan replaced the embattled AnnFudge as CEO of Y&R Advertising, flagship of Young & RubicamBrands. Mr. McLennan had been chairman-CEO of Young &Rubicam Brands Australia/New Zealand.

Ms. Fudge stayed on as chairman-CEO of Young & RubicamBrands till year-end 2006, when she retired. Peter Stringham, a for-mer chairman-CEO of Y&R North America and most recently headof group marketing at financial firm HSBC Holdings, took over asCEO of Young & Rubicam Brands in February 2007.

Effective Jan. 1, 2007, James R. Heekin III moved up to chairman-CEO of Grey Global Group, succeeding Edward H. Meyer. Mr.Meyer retired after 50 years at Grey and more than three decades as

NO. 2:WPP GROUP

CEO.Mr.Meyer,who turned 80 in January 2007,orchestrated Grey’ssale to WPP in March 2005. Mr. Heekin had been chairman-CEO ofGrey’s flagship, Grey Worldwide, since September 2005.

Plans were in flux in early 2007 at another WPP grouping, themeandering Voluntarily United Group of Creative Agencies. WPPfolded United London (formerly HHCL) in early April 2007, prepar-ing to shift clients to the London branch of sibling Grey Worldwide.

On the digital front, WPP in April 2007 put new emphasis oninternet search marketing, moving Outrider, a search-marketingcompany bought in 2001, into Group M—its group for MindShare,Mediaedge:cia, MediaCom and Maxus—from Mediaedge. As part ofGroup M, Outrider was to provide resources to all Group M medianetworks. WPP announced the move the same day rival InterpublicGroup bought a search-marketing firm, Reprise Media.

WPP operates in four business segments:Advertising and media: Global networks Grey Worldwide, JWT,

Ogilvy & Mather and Y&R; Voluntarily United Group of CreativeAgencies, which includes shops such as Berlin Cameron United;media agencies, under the banner of Group M, including global firmsMediaCom, Mediaedge:cia and MindShare.

Market research (“information, insight and consultancy”):WPP’sKantar, which includes Research International and Millward Brown.

Public relations and public affairs: Burson-Marsteller, Cohn &Wolfe, GCI, Hill & Knowlton, Ogilvy Public Relations Worldwideand others.

Branding and identity, health care and specialist communications:Branding and design services—identity, packaging, literature, events,training, architecture—including Addison, Enterprise IG, Fitch,Lambie-Nairn, Landor, The Partners and others; direct, field, retail,promotion and point-of-sale services including A. Eicoff, G2,OgilvyAction, OgilvyOne, RTC Relationship Marketing,RMG:Connect,VML and Wunderman; health-care communicationsincluding CommonHealth, Grey Healthcare Group, OgilvyHealthworld, Sudler & Hennessy and others; specialist communica-tions such as multicultural marketing, event marketing and busi-ness-to-business.

WPP also operates its original U.K. business, Wire and PlasticProducts, which makes kitchen goods such as dish drying racks.

2006 RESULTS

WPP boasted solid results in 2006. The company’s worldwidereported revenue rose 9.9%. Factoring out currency changes, it said,revenue increased 10.9%. (Revenue as calculated by Ad AgeDataCenter rose 11.1%.Ad Age’s 2005 revenue is reported in dollarsbased on average exchange rates and includes full-year results forGrey Global Group, which WPP bought in March ‘05.) Organic rev-enue, which factors out currency changes and acquisitions/divesti-tures, rose 5.4%.

In organic growth by discipline in 2006, WPP’s advertising andmedia revenue increased 4.3% while non-advertising ventures rose6.3%.

WPP’s operating profit margin was 14.5% in 2006, up from 14%in 2005. Profit margin for WPP’s advertising and media operationsrose to 15.8% (from 15.5%), a higher margin than WPP earned inits non-advertising businesses. PR profit margins, though, were closebehind at a strong 15%. In North America, WPP overall profit mar-gins in 2006 were 17%, up 0.4 points and highest for any region.

WPP’s stock in April 2007 hit $78.62, its highest price since theadvertising bubble year of 2000.

NEW BUSINESS

WPP’s 2006 reported net new billings grew $2.4 billion, reflectingabout $4.7 billion in account wins and $2.3 billion in account losses,according to the tally of Bear, Stearns & Co. analyst Alexia Quadrani.WPP scored first in reported net new billings among the six ad hold-ing companies ranked by Bear Stearns.

WPP in 2006 had an adjusted net new billings gain of $442 mil-lion, taking second place behind Havas; Bear Stearns’ “adjusted”billings reduce media accounts to 25% of reported billings to moreclosely correlate with anticipated revenue. The adjusted net newbillings translated to an expected annualized revenue gain of $53 mil-lion.

Bear Stearns aggregates account shifts reported in media, but itdoesn’t claim its new-business tally is all-inclusive, particularly inmarketing services and outside the U.S. and U.K.

WPP, for its part, said it had 2006 estimated net new advertisingbillings of about $5.4 billion, reflecting close to $1.1 billion in creativewins and nearly $4.4 billion in media wins.Adding in $963 million increative wins from non-advertising businesses, WPP claimed $6.4billion in net new billings.

WPP’s stated $1.1 billion in creative net new billings included$336 million at Ogilvy & Mather Worldwide; $279 million at JWT;$235 million at Grey Worldwide; and $200 million at Y&R.

TOP CLIENTS

On a pro forma basis in 2006 for WPP’s 30 largest clients, WPPsaid 11 had lower spending while 19 were up.

WPP in 2006 generated 5.5% of revenue, or $595 million, fromits largest client, Ford Motor Co. In 2005, Ford accounted for 5.7% or$557 million of WPP revenue.

The company’s top 10 revenue clients in 2005 were, alphabetical-ly, Altria Group, American Express, BAT, Ford, GlaxoSmithKline,IBM, Microsoft, Procter & Gamble, Pfizer and Unilever. Together,those clients kicked in about 23% of WPP revenue in 2005.

WPP said it served more than 390 clients across three or more dis-ciplines in 2005. It worked with nearly 220 clients in six or morecountries. WPP had relationships in 2005 with more than 300 of theFortune Global 500.


WPP said its reported revenue from advertising and media rose8.5% in 2006, with organic growth of 4.3%. But media shops fared



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better than ad agencies: Group Chief Executive Martin Sorrell inFebruary 2007 said media planning/buying revenue jumped 13%-13.5% in 2006 (vs. growth around 14% in 2005 and 2004). He saidadvertising revenue “has tended to be flat to up a little bit,” reflect-ing “a tougher time” in traditional advertising. WPP in February2007 said media “continued to show the strongest growth of all ourcommunications services sectors, along with direct, internet andinteractive and specialist communications.”

Advertising and media kicked in 47.5% of WPP revenue and51.6% of profits.

WPP’s revenue from branding, identity, health care and specialistcommunications rose 14.6% (reported) and 7.8% (organic).

Market-research operations saw 2006 revenue grow 11.2% on areported basis and 4.1% in organic.

In WPP’s public relations sector, reported revenue rose 12.4%;organic increased 5.9%.

Revenue fell in one WPP sector, manufacturing (Wire and PlasticProducts).

In 2006, WPP generated:■ 79% of revenue from North America (39%) and Europe

(40%). The rest came from what WPP refers to as “faster growingmarkets” (Asia-Pacific, Latin America, Africa and the Mideast).

■ 52% of revenue from marketing services, with the rest fromadvertising/media.

■ 67% of revenue from advertising, media and “other marketingservices,” with 33% from “quantitative disciplines” (including mar-ket research, branding and consulting as well as direct marketing,internet and interactive).

More narrowly, WPP said digital/interactive work generated 9%or $974 million of its 2006 revenue.

STRATEGIC GOALS

When WPP announced its ’06 results in February 2007, the hold-ing company reaffirmed its strategic goals: To generate two-thirds ofrevenue from marketing services “in five to 10 years,” according toMr. Sorrell; to get one-third of revenue from “faster growing mar-kets”; to get half of revenue from “quantitative disciplines.”

Mr. Sorrell told analysts in February 2007: “In the future becauseof the fragmentation, because of the increase in complexity, we’d liketo see half our business in the measurable area”—quantitative disci-plines—“basically because we believe that clients will not move anymore without significant quantitative data for their decision-making.”

ACQUISITIONS

WPP in 2006 completed 44 acquisitions of smaller firms, thoughit did no big deals like its ’05 purchase of Grey Global for $1.52 bil-lion. It continued with more fill-in deals in early 2007.

CHINA DEALS

Following various acquisitions in China, WPP ended 2006 with$500 million in revenue in Greater China (China, Hong Kong,

Taiwan) and 7,300 people in that region (including associates, orthose working for firms partly owned by WPP).

Among WPP’s China deals:WPP’s Ogilvy Group China in September 2006 bought Black Arc

Advertising, billed as China’s “leading agency specializing in realestate-related advertising and promotions.”

Also that month, Ogilvy Group reupped a joint venture withShanghai Advertising Ltd. The firms’ 1991 venture was set to expirein October 2006; they extended it through 2021. Under the newagreement, Ogilvy continued to maintain a majority interest in thejoint venture company.

Ogilvy & Mather in October 2006 bought 70% of BeijingCentury Harmony Advertising Co., a Chinese internet shop with 93employees and 2005 revenue of $1.7 million. In December 2006,Ogilvy & Mather bought 49% of Beijing Raynet Advertising Co., aChinese ad agency with 131 employees and 2005 revenue of $4.5million.

WPP’s Millward Brown in June 2006 bought 95% of All ChinaStrategic Research Co., a market research firm in China. All Chinawas folded into Millward Brown’s Chinese operations; WPP endedup with a majority stake of the merged Chinese business with anoption to buy the rest. All China had 147 staffers and 2005 revenueof $6.2 million; clients include Procter & Gamble, Unilever and Wal-Mart.

WPP did another China deal in May 2006 when its Group Mbought 49% of Beijing Hua Yang Lian Zhong Advertising Co., aninteractive media agency with 99 employees and 2005 revenue of$2.6 million.

WPP’s BatesAsia in May 2006 bought 75% of BeyondCommunications Hong Kong, a marketing communications consul-tancy in Hong Kong with 11 staffers and revenue of $570,000 in theyear ended April 2005.

WPP’s JWT in March 2006 bought Always Promotion Network,a China promo outfit.

WPP's Grey ended a long-standing alliance in China with CiticGuoan Group when WPP rival Omnicom Group in June 2006entered a partnership with Citic Guoan.

OTHER DEALS

WPP did other deals worldwide, with an emphasis on emergingsectors and regions. A chronology of recent WPP deals:

WPP in April 2007 bought Tapsa, a Spanish marketing-commu-nications firm with 202 employees and 2006 revenue of $42 million;and 49.9% of Clemmow Hornby Inge, a hot London-based adagency (with a sibling direct and digital shop) that had 151 employ-ees and revenue of $33.7 million in the year ended June 30, 2006.

In another April 2007 deal, WPP's Research International boughtTeenage Research Unlimited, Northbrook, Ill., a youth research out-fit with 24 employees and stated 2006 revenue of $6.1 million.

Also in April 2007, WPP bought a minority stake in VideoEgg, aSan Francisco-based video ad network for online communities.



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VideoEgg had 53 people and clients including Unilever, Dell, NBC,Nestle and Universal.

WPP in March 2007 said KnowledgeBase Marketing,a WPP data-base marketing firm, bought 51% of DataCore Marketing, a strate-gic marketing, data and fulfillment services venture in Kansas City,Kan. DataCore had 2006 revenue of $14.9 million. DataCore wasfounded in 1992 and had 119 employees.

Also in March 2007, Ogilvy Group’s Neo@Ogilvy, a digital anddirect shop, bought 70% of Global Strategies International, a searchmarketing consultancy. Global Strategies, based in Farmington,Conn., employed 16 people and had 2006 revenue of $2.2 million.

In other deals in March 2007, WPP bought 40% of Iconmobile, aBerlin-based mobile marketing firm with 2006 revenue of $8.2 mil-lion; 6.8% of Media Rights Capital, an entertainment-related finan-cial firm in Los Angeles and New York; and, via WPP’s Group M, a75% stake in Quisma, a Munich-based marketing agency specializ-ing in keyword advertising, affiliate marketing and search engineoptimization with 29 employees and 2006 revenue of $19.2 million.

WPP in January 2007 bought All Global Limited, a London mar-ket research firm with 44 staffers and revenue of $13.4 million.

WPP’s Grey Healthcare Group in January 2007 bought a majori-ty of Comunicacion y Servicio Consultores de Marketing Publicidad,a Spanish health-care shop with 2005 revenue of $2.7 million.

Group M in January 2007 bought Reddion, a Dutch digital mediaand customer-relationship management shop with 22 employees and2005 turnover of $2.7 million.

Also in January 2007, WPP bought 2.5% of JumpTap, aCambridge, Mass., mobile search and advertising venture.

WPP’s BatesAsia in December 2006 acquired 74% of Sercon IndiaPrivate Ltd., a New Delhi-based event management services outfitwith 120 employees and revenue of $1.4 million in the year endedMarch 2006.

In December 2006, WPP’s JWT merged its Dutch branch,PPGH/JWT Groep, with independent Ubachs Wisbrun. WPP endedup with a 60% stake in the merged shop, Ubachs Wisbrun/JWT.Ubachs Wisbrun 2005 revenue was $10.6 million.

WPP in November 2006 said it bought 3.2% of Spot Runner, aninternet-based media shop and TV production outfit with 100staffers in Los Angeles. (Interpublic Group of Cos.and CBS Corp.alsomade investments in Spot Runner.) Also in November 2006,Millward Brown, a WPP market research firm, bought IDConsultores, a research firm in Argentina.

WPP in October 2006 bought a majority of Ray & Keshavan

Design Associates, a Bangalore, India, branding outfit with 33 staffersand revenue of $1.3 million in the year ended March 2006.Also thatmonth, WPP’s Wunderman bought two South Korean marketingservices ventures, SRP Corp. and ComHaus Korea. SRP had 12staffers and 2005 revenue of $500,000. ComHaus had 10 employeesand 2005 revenue of $700,000.

WPP’s G2 in September 2006 bought 70% of M/D/S Boole, adata, analytics and metrics consultancy in Spain with 18 staffers and2005 revenue of $1.6 million. Also that month, WPP’s Group M andUniversal Music Group created a London-based 50/50 joint venture,BrandAmp, to develop music and brand partnerships for clients.

Wunderman in September 2006 bought Shaw Marketing Group,a relationship marketing agency involved in alcohol, package goodsand other areas. Shaw, based in New York, had 15 employees and2005 revenue of $2 million. It was to operate as a new division, ShawWunderman.

WPP in August 2006 bought DSG Strategies, a Washington, D.C.,public affairs shop. The agency, commonly known as Dewey SquareGroup, had six U.S. offices, 53 staffers and 2005 revenue of $12.5 mil-lion.

In its quest to seek ways its clients could tap customers online,par-ticularly the harder-to-reach young-adult market, WPP in August2006 took a minority position in WildTangent, an online game pub-lisher that operated WildTangent Game Network, a video game adnetwork. Also that month, WPP bought a piece of VisibleTechnologies, an internet reputation management and informationtracking outfit.

In another August 2006 deal,WPP purchased Public Strategies, anAustin, Texas-based public affairs and crisis communications agency.Public Strategies, founded in 1988, had nearly 175 employees in 15U.S. cities and two offices in London and Mexico City.

WPP’s Wunderman in July 2006 bought Zaaz, a Seattle interac-tive shop.Zaaz, founded in 1998,had 65 employees and 2005 revenueof $9.2 million.

WPP and LiveWorld,a Los Gatos,Calif., online community builder,in July 2006 formed a joint venture, LiveWorld-WPP, to create socialnetworking applications, including message boards and blogs.

In June 2006,WPP’s Group M bought Los Angeles-based M80,anonline word-of-mouth marketing company.

Group M in April 2006 bought IEG, a Chicago-based firm thatprovided research on sponsorships and promotions.

In January 2006, WPP’s Research International bought a majori-ty of Poland’s Pentor Research International.



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Revenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$6,190.8 $6,274.3 -1.3

U.S. . . . . . . . . . . . . . . . . . . . . . . .$3,441.2 $3,461.1 -0.6

Non-U.S. . . . . . . . . . . . . . . . . . .$2,749.6 $2,813.2 -2.3

Employees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .42,000 43,000 -2.3

U.S. . . . . . . . . . . . . . . . . . . . . . . . .18,000 18,000 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . .24,000 25,000 -4.0

INTERPUBLIC GROUP OF COS. continued its slight turnaround in 2006,posting a net loss ($31.7 million) that at least was below the annuallosses it had piled up in the three previous years. Revenue slipped to$6.2 billion, down 1.3% or $83.5 million from 2005. Interpublicemployed about 42,000 people worldwide at year-end 2006, down2.3% from a year earlier (43,000). U.S. employment was about18,000 both at year-end 2006 and 2005.

ORGANIZATION

Interpublic in March 2006 reorganized Lowe Worldwide, slashingits network of offices worldwide as part of the cost-cutting needed toreturn the holding company to profitability.

In June 2006, Interpublic merged two other agency networks,Draft and FCB, into a new integrated marketing agency, DraftFCB.The merged agency is run by Chairman-CEO Howard Draft.

In October 2006, Interpublic realigned its Universal McCannmedia unit with McCann Worldgroup and aligned Initiative withDraftFCB "to ensure that media thinking and expertise plays a cen-tral role in both brand and communications planning," the companysaid. Both media units retained their senior management and finan-cial independence within the new operating structure. Interpublic'sMagna unit was to continue to negotiate on behalf of the aggregatedmarketing clout of Interpublic media clients.

Interpublic Media Council was formed in 2006. It had oversight ofthe Futures Marketing Group and of coordinated group-wide activi-ties and capabilities, such as Magna, Magna Trading (media barter)and OSI (outdoor media), as well as Interpublic's future media strat-egy, including M&A and investment priorities.

The Futures Marketing Group, created in 2006, brought togetherInterpublic's specialist and digital capabilities to serve as an incubatorfor media tools and solutions. Components of the group included theInterpublic Emerging Media Lab,The Consumer Experience Practice(TCEP), Wahlstrom and NSA (Newspaper Services of America).Bant Breen became president of the Futures Marketing Group inFebruary 2007, moving from Interpublic’s director of strategic devel-opment and innovation.

A new member of the Futures Marketing Group will soon be

Reprise Media, a New York-based provider of search engine market-ing (SEM) that Interpublic agreed to acquire in April 2007. RepriseMedia will remain a stand-alone unit and will partner with agenciesthroughout the holding company as well as seek its own clients. Itcontinues to be led by founders and managing partners, PeterHershberg and Joshua Stylman.

The Emerging Media Lab is both a physical and a virtual space.Based in Los Angeles, it allows visitors to sit in a digital living room,brainstorming ideas as they test a multitude of entertainment sce-narios, drink espresso in a "smart" kitchen where they can checktheir e-mail on the refrigerator, and view presentations in a high-techconference room.

Interpublic made other moves with its management and board. Itnamed Christopher Carroll senior VP-controller-chief accountingofficer in April 2006, succeeding Nick Cyprus. (Mr. Cyprus joinedGeneral Motors Corp., Interpublic’s largest client, as controller andchief accounting officer in December 2006.) Mr. Carroll had beencontroller at McCann Worldgroup since November 2005 and previ-ously was controller at Eyetech Pharmaceuticals.

Former CEO David Bell retired as co-chairman in early 2006, fiveyears after the board of True North Communications—where he hadbeen CEO—picked a takeover offer from Interpublic over competingbids from Omnicom Group and Havas. After stepping down as co-chairman, Mr. Bell became Interpublic chairman emeritus.

In board maneuvers, Frank Borelli stepped down as presidingdirector in May 2006 and was succeeded by Richard Goldstein, aboard member since 2001. Mr. Borelli continued as a director.William T. Kerr, 65, chairman of Meredith Corp., joined the board inOctober 2006.

Interpublic holdings consist of:■ Integrated Agency Network: McCann, DraftFCB, Lowe, media

agencies (Initiative, Universal McCann), standalone agencies (includ-ing Campbell-Ewald, Campbell Mithun, Deutsch, Hill Holliday,Martin Agency and Mullen).

■ Constituency Management Group: marketing services such aspublic relations (including WeberShandwick), event marketing (JackMorton), branding (FutureBrand) and sports marketing (Octagon).

■ Interpublic owns a stake in various multicultural shops includ-ing Abece (Hispanic), Accentmarketing (Hispanic), Axis Agency(African-American), Casanova Pendrill (Hispanic), IW Group(Asian-Pacific American) and Siboney USA (Hispanic).

2006 RESULTS

Interpublic revenue declined 1.3% in 2006 to $6.2 billion.Revenue each year from 2002 through 2006 stayed in a narrow bandof about $6.1 billion to $6.4 billion (after various restatements) evenas the ad market was rebounding from the 2001 recession.



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NO. 3: INTERPUBLIC GROUP OF COS.

U.S. 2006 revenue fell 0.6%; it rose 0.5% on an organic basis.International 2006 revenue fell 2.3%; it rose 1.5% on an organicbasis. Globally, Interpublic saw the fastest 2006 growth in LatinAmerica (up 16.8%) and Asia-Pacific (up 8.1%).

Interpublic said overall 2006 organic revenue, which factors outdivestitures and currency changes, increased 1%, “primarily due tohigher revenue from existing clients.” Organic revenue in 2005 fell0.7%.

Interpublic had a 2006 operating margin (operating income divid-ed by revenue) of 1.7%, a low return but at least a turnabout from2005’s -1.7%.

In its February 2007 10-K, Interpublic said: “Our strategy isfocused on improving organic revenue growth and our operatingincome, and we are working to achieve a level of organic revenuegrowth comparable to industry peers and double-digit operatingmargins by 2008.”

Interpublic noted 2006 organic revenue increased in both the U.S.and outside the U.S. “The international organic increase was drivenby higher revenue from existing clients primarily in the Asia-Pacificand Latin America regions partially offset by net client losses, prima-rily in 2005, at [Integrated Agency Networks (McCann, DraftFCB,standalone agencies)] as well as decreases in the events marketingbusinesses…in the United Kingdom,” Interpublic said in its February2007 10-K. “The domestic organic increase was primarily driven bygrowth in the public relations and branding businesses…as well ashigher revenue from existing clients, partially offset by net clientlosses and decreased client spending at” Integrated AgencyNetworks.

Revenue for Integrated Agency Networks in 2006 fell 1.8%; itrose 0.7% on an organic basis. Interpublic said the revenue decline in2006 was a result of net divestitures, primarily from the sale of sev-eral businesses at DraftFCB and McCann in 2005, partially offset byan organic increase and changes in foreign currency exchange rates.It said the organic increase was driven primarily by McCann andDraftFCB, partly offset by decreases at Lowe and at The Works, aGM-dedicated agency.

Interpublic said the organic increase at McCann was the result ofhigher revenue from existing clients across domestic and interna-tional regions, primarily Asia-Pacific and Latin America. McCann’sincrease, the company said,was primarily driven by digital, direct andevent marketing.

The increase at DraftFCB was mainly the result of increasedspending from existing clients partly offset by net client losses, pri-marily in 2005, across domestic and most international regions, pri-marily Europe,Asia-Pacific and Latin America.The decrease at Lowewas mostly due to reduced spending by existing clients and net clientlosses, mainly in domestic locations in 2005. The revenue decrease atThe Works was primarily due to the loss of GM’s U.S. media buyingbusiness in 2005.

Revenue at Constituency Management Group rose 1.7%; it grew2.8% on an organic basis. Interpublic said growth was a result of

organic revenue increases in its U.S. public relations and brandingbusinesses due to higher revenue from existing clients. Additionally,it said, there were U.S. organic revenue gains in sports marketing andevents marketing due to higher revenue from existing clients andclient wins. It said the domestic increase was partly offset by declinesat some agencies that lost clients. Outside the U.S., the decline relat-ed primarily to a decrease in events marketing and sports marketingfrom client losses. The international decrease was partly offset byincreases in PR and branding due to higher revenue from existingclients.

Cost cutting was a big part of Interpublic’s “Investor Day” pres-entation in March 2006. Exec VP-CFO Frank Mergenthaler saidInterpublic would reduce the number of financial systems acrossInterpublic from 150 to four and trim the 1,350 legal entities world-wide to around 800.

Interpublic has been working through accounting issues and per-formance issues since its accounting troubles came to light in sum-mer 2002. It made progress in 2006, getting past some of the “mate-rial weaknesses” in financial controls that had dogged the company.

There was continued speculation in 2006 about whetherInterpublic might be a takeover prospect. Publicis Groupe in late ’06was said to be weighing a potential bid; Publicis Chairman-CEOMaurice Levy strenuously denied that. Not long after those reports,Publicis struck a smaller deal, swallowing interactive shop Digitas.

Publicis does have an interest in Interpublic: As of December2006, it owned a 1.2% equity stake. Publicis received those shares in2001 when Interpublic bought True North Communications, inwhich Publicis owned a 9% stake as the result of a one-time alliancewith Foote Cone & Belding. Publicis classifies its Interpublic shares as“available-for-sale assets.”

Interpublic’s stock from 2006 to early 2007 hit multi-year highsand lows.The stock fell sharply after the company in early June 2006announced a complex agreement for a new line of credit. Chairman-CEO Michael Roth around that time said, “I expected the stock todrop” because of the “unique structure” of the financing, but added,“I expect through the rest of the year it will level off when the impactof this (credit) transaction is understood.”

Executives ended up getting stock option grants when shares wereat a depressed price; Mr. Roth, for example, received options to buy577,700 shares over time at the June 15, 2006, price of $8.655 price,near a three-year low; an Interpublic spokesman said the timing wasa coincidence since the board's compensation committee in March2006 had picked June 15 as pricing date for options. Interpublic’s stockkept tumbling in July 2006 to a three-year low of $7.79.

But Mr. Roth’s optimism proved well-founded: The stockrebounded in the second half of 2006 and then in January 2007 hit$13.94, highest price since he became CEO in January 2005 (thoughfar below its bubble-era December 1999 peak, $58.375). The stock asof late April 2007 traded near $13.

Interpublic in 2006 remained under a formal SEC investigationrelating to its 2002-2005 financial restatements. “We continue to



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cooperate with the investigation,” it said in its February 2007 10-K.“We expect that the investigation will result in monetary liability,but because the investigation is ongoing, in particular with respect tothe 2005 restatement, we cannot reasonably estimate the amount,range of amounts or timing of a resolution.”

NEW BUSINESS

Interpublic in 2006 had a loss of $457 million in reported net newbillings, reflecting about $3.1 billion in account wins and $3.5 billionin account losses, according to the tally of Bear, Stearns & Co. analystAlexia Quadrani. That was worst among the six ad holding compa-nies ranked by Bear Stearns.

Bear Stearns also scored Interpublic worst in 2006 adjusted netnew billings with a loss of $214 million; “adjusted” reduces mediaaccounts to 25% of reported billings to more closely correlate withanticipated revenue. The adjusted net new billings translated to anexpected annualized revenue loss of $28 million.

TOP CLIENTS

Interpublic’s top 10 clients accounted for about 25% of revenue in2006 and 2005. Based on 2006 revenue, Interpublic’s largest clients,ranked in order of size, were General Motors Corp., Johnson &Johnson, Microsoft Corp., Unilever and Verizon.

For the first time in decades, Interpublic’s February 2007 10-Kannual report didn’t disclose the revenue contribution of its largestclient. An Interpublic spokesman said the company will “reassess”reporting that data in future years; Interpublic’s key competitors rou-tinely disclose such data. Ad Age estimates that the largest client,General Motors, contributed 6.5% or $400 million in 2006, downsharply from a stated 8%, or about $500 million, in 2005, as the trou-bled automaker slashed spending. (The reduced 2006 revenue alsoreflected that GM effective October 2005 moved U.S. media buyingto Publicis from Interpublic. That assignment had generated an esti-mated $45 million to $50 million in annual revenue for Interpublic.)Back in 1979, Interpublic generated 15% of revenue from GM.

Interpublic in spring 2007 faced new challenges on its No. 2 client:Johnson & Johnson in late March 2007 began a global review ofmedia planning and buying. Interpublic's Universal McCann han-dled a large amount of North American media work (shared withOmnicom's OMD); Universal McCann and sibling Initiative werekey agencies on J&J’s non-U.S. roster.

Regardless of how the J&J review turned out, it’s conceivable thatMicrosoft will be Interpublic’s second-largest revenue client for calen-dar 2007. Notably, for Interpublic’s 100 largest clients (representingabout half of total revenue), tech/telecom emerged as the biggest sec-tor in 2006, contributing 26% of the top 100 clients’ revenue.Health/personal care and auto/transportation ranked second and third.


Interpublic said 58% of 2006 revenue came from advertising andmedia; 42% came from marketing services. In March 2006,

Interpublic said advertising and media accounted for 63% of 2005revenue, with the rest from marketing services. In February 2007,Mr. Mergenthaler said that reported ’05 split had overstated adver-tising and media, “not accurately parsing some of the [McCann]Worldgroup revenue base” and not quantifying that standalone adagencies did some marketing services work. He added thatInterpublic was driving toward a 50/50 mix of advertising/media andmarketing services.

Interpublic generated 55.6% of 2006 revenue from the UnitedStates. Europe, excluding the U.K., kicked in 16.8%; the U.K. supplied9.1%. Asia Pacific accounted for 8.3%; Latin America, 4.9%. Otherareas contributed 5.3%.

AGENCY DEALS

Interpublic in April 2007 announced its first acquisition since2004: It agreed to buy Reprise Media, a search engine marketingfirm. Reprise was to remain a stand-alone unit as part of Interpublic’sFutures Marketing Group. Reprise had offices in New York, Bostonand San Francisco.

Interpublic, working to simply its structure after its overload ofdeals in the ’90s and early this decade, did not complete any acquisi-tions in 2005 and 2006.

The company disposed of 51 businesses in 2005 and 2006, prima-rily outside the U.S. Specifically, Interpublic said it exited 23 "loss-making international affiliates" in 2006.Two U.S. ad agencies—SteinRogan & Partners, New York, and Howard, Merrell & Partners,Raleigh, N.C.—bought themselves back from Interpublic in 2006.GlobalHue,a U.S.multicultural agency, in 2006 bought back the 49%stake owned by Interpublic.

Interpublic completed two acquisitions in 2004, two in '03 andnine in '02.

In January 2007, Interpublic cut loose OneSeven, the landingplace for the so-called Saatchi 17, which, composed of that number ofstaffers serving the General Mills account at Saatchi & Saatchi, leftthe agency in February 2005 with hopes of taking the account.OneSeven Chairman Mike Burns, a former Saatchi vice chairmanand worldwide account director on General Mills, was striking out onhis own. "We are now looking forward to building our business withan independent's focus and an entrepreneur's energy," he told AdAge. The agency's clients included: ConAgra's Hebrew National;Gorton's seafood; McGraw-Hill's BusinessWeek; Dun & Bradstreet;and Unicef.

In January 2007, Interpublic and Frank Lowe ended a year-longbattle, withdrawing their claims against each other. Mr. Lowe, whofounded and sold ad agency Lowe to Interpublic, came out of retire-ment in December 2005 to start a new London shop. The new shop,Red Brick Road, opened in March 2006 with the $80 million accountof retailer Tesco, poached from Lowe’s London office.

German shop Springer & Jacoby in October 2006 was sold toAvantaxx, an investor unit owned by the Schaffhausen agencygroup. Interpublic, which had owned 51% of S&J, is no longer



SPONSORED BY

involved in the agency, nor are its founders, Konstantin Jacoby andReinhard Springer.

Interpublic struck deals with several web ventures in 2006 and2007. In February 2007, Interpublic entered a partnership withSpongecell, taking a preferred equity stake in the web services outfit.Spongecell helps event planners and promoters manage events. In

October 2006, Interpublic bought a small piece of Spot Runner, aninternet-based media shop and TV production outfit. (WPP Groupand CBS Corp. also made investments in Spot Runner.) In June 2006,Interpublic formed a strategic partnership with Facebook, buying atiny 0.5% stake in the social networking site.

Contributing: R. Craig Endicott



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NO. 4:PUBLICIS GROUPEBy BRADLEY JOHNSON

[email protected]

Revenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$5,872.0 $5,472.2 7.3

North America . . . . . . . . . . . . .$2,672.8 $2,533.1 5.5



North America . . . . . . . . . . . . . .13,940 13,818 0.9

Outside North America . . . . . . .28,049 26,532 5.7

PUBLICIS GROUPE, the fourth-largest marketing organization, generat-ed about 70% of 2006 revenue from traditional advertising andmedia and 30% from a range of marketing services. The marketingservices portion will grow with its January 2007 acquisition ofDigitas, an interactive and direct-marketing agency group.

Publicis employed 39,939 people in 104 countries and more than200 cities as of December 31, 2006, up 3.4%—1,329 jobs—from ayear earlier. That tally doesn’t include the 2,050 staffers who joinedPublicis in the Digitas deal.

Factor in Digitas, and Publicis on a pro forma basis had about42,000 employees and revenue of $5.87 billion in 2006. In the accom-panying table, revenue and job figures are pro forma for 2006 and2005, including Digitas figures in Publicis for both years.

ORGANIZATION

Publicis in 2006 launched a new-media venture, Denuo, to focusefforts in digital communications (internet, video games, mobilephones, iPod). Denuo, part of Publicis Groupe Media, had three ele-ments: strategic consulting;developing new solutions; investments inpartnerships. Publicis’ April 2007 20-F annual report said: “Denuoacts in partnership with or as a supplement to [Publicis] networks inorder to enhance the solutions proposed to clients. It also serves itsown clients independently.”

Publicis made several management moves in 2006. In October2006, Publicis Worldwide COO Rick Bendel resigned after 20 yearsat Publicis to be group marketing director for Wal-Mart operationsin the U.K. Richard Pinder, then age 42, succeeded him as COO. Mr.Pinder had been president of sibling Leo Burnett EMEA since 2004.

Also, Olivier Fleurot, 54, former chief executive of the FinancialTimes Group, was hired as executive chairman of the Publicis net-work; Mr. Pinder reports to him.

The company’s Marcel creative boutique, launched only in 2005,lost its top executives when they bolted in October 2006 to form theirown ad agency with financial backing of Vincent Bollore, chairmanand lead shareholder of rival Havas. Frederic Raillard and FaridMokart, who ran Marcel, linked up with Christophe Lambert, whoheaded Publicis Conseil, to form Fred Farid Lambert. Mr. Bollore tooka 30% interest in the venture,with the three principals equally divid-ing the rest. Publicis replaced the top two with co-presidents Anne deMaupeou and Frederic Temin. Marcel clients included Nestle Waters,Heineken, United Biscuits, Pernod-Ricard, Coca-Cola and Unilever.

A Publicis-backed agency in New York, Droga5, made a splash in2006 at the Cannes Lions International Advertising Festival, winninga cyber Grand Prix and two of the three U.S. media Lions for its workon Ecko. That was virtually the first creative work out of the shop.Mr. Droga had left Publicis as worldwide chief creative officer to setup Droga5.

Louis Capozzi became chairman emeritus of Publicis PublicRelations and Corporate Communications Group at year-end 2006.He had been chairman of the PRCC unit since its founding in April2005.

2006 RESULTS

Publicis 2006 revenue grew 7.3% to $5.5 billion after factoring ineuro-to-dollar currency changes. Reported revenue in euros rose6.3%.

Publicis closed its acquisition of Digitas Jan. 31, 2007. On a proforma basis, if Publicis had owned Digitas in 2006, then Publicis' 2006revenue would have been nearly $5.9 billion—within striking dis-tance of the No. 3 ad organization, Interpublic Group of Cos. ($6.2billion).

Net income in 2006 rose 12.8% to $551 million based on U.S.Generally Accepted Accounting Principles and after factoring ineuro-to-dollar currency changes. Net income in euros increased11.6% based on U.S. accounting rules and 14.8% as Publicis report-ed income (using International Financial Reporting Standards).

Organic revenue, which factors out acquisitions/divestitures andcurrency changes, rose 5.6%. Organic revenue increased 5.1% inNorth America, 5% in Europe, 5.3% in Asia-Pacific, 9.3% in LatinAmerica and 20% in Middle East/Africa.

Publicis in early 2007 said it expected its 2007 business in Europeand the U.S. to grow at comparable levels to 2006, with emergingmarkets’ growth showing further acceleration in 2007.

Publicis reported a 2006 operating margin of 16.3%, a record forthe company and an increase from 15.7% in 2005. In February 2007,Publicis said it had a 2008 target operating margin of 16.7%.

Publicis’ stock March 21, 2007, reached $49.40, highest point sincethe shares began U.S. trading Sept. 12, 2000 (at $37). The stock’s lowpoint since its U.S. debut was $14.75 on Oct. 2, 2001, shortly after9/11.

Publicis holdings consist of:■ Traditional advertising services: Publicis, Saatchi & Saatchi and

Leo Burnett networks. Other ad agencies including Fallon, KaplanThaler Group and French agency Marcel. Publicis also owns 49% ofBartle Bogle Hegarty, a U.K.-based agency.

■ Specialized agencies and marketing services: public relations(Publicis Public Relations and Corporate Communications Group,including Publicis Consultants, Manning Selvage & Lee and FreudCommunications); healthcare communications for pharmaceuticals(Publicis Healthcare Communications Group); direct marketing, cus-tomer relationship management, sales promotion, interactive (LeoBurnett network’s Arc Worldwide, Publicis network’s PublicisDialog, Saatchi network’s Saatchi & Saatchi X, Digitas Inc.); multi-cultural (Hispanic shops Lapiz and 49%-owned BromleyCommunications, urban shop Vigilante, 49%-owned African-American agency Burrell Communications); events marketing(Publicis Events Worldwide); and design.

■ Media services: Publicis Groupe Media, consisting of StarcomMediaVest Group, ZenithOptimedia and new-media ventureDenuo. Publicis also operates, mainly in France, a media sales unit,Medias & Regies Europe, for advertising in print, movie theaters andoutdoor and on radio.

Japanese ad firm Dentsu owns about 15% of Publicis under astrategic relationship forged when Publicis bought Dentsu-backedBcom3 Group in 2002.

Publicis as of December 2006 owned 1.2% of Interpublic. In itsApril 2007 20-F, Publicis classified those shares as “available-for-saleassets.” Publicis received the shares in 2001 when Interpublic boughtTrue North Communications, in which Publicis owned a 9% stake asthe result of a one-time—and long-aborted—alliance with FooteCone & Belding.

There was renewed speculation in 2006 about whether Interpublicmight be a takeover prospect.Publicis in late ’06 was said to be weigh-ing a potential bid; Publicis Chairman-CEO Maurice Levy strenu-ously denied that. Not long after those reports, Mr. Levy struck asmaller deal, acquiring Digitas.

NEW BUSINESS

Publicis in 2006 had a loss of $156 million in reported net newbillings, reflecting nearly $2.9 billion in account wins and a bit morethan $3 billion in account losses, according to the tally of Bear,Stearns & Co. analyst Alexia Quadrani. That placed Publicis fifthamong the six ad holding companies ranked by Bear Stearns.

Bear Stearns also scored Publicis fifth in 2006 adjusted net newbillings with a loss of $64 million;“adjusted” reduces media accountsto 25% of reported billings to more closely correlate with anticipat-ed revenue. The adjusted net new billings translated to an expectedannualized revenue loss of $14 million.

Bear Stearns aggregates account shifts reported in media, but itdoesn’t claim its new-business tally is all-inclusive, particularly inmarketing services and outside the U.S. and U.K. Publicis, for its part,said it had 2006 net new business of $3.3 billion, including market-ing-services wins, down 66% from 2005’s $9.8 billion.

Publicis said its 2006 key advertising and marketing services winsincluded: Renault (contract extended to cover Latin America andBaltic states); Sanofi Aventis/Vaccins Pasteur (worldwide); Orange(Europe); Marriott (Asia); Kraft (marketing services Europe); JCPenney (U.S.); Wal-Mart (U.S. in-store marketing; Sony Ericsson(worldwide); InterContinental’s Crowne Plaza Hotel & Resorts(U.S.). Media wins in 2006 included Washington Mutual (U.S.),Oracle (worldwide), Avaya (worldwide), Del Monte (Europe) andBeam Global Spirits & Wine (worldwide).

Publicis said key 2006 losses included General Motors Corp.’sCadillac (U.S.), Heineken (U.S.) and SFR (France) in advertising; andSprint (U.S.) and Nokia (Asia) in media. It also noted decreases inbusiness, including Hewlett-Packard Co.’s Personal Systems Groupadvertising in North America, Latin America and Europe. (HP pulleda large part of its Personal Systems work from Publicis in 2006.)

TOP CLIENTS

Publicis’ top five and ten clients accounted for about 25% and35% of 2006 revenue, respectively. Its largest client, Procter &Gamble Co., supplied about 10% of revenue in both 2006 and 2005.

The holding company in February 2007 said its clients included 38of the Fortune Global 500’s top 100.

Publicis said its largest clients by network were, alphabetically:■ Publicis:Cadbury-Schweppes;Coca-Cola Co.;Hewlett-Packard;

L’Oreal; Nestle; Pernod Ricard; Procter & Gamble; Renault; Sanofi-Aventis; Siemens; Telefonica; UBS; Whirlpool Corp.; ZurichFinancial.

■ Leo Burnett: Coca-Cola; Diageo;Walt Disney Co.; Fiat; GeneralMotors; H.J. Heinz Co.; Kellogg Co.; McDonald’s Corp.; PhilipMorris; Procter & Gamble; Samsung; Samsung;Wm.Wrigley Jr. Co.

■ Saatchi & Saatchi: Ameriprise; Avaya; Bel; Bristol-MyersSquibb/Mead Johnson; Carlsberg; Deutsche Telekom/T-Mobile;Diageo/Guinness; Emirates Airline; General Mills; JC Penney;Novartis; P&G; Sony Ericsson; Toyota/Lexus; Visa Europe; Wal-



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Mart.■ Starcom MediaVest Group: Coca-Cola; Disney; GM; Kellogg;

Kraft; Masterfoods; Miller Brewing Co.; Philip Morris; P&G; SaraLee.

■ ZenithOptimedia: 20th Century Fox; British Airways; Hewlett-Packard; JP Morgan Chase; Lloyds TSB; L’Oreal; LVMH; Nestle;Puma; Richemont Group; Sanofi-Aventis; Toyota/Lexus; Verizon;Whirlpool; Zurich Financial.

Publicis said clients of newly acquired Digitas Inc. included:American Express Co., AstraZeneca, AARP, Bristol-Myers Squibb,Cingular (part of AT&T), Delta Air Lines, GM, Heineken, Hewlett-Packard, Home Depot, IBM Corp., InterContinental Hotels Group,Kraft Foods, Lloyds TSB, Procter & Gamble, Pfizer, Sanofi-Aventis,Time Warner, Whirlpool, Wyeth and Wells Fargo.

Digitas Inc. in 2005 generated 26% of fee revenue from its topclient, American Express. No. 2 client GM—also a key Publicisclient—kicked in 22% of Digitas 2005 fee revenue. Digitas Inc.’s top10 clients in 2005 accounted for about 67% of fee revenue.

In the first nine months of 2006, AmEx accounted for 26% ofDigitas Inc. revenue (vs. 27% a year earlier); GM’s share of revenueslumped to 17% (from 22%).


Traditional advertising generated 44% of 2006 revenue (downfrom 46% in 2005). Specialized agencies and marketing servicesaccounted for 30% of ’06 revenue (up from 28%). Publicis saidmedia services produced 26% of ’06 revenue (the same as 2005).

The revenue split will change after the integration of Digitas,acquired in January 2007. Publicis said the 2006 split, had it ownedDigitas that year, would have been 42% from traditional advertising,34% from specialized agencies/marketing services and 24% frommedia. “Digital and interactive communication sector should repre-sent approximately 15% of our revenues,” Publicis said in its April2007 20-K filing. (WPP, the only other member of the Big 4 market-ing groups that discloses a digital figure, said that digital/interactiveaccounted for 9% of its 2006 revenue.)

Publicis in 2006 generated 42% of revenue from North America(down from 42.7% in 2005); 39.8% in Europe (vs. 39.9%); 10.7% inAsia Pacific (vs. 10.5%); 4.9% in Latin America (vs. 4.6%); and 2.6%in Middle East/Africa (vs.2.3%). (Digitas Inc. in 2006 generated 95%of its revenue from North America; the other 5% came fromEurope.)

As noted, Publicis reported a 2006 operating margin of 16.3% (upfrom 15.7% in 2005). North America led the way with an operatingmargin of 18% (vs. 17.4%), followed by Europe (15.9% vs. 15.2%)and rest of world (13% vs. 12.8%).

Publicis attributed rising margins in North America and Europelargely to efforts to reduce operating costs by centralizing back-officefunctions and sharing resources across operating units. Publicis byyear-end 2006 had shared-service centers operating in 14 countrieswhere it generates more than 80% of revenue. One cost-saving

move: a centralized travel-procurement effort.Publicis said in its April 2007 20-F filing: “All regions benefited

from increased spending on advertising in 2005, while NorthAmerica and, to a lesser degree, Europe benefited from sizablegrowth in the media business and healthcare communications.Although more moderate than in 2005, growth in North Americaremained sound in 2006, despite the impact of budget losses in late2005 and early 2006. Business in Europe remained strong through-out 2006. Growth in other parts of the world was lower than expect-ed, principally because of slower growth in China, Korea and Brazilin 2006.”

That 20-F filing said North America generated 5.1% organicgrowth in 2006. “The increase,” Publicis said, “was primarily due toincreased media buying and consultancy business (Publicis GroupeMedia), healthcare communication of Saatchi & Saatchi and of theKaplan Thaler Group, which benefited from large new accountsbooked in 2005, and increased spending by some existing clients.”

The 20-F filing noted 2006 organic growth in Europe of 5%.“Mostnetworks contributed to the growth,with the exception of Leo Burnett,which was impacted by losses or decreases in accounts, an insufficientlevel of new business bookings and changes in management teams thataffected several markets in continental Europe,” Publicis said. “Thestrongest performances were from Starcom MediaVest,ZenithOptimedia and [Publicis Healthcare], which was stimulated byincreased spending by and growth of some existing clients. Growthwas most robust in Great Britain,Germany,Switzerland and Northernand Eastern Europe, particularly in Russia, while France and Italyshowed average growth. Spain was the most difficult market in 2006,as revenues in Spain decreased compared to 2005.”

Publicis generated 2006 organic growth of 8.2% in the rest ofworld, including 5.3% in Asia-Pacific, 9.3% in Latin America and20% in Africa/Middle East. “Highest growth rates were recorded inIndia, Mexico, Venezuela and Argentina,” Publicis said. “Growth inAsia in 2006 was relatively disappointing due to decreased businessin (South) Korea and also due to the group’s decision to be moreselective in its commercial policies in China.”

North American employment dropped slightly to 11,990 peopleat year-end 2006 from 12,158 a year earlier.

Publicis said 15,000 (38%) of its employees in 2006 were inemerging markets. In its February 2007 earnings release, it pro-claimed “strong market positions” in China, Russia, Turkey, Mexicoand Brazil. Publicis in February 2007 said its target was to generate25% of 2010 revenue in emerging markets.

AGENCY DEALS

Publicis in December 2006 struck a deal—completed Jan. 31,2007—to buy marketing services company Digitas Inc. for $1.3 bil-lion. Digitas reported the deal would give it greater media-buyingscale with giant online-media sellers including Google and Yahoo.

Even Publicis rivals had positive comments on the Digitas acqui-sition. WPP Group Chief Executive Martin Sorrell in February 2007



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told analysts: “For what it’s worth, I think Publicis’ acquisition ofDigitas was smart, but it was expensive.” Interpublic's CFO, FrankMergenthaler, told analysts in March 2007: "I think that the Digitasacquisition for Publicis was a good move for a variety of reasons."

Digitas generated 2006 revenue of $390 million, according to aFebruary 2007 Publicis disclosure. That’s 14.5% above the $340.5million that Digitas reported in 2005 fee revenue.

Digitas at year-end 2006 employed 2,050 people, up 18% or 310people from year-end 2005 (1,740). Much of that gain—and much ofthe 2006 revenue increase for Digitas—reflected the January 2006acquisition by Digitas of Medical Broadcasting Co., which employedabout 140 people when it was acquired (and 160 at year end). MedicalBroadcasting in April 2007 changed its name to Digitas Health. Theother Digitas Inc. units are agencies Digitas and Modem Media.

Publicis said in January 2007 it was seeking other internet-relat-ed acquisitions in China, India and Europe that would make Publicisa global leader in digital marketing. “We intend to own this space,”said Mr. Levy. That search was to be led by Digitas Chairman-CEODavid Kenny, now on the Publicis executive committee and in chargeof Publicis’ digital-marketing strategy.

Publicis denied one potential deal: Press rumors in early January2007 that Publicis was about to mount a second takeover bid for AegisGroup were “without foundation,” according to a Publicis statement.

Publicis unwound other ventures: Publicis and Dentsu—both45% owners of iSe Hospitality AG, formed to manage and organizehospitality logistics for the 2006 FIFA World Cup—began disman-tling the operation in January 2007 for lack of future contracts. InJuly 2006, Publicis sold Bensimon Byrne, a Toronto ad agency, to amanagement group.

Publicis in April 2007 bought McGinn Group, a U.S. corporatecommunications outfit that took the new name McGinn MS&L.

Publicis in April 2007 bought 51% of Yong Yang, a Chinese mar-keting-services firm specializing infield force logistics and retail andpromotional marketing with 29offices across the country.

Publicis in March 2007 boughtPharmagistics, a Somerset, N.J.-based healthcare direct-marketingagency. The unit was placed in thePublicis HealthcareCommunications Group.

Publicis in October 2006 boughtEmotion, a Toyko-based event man-agement group that had expanded toShanghai, Beijing, Seoul, Bangkok,Manila and Singapore since itsfounding in 2002. The shop wasplanning expansion to Taiwan andHong Kong in 2007. Emotion wasnow under Publicis Events

Worldwide, whose agency ECA2 was selected for opening cere-monies at the 2008 Olympic Games in Beijing.

In August 2006, Publicis acquired Moxie Interactive, an Atlantafirm specializing in interactive media advice and buying. Publicisintegrated Moxie into the ZenithOptimedia network.

In July 2006, Publicis bought BOZ Group, a healthcare-commu-nications outfit in France.

Publicis’ media-sales unit (Medias & Regies Europe) and SimonProperty Group formed a joint venture in May 2006 to sell com-mercial time on screens placed in U.S. shopping malls. The venture,OnSpot Digital Network, delivered high-definition content on about2,000 screens in 50 Simon malls in 10 major U.S. cities.

In April 2006, Publicis acquired Duval Guillaume, a Belgianadvertising and marketing-services shop with offices also inAntwerp, New York and Paris. The agency remained autonomouswithin Publicis Groupe.

In March 2006, Publicis bought 80% of Betterway MarketingSolutions, a Shanghai-based marketing-services agency. The acquisi-tion came several months after Publicis boosted its sports-marketingoperation in the region.

In other deals, Publicis in 2006 bought:■ Pole Nord, a French firm focused on internet keyword research.

Publicis integrated Pole Nord into the ZenithOptimedia network.■ majority stake in Turkish communications shops Yorum,

Allmedia, Bold and Zone, which together employed 155 profession-als. The renamed Publicis Yorum is an ad agency; Starcom Allmediais a media shop; Bold, a direct shop, became part of Publicis Dialog;Zone, a PR shop, became part of the Publicis Consultants network.

■ 60% stake in Solutions Integrated Marketing Services, billed asthe leading marketing services agency in India.

■ 21% stake in Capital MS&L, increasing its investment in theU.K. financial-communications agency to 51%.



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HOLDING COMPANY NEW BUSINESS SCORECARD: 2006Ranked by net adjusted new-business billings

WINS LOSSES NET NET. REV.RANK COMPANY REPORTED ADJUSTED REP. ADJ. REP. ADJ. CHG.

1 Havas $1,930 $1,832 -$1,030 -$949 $900 $883 $106

2 WPP Group 4,639 2,307 -2,259 -1,865 2,380 442 53

3 Aegis 1,569 429 -946 -237 622 192 23

4 Omnicom 3,040 2,403 -3,130 -2,297 -90 106 13

5 Publicis 2,887 2,022 -3,042 -2,086 -156 -64 -14

6 Interpublic 3,063 2,495 -3,519 -2,709 -457 -214 -28

Total 17,127 11,487 -13,927 -10,143 3,200 1,344 153

% chg, ‘06 1 vs. ‘05 -21.1% -5.0% -7.4% 12.2% -1 -59.1% -61.3%

Notes: Dollars in millions; numbers rounded. "Adjusted" means billings of media accounts adjusted to 25% of reported billings to more closely correlatewith anticipated revenue. New-business estimates are not comprehensive and don't capture all account moves, especially in marketing services and out-side the U.S. and U.K. 1. Year-on-year % chg. excluding Aegis. (Aegis was added to ranking in 2006.) Source: Bear, Stearns & Co.'s Alexia Quadrani



WORLD’S TOP 50 MARKETING ORGANIZATIONSRanked by worldwide revenue in 2006

RANK WORLDWIDE REVENUE U.S. REVENUE

2006 2005 MARKETING ORGANIZATION HEADQUARTERS 2006 2005 % CHG 2006 2005 % CHG

1 1 Omnicom Group New York $11,376.9 $10,481.1 8.5 $6,194.0 $5,743.9 7.8

2 2 WPP Group London 10,819.6 9,739.8 11.1 4,195.9 3,818.8 9.9

3 3 Interpublic Group of Cos. New York 6,190.8 6,274.3 -1.3 3,441.2 3,461.1 -0.6

4 4 Publicis Groupe Paris 5,872.0 5,472.2 7.3 2,672.8 2,533.1 5.5

5 5 Dentsu Tokyo 2,950.7 2,887.8 2.2 46.5 48.4 -4.0

6 6 Havas Suresnes, France 1,841.0 1,808.0 1.8 687.4 712.8 -3.6

7 7 Aegis Group London 1,825.8 1,577.6 15.7 489.4 446.1 9.7

8 8 Hakuhodo DY Holdings Tokyo 1,337.0 1,364.0 -2.0 0.0 0.0 NA

9 13 aQuantive Seattle 442.2 308.4 43.4 352.1 270.3 30.2

10 9 Asatsu-DK Tokyo 430.0 444.8 -3.3 2.9 2.7 6.8

11 11 MDC Partners Toronto/New York 423.7 363.4 16.6 355.9 305.2 16.6

12 12 Sapient Corp. Cambridge, Mass. 406.0 319.5 27.1 296.4 226.8 30.7

13 10 Carlson Minneapolis 390.0 370.0 5.4 282.0 266.0 6.0

14 18 Epsilon Irving, Texas 300.0 184.4 62.7 300.0 184.4 62.7

15 14 Aspen Marketing Services West Chicago, Ill. 278.0 239.0 16.3 278.0 239.0 16.3

16 16 Cheil Communications Seoul 256.3 210.7 21.6 20.5 18.5 11.3

17 17 George P. Johnson Co. Auburn Hills, Mich. 213.2 203.0 5.0 159.2 142.4 11.8

18 15 HealthStar Communications Woodbridge, N.J. 213.0 213.0 0.0 213.0 213.0 0.0

19 19 LBI International Stockholm 212.4 184.1 15.3 40.0 35.0 14.3

20 32 Media Square* London 196.0 132.9 47.5 12.5 7.1 76.7

21 34 inVentiv Communications Westerville, Ohio 191.7 118.0 62.5 180.3 115.0 56.8

22 24 Cossette Communication Group Quebec City 190.2 164.1 15.9 20.0 26.9 -25.7

23 21 Harte-Hanks Direct Langhorne, Pa. 180.8 174.1 3.8 180.8 174.1 3.8

24 22 Clemenger Communications Melbourne 174.1 166.0 4.9 0.0 0.0 NA

25 23 Doner Southfield, Mich. 173.1 164.3 5.4 162.5 150.5 8.0

Notes: Dollars in millions. Revenue supplied by companies via Ad Age questionnaire, obtained from public documents or estimated by Ad Age. An asterisk (*) indicates estimate. WPP, Publicis and Havas U.S. totalsare actually for North America. The 2005 figures are based on data collected and/or adjusted in 2007. Foreign currency conversions for the above: euro at $1.249891 in 2006 vs. $1.2375 in 2005; British pound at$1.831409 vs. $1.8125; Japanese yen at $0.008604 vs. $0.009023; Australian dollar at $0.750327 vs. $0.760833; Canadian dollar at $0.882854 vs. $0.827586. See report methodology in DataCenter at adage.com, wherea free Agency Profiles Yearbook (a PDF) also can be downloaded. The Yearbook provides profiles and data on the world’s Top 50 marketing organizations and the world’s 10 largest independent agency networks.

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WORLD’S TOP 50 MARKETING ORGANIZATIONSRanked by worldwide revenue in 2005

RANK WORLDWIDE REVENUE U.S. REVENUE

2006 2005 MARKETING ORGANIZATION HEADQUARTERS 2006 2005 % CHG 2006 2005 % CHG

26 31 STW Group Sydney 171.3 134.0 27.8 0.0 0.0 NA

27 26 Media Consulta Berlin 167.5 152.2 10.1 0.0 0.0 NA

28 28 Richards Group Dallas 160.0 148.0 8.1 160.0 148.0 8.1

28 30 Mosaic Sales Solutions Irving, Texas 160.0 146.5 9.2 115.9 106.4 8.9

30 27 Alloy Media & Marketing New York 157.2 151.8 3.5 157.2 151.8 3.5

31 38 Merkle Lanham, Md. 149.5 108.0 38.4 149.5 108.0 38.4

32 29 Protocol Integrated Direct Mktg. Sarasota, Fla. 148.0 148.0 0.0 128.0 128.0 0.0

33 25 Tokyu Agency Tokyo 145.5 154.1 -5.6 0.0 0.0 NA

34 35 Chime Communications London 144.3 114.2 26.3 1.7 1.2 41.7

35 33 M&C Saatchi London 139.0 123.3 12.7 6.7 5.8 14.3

36 49 Creston* London 135.0 78.8 71.3 0.0 0.0 NA

37 36 Bartle Bogle Hegarty* London 130.0 110.0 18.2 25.0 21.0 19.0

38 40 Wieden & Kennedy Portland, Ore. 127.8 102.9 24.2 76.7 58.9 30.3

39 37 Marketing Store Lombard, Ill. 121.4 108.2 12.3 50.3 47.4 6.2

40 20 TBA Global Woodland Hills, Calif. 120.0 175.0 -31.4 120.0 160.0 -25.0

41 44 Cramer-Krasselt Chicago 117.9 96.2 22.6 117.9 96.2 22.6

42 42 Scholz & Friends Group Hamburg 113.7 99.0 14.8 0.0 0.0 NA

43 41 RPA Santa Monica, Calif. 108.3 102.2 6.0 108.3 102.2 6.0

44 45 Serviceplan Agenturgruppe Munich 104.6 91.8 13.9 0.0 0.0 NA

45 43 Armando Testa Group Turin 103.9 98.0 6.0 0.0 0.0 NA

46 58 AKQA San Francisco 98.0 62.0 58.1 98.0 62.0 58.1

47 39 Ambrosi Chicago 94.1 104.2 -9.7 94.1 104.2 -9.7

48 57 IMC2 Dallas 92.7 64.0 44.9 92.7 64.0 44.9

49 47 SourceLink Itasca, Ill. 88.7 86.6 2.4 88.7 86.6 2.4

50 50 Jung von Matt Hamburg 87.1 74.1 17.5 0.0 0.0 NA

SPONSORED BY

Notes: Dollars in millions. Revenue supplied by companies via Ad Age questionnaire, obtained from public documents or estimated by Ad Age. An asterisk (*) indicates estimate. WPP, Publicis and Havas U.S. totalsare actually for North America. The 2005 figures are based on data collected and/or adjusted in 2007. Foreign currency conversions for the above: euro at $1.249891 in 2006 vs. $1.2375 in 2005; British pound at$1.831409 vs. $1.8125; Japanese yen at $0.008604 vs. $0.009023; Australian dollar at $0.750327 vs. $0.760833; Canadian dollar at $0.882854 vs. $0.827586. See report methodology in DataCenter at adage.com, wherea free Agency Profiles Yearbook (a PDF) also can be downloaded. The Yearbook provides profiles and data on the world’s Top 50 marketing organizations and the world’s 10 largest independent agency networks.

7 Aegis GroupRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$1,825.8 $1,577.6 15.7

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$489.4 $446.1 9.7

Non-U.S. . . . . . . . . . . . . . . . . . .$1,336.4 $1,131.5 18.1


U.S. . . . . . . . . . . . . . . . . . . . . . . . . .2,158 2,085 3.5

Non-U.S. . . . . . . . . . . . . . . . . . . . .10,917 8,693 25.6

Offices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . .285 268 6.3

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .44 43 2.3

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .241 225 7.1

Notes: Publicly traded Aegis is a holding company with two segments,Aegis Media and Synovate, its market research unit. The holding com-pany reported net income of $146.7 million in 2006, up 25.3%, on rev-enue of $1.83 billion, up 15.7%. Aegis Media, which includes twomedia specialist companies Carat and Vizeum, digital network Isobar,and out-of-home media unit Posterscope, had worldwide revenue of$1.09 billion, up 11.5%, some $243.8 million of that from the Americas(up 13.3%). Growth within Aegis Media has been driven by Isobar,which accounted for 20% of the segments revenue in 2006, up from15% the prior year. Also growth in the segment was generated by 13acquisitions in 2006, down from 29 in 2005. Aegis had adjusted net newbillings gains of $192 million, according to Bear, Stearns & Co., placingAegis third among the six holding companies tracked by Bear, Stearns.Adjusted billings reduce media accounts to 25% of reported billings tomore closely correlate with anticipated revenue. The adjusted net newbillings translated to an expected annualized revenue gain of $23 mil-lion. Aegis returns were boosted in part by acquisitions. In Europe,Aegis bought Bookmark, a Netherlands digital agency; CreoCommunications, a sponsorship agency in Norway, and SuddenlyStockholm, a digital media services agency in Sweden. The purchase ofMediapool in Estonia set the stage for the entry of Vizeum in theBaltics. Integrator was bought in South Africa and added toPosterscope, which launched in the U.S. under the rebranding ofOutdoor Vision. Aegis also bought Control Media in Mexico,AgenciaClick, a Brazil digital agency, Ammo Marketing, a U.S. word-of-mouth marketing agency, gained full control of Carat China, andtook 70% of New Voice Media in China. It invested in Mediaforcemedia agency in the Philippines, which established Vizeum’s presencethere, and acquired events specialist Synergy in New Zealand. Aegishas been trying to hold French financier and Havas chairman, VincentBollore, at bay. Mr. Bollore, who has built his shareholding in Aegis to29%, was turned down in his attempt to gain two board positions inMay 2006, November 2006, and again in April 2007. Aegis’ has reject-ed his efforts because it believes Mr. Bollore’s seats would be a conflictof interest since he controls a major competitor. Among management

moves, Mainardo de Nardis, former global CEO at WPP’sMediaedge:cia, became CEO of Aegis’ media operations in August 2006and a director of the holding company. He oversees worldwide planningand buying activities at Carat, Isobar, Posterscope and Vizeum. Hereports to Aegis CEO Robert Lerwill. Carat Americas CEO DavidVerklin, a fellow board member, reports to Mr. de Nardis. In 2007, AlicjaLesniak was named CFO to replace Jeremy Hicks, group CFO, who leftthe company April 1 to relocate in the U.S. Figures shown for the U.S.are actually for the Americas, although the U.S. portion is above 90%of that geographic segment.Top executive: Robert Lerwill, global chmn & CEOHeadquarters: Aegis Group / 43-45 Portman Square, London, W1H6LY / Phone: 44 20 7070 7700 / Fax: 44 20 7070 7800 / URL:www.aegisplc.com

INTEGRATED MARKETING AGENCIESAmmo Marketing*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$5.2 $3.5 48.6

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Ammo, formed in 1999, calls its field of word-of-mouth mar-keting “strategic alternative marketing.” Ammo was acquired in early2006 by Isobar and is a standalone business unit supporting the net-work. Ammo has six offices in the U.S. in addition to its San Franciscoheadquarters. Julian Aldrige, president, is also pres of FreestyleInteractive.Top Executive: Julian Aldridge, presHeadquarters: Ammo Marketing / 475 Brannan St., Ste. 410, SanFrancisco, Calif. 94107 / Phone: (415) 541-2720 / Fax: (415) 975-0848 /URL: www.ammomarketing.com

Carat Fusion*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$48.9 $33.0 48.2

Notes: Carat Fusion, formerly Carat Interactive, is a digital and directmarketing agency. Headquartered in San Francisco, the agency hasshops in Chicago, New York, Boston and Los Angeles. The switchoverto the Carat Fusion name from Carat Interactive came in September2005 when Carat combined or “fused” Carat Direct (an offline unit)with its interactive business. The merged units reflect shifting mediadynamics, says the agency, that includes more consumer engagement inmedia and an increasing focus by advertisers on quantifiable returns fortheir marketing spending. Jeff Thaler joined Carat Fusion in New Yorkin 2006 as senior VP, director for program management, a new post.Previously, he had been with Omnicom’s Tribal DDB, New York.



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TOP 50 MARKETING ORGANIZATION PROFILESRanked by worldwide revenue in 2006

Top Executive: Scott Sorokin, presHeadquarters: Carat Fusion / 3 Park Ave. 25th Fl., New York, N.Y.10016 / Phone: (212) 689-6800 / Fax: (212) 689-6005 / URL:www.caratfusion.com

Freestyle Interactive*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$8.0 $5.4 48.1

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Freestyle is a full-service digital marketing agency.Top Executive: Julian Aldridge, presHeadquarters: Freestyle Interactive / 475 Brannan St. Ste. 410, SanFrancisco, Calif. 94107 / Phone: (415) 541-2710 / Fax: (415) 975-0848 /URL: www.freestyleinteractive.com

iProspect*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$34.4 $23.2 48.1

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .115 99 16.2

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: IProspect, founded in 1996, is a search engine marketing firmand identifies itself as pioneering the practice of search engine market-ing. IProspect expanded to San Francisco, setting up an office at mid-year 2006.Top Executive: Fredrick Marckini, CEO & founderHeadquarters: iProspect / 311 Arsenal St., Watertown, Mass. 02472 /Phone: (617) 923-7000 / Fax: (617) 923-7004 / URL:www.iprospect.com

Isobar*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$218.0 $147.0 48.3

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$125.9 $84.9 48.3

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$92.1 $62.1 48.3

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .719 NA NAOffices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 5 0.0

Notes: Isobar is a global digital agency network employing 2,197 in 83offices in 36 markets. Structure and culture at Isobar is to provide net-work structure to fully owned (by Aegis) agencies. In the U.S., the net-work includes Carat Fusion, Freestyle, iProspect, a search marketingfirm, and Molecular, a specialist in transactional websites. Isobar’s plat-form of international digital shops cover three areas: search, creativeand transaction services. In 2006, Isobar acquired word-of-mouthagency Ammo Marketing, San Francisco. Isobar was created by Aegis inJuly 2004 to capture its interactive business. An estimated 58% ofIsobar revenue in 2006 and 2005 was generated in North America.

Isobar added Bookmark, Naarden, The Netherlands, to its network in2006, and in February 2007 gained AgenciaClick, a 280-employeeagency with offices in Sao Paulo, Rio de Janiero, Brasilia and BeloHorizonte.Top Executive: Nigel Morris, CEOHeadquarters: Isobar / Parker Tower, 43-49 Parker St., London,WC2B 5PS / Phone: 44-20-7405-1050 / URL: www.isobar.net

Molecular*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$29.4 $19.8 48.5

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 1 200.0

Notes: Molecular is a technology consulting firm that designs andbuilds internet-based solutions. The agency was bought by Isobar inMay 2005.Top Executive: Ralph Folz, CEO & co-founderHeadquarters: Molecular / 343 Arsenal St., Watertown, Mass. 02472/ Phone: (617) 218-6500 / Fax: (617) 218-6700 / URL: www.molecu-lar.com

Velocity Sports & EntertainmentAgency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$19.7 $17.6 12.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$19.0 $17.1 11.2

Non-U.S. . . . . . . . . . . . . . . . . . . . . . .$0.7 $0.5 36.2

Employees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . .117 100 17.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .112 95 17.9

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .5 5 0.0

Offices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . . .7 6 16.7

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 5 20.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Top Executive: Mike Reisman, principalHeadquarters: Velocity Sports & Entertainment / 230 East Ave.,Norwalk, Conn. 06855-1923 / Phone: (203) 831-2000 / Fax: (203) 831-2300 / URL: www.teamvelocity.com

MEDIA SPECIALIST AGENCIESCaratAgency totalsEmployees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .7,516 5,475 37.3

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1,396 1,359 2.7

Non-U.S. . . . . . . . . . . . . . . . . . . . . .6,120 4,116 48.7


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 21 4.8

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .131 125 4.8

Notes: Carat is a full-service communications agency offering mediaplanning and buying, insight, multicultural, trade, branded entertain-



SPONSORED BY

ment, digital, brand experience, interactive and an array of diversifiedservices. Carat Americas, run by CEO David Verklin, includes CaratUSA, Carat Canada and Carat Latin America, Carat Brand Experience,MMA (Marketing Management Analytics), Copernicus, Velocity,Posterscope and the Isobar network of digital companies that includeCarat Fusion, iProspect, Molecular, Freestyle and Ammo in the U.S.During 2006 Carat reported 38% of total billings allocated to diversi-fied services, high among its competitors. The media specialists’ clientsvary from auto and travel to media, covering most industries acrossboth C2B and B2B categories. The pending departure of several bigclients led Carat to lay off about 25 staffers in the U.S. in early March2007. Pfizer Consumer Care, which became part of Johnson & Johnsonat the end of 2006, went to Universal McCann. The Hyundai dealerassociation has gradually winnowed its spending on traditional media.Top Executives: Mainardo de Nardis, CEO-Aegis Media; DavidVerklin, CEO-Carat AmericasU.S. Headquarters: Carat / 3 Park Ave., 32nd Fl., New York, N.Y.10016 / Phone: (212) 689-6800 / Fax: (212) 252-1250 / URL:www.carat.comHeadquarters: Carat / Parker Tower, 43-49 Parker St., London,WC2B 5PS / Phone: 44-20-7430-6000 / Fax: 44-20-7430-6319 / URL:www.carat.com

VizeumNotes: Aegis’s Vizeum was formed in early 2003 in Europe to servelocal and regional agencies whose clients compete with those of Carat.Vizeum launched in the U.S. in first quarter 2006.Top Executive: Eric Drancourt, CFO; Martyn Rattle, CEOHeadquarters: Vizeum / Orion House, 5 Upper St. Martin’s Lane,London, WC2H 9EA / Phone: 44-20-7395-0888 / Fax: 44-20-7497-1177 / URL: www.vizeum.com

46 AKQARevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$98.0 $62.0 58.1


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .245 285 -14.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .250 120 108.3


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 3 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .3 2 50.0

Notes: AKQA, with offices in the U.S., U.K., Singapore and Shanghai,in February 2007 gained a new owner when General Atlantic, aGreenwich, Conn.-based private equity firm, purchased a majority ofthe agency about the same time AKQA’s previous majority owner,Francisco Partners, cashed out of its position. The action allowed AKQAto retain its independence in the heavily consolidated ad industry.Francisco had invested $70 million in AKQA when it was formed inMarch 2001. WPP was believed to have been interested in AKQA afterlosing out to Publicis in the latter’s acquisition of Digitas in January2007. In February 2006, Andrew O’Dell became president for interac-

tive advertising, overseeing online advertising nationally. He was sen-ior VP. At the same time, Stuart Sproule became managing director, SanFrancisco, and Guy Wieynk succeeded Mr. Sproule as director of clientservices, a job he held for only a short time before tappped as manag-ing director of the New York office. Mr. Wieynk had led the MicrosoftXbox account. A mobile marketing unit headed by Daniel Rosen wasformed in early 2006. Intent is to develop wireless strategies for clients.Formerly of Greenland, a U.K. agency, Mr. Rosen is based in London. Inanother management move, Tom Pierce became CFO in August. AKQAwas formed in January 2001 as the conjunction of Citron HaligmanBedecarre in San Francisco, AKQA Interactive in London, MagnetInteractive in Washington and AdInc in Singapore. Those shops arenow all referred to as AKQA offices.Top executive: Tom Bedecarre, CEOHeadquarters: AKQA / 118 King St., 6th Fl., San Francisco, Calif.94107 / Phone: (415) 645-9400/Fax: (415) 645-9420 / URL:www.akqa.com

30 Alloy Media & MarketingRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$157.2 $151.8 3.5

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .510 483 5.6

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 9 0.0

Notes: Alloy Inc., under its Alloy Media & Marketing (AM&M) unit,is a non-traditional marketer that uses direct mail, college and highschool media, interactive, display media, college guides, promotionaland social network marketing for its primary target, Generation Y (10to 24-year-old age group). Alloy in April 2007 acquired for $10 millionthe assets of Primedia's in-school TV network Channel One inexchange for taking on its debt. The channel reaches more than sevenmillion secondary-school children in 11,000 schools. "Ultimately, thisnetwork has an opportunity to let the youth message be heard," AlloyCEO Matt Diamond told Ad Age. Alloy in March 2006 purchased thehigh school social networking website Sconex for $8.7 million. The sitecarries display ads and opens up more opportunities for integrated mar-keting. Alloy operates a network of youth-focus community sites thatinclude alloy.com, delias.com (for girls and young women, 12 to 24years of age), ccs.com (action sports for males 12 to 24 years of age), andcollegeclub.com and careersandcolleges.com (targeting 18 to 24 yearolds). Sconex targets 14 to 18 year olds. Alloy in December 2006 repur-chased 952,381 shares of its common stock for $10 million from MLFOffshore Portfolio Co., its largest shareholder, controlled by MatthewL. Feshbach. The purchase essentially cut MLF/Mr. Feshbach's holdingsin half leaving it with a 7.1% holding. Mr. Feshbach resigned as anAlloy board member. AM&M had been one of two units of publiclyheld Alloy Inc. until December 2005 when Alloy spun off the otherunit, dELiA*s, a retail and direct marketing merchandising business itacquired in September 2003. The "Alloy" solo name has reverted backto Alloy Media & Marketing. AM&M itself has several operating unitsincluding 360 Youth (traditional, direct and interactive) and AMPAgency (sales promotion). AMP is an amalgam of sales promotionagencies folded into Alloy, including MarketSource Corp., Triple Dot



SPONSORED BY

Communications and Target Marketing & Promotions (TMP). InFebruary 2006, Alloy authorized a one-for-four reverse stock split.Top executive: Matthew C. Diamond, chmn & CEOHeadquarters: Alloy Media & Marketing / 151 W. 26th St., 11th Fl.,New York, N.Y. 10001 / Phone: (212) 244-4307 / Fax: (212) 244-4311 /URL: www.alloymarketing.com

47 AmbrosiRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$94.1 $104.2 -9.7

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .600 550 9.1

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 4 0.0

Notes: Ambrosi is a retail advertising and catalog marketing specialistowned by Schawk Inc., a Des Plaines, Ill.-based graphics services com-pany that is publicly traded. Ambrosi handles integrated campaignsincluding planning and strategy, creative and production for print andbroadcast advertising, catalogs and direct marketing, packaging, in-store visual marketing, web and photography services. The agency hasoffices in Chicago, New York, San Francisco and Atlanta. Ambrosi’sfull-year 2006 is presented pro forma. The agency folded into bothyears an acquisition of a traditional agency it made in 2005, and whichhas since been absorbed by Ambrosi. Schawk, which reported world-wide sales of $614.5 million in 2005, bought Ambrosi’s parent, SevenWorldwide (formerly Applied Graphics Technologies) that year.Schawk is headed by David Schawk, president-CEO. Schawk wasfounded in 1953.Top executive: Daniel Morrissey, presHeadquarters: Ambrosi / 200 W. Jackson Blvd., Ste. 600, Chicago, Ill.60606 / Phone: (312) 666-9200 / Fax: (312) 260-0977 / URL:www.ambrosi.com

9 aQuantiveRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$442.2 $308.4 43.4

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$352.1 $270.3 30.2

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$90.2 $38.1 136.8

Employees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .2,106 1,463 44.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1,771 1,463 21.1

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .335 NA NAOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .25 19 31.6

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 17 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .8 2 300.0

Notes: aQuantive, a global digital marketing company founded in1997, is the parent company of Avenue A/Razorfish, the U.S. interac-tive agency, and five international agencies, Duke, DNA, Amnesia,Neue Digitale and eCrusade; Atlas and Accipiter, providers of integrat-ed digital marketing technologies and expertise; and DRIVEpm,MediaBrokers and Franchise Gator, performance media and behavioral

targeting businesses. Avenue A/Razorfish March 6, 2007, bought Duke,a Paris-based independent interactive shop founded in 1999. Duke’sclients included Nissan, McDonald’s, Nike and Procter & Gamble. Atthe time of the purchase, aQuantive said Duke was profitable andwould contribute $12-$14 million in revenue for the rest of 2007,implying Duke had expected full-year ‘07 revenue of $16-$19 million.Duke had 130 employees as of March ‘07. Purchase price, in cash, wasto be determined by an earn out based on Duke profits in the threeyears after the purchase and Duke’s net asset value on the purchasedate. AQuantive in March ‘07 paid Duke $7.9 million “as upfront con-sideration on the earn out.” In October 2006, Avenue A/Razorfishadded two offices and 43 employees when it acquired eCrusade, HongKong and Shanghai, , and earlier in 2006 added other interactive shopsAmnesia, Sydney, and Neue Digitale, Frankfurt, Germany. DNA, aLondon-based interactive agency, was acquired in December 2005 andfolded into Avenue A/Razorfish. Atlas in 2006 acquired Accipiter, amature, publisher ad-serving technology company. Company guidancefor 2007 includes anticipated revenue of $550-$570 million and netincome of $59-$64 million. In 2006, aQuantive achieved $54 millionnet income on $442.2 million in worldwide revenue. Of the company’sinternational split, the U.K. represented $65.2 million of 2006 returnsand $27.4 million of 2005 results.Top executive: Brian P. McAndrews, pres & CEOHeadquarters: aQuantive / 821 Second Ave., Ste. 1800, Seattle, Wash.98104 / Phone: (206) 816-8800 / Fax: (206) 816-8808 / URL:www.aquantive.com

INTEGRATED MARKETING AGENCIESAvenue A/RazorfishAgency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$267.6 $189.8 41.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$235.4 $189.8 24.1

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$32.2 NA NAEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .1,229 962 27.8

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 11 0.0

Notes: Avenue A/Razorfish is a 2005 rebranding of aQuantive’s collec-tive digital marketing services offerings that include Avenue A,Razorfish and Frontier. Avenue A/Razorfish offers clients web advertis-ing, website development, email services, strategic portal relationships,affiliate programs, customer targeting, analytical services, search enginemarketing, and creative. The shop began as Avenue A in 1997. Frontierwas acquired in November 2002 and SBI.Razorfish in July 2004. As itsinitial step in building a global network, Avenue A/Razorfish inDecember 2005 bought for $4.8 million the London full-service interac-tive agency DNA, which had net revenue of about $9 million in its fis-cal 2005. Revenue from search advertising at Avenue A/Razorfish ranabout $11.7 million last year, ranking it seventh in search revenue frominteractive agencies in the U.S., according to Ad Age.Top Executive: Clark Kokich, ww presHeadquarters: Avenue A/Razorfish / 821 Second Ave., Ste. 1800,Seattle, Wash. 98104 / Phone: (206) 816-8800 / Fax: (206) 816-8808 /URL: www.avenuea-razorfish.com



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10 Asatsu-DKRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$430.0 $444.8 -3.3

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$2.9 $2.7 6.8

Non-U.S. . . . . . . . . . . . . . . . . . . . .$427.1 $442.1 -3.4


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .23 23 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . .3,319 3,290 0.9

Offices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .40 41 -2.4

Notes: ADK is a full-service network headquartered in Tokyo. The DKstands for Dai-Ichi Kikaku, an agency with which Asatsu merged in2002. ADK also draws returns from non-agency businesses: NihonBungeisha Publishing (magazine publisher), Taiyo Seihan (print andfilm processing), Sun Artist Studio (creative services and production),Prime Pictures (TV commercial production), Supervision Inc. (creativeservices and production) and Tokyo Ad Party (creative services). ADKin 2006 introduced an online agency in Japan specializing in interactivemedia services. The unit develops cross-media campaigns, designs andproduces websites, purchases media and develops blogs, social network-ing services and other consumer-generated media. In December 2006,Asatsu-DK acquired a 30.6% stake in Shanghai Dai-Ichi KikakuFortune Advertising Co. from ADK’s Chinese partner, ShanghaiFortune Advertising Co., and converted it into a wholly owned sub-sidiary of ADK. In January 2007, the agency’s name was changed toAsatsu Century (Shanghai) Advertising. Asatsu-DK in August 2006jointly established AD&M, a retail media unit, with Mitsui & Co., andDai Nippon Printing. The new company provides planning, develop-ment, production and sales of advertising in supermarkets and mass-merchandising stores as well as outdoor advertising. ADK was foundedin Tokyo in 1956, and initially focused on magazine advertising. WPPowns 20.9% of Asatsu-DK.Top executive: Koichiro Naganuma, CEOHeadquarters: Asatsu-DK / 13-1 Tsukiji, 1-chome, Chuo-ku, Tokyo,104- 8172 / Phone: 81-3-3547-2003 / Fax: 81-3-3547-2345/URL:www.adk.jp

TRADITIONAL AGENCIESADK AmericaAgency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$2.9 $2.7 6.8

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .31 28 10.7

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Notes: ADK America is a traditional ad agency largely representingJapanese companies in the U.S.Top Executive: Dwain Taylor, pres & CEOHeadquarters: ADK America / 515 W. 20th St., New York, N.Y. 10011/ Phone: (646) 284-9812 / Fax: (646) 284-9825 / URL: www.adkameri-ca.com

15 Aspen Marketing ServicesRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$278.0 $239.0 16.3

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .642 459 39.9

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 9 11.1

Notes: Aspen Marketing Services is a privately held marketing servic-es agency with a concentration of clients in the auto, telecom, travel,retail, financial services and computer industries. Aspen took a biggrowth step in July 2006 when it acquired DVC Worldwide, a full-serv-ice agency based in Morristown, N.J., that focuses on promotional mar-keting, sponsorship, co-marketing and experiential marketing and dig-ital, CRM and direct marketing as well as traditional advertising andPR. DVC (once known as Dugan Valva) now operates as a branch ofAspen under the Aspen name. DVC entered Aspen’s current-year totalsJuly 1, 2006. Aspen draws about 93% of its revenue from direct mar-keting and sales promotion. Aspen opened an office in New York inJanuary 2007. Among management moves in 2007, Cathy Lang wasnamed chief operating officer. She served as CMO the past five years.John Costello, former chief global marketing officer at Yahoo, wasnamed to the board. Aspen was formed largely through acquisition. Itis a confab of marketing services companies, including Aspen Direct,Hanig & Co., Creative Marketing International, PhoneWorks andCorporate Trademarks. Aspen operates regional full-service offices inAlpharetta, Ga., Lake Orion, Mich., Irvine, Calif., and St. Petersburg,Fla., Chicago, Morristown, N.J., and New York, and sales offices inPhoenix and Flower Mound, Texas.Top executive: Patrick O’Rahilly, pres & CEOHeadquarters: Aspen Marketing Services / 1240 North Ave., WestChicago, Ill. 60185 / Phone: (630) 293-9600 / Fax: (630) 293-7584 /URL: www.aspenms.com

37 Bartle Bogle Hegarty*Revenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$130.0 $110.0 18.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$25.0 $21.0 19.0

Non-U.S. . . . . . . . . . . . . . . . . . . . .$105.0 $89.0 18.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .160 113 41.6

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .685 487 40.7


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .5 4 25.0

Notes: Bartle Bogle Hegarty, founded in 1982, employs 845 worldwidein offices in London, Singapore, Toyko, New York, Sao Paulo andShanghai, an office added in late 2006. Bartle has reported plans toexpand soon into India where Unilever, a client, is the largest advertis-er. Bartle estimates 71% of its income comes from work that runsinternationally. In May 2006, the agency opened what it called a brandinvention business called Zag, which specializes in developing products



SPONSORED BY

that are licensed or sold to third parties. Zag, led by chief executive NeilMunn, is compensated by getting a share of the sales revenue. Mr.Munn came to the new post from global brand director at Unilever.Bartle Bogle’s corporate motto is “When the world zigs, zag.” Bartle is49% owned by Publicis Groupe, an investment taken by Publicis’ LeoBurnett Worldwide several years ago. BBH New York is Bartle BogleHegarty’s U.S. outpost. Bartle’s 2005 estimated revenue was revised byAd Age.Top executive: Nigel Bogle, CEOHeadquarters: Bartle Bogle Hegarty / 60 Kingly St., London, U.K.W1B 5DS / Phone: 44-207-734-1677 / Fax: 44-207-437-3666 U.S. Headquarters: Bartle Bogle Hegarty / 7 W. 22nd St., New York,N.Y. 10010 / Phone: (212) 812-6600 / Fax: (212) 242-4110 / URL:www.bartleboglehegarty.com

13 CarlsonRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$390.0 $370.0 5.4

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$282.0 $266.0 6.0

Non-U.S. . . . . . . . . . . . . . . . . . . . .$108.0 $104.0 3.8


U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1,738 1,678 3.6

Non-U.S. . . . . . . . . . . . . . . . . . . . . .1,076 1,055 2.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 19 -21.1

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .27 30 -10.0

Notes: Carlson Marketing, a marketing services company that definesitself as a relationship marketing company, has been pushing itself asthe global agency of choice for below-the-line sales and marketingservices, 1-to-1 marketing and meetings and events. Beginning in mid-2005, Carlson integrated its 42 worldwide offices by placing themunder a common P&L. The 11 below-the-line services offered byCarlson throughout its network now operate as global lines of businessemanating from corporate headquarters, relegating local offices toclient service centers. This change in reporting changed Carlson from aholding company structure to an operating company. The move wasmade to gain AOR assignments, a relatively new concept for marketingservices agencies. Since the reorganization, Carlson has been namedAOR for marketing services by AARP, Home Depot, Oracle amongothers, according to Jim Schroer, president-CEO. Carlson opened aChicago office in 2006. Carlson services Abbott Laboratories andAllstate Corp. among others through the office, which is headed byMargaret Murphy, VP-Midwest Region, who is based in Minneapolis.Carlson Marketing is a unit of Carlson Cos., which owns the Radisson,Park Plaza and Country Inns & Suites hotel chains, TGI Friday’s restau-rant and half of Carlson Wagonlit Travel.Top executive: Jim Schroer, pres & CEOHeadquarters: Carlson / Carlson Parkway, P.O. Box 59159,Minneapolis, Minn. 55459 / Phone: (763) 212-4520 / Fax: (763) 212-6664 / URL: www.carlsonmarketing.com

16 Cheil CommunicationsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$256.3 $210.7 21.6

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$20.5 $18.5 11.3

Non-U.S. . . . . . . . . . . . . . . . . . . . .$235.7 $192.3 22.6


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .103 80 28.8

Non-U.S. . . . . . . . . . . . . . . . . . . . . .1,167 1,034 12.9

Offices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .31 26 19.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 4 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .27 22 22.7

Notes: Founded in 1973, publicly-held Cheil Communications is thelargest agency group in South Korea and globally operates 31 agenciesin 18 countries, including U.S. offices in Ridgefield Park, N.J., Dallasand Irvine, Calif. Cheil began to expand internationally in 1988, open-ing its first oversea’s branch office in Tokyo. It has since establishedoffices and branches throughout the world, including shops in NewYork, London, Beijing, Sao Paulo and Singapore. Cheil became listed onthe Korean Stock Exchange in 1998. Samsung (Samsung Corp.,Samsung Card and Samsung Electronics), its largest shareholder, holds18% of Cheil stock. In fact, Cheil grew out of the Samsung networkand retains its gobal business with the help of strategic alliance agree-ments with other agencies. Samsung is its biggest client, but globalmarketers are well represented on its client roster in Korea.Top executive: NakHoi Kim, presHeadquarters: Cheil Communications / 736-1, Hannam-2 dong,Yongsan-gu, Seoul, South Korea 140-739 / Phone: 82-2-3780-2220 /Fax: 82-2-3780-3114-2204 / URL: www.cheil.com

TRADITIONAL AGENCIESCCAAgency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$20.5 $18.5 11.3

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .103 80 28.8

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 4 0.0

Notes: CCA, which stands for Cheil Communications America, is afull-service agency with three U.S. offices: Ridgefield Park, N.J., Irvine,Calif., and Richardson, Texas. The shops work closely with CCA officesin Mexico City and Toronto. CCA is owned by CheilCommunuications, Seoul. The agency largely handles the multipledivisions of Samsung Corp., including telecom, semiconductors, con-sumer electronics, home appliances, digital information and technology.Top Executive: Ben Heo, presHeadquarters: CCA / 105 Challenger Rd., Ridgefield Park, N.J. 07660/ Phone: (201) 229-6050 / Fax: (201) 229-6058 / URL:www.ccaworld.com



SPONSORED BY

34 Chime CommunicationsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$144.3 $114.2 26.3

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$1.7 $1.2 41.7

Non-U.S. . . . . . . . . . . . . . . . . . . . .$142.6 $113.0 26.1


Notes: Chime Communications is the holding company for the U.K.’sbiggest public relations group (Bell Pottinger, Good Relations, SmartCompany, Harvard, Insight, Resonate, De Facto); a research group(Opinion Leader Research, Ledbury and Facts International); and anadvertising and marketing services group that includes specialist agen-cies in financial services (Teamspirit), property marketing (TTA) andcontract publishing (Rare). Publicly held Chime reported operatingincome (its terminology for revenue in this report) of $144.3 millionworldwide, up 26.3%, in 2006 and profit of $14.5 million, up 3.5%.Operating profit margin was 15.6% vs. 13.2% in 2005. The marketingorganization’s PR unit accounts for 60.7% of operating income, downfrom 63% in 2005; advertising and marketing services is credited with33.4%, up from 30%; and research, 5.9%, down from 7%. Chimeboosted its agency division in March 2007 by buying Fast Track forabout $30 million. Fast Track, founded in 1998 by former OlympiansAlan Pascoe, Edward Leask and Jon Ridgeon, is a leading sports mar-keting agency in the U.K. In February 2007, Chime acquired 75% ofFacts International, a fieldwork research business, and merged it into itsresearch sequence. Chime’s broad marketing services offerings keeps alot of business “inhouse.” For example, clients served by more than oneof the company’s group numbered 215 in 2006, up from 183 in 2005.Those clients represented 54% of operating income in 2006 vs. 44% in2005. Non-U.K. clients accounted for 32% of income in 2006 vs. 30%in 2005. Outside the U.K., Chime entered the year with four wholly-owned offices in Frankfurt, Munich, Dubai and Boston, but soonexpanded to Washington where it formed an office of Bell PottingerSans Frontieres, and opened offices in Qatar, Saudi Arabia and AbuDhabi, all reporting to the Dubai Middle East headquarters. WPP’s 2005annual report says WPP owns 21.8% of Chime.Top executives: Lord Tim Bell, chmn & Christopher Satterthwaite,group chief execHeadquarters: Chime Communications / 14 Curzon St., London,W1J 5HN / Phone: 44-20-7861-8515 / Fax: 44-20-7861-8516 / URL:www.chime.plc.uk

24 Clemenger CommunicationsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$174.1 $166.0 4.9



Notes: Clemenger Communications, founded in Melbourne in 1946and expanding to Sydney in 1947 is composed of 31 marketing com-munciations companies in Australia and New Zealand. Clemenger is46.67% owned by Omnicom’s BBDO, which bought into Clemenger in

1972, and the remainder of its stock is held by 496 of its employees.Clemenger returns are for fiscal years ended June 30, 2006 and 2005.The company reported profit after tax of $17.2 million for fiscal 2006,up 11.3% from 2005. Diversified marketing services operations accountfor 50% of its operating revenue. Early in 2007, Clemenger took a sig-nificant minority position in NetX, Sydney, in the process of forming apartnership with NetX to created Australia’s largest digital company.NetX, with revenue of $16.4 million, opened a Melbourne office in2006 and will expand to Auckland in 2007.Top executive: Robert Morgan, exec chmnHeadquarters: Clemenger Communications / 474 St. Kilda Rd.,Melbourne, Victoria, Australia 3004 / Phone: 613-9869-4499 / Fax:613-9820-1232 / URL: www.clemenger.com.au

22 Cossette CommunicationGroupRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$190.2 $164.1 15.9

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$20.0 $26.9 -25.7

Non-U.S. . . . . . . . . . . . . . . . . . . . .$170.2 $137.2 24.1

Employees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .1,384 1,466 -5.6

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .107 137 -21.9

Non-U.S. . . . . . . . . . . . . . . . . . . . . .1,277 1,329 -3.9


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 5 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .12 13 -7.7

Notes: Cossette Communications Group, a public company based inQuebec City, is an integrated marketing holding company whose pri-mary advertising operation is Cossette Communications-Marketing inCanada. Cossette draws 57% of its revenue from traditional advertis-ing, 11% from interactive through its Fjord and Interactive Marketing+ Technology, 16% from direct and sales promotion via its Blitz, Data,Direct & Promo and Elvis Communications units, and 16% from PRthrough Optimum Public Relations, PainePR and Band & Brown. In theU.S., the marketing organization owns Cossette Communications (pre-viously Cossette Post), New York, acquired in 2001, and Calif.-basedPainePR, acquired in 2004. Paine also has offices in Irvine, Calif., NewYork and Boston. In its most recent fiscal period ended Sept. 30, 2006,acquisitions—largely coming from London—provided the growth.Europe, largely because Cossette acquired controlling interest inLondon agency Miles Calcraft Briginshaw Duffy (MCBD) at year-end2005, grew from $18.8 million to $46.5 million. The U.S. fell from $26.9million to about $20 million revenue, a decline credited to account loss-es. Canadian operations, the remaining geographic segment, grew 8.7%to $129 million. Overall, Cossette’s revenue stream was hurt by thegrowing strength of the Canadian dollar versus the U.S. dollar (the C$rose 6.7% vs. the US$). Cossette reports its top 10 clients account for46.5% of revenue and its top 50 claim 73.8% of revenue. The agencyhas 800 clients.



SPONSORED BY

Top executive: Claude Lessard, chmn & CEOHeadquarters: Cossette Communication Group / 801 Grande AlleOuest, Ste. 200, Quebec City, Quebec G1S 1C1 / Phone: (418) 647-2727/ Fax: (418) 523-1689 / URL: www.cossette.com

TRADITIONAL AGENCIESCossette CommunicationsAgency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$9.1 $15.3 -41.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .54 74 -27.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Cossette Communications is the former Cossette Post, acquiredby Cossette in 2001. Agency revenue dipped in 2006 from account loss-es, one of the largest being TD Waterhouse USA. The client wasacquired early in 2006 by Ameritrade Holding Co. Ameritrade’s agency,OgilvyOne, then assumed the account for the newly named TDAmeritrade. Also lost were Cache, Horizon BCBS, Phoenix, JP Morganand Kashi. The New York shop recently won the McGraw-Hill account,and took on project work for General Motors. Alex Sakiz became headof interactive in New York in 2006, a move that took him away fromthe Canadian side of that discipline. Cossette Communications andPainePR now share the same space in New York.Top Executive: James Crossland, exec VP Cossette U.S.Headquarters: Cossette Communications / 415 Madison Ave., 3rd Fl.,New York, N.Y. 10017 / Phone: (212) 753-4700 / Fax: (212) 755-0284 /URL: www.cossetteusa.com

PUBLIC RELATIONS AGENCIESPainePRAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .63 63 0.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 4 0.0

Notes: PainePR, founded in 1986, became a subsidiary of CossetteCommunications in 2004.Top Executive: David Paine, CEOHeadquarters: PainePR / 19000 MacArthur Blvd., 8th Fl., Irvine,Calif. 92612 / Phone: (949) 809-6700 / Fax: (949) 260-1116 / URL:www.painepr.com

41 Cramer-KrasseltRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$117.9 $96.2 22.6

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .454 469 -3.2

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 5 -20.0

Notes: Cramer-Krasselt, founded in 1898, is an integrated agencyowned by senior managers. The agency, one of the largest independentagencies in the U.S., has offices in Chicago, Milwaukee, Phoenix andNew York, the latter opening in 2004 with the hiring of Larry Hampeland Dean Stefanides (formerly of Hampel Stefanides) to run the shop,Cramer-Krassel/Hampel Stefanides. This arm of the agency named JeffJohnson general manager in July 2006. Mr. Johnson, former CEO atWestWayne, Atlanta, left WestWayne in August 2005 to write a bookand take up consulting. At the main office in Chicago, Dean Hacohen inAugust 2006 became exec CD, reporting to Marshall Ross, who is chiefcreative officer of C-K’s four-office network. Mr. Hacohen was a formerexec CD at Lowe Worldwide. Peter Krivkovich, agency president-CEO,made headlines in February 2007 when he publicly spoke ill of a client,in this case Careerbuilder, after the client put its account up for review.In an internal memo to his staff titled “It’s a Jungle Out There FilledWith Monkeys” he took Careerbuilder to task for its stated reason forputting the account in review—its Super Bowl ads from Cramer-Krasselt didn’t rank high enough on the USA Today post-game ad pollthis year. The memo became public fodder once the press and bloggersgot hold of it. C-K declined to participate in the review.Top executive: Peter G. Krivkovich, pres & CEOHeadquarters: Cramer-Krasselt / 225 N. Michigan Ave., Ste. 24th,Chicago, Ill. 60601 / Phone: (312) 616-9600 / Fax: (312) 616-3839 /URL: www.c-k.com

36 Creston*Revenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$135.0 $78.8 71.3



Notes: Creston, established in 2001, is a marketing services groupbased in London. Creston has grown considerably since 2005 when itbought London ad agency Delaney Lund Knox Warren & Partners, andthen in July 2005 acquired healthcare PR agency Red DoorCommunications, also in London. Creston followed up those acquisi-tions in May 2006 by buying for about $68.1 million ICM, a London-based market research group, and at the same time purchasing for $70.1million the London direct marketing agency Tullo Marshall Warrenand its sister company, Colombus Communications. The agency con-cluded t2006 by acquiring for $34.4 million PAN Advertising, aRichmond, Surrey healthcare shop. Creston is organized into four divi-sions: Brandcom (essentially DLKW); Insight (research); Marcoms(sales promotion and direct marketing); and PR. Creston is seeking aU.S. presence. It has set aside about $100 million for future purchasesand for the U.S. and in April 2007 it hired Steve Blamer as U.S. CEO tofind acquisition candidates. Mr. Blamer left FCB in 2006 afterInterpublic merged FCB with Draft and put Howard Draft in charge ofDraftFCB. The 2006 figures for Creston are Ad Age estimates based onextrapolations from its returns for the first-half ended Sept. 30, 2006.Publicly held, Creston is 43% owned by employees.



SPONSORED BY

Top executive: Don Elgie, group chief exec ; David Marshall, chmnHeadquarters: Creston / 30-35 Pall Mall, London, SW1Y 5LP /Phone: 44-20-7930-9757 / Fax: 44-20-7930-8727 / URL: www.cre-ston.com

TRADITIONAL AGENCIESDelaney Lund Knox Warren & PartnersNotes: Delaney Lund Knox Warren & Partners was acquired byCreston in March 2005. The agency had been independent sinceJanuary of 2000, when six partners staged a management buyout ofDelaney Fletcher Bozell from True North Communications (itself lateracquired by Interpublic Group of Cos.). DLKW’s major accountsinclude eBay, HBOS (financial services), COI (Central Office ofInformation—the British government’s communications arm), GeneralMotors Corp.’s British Vauxhall brand, as well as pan-European workfor GM’s Opel Astra. The agency’s marketing communications arm iscalled DLKW Dialogue.Top Executive: Greg Delaney, chmn; Mark Lund, CEOHeadquarters: Delaney Lund Knox Warren & Partners / 25Wellington St., London, WC2E 7DA / Phone: 44-20-7836-3474 / Fax:44-20-7240-8739 / URL: www.dlkw.co.uk

HEALTHCARE AGENCIESRed Door CommunicationsNotes: Red Door is a healthcare communications agency acquired byCreston in July 2005.Top Executive: Catherine Warne, mg dirHeadquarters: Red Door Communications / The Limes, 123 MortlakeHigh St., London, SW14 8SN / Phone: 44-20-8392-8040 / Fax: 44-20-8392-8050 / URL: www.rdcomms.com

5 Dentsu*Revenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$2,950.7 $2,887.8 2.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$46.5 $48.4 -4.0

Non-U.S. . . . . . . . . . . . . . . . . . .$2,904.3 $2,839.4 2.3

Employees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .16,005 NA 6,432.7

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .255 244 4.5

Non-U.S. . . . . . . . . . . . . . . . . . . . .15,750 NA NAOffices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 8 0.0

Notes: Dentsu is largely composed of eponymous lead agency Dentsu,the world’s largest traditional advertising agency, based in Tokyo withoffices and subsidiaries throughout Japan, as well as a network of Asian,European and North American shops. In addition, Dentsu holds 35%ownership of the Asian ad network Dentsu Y&R. WPP Group owns therest of DYR. Dentsu also holds a 15% voting stake in Publicis Groupe,largely the result of Dentsu’s 22% interest in the former Bcom3Group, which was purchased by Publicis in 2002. In January 2006,Dentsu established a third agency in India, Dentsu Creative Impact,New Dehli. Dentsu was to hold 74% of the new venture, with a local

management consultancy, Mogae Consultants, owning the remainder.Dentsu Marcom, New Dehli, and Dentsu Communications, Bangalore,are Dentsu’s two other Indian shops. Dentsu in February 2006 linkedcollaboration agreements with Publicis shops Paname in France andBMZ+more in Germany to provide advertising services to Japaneseclients in addition to existing national clients. The agreement involveda management-level tie-in rather than an exchange of equity. Densu isunwinding another venture: Dentsu and Publicis—both 45% owners ofiSe Hospitality AG, formed to manage and organize hospitality logis-tics for the 2006 FIFA World Cup—began dismantling the operation inJanuary 2007 for lack of future contracts.Top executive: Tateo Mataki, pres & CEOHeadquarters: Dentsu / 1-8-1, Higashi-Shimbashi, Minato-ku,Tokyo, 105- 7001 / Phone: 81-3-6216-5111 / Fax: 81-3-6217-5516 /URL: www.dentsu.com

TRADITIONAL AGENCIESCayenne GroupAgency totalsOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . . .7 7 0.0

Notes: Cayenne Group, based in Duesseldorf, is a network of creativeagencies in Europe owned 60% by Dentsu. Cayenne has offices inAmsterdam, Barcelona, Milan, Prague and Vienna, among others.Top Executive: Wilfried Klanke, mg dirHeadquarters: Cayenne Group / Rheinallee 9, Duesseldorf, 40549 /Phone: 49-0211-977-69-0 / Fax: 49-0211-977-69-40 / URL:www.cayenne.de

Colby & Partners*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$21.1 $24.6 -14.2

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .92 105 -12.4

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 3 0.0

Notes: Colby & Partners no longer exists under its old identity andstructure following a March 2007 reorganization by parent Dentsu. Inthat realignment, DentsuAmerica absorbed Colby’s Santa Monica,Calif., headquarters and an estimated one-third of Colby’s billings.Dentsu also restaged Colby’s Brea, Calif., and New York offices as a newDentsu agency with a name to be determined. The new agency was tohandle two key Colby accounts, Suzuki and Sharp Electronics, repre-senting an estimated two-thirds of Colby’s billings. (SeeDentsuAmerica report for more information.) The new agency is runby Paul Katzka, who had been president of the Brea (Orange County)office.Headquarters: Colby & Partners / 2001 Wilshire Blvd., SantaMonica, Calif. 90403 / Phone: (310) 586-5600 / Fax: (310) 586-5894 /URL: www.colbyandpartners.com



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DentsuAmerica*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$15.6 $15.5 0.5

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .85 84 1.2

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 3 0.0

Notes: Dentsu’s DentsuAmerica (formerly DCA) in March 2007realigned West Coast and East Coast operations to position the agencyto win more business from its long-targeted client, Toyota Motor SalesUSA, among others. In the restructuring, Dentsu’s Colby & Partners,Santa Monica, Calif., and a small DentsuAmerica media-buying officein Marina del Rey, Calif., combined as DentsuAmerica Los Angeles,based in the former Colby headquarters in Santa Monica.DentsuAmerica Los Angeles clients included Bandai, CaliforniaAvocado Commission, Domaine Chandon Winery, Japan Airlines, SageSoftware and Sutter Home Winery. DentsuAmerica’s New Yorkaccounts included Toyota (branding work; the interactive business forScion) and Canon. Dentsu America also has offices in Chicago and SanJose, Calif. “It makes sense to consolidate operations under the Dentsuname in order to further raise our profile in the United States,” saidTim Andree, the New York-based CEO of DentsuAmerica, in a state-ment announcing the restructuring. “This gives our West Coast clientseven deeper resources as we expand not only DentsuAmerica’sresources but extend the resources of Dentsu to these clients.” Mr.Andree told Ad Age that DentsuAmerica was interested in growingbusiness from current clients. “We have a mandate to grow in this mar-ket,” he said. However, he added, the realignment wasn’t “designed todo anything other than to consolidate” offices. Mr. Andree joinedDentsuAmerica in June 2006 as the agency’s first American CEO. Hesucceeded Toyo Shigeta, new chief executive at Dentsu Holdings thatoversaw some of Dentsu in Japan along with units in Canada and theU.S. Mr. Andree had been CMO and communications officer at BASFCorp. The agency adopted the DentsuAmerica name in May 2006; ithad operated as DCA since Dentsu established the agency in 1994.Globally, Dentsu splits the Toyota account with Publicis Groupe’sSaatchi & Saatchi. Dentsu owns a minority stake in Publicis. In theMarch 2007 reorganization, Dentsu restaged Colby’s two otheroffices—Brea, Calif., and New York—as a new agency with a name tobe determined. The new agency handled the accounts of Suzuki andSharp (brands that bumped up against DentsuAmerica clients Toyotaand Canon). The new agency retained an estimated two-thirds ofColby’s billings; the rest went to DentsuAmerica Los Angeles. RickColby, Colby’s president-executive creative director, left Dentsu in thereorganization. “I’m moving on and have plans to start anotheragency,” said Mr. Colby, adding he was looking to center his new shopmore on interactive marketing with local and regional clients. DCA TopExecutive: Doug Fidoten, pres / Tim Andree, CEOHeadquarters: DentsuAmerica / 666 Fifth Ave., New York, N.Y.10103 / Phone: (212) 397-3333 / Fax: (212) 261-4286 / URL:www.ddentsuamerica.com

INTEGRATED MARKETING AGENCIESRenegade Marketing Group*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$7.3 $6.0 21.5

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .68 40 70.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Renegade is an advertising agency with a large portion of itsbusiness in interactive marketing, sales promo and event marketing,including “alternative” guerrilla and viral marketing efforts. It becamepart of Dentsu in 1996, and bought back 22% of itself in 1999. Theagency was founded in 1993 by Drew Neisser and Shigeo Sugawa.Top Executive: Drew Neisser, pres & CEOHeadquarters: Renegade Marketing Group / 75 Ninth Ave., 4th Fl.,New York, N.Y. 10011 / Phone: (646) 486-7700 / Fax: (646) 486-7800 /URL: www.renegademarketing.com

PUBLIC RELATIONS AGENCIESDentsu Communications*Agency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 15 -6.7

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Dentsu Communications is a U.S. PR and marketing commu-nications agency owned by Dentsu.Top Executive: Yuki Hattori, pres / Jim Miller, mg dirHeadquarters: Dentsu Communications / 225 W. 57th St., 5th Fl.,New York, N.Y. 10019 / Phone: (212) 660-6785 / Fax: (212) 660-6797 /URL: www.dentsucommunications.com

25 DonerRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$173.1 $164.3 5.4

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$162.5 $150.5 8.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$10.6 $13.8 -23.1


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .898 928 -3.2

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .103 114 -9.6


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 6 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .3 3 0.0

Notes: Doner is one of the world’s largest independent agencies,employing a staff of 1,001, more than half at its headquartersSouthfield, Mich., and the remainder in offices in Cleveland, Boston,Dallas, Tampa, Newport Beach, Calif., Toronto and London. Doner alsohas a relationship with Grupo Ferrer, Mexico City, with which it teamedto win the Mazda de Mexico account in early 2005. In 2006, the agency



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An asterisk (*) indicates figures are Ad Age estimates.

lost Circuit City, Progressive Insurance and Six Flags accounts. But itgained Expedia.com in the third quarter and substantial new businessfrom existing accounts to advance 8% in U.S. revenue in 2006. Growthat Doner took off in 1997 when it gained the Mazda North Americanaccount, valued at $240 million in billings. Its worldwide “Zoom-Zoom” creative for the client is what gained it the Mazda de Mexicobusiness, a second-half 2005 startup. Doner’s rise from a regional to anational and international agency was literally sparked by a fire thatdestroyed its Southfield office in 1996. The agency used that occasionto strategize big rather than small, including reinventing its media anddirect marketing operations with new hires, and going after high-pro-file clients like Mazda. Doner is known for generating a significantamount of its revenue through incentive pay clauses in client compen-sation contracts. Doner was founded in Baltimore in 1937 by W. B.“Brod” Doner. Mr. Doner died in 1990. The agency dropped the initialsin 1999. In 2004, the agency closed its co-headquarters in Baltimore,shedding three-fourths of its 74 staffers there and moving the rest toMichigan as a step toward more efficiency. The agency no longer has aBaltimore presence. A good part of Doner’s growth has come from win-ning the Mazda account in 1997.Top executive: Alan Kalter, chmn & CEO Headquarters: Doner / 25900 Northwestern Hwy., Southfield, Mich.48075 / Phone: (248) 354-9700 / Fax: (248) 354-0203 / URL:www.donerus.com

14 EpsilonRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$300.0 $184.4 62.7

Employees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .1,306 986 32.5

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1,206 986 22.3


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 5 140.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .11 NA NANotes: Epsilon, a subsidiary of Alliance Data Systems Corp., Dallas, isa customer management and loyalty marketing unit. The agency’s62.7% growth in revenue in 2006 was enhanced by three acquisitionsmade in the final half of the year. In August, Epsilon Interactive (for-merly Bigfoot Interactive) acquired Big Designs, a design firm in theinteractive sphere with a client portfolio that includes A&E Networks,American Express, Hearst, Polo Ralph Lauren and Time Warner. InSeptember, Horsham, Pa.-based CPC Associates (CPC) was acquired.CPC is a provider of data products designed to increase effectiveness ofdirect-response marketing programs for a variety of business sectors.Its data products and marketing solutions are used by direct-responsemarketers AARP and Lord & Taylor, marketing services/data providersParadyszMatera and ALC, and franchises/small businesses CarQuest,Lawn Doctor, Jiffy Lube and Molly Maid among others. Then inDecember 2006, the company reached an agreement to buy Abacus, adivision of DoubleClick Inc. Based in Lafayette, Colo., Abacus is aprovider of data, data management and analytical services for the retailand catalog industries. Abacus initially enabled DoubleClick, which

serves ads to Web sites, to cross-reference user information with data-base names and addresses to develop highly targeted customers online.Consumer advocates though raised privacy issues related to such tar-geting, and DoubleClick backed off its convergence with Abacusdabatases to agreeing to limit how it would tie the Abacus database toits online-consumer data. Epsilon parent Alliance Data Systems is a $2billion company in worldwide revenue from transaction, credit andmarketing services.Top executive: Michael Iaccarino, pres & CEOHeadquarters: Epsilon / 4301 Regent Blvd., Irving, Texas 75063 /Phone: (972) 582-9600 / Fax: (972) 582-9700 / URL: www.epsilon.com

8 Hakuhodo DY Holdings*Revenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$1,337.0 $1,364.0 -2.0



U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .89 88 1.1

Notes: Hakuhodo DY Holdings is the holding company created inOctober 2003 to integrate the business operations of Hakuhodo, DaikoAdvertising and Yomiko Advertising. HDY in February 2005 was listedon the Tokyo Stock Exchange. Hakuhodo, Daiko, DY Media Partnersand Yomiko are wholly owned subsidiaries of the holding company.Cooperation on the media front paved the way for the formation of theholding company when the three agency networks merged their mediaplanning and buying operations in October 2001. The following April,in a separate agreement, ad organization Asahi Advertising turned overits broadcast media buying to Hakuhodo to take advantage ofeconomies of scale. HDY and Asahi remain totally separate otherwise.HDY and TBWA in July 2006 launched a joint venture in Japan withOmnicom’s TBWA Worldwide called TBWA/Hakuhodo, which mergedTBWA’s existing Tokyo shop with Hakuhodo/G1, the subsidiary thatservices Hakuhodo’s Nissan account. The partners, to serve bothdomestic and foreign companies in Japan, collaborate on the Nissanaccount and continue to work on TBWA’s existing accounts, Adidas andHaagen Dazs. Head of the new shop is G1’s CEO, Hiroshi Ochiai. GaryWenzel from TBWA/Tokyo is chief operating officer. The shop, whichemploys 300, is owned 60% by Hakuhodo DY and 40% by TBWA.HDY’s results are estimates configured to a calendar year closing Dec.31, although Hakuhodo’s fiscal year ends in March. Returns do notinclude U.S. operation Mendelsohn/Zien, Los Angeles, of which HDYowns less than 50%. In early 2006, HDY sold back its 49% interest inMcCaffery Gottlieb Lane, New York, making the agency fully inde-pendent.Top executive: Toshio Miyagawa, pres & representative dirHeadquarters: Hakuhodo DY Holdings / Shiodome City Center, 5-2Higashi-Shinbashi, 1-chome, Minato-ku, Tokyo, 105-7155 / Phone: 81-3-6218-9062 / Fax: 81-3-6218-9038 / URL: www.hakuhodody-hold-ings.co.jp



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TRADITIONAL AGENCIESDaiko Advertising*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$198.0 $202.0 -2.0



Notes: Daiko Advertising, established in 1944, is a network of Japanand Far East agencies. Daiko has regional offices in Japan in Hokkaido,Sendai, Nigata, Tokyo, Nagoya and Osaka. Its overseas network isdirected largely at China where it has offices in Hong Kong, Beijing,Shanghai and Guangzhou City. A lead client at Daiko is MatsushitaElectric Industrial Co. It also serves Suntory Co., Kintetsu, OkinawaMeiji Milk Products and Mie Prefecture among others. Daiko is one ofthree agencies that formed Hakuhodo DY Holdings and its subsidiaryHakuhodo DY Media Partners.Top Executive: Isao Takano, pres & representative dirHeadquarters: Daiko Advertising / Shuwa Shiba Park Bldg., 4-1, 2-chome, Shibakouen, Minato-ku, Tokyo, 105-8533 / Phone: 81-3-3437-8111 / Fax: 81-3-3437-8581 / URL: www.daiko.co.jp

Hakuhodo*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$885.0 $885.0 0.0



Notes: Hakuhodo is one of three agency networks in Hakuhodo DYHoldings, formed in late 2003. Hakuhodo itself was founded in 1895,and in addition to its 40 offices and related companies in Japan,Hakuhodo has representation in 16 countries and regions worldwide.Hakuhodo closed its U.S. shop, Hakuhodo Advertising America, in2003, and that year purchased a 49.9% interest in Los Angeles agencyMendelsohn Zien Advertising, and 49% of McCaffery Ratner Gottlieb& Lane, New York. The shop, now McCaffrey Gottlieb, however,bought back Hakuhodo’s stake in the agency in 2006.Top Executive: Junji Narita, pres & CEOHeadquarters: Hakuhodo / 3-4-1 Shibaura, Minato-ku, Tokyo, 108-8088 / Phone: 81-3-5446-6161 / Fax: 81-3-5446-6166 / URL:www.hakuhodo.co.jp

Mendelsohn Zien Advertising*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$16.8 $16.4 2.3

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .43 36 19.4

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Mendelsohn/Zien is a traditional agency and 49.9% owned byHakuhodo.

Top Executive: Richard Zien, presHeadquarters: Mendelsohn Zien Advertising / 11111 Santa MonicaBlvd., 21st Fl., Los Angeles, Calif. 90025 / Phone: (310) 444-1990 / Fax:(310) 444-9888 / URL: www.mzad.com

Yomiko Advertising*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$96.0 $107.0 -10.3



Notes: Yomiko, established in 1929, is one of three agency networks inHakuhodo DY Holdings. Based in Tokyo, Yomiko has branch offices inOsaka, Nagoya, Sapporo, Fukuoka, Hiroshima, Sendai and Tachikawa.The agency draws about 52% of its billings from marketing services,including sales promotion, events and interactive.Top Executive: Yasuharu Iwakiri, pres & representative dirHeadquarters: Yomiko Advertising / 8-14 Ginza 1-chome, Chuo-ku,Tokyo, 104-8686 / Phone: 81-3-3566-6966 / Fax: 81-3-3566-6979 /URL: www.yomiko.co.jp

MEDIA SPECIALIST AGENCIESHakuhodo DY Media PartnersAgency totalsEmployees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . .671 648 3.5


Notes: Hakuhodo, Daiko and Yomiko first merged their media units in2001. It was the precursor to the merging of the rest of those agenciesin the creation of Hakuhodo DY Holdings in 2003. Hakuhodo DYMedia Partners was formally established as such in December of 2003and has bases in Tokyo and Osaka. In December, the media specialistcompany formed Hakuhodo DY Group Cross-Media Business Center(XBC) to provide the group with tailored cross-media solutions thatintegrate mass media, internet and other advertising media. This fol-lows a move earlier in the year in which CyberAgent, Tokyo, andHakuhodo DY Media Partners establish CA/H, an advertising opera-tion company that makes internet marketing proposals to advertiserslooking to expand their internet presence.Top Executive: Takashi Sato, pres & CEOHeadquarters: Hakuhodo DY Media Partners / Shiodome CityCenter, 5-2 Higashi-Shinbashi 1-chome, Minato-ku, Tokyo, 105-7115 /Phone: 81-3-6218-9033 / Fax: 81-3-6218-9038 / URL:www.hakuhodody-media.co.jp



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23 Harte-Hanks DirectRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$180.8 $174.1 3.8

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .905 847 6.8

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .20 18 11.1

Notes: Harte-Hanks Direct is the direct/interactive unit of parentHarte-Hanks Inc., a San Antonio-based company involved in customerrelationship management and publishing, the latter including shoppersreaching a circulation of more than 12 million weekly in California andFlorida. In 2006, Harte-Hanks restructured its Data-based MarketingSolutions operations, the unit whose numbers are represented in thisreport. The restructuring added to its agency business the internal dataservices and CRM/database business, Market Advantage, a specializeddata system with a creative component for community banks and cred-it units, Postfuture, an e-mail system, Sales Support Services, a websiteoperation for B2B programs, CRM consulting and market researcherAberdeen Group, a fourth quarter acquisition. The direct unit repre-sents about 15% of Harte-Hanks’ overall revenue. Harte-Hanks Directresides in the parent’s Direct Marketing segment. The segment’s mailproduction, letter shop services, logistics (transporting of mail), callcenters, customer care and list rentals business among others are notpart of Harte-Hanks Direct. Revenue for Harte-Hanks Direct in thisreport is presented pro forma as if the restructuring occurred the begin-ning of 2005.Top executive: Frank A. Harvey, VP, Harte-HanksHeadquarters: Harte-Hanks Direct / 2050 Cabot Blvd. West,Langhorne, Pa. 19047-1811 / Phone: 215-750-6600 / Fax: 215-750-7418/ URL: www.harte-hanks.com

6 HavasRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$1,841.0 $1,808.0 1.8

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$687.4 $712.8 -3.6

Non-U.S. . . . . . . . . . . . . . . . . . .$1,153.6 $1,095.2 5.3


U.S. . . . . . . . . . . . . . . . . . . . . . . . . .3,518 NA NANon-U.S. . . . . . . . . . . . . . . . . . . . . .9,810 NA NANotes: Havas has three operating groups: New York-based Euro RSCGWorldwide, the global advertising and marketing services network;Barcelona-based MPG, the global media buying and planning network;and Boston-based Arnold Worldwide, a U.S. advertising and marketingservices agency. The Arnold Worldwide Partners (AWP) network, encom-passing Arnold Worldwide and a group of integrated marketing servicescompanies throughout the world, was dissolved in 2006. The network,founded in 2000, was a creative network for regional clients and consid-ered an alternative network to Euro RSCG, but it never really establisheditself. Havas reported net income of $57.5 million in 2006, down 21.3%,on revenue of $1.84 billion in 2006, up 1.8%—the first time annual rev-enue had advanced since 2001. Havas reported that 0.6% of the revenuegrowth (in euros) was organic. The marketing organization was but-

tressed by a sharp rise in net new business (net account gains expressed inestimated annual billings) of $2.41 billion vs. $1.31 billion in the prioryear, according to a study by Lehman Brothers that placed Havas No. 1 innet new business gains among the world’s largest marketing organiza-tions. Havas also took first in Bear, Stearns & Co’s. 2006 adjusted net newbillings race with a gain of $883 million in “adjusted” billings, a rankingthat reduces media accounts to 25% of reported billings to more closelycorrelate with anticipated revenue (hence, the “adjusted” moniker).Adjusted net new billings translated to an expected annualized revenuegain of $106 million, said Bear Stearns. A number of big profile clientsgained in 2006 include Reckitt Benckiser, Sanofi-Aventis and Frenchmobile-phone network SFR. A U.K. brokerage firm, Collins Stewart, waspublicized in 2006 as saying Havas has been price discounting to win busi-ness, a charge rejected by Havas non-executive Chairman Vincent Bolloreas “ridiculous.” Mr. Bollore in October 2006 played a hand in the defec-tion of three top executives from rival Publicis in Paris when he financed30% of their new agency Fred Farid Lambert. The Fred and Farid of thename are Frédéric Raillard and Farid Mokart, who ran Publicis’ creativeboutique Marcel, founded in 2005. The other principal, ChristopheLambert, headed Publicis Conseil. Mr. Bollore attempted three times inthe past year to gain two board seats on Aegis, a competitor in the mediaspecialist field, but was rebuffed on each attempt. Aegis claims his attemptto insinuate himself on the board represents a conflict of interest. He owns29% of Aegis’ stock. Havas’ own media specialist unit, MPG, in October2006 united its various media agencies under the Havas Media umbrella,now represented in 93 countries. Operations include: MPG (the globalmedia network), Arena (a network for tailor-made communications serv-ices), Media Contacts (online and digital network), Havas Sports (sportsmarketing) and B6 Integrated Entertainment (branded entertainment).Havas in July 2006 terminated its American Depository Receipts programand delisted its shares traded on Nasdaq. Havas made the move afterNasdaq noted the company had not complied with the exchange’s auditcommittee requirements resulting from the resignations of LaurenceParisot, Michel Boutinard Rouelle and Pierre Bouchut from its board andaudit committee. The company also noted it delisted because its liquiditywasn’t sufficient to cover the cost and administrative burden required bythe listing. Shares remain traded on the Euronext market in Paris. Havasin July 2006 named Richard Pace chief performance and economic officerand Esther Gaide deputy financial director, both serving at the Paris head-quarters. Mr. Pace is charged with improving profitability and efficiency.Perhaps to keep key client Peugeot’s Citroen account, Havas in September2006 agreed to buy back Scher Lafarge, a shop Citroen had reportedlyshown interest in. Scher Lafarge split off from Havas in 2001. Accordingto French press reports, Citroen at the time had been unhappy with Havas.Havas is gearing up for an acquisition. The agency holding companyraised $354 million in November in a sale of bonds to repay debt in 2009,but between now and then, those proceeds have formed an acquisition potto purchase advertising companies, according to top execs at Havas.Top executive: Fernando Rodés Vilà, CEOHeadquarters: Havas / 2 allee de Longchamp, Suresnes, FranceF92281 / Phone: 33-1-58-47-9000 / Fax: 33-1-58-47-9999 / URL:www.havas-advertising.com



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TRADITIONAL AGENCIESHavas Advertising Agencies*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$804.6 $754.5 6.6

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$314.5 $313.5 0.3

Non-U.S. . . . . . . . . . . . . . . . . . . . .$490.1 $441.0 11.1

Notes: Havas Advertising Agencies is an Ad Age construct and repre-sents the estimated totals of Havas’ advertising operations.

Archibald Ingall Stretton*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$13.2 $10.8 21.9



Notes: Archibald Ingall Stretton is a creative agency in London. Theagency is autonomous within Havas, which owns 40% of the unit. Itsaccounts include BMW, Moet Hennessy, Skoda and O2.Top Executive: Stuart Archibald / Jon Ingall, mg ptnrsHeadquarters: Archibald Ingall Stretton / Berners House, 47-48Berners St., London, W1T 3NF / Phone: 44-207-467-6100 / Fax: 44-207-467-6101 / URL: www.archibaldingallstretton.com

Arnold Worldwide*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$89.8 $104.0 -13.7

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .770 867 -11.2

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 10 -20.0

Notes: Arnold Worldwide Partners, of which the lead agency hasalways been Boston-based Arnold Worldwide, was dissolved earlier thisyear by Havas. The dissolution eliminated the international network ofsix agencies. Under the reorganization plan, AWP’s French offices andArnold’s Montreal and Toronto offices now report to Havas. AWP’soffices in Italy, Australia and Spain were placed under Euro RSCGWorldwide. These overseas shops collectively generated about $72.8million in revenue in 2005. These numbers as well as 2006 estimateswere moved into other Havas units. The network, formed in 2000, waslargely a collection of creative agencies who had few shared clients. Thisprofile is the traditional agency work of full-service agency ArnoldWorldwide with offices in Boston, New York and Washington (McLean,Va.). Not included in financial returns shown here are Arnold’s mar-keting services units—Arnold One (direct and interactive), ArnoldBrand Promotions (sales promotion) and Arnold Communications(PR)—which appear elsewhere in the Havas agencies. Arnold, theagency, consolidated more of its U.S. operations in Boston in 2006. Itshuttered its St. Louis office, moving work for Brown-Forman Corp.,that office’s primary account, to the Boston main office. The agencyalso closed its Los Angeles, shop which primarily serviced Volkswagen

of America, an account the agency lost in late 2005. The LA office alsoserved as Arnold’s entertainment division, a discipline also moved toBoston. In March 2006, Arnold made key management changes: FranKelly became CEO of Arnold U.S., a title held by Ed Eskandarian. Mr.Kelly had been president-COO. At the same time, Ron Lawner wasnamed vice chairman and global chief creative officer of AWP. Mr.Lawner then left the beginning of 2007. His departure was not unex-pected as Arnold in March 2006 named one of his longtime associates,Pete Favat, CCO in charge of guiding the shop’s creative output.Arnold’s Boston lead shop was turned over to Pam Hamlin, president,and Mary Maroun became president, managing director of Arnold NewYork, succeeding Fran Kelly. Ms. Maroun came to Arnold from Y&Rwhere she was managing partner Y&R North America. Arnold cut staff11% in the U.S. in 2006, primarily to account for the loss of the VWbusiness. Arnold got back into cars in April 2007: Ford's Volvo Carsnamed Arnold Worldwide, Boston as its new global creative agency ofrecord after a five-month review. Arnold teamed with independentNitro, London, in the pitch. Sibling Euro RSCG formerly handled, soArnold's win kept Volvo inside parent Havas.Top Executive: Fran Kelly, pres & CEO-Arnold WorldwideHeadquarters: Arnold Worldwide / 101 Huntington Ave., Boston,Mass. 02199 / Phone: (617) 587-8000 / Fax: (617) 587-8004 / URL:www.arnoldworldwide.com

Euro RSCG Latino*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$4.7 $4.2 11.9

Employees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .29 25 16.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 25 0.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .2 1 100.0

Notes: Euro RSCG Latino is an integrated full-service agency special-izing in the U.S. Latino market with 25 core employees based in NewYork. The shop works with many of Euro RSCG Worldwide’s otheroffices particularly Mexico, Puerto Rico and Chicago.Top Executive: Gustavo Razzetti, CEOHeadquarters: Euro RSCG Latino / 350 Hudson St., New York, N.Y.10014 / Phone: (212) 886-4100 / Fax: (212) 886-4602 / URL:www.eurorscglatino.com

Euro RSCG Worldwide*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$659.0 $599.1 10.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$182.1 $168.9 7.8

Non-U.S. . . . . . . . . . . . . . . . . . . . .$476.9 $430.2 10.9


U.S. . . . . . . . . . . . . . . . . . . . . . . . . .2,798 2,798 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . .7,321 7,202 1.7



SPONSORED BY


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .36 37 -2.7

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .197 196 0.5

Notes: Havas reorganized Euro RSCG Worldwide in April 2004, link-ing all but media buying and planning (MPG functions) and ArnoldWorldwide and agency McKinney to the flagship network. Euro RSCGWorldwide gained two divisions in the restructuring: Euro RSCG 4D, amarketing services division, and Euro RSCG Life, a healthcare division.Euro RSCG’s advertising element in the U.S. is now shared by EuroRSCG Worldwide-New York, Euro RSCG Worldwide-Chicago, EuroRSCG Worldwide-San Francisco and Euro RSCG Latino. Also, reportingto Euro RSCG is the PR unit, Euro RSCG Magnet. A DRTV and Tonic,a consumer healthcare unit, also are part of Euro RSCG Worldwide.Euro RSCG Worldwide has 233 offices in 75 countries. Euro RSCGWorldwide was named Global Agency of the Year by Ad Age, basedlargely on its strong account-winning acumen. The agency has gainedsince early 2006 clients on a global basis: Sanofi-Aventis, ReckittBenckiser, Boehringer Ingelheim, Orange (B2B), and ExxonMobil in theU.S., Veolia and RATP et Natixis in France, LG Electronics in 11 SouthAmerican countries, six on a pan-European basis, and Barclays in GreatBritain. Revenue for 2005 was restated by Ad Age.Top Executive: David Jones, global CEOHeadquarters: Euro RSCG Worldwide / 350 Hudson St., New York,N.Y. 10014 / Phone: (212) 886-2000 / Fax: (212) 886-2016 / URL:www.eurorscg.com

McKinney*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$37.9 $36.4 4.1

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .228 233 -2.1

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: McKinney, founded in 1969, is a traditional ad agency withoffices in Durham, N.C., and Fort Lauderdale, Fla. It became part ofHavas in early 2002 when the marketing organization acquired amajority of the agency, and is an independent operating unit withinHavas. McKinney suffered several high-profile account losses in 2006:Sony Electronics, Audi of America, a 13-year acount, and LonghornSteakhouse. The agency won Select Comfort and Southern Comfort in2006 and Virgin Mobile USA earlier this year. Jeff Jones became presi-dent in April 2006, succeeding Brad Brinegar, who remains CEO andgains the chairman post. Mr. Jones was VP-global marketing at Gap.Also in April, McKinney combined three strategic disciplines—accountplanning, connection planning and interactive strategy—into onestrategic offering under Andrew Delbridge, chief strategy officer andpreviously executive director, account planning.Top Executive: Brad Brinegar, chmn & CEOHeadquarters: McKinney / 318 Blackwell St., Durham, N.C. 27701 /Phone: (919) 313-0802 / Fax: (919) 313-4280 / URL: www.mckinney-silver.com

INTEGRATED MARKETING AGENCIESHavas Marketing Services*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$530.4 $547.6 -3.1

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$190.6 $197.3 -3.4

Non-U.S. . . . . . . . . . . . . . . . . . . . .$339.8 $350.3 -3.0

Notes: Havas Marketing Services is an Ad Age construct and repre-sents the estimated totals of Havas’ marketing services operations.

Arnold Worldwide Marketing Services*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$52.2 $56.0 -6.8

Notes: Arnold Worldwide Marketing Services is an Ad Age constructand represents the estimated totals of Arnold’s marketing servicesoperations, units that report through the same P&L as advertising.Among these operations are Arnold One, a direct and interactive divi-sion headed by Scott Savitt, who replaced Greg Johnson in 2006, andArnold Brand Promotions, a sales promotion entity headed by MichaelCarey, who replaced Beth Rice in 2006.Top Executive: Karen Driscoll, dir-opers & mg ptnrHeadquarters: Arnold Worldwide Marketing Services / 101Huntington Ave., Boston, Mass. 02199 / Phone: (617) 587-8000 / Fax:(617) 587-8070 / URL: www.arnoldworldwide.com

Euro RSCG 4DAgency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$479.8 $493.3 -2.7

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$140.0 $143.0 -2.1

Non-U.S. . . . . . . . . . . . . . . . . . . . .$339.8 $350.3 -3.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1,850 1,500 23.3

Non-U.S. . . . . . . . . . . . . . . . . . . . . .2,150 3,500 -38.6

Notes: Euro RSCG 4D, created in a Havas reorganization in early2004, includes most of Euro RSCG’s nontraditional businesses coveringdirect, digital, promotion, retail, data, telemarketing and DRTV. JeffBrooks became CEO of 4D in 2006, overseeing its operations in NewYork, Boston, and Wilton, Conn. He came from Atmosphere BBDO andreplaced Charlie Tarzian, who resigned in April 2006 and the followingmonth became involved in a suit/countersuit with 4D for allegedlyrecruiting clients and 4D employees to a venture, Last Mile, he set upin 2005. Revenue for 2005 was restated by Ad Age.Top Executive: George Gallate, global CEOHeadquarters: Euro RSCG 4D / 350 Hudson St., New York, N.Y.10014 / Phone: (212) 886-2000 / Fax: (212) 886-2016 / URL:www.eurorscg.com



SPONSORED BY


HEALTHCARE AGENCIESEuro RSCG Life*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$136.8 $146.3 -6.5

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$90.0 $101.9 -11.7

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$46.8 $44.4 5.4


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .571 561 1.8

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .334 212 57.5


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 16 18.8

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .25 26 -3.8

Notes: Euro RSCG Life is the name for the Havas healthcare agenciesdivision that in the U.S. consolidates Euro RSCG Life Becker, EuroRSCG Life LM&P and Lena Chow Euro RSCG. The network has 44offices in 16 markets. Euro RSCG Life is unified by one managementstructure and a single P&L. This Euro RSCG Worldwide division offersadvertising, PR, event promotion, medical education, consumer adver-tising, interactive and consulting services. Euro RSCG Life gainedHavas’ third largest account in November 2006 when it won thethrombosis drugs Lovenox and Clexane and diabetes drugs Lantus andApidra from Sanofi-Aventis. Euro RSCG C&O also got the corporatecommunications business. The U.S. shops of Euro RSCG Life, eachprefaced with the EURO RSCG Life moniker, include Adrenaline,Brand Machine, Chelsea, Genecom, Interaction, LM&P, MetaMax,Medical Education, Media Planning Center, PR and StratStar, all NewYork, and Central in Chicago and Cytocom in Trevose, Pa. Revenue for2005 was restated by Ad Age.Top Executive: Doug Burcin, co-CEO-N. Amer.Headquarters: Euro RSCG Life / 200 Madison Ave., 9th Fl., NewYork, N.Y. 10016 / Phone: (212) 532-1000 / Fax: (212) 213-0449 / URL:www.eurorscglife.com

MEDIA SPECIALIST AGENCIESHavas Media Specialists*

MPG*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$358.0 $347.9 2.9

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$81.0 $88.4 -8.4

Non-U.S. . . . . . . . . . . . . . . . . . . . .$277.0 $259.5 6.7


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .412 372 10.8

Non-U.S. . . . . . . . . . . . . . . . . . . . . .2,289 2,129 7.5


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 11 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .90 83 8.4

Notes: MPG, shortened from Media Planning Group, is the media spe-cialist operations of Havas. Maria Luisa Francoli became CEO at MPG

in September 2007, when Alfonso Rodes Vila, previous CEO, moved upto head Havas Media, which oversees all of Havas’ media companies,which inaddition to MPG, includes Arena, Media Contacts, HavasSports and B6 Integrated Entertainment. B6 Integrated in June 2006began a partnership with Meteor Worldwide, a Hollywood brandedentertainment company, to create branded content in Universal projectsfor 16 MPG clients, including PSA, France Telecom, Nike, ReckittBenckiser and Danone. MPG was created in 1999 as the merger ofMedia Planning, founded in 1978, and Mediapolis, founded in 1980.Non-U.S. revenue for 2005 was restated by Ad Age. Revenues are esti-mates based on projected billings from Recma.Top Executive: Charlie Rutman, CEO-N. Amer.Headquarters: MPG / Dr. Fleming 17, Barcelona, Spain 08017/10007/ Phone: 34-93-306-89-00 / Fax: 34-93-414-72-13 / URL:www.mpg.comU.S. Headquarters: MPG / 195 Broadway, 12th Fl., New York, N.Y.10007 / Phone: (646) 587-5000 / Fax: (646) 587-5005 / URL:www.mpg.com

PUBLIC RELATIONS AGENCIESEuro RSCG Magnet*Agency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .85 95 -10.5

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 6 -33.3

Notes: Euro RSCG Magnet is a PR agency involved in corporate com-munications, investor relations, financial services, healthcare, consumerand technology among sectors. The New York-based agency has officesin Washington, Chicago, San Francisco, Pittsburgh and Corona, Calif.John Margaritis was promoted to chairman of the Americas in April2006, from executive director. At the same time, Lisa Sepulveda becameCEO, joining the PR firm from Edelman Public Relations where shehad been managing director, global consumer health. Magnet is theresult of the merger in January 2004 of PR tech specialist Euro RSCGMiddleberg and Magnet Communications.Top Executive: John Margaritis, chmn-Americas Euro RSCG & wwPRHeadquarters: Euro RSCG Magnet / 110 Fifth Ave., 6th Fl., NewYork, N.Y. 10011 / Phone: (212) 367-6800 / Fax: (212) 367-7154 / URL:www.magnet.com

18 HealthStar Communications*Revenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$213.0 $213.0 0.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .410 410 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .60 60 0.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 10 -10.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0



SPONSORED BY

Notes: HealthStar Communications is a privately-held healthcaremarketing communications company whose services include advertis-ing and promotion, clinical marketing, and field level marketing. Thecompany’s agencies and operations are grouped into five divisions:HealthStar Communications Group, (healthcare advertising, publicrelations and market assessment and planning); HealthStarPromotional Systems (meeting planning, web conferencing and marketdevelopment); HealthStar Educational Systems (medical education sys-tems and programs, scientific writing and managed care consulting);HealthStar Global Services (medical design, interactive media, eventmanagement, and international medical education and communica-tions); and Automation and Special Services, which includes the com-pany’s proprietary Proton automated meeting logistics managementsystem for field use.Top executive: Jerry Brager, chmnHeadquarters: HealthStar Communications / 100 WoodbridgeCenter Dr., Ste. 202, Woodbridge, N.J. 07095 / Phone: (732) 726-0251 /Fax: (732) 726-0943 / URL: www.healthstarcom.com

HEALTHCARE AGENCIESCentronAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .45 NA NANotes: Centron, the former HealthStar Advertising, is a full-serviceadvertising agency specializing in healthcare marketing. The agency,which moved from its Woodbridge, N.J., location to New York earlierthis year, belongs to HealthStar’s Strategic Communications Group.Top Executive: Marcia McLaughlin, presHeadquarters: Centron / 90 Fifth Ave., 10th Fl., New York, N.Y.10011 / Phone: (646) 722-8900 / Fax: (212) 367-3340 / URL: www.cen-troncom.com

LehmanMillet*Agency totalsEmployees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .71 51 39.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .70 50 40.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: LehmanMillet serves as HealthStar’s medical device and diag-nostics ad agency, and is a part of HealthStar’s StrategicCommunications Group.Top Executive: Bruce Lehman, co-founder & CEOHeadquarters: LehmanMillet / 60 Canal St., 3rd Fl., Boston, Mass.02114 / Phone: (617) 722-0019 / Fax: (617) 722-6099 / URL:www.lehmanmillet.com

Leverte Associates*Agency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 20 25.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Leverte Associates, part of HealthStar’s StrategicCommunications Group, was formed in 1990 and focuses on specialtymarkets.Top Executive: James Patchen, presHeadquarters: Leverte Associates / 8 Wright St., Westport, Conn.06880 / Phone: (203) 221-4900 / Fax: (203) 221-4901 / URL: www.lev-erte.com

PUBLIC RELATIONS AGENCIESHealthStar Public RelationsNotes: HealthStar Public Relations is the advocacy and crisis manage-ment arm of HealthStar’s Strategic Communications Group.Top Executive: Helene Ellison, pres & CEOHeadquarters: HealthStar Public Relations / 90 Fifth Ave., 9th Fl.,New York, N.Y. 10011 / Phone: (212) 532-0909 / Fax: (212) 532-6907 /URL:

48 IMC2

Revenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$92.7 $64.0 44.9

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .381 263 44.9

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 4 25.0

Notes: IMC² is a leading full-service interactive agency with opera-tions that concentrate on strategy and insight, media and promotions,web development, relationship marketing and measurement and intel-ligence. The interactive shop has offices in Dallas, New York,Philadelphia and Cincinnati. Rapid growth during the year led theagency to relocate its offices in New York to Madison Ave. Its New Yorkstaff grew by 31 from the prior year necessitating the move. Amongmanagement changes in 2006, Rob Becker was named VP-relationshipmarketing; John Clark, director of business intelligence; David Hawes,director of marketing; Mike Lavey, VP-finance, and Joel Gehman, VP-managing director of the Philadelphia office. Like many interactiveagencies, IMC² has developed partnerships with companies who havespecialized expertise that it calls on for online solutions. Strategic part-ners include: AT&T, Akami, Allaire/Macromedia, BEA, Bowne, FatWireCorp., IBM, Intellinet, RedDot Solutions, SAS and Usability SciencesCorp.Top executive: Doug Levy, pres & founderHeadquarters: IMC2 / 12404 Park Central Dr., Ste. 400, Dallas, Texas75251 / Phone: (214) 224-1000 / Fax: (214) 224-1100 / URL:www.imc2.com



SPONSORED BY


21 inVentiv Communications(formerly inChord)Revenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$191.7 $118.0 62.5

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$180.3 $115.0 56.8

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$11.3 $3.0 278.1


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .833 675 23.4

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .96 17 464.7


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 17 11.8

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .3 1 200.0

Notes: inVentiv Communications is the advertising and communica-tions division of inVentiv Health, a publicly held Somerset, N.J., compa-ny whose primary businesses include medical advertising and commu-nications, recruiting and staffing for clinical trials and outsourcing salesforces to the pharmaceutical industry. inVentiv Communications con-sists of the former medical agency group, inChord Communications,acquired by inVentiv Health in October 2005, Adheris, a Massachusetts-based medical education, patient compliance agency acquired inFebruary 2006, and Jeffrey Simbrow Associates (JSAI), a Toronto-basedhealthcare marketing and communications agency acquired in April2006. inVentive gained agencies GSW Worldwide, PalioCommunications, Navicor Group, Stonefly Communications Group andBlue Diesel in its purchase of inChord for $196.8 million in cash andstock. The communications segment provides services related to phar-maceutical advertising, branding, interactive communication develop-ment and patient and physician education. Blane Walter, who was CEOat inChord, is president of inVentiv Communications which continuesto be based in Westerville, Ohio. The parent company, which has twoother segments, inVentiv Commercial and inVentiv Clinical, reportednet income of $51.2 million, up 16.8%, on revenue of $766.2 million, up37.7%. inVentiv Health previously reported 2007 revenue guidance of$830-$850 million, but this February increased that to $890-$910 mil-lion based on its fourth quarter and full-year 2006 performance and twoFebruary 2007 acquisitions: Ignite Health, a healthcare agency based inIrvine, Calif., and pharma PR shop, Chamberlain CommunicationsGroup, New York. The parent is headquartered at 200 Cottontail Lane,Vantage Court North, Somerset, N.J., 08873/Phone: (732) 537-4800.Top executive: Eran Broshy, inVentiv chmn & CEO / Blane Walter,inVentiv Communication presHeadquarters: inVentiv Communications / 500 Olde WorthingtonRd., Westerville, Ohio 43082 / Phone: (614) 543-6650 / Fax: (614) 540-3200 / URL: www.inchord.com

Blue Diesel*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$4.8 $4.1 17.1

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 25 0.0

Notes: Blue Diesel is an interactive shop focusing on clients in thehealthcare industry.Top Executive: Kelly Gratz, presHeadquarters: Blue Diesel / 500 Olde Worthington Rd., Westerville,Ohio 43082 / Phone: (614) 540-4226 / Fax: (614) 540-3155 / URL:www.bluediesel.com

GSW Worldwide*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$82.0 $67.5 21.5

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$79.0 $65.0 21.5

Non-U.S. . . . . . . . . . . . . . . . . . . . . . .$3.0 $2.5 20.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .378 346 9.2

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .20 20 0.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 2 50.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: GSW Worldwide became the name for Gerbig,Snell/Weisheimer in 2004. The agency became part of inChordCommunications in July 2001. GSW has offices in Columbus, Ohio,New York and London and opened a new office in 2006 in Newtown,Pa.Top Executive: Phil Deschamps, CEOHeadquarters: GSW Worldwide / 500 Olde Worthington Rd.,Westerville, Ohio 43082 / Phone: (614) 848-4848 / Fax: (614) 848-3477/ URL: www.gswa.com

Navicor Group*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$6.0 $4.4 36.4

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .38 28 35.7

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Navicor Group is a full-service medical ad agency specializingin oncology and immunology.Top Executive: Garnett Dezember, presHeadquarters: Navicor Group / 480 Olde Worthington Rd.,Westerville, Ohio 43802 / Phone: (614) 543-6011 / Fax: (614) 839-6330/ URL: www.navicorgroup.com

Palio Communications*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$23.0 $20.3 13.3

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$22.4 $19.8 13.1

Non-U.S. . . . . . . . . . . . . . . . . . . . . . .$0.6 $0.5 20.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .125 115 8.7



SPONSORED BY


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .10 10 0.0

Notes: Palio Communications is a healthcare, pharmaceutical and con-sumer advertising and communications agency. Palio takes its namefrom the Italian derivative of the Latin word pallium, meaning banneror flag.Top Executive: Ed Mitzen, grp pres-inVentivHeadquarters: Palio Communications / 260 Broadway, SaratogaSprings, N.Y. 12866 / Phone: (518) 584-8924 / Fax: (518) 583-1560 /URL: www.palio.com

Stonefly Communications Group*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$6.0 $4.3 39.5

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .30 28 7.1

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Stonefly is an ad agency launched in June 2004 that focuses onmarketing and advertising pharmaceutical and biotechnology brands.Top Executive: John Racik, pres & CEOHeadquarters: Stonefly Communications Group / 500 OldeWorthington Rd., Westerville, Ohio 43082 / Phone: (614) 543-6020 /Fax: (614) 543-3155 / URL: www.stoneflygroup.com

3 Interpublic Group of Cos.Revenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$6,190.8 $6,274.3 -1.3

U.S. . . . . . . . . . . . . . . . . . . . . . . .$3,441.2 $3,461.1 -0.6

Non-U.S. . . . . . . . . . . . . . . . . . .$2,749.6 $2,813.2 -2.3


U.S. . . . . . . . . . . . . . . . . . . . . . . . .18,000 18,000 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . .24,000 25,000 -4.0

Notes: Interpublic Group of Cos. continued its slight turnaround in2006, posting a net loss ($31.7 million) that at least was below theannual losses it had piled up in the three previous years. Revenueslipped to $6.2 billion, down 1.3% or $83.5 million from 2005.Interpublic employed about 42,000 people worldwide at year-end 2006,down 2.3% from a year earlier (43,000). U.S. employment was about18,000 both at year-end 2006 and 2005. See full profile near the frontof this yearbook.Top executive: Michael I. Roth, chmn & CEOHeadquarters: Interpublic Group of Cos. / 1114 Ave. of the Americas,New York, N.Y. 10036 / Phone: (212) 704-1200 / Fax: (212) 704-1201 /URL: www.interpublic.com

TRADITIONAL AGENCIESInterpublic Advertising Agencies*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$3,224.1 $3,211.2 0.4

U.S. . . . . . . . . . . . . . . . . . . . . . . .$1,672.2 $1,632.0 2.5

Non-U.S. . . . . . . . . . . . . . . . . . .$1,551.9 $1,579.2 -1.7

Notes: Interpublic Advertising Agencies is an Ad Age construct andrepresents the estimated totals of Interpublic’s traditional advertisingoperations.

Abece*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$5.2 $5.0 4.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 16 -6.3

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Abece is the former Hill Holliday Hispanic, which changed itsname in February 2006 to reflect the ABC-fundamentals of its adver-tising.Top Executive: Manny Gonzalez, VP & mg dirHeadquarters: Abece / 404 Washington Ave., Ste. 620, Miami Beach,Fla. 33139 / Phone: (305) 604-3031 / Fax: (305) 604-3099 / URL:www.abeceusa.com

Accentmarketing*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$18.0 $21.0 -14.3

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .120 143 -16.1

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 5 0.0

Notes: Accentmarketing is a minority-owned Hispanic agency with aconcentration in auto industry clients. The Miami-based agency, found-ed in 1993, has full-service offices in Miami, Detroit and Santa Monica,Calif., and field offices in New York and Dallas. Interpublic owns 49%of the agency.Top Executive: Maria Romero, presHeadquarters: Accentmarketing / 800 Douglas Rd., Ste. 100, CoralGables, Fla. 33134 / Phone: (305) 461-1112 / Fax: (305) 461-0071 /URL: www.accentmarketing.com

Avrett Free Ginsberg*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$22.1 $21.0 5.2

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .89 75 18.7

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0



SPONSORED BY


Notes: Avrett Free Ginsberg is a free-standing, autonomous agency inInterpublic. The traditional agency entered Interpublic via Interpublic’sacquisition of True North Communications in 2001.Top Executive: Frank Ginsberg, chmn & CEOHeadquarters: Avrett Free Ginsberg / 1 Dag Hammarskjold Plaza,35th Fl, New York, N.Y. 10017 / Phone: (212) 832-3800 / Fax: (212)486-6518 / URL: www.afg1.com

Berenter Greenhouse & Webster*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$4.4 $4.2 4.8

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .52 50 4.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Berenter Greenhouse & Webster is a traditional agency withprimary strengths in retail marketing and marketing to kids and moms.Berenter came to Interpublic with the 2001 acquisition of Berenter’sformer parent, True North Communications.Top Executive: Bill Berenter, chmn & co-creative dirHeadquarters: Berenter Greenhouse & Webster / 300 Park Ave.South, New York, N.Y. 10010 / Phone: (212) 727-5600 / Fax: (212) 727-5601 / URL: www.bgwad.com

Campbell Mithun*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$71.5 $70.0 2.1

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .466 438 6.4

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 3 0.0

Notes: Campbell Mithun is a full-service agency that is part of McCannWorldgroup. Founded in 1933 in Minneapolis by Ray Mithun and“Inky” Campbell, the agency has expanded to Irvine, Calif., and NewYork. Additional specialty target and market practices include BrandInnovators (growth consultancy), Health Innovators (consumer health-care), Compass Poit Media (spot TV buying), boing (kid and teen mar-keting), and FoodWorks (food marketing). Estimated revenue for 2005was revised by Ad Age.Top Executive: Jack Rooney, CEOHeadquarters: Campbell Mithun / 222 S. Ninth St., Minneapolis,Minn. 55402 / Phone: (612) 347-1000 / Fax: (612) 347-1017 / URL:www.campbellmithun.com

Campbell-Ewald*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$145.0 $138.7 4.5

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .1,359 1,335 1.8

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 10 0.0

Notes: Campbell-Ewald is a full-service ad agency that includes a siz-able custom publisher and offers units called Women2Women, Youth

Truths and CRM (Customer Respect Marketing). Richard “Dick”O’Connor, former chairman-CEO, died in September 2006 from com-plications from surgery. Mr. O’Connor, 74 at the time of his death,retired in 1996. Campbell-Ewald has offices in Santa Monica, Calif., andDubai, UAE. C-E is a stand alone agency in Interpublic.Top Executive: Anthony J. Hopp, chmn & CEOHeadquarters: Campbell-Ewald / 30400 Van Dyke Ave., Warren,Mich. 48093- 2316 / Phone: (586) 574-3400 / Fax: (586) 575-9925 /URL: www.campbell-ewald.com

Carmichael Lynch*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$52.5 $50.0 5.0

Offices . . . . . . . . . . . . . . . . . . . . .2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Carmichael Lynch, a traditional agency founded in 1964, is astand-alone agency in Interpublic. Besides the ad component at theagency, it offers design (Carmichael Lynch Thorburn) and PR(Carmichael Lynch Spong). After 27 years at Carmichael Lynch, JackSupple, chairman and former CCO, left the agency at mid-year 2006.He noted he was not retiring from the ad business and would re-enterthe business later. Then in September, CCO Peter McHugh left theagency. The agency moved in January 2007 into its new offices in thehistoric Warehouse District of Minneapolis.Top Executive: John Colasanti, pres & mg ptnrHeadquarters: Carmichael Lynch / 110 N. 5th St., Minneapolis,Minn. 55403 / Phone: (612) 334-6000 / Fax: (612) 334-6090 / URL:www.carmichaellynch.com

Casanova Pendrill*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$13.5 $10.0 35.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .89 80 11.3

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Notes: Casanova Pendrill is a full-service Hispanic shop headquarteredin Costa Mesa, Calif., and has an office in New York. The agency wasfounded in 1984 by Paul Casanova and Viviana Pendrill and becameaffiliated with Interpublic in 1999 when it sold 49% of its stock toInterpublic.Top Executive: Dan Nance, pres & CEOHeadquarters: Casanova Pendrill / 275-A McCormick Ave., Ste. 100,Costa Mesa, Calif. 92626 / Phone: (714) 918-8200 / Fax: (714) 918-8295/ URL: www.casanova.com

Dailey & Associates*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$90.0 $98.0 -8.2

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .180 180 0.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0



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Notes: Dailey & Associates is an automous, full-service agency, inInterpublic. Bruce Miller, vice chairman, became CEO in October 2006,replacing Brian Morris, who left the agency. Mr. Morris had been CEOsince 2004 and led a reorganization of the agency the following year bycreating a new tier of executive management to encourage more col-laborative and entrepreneurial client relationships. The managementshakeup that elevated Mr. Miller followed the loss of a number ofaccounts, including the $250 million Safeway supermarket business.Reflecting Dailey account losses, Interpublic in fourth quarter 2006took a $27.2 million goodwill impairment charge to reduce the carry-ing value of Dailey on Interpublic’s balance sheet; that was the onlyimpairment charge Interpublic took in 2006. Cliff Einstein continues aschairman and still works on the agency’s anchor client, SouthernCalifornia Ford Dealers, and Steve Rabosky continues as president-chief creative officer. The former agency of Mr. Miller, Suissa Miller,was purchased by Interpublic in 2000 and later merged with Dailey.Top Executive: Bruce Miller, CEOHeadquarters: Dailey & Associates / 8687 Melrose Ave., Suite G400,West Hollywood, Calif. 90069 / Phone: (310) 360-3100 / Fax: (310) 360-0810 / URL: www.daileyads.com

Deutsch*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$159.9 $149.4 7.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .953 935 1.9

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Notes: Deutsch is an autonomous agency in Interpublic. Deutsch,which lost big clients, Bank of America, Revlon, Mitsubishi Motors ofNorth America among others in 2005, bounced back in 2006, expand-ing relations with General Motors Corp., and regaining Ikea which ithad lost in 2000, and DirecTV, which it had lost in 2004. It also wonZillow.com, an online real estate company, and then in early 2007gained Saturn. As Chairman Donny Deutsch further removed himselffrom management, CEO Linda Sawyer led the return to the agency’sheyday earlier in the decade when Deutsch was named Ad Age’sAgency of the Year (in 2003). Peter Nicholson became partner, chiefcreative officer in 2006 at Deutsch New York, replacing Kathy Delaney,who left in December. Also leaving from the New York office at thattime was Jeffrey Wolf, director of account planning. The agency, found-ed as David Deutsch Associates in New York in 1969, became DeutschInc. in 1984 when Donny Deutsch took over from his father. Deutschopened in Los Angeles in 1995, and in 2000 was acquired byInterpublic. The agency operates deutschMedia, a full-service mediaspecialist company also involved in product placement, directDeutsch, adirect marketing unit focusing on one-to-one marketing and CRM, butalso involved in healthcare and retail marketing, and iDeutsch, aninteractive unit.Top Executive: Donny Deutsch, chmn / Linda Sawyer, CEOHeadquarters: Deutsch / 111 Eighth Ave., 14th Fl., New York, N.Y.10011 / Phone: (212) 981-7600 / Fax: (212) 981-7525 / URL:www.deutschinc.com

Fitzgerald & Co.*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$25.0 $20.0 25.0

Employees 2006 2005 % chgU.S. 156 152 2.6

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Fitzgerald is part of the McCann Worldgroup. The agencyserves as home to the regional offices of Universal McCann, and WeberShandwick Worldwide within Interpublic. Additionally, Fitzgeraldboasts its own brand planning firm, Brand Development Group. Theagency in 2005 merged with Austin Kelley Advertising, a traditional,full-service ad agency with a focus on retail. Fitzgerald was founded in1983 and became part of Interpublic in 1998.Top Executive: David P. Fitzgerald, pres & CEOHeadquarters: Fitzgerald & Co. / One Buckhead Plaza, 3060Peachtree Rd. N.W., Ste 500, Atlanta, Ga. 30305 / Phone: (404) 504-6900 / Fax: (404) 239-0548 / URL: www.fitzco.com

Gotham*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$21.0 $30.0 -30.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .148 165 -10.3

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Gotham is an autonomous, full-service agency whose primarydisciplines are advertising, full-service and branding, and productdesign. The agency’s secondary foci are retail marketing, women’s mar-keting and healthcare. In early 2006, Larry Dunst became chairman-emeritus, relinquishing his CEO post to Gunnar Wilmot who hadbecome chairman in 2004. Estimated revenue for 2005 was revised byAd Age.Top Executive: Gunnar Wilmot, chmn & CEOHeadquarters: Gotham / 100 Fifth Ave., New York, N.Y. 10011 /Phone: (212) 414-7000 / Fax: (212) 414-7107 / URL:www.gothaminc.com

Hill Holliday*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$120.0 $109.1 10.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .660 608 8.6

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 5 0.0

Notes: Hill Holliday, founded in 1968, is headquartered in Boston,with offices in New York, Greenville, S.C. (Erwin-Penland) and Miami,a media office in San Francisco, and a customer-relationship marketinggroup based in Framingham, Mass. Founder Jack Connors, who contin-ues as chairman, was among a group of business executives (alsoincluding former General Electric Co. CEO Jack Welch) who declaredinterest in late 2006 in buying The Boston Globe from The New York



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Times Co. Hill Holliday’s disciplines include media, Hispanic, relation-ship marketing, internet, healthcare, design and PR. About a quarter ofits revenue traditionally comes from integrated marketing services. Theagency has a growing Hispanic business that in February 2006 changedits name from Hill Holliday Hispanic to Abece (A,B,C in Spanish). Theagency’s healthcare discipline largely comes from Lowe Grob Health &Science, which Interpublic shifted to Hill Holliday in March 2004. Thatshop is now located in Boston and has assumed the Hill Holliday name.Top Executive: Mike Sheehan, pres & CEOHeadquarters: Hill Holliday / John Hancock Tower, 200 ClarendonSt., Boston, Mass. 02116 / Phone: (617) 859-4000 / Fax: (617) 927-4620/ URL: www.hhcc.com

Horizon.FCBNotes: Horizon.FCB, 51% owned by FCB, is an Athens-based networkwith eight shops in the Middle East.Top Executive: Rafic Saadeh, chmn & CEOHeadquarters: Horizon.FCB / City Plaza, 85 Vouliagmenis Ave.,Glyfada, Athens, Greece 166 74 / Phone: 30 210 960 3600 / Fax: 30 210960 3660 / URL: www.fcb.com

IW Group*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$7.8 $6.7 16.5

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .52 46 13.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 3 0.0

Notes: IW Group, formerly Imada Wong Communications Group, is amulticultural, multi-ethnic agency with a focus on reaching Asian com-munities in the U.S. It has offices in Los Angeles, San Francisco andNew York. Founded in 1990 by Bill Imada, chairman & CEO, IW hascapabilities in 12 Asian languages. It is 49% owned by Interpublic.Top Executive: Nita Song, pres & chief operating officerHeadquarters: IW Group / 8687 Melrose Ave., G540, WestHollywood, Calif. 90069 / Phone: (310) 289-5500 / Fax: (310) 289-5501/ URL: www.iwgroupinc.com

Jay Advertising*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$9.3 $10.7 -13.1

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .65 75 -13.3

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Jay Advertising is a full-service ad agency involved in advertis-ing, planning/research, promotions, media and PR. The agency startedas a small consumer boutique in 1973 and grew to represent numerousBuick and GMC dealer groups across the country. Jay was acquiredin1996 by Interpublic (whose largest client is GM). Jay entered an

alliance with a rival in 2006: Interpublic's Jay and Publicis' Leo BurnettDetroit affiliate, Martin Retail Group, Birmingham, Ala., in May 2006formed Martin-Jay Retail Group to handle Buick-Pontiac-GMCregional dealer accounts for GM. The accounts, valued at $150 million,previously were handled by separate agencies: Jay/McCann on Buick,Jay/Lowe on GMC and Martin/Burnett on Pontiac.Top Executive: Gregory W. Smith, pres & chief operating officerHeadquarters: Jay Advertising / 170 Linden Oaks, Rochester, N.Y.14625 / Phone: (585) 264-3600 / Fax: (585) 264-3650 / URL:www.jayadvertising.com

Lowe Worldwide*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$320.0 $380.7 -15.9

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$70.0 $80.4 -12.9

Non-U.S. . . . . . . . . . . . . . . . . . . . .$250.0 $300.3 -16.7

Notes: Lowe downsized throughout 2006, shrinking its global presencefrom 83 offices to 36, while emphasizing nine hub markets: New York,London, Sao Paulo, Paris, Madrid, Stockholm, Mumbai, Shanghai andBangkok. Each hub leads a cluster of agencies within their geographicreach. This reorganization, considered necessary to restore Interpublic toprofitability, largely involved either shuttering offices or selling the shopsto original owners or local management. Lowe, for example, shuttered itsGerman offices that at one time employed about 500. It then started LoweDeutschland with Scholz & Friends, the latter claiming 80% of the ven-ture, essentially formed to service Lowe’s big Unilever account. Under thereorganization plan, Lowe utilizes Interpublic shops, DraftFCB for direct,Jack Morton Worldwide for event marketing, R/GA for interactive, etc.—specialties stronger outside Lowe than within. Lowe’s downsizing is theresult of numerous client defections the past several years: Macy’s,Electrolux, Century 21, UPS and considerable Unilever business includingOmo in Europe, all left in 2005. Lowe lost Renault in Latin America inJanuary 2007 to Publicis, which now handles Renault in 48 countries. Theagency has had some success pitching new business in 2006, gaining XMRadio, EarthLink and Twinings Tea in the U.S., for example. Agency topmanagement underwent change when Stephen Gatfield, Interpublic’sexecutive VP-director of global architecture and innovation, was movedinto Lowe in February 2006 to share some of the day-to-day operationalload with Tony Wright.A month later, Mr. Gatfield was named worldwideCEO, shifting then president and CEO Tony Wright to chairman. Mr.Wright now reports to Mr. Gatfield and not Interpublic CEO MichaelRoth. In May 2006, Nancy Hill became CEO for Lowe North America,focusing on new client growth. She had been a managing director atBBDO in New York, and is a past president of Hill Holliday, San Francisco.Kevin Allen became vice chairman of Lowe in July 2006, responsible forglobal marketing and business development. He is based in London. Priorto the appointment, Mr. Allen was exec VP, worldwide director of globalaccounts at McCann Worldgroup.Amanda Walsh in October became chiefexecutive of Lowe’s London office, succeeding Garry Lace, who resigned.Ms. Walsh formerly was chief executive in Europe for Red Cell, a WPPnetwork that downsized in 2006 to the eight-member Voluntarily UnitedGroup of Creative Agencies. Mr. Lace’s resignation in May 2006 came twomonths after he had been suspended when Interpublic began a probe intoallegations he met with Frank Lowe regarding the agency’s Tesco account.



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That account jumped at the turn of the year to Mr. Lowe’s startup, RedBrick Road. Lowe London’s Chairman Paul Weinberger went over to Mr.Lowe’s shop along with several top creatives. Interpublic began legal pro-ceedings in New York against Mr. Lowe in January 2006, claiming he vio-lated “contractual and fiduciary duties arising from his tenure at the headof its Lowe Worldwide agency network”—namely raiding Lowe of per-sonnel (Interpublic and Mr. Lowe in January 2007 withdrew claimsagainst each other, ending their battle), not to mention its U.K. supermar-ket client Tesco, valued at $80 million in billings. Tesco had been a Loweaccount since 1989. In first-quarter 2006, Interpublic sold its remaininginterest in Lowe’s creative shop, Enterprise Nexus Communications,Mumbai, to WPP, which merged the unit into Bates Asia’s India operation.WPP had already purchased a majority of the Indian shop in late 2005.Top Executive: Stephen Gatfield, CEOHeadquarters: Lowe Worldwide / 150 E. 42nd St., New York, N.Y.10017 / Phone: (212) 605-8000 / Fax: (212) 605-8100 / URL:www.loweworldwide.com

Martin Agency*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$63.6 $60.0 6.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .368 353 4.2

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 5 0.0

Notes: Martin Agency, founded in 1965, is an integrated, nationalagency based in Richmond, Va. The agency, which also has a New Yorkoffice, services a range of consumer and B2B clients, one of its latestclient acquisitions being Wal-Mart Stores, won in an agency reviewearlier in 2007. Martin focuses on advertising, direct and database mar-keting, and offers interactive, PR and sports & entertainment servicesas well. In December 2006, longtime execs, Beth Rilee-Kelley, directorof creative resources, and Matt Williams, group planning director, werenamed partners in the agency, bringing the total number of partners to10. Estimated revenue for 2005 was revised by Ad Age.Top Executive: John B. Adams, Jr., chmn, mg ptnr & CEOHeadquarters: Martin Agency / One Shockoe Plaza, Richmond, Va.23219- 4132 / Phone: (804) 698-8000 / Fax: (804) 698-8400 / URL:www.martinagency.com

McCann Erickson Worldwide*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$1,479.2 $1,461.1 1.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$443.4 $435.6 1.8

Non-U.S. . . . . . . . . . . . . . . . . . .$1,035.8 $1,025.5 1.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . .3,700 4,000 -7.5

Non-U.S. . . . . . . . . . . . . . . . . . . . .10,460 10,500 -0.4


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 5 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .175 175 0.0

Notes: McCann Erickson Worldwide, the lead agency in McCannWorldgroup, remained a bright spot at Interpublic even though its esti-mated revenue rose less than 2% in 2006. McCann resides in theIntegrated Agency Network segment at Interpublic, a unit that suffereda 1.8% decline in worldwide revenue in 2006 due to the sale of severalbusinesses partially offset by changes in foreign currency exchangerates and an organic increase in business primarily driven by McCannand DraftFCB. Those two agencies helped revenue rise 0.7% on anorganic basis. The organic increase at McCann was the result of higherrevenue from existing clients across domestic and internationalregions, primarily Asia-Pacific and Latin America, said Interpublic.McCann’s increase was primarily driven by digital, direct and eventmarketing. During the year, Gary Lee became CFO at McCannWorldgroup, replacing Ramesh Rajan, who returned to the parentInterpublic as senior VP-financial operations. Mr. Rajan moved into theMcCann post in 2003. McCann offers a network of 180 offices, five inthe U.S. McCann, one of the oldest agencies, was founded in the U.S.105 years ago. It expanded to Latin America 77 years ago, Europe 76years ago, and Asia-Pacific 47 years ago. In the U.S., its primary officesare in New York, Detroit, Los Angeles, San Francisco and Salt Lake City.Its subparent, McCann Worldgroup, also includes a portfolio of special-ized marketing companies: Universal McCann (media planning/buy-ing; communications architecture); MRM Partners (direct/customerrelationship management; on-line marketing communications throughZentropy); Momentum (event marketing/sponsorship/sales promo-tion); and Torre Lazur McCann (healthcare communications). In addi-tion, the Worldgroup collaborative offering includes alliances withFutureBrand (consulting/design) and Weber Shandwick (public rela-tions) through Interpublic.Top Executive: John J. Dooner Jr., chmn & CEOHeadquarters: McCann Erickson Worldwide / 622 Third Ave., NewYork, N.Y. 10017 / Phone: (646) 865-2000 / Fax: (646) 487-9610 / URL:www.mccann.com

Mullen*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$112.0 $100.0 12.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 4 0.0

Notes: Mullen, with offices in Wenham, Mass., Winston-Salem, N.C.,Pittsburgh and Detroit, is an autonomous agency within Interpublic.Mullen is involved in general advertising as well as direct, interactive,design, PR and media planning. Mullen in May 2006 made separategroups out of its interactive and direct marketing units, previouslycombined under customer relationship marketing. Head of interactiveis Eric Healy, group marketing director, promoted to senior VP, directorof Mullen Interactive. Jim Schwantner is senior VP, director for directand analytics marketing at Mullen Direct, coming to Mullen from hisown consultancy. Catherine Bartholow, former head of CRM, is nowdirecting the direct and interactive groups at the agency’s office inWinston-Salem. Estimated revenue for 2005 was revised by Ad Age.Top Executive: Joe Grimaldi, chief exec officerHeadquarters: Mullen / 36 Essex St., Wenham, Mass. 01984-1799 /Phone: (978) 468-1155 / Fax: (978) 468-1133 / URL: www.mullen.com



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NAS Recruitment CommunicationsAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .330 300 10.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .37 34 8.8

Notes: NAS Recruitment Communications is a recruitment agencyfounded in 1947. It was bought by McCann in June 2000 when NASwas known as Nationwide Advertising Service. NAS, headquartered inCleveland, has offices in 37 cities throughout North America. Theagency is a full-service recruitment agency and is part of McCannWorldgroup.Top Executive: John Graham, CEOHeadquarters: NAS Recruitment Communications / 1 InfinityCorporate Centre Dr., Cleveland, Ohio 44125 / Phone: (216) 478-0300/ Fax: (216) 468-8115 / URL: www.nasrecruitment.com

Promoseven NetworkAgency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$85.0 $65.0 30.8



Notes: Promoseven, 40% owned by McCann Erickson Worldwide, isa network of 19 agencies in the Middle East and North Africa.Top Executive: Akram Miknas, chmnHeadquarters: Promoseven Network / Emarat Atrium Building,Sheikh Zayed Rd., Dubai, U.A.E. 9414 / Phone: 9714 321 0007 / Fax:9714 321 0008 / URL: www.promoseven.com

Sedgwick Rd.*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$3.5 $10.7 -67.3

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .40 61 -34.4

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Sedgwick Rd. is a traditional, full-service agency that brokeaway from McCann Erickson in 2001 to become its own brand withinInterpublic, although it remains part of McCann Worldgroup. Agencyrevenue felt the impact of the loss of Washington Mutual, which left inDecember 2005 and 21st Century Insurance in August 2006. Theagency won but then parted with another significant client in 2006,21st Century Insurance.Top Executive: Jim Walker, presHeadquarters: Sedgwick Rd. / 1741 First Ave. South, Seattle, Wash.98134 / Phone: (206) 971-4200 / Fax: (206) 971-4299 / URL: www.sedg-wickrd.com

Siboney USAAgency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$5.8 $5.8 0.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .44 44 0.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Notes: Siboney USA is an Hispanic shop with offices in Miami andNew York. Its origins trace to the Havana shop, Siboney, founded in1953 and subsequently expanded into a network of agencies acrossLatin America. Interpublic owns 49% of the agency. Estimated revenuefor 2005 was revised by Ad Age.Top Executive: Jose M. Cubas, pres & CEOHeadquarters: Siboney USA / 1401 Brickell Ave., Ste. 1100, Miami,Fla. 33131 / Phone: (305) 373-2517 / Fax: (305) 373-0206 / URL:www.siboneyUSA.com

Tierney Communications*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$17.0 $14.1 20.6

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .152 148 2.7

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 3 -33.3

Notes: Tierney Communications is a full-service agency with divi-sions that include advertising, PR, direct, interactive, public affairs,media, celebrity marketing, crisis management and gender marketing.Tierney was part of True North Communications when it was acquiredby Interpublic in 2001.Top Executive: Mary S. Austen, pres & CEOHeadquarters: Tierney Communications / 200 S. Broad St.,Philadelphia, Pa. 19102-3802 / Phone: (215) 790-4100 / Fax: (215) 790-4363 / URL: www.tierneyagency.com

TM Advertising*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$40.5 $40.0 1.3

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .229 211 8.5

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Notes: TM Advertising is a full-service Dallas-areea agency withoffices in Austin, Houston, New Orleans and Toronto. The agency hasan interactive group called t:m interactive, which now accounts forabout 25% of TM’s revenue. TM operates independently within theMcCann Worldgroup network. The agency moniker is an abbreviationof Temerlin McClain, a name shortened to just TM in 2004, reflectingthe fact that neither Dennis McClain nor Liener Temerlin remain withthe agency. TM was founded in 1934 as Glenn Advertising and becameGlenn Bozell & Jacobs in 1973. It later morphed into Bozell Dallasbefore becoming Temerlin McClain in 1992. Estimated revenue for



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2005 was revised by Ad Age. It entered Interpubluc with the 2001asquisition of True North.Top Executive: Tom Hansen, presHeadquarters: TM Advertising / 6555 Sierra Dr., Irving, Texas 75039/ Phone: (972) 556-1100 / Fax: (972) 830-2619 / URL: www.tm.com

INTEGRATED MARKETING AGENCIESInterpublic Marketing Services*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$1,061.7 $991.1 7.1

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$686.7 $627.8 9.4

Non-U.S. . . . . . . . . . . . . . . . . . . . .$375.0 $363.4 3.2

Notes: Interpublic Marketing Services is an Ad Age construct and repre-sents the estimated totals of Interpublic’s marketing services operations.

FutureBrandAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .100 100 0.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 3 33.3

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .23 12 91.7

Notes: FutureBrand is a global branding firm with 21 offices in 17countries. FutureBrand opened a new office in Sydney in 2006 to com-plement its base in Melbourne. The agency named Joseph Gallegosdirector of client development for North America, reporting to SteveBeck, chief stategic officer and president of North America.FutureBrand provides expertise, tools and integrated services in corpo-rate identity, brand design, brand innovation, brand analytics, brandvaluation, packaging, branded environments, customer-driven e-strate-gy, interactive/digital branding and interactive Web design.FutureBrand is part of the Constituency Management Group atInterpublic.Top Executive: Jean-Louis Dumeu, chmn & CEOHeadquarters: FutureBrand / 300 Park Ave. South, New York, N.Y.10010 / Phone: (212) 931-6300 / Fax: (212) 932-6310 / URL:www.futurebrand.com

DraftFCB*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$941.2 $813.8 15.7

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$496.1 $424.8 16.8

Non-U.S. . . . . . . . . . . . . . . . . . . . .$445.1 $389.0 14.4


U.S. . . . . . . . . . . . . . . . . . . . . . . . . .2,995 2,039 46.9

Non-U.S. . . . . . . . . . . . . . . . . . . . . .6,005 961 524.9


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 7 142.9

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .163 31 425.8

Notes: DraftFCB is the name of the merged Interpublic marketingservices unit, Draft, and general ad agency, FCB Worldwide, which theholding company began to combine in June 2006, knitting together9,000 people in 180 global offices in 110 countries. By Jan. 1, 2007,DraftFCB began operating under a common P&L. “This is what clientsare looking for, the big idea that can be brought across all media, allchannels, all distribution models,” said Interpublic Chairman-CEOMichael I. Roth at the time of the merger. Indeed, DraftFCB seeminglygot a big leg-up early on in its life as a merged shop when in lateOctober 2006 it won a heavily competitive review for the creative por-tion of Wal-Mart’s $580 million account. But by the first week ofDecember, Wal-Mart had promptly yanked the account away fromDraftFCB when it surfaced that two Wal-Mart execs involved in theselection had allegedly maintained an improper relationship and hadaccepted gratuities from potential vendors. Wal-Mart fired those execsas well. Wal-Mart subsequently hired another Interpublic shop for cre-ative, Martin Agency. DraftFCB rebounded somewhat in April 2007when Sears Holdings Corp. moved the $200 million Kmart accountfrom WPP’s Grey Worldwide to DraftFCB without a review. Mergingthe two agencies amounted to a major restructuring of management.Howard Draft, the former head of Draft, came out on top as chairman-CEO, as Steven Blamer, the chief executive of FCB at the time, left aftera transition period. Joining Mr. Draft at the top in October 2006 wasBill Cella as vice chairman. He previously was chairman-CEO ofMagna Global. Laurence Boschetto in September 2006 became presi-dent-COO of DraftFCB. He had been Draft president-COO sinceJanuary, and previously led Draft New York. At the same time, BobOates became CFO. He previously was CFO at FCB. Jonathan Harries,world chief creative officer of the combined unit, moved into that posi-tion from global CCO at FCB. For regional shops, Mark Modestobecame president DraftFCB Chicago. He was co-president of FCB inChicago. Tom O’Keefe became CCO at DraftFCB Chicago, previouslyholding that title at FCB Chicago. Yvonne Furth became COO ofDraftFCB, moving from president of Draft Chicago. Lor Gold is nowchief promotions, retail and advertising at DraftFCB, moving fromDraft Chicago CCO. Mark Pacchini became president, global accounts,China and regional offices, moving from FCB Chicago co-president,covering offices in Greater China, Seattle, as well as San Francisco andIrvine, Calif. Peter DeNunzio became president DraftFCB New Yorkwhere Christoph Becker, formerly CCO at FCB New York, is now CCO.Mr. DeNunzio succeeded Steve Centrillo, who left at the same time. Mr.Centrillo had been CEO in New York for nearly a year, moving into theposition after serving several months as FCB’s chief growth officer. Hereported as CEO to Mr. Blamer. Both Messrs. Centrillo and Blamerworked together at Grey Worldwide. DraftFCB New York general man-ager, Wendy Lurie, held that title at Draft New York. Newly namedDraftFCB Healthcare (from FCB Healthcare) retained president DanaMaiman. Draft International president David Florence became region-al president DraftFCB for Europe, Middle East, Africa, Australia, NewZealand and Canada. FCB International president-CEO RafaeldeGuzman became regional president DraftFCB of Latin America,Korea and Japan. FCB-Ulika CEO Anil Kapoor became presidentDraftFCB for India, Indonesia, Singapore, Malaysia, Thailand and thePhilippines. Pam Larrick became chief digital, direct and CRM officer atDraftFCB, moving up from chairman of FCBi. Tony Weisman, previ-



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ously Draft Chicago chief marketing officer, became global chiefgrowth officer. Richard Gagnon, formerly FCB U.S. media president,became global chief media officer DraftFCB. In January 2007, TobySachs, former group management director, became chief global growthofficer, overseeing new business efforts at the agency. Nancy Leibig leftDraftFCB in January 2007 as exec VP-director of business developmentto become managing director, business development at DDBWorldwide. She had helped the agency win the Wal-Mart account inOctober. In the merger, DraftFCB consolidated digital offerings intoDraftFCB digital, eliminating FCBi as a branded agency. FCB, foundedin 1873, lays claim to being the world’s third oldest agency. Draft,founded in 1978, is one of the world’s largest customer relationshipmarketing agencies. Both trace their origins to Chicago. Estimated rev-enue for 2005 represents the sum of FCB and Draft for that year.Interpublic bought FCB in 2001 in its $1.63 billion True North acquisi-tion. Interpublic bought Draft in 1996 for $87 million in stock.Top Executive: Howard Draft, chmn & CEOHeadquarters: DraftFCB / 633 N. St. Clair St., Chicago, Ill. 60611 /Phone: (312) 944-3500 / Fax: (312) 944-3566 / URL: www.draftfcb.comHeadquarters: DraftFCB / 100 W. 33rd, New York, N.Y 10001 /Phone: (212) 885-3000 / URL: www.draftfcb.com

General Motors R*WorksNotes: GM R*Works is a full-service promotions and event planningpartner dedicated to serving a single client: General Motors. The agencyhas dual national headquarters located in Detroit and New York withregional offices in Atlanta, Chicago, Dallas, Los Angeles, and New York.GM R*Works was founded in 1999 to bring the planning of regionaland local GM events, promotions and sponsorships under the control ofa single organization.Top Executive: Ray Volpe, CEOHeadquarters: General Motors R*Works / 1 Woodward Ave., Ste.1200, Detroit, Mich. 48226 / Phone: (313) 596-9100 / Fax: (313) 961-1623 / URL: www.gmrworks.com

Hacker Group*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$17.9 $17.2 4.1

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .130 120 8.3

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Hacker Group, founded in 1985, specializes in direct marketing,especially direct mail and e-marketing both on an online and interac-tive basis.Top Executive: Spyro Kourtis, presHeadquarters: Hacker Group / 1110 112th Ave. NE, Bellevue, Wash.98004- 4571 / Phone: (425) 454-8556 / Fax: (425) 455-5694 / URL:www.hackergroup.com

Jack Morton Worldwide*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$148.9 $141.5 5.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$124.8 $115.5 8.1

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$24.1 $26.0 -7.3


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .450 430 4.7

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .160 145 10.3


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 10 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .6 5 20.0

Notes: Jack Morton Co. is an experiential marketing communicationscompany with offices in the U.S., Europe, Asia and Australia. A Beijingoffice was opened in early 2006 led by Rebecca Lim, managing director.Jack Morton is largely involved in meetings and events, training,exhibits, environmental design and interactive media. The companyalso creates large-scale, globally-televised ceremonies. In mid-2006,Laura Shuler was named president and chief strategy officer of U.S.operations, the latter a new post. Chris Cavanaugh at the same time wasnamed chief client officer, also a new position, from exec VP-managingdirector of the New York office, a position assumed by LaurenceCroneen who moved from the company’s London office. Jack Mortonhas 10 U.S. and six non-U.S. offices. The agency was founded in 1939when Irving “Jack” Morton opened Jack Morton Productions inWashington with the vision of enhancing corporate association meet-ings with music and entertainment. The company ultimately workedwith such stars as Jack Benny, George Burns, Bob Hope and RedSkelton. The agency became part of Interpublic in 1998. Founder JackMorton died in June 2004 at the age of 94.Top Executive: Josh McCall, CEOHeadquarters: Jack Morton Worldwide / 142 Berkeley St., Boston,Mass. 02116 / Phone: (617) 585-7000 / Fax: (212) 401-7010 / URL:www.jackmorton.com

Marketing Drive Worldwide*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$75.5 $72.4 4.3

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$58.9 $56.5 4.2

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$16.6 $15.9 4.4


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .151 130 16.2

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .49 35 40.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 8 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .13 12 8.3

Notes: Marketing Drive is a promotional marketing agency with U.S.offices in Bentonville, Ark., Boston, Irvine, Calif., New York, Norwalk,Conn. (headquarters), San Francisco and Seattle. The agency has 13outside the U.S. It was created in 1999 out of sales promotion agencies



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Market Growth Resources, McCracken Brooks and Wells Marketing.Impact and Event Management and Promotions joined the company inMay 2000.Top Executive: Dean Buresh, CEOHeadquarters: Marketing Drive Worldwide / 800 Connecticut Ave.3rd fl. East, Norwalk, Conn. 06854 / Phone: (203) 857-6100 / Fax: /URL: www.marketingdrive.com

Momentum Worldwide*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$157.0 $144.6 8.6

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$107.0 $95.0 12.6

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$50.0 $49.6 0.8


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .649 494 31.4

Non-U.S. . . . . . . . . . . . . . . . . . . . . .1,800 1,498 20.2


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 9 11.1

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .72 41 75.6

Notes: Momentum Worldwide is a marketing services agencyinvolved in promotion marketing, event marketing, retail marketing,sponsorship consultation and activation. The agency also has aMomentum Music and Entertainment unit based in New York thatdevelops, manages and produces live music events. Momentum is partof McCann Worldgroup. Estimated revenue for 2005 was revised by AdAge.Top Executive: Christopher Weil, chmn & CEOHeadquarters: Momentum Worldwide / 161 Sixth Ave., 8th Fl., NewYork, N.Y. 10013 / Phone: (212) 367-4500 / Fax: (212) 367-4501 / URL:www.momentumww.com

MRM Worldwide*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$244.0 $227.3 7.3

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$120.0 $104.4 14.9

Non-U.S. . . . . . . . . . . . . . . . . . . . .$124.0 $122.9 0.9


U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1,205 1,150 4.8

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .896 850 5.4


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 7 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .60 60 0.0

Notes: MRM Worldwide is a global network involved in digital anddirect marketing and in-market programs. Primary services are direct,database marketing and interactive; secondary disciplines are health-care, media services and custom publishing. MRM is part of McCannWorldGroup. It has 67 offices in 37 countries.

Top Executive: Reuben Hendell, CEOHeadquarters: MRM Worldwide / 622 Third Ave., New York, N.Y.10017 / Phone: (646) 865-6230 / Fax: (646) 865-6264 / URL:www.mrmpworldwide.com

OctagonAgency totalsEmployees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .1,000 1,000 0.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .600 1,000 -40.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .35 20 75.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .25 40 -37.5

Notes: Octagon is a global sports and entertainment content market-ing company involved in engagement marketing, its term for consult-ing, events, promotions, PR and property representation; athletes andpersonalities, including management and procurement; television,including rights, production, sales, distribution and new media strate-gies, and music and entertainment, both management and production.Octagon employs more than 1,000 in 60 offices across 24 countries.Top Executive: Rick Dudley, pres & CEOHeadquarters: Octagon / 800 Connecticut Ave., 2nd Fl., Norwalk,Conn. 06854 / Phone: (203) 354-7400 / Fax: (203) 354-7600 / URL:www.octagon.com

R/GA*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$82.0 $67.0 22.4

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$76.6 $62.6 22.4

Non-U.S. . . . . . . . . . . . . . . . . . . . . . .$5.4 $4.4 22.7


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .502 450 11.6

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .13 3 333.3


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: R/GA, founded in 1977 as R/Greenberg Associates, a 2-Dgraphic animation company, is an ad agency primarily working ininteractive and new media. R/GA boosted its services in 2006 byopened a mobile practice and an emerging media lab called MEMA(Mobile and Emerging Media/Applications), a unit headed by RichardTing, VP-executive creative director. At the same time, Webster Lewinwas hired as director-mobile marketing. Formerly of VML, Mr. Lewinco-chairs the Mobile Marketing Association’s mobile marketing strate-gies and best practices committee. R/GA, which expanded to Europe in2005 by opening a shop in London, is planning a Paris shop in the nearfuture to service its L’Oreal account among others. The agency made anumber of appointments in 2006, including promoting Nick Law tochief creative officer, North America, a position formerly held by chair-



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man and CEO, Bob Greenberg. Mr. Law reports to Mr. Greenberg, whoretained his creative duties as global chief creative officer. Earlier in theyear, Michael Kaczmarski joined R/GA as chief financial officer, comingfrom Ketchum where he held several positions, including worldwidechief financial officer and exec VP; Stephen Plumlee was promoted tochief operating officer, exec VP, responsible for coordinating the com-pany’s global operations and leadership of the digital studio, R/GA’sdigital media production group; and Otso Huovinen became the firstemployee at R/GA Helsinki, a shop opened within Lowe Worldwide’sHelsinki unit, to service the Nokia account. R/GA came to Interpublicin the 2001 True North acquisition.Top Executive: Robert M. Greenberg, chmn, CEO & global chief cre-ative officerHeadquarters: R/GA / 350 W. 39th St., New York, N.Y. 10018 /Phone: (212) 946-4000 / Fax: (212) 946-4010 / URL: www.rga.com

Wahlstrom GroupAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .220 220 0.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 7 0.0

Notes: Wahlstrom is a Yellow Pages and directory marketing agency.In the U.S. the agency, a Certified Marketing Representative (CMR) inthe YP business, handles media planning and creative for client place-ments in approximately 6,000 directories. It also has a field marketingunit. The agency operates in the Caribbean and Canada in addition tothe U.S. Wahlstrom was founded in 1954 by Frederick Wahlstrom.Wahlstrom says billings run over $200 million.Top Executive: Peter C. Broadbent, CEOHeadquarters: Wahlstrom Group / 800 Connecticut Ave., Norwalk,Conn. 06854 / Phone: (203) 299-4200 / Fax: / URL:www.wahlstrom.com

Zipatoni Co.*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$20.9 $20.1 4.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .150 150 0.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 6 -16.7

Notes: Zipatoni is a broadly-based promotional marketing agencywith offices in St. Louis, Chicago, San Francisco and Philadelphia. Theagency is involved in strategic planning to advertising, interactive,retail, franchise marketing and store design, to event and direct mar-keting. It defines itself as a consumer activation agency. Zipatoni wasfounded in 1985 in St. Louis.Top Executive: Karen Sauder, presHeadquarters: Zipatoni Co. / 555 Washington Ave., St. Louis, Mo.63101 / Phone: (314) 231-2400 / Fax: (314) 345-4321 / URL: www.zipa-toni.com

HEALTHCARE AGENCIESInterpublic Healthcare*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$434.5 $420.6 3.3

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$297.2 $288.6 3.0

Non-U.S. . . . . . . . . . . . . . . . . . . . .$137.3 $132.0 4.0

Notes: Interpublic Healthcare is an Ad Age construct and representsthe estimated totals of Interpublic’s healthcare agency operations.

Adair-Greene Healthcare CommunicationsAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 38 -34.2

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Adair-Greene, a medical agency, was purchased by McCannErickson in mid-2000.Top Executive: Mark Perlotto, exec VP & chief mktg officerHeadquarters: Adair-Greene Healthcare Communications / 200Atlanta Technology Center / 1575 Northside Dr. NW, Atlanta, Ga.30318 / Phone: (404) 351-8424 / Fax: (404) 352-8154 / URL:www.aghealthcare.com

AlchemyNotes: Alchemy is a medical agency founded in 2002.Top Executive: Amy Sacks, CEO & chief creative officerHeadquarters: Alchemy / 440 Park Ave. South, 3rd Fl., New York,N.Y. 10016 / Phone: (212) 605-8400 / Fax: (212) 605-5894 / URL:www.alchemyny.com

DraftFCB HealthCareAgency totalsEmployees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . .396 306 29.4

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .306 231 32.5

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .90 75 20.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .7 6 16.7

Notes: DraftFCB HealthCare is a medical agency network with a U.S.office in New York. The network has international offices in Belgium,the U.K., Australia, New Zealand and South Africa. The agency wasfounded as Vicom Associates in 1977 and became part of FCB in 1984.Interpublic bought FCB in 2001.Top Executive: Tom Domanico & Dana Maiman, co-CEOsHeadquarters: DraftFCB HealthCare / 100 W. 33rd St., 7th Fl., NewYork, N.Y. 10001 / Phone: (212) 672-2300 / Fax: (212) 672-2301 / URL:www.draftfcbhealthcare.com



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Integrated Communications Corp.Agency totalsEmployees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . .290 258 12.4

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .275 240 14.6

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .15 18 -16.7


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: ICC is a professional healthcare agency.Top Executive: Steve Viviano, pres & CEOHeadquarters: Integrated Communications Corp. / 5 Sylvan Way,Parsippany, N.J. 07054 / Phone: (973) 984-2755 / Fax: (973) 984-2759 /URL: www.integratedus.com

Interlink Healthcare Communications Corp.Agency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .102 80 27.5

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 2 -50.0

Notes: Interlink Healthcare Communications, based in Lawrenceville,N.J., is an ICC Group company and is part of the Lowe Healthcare net-work.Top Executive: Larry Iaquinto, presHeadquarters: Interlink Healthcare Communications Corp. / 989Lenox Dr. Suite 300, Lawrence, N.J. 08648 / Phone: (609) 406-9600 /Fax: (609) 406-9046 / URL: www.interlinkhc.com

Lowe Healthcare WorldwideNotes: Lowe Healthcare, headquartered in Parsippany, N.J., is a globalcommunications network that provides professional & consumeradvertising, direct-to-consumer promotion, medical education, digitalcommunications, PR and managed care marketing. Its network includesIntegrated Communications, Parsippany, N.J., a worldwide medicalagency; Pace, Parsippany, a full-service healthcare communicationsagency; Interlink Healthcare Communications, Lawrenceville, N.J., afull-service healthcare advertising and medical education company;Lowe Azure, Richmond, Surrey, U.K., a specialist healthcare branding,advertising and promotion agency within Lowe Healthcare EuropeGroup; and Lowe Fusion, also Richmond, Surrey, U.K., a specialisthealthcare communications, medical education and PR agency withinLowe Healthcare Europe Group; and Lintas Healthcare, Mumbai. LoweHealthcare is part of Lowe Worldwide.Top Executive: Sal Perreca, chmn & CEOHeadquarters: Lowe Healthcare Worldwide / 5 Sylvan Way,Parsippany, N.J. 07054 / Phone: (973) 984-2755 / Fax: (973) 984-2159

McCann Healthcare WorldwideAgency totalsEmployees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .1,600 1,300 23.1

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .700 600 16.7

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .900 700 28.6


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 14 14.3

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .61 39 56.4

Notes: McCann Healthcare Worldwide has more than than 50 officesin 35 cities in 18 countries in North America, Asia, Europe and LatinAmerica. Its largest U.S. operation is Torre Lazur. Other U.S. entities atMcCann Healthcare are Adair-Greene Healthcare Communications,Atlanta, and Regan Campbell Ward, New York. McCann Healthcare hastwo medical communications companies: Caudex Medical andComplete Medical Communications.Top Executive: Richard Nordstrom, CEOHeadquarters: McCann Healthcare Worldwide / 20 Waterview Blvd.,Parsippany, N.J. 07054 / Phone: (973) 263-9100 / Fax: (973) 263-4113 /URL: www.mccannhealthcareworldwide.com

PaceAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .55 125 -56.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Pace is a full-service healthcare communications agency andpart of Lowe Healthcare.Top Executive: Mary Beriont, exec VP-client scvsHeadquarters: Pace / 35 Waterview Blvd., Parsippany, N.J. 07054 /Phone: (973) 257-9300 / Fax: (973) 257-1649 / URL: www.pacecon-nect.com

Regan Campbell WardAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .175 150 16.7

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Notes: Regan Campbell Ward is an independently branded and man-aged unit of McCann Healthcare Worldwide. Regan Campbell, based inNew York, has an office in San Diego and an interactive medical agencycalled Medrageous. Regan Campbell is a full-service medical communi-cations company, offering professional advertising, medical education,interactive, managed care and direct-to-patient communications.Top Executive: Maureen Regan, CEO & mg ptnrHeadquarters: Regan Campbell Ward / 150 E. 42nd St., New York,N.Y. 10017 / Phone: (646) 742-2100 / Fax: (212) 218-2206 / URL:www.rcw.com



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Torre Lazur McCann Healthcare WorldwideAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .167 142 17.6

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Torre Lazur is the major U.S. component of McCannHealthcare Worldwide (MHWW) which has 77 offices worldwide (16in the U.S.) that employ 1,600. Torre Lazur major offices are inChicago, San Diego, East Hanover and Parsippany, both New Jersey.Torre Lazur was founded in 1979.Top Executive: Marci Piasecki, CEOHeadquarters: Torre Lazur McCann Healthcare Worldwide / 20Waterview Blvd., Parsippany, N.J. 07054-1295 / Phone: (973) 331-8316/ Fax: (973) 263-4113 / URL: www.torrelazur.com

MEDIA SPECIALIST AGENCIESInterpublic Media Specialists*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$656.6 $664.2 -1.1

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$296.0 $315.5 -6.2

Non-U.S. . . . . . . . . . . . . . . . . . . . .$360.6 $348.7 3.4

Notes: Interpublic Media Specialists is an Ad Age construct and repre-sents the estimated totals of Interpublic’s media buying and planningoperations.

Compass Point MediaAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .48 48 0.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Cash Plus changed its name to Compass Point Media inSeptember 2006. The media agency is not associated with the LA-basedCompass Point Media. Compass Point is a media specialist companyserving the needs of its parent, Campbell Mithun, as well as other agen-cies and clients. It is a spot TV and radio resource for Interpublic’sMagna Global Trading, which is involved in barter-based media strate-gies. Compass Point also buys media for local agencies, having recentlyagreed to execute media schedules for select clients of Lindsay, Stone &Briggs Advertising in Madison, Wisc.Top Executive: Richard Hurrelbrink, CEOHeadquarters: Compass Point Media / 222 S. Ninth St., Ste. 2400,Minneapolis, Minn. 55402 / Phone: (612) 347-6900 / Fax: (612) 347-6969 / URL: www.cashplusmedia.com

ID MediaAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .180 159 13.2

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 3 0.0

Notes: ID Media offers media planning, buying and analysis serviceslargely for DRTV, but also for print, radio, co-op mail, and online mediafrom its three offices, Chicago, Los Angeles and its headquarters, NewYork. ID has a fast-growing online media group in which more than40% of its business is in search and RSS, blogs and broadband video. IDwas founded in 2002 as a joint venture of Draft and Initiative Media,but operates autonomously within Interpublic.Top Executive: Lynn Fantom, chmn & CEOHeadquarters: ID Media / 28 W. 23rd St., 8th Fl., New York, N.Y.10010 / Phone: (917) 265-2000 / Fax: (917) 265-2900 / URL:www.idmediaww.com

Initiative*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$356.8 $370.2 -3.6

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$169.9 $188.8 -10.0

Non-U.S. . . . . . . . . . . . . . . . . . . . .$186.9 $181.4 3.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .607 610 -0.5

Non-U.S. . . . . . . . . . . . . . . . . . . . . .2,200 2,205 -100.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 17 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .76 79 -3.8

Notes: Initiative Media, which operates 93 offices in 58 countries onsix continents, is a media specialist company that includes Initiative,Newspaper Services of America, Media First, Media Partnership,Outdoor Services, Wahlstrom Group and PicTV. Initiative also has ajoint venture with Draft called ID Media, which largely handles DRTV.ID Media is not in the Initiative numbers. Initiative returns fromMedia First and Media Partnership amounted to about $496 milliontotal in billings in 2006 vs. $510 million in 2005, according to Recma.Initiative is one of three Interpublic units identified as having decliningrevenue. Through the third quarter 2006, Initiative, Lowe and TheWorks suffered a collective decline of $83 million worldwide. Initiativelost one of its biggest clients, Bank of America, in late 2005; in 2006 itpicked up Gateway, Lionsgate and CBS Corp. In May 2006, Initiativeformed Initiative Entertainment to service the newly won CBS account.In 2005, it launched its product-placement division, InitiativeInnovations. Among management changes, Mike Tunnicliffe becameglobal client and network development director in February 2006, anew position. He had been Initiative North America’s chief strategicofficer. In March 2006, Initiative hired as North American CEO RichardBeaven. He had been exec VP-managing director at Publicis Groupe’sMediaVest. Mr. Beaven replaced Carolyn Bivens who left in June 2005.Then in April 2006, Larry Orell became COO and Amanda Ploughman,exec VP-director of business development, with both reporting to Mr.Beaven. Janet Fitzpatrick became chief strategic officer, a new post, inJune 2006. She had been VP-director for global marketing at Motorola.Tim Spengler in September 2006 became chief activation officer, a newpost at Initiative North America that covers most media buying activi-ties at the media company. He had been exec VP, national broadcast.Revenues are estimates based on projected billings from Recma.



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Top Executive: Alec Gerster, ww CEO / Richard Beaven, CEO-N.Amer.Headquarters: Initiative / One Dag Hammarskjold Plaza, 5th Fl.,New York, NY 10017 / Phone: (212) 605-7000 / Fax: (212) 605-7200 /URL: www.initiative.com

Media First InternationalAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .51 53 -3.8

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 2 -50.0

Notes: Media First International is a media specialist company. It waspurchased in June 2002 by Interpublic. Its primary activity is mediaservices, and secondarily it is involved in newspaper services, outdoorand barter. Revenues are estimates based on billings projections byRecma.Top Executive: Ed Weiner, pres & CEOHeadquarters: Media First International / 205 Lexington Ave., NewYork, N.Y. 10016 / Phone: (212) 686-3342 / Fax: (212) 779-4496 / URL:www.mediafirst.com

Media PartnershipAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .28 30 -6.7

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Media Partnership is a specialist marketing and media firminvolved in media and promotion. Revenues are estimates based onbillings projections by Recma.Top Executive: Matt Thornbrough, sr VP & mg dirHeadquarters: Media Partnership / 800 Connecticut Ave., 3rd Fl., Eastwing, Norfolk, Conn. 06854 / Phone: (203) 855-6711 / Fax: / URL:www.mediapartnership.com

Newspaper Services of AmericaAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .307 322 -4.7

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Notes: Newspaper Services of America is a newspaper planning andbuying unit. NSA was founded in 1991. Based in Downers Grove, Ill.,it has offices in Marietta, Ga., and a staff of 307. NSA offers servicesthrough three divisions: NSA Media, Strategic Print Marketing, andAlliance Media. Outdoor Services and Wahlstrom Group (YellowPages) are part of the NSA family of companies. The company reportsthrough Initiative.

Top Executive: Bob Shamberg, chmn & CEOHeadquarters: Newspaper Services of America / 3025 HighlandPkwy., Ste. 700, Downers Grove, IL 60515 / Phone: (630) 729-2100 /Fax: (630) 241-9185 / URL: www.nsamedia.com

Universal McCann Worldwide*Agency totals

Revenue ($ in millions) 2006 2005 % chg

Worldwide . . . . . . . . . . . . . . . . . .$299.9 $294.0 2.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$126.1 $126.7 -0.5

Non-U.S. . . . . . . . . . . . . . . . . . . . .$173.8 $167.3 3.9

Employees 2006 2005 % chg

Worldwide . . . . . . . . . . . . . . . . . . .3,160 3,410 -7.3

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .589 658 -10.5

Non-U.S. . . . . . . . . . . . . . . . . . . . . .2,571 2,752 -6.6

Offices 2006 2005 % chg

Worldwide . . . . . . . . . . . . . . . . . . . . . .72 72 0.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 3 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .69 69 0.0

Notes: Universal McCann is a media specialist company with 72offices worldwide and 3,160 employees. The company became the glob-al branded media services arm of McCann Worldgroup in 1999, butgained its own P&L statement in 2006 and hence, independence fromMcCann Worldgroup. However, it continues to collaborate and partnerwith Worldgroup agencies while maintaining financial, managerial andoperational independence. Among management changes, WayneFletcher became Universal McCann’s first global head of communica-tions planning in January 2006, a role that probes ways to reach con-sumers amid increasing media fragmentation. He came from CaratDeepblue, a European strategy unit. Additionally, former ITV salesexecutive Graham Duff was named president of Europe, Middle Eastand Africa. Mary Gerzema became president in February 2006 ofUniversal McCann’s U.S. operations, a new position. Ms. Gerzemamanages UM’s major offices of New York, Los Angeles and SanFrancisco. At Universal McCann since 2003, she had been communica-tions director of the New York office prior to her promotion. UniversalMcCann created one unit out of its online and emerging media opera-tions in March 2006 and put David Cohen, a senior VP of UMInteractive, in charge as U.S. director of digital communications. Theunit oversees integration of new media (broadband, wireless, VODetc.). David Morgan in July 2006 became president of UniversalMcCann’s Asia-Pacific operations, replacing Allan Medforth, who leftthe unit six months earlier. Mr. Morgan had been CEO ofMediaedge:cia’s Asia-Pacific operations. Revenues are estimates basedon projected billings from Recma.Top Executive: Nick Brien, CEOHeadquarters: Universal McCann Worldwide / 622 Third Ave., NewYork, N.Y. 10017 / Phone: (646) 865-2000 / Fax: (646) 865-3728 / URL:www.universalmccann.com



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PUBLIC RELATIONS AGENCIESInterpublic PR*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$493.8 $474.1 4.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$382.6 $354.1 8.0

Non-U.S. . . . . . . . . . . . . . . . . . . . .$111.2 $120.0 -7.3

Notes: Interpublic PR is an Ad Age construct and represents the esti-mated totals of Interpublic’s public relations operations.

BNCAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .88 120 -26.7

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Notes: BNC is a marketing communications company operating in theentertainment, sports and lifestyle/pop culture arena. The unit hasoffices in Los Angeles and New York. Joseph T. Assad in early 2006became senior VP-general manager, replacing Doug Scott, who left theagency. Mr. Assad had been VP at the New York office.Top Executive: Michael Nyman, chmn & CEOHeadquarters: BNC / 8687 Melrose Ave., 8th Fl., Los Angeles, Calif.90069 / Phone: (310) 854-4800 / Fax: (310) 854-4848 / URL:www.bncpr.com

DeVries Public RelationsAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .96 103 -6.8

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: DeVries Public Relations, a consumer marketing PR specialist,was acquired in late 2001 by Interpublic.Top Executive: Jim Allman, CEOHeadquarters: DeVries Public Relations / 30 E. 60th St., New York,N.Y. 10022 / Phone: (212) 891-0400 / Fax: (212) 644-0291 / URL:www.devries-pr.com

Golin/HarrisAgency totalsEmployees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . .550 490 12.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .360 220 63.6

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .190 270 -29.6


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 13 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .17 18 -5.6

Notes: Golin/Harris is an international PR agency based in Chicago. Ithas offices in 13 U.S. cities and 17 cities outside the U.S. The firm struck

an exclusive affiliation agreement in late 2006 with Grape PR &Consulting Co., a Seoul PR agency employing 25.Top Executive: Fred Cook, pres & CEOHeadquarters: Golin/Harris / 111 E. Wacker Dr., Chicago, Ill. 60604 /Phone: (312) 729-4000 / Fax: (312) 729-4010 / URL: www.golinhar-ris.com

MWW GroupAgency totals

Employees 2006 2005 % chg

Worldwide . . . . . . . . . . . . . . . . . . . . .250 200 25.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .246 200 23.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .4 0 NA


Worldwide . . . . . . . . . . . . . . . . . . . . . .11 8 37.5

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 8 25.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1 0 NA

Notes: MWW Group is a PR agency specializing in consumer market-ing, corporate communications, investor relations, public affairs andgovernment relations, and healthcare. MWW has 11 full-serviceoffices, including the 2006 addition of Dallas and Irvine, Calif. MWW’sclient base is from the consumer, professional services and industrialsectors. The agency was founded in 1986.Top Executive: Michael W. Kempner, pres & CEOHeadquarters: MWW Group / One Meadowlands Plaza, EastRutherford, N.J. 07073 / Phone: (201) 507-9500 / Fax: (201) 507-0092 /URL: www.mww.com

Weber ShandwickAgency totals


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 NA NA

Notes: Weber Shandwick, a PR agency, operates in 81 owned offices in39 markets, but its affiliates network balloons its presence to more than119 offices in 72 markets. During 2006, Weber Shandwick expanded itspresence throughout Central and Eastern Europe, adding new offices inPoland, Croatia, and Bosnia and Herzegovina and new affiliate officesin Romania, Slovakia, Slovenia, Serbia and Montenegro, Latvia,Lithuania, and Estonia. The agency also signed on an affiliate in Icelandand opened a Miami unit in 2006. The agency is a merger of WeberGroup, founded in Cambridge, Mass., in 1987, and ShandwickInternational, founded in London in 1974, and BSMG Worldwide,which merged into Weber Shandwick in 2001. BSMG traces its linageto 1921.Top Executive: Jack Leslie, chmnHeadquarters: Weber Shandwick / 640 Fifth Ave., New York, N.Y.10019-6102 / Phone: (212) 445-8000 / Fax: (212) 445-8013 / URL:www.webershandwick.com



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17 George P. Johnson Co.Revenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$213.2 $203.0 5.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$159.2 $142.4 11.8

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$54.0 $60.6 -11.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .817 746 9.5

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .502 460 9.1


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 4 25.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .15 10 50.0

Notes: George P. Johnson Co. is an integrated event marketer operat-ing largely in automotive and information technology industries. GPJprovides integrated event marketing strategy, creative, data and execu-tion services through 20 global offices: event marketing services andfull-scale production facilities in Auburn Hills, Mich., Torrance, Calif.,Stuttgart, Germany, and Sydney, Australia; and event marketing serv-ices offices in Boston, San Francisco, London, Stuttgart, Tokyo, Beijing,Shanghai, Singapore, Seoul and Bangalore, India. GPJ builds a strategicevent portfolio for clients by integrating event strategy and selection,design, event management and measurement. In June 2006, the com-pany formed Event Management Team, a joint venture with EncoreProductions, a Las Vegas-based full-service meetings and entertain-ment production and audio visual equipment rental company. The ven-ture is led by Ed Sypek, VP-operations at GPJ, and Phillip Cooper,Encore CEO. The collaboration formalizes a long-standing strategicpartnership between the two companies. GPJ was founded in 1914 as aflag and decoration company.Top executive: Robert G. Vallee Jr., CEOHeadquarters: George P. Johnson Co ./ 3600 Giddings Rd., AuburnHills, Mich. 48326 / Phone: (248) 475-2500 / Fax: (248) 475-2325 /URL: www.gpj.com

50 Jung von MattRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$87.1 $74.1 17.5



Notes: Holger Jung, 52, and Remy von Matt, 53, started theirHamburg-headquartered agency Jung von Matt in 1991. Both had beenworking at Springer & Jacoby. They took along as one of their firstclients, car rental agency Sixt, and have been instrumental in elevatingit to market leader in Germany. Over the years, the agency has contin-ued to grow steadily in Germany, while expanding to Vienna andZurich, and last year, to Stockholm. In June 2006, Jung von Mattshocked the German marketing world when it fired its long-time clientBMW Group for which the agency handled BMW autos as well as the

Mini brand the past six years. The reason: DaimlerChrysler’s MercedesGroup appointed Jung von Matt as its new German agency, replacingSpringer & Jacoby, Hamburg, which held the Mercedes-Benz accountin Germany for 16 years. It was not the first time that Jung von Mattousted a long-time car client. Before working for BMW Group, theagency handled VW’s Audi and later fired it. All told, Jung von Mattgrabbed 11 new clients in 2006 and lost four. Its main clients areDeutsche Post (or post:net), Nintendo, travel company TUI, and dis-counter Saturn. In the past 15 years, Jung von Matt has become a hold-ing of 12 agencies that include eight traditional shops and agencies forcorporate/design, new media, online, event PR and media specializa-tion.Top executive: Holger Jung, dirHeadquarters: Jung von Matt / Glashuettenstrasse 38, Hamburg,Germany 20357 / Phone: 49-40-4321-0 / Fax: 49-40-4321-1000 / URL:www.jvm.de

19 LBI InternationalRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$212.4 $184.1 15.3

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$40.0 $35.0 14.3

Non-U.S. . . . . . . . . . . . . . . . . . . . .$172.4 $149.1 15.6


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .200 180 11.1

Non-U.S. . . . . . . . . . . . . . . . . . . . . .1,101 1,079 2.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .19 19 0.0

Notes: LBI International is the name of the digital marketing and tech-nology services company resulting in the July 31, 2006 merger of LBIcon of the Netherlands and Framfab of Sweden. The company has 20offices in 10 countries. Its agencies include New York-basedIconNicholson, DAD and Winsome in Belgium, Framfab in Denmarkand Switzerland, IconMedialab in Italy, Escador and Lost Boys in theNetherlands, LBi and Nexus in Spain, LBi in the U.K, Framfab andStarring in Sweden, and Framfab and MetaDesign in Germany. TheU.K. claims the largest geographic segment, accounting for almost 37%of revenue; Germany is No. 2 with about 19% of revenue. Companytotals, including headcounts, are shown pro forma as if the merger tookplace Jan. 1, 2005. LBI had $12.5 million in net income in 2006 vs. $8.8million in 2005. Management is led by Chairman Sven Skarendahl, for-mer chair of Framfab, and CEO Robert Pickering, former CEO at LBIcon.Top executive: Sven Skarendahl, chmnHeadquarters: LBI International / Rosenlundsgatan 29A, P.O Box38078, Stockholm, SE 100 64 / Phone: 46-8-41-00-10-00 / Fax: 46-8-5223-9009/31-20-460-4502 / URL: www.lbicon.com



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INTEGRATED MARKETING AGENCIESIconNicholsonAgency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$40.0 $35.0 14.3

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .200 180 11.1

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: IconNicholson is an IT professional services agency founded in1987. Its services include strategic consulting, user-driven modelingand design, and system development and integration. In August 2006,IconNicholson hired Rohn Jay, a strategic director, supporting theagency’s Midwest client base. Mr. Jay had previously run the interac-tive unit at Periscope, Minneapolis. Previously, IconNicholson sold offlocal offices in Washington, San Francisco and St. Louis, largely to man-agement, and in 2005, consolidated operations into its New York office.Top Executive: Tom Nicholson, founder & mg dirHeadquarters: IconNicholson / The Puck Building, 8th Fl., 295Lafayette St., New York, New York 10012 / Phone: (212) 274-0470 /Fax: (212) 274-0380 / URL: www.iconnicholson.com

35 M&C SaatchiRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$139.0 $123.3 12.7

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$6.7 $5.8 14.3

Non-U.S. . . . . . . . . . . . . . . . . . . . .$132.3 $117.4 12.7


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .60 23 160.9

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .849 783 8.4


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .16 16 0.0

Notes: Publicly held M&C Saatchi, founded in 1995 by MauriceSaatchi following his departure from the board of international agencynetwork Saatchi & Saatchi, is a network of 18 agencies on four conti-nents. Maurice’s brother and co-investor, Charles Saatchi, exited fromM&C in October 2006, selling his 7% stake for about $7 million.Charles had largely been a passive investor, dedicating his time andefforts instead to his modern art collection. Maurice still puts in a fullday at the agency. M&C, with two offices in the U.S., in New York andLos Angeles, added M&C Saatchi GAD in Paris in 2005 and a year laterentered Berlin when it acquired a majority stake in local agencyInternational GmbH and changed its shingle to M&C Saatchi Berlin.M&C Saatchi is actively marketing itself as a network for the first timeafter losing its founding and biggest account, British Airways, inOctober 2005. Its new mantra is “brutal simplicity” in thought, cultureand process, says Moray MacLennan, European chairman. Party to thatminimalist approach was the launch of its One Word Equity programfor clients. Losing BA “forced us to reappraise the place, and it has

allowed us to build the network as we wish, rather than around BA’ssuppliers and technology,” Mr. MacLennan told Ad Age in October2006.Top executive: Jeremy Sinclair, chmnHeadquarters: M&C Saatchi / 36 Golden Square, London, W1F 9EE/ Phone: 44-20-7543-4500 / Fax: 44-20-7543-4501 / URL:www.mcsaatchi.com

TRADITIONAL AGENCIESM&C SaatchiAgency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$6.7 $5.8 14.3

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .60 23 160.9

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Notes: M&C Saatchi in the U.S. is a consolidation of offices in NewYork and Los Angeles. The two offices were centralized this Februaryunder new North American CEO, Huw Griffith, who had been chiefexecutive at M&C Saatchi in Los Angeles since 2003. Jenifer Willig leftthe New York office in 2007 as managing director. The LA shop has 40staffers and clients that include Ketel One, Crystal Cruises, Petco, SanDiego Zoo, Tourism Australia and the Getty Museum. The New Yorkshop has 20 staffers serving clients: AIG, The Financial Times, Toto,Royal Bank of Scotland and Silver Jet.Top Executive: Tom Dery, exec chmn; Huw Griffith, CEOHeadquarters: M&C Saatchi / 95 Fifth Ave., 5th Fl., New York, N.Y.10003 / Phone: (212) 655-8000 / Fax: (212) 655-4301 / URL:www.mcsaatchi.com

39 Marketing StoreRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$121.4 $108.2 12.3

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$50.3 $47.4 6.2

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$71.1 $60.8 17.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .236 230 2.6

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .548 488 12.3


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 3 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .11 11 0.0

Notes: Marketing Store, founded in 1986, is a marketing services com-pany that focuses on in-store promotion, including merchandising andpoint-of-purchase. It is part of the Havi Group. In January 2007, DavidBender became CEO replacing Graham Kemp, who retired. Mr. Bendermoved over from sibling company Havi Global Solutions. MarketingStore recently created an Hispanic marketing division, MarketingBodega. The unit is led by John Burn Marante, VP-managing director,



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who joined Marketing Store in 2005. The unit has its own creative andclient service team, but draws on Marketing Store’s support services,including its promotion operations (for games and competitions) andconsumer products divisions. Marketing Store has 14 offices world-wide, including three in China: Shanghai, Shenzhen and Hong Kong.Marketing Store’s parent is Havi Group, a private company founded in1974 to provide distribution services to McDonald’s stores in theChicago area. Havi now operates in more than 40 countries. HaviGroup, in addition to Marketing Store, owns companies that provideinfrastructure/logistics management, supply chain services, and equip-ment rental/maintenance services.Top executive: David Bender, CEOHeadquarters: Marketing Store/701 E. 22nd St., Lombard, Ill.60148/Phone: (630) 693-1400/Fax: (630) 693-6925/URL:www.tmsw.com

11 MDC PartnersRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$423.7 $363.4 16.6

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$355.9 $305.2 16.6

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$67.8 $58.1 16.6


Offices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .30 NA NAU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 NA NANon-U.S. . . . . . . . . . . . . . . . . . . . . . . . .11 NA NANotes: In November 2006, MDC sold its Secured ProductsInternational Group (a printer of postage stamps, tickets, cards andlabels) to H.I.G. Capital, a private-equity firm, for about $27 million.That sale completed MDC’s transformation into a marketing-commu-nications company.

The price tag was a fraction of Secure Products’ 2005 revenue ($80.1million). (MDC’s 2006 and revised 2005 revenue figures on this pageexclude Secure Products’ revenue.) Secure Products in 2005 accountedfor 647 of MDC’s 4,055 employees; factoring out Secure Products,MDC had 3,408 employees in 2005.

MDC in March 2007 forecast full-year 2007 revenue of $490-$500million, up 16%-18%.

MDC breaks its marketing-communications business into threesegments:

Strategic Marketing Services: Firms offering “a full integrated com-plement of marketing communication and consulting services, includ-ing advertising and media, direct marketing, public relations, corporatecommunications, market research, corporate identity and branding,interactive marketing and sales promotion.” Agencies: Allard Johnson(advertising and integrated communications); ACLC (advertising andintegrated communications); Colle & McVoy (ad agency); CrispinPorter & Bogusky (ad agency); Fletcher Martin (integrated communi-cations); Kirshenbaum Bond & Partners (ad agency); Mono Advertising(ad agency and branding); VitroRobertson (ad agency); Zig (ad agency);Zyman Group (marketing consultancy). Employees: 1,438. Revenue in2006: $241.5 million, up 18.4% or $37.6 million (reflecting organicgrowth of $22.4 million, $11.7 million in revenue relating to the 2005

acquisition of a majority stake in Zyman Group and $2.1 million relat-ing to changes in accounting for Zig and Mono).

Customer Relationship Management: The segment, consisting ofIndiana-based CRM firm Accent Marketing Services, provides market-ing services including “design, development and implementation of acomplete customer service and direct marketing initiative intended toacquire, retain and develop each client’s customer base. This is accom-plished primarily through sophisticated database management and ana-lytical services and through customer care services using eight domesticand two foreign-based customer contact facilities to regional, nationaland global clients.” Employees: 2,982. Revenue in 2006: $84.9 million,up 26.3%, “due primarily to higher volumes from existing clients inpart as a result of the opening of three additional customer care centersduring 2006 offset by the closure of one customer care center.”

Specialized Communication Services: Marketing services firms typ-ically hired “to provide a single or a few specific marketing services toregional, national and global clients”. The services they provide includeadvertising, sales promotion, direct marketing, media relations, designand branding, research, interactive and corporate communications.Agencies: Accumark Communications (corporate communications);Banjo (entertainment marketing); Bratskeir (marketing and PR); BruceMau Design (branding); Bryan Mills Group (financial communica-tions); Chinnici Direct (direct); Computer Composition (pre-press serv-ices); Hello Design (design); Henderson Bas (interactive); IntegratedHealthcare Communications (healthcare); Ito Partnership (branding);Yamamoto Moss Mackenzie (branding); Margeotes Fertitta Powell (adagency); Northstar Research Partners (research); Onbrand (branding);Pro-Image (publishing services); Source Marketing (promotions andevents); TargetCom (corporate communications, direct, database);Veritas Communications (corporate communications). Employees: 537.Revenue in 2006: $97.3 million, up $5.1 million or 5.5% from 2005.

In addition to the preciously noted employees, MDC reported a cor-porate staff with 37 employees in 2006.

One of the company’s ad agencies, Margeotes Fertitta Powell (MFP),ended its run as a standalone shop in April 2007. MDC that month fold-ed MFP, New York, into Kirshenbaum Bond, New York, and also backeda new agency, dubbed We Are Gigantic, set up by MFP’s chief creativeofficer, Neil Powell.

MDC did a series of small deals in 2006:In early February 2006, it purchased the rest (12.3%) of Source

Marketing for $2.3 million. Later that month, Source issued a 15%stake to management, leaving MDC with 85% of Source. Managementbought another 5% in late 2006, leaving MDC with 80% of Source.

In July 2006, MDC boosted its ownership in Accent Marketing4.3% to 93.7%.

In November 2006, MDC’s Zig bought 65% of Hadrian’s WallAdvertising LLC, a creative shop, for $550,000. In addition, MDCbought another 0.2% of Zig for $18,000 and MDC Stock AppreciationRights valued at $104,000, giving MDC majority ownership of 50.1%.

MDC purchased an additional 20% of Northstar Research Partners,MDC’s main research agency, for $3.4 million cash in November 2006;that gave MDC a 70.1% stake.

MDC’s Bryan Mills Group in February 2007 bought 100% ofIradesso Communications Corp., a Canadian financial communicationsfirm, for $300,000 cash and an 11.85% stake in Bryan Mills valued at



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about $700,000. At year end 2006, MDC owned 71.2% of Bryan Mills.MDC as of year-end 2006 owned 49% of Crispin Porter; under an

agreement, MDC could increase that stake to 60% in 2007, up to 77%in 2008, up to 94% in 2010 and up to 100% in 2012.

In 2006, MDC consolidated financial reporting for three firms(Accumark, Mono, Zig). MDC previously had used the equity methodof accounting for its stakes in those firms, meaning it reported a shareof income equal to its ownership stake. MDC as of year-end 2006 wasconsolidating the results of all agencies except two for which it stillused the equity method: Cliff Freeman (19.9% stake) and Fuse (20%).

MDC’s top clients in 2006 included Sprint and two key CrispinPorter clients, Volkswagen of America and Burger King. Sprintaccounted for about 15.5% of revenue. No client accounted for 10% ormore of revenue in 2005. In 2004, Sprint, via a vendor relationship withIBM, represented about 13% of MDC revenue.

MDC’s ten largest clients (by revenue) accounted for 39%, 35% and34% of 2006, 2005 and 2004 revenue, respectively.

MDC has dual headquarters in Toronto, where it began, and NewYork. In both 2006 and 2005, it generated 84% of revenue from theU.S., 14% from Canada and 2% from elsewhere.

In December 2006, MDC revealed findings of a board review of paststock-option grants. MDC adjusted past option grants for which exerciseprice didn’t match market price on date of grant approval so that exerciseprice was now the same as market price on date of approval. MDC said itdidn’t expect to restate any financial statements for prior periods.

The options review noted: “From 1996 through early 2004, the exer-cise prices for stock options were routinely lower than the marketprices of the company’s stock on the dates on which these grants wereformally approved. The company’s practice was to have the exerciseprice correspond to the date in the preceding month on which the mar-ket price of the company's stock was at the monthly low. The compa-ny's current options grant processes do not follow this practice.. Therewas no finding of intentional wrongdoing by any current executiveofficer or director of the company."

The company added: "Current executive officers and directors whohad oversight responsibility for the stock option granting process andwho received and exercised misdated options have agreed to reimbursethe company in an amount equal to the difference between the exerciseprice paid and the exercise price that would have been paid to the com-pany had the proper grant dates been used."

MDC in April 2007 hired Brandon Berger as director of digital inno-vation, part of MDC's effort to expand its digital offerings. Mr. Bergerwas a former digital executive at WPP's Ogilvy.Top executive: Miles S. Nadal, chmn & CEOHeadquarters: MDC Partners/45 Hazelton Ave., Toronto, Ont. M5R2E3 / Phone: (416) 960-9000 / Fax: (416) 960-9555 / URL: www.mdc-partners.com

U.S. Headquarters: 950 Third Ave. 5th Fl., New York 10014 / (646)429-1800 / URL: www.mdc-partners.com

TRADITIONAL AGENCIESCliff Freeman & Partners*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$12.0 $14.0 -14.3

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Cliff Freeman & Partners, a traditional ad agency, sold a 19.9%stake to MDC in March 2004; MDC had an option to buy the rest in2007. The agency’s sellers had a chance for additional pay after twoyears if the agency met earnings targets, but MDC said in its March2006 10-K: “Based on current earnings levels, the additional considera-tion is nil.” MDC added in its March 2007 10-K: “Based on currentearnings levels, no additional compensation is expected to be paid.”MDC in fourth quarter 2006 recorded an impairment charge of$800,000 on its investment in the agency. The agency, founded in 1987as a subsidiary of Saatchi & Saatchi, in 1999 was sold to Cliff Freeman,agency chairman-chief creative officer, among others. Jeff McClellandbecame the agency’s first CEO in November 2005.Top Executive: Cliff Freeman, chmn & chief creative officer; JeffMcClelland, CEOHeadquarters: Cliff Freeman & Partners / 375 Hudson St., New York,N.Y. 10014 / Phone: (212) 463-3200 / Fax: (212) 463-3225 / URL:www.clifffreeman.com

Crispin Porter & Bogusky*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$86.4 $54.7 57.9


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .590 376 56.9

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .8 2 300.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 2 50.0

Notes: Crispin Porter & Bogusky is a full-service agency based inMiami. MDC reported Crispin Porter’s revenue at $86.4 million in2006, up a stunning 58% from revenue of $54.7 million in 2005, as theagency’s operating income climbed to $15.1 million from $11.4 million.MDC fully consolidated Crispin Porter in its financials as of September2004 even though it only owns a 49% stake. The abrupt departure ofVolkswagen of America’s director of brand innovation, Kerri Martin,who left the marketer in January 2007 after a 20-month stint, did nothave an immediate impact on the high-profile VW business at Crispin,to whom she directed the $350 million account from Havas’ Arnold.Crispin Porter in March 2007 abruptly resigned the Miller Brewing Co.account, ending a troubled relationship. Shortly after the agencywalked, a Miller insider said that if Crispin had stayed on, it was“inevitable” that the brewer would have begun a review on its main-stay Lite brand within a month. Crispin Porter in 2006 opened a branch



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in Boulder, Colo., shifting a large part of its creative operations fromMiami. MDC has an option to extend its ownership in Crispin to 60%in 2007.Top Executive: Charles K. Porter, chmnHeadquarters: Crispin Porter & Bogusky / 3390 Mary St., Miami,Fla. 33133 / Phone: (305) 859-2070 / Fax: (305) 854-3419 / URL:www.cpbgroup.com

Fletcher MartinAgency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$8.0 $8.0 0.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .70 70 0.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Fletcher Martin is a traditional agency with sequences in busi-ness-to-business and financial services. It is 85% owned by MDC.MDC has an option to acquire the rest of the agency in 2007.Top Executive: Andy Fletcher, pres & CEOHeadquarters: Fletcher Martin / 303 Peachtree Center Ave., Ste. 625,Atlanta, Ga. 30303 / Phone: (404) 221-1188 / Fax: (404) 223-1136 /URL: www.fletchermartin.comKirshenbaum Bond & Partners*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$50.2 $47.4 5.9

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .251 213 17.8

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 2 -50.0

Notes: Kirshenbaum Bond & Partners is set to gain a few key clientsof MDC sibling Margeotes Fertitta Powell with the imminent dissolv-ing of MFP into Kirshenbaum. MFP’s Neil Powell, chief creative officer,launched his own agency under the auspices of MDC and was expectedto claim some of the MFP client list as well. Client defections have hurtMFP in recent years, particularly the losses of Godiva Chocolates,SunCom, McGraw-Hill and Regent (Radisson hotels) in 2006. Only afew members of MFP’s staff will joing KB&P. CEO George Fertitta isleaving the agency he helped found in 1973. KB&P made a major man-agement change in 2006, naming Aaron Reitkopf in August 2006 asgroup president, a new post, from president, occurring shortly afterRob Feakins left the agency as executive creative director and vicechairman at mid-year to become president, chief creative officer forPublicis USA in New York. Kirshenbaum Bond, founded in 1987, is60% owned by MDC Partners, which has an option to buy up to 100%of the shop in 2008. Kirshenbaum Bond is based in New York and oper-ates interactive unit Dotglu, PR agency Lime, and media specialist shopMedia Kitchen. Kirshenbaum Bond closed its San Francisco serviceoffice effective July 31, 2006. (In its March 2007 10-K, MDC reported acharge to operations of $2.6 million for lease termination and leaseholdwriteoffs related to an agency that “closed an office on the West Coast”in August 2006.) Media Kitchen revenue, estimated at $10 million, is

not included in the Kirshenbaum Bond total. In 2006, KirshenbaumBond started WhiteSpace, specializing in marketing strategy. In March2006, Lime bought Jericho Communications, New York.Top Executive: Jon Bond & Richard Kirshenbaum, co-chmnHeadquarters: Kirshenbaum Bond & Partners / 160 Varick St., NewYork, N.Y. 10013 / Phone: (212) 633-0080 / Fax: (212) 633-1711 / URL:www.kb.com

MonoAgency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$3.5 NA NAEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .20 NA NAOffices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Mono was founded in February 2004 by ex-Carmichael Lynchexecutive James Scott, and two former Fallon staffers, Michael Hart andChris Lange. The agency is 49.9% owned by MDC.Top Executive: James Scott, mg ptnr & co-founderHeadquarters: Mono / 2902 Garfield Ave. S, Minneapolis, Minn.55408 / Phone: (612) 822-4135 / Fax: (612) 822-4136 / URL:www.mono-1.com

VitroRobertson*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$6.4 $6.4 0.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .74 NA NAOffices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 NA NANotes: VitroRobertson, 68% owned by MDC, is a traditional agency.MDC, which bought its stake in July 2004 for $7.6 million, has anoption to gain full ownership in 2011.Top Executive: John Vitro & John Robertson, ptnrs & co-creative dirsHeadquarters: VitroRobertson / 625 Broadway, 4th Fl., San Diego,Calif. 92101-5403 / Phone: (619) 234-0408 / Fax: (619) 234-4015 /URL: www.vitrorobertson.com

Yamamoto Moss MackenzieAgency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$8.1 $5.1 57.1

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .54 28 92.9

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Yamamoto Moss Mackenzie is the result of the merging ofYamamoto-Moss and Mackenzie, two Minneapolis agencies thattogether market themselves as a brand agency, involved in logo design,naming, positioning, packaging, environmental design and identitysystems. YM was acquired in October 2006. MacKenzie, founded in1997 and part of MDC since 2000, brought to the merger a specializa-



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tion in financial services, healthcare, technology and retail. YamamotoMoss, founded in 1979 by principals Hideki Yamamoto and MirandaMoss, added a design-oriented specialty that focuses on creative, brand-ing and strategy to the merged unit. Yamamoto Moss Mackenzie inApril 2007 hired J. Mark Jones as chief operating officer, a new post. Hehad been head of U.S. operations for Alea Group Holdings Ltd.Top Executive: Andrew Mackenzie, pres & CEOHeadquarters: Yamamoto Moss Mackenzie / 505 N. Hwy. 169,Waterford Park, Ste. 350, Minneapolis, Minn. 55441 / Phone: (763)417-7300 / Fax: (763) 417-7301 / URL: www.mackenziemarketing.com

INTEGRATED MARKETING AGENCIESAccent Marketing ServicesAgency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$84.9 $67.3 26.3

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$71.1 $67.3 5.8

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$13.7 NA NAEmployees . . . . . . . . . . . . . . . . .2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .2,912 1,904 52.9

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .2,596 1,900 36.6

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .316 4 NAOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .12 10 20.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 8 25.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Notes: Accent Marketing Services is an integrated marketing agencyinvolved in CRM. Accent Marketing largely is a customer servicescompany handling in-bound customer services by offering back-in sup-port for clients like Sprint, among the clients for which it manages loy-alty projects, retention efforts and customer billings queries. MDCboosted its ownership to 93.7% in 2006 by buying an additional 4.3%of the agency. It has an option to extend that ownership to 99.5% thisyear.Top Executive: Kevin Foley, presHeadquarters: Accent Marketing Services / 400 Missouri Ave., Ste.107, Jeffersonville, Ind. 47130 / Phone: (812) 206-6200 / Fax: (812) 206-6201 / URL: www.accentonline.com

Henderson BasNotes: Henderson Bas is largely an interactive agency with a directmarketing component. In April 2002 it consolidated its operations intoits Toronto office, eliminating its Portland, Ore., shop. It is 65% ownedby MDC, which has an option to increase that percentage to 100% bythe end of 2007.Top Executive: Dawna Henderson, pres & mg ptnrHeadquarters: Henderson Bas / 479 Wellington St. W., Toronto, Ont.M5V 1E7 / Phone: (416) 977-6660 / Fax: (416) 977-2226 / URL:www.theniceagency.com

Source MarketingAgency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$14.1 $15.0 -6.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .52 42 23.8

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 2 50.0

Notes: Source Marketing is an integrated marketing agency specializ-ing in trade marketing, local and field programming and trade/co-mar-keting among its promotional services.MDC owns 80% of Source. Theagency opened an office in San Francisco in early 2006.Top Executive: Derek Correia, CEOHeadquarters: Source Marketing / 15 Ketchum St., Westport, Conn.06880 / Phone: (203) 291-4000 / Fax: (203) 291-4011 / URL:www.source-marketing.com

TargetCom*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$4.0 NA NAEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 25 0.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: TargetCom is an integrated marketing agency specializing indirect marketing. It became part of MDC in 2000 and is fully owned byMDC.Top Executive: Nora Ligurotis, presHeadquarters: TargetCom / 444 N. Michigan Ave., 27th Fl., Chicago,Ill. 60611 / Phone: (312) 822-1100 / Fax: (312) 822-9628 / URL:www.targetcom.com

Zyman Group*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$46.4 $60.5 -23.3

Offices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . . .7 NA NAU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 NA NANon-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .2 NA NANotes: Zyman Group, a marketing consultancy run by one-timeCoca-Cola Co. executive Sergio Zyman, became part of MDC in 2005when the holding company bought 62% of the firm for $64.6 million.Zyman could have received an additional payout up to $12 million ifZyman met "specified financial targets" for the 12 month periodsending June 2006 and June 2007. But Zyman failed to meet requiredtargets for the 12 months ended June 2006, and "based on ZymanGroup's expected performance for the twelve months ended June 30,2007, such financial targets are not expected to be met," MDC said inits March 2007 10-K. Zyman had its headquarters in Atlanta and, asof March 2007, "offices or satellites" in Chicago, London, Miami,Minneapolis, Mexico City and New York. Zyman in March 2007named Gary Bassell, a former chairman-CEO of Hispanic shop BravoGroup, as managing principal and co-lead of Zyman's multicultural



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practice, based in Miami. MDC can increase its stake in Zyman up to67.6% in 2008 and up to 93.2% in 2013.Top Executive: Sergio Zyman, chmnHeadquarters: Zyman Group / 950 East Paces Ferry Rd. NE Ste. 3300,Atlanta, Ga. 30326 / Phone: (404) 682-5400 / Fax: / URL:http://www.zyman.com

MEDIA SPECIALIST AGENCIESMedia KitchenNotes: Media Kitchen began as the unbundled media unit ofKirshenbaum Bond but is increasingly becoming a media-neutral com-pany involved in brand strategy. Barry Lowenthal became managingpartner and president of Media Kitchen in January 2006, replacing PaulWoolmington. Mr. Woolmington left in December 2005 to co-run thenew agency, Naked in New York, with M.T. Carney. Mr. Lowenthal hadpreviously been media director of Bartle Bogle Hegarty.Top Executive: Barry Lowenthal, mg ptnr & presHeadquarters: Media Kitchen / 160 Varrick St., 4th Fl., New York,N.Y. 10013 / Phone: (646) 336-9400 / Fax: (646) 336-6627 / URL:www.mediakitchen.tv

27 Media ConsultaRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$167.5 $152.2 10.1

Employees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .1,222 0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .49 48 2.1

Notes: Media Consulta (MC), Berlin, founded in 1993, is one ofGermany’s largest independent and fastest growing agencies, with anetwork of owned-offices and associates that cover the 27 EU countriesas well as 22 other countries, including an office in New York. During2006, European revenue rose 12.8% to $98.7 million, or about 58% ofMC’s total revenue. The agency grabbed a number of new accountsfrom the German government, discounter Lidl and public relations forVodafone. International business was enhanced with new wins from sixEU Commissions. During 2006 MC Shanghai was opened, but MediaConsulta has not revealed details about the new agency. The majorityof MC’s work is public relations and event marketing, including youth,music and sports marketing, corporate communications and online PR;about a third is traditional advertising, media buying and TV produc-tion. CEO Harald Zulauf owns 24% of the agency.Top executive: Harald Zulauf, mg dir & CEOHeadquarters: Media Consulta / Wassergasse 3, Berlin, 10179 /Phone: 49-30- 6-5000-0 / Fax: 49-30-6-5000-350 / URL: www.media-consulta.com

TRADITIONAL AGENCIESMedia Consulta USATop Executive: Walter G. MaerzHeadquarters: Media Consulta USA / 151-07 84th St., New York,N.Y. 11432

20 Media Square*Revenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$196.0 $132.9 47.5

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$12.5 $7.1 76.7

Non-U.S. . . . . . . . . . . . . . . . . . . . .$183.5 $125.9 45.8


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .51 45 13.3

Non-U.S. . . . . . . . . . . . . . . . . . . . . .1,749 1,655 5.7

Notes: Media Square is a publicly held community of marketing serv-ices and marketing communications companies, stretching acrossEurope, the Far East, Africa and America. The main U.S. entity is thenetwork office for The Gate, an integrated advertising agency networkwith offices in New York, London, Hong Kong, Shanghai, Singaporeand Johannesburg. Formerly known as Citigate Albert Frank, the finan-cial agency, The Gate rebranded in May 2005. U.K.-based MediaSquare, servicing more than 2,500 clients and employing 1,800 peopleworldwide, was founded in 2000 to tap into the then booming e-mar-ket. It made its big move into the broader marketing communicationsfield in November 2005 by buying 17 marketing communications,advertising, research, on-line and marketing services businesses fromHuntsworth, all but one (Homes & Marchant) previously owned byadvertising organization Incepta Group prior to its acquisition early in2005 by Huntsworth. Revenue tallies in this report are Ad Age esti-mates based on first-half interim results and management’s analysis ofexpectations in the second half. Prior-year figures were adjusted toreflect Media Square’s shift from a fiscal closing in October 2005 (forfiscal 2006) to February 2007.Top executive: Jeremy Middleton, chief exec ; Graeme Burns, grp fin dirHeadquarters: Media Square / 14 Carlisle St., London, W1D 3BW /Phone: 44-20-7949-9160 / Fax: 44-20-7287-936 1/ URL: www.medi-asquare.co.uk

TRADITIONAL AGENCIESThe GateAgency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$12.5 $7.1 76.7

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .51 45 13.3


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .8 8 0.0

Notes: The Gate is a financial and corporate advertising agency, part ofthe network formerly called Citigate Albert Frank. In addition to the



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New York office, The Gate has shops in London, Hong Kong, Shanghai,Singapore and South Africa. Overseas returns for The Gate are consol-idated into those of Media Square.Top Executive: Beau Fraser, mg dirHeadquarters: The Gate / 850 Third Ave., 11th Fl., New York, N.Y.10022 / Phone: (212) 508-3400 / Fax: (212) 508-3447 / URL: www.the-gateworldwide.com

31 MerkleRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$149.5 $108.0 38.4

NEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .927 815 13.7

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 11 -18.2

Notes: Merkle specializes in database marketing services from officesin Lanham, Md., its headquarters, and Atlanta, Boston, Denver,Philadelphia and Seattle. The agency has been expanding rapidly, open-ing a Boston office in August 2005, and offices in Atlanta, Denver andPhiladelphia within the past three years. Merkle also has been growingthrough acquisition. In January 2007, it acquired the response servicesdivision of AB&C Group, a provider of direct response processing serv-ices, merging it into Merkle/Response. The M/R division specializes indirect services that include caging, data entry and fulfillment services.The acquisition follows several in 2005, including Denver-based Quris,a full-service email marketing agency, and Seattle-based direct-response fundraising agency, The Domain Group. Merkle, founded in1971, is building a five-story building in Columbia, Md., to serve as itscorporate headquarters.Top executive: David Williams, pres & CEOHeadquarters: Merkle/8400 Corporate Dr., Lanham, Md.20785/Phone: (301) 459-9700/Fax: (301) 429-2860/URL:www.merkleinc.com

29 Mosaic Sales SolutionsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$160.0 $146.5 9.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$115.9 $106.4 8.9

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$44.1 $40.1 10.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .445 443 0.5

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .205 184 11.4


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 3 33.3

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Notes: Mosaic is a field sales and marketing company that works inboth consumer and B2B environments in merchandising, selling, train-ing and demonstration services. Mosaic was founded by Barney Finn,ad editor for Life magazine, in New York in 1947 as The MerchandisingGroup (TMG). In the 1980s, it entered the technology channel, always

working for the manufacturer. It began serving retailers as customersin 2000 when it gained the Toys-R-Us business. In 2002, Mosaicmerged with Sales and Marketing Group (S&MG), with Mosaic thesurviving name, and in 2003, JLL Partners, a private equity firm, pur-chased the Mosaic division after the company had entered bankruptcyproceedings. Jim Rose became CEO in late 2004, moving to Mosaicfrom CEO of Havas’ MPG North America.Top executive: Jim Rose, CEOHeadquarters: Mosaic Sales Solutions / 6051 N. State Hwy. 161, Ste.100, Irving, Texas 75038 / Phone: (972) 870-4800 / Fax: (972) 870-4856/ URL: www.mosaic.com

1 Omnicom GroupRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . .$11,376.9 $10,481.1 8.5

U.S. . . . . . . . . . . . . . . . . . . . . . . .$6,194.0 $5,743.9 7.8

Non-U.S. . . . . . . . . . . . . . . . . . .$5,182.9 $4,737.2 9.4


Notes: Omnicom Group, the world’s largest ad industry holding com-pany, reported record revenue, net income and earnings per share in2006. Wall Street liked the results: Omnicom’s stock in February 2007reached $106.90, coming within a buck of its all-time high ($107.50 inDecember 1999, near the height of the dot-com-infused advertisingbubble). Omnicom in 2006 generated about 43% of revenue from tra-ditional media advertising. The rest came from a range of marketingservices. The New York-based company at year-end 2006 employedabout 66,000 people, up 6.5% from a year earlier (62,000). See full pro-file near the front of this yearbook.Top executive: Bruce Crawford, chmnHeadquarters: Omnicom Group / 437 Madison Ave., New York, N.Y.10022 / Phone: 212 415 3600 / Fax: 212-415-3530 / URL: www.omni-comgroup.com

TRADITIONAL AGENCIESOmnicom Advertising Agencies*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$4,589.3 $4,181.3 9.8

U.S. . . . . . . . . . . . . . . . . . . . . . . .$1,565.2 $1,457.2 7.4

Non-U.S. . . . . . . . . . . . . . . . . . .$3,024.1 $2,724.1 11.0

Notes: Omnicom Advertising Agencies is an Ad Age construct andrepresents the estimated totals of Omnicom’s traditional advertisingoperations.

180 Communications*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$19.9 $18.7 6.3





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Notes: Omnicom in late 2006 bought a majority stake in interactivemarketing and design agency 180 Communications, an internationalagency that employed 103 from over 25 countries in its Amsterdamsolo office and serves a client roster including Motorola, OmegaWatches, Amstel, Amnesty International, Adidas and Sony ElectronicsUSA. The agency won the Sony business in November 2006 withBBDO, and opened an office in Los Angeles in January 2007 to servicethe business. The agency was founded in 1998 and is well known for itscreativity. 180 has shared clients with Omnicom for some time. In addi-tion to the recent Sony win with BBDO, in late 2001 it won with TBWAthe global creative account for Adidas. 180 develops the global advertis-ing campaigns for adidas centrally, and international network TBWA isresponsible for rolling it out in markets worldwide. In 2006, 180 beganworking for Motorola, an account that employs Omnicom’s BBDO andGoodby, Silverstein & Partners.Top Executive: Guy Hayward, chief execHeadquarters: 180 Communications / Herengracht 506, Amsterdam,1017 CB / Phone: 31 20 4222 180 / Fax: 31 20 625 0012 / URL:www.180amsterdam.com

Arnell Group*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$23.1 $22.2 4.1

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .125 NA NAOffices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 NA NANotes: Arnell Group is involved in brand identification whether ren-ovating retail space or designing corporate logos, mostly aimed atyoung, multicultural and/or gay consumers. Arnell Group haddropped its name from the AG Worldwide moniker several years agowhen Interpublic’s Draft (now DraftFCB) purchased a controlling55% of the shop. It reverted back to Arnell Group in 2001 followingits buyback from Draft and subsequent sale to Omnicom.Top Executive: Peter Arnell, chmn & chief creative officerHeadquarters: Arnell Group / 130 Prince St., 5th Fl., New York, N.Y.10012 / Phone: (212) 219-8400 / Fax: (212) 334-0975 / URL:www.arnellgroup.com

BBDO Worldwide*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$1,539.9 $1,425.8 8.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$444.2 $411.3 8.0

Non-U.S. . . . . . . . . . . . . . . . . . .$1,095.7 $1,014.5 8.0


Offices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . .287 316 -9.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 9 -11.1

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .279 307 -9.1

Notes: BBDO Worldwide in the financial tabular data accompanyingthis profile is just the traditional portion of BBDO encompassing the

advertising units of BBDO in the U.S., the international BBDO net-work and 50% of BBDO Detroit, a shop evolving from a fully CRMunit into a traditional/CRM unit now that it has been placed underDavid Lubars, chairman and creative director BBDO North America inNew York. Detroit offers assistance in BBDO Worldwide pitches andNew York is doing creative on some of the DaimlerChrysler brandsserviced largely by the Detroit office. BBDO identifies its network asalso including AtmosphereBBDO (interactive), Proximity (sales pro-motion), Targetbase (direct and CRM), Organic (interactive) and BBDODetroit (the CRM portion). Apart from the traditional agency ranking,Ad Age ranks disciplines such as interactive, sales promotion and director CRM separately. Among management moves, Bill Bruce becamechairman of BBDO’s New York office in March 2007 to add to hisduties as chief creative officer. In August 2006, Energy BBDO, Chicago,named Doug Ryan its global client service director, a new post. Mr.Ryan previously was managing partner-CMO at Y&R Advertising,Chicago. BBDO in January 2006 named Gerry Frascione CEO of NorthAmerican operations, advancing him from president-CEO of BBDOCanada. The North American unit includes the U.S., Canada, Mexicoand Puerto Rico. He succeeded Andrew Robertson, who became CEO ofBBDO Worldwide in June of 2004 but had retained those duties givenMr. Frascione. It had been reported that Mr. Frascione would seek mar-keting strategies for first-generation U.S. Hispanics by working closelywith Mexico and Puerto Rico agencies of BBDO. Also for the NorthAmerican unit, Jeff Mordos became chief operating officer in January2006, moving from that same position at BBDO New York, a title andduties he also retains. CMO for North America, Mark Goldstein, waspromoted to vice chairman in February 2006. Estimated returns for2005 were adjusted by Ad Age to also reflect the evolution in theDetroit office.Top Executive: Andrew Robertson, chmn & CEO-BBDO WorldwideHeadquarters: BBDO Worldwide / 1285 Ave. of the Americas, NewYork, N.Y. 10019 / Phone: (212) 459-5000 / Fax: (212) 459-6645 / URL:www.bbdo.com

Bernard Hodes Group*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$227.5 $209.6 8.5

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$123.8 $114.9 7.7

Non-U.S. . . . . . . . . . . . . . . . . . . . .$103.7 $94.7 9.5

Notes: Bernard Hodes specializes in recruitment marketing, sourc-ing/response management, hiring process re-engineering and staffingtechnology. Headquartered in New York, the agency has over 80 officesand affiliates around the globe. In April 2006, Bernard Hodes estab-lished an office in Shanghai. It will work closely with the Hong Kongoffice which has been handling clients in China the past 10 years. TheHodes network also has other offices in Asia-Pacific, includingMalaysia, Singapore, South Korea, Taiwan and Thailand. The BernardHodes agency was founded in 1970 in New York. Revenue estimates for2005 revised by Ad Age.Top Executive: Alan Schwartz, pres & CEOHeadquarters: Bernard Hodes Group / 220 E. 42nd St., 14th Fl., NewYork, N.Y. 10017 / Phone: (212) 999-9300 / Fax: (212) 999-9484 / URL:www.hodes.com



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Cooper DDBNotes: Cooper DDB became the new name for Cooper & Hayes in2004 soon after its acquisition by Omnicom Group and inclusion in theDDB network.Top Executive: Ric Cooper, chmn & CEOHeadquarters: Cooper DDB / 806 Douglas R., 11th Fl., Coral Gables,Fla. 33134 / Phone: (305) 529-4300 / Fax: (305) 529-4314 / URL:www.copperddb.com

Cultura Group*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$6.2 $5.6 10.7

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .43 42 2.4

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Notes: Cultura, 49% owned by Omnicom, is an Hispanic agency. Itoffers an experiential marketing and promotion group, Cultura EnVivo, and Intersect Urban Communications, a full-service advertisingand marketing agency targeting the African-American and urban con-sumer. The agency, which also has a shop in Chicago, was founded in2001 by Juan Faura, its president-CEO, chief strategy officer.Top Executive: Juan Faura, CEOHeadquarters: Cultura Group / 1999 Bryan St., Dallas, Texas 75201 /Phone: (214) 259-8400 / Fax: (214) 259-8499 / URL: www.culturadal-las.com

CutwaterAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .40 NA NAOffices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 NA NANotes: Cutwater, named after the prow of a ship, was formed as awholly owned Omnicom shop in March 2007, absorbing most employ-ees and many of the accounts of sibling TBWA/Chiat/Day’s SanFrancisco office, which closed. The agency was conceptualized by ChuckMcBride, formerly exec creative dir-North America of TBWA, SanFrancisco, as a breakaway creative shop, but it remained totally ownedby Omnicom. In actuality, it gave the splitaway shop opportunity topitch accounts that had conflicts with TBWA: Cutwater in April 2007won DaimlerChrysler’s Jeep branding assignment following a pitchamong Omnicom agencies; Jeep would have been a conflict withTBWA’s Nissan account. (Sibling BBDO lost branding in the pitch butremained Jeep’s agency of record.) President is Brad Harrington, whomoved from WPP’s Cole & Weber United, Seattle. Rob Klingensmith,strategic planning head, was planning director at TBWA, San Francisco.Clients, besides Jeep, include Fox Sports Network, Luxottica Group’sRay-Ban, Seagate Technology and Motorola.Top Executive: Brad Harrington, presHeadquarters: Cutwater / 55 Union St., San Francisco, Calif. 94111-1227 / Phone: (415) 315-4100 / Fax: (415) 315-4200

DDB Worldwide Communications Group*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$1,263.9 $1,190.6 6.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$277.9 $267.2 4.0

Non-U.S. . . . . . . . . . . . . . . . . . . . .$986.0 $923.4 6.8


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 9 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .197 197 0.0

Notes: DDB Worldwide is one of Omnicom Group’s three major inter-national agency networks. It includes the U.S. brand of DDB-namedshops and the DDB global network. The network includes digital divi-sion Tribal DDB and Spike DDB (49% owned). Tribal DDB is notincluded in DDB revenue (in tabular data accompanying this profile)because specialties are ranked separately from traditional brandedagencies in this report. DDB London was named the most awarded adagency for 2006 by the Gunn Report, the second time the shop hadclaimed such honors. Gunn Report is recognized by agencies as theglobal auditor of awards from creative ceremonies. Recent managementchanges include naming Jeff Swystun director of global communica-tions in March 2007. He came from Interbrand Group, an Omnicombranding business (and the former home of DDB CEO Chuck Brymer).In January 2007, Nancy Leibig was hired as managing director, businessdevelopment. Ms. Leibig had helped DraftFCB gain the Wal-Martaccount in November only to lose it weeks later. She replaced GwenBasinger, who left for R&R Partners, Las Vegas. James Best, DDBWorldwide chief people & strategic officer, DDB U.K., Middle East &Africa, retired in March 2007 and continues as a consultant. He wasreplaced as chief people officer by Greg Taucher, who also continues asworldwide accounts director. Patrick Ehringer was named president ofDDB Middle East & Africa. He retained his title as COO at DDB Europeand European Talent Office. In April 2006, Charles (Chuck) Brymerbecame president-CEO of DDB Worldwide after the death of DDBWorldwide CEO Ken Kaess. Mr. Brymer had been chairman-CEO ofInterbrand. At the same time, Omnicom gave DDB’s chief creative offi-cer, Bob Scarpelli, the added title of DDB Worldwide chairman, suc-ceeding Keith Reinhard.Top Executive: Chuck Brymer, pres & CEO; Bob Scarpelli, chmn &chief creative officerHeadquarters: DDB Worldwide Communications Group / 437Madison Ave., 11th fl, New York, N.Y. 10022 / Phone: (212) 415-2000 /Fax: (212) 415-3414 / URL: www.ddb.com

Del Rivero Messianu DDB*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$13.1 $12.6 3.9

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .58 58 0.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Notes: Del Rivero Messianu DDB is an Hispanic agency with full-service offices in Coral Gables, Fla., and Los Angeles, and a service officein Chicago. The agency has an interactive unit called Tribal DRM,



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which is a branch of Tribal DDB. The agency became part of DDB inearly 2001 when it was bought by Omnicom.Top Executive: Eduardo del Rivero, pres & CEOHeadquarters: Del Rivero Messianu DDB / 770 S. Dixie Hwy., Ste.109, Coral Gables, Fla. 33146 / Phone: (305) 666-2101 / Fax: (305) 662-8419 / URL: www.drmddb.com

Dieste Harmel & Partners*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$38.5 $35.0 10.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .225 219 2.7

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 4 0.0

Notes: Dieste Harmel & Partners, an Hispanic agency headquarteredDallas, also has offices in San Francisco, New York and Irvine, Calif.Besides advertising, Dieste offers promotions/grassroots (DHPromo),and direct response (DHP Directo). The agency became part ofOmnicom in 2001. DH&P was founded in 1995 in Dallas.Top Executive: Warren Harmel, CEOHeadquarters: Dieste Harmel & Partners / 1999 Bryan St., Ste. 2700,Dallas, Texas 75201 / Phone: (214) 259-8000 / Fax: (214) 800-8040 /URL: www.diesteharmel.com

Doremus*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$35.9 $30.5 17.7

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$29.5 $24.5 20.4

Non-U.S. . . . . . . . . . . . . . . . . . . . . . .$6.4 $6.0 6.7

Offices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . . .4 5 -20.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .2 3 -33.3

Notes: Doremus, which split off from Dow Jones & Co. in 1991, is abusiness-to-business network with U.S. shops in New York and SanFrancisco. It also has offices in London and Hong Kong. Michael Prievebecame the agency’s chief creative officer in March 2006. He previous-ly was a creative director at Wieden & Kennedy.Top Executive: Carl Anderson, pres & CEOHeadquarters: Doremus / 200 Varick St., 11th Fl., New York, N.Y.10014 / Phone: (212) 366-3000 / Fax: (212) 366-3660 / URL: www.dore-mus.com

Downtown Partners Communications*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$6.0 $5.5 9.1

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 20 10.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Downtown Partners, Chicago, was founded in 2004 as an off-shoot of DDB Chicago. The agency’s returns are rolled up into DDB at

the corporate level, but it operates autonomously within Omnicom, andis distinct from Omnicom’s Toronto shop of the same name. Partnersheading the agency are Ray Gillette, former DDB Chicago president,and Jim Schmidt, former chief creative officer of Euro/RSCG Chicago.Top Executive: Ray Gillette & Jim Schmidt, ptnrsHeadquarters: Downtown Partners Communications / 200 E.Randolph Dr., 34th Fl., Chicago, Ill. 60601 / Phone: 312 552 5800 / Fax:(312) 552-2330 / URL: www.downtownpartnerschicago.com

Element 79 Partners*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$43.8 $41.2 6.3

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .206 185 11.4

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Omnicom formed Element 79 in September 2001 to handle $400million in PepsiCo work that the marketer pulled from Foote Cone &Belding after Interpublic (long aligned with rival Coca-Cola Co.) boughtFCB parent True North Communications in June 2001. The initial PepsiCowork consisted of Quaker Oats Co. brands, including Gatorade, and PepsiCobrands, including Tropicana; PepsiCo bought Quaker in August 2001. Theagency (originally known by the placeholder “NewCo”) over time grewbeyond its PepsiCo roots, expanding its roster to 17 clients as of spring 2007.In 2006, Element 79 won Celebrity Cruises, Champion athletic wear andFinish Line athletic goods stores. Element 79 in 2006 expanded its PepsiCorelationship, winning Tava, a new carbonated beverage, in a multi-agencyshoot out. New agency initiatives in 2006 included Element 79 Sports, inte-gration of its interactive arm into Element 79 and the agency’s proprietary“Brand General Contracting” integrated management model.Top Executive: Brian Williams, pres & CEOHeadquarters: Element 79 Partners / 200 E. Randolph St., 33rd fl,Chicago, Ill. 60601 / Phone: (312) 233-8100 / Fax: (312) 233-8290 /URL: www.element79.com

Encircle MarketingAgency totalsOffices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Encircle is an advertising and promotions agency. It was for-merly called PGC Advertising.Top Executive: Gerald Mann, pres; Tony Dammicci, CEOHeadquarters: Encircle / 1999 Bryan St., Ste. 2550, Dallas, Texas75201 / Phone: (214) 259-4000 / Fax: (214) 259-4060 / URL:www.encirclemarketing.com

Footsteps*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$6.5 $4.5 44.4

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .30 NA NAOffices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0



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Notes: Footsteps was formed in January 2000 as an African-Americanagency headed by Verdia Johnson, formerly of Stedman Graham &Partners, and Alvin Gay, formerly of UniWorld. It now specializes inmulticultural marketing, including African-American, Hispanic, Asian-American and gay and lesbian marketing. The agency also has a health-care division. Omnicom owns 49% of the shop.Top Executive: Verdia E. Johnson, pres; Alvin Gay, pres & CEOHeadquarters: Footsteps / 200 Varick St., Ste 610, New York, N.Y.10014 / Phone: (212) 924-6432 / Fax: (212) 924-5669 / URL: www.foot-stepsgroup.com

GMMBAgency totalsOffices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 3 0.0

Notes: GMMB began in 1983 as a Democratic political consultingfirm. While it remains entrenched in candidate and referendum cam-paigns, the company has evolved into a full-service advertising andcommunications agency. GMMB offices are in Washington, LosAngeles and Seattle. It is part of the Fleishman-Hillard network withinOmnicom.Top Executive: Raelynn Olson, mg ptnr; Frank Greer, founding ptnrHeadquarters: GMMB / 1010 Wisconsin Ave. NW, Ste. 800,Washington, D.C. 20007 / Phone: (202) 338-8700 / Fax: (202) 338-2334/ URL: www.gmmb.com

Goodby, Silverstein & Partners*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$102.0 $93.0 9.7

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .342 361 -5.3

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 6 0.0

Notes: Goodby Silverstein is an autonomous agency withinOmnicom. The agency ended its long relationship with Saturn in early2007; Saturn, which spent more than $200 million in U.S. media, shift-ed to Interpublic’s Deutsch, Marina del Rey, Calif., without review, butthe shop more than made up for that loss with the March 2007 win ofthe consolidated $1.2 billion Sprint Nextel account and the mid-April2007 win of Hyundai Motor America’s national creative account, for-merly at Richards Group. Goodby interactive acumen earned it AdAge’s Digital Agency of the Year for 2006. Colin Probert, president,known as the agency’s “psychoanalyst” retired in late 2006. Estimatedrevenue for 2005 was revised by Ad Age.Top Executive: Jeff Goodby & Rich Silverstein, co-chmnHeadquarters: Goodby, Silverstein & Partners / 720 California St.,San Francisco, Calif. 94108 / Phone: (415) 392-0669 / Fax: (415) 955-6296 / URL: www.goodbysilverstein.com

GSD&M*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$120.0 $102.0 17.6

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .891 857 4.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 2 50.0

Notes: GSD&M is a traditional agency. It was founded in Austin, Texas,in 1971 by six students just graduated from the University of Texas. Theagency participated as the incumbent when its big Wal- Mart account wasput up for review in 2006 and lost to DraftFCB. At that loss, Roy Spence,GSD&M co-founder-president, said “losing sucks, but what are yougonna do?’’ But when DraftFCB was dismissed days later and Wal-Martasked GSD&M to participate in a re-review, Mr. Spence said the shop hadhelped “build Wal-Mart from $11 billion in sales to $312 billion. Wedeclare victory. ... We wish our great friends well. And we are moving on.”Wal-Mart in October 2006 initially picked DraftFCB among five partici-pating agencies including GSD&M, but fired DraftFCB shortly after whenit surfaced that two Wal-Mart execs involved in the selection had alleged-ly maintained an improper relationship and had accepted gratuities frompotential vendors. Wal-Mart fired those execs as well. Estimated revenuefor 2005 was revised by Ad Age.Top Executive: Roy Spence, founder & presHeadquarters: GSD&M / 828 W. Sixth St., Austin, Texas 78703 /Phone: (512) 242-4736 / Fax: (512) 242-4700 / URL: www.gsdm.com

Impact/BBDOAgency totalsEmployees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . .450 450 0.0


Notes: Impact/BBDO is Middle East network owned 44% by BBDOWorldwide. Impact was founded in Beirut in 1971 by current Chairmanand CEO Alain Khouri and grew into a network, expanding into Cairoin 1976, Kuwait in 1978 and Dubai in 1982, Jeddah in 1986 and Riyadhin 1998. The network partnered with BBDO in 1979.Top Executive: Alain P.S. Khouri, chmn & CEOHeadquarters: Impact/BBDO / Emirates Towers, 17th Fl./ShiekhZayed Rd./P.O. 19791, Dubai, UAE, / Phone: 97- 4-330-4010 / Fax: 971-4-330-4009 / URL: www.impactbbdo.com

LatinWorks MarketingAgency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$8.3 $7.4 12.4

Notes: LatinWorks is an Hispanic agency. Omnicom bought a 49%stake in the Austin, Texas, shop in July 2006. The Omnicom share is notknown. Remaining in charge are its cofounders Manny Flores andAlejandro Ruelas.Top Executive: Manny Flores, CEO & mg ptnrHeadquarters: LatinWorks Marketing / 316 Congress Ave., Austin,Texas 78701 / Phone: (512) 479-6200 / Fax: (512) 479-6024 / URL:www.latinworks.com



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Martin/Williams*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$39.0 $37.5 4.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .200 190 5.3

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Martin/Williams is a traditional ad agency with a sizable inter-active component. Operating units include Martin/WilliamsAdvertising, TripleInk (international and cross-cultural communica-tions) and Karwoski & Courage Public Relations.Top Executive: Tim Frojd, chmn & cfoHeadquarters: Martin/Williams / 60 S. Sixth St., Ste. 2800,Minneapolis, Minn. 55402 / Phone: (612) 340-0800 / Fax: (612) 342-9700 / URL: www.martinwilliams.com

Merkley & Partners*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$59.2 $56.9 4.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .275 NA NAOffices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Merkley & Partners, founded in 1993, is a multi-service tradi-tional ad agency that handles advertising, advertising arts, design,CRM, sales promotion, healthcare and interactive. The agency changedits name in January 2004 from Merkley Newman Harty & Partners,reflecting management personnel changes.Top Executive: Alex Gellert, CEOHeadquarters: Merkley & Partners / 200 Varick St., New York, N.Y.10014 / Phone: (212) 366-3500 / Fax: (212) 366-3537 / URL:www.merkleyandpartners.com

Mudra CommunicationsAgency totalsOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . . .8 8 0.0

Notes: Mudra, founded in 1980, operates eight offices with seven divi-sions in India and abroad. Mudra is located in Ahmedabad, some 300miles north of Mumbai, India’s traditional ad capital. Two of its divi-sions were created in 2002: One to One Communications (direct mar-keting) and Brand Therapist (pharmaceutical advertising). Other divi-sions are: Horizons (PR); Primesite (outdoor advertising); MudraVideotec (TV software and airtime marketing); MAGINDIA (Indianmagazine archivist); Mudra International, with affiliates that includeLawson, Thomas & Colleagues, Lagos, Expressions in Dhaka,Communication Concepts in Kenya and GBA in Dubai. Mudra, an affil-iate of DDB Worldwide since 1988, is 10% owned by DDB.Top Executive: Madhukar Kamath, mg dir & CEOHeadquarters: Mudra Communications / Mudra Towers, ShantiSadan Soc., C.G. Rd., Ellsbridge, Ahmedabad, India 380006 / Phone: 91-79-3982-0000 / Fax: 91-79-2646-3606 / URL: www.mudra.com

Roberts & Tarlow*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$13.7 $15.9 -13.8

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .49 49 0.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Roberts & Tarlow, a unit of Omnicom, renamed from CarlsonPartners in 2005, draws its moniker from Stone Roberts, who becamepresident-CEO of former Carlson in May 2004, and Richard Tarlow,chairman. Mr. Roberts is the former co-chairman-CEO at Gotham. InApril 2006, Andy Langer became chief creative officer, moving fromworldwide vice chairman and global creative director on LoweWorldwide’s Johnson & Johnson business. Roberts & Tarlow also is aJ&J shop, handling creative duties on Neutrogena.Top Executive: Stone Roberts, pres & CEOHeadquarters: Roberts & Tarlow / 437 Madison Ave., New York, N.Y.10022 / Phone: (646) 289-7300 / Fax: (212) 759-3120 / URL:www.robertsandtarlow.com

Rodgers Townsend*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$13.0 $12.0 8.3

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .100 60 66.7

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Rodgers Townsend was bought by Omnicom in August 2006.The 100-person shop has handled AT&T’s business-to-businessaccount since 1997. Both CEO Tim Rodgers and CCO Tom Townsendcontinue in their positions. They started Rodgers Townsend in 1996after leaving D’Arcy Masius Benton & Bowles. RT client roster alsoincludes Monsanto, The Hartford and Energizer.Top Executive: Tim Rodgers & Tom Townsend, principalsHeadquarters: Rodgers Townsend / 1310 Papin St., 4th fl., St. Louis,Mo. 63103 / Phone: (314) 436-9960 / Fax: (314) 436-9961 / URL:www.rodgerstownsend.com

Serino CoyneAgency totalsOffices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 NA NANotes: Serino Coyne, started in 1977, bills itself as "the largest full-service advertising and marketing agency in the live entertainmentindustry." It has offices in New York, Los Angeles and San Francisco.The agency serves theatrical producers, theaters and performing artscenters.Top Executive: Nancy Coyne, CEOHeadquarters: Serino Coyne / 1515 Broadway, New York, N.Y. 10036/ Phone: (212) 626-2700 / Fax: (212) 626-2799 / URL:www.serinocoyne.com



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Spike DDB*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$5.0 $5.0 0.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 25 0.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Spike DDB is a joint venture between Spike Lee, producer,writer and director, and DDB Worldwide. Omnicom has a 40% stake.The agency focuses on advertising and marketing in urban areas,including event marketing through Pierce Promotion, a unit it startedin 2005.Top Executive: Joel Johnson, mg dir & chief strategistHeadquarters: Spike DDB / 437 Madison Ave., 20th Fl., New York,N.Y. 10022 / Phone: (212) 415-3100 / Fax: (212) 415-3101 / URL:www.spikeddb.com

TBWA Worldwide*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$1,135.0 $950.2 19.4

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$199.0 $170.0 17.1

Non-U.S. . . . . . . . . . . . . . . . . . . . .$936.0 $780.2 20.0


Notes: TBWA Worldwide is a global network that includes the U.S.offices of TBWA/Chiat/Day in Marina del Rey, Calif., TBWA NewYork, the TBWA global agency network, and marketing services units:Tequila, direct marketing; Brand Architecture International, a brandconsultancy; Integer, a sales promotion agency; Agency.com, an inter-active shop; E-Graphics; and G1 and Disruption Consultancy. TheTBWA financial returns estimated by Ad Age in the tabular dataaccompanying this profile include just the advertising component ofTBWA to give it similar footing with other branded agencies in thisreport. Revenue estimates for TBWA in 2005 were restated by Ad Age.TBWA/Chiat/Day’s San Francisco office was shuttered in early 2007and resurfaced as Cutwater, an agency wholly owned by Omnicom.Cutwater is headed by Chuck McBride, formerly executive creativedirector of TBWA/Chiat/Day North America, San Francisco. The shopabsorbed most the employees and many of the accounts of the TBWAoffice. The arrangement enables Cutwater to pitch accounts that hadconflicted with other TBWA business. TBWA and Hakuhodo DYHoldings in July 2006 launched a joint venture in Japan calledTBWA/Hakuhodo, by merging TBWA’s existing Tokyo shop withHakuhodo/G1, the subsidiary that services Hakuhodo’s Nissanaccount. The partners, to serve both local and foreign companies inJapan, collaborate on the Nissan account and work on TBWA’s otheraccounts that include Adidas and Haagen Dazs. Head of the new shop isG1’s CEO Hiroshi Ochiai. Gary Wenze from TBWA/Tokyo is the COO.The shop, which employs 300, is owned 60% by Hakuhodo DY and40% by TBWA. Among management moves, Tom Carroll became pres-ident of TBWA Worldwide in September 2006, assuming the title fromJean-Marie Dru, who remained CEO. Mr. Carroll had been vice chair-man at TBWA Worldwide, New York, and the move puts him in line to

ultimately claim the CEO post from Mr. Dru. Also, Mr. Carroll’sresponsibility of overseeing Canadian units was given to Robert LaPlae,president North America. Steve Henry became executive creative direc-tor at TBWA/London, a post vacated a year earlier by Trevor Beattie.Mr. Henry is a co-founder of Howell Henry Chaldecott Lury and wasinternational creative director at United in London, WPP’s replacementnetwork for Red Cell. In June 2006, TBWA opened the Media Arts Labnear its Los Angeles facilities, the Jay Chiat Building, a space sharedwith the architect Frank Gehry. MAL is made up of a collective of cre-ative people with client Apple at its core. The group develops commu-nication ideas. “Grounded in disruption, Media Arts is informed bywhat I see as the new planning, including the areas of audience plan-ning and connections planning,” said Lee Clow, chairman and chief cre-ative officer, TBWA Worldwide. TBWA equates itself with the word,“disruption,” which it defines as “a tool for change and an agent ofgrowth.” Estimated revenue for 2005 was revised by Ad Age.Top Executive: Jean-Marie Dru, CEOHeadquarters: TBWA Worldwide / 488 Madison Ave., New York,N.Y. 10022 / Phone: (212) 804-1300 / Fax: (212) 804-1333 / URL:www.tbwa.com

Wirz GroupAgency totalsEmployees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .55 50 10.0

Notes: Wirz Group, a non-equity affiliate of BBDO Worldwide basedin Zurich, comprises multiple companies of varying degrees of owner-ship that offer a communications service spectrum from advertisingand sales promotion to brand identity development and design.Top Executive: Geri Aebi, CEOHeadquarters: Wirz Group / Uetlibergstrasse 132, Zurich,Switzerland 8045 / Phone: 41 44 457 57 57 / Fax: 41 44 457 57 76 /URL: www.wirz.ch

Zimmerman Advertising*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$90.0 $90.0 0.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .860 800 7.5

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 22 0.0

Notes: Zimmerman Advertising is an autonomous agency specializingin retail within Omnicom. The Fort Lauderdale-based agency, with astaff of more than 860, operates out of 22 offices in the U.S., includingNew York, Washington, Atlanta, Chicago, Dallas, Los Angeles and SanFrancisco. The agency also owns Zimmerman Agency, Tallahassee, anagency focused on travel that it acquired in 2005. Zimmerman, found-ed in 1984 in Fort Lauderdale, has been owned by Omnicom since 1999.It began with a focus on automotive but has become a major player inretail and quick-service restaurants (Office Depot, ShopKo, VitaminShoppe, Papa John’s Pizza). Its biggest account, though, remains Nissan



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for which it handles regional marketing for dealers. Estimated revenuefor 2005 was revised by Ad Age.Top Executive: Jordan Zimmerman, chmn & CEOHeadquarters: Zimmerman Advertising / 2200 W. Commercial Blvd.,Fort Lauderdale, Fla. 33309 / Phone: (954) 731-2900 / Fax: (954) 633-1259 / URL: www.zadv.com

INTEGRATED MARKETING AGENCIESOmnicom Marketing Services*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$2,275.3 $2,040.2 11.5

U.S. . . . . . . . . . . . . . . . . . . . . . . .$1,623.9 $1,444.7 12.4

Non-U.S. . . . . . . . . . . . . . . . . . . . .$651.4 $595.5 9.4

Notes: Omnicom Marketing Services is an Ad Age construct and repre-sents the estimated totals of Omnicom’s marketing services operations.

Agency.com*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$97.0 $97.0 0.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$65.0 $65.0 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$32.0 $32.0 0.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .314 314 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .236 136 73.5


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 4 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .5 2 150.0

Notes: Agency.com, New York, is an interactive agency. The agencyoperates out of 10 offices located in New York, San Francisco, Dallas,Chicago, Dublin, London, Amsterdam, Milan, Brussels and Rome, thelast two added in 2006. Agency.com is planning other acquisitions tobuild its base in Europe. Agency.com was founded in 1995. As of 2005,it reports through TBWA Worldwide. It had been one of 16 onlineagency holdings Omnicom had placed into Seneca Investments in 2001.Omnicom bought back Agency.com in mid-2003. Estimated revenuefor 2005 was revised by Ad Age.Top Executive: David Eastman, CEOHeadquarters: Agency.com / 488 Madison Ave., 22nd Fl., New York,N.Y. 10022 / Phone: (888) 374-6804 / Fax: (212) 358-2604 / URL:www.agency.com

Alcone Marketing Group*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$115.4 $105.7 9.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$107.5 $98.4 9.2

Non-U.S. . . . . . . . . . . . . . . . . . . . . . .$7.9 $7.3 8.2

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .178 193 -7.8

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 4 0.0

Notes: Alcone, founded in 1976, is a sales promotion and marketingservices agency involved in digital, premiums, gift catalogs, recogni-tion/incentive programs and fulfillment. Omnicom in October 2005bought Marketing Partners, Irvine, Calif., and made it an autonomousunit of Alcone Marketing Group. Both Alcone and Marketing Partnersare part of Diversified Agency Services in Omnicom. MarketingPartners, which specializes in promotional marketing, continues to berun by President Dory Ford.Top Executive: William Hahn, pres & CEOHeadquarters: Alcone Marketing Group / 4 Studebaker Rd., Irvine,Calif. 92618 / Phone: (949) 770-4400 / Fax: (949) 770-2957 / URL:www.alconemarketing.com

AtmosphereBBDO*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$34.4 $28.8 19.7

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .130 100 30.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 3 0.0

Notes: AtmosphereBBDO is the digital network of BBDO NorthAmerica with offices in New York, Atlanta and Chicago.AtmosphereBBDO’s work includes strategic planning and e-businessconsulting, online advertising and promotion, direct and relationshipmarketing, and technology development. The agency was founded in1997.Top Executive: Andreas Combuechen, CEO & chief creative officerHeadquarters: AtmosphereBBDO / 1375 Broadway, 11th Fl., NewYork, N.Y. 10018 / Phone: (212) 827-2500 / Fax: (212) 827-2525 / URL:www.atmospherebbdo.com

BBDO Detroit*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$140.5 $130.1 8.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .1,000 1,000 0.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: BBDO Detroit is the former BBDO Detroit CRM, itself arenaming of InterOne and before that Ross Roy Communications, allmarketing services units. The unit is involved in CRM but increasing-ly gaining a strong traditional agency component. Revenue shown inthe tabular data represents just the CRM element of BBDO Detroit,which is half its total. The other half is in the BBDO Worldwide num-bers. The office came under the supervision of BBDO New York in 2005via an Omnicom directive in September that creative directors reportdirectly to David Lubars, chairman & chief creative officer at BBDONorth America in New York. In early 2006, BBDO Detroit cut about200 employees (11% of staff), reflecting cost cutting by



SPONSORED BY


DaimlerChrysler, its biggest client. BBDO Detroit, through Ross Roy,has worked with Chrysler since 1926.Top Executive: Joe Garcia, pres & CEOHeadquarters: BBDO Detroit / 880 W. Long Lake Rd., Troy, Mich.48098 / Phone: (248) 293-3500 / Fax: (248) 293-3434 / URL:www.bbdo.com

Colangelo*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$29.0 $26.0 11.6


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 3 0.0

Notes: Colangelo, purchased by Omnicom in late October 2006, is anintegrated marketing agency. The promotion-oriented shop gained itsfirst advertising account in early 2007 when it won the $15- $20 mil-lion account for U.S. Smokeless Tobacco, which includes creating andexecuting integrated marketing campaigns for Copenhagen, Red Sealand Skoal among others.Top Executive: Robert J. Colangelo, presHeadquarters: Colangelo / 120, Darien, Conn. 06820 / Phone: (203)662-6600 / Fax: (203) 662-6601 / URL: www.colangelo-sm.com

Critical Mass*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$58.0 $45.0 28.9

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .483 286 68.9

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 4 50.0

Notes: Critical Mass was founded in 1995 as a promotional CD-ROMdeveloper and a year later entered web development, designingMercedes-Benz USA’s corporate website. Omnicom bought into theagency in 1999 and now owns 53% of the company. Employees own therest. Headquarters are in Calgary, Alberta, but clients are mostly basedin the U.S. Production offices in Calgary and Toronto, for example, serv-ice all non-Canadian clients. Chicago is its U.S. base, with other U.S.offices in New York, Austin, Texas, and Atlanta. Diane Wilkins becameCEO in 2005, replacing Jerry Johnston, who moved up to chairman.Top Executive: Dianne Wilkins, CEOU.S. Headquarters: Critical Mass / 225 N. Michigan Ave., Ste. 2050,Chicago, Ill. 60601 / Phone: (312) 288-2500 / Fax: (312) 288-2501 /URL: www.criticalmass.comHeadquarters: Critical Mass / 402-11 Ave. SE, Calgary, Alberta, T2G0Y4 Canada / URL: www.criticalmass.com

Direct Partners*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$41.0 $38.0 7.9

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .95 85 11.8

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 4 25.0

Notes: Direct Partners, headquartered in Marina del Rey, and withoffices in San Francisco and London, is a direct marketing shop andmember of the DAS group of agencies in Omnicom. The agency wasfounded in 1994 by Jerry McRuer and Skip Reed who remain manag-ing partners. Direct Partners works with such clients as EarthLink,Clorox and Barclays Global Investors.Top Executive: Skip Reed, CEOHeadquarters: Direct Partners / 4755 Alla Rd., Marina del Rey, Calif.90292 / Phone: (310) 482-4200 / Fax: (310) 482-4201 / URL:www.directpartners.com

EVB*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$6.0 $5.0 20.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .50 35 42.9

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Omnicom acquired a majority in EVB in July 2006. EVB wasfounded in 2000 by and CEO Daniel Stein and exec creative directorJason Zada, both of whom remain at the agency. The shop countsamong its clients Adidas, Kellogg, Wrigley, Gallo and Leapfrog. Theshop is aligned with Diversified Agency Services group.Top Executive: Daniel Stein, CEO & co-founderHeadquarters: EVB / 1596 Howard St., San Francisco, Calif. 94103 /Phone: (415) 281-3950 / Fax: (415) 281-3957 / URL: www.evb.com

GMR Marketing*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$103.0 $100.0 3.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .505 445 13.5

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .7 6 16.7


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 9 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: GMR Marketing is an event marketer focusing on sports,music, mobile and lifestyle issues. GMR, based near Milwaukee, oper-ates out of nine U.S. offices and a shop in Toronto. The agency becamepart of Omnicom in 1998.Top Executive: Craig Connelly, presHeadquarters: GMR Marketing / 5000 S. Towne Dr., New Berlin,Wis. 53151 / Phone: (262) 786-5600 / Fax: (262) 786-5260 / URL:www.gmrlive.com

Grizzard Communications Group*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$113.0 $100.4 12.5

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 8 -62.5



SPONSORED BY

Notes: Grizzard is an Atlanta-based integrated marketing agency witha direct marketing focus, including a concentration on fundraising fornonprofits and educational institutions. Grizzard acquired researchcompany AnalyticalOne, Seattle, in January 2007. AnalyticalOne wasfounded in 2002 and provides database analytical solutions and primaryresearch services and like Grizzard works with nonprofit organizationsamong its clients. Grizzard was founded in in 1920.Top Executive: Chip Grizzard, CEO; Debbi Barber, pres Headquarters: Grizzard Communications Group / 229 Peachtree St.NE, Ste. 1400, Atlanta, Ga. 30303 / Phone: (404) 522-8330 / Fax: (404)221-1458 / URL: www.grizzard.com

Integer Group*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$131.6 $117.0 12.5

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .1,013 904 12.1

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 7 0.0

Notes: Integer, an integrated marketing agency, specializes in retailadvertising/sales promotion and field marketing. Integer, founded inDenver in 1993, employs more than 1,000 in offices in Denver (includ-ing Integer’s headquarters and Karsh & Hagan), Dallas, Cleveland(Stern Advertising) and Des Moines. Estimated revenue for 2005 wasrevised by Ad Age.Top Executive: Mike Sweeney, CEOHeadquarters: Integer Group / 7245 W. Alaska Dr., Lakewood, Colo.80226 / Phone: (303) 393-3500 / Fax: (303) 393-3700 / URL: www.inte-ger.com

InterbrandNotes: Interbrand Group is a branding consultancy based in New Yorkthat has 30 offices in more than 20 countries. The firm began in Londonin 1974. Omnicom acquired it in late 1993. Omnicom in April 2006moved Interbrand's longtime CEO, Chuck Brymer, then age 46, to theCEO post of DDB Worldwide Communications Group. Mr. Brymer hadentered the ad business in 1982, starting at BBDO's office in Houston.He joined Interbrand in 1985 and, at the age of 26, was charged withgrowing the British-born company in the U.S. Shortly after Omnicombought Interbrand, Mr. Brymer was named chairman-CEO of thebranding firm in 1994. With Mr. Brymer's move to DDB in 2006,Interbrand London head Jez Frampton took over as Interbrand's CEO.Top Executive: Jez Frampton, CEOHeadquarters: Interbrand / 130 Fifth Avenue., New York, N.Y. 10011/ Phone: (212) 798-7500 / Fax: (212) 798-7501 / URL: www.inter-brand.com

Ketchum Directory Advertising*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$25.6 $25.2 1.6

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .180 180 0.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 5 0.0

Notes: Ketchum Directory, a directory agency that is a CertifiedMarketing Representative (CMR), headquartered in Chicago, hasoffices in Kansas City, Mo., Louisville, Pittsburgh and Los Angeles.Ketchum is part of DAS in Omnicom.Top Executive: Eugene P. Daly, presHeadquarters: Ketchum Directory Advertising / 225 N. Michigan,ste. 2000, Chicago, Ill. 60601 / Phone: (312) 946-8111 / Fax: (312) 946-8061 / URL: www.kda.com

Organic*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$102.0 $72.0 41.7

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .450 305 47.5


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 4 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Organic, a digital marketing agency founded in 1993, went ona growth binge in 2006, boosting revenue more than 40% over 2005levels. Growth was fueled by new business gains: Sprint,DaimlerChrysler, Bank of America, Mitsubishi and iVillage. The exist-ing client base elevated their online budgets by 10-15% on average,according to the San Francisco-based shop, which has offices in Detroit,Los Angeles, New York and Toronto. The agency has been reportingthrough the BBDO Network since mid-2005.Top Executive: Mark Kingdon, CEOHeadquarters: Organic / 555 Market St., 4th Fl., San Francisco, Calif.94105 / Phone: (415) 581-5300 / Fax: (415) 581-5400 / URL:www.organic.com

Osmosis MedialabAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 5 0.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Osmosis MediaLab, launched in 1999 by Travis Pagel andShawn Thomson, both veterans of the music entertainment business, isan agency involved in marketing to gays and lesbians. It is affiliatedwith Omnicom.Top Executive: Shawn Thomson, owner & creative dirHeadquarters: Osmosis Medialab / 333 Hudson St., 10th Fl., NewYork, N.Y. 10013 / Phone: (212) 279-2680 / Fax: (212) 279-2461 / URL:www.medialabinteractive.com; www.osmosis.net

Rapp Collins Worldwide*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$517.0 $470.2 10.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$306.0 $274.1 11.6

Non-U.S. . . . . . . . . . . . . . . . . . . . .$211.0 $196.1 7.6



SPONSORED BY


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 8 12.5

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .46 46 0.0

Notes: Rapp Collins is an international direct marketing network with55 offices in 30 countries. In October 2006, the agency named MichaelSugzda vice chairman-North America with responsibility to focus onlarge clients. At the same time, James Lyons moved to president-NorthAmerica from managing director-New York (he oversees offices in NewYork, Dallas and Los Angeles), and Cynthia Davis became president-global development and communications from managing director-Dallas. Rapp Collins was founded in 1965 by Stan Rapp and ThomasCollins.Top Executives: Gary Von Kennel, global CEO; Bob Horvath, CEO-N. Amer.Headquarters: Rapp Collins Worldwide / 437 Madison Ave., 3rd Fl.,New York, N.Y. 10022 / Phone: (212) 817-6800 / Fax: (212) 817-6750 /URL: www.rappcollins.com

Resolution MediaAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .45 25 80.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Resolution Media is a search engine marketing (SEM) agencythat manages bids on search engines and optimizing Web sites toimprove organic rankings.Top Executive: Matt Spiegel, mg dirHeadquarters: Resolution Media / 325 W Huron St., Ste. 506,Chicago, Ill. 60610 / Phone: (312) 337-6450 / Fax: / URL: www.resolu-tionmedia.com

Russ Reid Co.*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$28.1 $24.9 12.9

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .220 220 0.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 3 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Russ Reid Co. is a direct marketing agency that works withnonprofits in fundraising, government relations and lobbying and PR.The Washington-based company has offices in Pasadena, Calif.,Wilsonville, Ore., and Washington, D.C. The agency was founded in1964.Top Executive: Tom Harrison, pres & CEOHeadquarters: Russ Reid Co. / 2 N. Lake Ave., Ste. 600, Pasadena,Calif. 91101-1868 / Phone: (626) 449-6100 / Fax: (626) 449-6190 /URL: www.russreid.com

Targetbase*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$80.0 $73.9 8.3

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .178 190 -6.3

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Notes: Targetbase is a direct marketing, customer relationship man-agement agency with primary offices in Irving, Texas, and Greensboro,N.C. It has additional offices in Austin, Texas, Norman, Okla.,Charleston, S.C., Douglassville, Pa., Loveland, Ohio, and Torrance,Calif. Targetbase is the U.S. representative of BBDO’s ProximityNetwork, a global network of agencies that focus on connecting directmarketing and interactive. The agency was founded in 1979.Top Executive: David Scholes, CEOHeadquarters: Targetbase / 7850 N. Beltline Rd., Irving, Texas 75063-6098 / Phone: (972) 506-3400 / Fax: (800) 446-6603 / URL: www.tar-getbase.com

Tequila*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$69.5 $62.0 12.1

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$34.0 $30.0 13.3

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$35.5 $32.0 10.9


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 3 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .41 44 -6.8

Notes: Tequila, founded in 1986 in Paris, is a marketing services net-work with 44 agencies around the globe. Agency revenue is split almostevenly between interactive and direct. Tequila partners with TBWAWorldwide in Omnicom. Estimated revenue for 2005 was revised by AdAge.Top Executive: Jeremy Pagden, pres & CEOHeadquarters: Tequila / 488 Madison Ave., New York, N.Y. 10022 /Phone: (212) 804-1450 / Fax: (212) 804-1200 / URL: www.tequila-ww.com

The Marketing Arm*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$63.0 $52.0 21.2


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .800 315 154.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .4 NA NAOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .17 30 -43.3

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 30 -50.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .2 NA NANotes: Founded in 1993, Marketing Arm is a network of marketingservices agencies involved in entertainment, music, sports, promotions,events, and cause marketing from major offices in New York, Los



SPONSORED BY


Angeles, Dallas, Boston, Charlotte, San Francisco, Chicago, Stamford(Conn.), and Bentonville (Ark.). Marketing Arm includes Davie BrownEntertainment (entertainment marketing); USM&P (event marketing);Millsport (sports sponsorship and motorsports consulting); and, ipsh!(wireless & mobile marketing).Top Executive: Ray Clark, CEO & founderHeadquarters: The Marketing Arm / 1999 Bryan St., Ste. 1800,Dallas, Texas 75201 / Phone: (214) 259-3200 / Fax: (214) 259-3201 /URL: www.themarketingarm.com

TPG (The Peter Group)*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$10.0 $10.2 -2.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .49 51 -3.9

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: TPG, a direct marketing agency founded in 1991, was boughtby Omnicom in June 2002. Besides its Philadelphia headquarters, TPGhas an office in Woodland Hills, Calif. The agency roster includes alarge number of clients in the U.S. insurance sector.Top Executive: Joseph Delago, CEOHeadquarters: TPG (The Peter Group) / Piers at Penn’s Landing, 7 N.Columbus Blvd., Philadelphia, Pa. 19106 / Phone: (215) 592-8303 / Fax:(215) 574-0895 / URL: www.tpgadvertising.com

TracyLocke*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$120.0 $108.0 11.1

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .663 575 15.3

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 2 100.0

Notes: TracyLocke, a promotion agency with a growing general adver-tising business, refers to itself as a brand activation network. Theagency, with two primary offices in Dallas and Wilton, Conn., alsooperates numerous field offices primarily for clients Pepsi-Cola Co.,Pepsi Bottlers and Pizza Hut. Mike Musachio became president andchief creative officer of both TracyLocke shops in New York and Wilton,Conn., in February 2006. He had been executive VP and chief creativeofficer, sharing the leadership of both shops with Tim Zuckert, who leftin early 2006 to become president at Proving Ground Media,Greenwich, Conn. Beth Ann Kaminkow became chief talent officer inJanuary 2007, moving from sibling Brodeur Worldwide where she heldthat same title. TL was formed in Dallas in 1913 by Shelly Tracy andRaymond Locke.Top Executive: Ron Askew, CEOHeadquarters: TracyLocke / 1999 Bryan St., Ste. 2800, Dallas, Texas75201 / Phone: (214) 969-9000 / Fax: (214) 259-3550 / URL: www.tra-cylocke.com

Tribal DDB*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$150.0 $131.5 14.1

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$68.0 $60.4 12.6

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$82.0 $71.1 15.3

Employees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . .1400 NA NAU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .630 NA NANon-U.S. . . . . . . . . . . . . . . . . . . . . . . .770 NA NAOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .36 33 9.1

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 5 20.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .30 28 7.1

Notes: Tribal DDB is an international digital marketing agency with36 offices across Europe, North America, Canada and Australasia. EachTribal DDB digital agency is based within the local DDB advertisingoffice. Tribal DDB offers online media planning and buying, advertisingdevelopment, website development and production, consumer planningand design. Adam Good, who founded the Shanghai office in 2006, wasnamed president of Tribal DDB’s Asia-Pacific region, moving up fromnew business development director and managing director for GreaterChina. Tribal DDB launched Tribal DDB Health in February 2006, nam-ing Dori Stowe as president.Top Executive: Matt Freeman, CEOHeadquarters: Tribal DDB / 437 Madison Ave., New York, N.Y. 10022/ Phone: (212) 515-8314 / Fax: / URL: www.tribalddb.com

Unit 7*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$18.8 $16.7 12.6

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .101 72 40.3

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Unit 7, a direct marketing agency, in 2005 became the newname for LLKFB, an agency acquired by Omnicom in 2001. LoreenBabcock, CEO, now carries the additional title of chairperson. She is thelast of five original partners at Lieber, Levett, Koenig, Farese, Babcock,founded in 1996. Paul Levett left in 2000, Carmine Farese in 2003, andJ. Robert Lieber in 2004. Unit 7 in mid-2006 won the CMR businessfrom Bayer diagnostics division, Tarrytown, N.Y., for global brandingpositioning and communications; Shire Pharmaceuticals, Wayne, Pa., tolaunch the children's A.D.H.D. patch Daytrana, and ESPN, to produceDR TV ads for its Mobile ESPN cellphone service.Top Executive: Loreen Babcock, chmn & CEOHeadquarters: Unit 7 / 30 Irving Place, 11th Fl., New York, N.Y.10003 / Phone: (212) 209-1600 / Fax: (212) 209-1800 / URL:www.unit7.com



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HEALTHCARE AGENCIESOmnicom Healthcare*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$895.5 $863.2 3.7

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$488.2 $480.0 1.7

Non-U.S. . . . . . . . . . . . . . . . . . . . .$407.3 $383.2 6.3

Notes: Omnicom Healthcare is an Ad Age construct and represents theestimated totals of Omnicom’s healthcare agency operations.

Cline Davis & MannAgency totalsEmployees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . .617 531 16.2


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 4 25.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Cline Davis & Mann is a healthcare agency with offices in NewYork, London and Red Bank and Princeton, both New Jersey. Theagency has a professional group, a multicultural marketing group, amedical education division (Fallon Medica), an interactive media andrelationship marketing division (CDMi Connect), and a ManagedMarkets Group. CDM prepares and executes media plans directed at allhealthcare professional targets as well as consumers. The London officeheads up CDM Europe.Top Executive: Ed Wise, chmn & CEOHeadquarters: Cline, Davis & Mann / 220 E. 42nd St., 8th Fl., NewYork, N.Y. 10017 / Phone: (212) 907-4300 / Fax: (212) 687-6773 / URL:www.clinedavis.com

Corbett Accel Healthcare GroupAgency totalsOffices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Notes: Corbett Accel, a healthcare agency, has multiple divisions,among them advertising, promotion, medical education, business andcompetitive intelligence, global clinical trials, digital, emarketing, meet-ings management and production and design services. CorbettHealthcare Group and sibling Omnicom shop, Accel Healthcare,merged in February 2004, forming Corbett Accel Healthcare Group.The healthcare unit has offices in New York, Chicago and London.Top Executive: Elaine Eisen, presHeadquarters: Corbett Worldwide Healthcare Communications / 211E. Chicago Ave., Ste. 1600, Chicago, Ill. 60611 / Phone: (312) 664-5310/ Fax: (312) 649-7232 / URL: www.corbett.com

Eden Communications GroupAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .45 NA NAOffices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Eden is a full-service agency specializing in pharmaceuticalmarketing and health education.

Top Executive: Leo Francis, presHeadquarters: Eden Communications Group / 515 Valley St.,Maplewood, N.J. 07040 / Phone: (973) 275-6500 / Fax: (973) 275-9792/ URL: www.edencomgroup.com

Harrison & Star Business GroupAgency totalsOffices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Harrison & Star is a healthcare agency focusing on healthcareadvertising and medical education targeting healthcare professionalsand patients.Top Executive: Larry Star, chmn & CEOHeadquarters: Harrison & Star Business Group / 16 W. 22nd St.,New York, N.Y. 10010-5895 / Phone: (212) 727-1330 / Fax: (212) 822-6590 / URL: www.hs-ideas.com

KPRAgency totalsOffices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: KPR is a healthcare shop with expertise in addressing health-care professionals and patients via direct-to-consumer and direct mar-keting specialties. Another Omnicom healthcare shop, 1HealthCommunications, Irvine, Calif., was merged into KPR in 2004. KPR isthe former Kallir, Phillips, Ross.Top Executive: Stu Klein, CEOHeadquarters: KPR / 711 Third Ave., 12th fl., New York, N.Y. 10017/ Phone: (212) 856-8400 / Fax: (212) 856-8549 / URL: www.kprny.com

LLNSAgency totalsOffices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 2 -50.0

Notes: LLNS is a healthcare B2B unit that used to be called LyonsLavey Nickel Swift. The agency is part of the TBWA WorldHealth divi-sion of TBWA Worldwide. TBWA WorldHealth was formed in 2002 tointegrate professional pharmaceutical and healthcare agencies with thebrand management of consumer agencies. Ann Devereux was namedCEO in April 2006 of both LLNS and TBWA WorldHealth. Ms.Devereux founded the DTC communications practice at BBDO NewYork prior to her new post. LLNS created an interactive marketing divi-sion, e@LLNS, in early 2006. Gene Fischer heads the division as seniorVP and director for interactive services. LLNS divisions include theHealth Literary Group (patient communications), Innovative MedicalEducation and MediaVia (both medical ed), Medical InformationSource (outsourcing resource for drug info), Strategic InformationResources (tracks pharma markets and trends via the Web). TBWAWorldHealth, headquartered in New York, is an Omnicom networkthat integrates professional pharmaceutical and healthcare agencieswith the brand management of consumer agencies.Top Executive: Anne Devereux, CEOHeadquarters: LLNS / 220 E. 42nd St., 3rd Fl., New York, N.Y. 10017/ Phone: (212) 771-3000 / Fax: (212) 771-3010 / URL: www.llns.com



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Proximity Worldwide*Agency totalsOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .47 52 -9.6

Notes: Proximity, based in London, is an international CRM networkreporting to BBDO Worldwide with no U.S. offices, althoughTargetbase serves as its U.S. representative. Proximity is seeking a U.S.partner agency within the Omnicom group of agencies. Proximity has47 worldwide offices.Top Executive: Mat Mildenhall, chief operating officerHeadquarters: Proximity Worldwide / 191 Marylebone Rd., London,UK NW1 5DW / Phone: 44-20-7616 3490 / Fax: 44-20-7616 3495 /URL: www.proximityworld.com

MEDIA SPECIALIST AGENCIESOmnicom Media Specialists*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$734.9 $708.6 3.7

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$366.4 $349.0 5.0

Non-U.S. . . . . . . . . . . . . . . . . . . . .$368.4 $359.6 2.4

Notes: Omnicom Media Specialists is an Ad Age construct and repre-sents the estimated totals of Omnicom’s media buying and planningoperations.

Icon InternationalAgency totalsEmployees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . .185 155 19.4

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .180 150 20.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .5 5 0.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Icon is a specialized finance company engaged in corporatebarter and other financial transactions. Founded in 1985, Icon is fullyowned by Omnicom.Top Executive: John P. Kramer, CEOHeadquarters: Icon International / 107 Elm St., Four Stamford Plaza,Stamford, Conn. 06902 / Phone: (203) 328-2300 / Fax: (203) 328-2333/ URL: www.icon-intl.com

OMD*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$599.2 $575.6 4.1

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$255.6 $243.6 4.9

Non-U.S. . . . . . . . . . . . . . . . . . . . .$343.6 $332.0 3.5

Notes: OMD Worldwide is part of Omnicom Media Services, a hold-ing unit for both OMD and PHD. OMD is the global media partner ofBBDO Worldwide, DDB Worldwide, TBWA Worldwide and Omnicom’sDAS agencies. About 35% of its business, however, comes from clients

independent of these and other agencies. OMD opened an office inMumbai February 2007 that will serve the whole of India. OMD andMTV Networks agreed to a $300 million deal in June 2006 that givesOMD clients first right to receive ad opportunities across the network’smultiple TV properties and digital extensions for the 2006-07 season.Ten percent of the total was to reach new media. OMD’s worldwidePresident-CEO Joe Uva in February 2007 was named CEO at UnivisionCommunications, the Spanish-language broadcaster that in 2007 wasbeing bought by a group of private investors led by Haim Saban. Mr.Uva also was a member of the OMD board. Daryl Simm, head ofOmnicom Media Group, assumed Mr. Uva’s OMD duties, with themedia agency’s regional bosses reporting to him. Revenues are esti-mates based on projected billings from Recma.Top Executives: Daryl Simm, pres & CEO-ww; Page Thompson,CEO-N. AmerHeadquarters: OMD / 11 Madison Ave., 12th Fl., New York, N.Y.10010 / Phone: (212) 590-7100 / Fax: (646) 278-3000 / URL:www.omd.com

PHD*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$135.7 $133.0 2.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$110.9 $105.4 5.2

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$24.8 $27.6 -10.1

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .200 300 -33.3

Notes: PHD is a media specialist company that also includes Novus(print specialist) and Icon (bartering). PHD continued its maturationprocess in 2006, building out its global footprint by adding 17 officesand gaining new U.S. business, particularly Safeway’s $250 millionaccount. Other new business gains included HBO, Hormel Foods’Jennie-O, Roche Group’s Tamiflu and Unisys, weighted against the lossof Jim Beam Brands and Reebok, due to its takeover by Adidas. Theworldwide expansion began the end of 2004, with the intent of gaininga strong presence in Europe and Asia-Pacific by early 2006, and mov-ing into the Middle East and Africa after that. PHD’s primary offices inthe U.S. are New York, Chicago, St. Louis and San Francisco. Theagency recruited John Swift from sibling OMD , who joined as manag-ing director in charge of all buying groups, and the veteran Judy Vogel,who runs research. PHD opened Drum in early 2006, a joint venturewith Davie-Brown Entertainment (part of Marketing Arm), LosAngeles. Drum is a stand-alone creative marketer that works in brand-ed content and product integration, event marketing and film tie-ins.Revenues are estimates based on projected billings from Recma.Top Executive: Steve Grubbs, CEO-PHD North AmericaHeadquarters: PHD / 488 Madison Ave., 4th Fl., New York, N.Y.10022 / Phone: (212) 894-6600 / Fax: (212) 894-4100 / URL:www.phdus.com



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PUBLIC RELATIONS AGENCIESOmnicom PR*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$1,150.1 $1,045.5 10.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$847.6 $768.7 10.3

Non-U.S. . . . . . . . . . . . . . . . . . . . .$302.5 $276.8 9.3

Notes: Omnicom PR is an Ad Age construct and represents the esti-mated totals of Omnicom’s public relations operations.

Brodeur WorldwideAgency totalsOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .50 36 38.9

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 5 40.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .43 31 38.7

Notes: Brodeur, a Boston-based PR agency, has a global network, calledBrodeur/Pleon Worldwide, which is made up of Brodeur-brandedoffices in the United States, Asia-Pacific and Latin America, and Pleon-branded offices in Europe, Middle East, Africa. Pleon is a consultingcompany. Bodeur/Pleon has 46 affiliate offices, Brodeur|PleonWorldwide covers more than 50 countries.Top Executive: Andrea Coville, CEOHeadquarters: Brodeur Worldwide / 855 Boylston St., Boston, Mass.02116 / Phone: (617) 587-2800 / Fax: (617) 587-2828 / URL:www.brodeur.com

ConeAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .80 NA NAOffices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Cone is a PR and communications agency which specializes inthe development and execution of cause branding, marketing publicrelations and issues and crisis management initiatives.Top Executive: Carol Cone, chmn & founder; Jens Bang, pres & CEOHeadquarters: Cone / 855 Boylston St., Boston, Mass. 02116 / Phone:(617) 227-2111 / Fax: (617) 523-3955 / URL: www.coneinc.com

Fleishman-HillardAgency totalsOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .80 80 0.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .46 36 27.8

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .34 44 -22.7

Notes: Fleishman-Hillard, headquartered in St. Louis, is a PR agency.The firm currently operates throughout North America, Europe, Asia,Latin America, Australia and South Africa. FitzGeraldCommunications, Boston, became an autonomous unit ot Fleishman-Hillard in January 2006 and operates under its own name. Fleishman-Hillard, founded by Al Fleishman and Bob Hillard in St. Louis in 1946,was acquired by Omnicom in 2002.

Top Executive: Dave Senay, pres & CEOHeadquarters: Fleishman-Hillard / 200 N. Broadway, St. Louis, Mo.63102 / Phone: (314) 982-1700 / Fax: (314) 231-2313 / URL:www.fleishman.com

KetchumAgency totalsOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .23 23 0.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 8 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .15 15 0.0

Notes: Ketchum is a global PR agency with 23 offices and 48 affiliatesin North America, Europe, Asia-Pacific and Latin America. In NorthAmerica, New York-based Ketchum also has offices in Atlanta, Chicago,Dallas, Los Angeles, Mexico City, New York, Pittsburgh, San Francisco,Toronto and Washington. Ketchum’s global practices include brandmarketing, corporate, food and nutrition, healthcare and technology. Inmid-2006, the firm absorbed Entertainment Marketing Partners, LosAngeles and New York, into its Ketchum Entertainment Marketingunit. EMP clients include Activision and Major League Soccer. EMPpartners, Erik and Mark Stroman, are now exec VPs at KetchumEntertainment Marketing. In February 2007, Ketchum signed an affil-iation agreement with Geelmuyden.Kiese to partner in Scandinavia.Ketchum was founded in 1923. Omnicom bought Ketchum in 1996.Top Executive: Raymond L. Kotcher, CEOHeadquarters: Ketchum / 1285 Ave. of the Americas, New York, N.Y.10019 / Phone: (646) 935-3900 / Fax: (646) 935-4499 / URL:www.ketchum.com

Porter NovelliAgency totalsOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .92 91 1.1

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 18 16.7

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .71 73 -2.7

Notes: Porter Novelli is a PR firm founded in Washington in 1972. ThePR agency in October 2006 formed a strategic alliance with LosAngeles-based The Rose Group to create Porter Novelli Entertainmentto address media opportunities that connect brands and the entertain-ment industry. In management moves, Sheila Corriveau return toPorter Novelli as global network director in September 2006, and inOctober, Joe Russo became exec VP, global director of research. PorterNovelli is organized into three communications disciplines: Marketing,corporate affairs and public affairs.Top Executive: Helen Ostrowski, CEOHeadquarters: Porter Novelli / 450 Lexington Ave., New York, N.Y.10017 / Phone: (212) 601-8000 / Fax: (212) 601-8101 / URL:www.porternovelli.com



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32 Protocol Integrated DirectMarketingRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$148.0 $148.0 0.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$128.0 $128.0 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$20.0 $20.0 0.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . .2,450 2,450 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .950 950 0.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 13 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Notes: Protocol Integrated Direct Marketing is a privately-held inte-grated marketing services company that serves business-to-businessand business-to-consumer environments by offering direct marketing,data/production services, research, fulfillment services and contact cen-ters. The agency relocated to Florida from the Chicago suburbs inspring 2006. International returns for privately-held Protocal are fromits two Canadian offices in Hamilton, Ontario, and Montreal.Top executive: Charles Dall’Acqua, pres & CEOHeadquarters: Protocol Integrated Direct Marketing / 2805 FruitvilleRd., Sarasota, Fla. 34237 / Phone: (800) 677-2001 / URL: www.proto-colmarketing.com

4 Publicis GroupeRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$5,872.0 $5,472.2 7.3

North America . . . . . . . . . . . . .$2,672.8 $2,533.1 5.5



North America . . . . . . . . . . . . . .13,940 13,818 0.9

Outside North America . . . . . . .28,049 26,532 5.7

Notes: Publicis Groupe, the fourth-largest marketing organization,generated about 70% of 2006 revenue from traditional advertising andmedia and 30% from a range of marketing services. The marketingservices portion will grow with its January 2007 acquisition of Digitas,an interactive and direct-marketing agency group. Publicis employed39,939 people in 104 countries and more than 200 cities as of December31, 2006, up 3.4%—1,329 jobs—from a year earlier. That tally doesn’tinclude the 2,050 staffers who joined Publicis in the Digitas deal. Factorin Digitas, and Publicis on a pro forma basis had about 42,000 employ-ees and revenue of $5.87 billion in 2006. See full profile near the frontof this yearbook.Top executive: Maurice Levy, chmn & CEOHeadquarters: Publicis Groupe / 133 Ave. des Champs-Elysees, Paris,75008 / Phone: 331-4443-7000 / Fax: 331-4443-7525 / URL: www.pub-licis.com

TRADITIONAL AGENCIESPublicis Groupe Advertising*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$2,952.1 $2,869.2 2.9

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$935.1 $911.4 2.6

Non-U.S. . . . . . . . . . . . . . . . . . .$2,017.0 $1,957.8 3.0

Notes: Publicis Groupe Advertising is an Ad Age construct and repre-sents the estimated totals of Publicis Groupe’s traditional advertisingoperations.

Amazon Advertising*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$6.5 $6.0 8.3Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .28 6 366.7

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0Notes: Amazon, which specializes in marketing to women, was formedLynda Pearson, creative director, and Millie Olson, president-CEO. LeoBurnett Worldwide acquired 35% of the agency in June 2002.Estimated returns for 2005 were restated by Ad Age.Top Executive: Millie Olson, pres & co-founderHeadquarters: Amazon Advertising / 415 Jackson St., 2nd fl., SanFrancisco, Calif. 94111 / Phone: (415) 433-3004 / Fax: (415) 433-3002 /URL: www.amazonadv.com

Beacon Communications*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$50.0 $50.0 0.0

Employees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . .340 334 1.8Offices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Beacom Communiciations is a Japanese ad agency 66% ownedby Publicis Groupe and 34% owned by Dentsu. Beacon was formed in2001 as a merger of the Tokyo offices of Bcom3 Group’s D’Arcy andLeo Burnett with a third of the investment capital coming from Dentsu.(Dentsu bought Bcom3 in 2002.) The networks were encouraged tomake such a move by common client Procter & Gamble (the largestclient at Publicis). In addition to its own clients, Beacon handles LeoBurnett’s brands and collaborates with Dentsu. Publicis’ Starcom han-dles media. Estimated revenue for 2005 was revised by Ad Age.Top Executive: Nicolas Menat, pres & representative dirHeadquarters: Beacon Communications / J.R. Tokyu Meguro Bldg.,3-1-1 Kami- Osaki, Shinagawa-ku, Tokyo 141-0021 / Phone: 81-3-5437-7200 / Fax: 81-3-5437-7955 / URL: www.beaconcom.co.jp



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Bromley Communications*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$44.0 $40.0 10.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .163 160 1.9

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 4 0.0

Notes: Bromley is a Hispanic shop founded as Sosa & Associates in 1981by Lionel Sosa. It morphed into Bromley Communications in 2000,named after its current head Ernest Bromley. In early 2004, Bromley andMiami-based Publicis Sanchez & Levitan merged, with Bromley the sur-viving name. Publicis Sanchez, majority owned by Publicis, also hadoffices in Los Angeles, Dallas and New York. Bromley is 49% owned byPublicis Groupe. Bromley revenues are Ad Age estimates.Top Executive: Ernest Bromley, CEOHeadquarters: Bromley Communications / 401 E. Houston St., SanAntonio, Texas 78205 / Phone: (210) 244-2000 / Fax: (210) 244-2401 /URL: www.bromleyville.com

Buehler & Partners*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . .$2.5 $2.5 0.0

Notes: Buehler & Partners, founded in 1992 by Fred Buehler, linked upin an alliance with Leo Burnett in 2004 to serve common client: GM.Buehler clients include Cadillac, Corvette, Chevrolet, Opel, Saab andHummer. Buehler handles much of its pan-European work throughindependent agencies in Europe linked to Buehler through its NewEdge Network. Estimated revenue for 2005 was revised by Ad Age.Top Executive: Alfred P. Buehler, mg dirHeadquarters: Buehler & Partners / Alexanderstrasse 65, Frankfurtam Main, 60489 / Phone: 49-69-40-50-02-551 / Fax: 49-69-40-50-02-501 / URL: www.buehlerandpartners.com

Burrell Communications Group*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$28.0 $27.0 3.7

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .146 137 6.6

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Notes: Burrell Communications Group specializes in African-American consumer marketing. Publicis purchased 49% of Burrell in2000. Burrell, a Procter & Gamble agency, works with general agencieson P&G accounts in Publicis Groupe. The agency has shops in Chicagoand Atlanta. The company’s two co-CEOs, Fay Ferguson and McGheeWilliams Osse, both of whom worked their way up on the accountmanagement side, bought Thomas J. Burrell’s 51% holding in 2004.Publicis owns the rest. Thomas J. Burrell retired in 2004. Estimatedreturns for 2005 were restated by Ad Age.Top Executive: McGhee Williams Osse & Fay Ferguson, co-CEOsHeadquarters: Burrell Communications Group / 233 N. MichiganAve., Suite 2900, Chicago, Ill. 60601 / Phone: (312) 297-9600 / Fax:(312) 297-9601 / URL: www.burrell.com

Capps DigitalAgency totalsEmployees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . .204 NA NAU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .200 190 5.3

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .4 NA NAOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . . .5 5 0.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 4 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Capps Digital is a pre-press services unit of Publicis Groupe,producing presentation materials, print advertising and packaging,direct mail and point-of-sale, banners and billboards, retail graphics andPowerPoint presentations.Top Executive: Brent Montcrief, pres & CEOHeadquarters: Capps Digital / 35 W. Wacker Dr., Chicago, Ill. 60601 /Phone: (312) 220-0990 / Fax: (312) 220-1990 / URL: www.cappsdigi-tal.com

Conill*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$17.4 $14.5 20.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .94 80 17.5

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 3 0.0

Notes: Conill is a Hispanic agency with offices in New York, Miamiand Torrance, Calif. Founded as Mestre Conill in Cuba in 1952, Conillopened in New York in 1968.Top Executive: Cynthia McFarlane, exec VP & mg dirHeadquarters: Conill / 375 Hudson St., 8th Fl., New York, N.Y. 10014/ Phone: (212) 463-2500 / Fax: (212) 463-2509 / URL: www.conill-ideas.com

Digitas*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$390.0 $340.5 14.5

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$370.5 $326.9 13.4

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$19.5 $13.6 43.2


U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1,950 1,660 17.5

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .100 80 25.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 6 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Digitas, consisting of Digitas the interactive agency, ModemMedia and Medical Broadcasting Corp., was bought by Publicis Groupefor $1.3 billion in January 2007. Digitas under Publicis operates as awholly owned subsidiary. Digitas’ CEO David Kenney says the dealgives it greater media-buying scale with the giant online-media sellers



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like Google and Yahoo. Under Publicis, he oversees that group’s overalldigital and interactive strategy. Parent Digitas became a buyout targetin 2006 when its shares plunged nearly 50% between May and Julydue in large part to the loss of clients, Ameriprise, Best Buy and FedExat Digitas, the agency, and speculation the agency’s relationship withAmerican Express was rocky. AmEx accounts for about 26% of parentDigitas’ fee revenue. Digitas issued fee revenue guidance of $405-$425million for 2006 early last year, but adjusted that at midyear to $380-$398 million due to those account losses. That action resulted in a 20%dropped in Digitas shares in after-hours trading. Digitas stock had beenon the decline in the prior two weeks tied to speculation that some ofits American Express account, which represents a quarter of Digitas’revenue, was departing or entering review. Digitas denied the specula-tion. Parent Digitas went public in 1999. It offers strategic and technol-ogy consulting and marketing services from its three agencies: theagency Digitas that was founded in 1980, Modem Media, an interactiveshop acquired in October 2004, and Medical Broadcasting Co., a digitalagency serving the pharmaceutical and healthcare industry acquired inJanuary 2006.Top Executive: David Kenny, chmn & CEOHeadquarters: Digitas / 33 Arch St., Boston, Mass. 02110 / Phone:(617) 867-1000 / Fax: (617) 867-1111 / URL: www.digitas.com

Fallon Worldwide*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$79.7 $74.0 7.7

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$62.2 $65.7 -5.3

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$17.5 $8.3 110.8

Employees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . .443 465 -4.7

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .261 290 -10.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .182 175 4.0

Offices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . . .6 7 -14.3

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .5 6 -16.7

Notes: Fallon, a traditional agency, is a multi-hub creative network atPublicis Groupe. The agency is facing numerous challenges created byaccount defections and changes in its executive suite. In the past twoyears, it has lost in the U.S. Virgin Mobile USA, Sony Electronics,KitchenAid, BMW North America, Dyson vacuum cleaners and LeeJeans, while gaining NYSE and NBC Universal among others.Assessing North American results, parent Publicis said in an April 200720-F filing: "Fallon suffered a decline in revenues (in 2006) followingthe loss of significant customers, including BMW, Dyson and Lee Jeans,as well as changes in management teams." The London office hasshown considerable strength, claiming Orange and Ask.com in 2006and retailer Asda in 2007. The agency’s other full-service offices are inLondon, Sao Paulo, Tokyo and Singapore, the latter now containing themerged office of Fallon Hong Kong. In January 2006, Pat Fallon firedNorth American executive creative director Paul Silburn, identifyinghim as a brilliant creative and international talent but saying theagency needed a change "and that change called for decisiveness." Mr.Fallon is betting on Kerry Feuerman to deliver that decisiveness. Mr.

Feuerman replaced Mr. Silburn in March. Mr. Fallon also brought backBill Westbrook, former president and creative director from 1993 to1999, as vice chairman, a new position. This year, the agency rehiredJohn King, who was one of the founders some eight years ago of theagency’s connection planning department, a media-neutral unit. Mr.King, who left Fallon in 2005 to become VP-marketing for GartnerStudios, a paper company specializing in special-occasion printing, isnow rebuilding the department. During the year, founders Pat Fallonand Fred Senn in 2006 authored the book "Juicing the Orange: How toTurn Creativity Into a Powerful Business Advantage," which is aboutthe agency’s founding in 1981 and its ethos. Estimated revenue for2005 was revised by Ad Age.Top Executive: Pat Fallon, chmnHeadquarters: Fallon Worldwide / 50 S. Sixth St., Minneapolis,Minn. 55402 / Phone: (612) 758-2345 / Fax: (612) 758-2346 / URL:www.fallon.com

Kaplan Thaler Group*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$52.5 $42.7 23.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .184 153 20.3

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Kaplan Thaler Group is a fast-growing creative shop foundedin 1997 by Linda Kaplan Thaler, a former exec at JWT and Wells RichGreene/BDDP. KTG contains the remnants of Ayer, merged intoKaplan in 2001 by Bcom3 Group, its parent at the time. KTG operatesa buzz unit that includes street teams, events and PR. Ms. Thaler, CEOand chief creative officer, and Robin Koval, president, co-authored thepopular marketing books, The Power of Nice and Bang!, the latter anaccount of the creative process at the agency. In March 2007, the agencylost Mitch Caplan to Y&R where he becomes chief marketing officer incharge of new business development for North America. He was man-aging director of business development and integration at KaplanThaler.Top Executive: Linda Kaplan Thaler, CEO & chief creative officerHeadquarters: Kaplan Thaler Group / 825 8th Ave., New York, N.Y.10019- 7498 / Phone: (212) 474-5000 / Fax: (212) 474-5702 / URL:www.kaplanthaler.com

Lapiz Hispanic Marketing*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$7.0 $6.0 16.7

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .32 35 -8.6

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Lapiz was originally formed as the Hispanic division of LeoBurnett USA and established its independence in 1999, although it con-tinues to operate within the Leo Burnett Worldwide network.Estimated revenue for 2005 was revised by Ad Age.



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Top Executive: Dolores Kunda, pres & CEOHeadquarters: Lapiz Hispanic Marketing / 35 W. Wacker Dr.,Chicago, Ill. 60601 / Phone: (312) 220-5000 / Fax: (312) 220-6212 /URL: www.lapizusa.com

Leo Burnett Worldwide*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$909.0 $889.1 2.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$312.0 $304.0 2.6

Non-U.S. . . . . . . . . . . . . . . . . . . . .$597.0 $585.1 2.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1,144 1,287 -11.1

Non-U.S. . . . . . . . . . . . . . . . . . . . . .5,137 5,553 -7.5


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 7 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .96 88 9.1

Notes: Leo Burnett Worldwide, includes Leo Burnett USA, LeoBurnett global network, Lapiz, the U.S. Hispanic shop, and New York-based urban marketer Vigilante. Financial estimates in this profile arefor Leo Burnett USA and Vigilante, a shop with estimated revenue lessthan $5 million. Burnett gained back part of itself and more the end of2006 when it merged with Arc Worldwide, the Publicis Groupedirect/interactive sibling whose creation in 2004 included the mergingof four Publicis Groupe agencies, two from Burnett (iLeo andSemaphore Partners, once known as Novo/Giant Step). The Arc unit inApril 2007 gained the field marketing, retail and promotion agencyYong Yang, a Chengdu-based agency in Sichuan province that operatesoffices in 29 Chinese cities. Burnett now has more than 700 employeesin China centered in key offices in Taipei, Hong Kong, Guangzhou,Shanghai and Beijing. Yong Yang clients include Budweiser,Wliansheng Liquor, Marlboro and Sony Ericsson. Arc clients includeP&G, Wrigley and McDonald’s. Leo Burnett Detroit affiliate, MartinRetail Group, Birmingham, Ala., and Interpublic’s Jay Advertising,Rochester, N.Y., in May 2006 formed Martin-Jay Retail Group to han-dle the Buick-Pontiac-GMC regional dealer accounts for GeneralMotors. The accounts, valued at $150 million, previously were handledby separate agencies: Martin/Burnett on Pontiac, Jay/McCann on Buickand Jay/Lowe on GMC. Among personnel changes, Mark Tutssel shift-ed from deputy chief creative officer of Leo Burnett Worldwide to glob-al chief creative officer in May 2006, replacing Miguel Angel Furones.Mr. Furones continues to lead the Burnett offices he founded in Madridand Lisbon. Cheryl Berman, replaced as Leo Burnett USA’s top creativein January 2006 but retained as U.S. and North American chairman,retired the end of 2006. In February 2007, Burnett hired Pat Dermodyas exec VP, director of retail; Ms. Dermody had been president of inte-grated marketing at DDB North America. Burnett cut 16 positions inOctober 2006 in what it called a “strategic agency reorganization”affecting all departments. Cuts came after Burnett lost several highprofile accounts, including Maytag, ConAgra’s Healthy Choice and

Cadillac in 2006. Assessing North American results, parent Publicis saidin an April 2007 20-F filing: “Leo Burnett’s performance improved (in2006) but still failed to add significant new business bookings.”Estimated revenue for 2005 was revised by Ad Age.Top Executive: Tom Bernardin, chmn & CEO-wwHeadquarters: Leo Burnett Worldwide / 35 W. Wacker Dr., Chicago,Ill. 60601 / Phone: (312) 220-5959 / Fax: (312) 220-6533 / URL:www.leoburnett.com

Publicis*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$1,177.8 $1,154.2 2.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$208.0 $211.8 -1.8

Non-U.S. . . . . . . . . . . . . . . . . . . . .$969.8 $942.4 2.9

Offices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . .250 256 -2.3

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 11 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .239 245 -2.4

Notes: Publicis agency network, which is based in Paris, in the U.S.includes the Publicis USA brands (the figures in this profile); PublicisDialog, a marketing services agency; Bromley Communications, a49%-owned Hispanic agency; and Burrell Communications, a 49%-owned African-American agency. New York-based Publicis USA is byfar the largest U.S. member; its U.S. offices are located in Dallas, Seattle,Indianapolis, Miami, Salt Lake City, Los Angeles, San Francisco, Irvine,Calif., and Boise, Idaho. Assessing performance, parent Publicis said inan April 2007 20-F filing: "Publicis North America suffered a decline in(2006) revenues due to the loss of some clients (HP, Zales) and becauseof spending cuts by other clients." Publicis in October 2006 bolsteredits worldwide management with the appointment of Olivier Fleurot asexecutive chairman and Richard Pinder as COO. Mr. Fleurot chairs theexecutive committee. Mr. Pender oversees all the regions and the dif-ferent functions of Publicis and reports to Mr. Fleurot. Mr. Pender hadbeen president of Leo Burnett EMEA since 2004. Among other man-agement changes, Chris Shumaker became exec VP, CMO at PublicisUSA in January 2007. Mr. Shumaker was part of the management fall-out at Interpublic's DraftFCB in June in the merging of those twoshops. Bob Moore became chief creative officer of Publicis NorthAmerica in May 2006, a new post, and the only regional CCO in the250-office network. Mr. Moore had been president at Publicis Seattle.Rob Feakins became president, chief creative officer for Publicis USA inNew York in September 2006, leaving Kirshenbaum Bond & Partnersas exec creative director and vice chair. The Publicis position was a newone. Publicis & Hal Riney, the San Francisco Publicis unit, in 2006 hiredmobile-marketing veteran Dave Whetstone to head a newly establishedmobile-marketing practice. In October, the San Francisco shop broughtin two creatives to focus on integration and interactivity: Ken Cook,senior VP-worldwide creative director brand integration, and DominicGoldman, VP-creative director interactive. Mr. Cook was previouslyhead of the Microsoft team at MRM Worldwide, and Mr. Goldman wasat Goodby, Silverstein & Partners. Their positions are new at theagency, which earlier in 2006 began to build this focus by bringing inJamie King as senior VP-director of brand integration, and JamesConsolantis as senior VP-worldwide creative director on the Hewlett-



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Packard account. In February 2007, Roger Camp join Riney as chief cre-ative officer, a new post. Mr. Camp had been consulting with Riney. Heis a previous creative director at Fallon Worldwide, Minneapolis. InJanuary 2007, Publicis expanded its coverage of the Renault account to48 countries by gaining the account in Latin America from LoweWorldwide and the Baltic states. Publicis Groupe's 49%-owned BBHgot the account in Brazil, while Publicis Worldwide claimed Argentina,Colombia, Mexico and Venezuela. Estimated revenue for 2005 wasrevised by Ad Age.Top Executive: Olivier Fleurot, exec chmn-ww; Susan Gianinno,chmn & CEO-U.S.Headquarters: Publicis / 133, Champs Elysees, Paris, France 75008 /Phone: 33-1-44-43-70-00 / Fax: 33-1-44-43-75- 25 / URL: www.publi-cis.comU.S. Headquarters: Publicis / 4 Herald Square, 950 Sixth Ave., NewYork, N.Y. 10001 / Phone: (212) 279-5550 / Fax: (212) 279-5560 / URL:www.publicis-usa.com

Publicis-GraphicsAgency totalsEmployees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . .420 420 0.0


Notes: Publicis-Graphics, founded as Lebanese agency Publi-Graphicsin 1973, is a Middle East network of 17 offices in 11 cities that alsohouses four independent specialist companies: Optimedia, eworks,Dialog and Headline PR. The agency also has a Paris office. Publicis hasowned 60% of the network since 2000, and Mustapha Assad, president-CEO, owns the rest.Top Executive: Mustapha Assad, pres & CEOHeadquarters: Publicis-Graphics / Omar Saab Bldg., Rachid KarameSt., Verdun, P.O. Box 6716, Beirut, Lebanon / Phone: 9611 354 111 /Fax: 9611 349 023 / URL: www.publicisgraphics.com

Saatchi & Saatchi*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$592.8 $577.2 2.7

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$212.6 $207.7 2.4

Non-U.S. . . . . . . . . . . . . . . . . . . . .$380.2 $369.5 2.9


U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1,365 1,367 -0.1

Non-U.S. . . . . . . . . . . . . . . . . . . . . .5,347 5,580 -4.2


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .23 21 9.5

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .130 122 6.6

Notes: Saatchi & Saatchi Worldwide includes three U.S. agencies,Saatchi U.S., Team One in El Segundo, Calif., and Conill, the Hispanicshop based in New York. Saatchi U.S. includes Saatchi traditional adver-tising offices in New York and Torrance, Calif., Saatchi & SaatchiRowland, a B2B and Yellow Pages shop in Fairport, N.Y., and Saatchi &

Saatchi X, a shopper marketing unit that Saatchi has expanded interna-tionally. The Publicis 20-F filing for 2006 noted North America gener-ated 5.1% of Publicis' organic growth in 2006, an increase primarilydue to increased media buying and consultancy business (PublicisGroupe Media), healthcare communication of Saatchi & Saatchi and ofthe Kaplan Thaler Group. Saatchi's largest clients are Ameriprise,Avaya, Bel, Bristol-Myers Squibb/Mead Johnson, Carlsberg, DeutscheTelekom/T-Mobile, Diageo/Guinness, Emirates Airline, General Mills,JC Penney, Novartis, Procter & Gamble, Sony Ericsson, Toyota/Lexus,Visa Europe and Wal-Mart. Tom Eslinger became worldwide interactivecreative director, a new position, in June 2006. Mr. Eslinger is based atSaatchi & Saatchi LA, Torrance. Saatchi & Saatchi in 2006 eliminated15 jobs from its 500-person New York headquarters, amounting to a3% staff cut. The move was to cut costs and funnel savings into newservices at the agency. Estimated revenue for 2005 was revised by AdAge.Top Executive: Kevin Roberts, CEOHeadquarters: Saatchi & Saatchi / 375 Hudson St., New York, N.Y.10014-3620 / Phone: (212) 463-2000 / Fax: (212) 463-9856 / URL:www.saatchi.com

Team One Advertising*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$65.4 $58.9 11.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .297 268 10.8

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 5 0.0

Notes: Team One, a traditional agency, is based in El Segundo, Calif.The agency, whose primary account is Toyota Motor Corp.’s Lexus divi-sion, services that account through field offices in Atlanta, Tarrytown,N.Y., Washington, Naperville, Ill., and Brussels, Belgium. Estimatedrevenue for 2005 was revised by Ad Age.Top Executive: Brian Sheehan, CEOHeadquarters: Team One Advertising / 1960 E. Grand Ave., ElSegundo, Calif. 90245 / Phone: (310) 615-2000 / Fax: (310) 322-7565 /URL: www.teamoneadv.com

VigilanteAgency totalsEmployees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .33 32 3.1

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .31 30 3.3

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Offices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .27 NA NAU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .26 NA NAnon-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Vigilante is an urban advertising marketing agency establishedin 1997. It is part of Leo Burnett Worldwide and in Leo Burnett USAfigures. Its executions include advertising, sales promotion, events,street and entertainment marketing, media planning, strategic planningand research. Vigilante has an African-American market segment.



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Top Executive: Larry Woodard, pres & CEOHeadquarters: Vigilante / 41 Madison Ave., 27th Fl., New York, N.Y.10010 / Phone: (212) 545-2850 / Fax: (212) 545-2855 / URL: www.vig-ilantenyc.com

INTEGRATED MARKETING AGENCIESPublicis Specialized Agencies & MarketingServices*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$1,134.3 $1,002.4 13.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$606.9 $586.0 3.6

Non-U.S. . . . . . . . . . . . . . . . . . . . .$527.4 $416.4 26.7

Notes: Publicis Specialized Agencies and Marketing Services is an AdAge construct and represents the estimated totals of Publicis Groupe’smarketing services and specialty operations.

Arc Worldwide*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$219.0 $198.0 10.6

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$120.0 $114.8 4.5

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$99.0 $83.2 19.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .488 586 -16.7

Non-U.S. . . . . . . . . . . . . . . . . . . . . .1,050 727 44.4


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 3 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .30 36 -16.7

Notes: Arc Worldwide, the large marketing services unit of Publicis, inDecember 2006 came under the umbrella of Publicis sibling LeoBurnett Worldwide at the network level. In 2006, the two began tooperate under a semi-group umbrella with a single P&L in Asia andEurope/Middle East/Africa (EMEA), working together to win the $20million Barclays iShares business across Europe in the fourth quarter.Key to the official alignment under the Leo Burnett brand was givinglocal Arc and Burnett managers dual responsibility in overseeing bothadvertising and marketing services. This senior-management structure,begun in Europe and Asia earlier in the year, became the modusoperandi for U.S. operations in December. Arc and Burnett in the U.S.will be consolidated under one P&L by the end of this year. Accordingto Burnett Chairman-CEO Tom Bernardin at the time of the merger inDecember 2006, “The one balance sheet piece is clear: instigate that andyou’re half way to a true fusion. But only half way. The jointArc/Burnett task force is looking at what the exact right operatingmodel will look like for us – but in the meantime consider Burnett andArc as one entity, albeit with two facets,” he said. “Neither brand namewill disappear, and both will continue to go to market individually if acompetitive advantage is to be gained by doing so.” Marc Landsberg,president of Arc Worldwide and North America, now has an additionaltitle under Leo Burnett Worldwide—director of corporate strategy &development—where he oversees the global digital operations andM&A technology investments among other things. Arc’s worldwide

growth of an estimated 10% was driven by its non-U.S. sector, whichgrew an estimated 19% vs. U.S. growth of about 4.5%, the latter affect-ed by the loss of the U.S. Army and Cadillac accounts by Burnett (Arcserved as a subcontractor). Arc’s interactive unit bore the brunt of thatlost business. Arc compensated from that loss, though, by generatingabout half its U.S. organic client growth from interactive assignments,while about two-thirds of its non-U.S. client wins were interactive. InEurope, Arc was named one of four agencies of record for all interactivework for Procter & Gamble, and Kraft named the agency a roster shopfor consumer promotions for all Kraft brands. The agency’s client gainsabroad also boosted its presence in several sectors: Telco (Turkcell,Orange, Sony Ericcson); financial services (ABN AMRO, Barclays,Capital One, Centurion Bank, Bank of Cyprus); healthcare (Sanofi-Aventis, AstraZeneca, Pfizer); automotive (Chevrolet, Fiat), and retail(Tesco, Carrefour). U.S. staff numbers declined by 98 in 2006 fromyear-end 2005, largely reflecting the consolidation of Arc’s New Yorkoffice into the Chicago creative office. Arc provides services in fourbasic areas: direct/database, interactive, promotional, and shopper mar-keting (in-store, retail). To form Arc in 2004, Publicis essentiallymerged Frankel, a U.S. sales promotion shop, iLeo (North America andAsia), Semaphore Partners (formerly NOVO/Giant Step), ArcMarketing and Arc Interactive (in Europe).Top Executive: Marc Landsberg, presHeadquarters: Arc Worldwide / 35 W. Wacker Dr., Chicago, Ill. 60601/ Phone: (312) 220-3200 / Fax: (312) 220-3212 / URL: www.arcww.com

DenuoAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 15 66.7

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Denuo was launched in February 2006 by Publicis Groupe as aconsultancy staffed with marketing futurists to advise marketers onemerging digital technologies, design marketing programs and invest inmedia-technology startups. Denuo is headed by Rishad Tobaccowala, aspecialist in spotting the intersection of marketing and new technolo-gies like wireless devices, video-on-demand, blogs, podcasts, etc. Heserves simultaneously as chief innovation officer at Publicis GroupeMedia. Denuo was to serve as Publicis’ investment vehicle for internet-related operations. Mr. Tobaccowala reports to Jack Klues, chairman ofPublicis Groupe Media. Denuo’s primary office is in Chicago. Denuomeans “anew” in Latin and rhymes with anew.Top Executive: Rishad Tobaccowala, CEOHeadquarters: Denuo / 35 W. Wacker Dr., Chicago, Ill. 60601 / Phone:(312) 220-4673 / Fax: (312) 220-6549 / URL: www.denuogroup.com

Digitas*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$257.0 $252.0 2.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 3 33.3

Notes: The agency Digitas, founded in 1980, has offices in Boston,Chicago, Detroit and New York; clients include American Express Co.,



SPONSORED BY

AT&T and General Motors Corp. European operations, which alsoinclude functions of sibling shop Modem Media, are based in London.Digitas moved into new offices in Detroit in 2006 to reflect its growthfrom a handful of people several years ago to about 60 today. GeneralMotors is principal client at that office. GM accounted for 17% of rev-enue for parent Digitas Inc. in the first nine months of 2006 (vs. 22%in calendar 2005). (American Express accounted for 26% of Digitas Inc.revenue both in 2005 and the first nine months of 2006.) Digitas inApril 2007 consolidated a sibling division, Medical Broadcasting Corp.,which became a division of the agency, Digitas Health. Parent Digitashad acquired Medical Broadcasting in January 2006. Ad Age estimatedrevenue for Digitas.Top Executive: Laura Lang, presHeadquarters: Digitas / 33 Arch St., Boston, Mass. 02110 / Phone:(617) 867- 1000 / Fax: (617) 867-1111 / URL: www.digitas.com

Modem Media*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$103.0 $89.0 15.7

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$83.5 $75.4 10.7

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$19.5 $13.6 43.2


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 3 33.3

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Modem Media, an interactive marketing strategy and servicesagency, became part of Digitas holding company in October 2004.Modem, headquartered in Norwalk, Conn., in early 2006 named FrankGallon chief operating officer, a new post. He was previously COO-CFO at Interpublic shop R/GA. He reports to President Martin Reidy,also an R/GA alum. Interpublic once held a sizable minority (43%) ofModem before reducing that to a nominal investment by the end of2003. Modem was bought by Digitas Inc. on Oct. 15, 2004. Modem,founded in 1987, has offices in Atlanta, London, New York, SanFrancisco and Norwalk, Conn. Clients include Delta Air Lines,Heineken and Kraft Foods. Ad Age estimated revenue for ModemMedia.Top Executive: Martin Reidy, presHeadquarters: Modem Media / 230 East Ave., Norwalk, Conn. 06885/ Phone: (203) 299-7000 / Fax: (203) 299-7060 / URL: www.modem-media.com

Moxie Interactive*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$19.0 $12.7 50.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .180 120 50.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 1 100.0

Notes: Moxie Interactive became part of Zenith Media in August 2006where it operates as a free-standing unit. The shop was founded by KrisZagoria in Atlanta in 2000. She remains CEO of the unit. Moxie serv-ices include online advertising, search engine and email marketing,mobile and gaming, viral, technology development and hosting, inter-

active kiosks, signage and ecommerce retail.Top Executive: Kris Zagoria, founder & CEOHeadquarters: Moxie Interactive / 384 Northyards Blvd NW, Ste.290, Atlanta, Ga. 30313 / Phone: (678) 916-4404 / Fax: (678) 916-4409/ URL: www.moxieinteractive.com

Publicis Dialog*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$66.0 $66.0 0.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 6 0.0

Notes: Publicis Dialog is an integrated marketing agency involved indirect marketing, sales promotion, investor relations, interactive andevent marketing, PR and advertising. It is part of Publicis USA. Dialoghas offices in New York, San Francisco, Southern California (Irvine andGlendale), Dallas and Seattle. Estimated returns for 2005 were revisedby Ad Age.Top Executive: Debbie Yount, chmn & CEOHeadquarters: Publicis Dialog / 950 Sixth Ave., New York, N.Y. 10001/ Phone: (212) 279-6950 / Fax: (212) 279-6960 / URL: www.publicisdi-alog.com

Relay WorldwideAgency totalsEmployees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . .190 NA NAU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .170 130 30.8

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .20 NA NAOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . . .6 6 0.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 4 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Notes: Relay is involved in sports sponsorship, event and multicultur-al marketing. The agency, founded in 2001, has grown from is Chicagoheadquarters to include five other offices in North America, Europe andAsia, supported by 190 full-time staff.Top Executive: Wally Hayward, chmn & CEOHeadquarters: Relay Worldwide / 303 E. Wacker Dr., Ste. 400,Chicago, Ill. 60601 / Phone: (312) 297-1400 / Fax: (312) 297-1401 /URL: www.relayworldwide.com

Saatchi & Saatchi X*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$50.0 $38.0 31.6

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$30.0 $22.0 36.4

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$20.0 $16.0 25.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .280 220 27.3

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .176 114 54.4


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 3 33.3

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .19 3 533.3



SPONSORED BY

Notes: Saatchi & Saatchi X is a shopper marketing unit that delves inshopper insights and store-centric promotions to turn shoppers intobuyers. The unit was the former Thompson Murray shop, Fayetteville,Ark., bought by Saatchi in June 2004. Under Saatchi, S&S X hasexpanded abroad. Its U.S. offices are Cincinnati, New York and its head-quarters, Springdale, Ark., which is not far from Bentonville, home ofWal-Mart Corp. Indeed, in August 2006 Wal-Mart Stores namedSaatchi & Saatchi X its AOR agency for shopper, in-store and employ-ee communications. This is the first AOR relationship Wal-Mart hasforged in retail marketing. S&S X is a separate business unit that con-solidates into Saatchi & Saatchi Worldwide, however, in this report itstands alone as a discipline. The shop is run by Andy Murray, CEO.Top Executive: Andy Murray, CEOHeadquarters: Saatchi & Saatchi X / 605 Lakeview Dr., Springdale,Ark. 72764 / Phone: (479) 575-0200 / Fax: (479) 725-1136 / URL:www.saatchi.com

HEALTHCARE AGENCIESPublicis Healthcare Communications Group*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$402.6 $326.3 23.4

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$356.1 $290.5 22.6

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$46.5 $35.8 29.9


U.S. . . . . . . . . . . . . . . . . . . . . . . . . .2,037 2,137 -4.7

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .634 527 20.3


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 11 9.1

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .18 14 28.6

Notes: Publicis Healthcare Communications Group (PHCG) includes sixoperating units: Advertising, medical education, sales & marketing services,medical & scientific affairs, healthcare consulting and PHCG International.The advertising side comprises agencies iMed Studios, Medicus Canada andMedicusNY, Brand Pharm (formerly Nelson Communications) andLifeBrands (a newly formed merged group),Williams-Labadie, and Saatchi &Saatchi Healthcare Communications Group, a collection of four ad agencies--Saatchi & Saatchi Healthcare Advertising (formerly Klemtner), Saatchi &Saatchi Healthcare ATG, Saatchi & Saatchi Healthcare Innovations andSaatchi & Saatchi Consumer Healthcare. Figures are estimated by Ad Age.Top Executive: Nick Colucci, pres & chief operating officerHeadquarters: Publicis Healthcare Communications Group / 1675Broadway, 8th fl., New York, N.Y. 10019 / Phone: (212) 468-4033 / Fax:(212) 468-4021 / URL: www.publicishealthcare.com

Digitas Health*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$30.0 $24.0 25.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .160 140 14.3

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Notes: Medical Broadcasting Co. in April 2007 was folded into agencyDigitas as a new division, Digitas Health. Medical Broadcasting, a full-service healthcare interactive marketing agency with offices inPhiladelphia, its headquarters, and New York, became part of DigitasInc. the end of January 2006, a deal that included a 10% stake held inMedical Broadcasting by WPP. Founded in the late 1980s by DavidKramer and Linda Holliday, who remain with the unit, MedicalBroadcasting evolved from a provider of films and TV commercials formedical clients in the 1980s to an interactive agency in the 1990sinvolved in website creation and design, intranets and e-business intel-ligence. Medical Broadcasting has had long-term relationships withclients such as AstraZeneca, Bristol-Myers Squibb and Wyeth. Revenuewas estimated for Medical Broadcasting.Top Executive: David Kramer, CEO; Linda Holliday, presHeadquarters: Digitas Health / 229 S. 18th St., Rittenhouse Square,Philadelphia, Pa. 19103 / Phone: (215) 545-4444 / Fax: (215) 545-4440/ URL: www.mbcnet.com

MEDIA SPECIALIST AGENCIESPublicis Groupe Media*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$1,110.4 $1,036.9 7.1

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$682.0 $655.2 4.1

Non-U.S. . . . . . . . . . . . . . . . . . . . .$428.4 $381.7 12.2

Notes: Publicis Groupe Media is an Ad Age construct and representsthe estimated totals of Publicis Groupe’s media buying and planningoperations.

GM PlanworksAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .400 502 -20.3

Notes: GM Planworks, Starcom MediaVest’s media services divisiondedicated to General Motors, boosted employment in late 2005 by sev-eral hundred in existing offices in Chicago and Detroit and in newoffices in New York, Dallas, Los Angeles and Atlanta to accommodategaining the GM media-buying business from LCI and GMMediaworks. Planworks had handled the planning portion of GM’smedia business since 2000.Top Executive: Dennis Donlin, CEOHeadquarters: GM Planworks / 150 W. Jefferson, Ste. 400, Detroit,Mich. 48226 / Phone: (313) 964-0318 / Fax: / URL:

HalogenNotes: Halogen is a direct response media specialist company withoffices in Chicago, New York and Toronto. The unit was formed in 2001when Starcom USA and MediaVest merged their direct marketingunits.Top Executive: John McNamara, CEOHeadquarters: Halogen / 1675 Broadway, New York, N.Y. 10019 /Phone: (212) 468-3589 / Fax: (212) 468-3940 / URL: www.halogenre-sponse.com



SPONSORED BY

MediaVest USA*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$159.0 $148.1 7.4

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .600 560 7.1

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 3 0.0

Notes: MediaVest USA is a U.S. media specialist company. MediaVestand its sibling U.S. company, Starcom, are known as StarcomMediaVest Group on a worldwide basis. Greg Warren was hired as execVP-managing director in early 2006, responsible for lead relationshipmanager for advertising and brand agency initiatives. MediaVest wasfounded as the unbundled media unit of D’Arcy, an agency networkformerly part of Bcom3. D'Arcy was dissolved at Bcom3’s merger withPublicis Groupe. Estimated revenue for 2005 was revised by Ad Age.Revenue for 2006 is based on projected billings from Recma.Top Executive: Laura Desmond, CEO-MediaVest USAHeadquarters: MediaVest USA / 1675 Broadway, New York, NY10019 / Phone: (212) 468-4000 / Fax: (212) 468-4100 / URL:www.mediavestww.com

Optimedia International U.S.*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$82.6 $81.0 2.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 5 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .154 154 0.0

Notes: Optimedia International U.S., a media specialist company, isone of two operating units of ZenithOptimedia. The other is ZenithMedia. Optimedia came into the combo as the unbundled media serv-ice for Publicis network; Zenith is the unbundled unit of Saatchi &Saatchi. In mid-2006, Antony Young became president at the retire-ment of Mike Drexler. Mr. Young had been CEO of ZenithOptimediaU.K. Group. Estimated revenue for 2005 was revised by Ad Age.Revenue estimated for 2006 is based on projected billings from Recma.Top Executive: Antony Young, presHeadquarters: Optimedia International U.S. / 375 Hudson St., NewYork, N.Y. 10014 / Phone: (212) 820-3200 / Fax: (212) 820-3300 / URL:www.zenithoptimedia.com

SMG Directory MarketingAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .70 51 37.3

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 3 66.7

Notes: SMG Directory Marketing is a directory advertising mediaunit.Top Executive: Kathleen DeCare-Aden, CEOHeadquarters: SMG Directory Marketing / 3000 Lakeside Dr, Ste.305 S, Bannockburn, Ill. 60015 / Phone: (800) 833-1100 / Fax: (847)559-1970 / URL: www.smgdm.com

Starcom MediaVest Group*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$628.1 $589.7 6.5

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$447.5 $425.3 5.2

Non-U.S. . . . . . . . . . . . . . . . . . . . .$180.6 $164.4 9.9


U.S. . . . . . . . . . . . . . . . . . . . . . . . . .2,100 1,886 11.3

Non-U.S. . . . . . . . . . . . . . . . . . . . . .3,700 3,600 2.8


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 5 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .68 67 1.5

Notes: Starcom MediaVest Group (SMG) is a full-service media company.The U.S. revenue shown is the sum of Starcom and MediaVest operationsin the U.S.At the international level, Starcom and MediaVest operations aremerged as SMG. SMG includes: Starcom USA, Chicago; MediaVest USA,New York; GM Planworks, Chicago;Tapestry, a Chicago-based multicultur-al unit; StarLink Worldwide, Chicago, a unit for small to mid-sized ad agen-cies and media buying, planning and strategy services; Halogen, a NewYork-based direct response unit; SMG Directory Marketing, Northbrook,Ill.; Play, Chicago-based videogame marketing specialist; Starcom IP,Chicago, a digital and online media company. Jack Klues was promoted tochief executive of Publicis Group Media (PGM) in October 2005. His posi-tion as chief executive of Starcom MediaVest Group was awarded to RenettaMcCann, then CEO of SMG/The Americas. Laura Desmond in late 2006was named CEO of America operations at Starcom MediaVest. Previously,she was CEO at MediaVest USA, New York. Estimated revenues for 2005were revised. Revenue estimates for 2006 based on projected billings fromRecma.Top Executive: Renetta McCann, global CEOHeadquarters: Starcom MediaVest Group / 35 W. Wacker Dr.,Chicago, Ill. 60601 / Phone: (312) 220-3535 / Fax: (312) 220-6530 /URL: www.smvgroup.com

Starcom USA*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$288.5 $277.2 4.1

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .804 696 15.5

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 4 -25.0

Notes: Starcom USA is a media specialist company. Its U.S. numbersand those of MediaVest are part of worldwide billings of StarcomMediaVest. In August 2006, Steven Feuling became chief consumerofficer, Chris Boothe, chief activation officer, Andrew Swinand, chiefclient officer, and Kathy Ring, head of Starcom's Los Angeles office.Estimated revenue for 2005 was revised by Ad Age. Revenue estimatedfor 2006 is based on projected billings from Recma.Top Executive: John Muszynski, CEOHeadquarters: Starcom USA / 35 W. Wacker Dr., Chicago, Ill. 60601/ Phone: (312) 220-3535 / Fax: (312) 220-6511 / URL: www.smv-group.com



SPONSORED BY

StarLinkNotes: StarLink within SMG is a media services firm serving small tomid-sized clients.Top Executive: Ken Zasky, presHeadquarters: StarLink / 222 Merchandise Mart Plaza, Ste. 2100,Chicago, Ill. 60654 / Phone: (312) 970-8400 / Fax: (312) 970-8464 /URL: www.starlinkworldwide.com

SMG MulticulturalAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .62 40 55.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 2 50.0

Notes: SMG Multicultural became the umbrella in March 2007 forChicago-based Tapestry and MV42, New York, created at the sametime. MV42 also goes by the name of 42 Degrees of MediaVest toreflect its heritage within Starcom MediaVest Group. Tapestry andMV42 handle media buying and planning and are involved withHispanic, African-American, Asian and emerging markets consumers.Monica Gadsby is CEO of SMG Multicultural and remains CEO ofTapestry as well. MV42 is led by Caleb Windover, VP-managing direc-tor. MV42, which employs 13, is located at 1675 Broadway, New York,N.Y. 10019. Phone: (212) 468-4000. Tapestry remains headquartered at35 W. Wacker Dr. in Chicago.Top Executive: Monica Gadsby, CEO SMG Multicultural & TapestryHeadquarters: SMG Multicultural / 35 W. Wacker Dr., Chicago, Ill.60601 / Phone: (312) 220-5300 / Fax: (312) 220-6561 / URL:www.tapestrypartners.com

Zenith Media USA*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$151.9 $148.9 2.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 13 7.7

Notes: Zenith Media USA is a media specialist company that came outof Saatchi & Saatchi Advertising and the former CordiantCommunications Group (Bates Worldwide). Outside the U.S., Zenithand its sibling, Optimedia International U.S., are part ofZenithOptimedia. Zenith in late 2006 bought Moxie Interactive, anAtlanta interactive shop employing 180. Moxie retained its name andoperates as a free-standing unit under the leadership of Kris Zagoria, itsfounder and CEO. Estimated revenue for 2005 was revised by Ad Age.Revenue estimated for 2006 is based on projected billings from Recma.Top Executive: Tim Jones, CEO-ZenithOptimedia USAHeadquarters: Zenith Media USA / 299 W. Houston St., New York,N.Y. 10014 / Phone: (212) 859-5100 / Fax: (212) 727-9495 / URL:www.zenithoptimedia.com

ZenithOptimedia*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$482.3 $447.3 7.8

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$234.5 $229.9 2.0

Non-U.S. . . . . . . . . . . . . . . . . . . . .$247.8 $217.4 14.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 16 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .159 146 8.9

Notes: ZenithOptimedia is the global media services company thatoperates in the U.S. as separate media agencies Zenith Media USA andOptimedia International U.S., each with its own management groupand independent IT systems. Revenues are estimates based on project-ed billings from Recma.Top Executive: Steve King, CEO-ww London; Tim Jones, CEO-AmericasHeadquarters: ZenithOptimedia / 24 Percy Street, London, U.K. W1T2BS / Phone: 44 20 7961 1000 / Fax: 44 20 7961 1113 / URL:www.zenithoptimedia.com

PUBLIC RELATIONS AGENCIESPublicis PR Corporate Communications Group*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$272.6 $236.7 15.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$92.7 $90.0 3.0

Non-U.S. . . . . . . . . . . . . . . . . . . . .$179.9 $146.7 22.6

Notes: Publicis PR Corporate Communications Group is a PublicisGroupe holding form PR companies, including Manning, Selvage & Leeand Winner & Associates. MSL operates North American offices inDetroit, Atlanta, Boston, Chicago, Los Angeles, New York, SanFrancisco, Washington and Toronto. Winner is a Los Angeles firm. Totalrevenues are Ad Age estimates.

Manning Selvage & LeeAgency totalsOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .41 35 17.1

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 10 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .31 25 24.0

Notes: MS&L is an international PR agency with 41 worldwide offices.The firm also has an extensive international affiliate network. MS&Lspecializes in healthcare, corporate, consumer marketing, technologyand digital. The agency boosted its Latin American affiliate network to14 countries in mid-year 2006 by adding eight agencies from eightother countries. Agency offices also were opened in Tokyo and Dubai.This April, Publicis acquired McGinn Group, an Arlington, Va., special-ist in risk and innovation, corporate affairs, litigation communicationsand issues advocacy and crisis management. The shop, merged into theMS&L practice, has been renamed McGinn MS&L.



SPONSORED BY


Top Executive: Mark Hass, global CEOHeadquarters: Manning Selvage & Lee / 1675 Broadway, New York,N.Y. 10019 / Phone: (212) 468-4200 / Fax: (212) 468-4007 / URL:www.mslpr.com

28 Richards GroupRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$160.0 $148.0 8.1

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .685 665 3.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 6 0.0

Notes: Richards Group is a traditional ad agency (87% of its business)that also includes a sales promotion unit (Latitude), interactive (ClickHere), PR (Richards/Gravelle), and direct marketing (RichardsRelationship Marketing). The agency has a substantial minority posi-tion in Los Angeles affiliate, Grupo Gallegos, which handles marketingaimed at Spanish-speaking consumers. Steve Levit, lead creative onHyundai Motor America since spring 2006, resigned in January 2007 totake a similar role with McCann Erickson on its Buick account teambased mainly in Birmingham, Mich. That resignation was a precursorto Hyundai’s placing the account in review in February 2007, a decisionmade by Hyundai’s COO Steve Wilhite and CMO Joel Ewanick, thelatter a former Richards Group director of brand planning. Richardsdeclined to defend. Richards’ Dale Hruby, key person on the Hyundaiaccount, reported it had been “extremely difficult” working withHyundai the past five years, a period in which management at theautomaker had gone through multiple staff changes affecting the mar-keting sequence.Top executive: Stan Richards, founder, creative dir & principalHeadquarters: Richards Group / 8750 N. Central Expressway, Ste.1200, Dallas, Texas 75231-6437 / Phone: (214) 891-5700 / Fax: (214)891-5289 / URL: www.richards.com

MEDIA SPECIALIST AGENCIESRichards MediaAgency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$36.5 $0.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .71 63 12.7

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Richards Media is a media specialist company. It largely buysand plans media for Richards Group AOR clients. About 12% of itsbillings are independent of agencies.Top Executive: Larry Spiegel, principalHeadquarters: Richards Media / 8750 N. Central Expressway, Dallas,Texas 75231 / Phone: (214) 891-5700 / Fax: (214) 891-3585 / URL:www.richards.com

43 RPARevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$108.3 $102.2 6.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .515 515 0.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 9 0.0

Notes: RPA is a marketing organization that includes the agency ofthe same name (formerly Rubin Postaer & Associates), based in SantaMonica, Calif., and with a full-service office in Chicago, and OpenMinds Agency, a full-service shop in Irvine, Calif. RPA has six fieldoffices (Atlanta, Boston, Dallas, Denver, Moorestown, N.J., andPortland, Ore.) that handle dealer groups of American Honda MotorCo. American Honda consolidated its account from multiple shops intoRPA in 1994.Top executive: Gerrold Rubin, pres & CEO; Larry Postaer, exec VP &dir-creative svcsHeadquarters: RPA / 2525 Colorado Ave., Santa Monica, Calif. 90404/ Phone: (310) 394-4000 / Fax: (310) 917-2565 /URL: www.rpa.com

TRADITIONAL AGENCIESOpen Minds AgencyAgency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$3.1 $2.7 14.8

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 15 0.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Open Minds Agency, a traditional shop, was acquired in 2002,the year it started. It is a wholly owned subsidiary of RPA.Top Executive: Mark Choate, pres & dir-creative svcsHeadquarters: Open Minds Agency / 4 Park Plaza, Ste. 650, Irvine,Calif. 92614 / Phone: (949) 255-4300 / Fax: (949) 255-4400 / URL:www.openmindsagency.com

RPAAgency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$105.2 $99.5 5.7

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .500 500 0.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 8 0.0

Notes: RPA was founded by Gerry Rubin and Larry Postaer in 1986when they left the Los Angeles office of Needham Harper & Steers.Rubin Postaer & Associates, its name then, has expanded from its SantaMonica, Calif.-base to Chicago, Portland, Ore., Moorestown, N.J.,Denver, Dallas, and Atlanta largely to direct advertising for the diversedealer groups of American Honda, its largest account. RPA is involvedin traditional advertising, interactive, direct and event marketing. Theagency in October 2006 named Shelley Watson, VP, director of enter-tainment to head up media buying and planning for the Metro-



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Goldwyn-Mayer account gained earlier in the year. She previously washead of broadcasting investment at Starcom’s Los Angeles shop.Top Executive: Gerrold Rubin, pres & CEOHeadquarters: RPA / 2525 Colorado Ave., Santa Monica, Calif. 90404/ Phone: (310) 394-4000 / Fax: (310) 633-6915 / URL: www.rpa.com

12 Sapient Corp.Revenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$406.0 $319.5 27.1

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$296.4 $226.8 30.7

Non-U.S. . . . . . . . . . . . . . . . . . . . .$109.6 $92.7 18.2


U.S. . . . . . . . . . . . . . . . . . . . . . . . . .2,200 1,308 68.2

Non-U.S. . . . . . . . . . . . . . . . . . . . . .2,300 1,919 19.9


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 11 18.2

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .7 5 40.0

Notes: Sapient is a publicly held business consulting and technologyservices firm involved in SAP (back-end office programs), outsourcingtechnology solutions and what it terms experience marketing, a digitalmedia and related services operation that accounts for an estimated66% of revenue. The company underwent wholesale managementchanges in 2006 and 2007. Alan J. Herrick was moved up from exec VPto president-CEO in October 2006, replacing co-founder Jerry A.Greenberg, and Jeff Cunningham was named chairman. Mr. Greenbergresigned as co-chairman-CEO and J. Stuart Moore stepped down as co-chairman in October 2006 after Sapient’s board began investigatingpractices related to backdating of past stock-option grants. Additionally,Joseph S. Tibbetts Jr. moved over from Novell to become CFO, GastonLegorburu was named chief creative officer and Preston B. Bradfordwas promoted to chief operations & administrative officer. The compa-ny’s COO, Sheeroy Desai, left in first quarter 2007. In January 2006,Sapient acquired Planning Group International, now merged intoSapient’s experience marketing unit. Half of Sapient’s personnel workout of its Bangalore and New Delhi offices.Top executive: Alan J. Harrick, pres & CEOHeadquarters: Sapient Corp. / 25 First St., Cambridge, Mass. 02141 /Phone: (617) 621-0200 / Fax: (617) 621-1300 / URL: www.sapient.com

INTEGRATED MARKETING AGENCIESSapient*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$269.1 $207.0 30.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$228.0 $176.0 29.6

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$41.1 $31.1 32.4


U.S. . . . . . . . . . . . . . . . . . . . . . . . . .2,260 1,623 39.2

Non-U.S. . . . . . . . . . . . . . . . . . . . . .2,240 1,604 39.7


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 11 18.2

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .7 5 40.0

Notes: Sapient returns are for the experience marketing side ofSapient Corp. Current year figures include 11 months of PlanningGroup International (PGI), a Miami-based integrated marketingagency acquired by Sapient in January 2006.Top Executive: Alan J. Herrick, pres & CEOHeadquarters: Sapient / 25 First St., Cambridge, Mass. 02141 /Phone: (617) 621-0200 / Fax: (617) 621-1300 / URL: www.sapient.com

42 Scholz & Friends GroupRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$113.7 $99.0 14.8



Notes: Scholz & Friend, Berlin/Hamburg, has shown strong growth(up 15% in 2006) and has been expanding into new fields this year,beginning with establishing the Scholz & Friends Public RelationsGroup and following that up in March 2007 by acquiring a top rankingdirect marketing agency Ggk DialogGroup, Frankfurt. GgkDialogGroup employs 450 and generates about $25 million in revenuefrom such clients as American Express, BMW Group, Deutsche Leasingand T-Online. Scholz & Friends and Interpublic’s Lowe just startedLowe Deutschland, 80% owned by S&F Group and 20% by Lowe, afterLowe shuttered its German offices early in 2007. The main client of theventure is Unilever, which came with Lowe. Separately, Scholz &Friends reached a cooperative agreement with Lowe Worldwide thatenables S&F to use Lowe’s network in Asia and North and SouthAmerica as well as other Interpublic offices worldwide. During 2006,S&F offices won about 100 new accounts, including Discounter Real,ZEWA toilet paper by SCA, Hamburg-Mannheimer insurance,Commerzbank, Toshiba and Loewe; lost were AOL andDaimlerChrysler trucks. Scholz & Friends pitched unsuccessfully forBMW’s German budget. Scholz & Friends, founded in 1981, hasbranches in Antwerp, Athens, Belgrade, Budapest, Bucharest, Kiev,London, Madrid, Milan, Moscow, Paris, Prague, Skopje, Stockholm,Vienna, Warsaw and Zurich. The agency is owned 30% by manage-ment and 70% by investor Cognetas, the former Electra Europe. Thehighly creative agency was named the most successful German creativeagency in 2006 by Manager Magazin, and trade journals Horizont andWerben & Verkaufen. In Cannes the agency grabbed 10 Lions and wasnamed “direct agency of the year.”Top executive: Thomas Heilmann, chmn & ptnrHeadquarters: Scholz & Friends Group / Hanseatic Trade Center, AmSandtorkai 76, Hamburg, 20457 / Phone: 49-403-76-81-0 / Fax: 49-40376-81-681/URL: www.s-f.com



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44 Serviceplan AgenturgruppeRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$104.6 $91.8 13.9



Notes: Serviceplan, Munich, is one of Germany's largest independentagencies. The agency grew by 13.9% in revenue (dollars) in 2006 afterrecording a 26.2% advance in 2005. Serviceplan's growth still outdis-tanced the 3% average growth recorded by German agencies for theyear. Serviceplan units include Mediaplus, a media planning and buy-ing unit; Facit, market research; and Plan.net, a media subsidiary. It wasa big surprise in the German ad community when it was announced inMarch 2006 that Serviceplan would set up a Hamburg office jointlywith Alexander Schill, 36, and Joerg Schultheiss, 37, both top executivesat Springer & Jacoby until they were ousted last summer, about thetime Interpublic sold its majority ownership in S&J. Serviceplan'schairman Florian Haller is the son of the founder. The agency wasfounded in 1970.Top executive: Florian Haller, chmnHeadquarters: Serviceplan Agenturgruppe / Briennerstr. 45 a-d,Munich, 80250 / Phone: 49-89-20-50-20 / Fax: 49-89-20-50-23-14 /URL: www.serviceplan.de

26 STW GroupRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$171.3 $134.0 27.8

Notes: STW Group, formerly Singleton Group, is a publicly tradedholding company for Singleton Ogilvy & Mather, the Australian oper-ations of O&M. STW has direct ownership in more than 60 advertisingand communications companies, including 12 companies in 2006 inwhich it either acquired outright or invested in part. Among its hold-ings, STW owns 67% of Singleton O&M, 43% of Ogilvy, NewZealand, 49% of JWT Australia/New Zealand, 50% of MindShare,Australia, 75% of Brand Agency and full ownership in agency Badjar.All agency and communications units in which STW holds an interestreturned collective revenue of $275 million in 2006; STW’s share ofthat revenue is 62%. STW’s advertising segment, composed of 13 agen-cies, accounts for about three-quarters of consolidated revenue. Itsseven other segments include direct, promotion and relationship mar-keting, branding and identity, public relations, production and media,information and insight, and specialist communications. The latter twosegments are its fastest growing—information & insight up 197% inrevenue from 2005, and specialist communications, up 46%. WPP owns14.5% of STW Group. STW reported earnings after tax of $30.6 mil-lion, up 25.4% in U.S. dollars.Top executive: Mike Connaghan, CEOHeadquarters: STW Group / Level 27, Tower Two, Darling Park, 201Sussex St., Sydney, NSW 2000 / Phone: (612) 9373-6488 / Fax: (612)9373-6398 / URL: www.stwgroup.com.au

49 SourceLinkRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$88.7 $86.6 2.4

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .605 771 -21.5

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 5 0.0

Notes: SourceLink is a full-service direct marketing company special-izing in direct mail and message tracking, database development, analy-sis and targeting, and custom printing. Financial services represent astrong client base at SourceLink, which in 2006, gained Northern Trustand PNC Bank. The agency divested SourceLink Canada in 2006 whenthe shop was bought by a client and taken inhouse. The selloff of theCanadian unit, which contributed $9 million in revenue, followeddivestitures in 2005 of two offices, SourceLink Atlanta and SourceLinkCosta Mesa, Calif., collectively representing $6.5 million in revenue.The rationale behind the U.S. cuts: Altanta didn’t fit into the company’slong-range strategy, and the accounts handled at Costa Mesa could beintegrated into other locations without interruption. The company isnow seeking expansion on the West Coast via acquisition. Its currentoffices are in Chicago, Miamisburg, Ohio, Los Angeles, Madison, Miss.,and Greenville, S.C.. SourceLink was founded in 1997.Top executive: Christopher R. Behrens, presHeadquarters: SourceLink / 500 Park Blvd., Ste. 415, Itasca, Ill. 60143/ Phone: (847) 595-7635 / Fax: (847) 595-7736 / URL:www.sourcelink.com

40 TBA GlobalRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . .$120.0 $160.0 -25.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .210 230 -8.7

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .15 20 -25.0

Offices . . . . . . . . . . . . . . . . . . . . .2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .17 19 -10.5

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 15 -6.7

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .3 4 -25.0

Notes: TBA Global is a privately held company that produces corpo-rate events and fully integrated consumer marketing programs. Theagency is headquartered in Los Angeles with offices throughout theU.S., Canada and Germany. In November 2006, TBA signed a coopera-tive agreement with Germany-based VOK DAMS Group, one ofEurope’s top international special event marketers, to create a globalnetwork of event marketing services. Under terms of the agreement,TBA will create and produce programs in North and South America forVOK DAMS customers, and VOK DAMS will provide event and livemarketing expertise to TBA’s North American-based clients for pro-grams in Europe and Asia. Founded in 1994, TBA Global expanded itsbase in July 2005 with the acquisition of Alexandria, Va.-based PGI, astrategic event agency and one of Ad Age’s top 50 marketing organiza-tions based on 2004 returns. TBA itself had been acquired in 2004 by



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entertainment industry executive Robert Geddes and JHW GreentreeCapital, an affiliate of J.H. Whitney & Co., and Irving Azoff, chairmanof Azoff Music Management. Lee Rubenstein was named president-COO in January 2007, coming to TBA from Citigate Broadstreet wherehe was president.Top executive: Robert Geddes, CEOHeadquarters: TBA Global / 21700 Oxnard St., Ste. 1430, WoodlandHills, Calif. 91367 / Phone: (818) 226-2800 / Fax: (818) 226-2801 /URL: www.tbaglobal.com

45 Armando Testa Group*Revenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$103.9 $98.0 6.0



Notes: Armando Testa Group is a marketing organization centeredaround ad agency Armando Testa, which first provided full services in1956 as Studio Testa. The group, with offices bearing the ArmandoTesta name in Turin, Milan, Rome, Brussels, Frankfurt, Madrid, Parisand London, also includes Media Italia, a full-service media agency, InTesta (e-design and corporate identity), Max Information, (creative adshop), Little Bull (audiovisual production house), Testawebedv (interac-tive), and Celebrity Fair (TV Promotions). The marketing organizationentered markets outside of Italy in the 1990s under the leadership ofchairman and president Marco Testa, son of founder Armando Testa.The elder Testa died in 1992.Top executive: Marco Testa, chmn & CEOHeadquarters: Armando Testa Group / Via Luisa del Carretto 58,Turin, 10131 / Phone: 39-011-8810-111 / Fax: 39-011-8810-468 / URL:www.armandotesta.it

33 Tokyu AgencyRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$145.5 $154.1 -5.6



Notes: Tokyu, established in 1961, is headquartered in Tokyo andoperates seven regional advertising offices in Japan. The agency alsoowns Tokyu Space Creation (airport, outdoor and transit advertising),CAT (TV production), Kaburagi Studio (photographic studio), ImageStudio 109 (rental commerical production unit), and TA Promotion,which plans, produces golf tournaments and other sports events inaddition to in-store events, POP and novelties. Tokyu’s biggest client isits parent company Tokyu Group, a railway, retail and real estate con-glomerate. Tokyu Agency and DDB Japan, Tokyo, operate jointly DDBTokyu Agency Creative that provides creative services to Tokyu andlinks Tokyu to DDB offices worldwide.

Top executive: Tadashi Igarashi, presHeadquarters: Tokyu Agency /4-8-18, Akasaka, Minato-ku, Tokyo,Japan 107- 8417 / Phone: 81-3-3475-3691 / Fax: 81-3-3475-9478 /URL: www.tokyu-agc.co.jp

38 Wieden & Kennedy*Revenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$127.8 $102.9 24.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$76.7 $58.9 30.3

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$51.1 $44.0 16.1


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .433 335 29.3

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .295 255 15.7


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .4 4 0.0

Notes: Wieden & Kennedy is a traditional agency with offices inPortland, Ore., New York, Tokyo, London, Amsterdam and Shanghai.Among personnel changes in the past year, Tom Blessington inSeptember 2006 became managing director at W&K's Portland head-quarters office, a new post. Mr. Blessington formerly was managingdirector at TBWA/Chiat/Day in Playa del Rey, Calif. In February 2007,Rebecca Van Dyck, the agency's global account director on Nike, anaccount W&K has held since 1982, left to become worldwide advertis-ing director at Apple. A month later, Nike notified the agency it wouldshift some of its creative away from Wieden. The lead creative directoron Nike shoes, Michael Folino, left the agency when Nike's notificationbecame public. He had been at the shop only since July 2006, joiningW&K at that time from DDB Chicago. MDC's Crispin Porter &Bogusky in April 2007 landed the creative account for Nike’s running-shoe business, long done by Wieden; a Nike spokesman at that time saidNike would “continue working with our longtime creative partnerWieden & Kennedy to support the majority of our Nike business.”Top executive: Dan Wieden, CEO & chief creative officerHeadquarters: Wieden & Kennedy / 224 NW 13th St., Portland, Ore.97209 / Phone: (503) 937-7000 / Fax: (503) 937-8000 / URL:www.wk.com

2 WPP GroupRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . .$10,819.6 $9,739.8 11.1

North America . . . . . . . . . . . . .$4,195.9 $3,818.8 9.9



Offices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .2,000 2,000 0.0

Notes: WPP Group is the world’s No. 2 ad industry holding company,generating slightly less than half of revenue from advertising/mediaand the rest from a broad mix of marketing services. The London-based



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company at year-end 2006 employed 79,352 people, up 3.7% from ayear earlier. WPP boasted solid results in 2006, with revenue in dollarsrising 11.1% and organic revenue, which factors out currency changesand acquisitions/divestitures, increasing 5.4%. See full profile near thefront of this yearbook.Top executive: Martin Sorrell, grp chief execHeadquarters: WPP Group/27 Farm St., London, W1J 5RJ/Phone:44-207- 408-2204/Fax: 44-207-493-6819/URL: www.wpp.com

TRADITIONAL AGENCIESWPP Advertising Agencies*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$3,847.0 $3,698.0 4.0

U.S. . . . . . . . . . . . . . . . . . . . . . . .$1,417.7 $1,348.0 5.2

Non-U.S. . . . . . . . . . . . . . . . . . .$2,429.3 $2,349.9 3.4

Notes: WPP Advertising Agencies is an Ad Age construct and repre-sents the estimated totals of WPP’s traditional advertising operations.

AllianceAgency totalsOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . . .3 3 0.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Alliance is an entertainment marketing agency with offices inNew York, Los Angeles and London.Top Executive: Jarrod Moses, pres & CEOHeadquarters: Alliance / 211 E. 48th St., New York, N.Y. 10017 /Phone: (212) 546-1800 / Fax: (212) 546-1820 / URL: www.alianco.com

BatesAsia*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$60.0 $60.0 0.0



Notes: BatesAsia is a specialist regional network within WPP. BatesAsia in December 2006 agreed to acquire 74% of Sercon India, a NewDelhi-based event management services company. Sercon’s revenuesfor the year ended March 31, 2006 were about $1.4 million.The net-work in May 2006 acquired 75% of Beyond Communications HongKong, an independent marketing communications consultancy withrevenue of about $570,000 and employing 11. In first quarter 2007,WPP bought the 26% of Enterprise Nexus Communications it didn’talready own from Interpublic, which had sold WPP 40% of that Indianagency in September 2005. BatesAsia merged it into its network asBates Enterprise. That 74% represented a 40% stake by Interpublic’sLowe Worldwide and 34% by Mohammad Khan, now executive chair-man of Bates Enterprise. The Enterprise acquisitions gave BatesAsiaoffices in Mumbai, Delhi, Calcutta and Bangalore. BatesAsia continuesto include in its network the Asian-Pacific portion of 141 Worldwide.141 was renamed Ogilvy Action in January 2007. WPP Group

relaunched Bates Asia in early 2004, basing the operation in HongKong, as WPP closed much of the rest of the Bates network. WPPbought Bates’ parent Cordiant Communications Group in August2003.Top Executive: Jeffrey Yu, pres-Asia-PacificHeadquarters: Bates Asia / 77 Leighton Rd., Leighton Center 1401-3,Hong Kong, / Phone: 852-2103-6261 / Fax: 852-2527-4086 / URL:www.batesasia.com

Batey Ads*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$21.5 $21.5 0.0

Notes: Batey Ads, which has gone through a number of affiliationchanges the past two years, faces a difficult immediate future becauseof the April 2007 loss of Singapore Airlines, its biggest account andfirst client. Batey Ads, 50.1% owned by WPP, in 2006 was realignedas an independent agency within the JWT network. It had been theAsian outpost for Red Cell network since 2004, but in late 2005 WPPdissolved that network. Batey Ads includes a network of largelymajority- owned agencies in Singapore, Hong Kong, Taipei, KualaLumpur, Bangkok, and four in China (Shanghai, Hangzhou, Beijing,Guangzhou). Batey’s Australian operations were merged into theCampaign Palace in 2004. Batey also comprises Brandcoms SpecialistBusinesses: Carlyle Brand Consultants in Singapore, MDK (PR) inSingapore and Malaysia, and Batey Retail (retail advertising and com-munications) in Malaysia. Batey Group was founded in 1972 by IanBatey. Perhaps the ultimate credit to Batey Ads’ creative forSingapore Airlines is that Omnicom’s TBWA, winner of the $65 mil-lion creative account, at least initially plans to retain Batey’s signaturecreative, the Singapore Girl. Singapore Airlines’ media account stayedat WPP’s Mediaedge:cia.Top Executive: Alan Fairnington, CEOHeadquarters: Batey Ads / 33 Ann Siang Rd., Singapore, 069713 /Phone: 65-6532-2288 / Fax: 65-6227-2736 / URL:www.bateyredcell.com

Voluntarily United Group of Creative Agencies*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$115.7 $108.0 7.1

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$34.5 $33.0 4.5

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$81.2 $75.0 8.3

Notes: Voluntarily United Group of Creative Agencies, formed inOctober 2005 out of Red Cell when WPP disassembled it as a network,is in the process of losing its key London shop and gaining perhaps aneven stronger London presence. WPP in mid-April bought 49.9% ofLondon creative shop Clemmow Hornby Inge, and while it was notimmediately reported where the shop would land among WPP’s agencynetworks, its was believed CHI would be the successor to United’s woesin London. The viability of United’s existing London shop came intoquestion this past year when it lost the $140 million Sky satellite-TVaccount, accounting for 70% of its billings. Moving its other businessinto Grey’s London office is under consideration, says Andy Berlin,chairman-CEO of United. United London’s Joint Managing Partners



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Robert Campbell and Jim Kelly, who are 24% owners to WPP’s 76%,also are expected to depart over disagreements with WPP over theoffice’s direction. Of United’s remaining offices, all but a startup shopin Buenos Aires are located in the U.S. or Europe. United’s various per-mutations have always included Fiat’s Alfa Romeo account—the sourceof its startup name of Conquest Europe some 20 years ago—but thataccount was handed to sibling Y&R last year by parent WPP. The onlyremaining shared business at the network is the Georgia-Pacific paperproducts in Paris and London. Talk of dissolution aside, United COOLaurence Mellman says United will start over again in London eithervia startup or acquisition (hence CHI, which reported revenue of about$33 million in its 2006 fiscal closing). Other network agencies includeBerlin Cameron United in New York, Cole & Weber United in Seattle,Sra. Rushmore United in Madrid, LDV United in Antwerp, WM Unitedin Buenos Aires, 1861 United in Milan, Les Ouvriers du Paradis Unitedin Paris and BTS United in Oslo. Amanda Walsh resigned as presidentof United in May 2006. United’s international creative director, SteveHenry, moved over to become executive CD at TBWA/London. Mr.Henry had co-founded Howell Henry Chaldecott Lury in London.Top Executive: Andy Berlin, chmn & CEOHeadquarters: Voluntarily United Group of Creative Agencies / 83Clerkenwell Rd., London, EC1R 5AR / Phone: 44-20-7150-3300 / Fax:44-20-7150-3301 / URL: www.group-united.com

Berlin Cameron United*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$20.9 $20.0 4.5

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .83 55 50.9

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Berlin Cameron United, New York, is one of a group of eight agen-cies under WPP called United, short for Voluntarily United Group ofCreative Agencies. The agency in 2006 and so far in 2007 has reboundedfrom heavy account losses sustained in 2005 by winning Heineken lagerand Premium Light, Vitamin Water, Safeway, Ask.com, Hennessy and therelaunch in Europe and the introduction in Asia of the Cinquecento-Fiat500.The wins followed losses in mid-October 2005 of Coke Classic in NorthAmerica and, in the following week, the loss of the corporate-image piece ofSamsung's $400 million worldwide account. Those losses forced theagency to lay off about 40, leaving a workforce of 55 at the time.Top Executive: Bill Grogan, presHeadquarters: Berlin Cameron United / 100 Ave. of the Americas,New York, N.Y. 10013 / Phone: (212) 824-2000 / Fax: (212) 268-8454 /URL: www.bc-p.com

Cole & Weber United*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$13.6 $13.0 4.6

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .76 NA NAOffices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 NA NA

Notes: Cole & Weber United, founded in 1931, was a member of theRed Cell network until joining up with eight other agencies in October2005 under the United moniker, short for Voluntarily United Group ofCreative Agencies. Co-pres Brad Harrington left in March 2007 tobecome pres of Cutwater, a new Omnicom agency in San Francisco.Top Executive: Michael Doherty, presHeadquarters: Cole & Weber United / 221 Yale Ave N., ste 600,Seattle, Wash. 98109 / Phone: 206-447-9595 / Fax: 206-233-0178 /URL: www.cwunited.com

BrandBuzzAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .60 53 13.2

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: BrandBuzz is a full-service agency and views itself as an alter-native to Y&R’s traditional menu, having its own media, planning andcreative departments. Outside vendors handled TV production. MichaelReese became president of BrandBuzz in February 2006 at the sametime BrandBuzz’s CEO Rick Eiserman left to run the Y&R Irvine,Calif., office. Mr. Reese had been general manager. Also Kara O’Neillmoved into his former post from integrated marketing director.BrandBuzz, spun out of Y&R in 2004, was founded in 1999. It remainedowned by WPP.Top Executive: Mike Reese, presHeadquarters: BrandBuzz / 285 Madison Ave., 22nd Fl., New York,N.Y. 10017 / Phone: (212) 210-3879 / Fax: (212) 880-7581 / URL:www.brandbuzz.com

Bravo Group*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$38.5 $35.0 10.0

Notes: Bravo Group is a Hispanic agency with headquarters in NewYork and offices in San Francisco, Chicago, Miami and Irvine, Calif. Partof WPP’s Young & Rubicam Brands, Bravo was founded in 1980 andoffers services including research and strategic planning, advertising,interactive/digital, direct, promotional and event marketing, mediaplanning/buying, branded entertainment and PR. In July 2006, Y&Rveteran Eddie Gonzalez took the chairman-CEO post at Bravo; hereplaced Gary Bassell, who had held the Bravo position for two years.(Mr. Bassell in March 2007 joined MDC-backed Zyman Group as man-aging principal and co-lead of Zyman’s multicultural practice, based inMiami.) Bravo in April 2007 named Tony Sarroca chief creative officer;he formerly was partner and chief creative officer at Prolam Young &Rubicam, Santiago, Chile. Bravo and a WPP media sibling,Mediaedge:cia, in October 2006 launched a Hispanic media shop calledMEC Bravo, headed by Gonzalo Del Fa, managing director, and formerMEC managing director in Argentina. Bravo’s media planning andbuying operations were combined with MEC at MEC Bravo.Specifically, MEC contributed five staffers to MEC Bravo, and about 20Bravo media personnel moved from Bravo to MEC offices in New Yorkand Miami. Estimated revenue for 2005 was revised by Ad Age.



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Top Executive: Eddie Gonzalez, chmn & CEOHeadquarters: Bravo Group / 285 Madison Avenue, New York, N.Y.10017 / Phone: (212) 780-5800 / Fax: (212) 780-0974 / URL:www.thinkbravo.com

Brouillard Communications*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$13.6 $13.1 3.8

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .56 56 0.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Brouillard is a full-service communications agency offeringadvertising, PRs, design and direct marketing. Founded in 1968 in NewYork, the agency also has offices in Houston, Dallas and London. DaiTran in November 2006 joined Brouillard as interactive creative direc-tor, reporting to Jamie Ambler, exec creative director. He previouslyworked at R/GA.Top Executive: William C. Lyddan Jr., pres & CEOHeadquarters: Brouillard Communications / 466 Lexington Ave.,New York, N.Y. 10017 / Phone: (212) 210-8300 / Fax: (212) 210-8511 /URL: www.brouillard.com

Campaign Palace*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$11.6 $11.1 4.5

Notes: Campaign Palace, founded in Melbourne in 1970, was acquiredin WPP’s buyout of Cordiant Communications Corp. and is part ofY&R in Australia. The agency moved into Y&R in late 2005 followingthe disassembling of WPP’s Red Cell network, of which it was a part.The agency’s CEO Mark Mackay is now chief executive of GeorgePatterson Young & Rubicam in Australia. Paul Fishlock ischairman/executive creative director at Campaign Palace.Top Executive: Paul Fishlock, chmn & exec creative dirHeadquarters: Campaign Palace / 150 William St., Level 6,Woolloomooloo, Sydney, Australia NSW 2000 / Phone: 61-2-9368-5000 / Fax: 61-2-9357-3231 / URL: www.tcpredcell.com

Clemmow Hornby IngeAgency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$33.7 NA NAOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: WPP in April 2007 bought 49.9% of Clemmow Hornby Inge,a London-based ad agency with 151 employees. WPP said ClemmowHornby would continue to operate independently. The agency reportedrevenue of $33.7 million for the year ended June 30, 2006. ClemmowHornby did advertising and also operated a direct and digital shop, HallMoore CHI. Clemmow Hornby was founded in 2001 by Simon

Clemmow, Johnny Hornby and Charles Inge. Clients on the rosterwhen WPP bought its stake included Argos, British Gas, Britvic,Carphone Warehouse, COI, Friends of the Earth, Premier Foods,Prince’s Trust, RBS, The Telegraph Group, Toyota and Toyota’s Lexus.Top Executive: Simon Clemmow, co-founderHeadquarters: Clemmow Hornby Inge / 7 Rathbone St., London,W1T 1LY / Phone: 44 0 20 7462 8500 / Fax: 44 0 20 7462 8501 / URL:chiadvertising.com

Diamond Ogilvy*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$44.6 $42.9 4.0

Notes: Diamond Ogilvy became the new name for Diamond Ad in2006 when Ogilvy linked the shop with O&M Advertising, OgilvyOne,Ogilvy PR and Ogilvy Healthworld in South Korea, the latter fourunits operated as independent units under the umbrella group,Diamond Ogilvy Group. The Group agencies share HR, IT and otherback-office functions. Miles Youngt O&M Asia-Pacific chairman, alsoserves as chairman of Diamond Ogilvy Group. Diamond Ad wasacquired by WPP Group in its buyout in mid-2003 of CordiantCommunications Group which had purchased 80% of Diamond in1999. The agency’s primary activity has been the Hyundai account thatBates Worldwide lost in 2002. Diamond Ad, founded in 1983, separatedfrom the Hyundai Group in 2000 to become an independent agency. InApril 2005, Hyundai announced its automotive group will form its ownadvertising unit. Diamond, based in Seoul, has branch offices in Pusan(Korea), Los Angeles, Frankfurt and Beijing.Top Executive: Young Hee Lee, pres & CEOHeadquarters: Diamond Ogilvy / Korea Chemical Bldg., 27-8Chamwon-Dong, Seocho-ku, Seoul, South Korea, 137-030 / Phone: 82-2-513-1114 / Fax: 82-2-3672-0018 / URL: www.diamond.co.kr

Food GroupNotes: The Food Group is an ad agency specializing in food and bev-erage marketing. The agency became part of WPP in 1998. Founded inTampa in 1969, the agency has other offices in New York, Chicago andLos Angeles.Top Executive: Robert Hager, chmnHeadquarters: Food Group / 14497 N. Dale Mabry Hwy, Ste. 220,Tampa, Fla. 33558 / Phone: (813) 933-0683 / Fax: (813) 932-1232 /URL: www.thefoodgroup.com

FullSix Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$78.4 $68.1 15.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$1.4 $1.4 0.1

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$77.0 $66.8 15.3


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 9 11.1

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .485 490 -1.0



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U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .8 8 0.0

Notes: FullSix, a marketing services company traded on the MilanStock Exchange, specializes in interactive and relationship marketing.FullSix in mid-2006 acquired a majority of Milan-based Sems(www.sems.it), a search engine marketing agency with net income ofabout $1 million. FullSix began in 1988 as Inferentia, Milan, and in1999 BluGroup Holding, a company controlled by Marco Benatti,FullSix chairman, became a shareholder. The agency subsequentlybought GreyInteractive France/FullSix in 2001 and acquired that sameyear DNM to create Inferentia DNM Group. In 2005, the agencydropped the Inferentia reference in favor of just FullSix. WPP in themeantime had become a minority shareholder. FullSix has offices inLisbon, London, Madrid, New York, Paris, Shanghai and Milan, itsheadquarters. Mr. Benatti controls 49.4% of the stock. WPP holds 20%interest, which is a bone of contention for Mr. Benatti. A libel suit in aLondon court between Mr. Benatti and Martin Sorrell, WPP's chiefexecutive, was dropped by Mr. Sorrell in March 2007. He had soughtdamages and an injunction to stop the publishing on blogs of defama-tory allegations against him. He accused Mr. Benatti and Marco Tinelli(FullSix CEO) of backing these actions. Their acrimony is likely to con-tinue in court in 2008 to settle Mr. Sorrell's claim of breach of contractagainst Mr. Benatti and Mr. Menatti's claim of unfair dismissal againstMr. Sorrell. Mr. Benatti said after the trial's conclusion that WPPshouldn't own 20% of a company its chief executive has a "hostilebehavior toward." Revenues for FullSix’s New York office, the U.S. rev-enue number in the table accompanying this profile, includes projectsin Canada and work done for other international projects in the FullSixgroup that are led out of other offices.Top Executive: Marco Benatti,chmn; Marco Tinelli, CEOHeadquarters: FullSix / Corso Vercelli, 40, Milan, 20145 / Phone: 3902 303241 / Fax: 39 02 30324556 / URL: www.fullsix.com

G2R Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$68.5 $62.0 10.5

Notes: G2R was launched in September 2004 as the publicly tradedholding company for LG Ad and Wunderman Korea. G2R is 28%owned by WPP. LG Ad entered the WPP Group in 2003 as a minority-owned affiliate when WPP acquired Cordiant Communications Group,whose LG investment WPP inherited. The formation of the holdingcompany is intended to facilitate the acquisition of additional advertis-ing and marketing services operations, allowing the company to attractdiverse clients. A catalyst to the formation of the holding company wasLG Ad’s reliance on business from LG group companies. The holdingcompany operates a U.S. shop in Englewood Cliffs, N.J., called LG AdAmerica. G2R has been on the acquisition trail since 2005, acquiringonNoff, a Korean media agency, in 2005 and BugsCom Ad and TAMS,two Korean-based transit advertising companies. LG Ad itself wasfounded in 1959 to advertise products for Lucky Chemicals and GoldStar Electronics (currently LG Chemicals and LG Electronics). Theagency became independent of LG in 1978 as Hee Sung Industrial Co.,

and was renamed LG Ad in 1984. The agency, though heavily tied toLG, has broadened its client base to include Daewoo, Korean Air,Computer Associates and Mercedes-Benz’ Korean operations, Janginfurniture, Nike Korea and Calvin Klein Korea. LG has offices in Tokyo,Beijing, Shanghai, New York, Dubai, Panama City, Mexico City, SaoPaulo. Ad Age estimated G2R revenue based on its reported billings of$721 million in 2006 vs. $655 million in 2005.Top Executive: Chong S. Lee, CEOHeadquarters: G2R / 15F LG Mapo Towers, 275 Gongdeok 2-dong,Mapo-gu, Seoul, 121-721 / Phone: 82 2 705 2600 / Fax: 82 2 705 2800/ URL: www.g2rgroup.com

LG Ad AmericaNotes: LG Ad America, the U.S. office of LG Ads, as founded in 1996.Headquarters: LG Ad America / 920 Sylvan Ave., Englewood Cliffs,N.J. 07632 / Phone: (201) 816-3090 / Fax: (201) 816-3094

Grey Worldwide*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$555.0 $526.1 5.5

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$235.7 $223.8 5.3

Non-U.S. . . . . . . . . . . . . . . . . . . . .$319.3 $302.3 5.6

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .116 NA NANotes: Grey Worldwide, the key component of Grey Global Group,remains an autonomous network under WPP, which bought the parentin March 2005. Grey Worldwide is the lead unit in Grey Global Group,which also includes G2, WingLatino Group, Alliance, Grey HeathcareGroup and GCI, among others. WPP reported in 2006 that the consoli-dated offices of Grey recorded $235 million in net new billings, gainingamong others Morgan Stanley in the U.K. ($88 million billings) andHasbro Games in the U.S. ($55 million). Grey/CommonHealth lostGlaxoSmithKline in the U.S. ($100 million), $80 million in Procter &Gamble business in the U.S. and Panasonic in the U.S. ($60 million).Grey’s longtime head, Ed Meyer, chairman-president-CEO of GreyGlobal Group, retired in January 2007 and was succeeded by JimHeekin. Mr. Meyer joined Grey in 1956 at the age of 29 and went towork on its newly won client, Procter & Gamble, which became Grey'slargest account. Mr. Heekin had became chairman-CEO of GreyWorldwide in late summer 2005, succeeding Ed Meyer. Mr. Heekin,who came to Grey from CEO at Euro RSCG Worldwide, led a restruc-turing of Grey in January 2006, that included structuring the New Yorkoffice as the hub of the global agency network, and disassembling NewYork’s "village system" structure of autonomous units, each led by anaccount manager, creative and strategic planner who were responsiblefor each unit's profit and loss, new business initiatives and accounts.The structure had been put in place by Steve Blamer, former CEONorth America. Mr. Heekin noted that the village concept at the NewYork office was more like "eight or nine little companies, each operat-ing individually, rather than an entire agency, with a full-service offer-ing." Under the village system, the agency was precluded from partic-ipating in bigger budget reviews because each "village" generally con-ducted its own new-business pitches. Among other management



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changes covering the past year, Neil Kreisberg, group exec VP, execmanaging director of Grey Global, retired in January 2007 after a 40-year career at Grey. He covered Grey's biggest client, P&G, a responsi-bility taken over by Tamara Ingram, CEO of Grey U.K. Steve Linbecame president-CEO for Greater China for Grey Global, based inShanghai, succeeding Dennis Wong, who departed. Mr. Lin moved toGrey from chairman at JWT Taiwan. Chris Rich became chief growthofficer in February 2006, moving up from exec VP, account manage-ment at Grey, and Scott Hollingsworth in March 2006 became Greyexecutive VP-regional director for Latin America, a vacant post, mov-ing there from FCB which eliminated his position in a reorganizationin November 2005. He had been regional chief executive for FCB’sEuropean and Middle East regions. Grey Global Group in July 2006 putits worldwide marketing services operations under the G2 brand, plac-ing the unit under Joe Celia, global chairman & CEO. Grey has main-tained a longstanding relationship with many clients. According toGrey Global Group's website as of April 2007, clients that have beenpart of the Grey Global roster at least 10 years are Cendant Corp.(renamed Avis Budget Group) gained in 1993, ConAgra (1991), DardenRestaurants/Olive Garden (1984), Diageo (1979), Forest Laboratories(1992), GlaxoSmithKline (1955), Hasbro (1972), International DairyQueen (1997), Johnson & Johnson’s Janssen Pharmaceutica (1993), JPMorgan Chase (1990), Eli Lilly (1997), Merck (1991), Nokia (1986),Novartis (1985), Pharmacia (now part of Pfizer) since 1989, P&G(1956), Warner Bros. (1977) and Wyeth (1995). Grey's 2005 estimatedrevenue was adjusted by Ad Age.Top Executive: Jim Heekin, chmn & CEO-Grey Global grpHeadquarters: Grey Worldwide / 777 Third Ave., New York, N.Y.10017 / Phone: (212) 546-2000 / Fax: (212) 546-1538 / URL:www.grey.com

JWT C.E.T.*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$14.4 $14.0 2.9

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 NA NANotes: JWT C.E.T., an integrated communications agency specializingin brand marketing and strategic positioning for companies in the tech-nology sector, is renamed from JWT Technology. The C.E.T. initialsstand for Communications, Entertainment and Technology. JWT C.E.T.is the successor agency of DWP/Bates Technology and J. WalterThompson Communications Group. DWP/Bates became part of JWT inWPP Group’s acquisition of Cordiant Communications Group inAugust 2003. CCG was DWP/Bates’ former parent. The Atlanta shopgrew out of Bates’ acquisition in 2000 of Donino, White & Partners inAtlanta. Estimated revenue for 2005 was revised by Ad Age.Top Executive: Ridge White, chmn & CEOHeadquarters: JWT C.E.T. / One Ravinia Dr., Atlanta, Ga. 30346 /Phone: (770) 668-5700 / Fax: (770) 668-5707 / URL: www.jwttech.com

JWT Employment Communications*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$36.6 $35.0 4.6

Offices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .26 NA NAU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 NA NANon-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .4 NA NANotes: JWT Employment Communications, which changed its namefrom JWT Specialized Communications in late 2006, is a globalemployment advertising, communications and consulting firm and asubsidiary of JWT under WPP. The company has 22 U.S. offices andfour overseas shops as well as global affiliate partners in a number ofcountries. Rob Quish became CEO of the agency at the beginning of2007, replacing Tim Gibbons, a 45-year veteran in the business. Mr.Gibbons had been president & CEO.Top Executive: Rob Quish, CEOHeadquarters: JWT Employment Communications / 5200 W.Century Blvd., Ste. 310, Los Angeles, Calif. 90045 / Phone: (310) 665-8700 / Fax: (310) 641-3239 / URL: www.jwtec.com

JWT*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$1,286.5 $1,245.0 3.3

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$445.4 $425.0 4.8

Non-U.S. . . . . . . . . . . . . . . . . . . . .$841.1 $820.0 2.6

Notes: The JWT agency brand includes the U.S. agency brand andglobal network of the same name, and 51% interest in TMI/JWT, theMiddle East network. The agency rebranded itself from J. WalterThompson Co. in January 2005, replacing a name it had carried sinceJames Walter Thompson founded it in 1878. JWT added to its networklast March by acquiring 65% of Sapphire Bright in China, a companythat owns Always Promotional Network. JWT also entered into a jointventure with Altai Communication, Kabul, in 2006, becoming the firstWestern agency to enter Afghanistan. At year’s end, JWT merged itsDutch operating company PPGH/JWT Groep BV with independentagency Ubachs Wisbrun, and retained a 60% stake in the combinedoperation. Founded in 1996, Ubachs Wisbrun reported $11.8 million inrevenue for the full year ended December 2005. JWT recorded $279million in net new billings worldwide in 2006, according to parent WPP,paced by its global win of Kimberly-Clark globally from sibling Ogilvy& Mather, an account billing $200 million; JWT, however, lost ReckittBenckiser globally ($300 million). Among management changes, JWTworldwide president Michael Maedel relocated in October fromLondon to Singapore to stimulate growth in Asian operations, theagency’s fastest growing region. Mr. Maedel, who oversaw Europe,turned that responsibility over to Toby Hoare, executive chairman forJWT U.K., in January 2007. About the same time, JWT hired GuyMurphy as global planning director. Mr. Murphy was most recentlydeputy chairman of Bartle Bogle Hegarty, London. Global planning waspreviously under the purview of David Lamb, now executive director-marketing at Diamond Trading Co., a JWT client. Colleen DeCourcybecame chief experience officer in May 2006 with the directive to workwith New York’s seven executive creative directors to develop more



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integrated, multiplatform storytelling opportunities. She is under TyMontague, co-president and chief creative officer. Ms. DeCourcy waschief creative officer at Organic. Estimated revenue for 2005 wasrevised by Ad Age.Top Executive: Bob Jeffrey, CEO-JWT wwHeadquarters: JWT / 466 Lexington Ave., New York, N.Y. 10017 /Phone: (212) 210-7000 / Fax: (212) 210-7770 / URL: www.jwt.com

Kang & Lee*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$11.6 $10.1 14.9

Employees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .69 65 6.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .65 65 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .4 0 NAOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . . .3 2 50.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1 0 100.0

Notes: Kang & Lee focuses on Asian-American advertising. Foundedas AMKO Advertising in 1985 by Eliot Kang, the agency changed itsname to Kang & Lee in 1994. It was acquired by Young & Rubicam in1998 and subsequently by WPP in its purchase of Y&R in 2001. It is apart of the Bravo collection of multicultural agencies within Young &Rubicam. The agency has offices in New York and Pasadena, Calif.Top Executive: Cynthia Park, mg dirHeadquarters: Kang & Lee / 285 Madison Ave., New York, N.Y.10017 / Phone: (212) 375-8111 / Fax: (212) 375-8280 / URL: www.kan-glee.com

Malone Advertising*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$22.0 $20.0 10.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .221 200 10.5

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 5 0.0

Notes: Malone Advertising is a retail and customer marketing special-ist agency founded in 1943. The agency became part of JWT in August2005 and operates as a division, servicing JWT’s multi-national clientsin its field offices across North America. Besides full-service offices inAkron and Rogers, Ark., field locations are in Minneapolis, NewportBeach, Calif., and near Toronto. Malone opened its Rogers office in mid-2003 where it handles work for clients that are vendors for Wal-MartStores, located in nearby Bentonville.Top Executive: Fred Bidwell, pres & CEOHeadquarters: Malone Advertising / 388 S. Main St., Akron, Ohio44311 / Phone: (330) 376-6148 / Fax: (330) 253-1218 / URL: www.mal-onead.com

Memac Ogilvy & Mather HoldingAgency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$33.0 $19.8 66.7



Notes: Memac Ogilvy & Mather Holding (Middle East Marketing &Communications) is a 10-agency network in the Middle East and NorthAfrica 40% owned by O&M. Ogilvy purchased 20% in 1998 and fol-lowed up with another 20% in 2002. Memac has offices in Casablanca,Tunis, Cairo, Beirut, Amman, Jeddah, Riyadh, Safat (Kuwait) andDubai. Memac Ogilvy’s CEO Edmond Moutran started Memac in 1984in Bahrain with Sheikh Mohammed Bin Abdulla Al Khalifa.Top Executive: Edmond Moutran, chmn & CEOHeadquarters: Memac Ogilvy & Mather Holding / Rizkallah &Boutros Center, Futuroscope Rouadabout, Sin EL Fil, Beirut, Lebanon /Phone: 961-1-486066 / Fax: 971-4-305-0255 / URL:

MosaicaMDAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 10 0.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: MosaicaMD gained the MD in mid-2005 when WPP merged,Mendoza Dillon Asociados into Mosaica. Both are part of Bravo Groupholdings that also include Bravo, the agency, and Kang & Lee.Top Executive: Nilda Velez, VP & gmHeadquarters: MosaicaMD / 285 Madison Ave., New York, N.Y.10017 / Phone: (212) 780-5900 / Fax: (212) 780-5959 / URL:www.mosaicamd.com

Ogilvy & Mather Worldwide*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$770.0 $744.0 3.5

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$290.0 $278.0 4.3

Non-U.S. . . . . . . . . . . . . . . . . . . . .$480.0 $466.0 3.0

Notes: Ogilvy & Mather Worldwide includes the Ogilvy & MatherU.S. brand and the agency’s multinational network, including 40%-owned Memac Ogilvy, its Middle East network. The agency went full-throttle into China in 2006, acquiring in December a 49% interest inBeijing's Raynet Advertising Co. (“Raynet”), an ad agency founded in2001 with offices in Beijing, Shenyang and Changchun. Raynet, whichemploys 131 people, had revenue of $4.5 million for the year endedDecember 2005. In October, Ogilvy agreed to acquire 70% of BeijingCentury Harmony Advertising Co., a Beijing-based internet agencyemploying 93. The agency, which also has a Shanghai office, had rev-enue of $1.7 million. A month earlier, Ogilvy agreed to acquire BlackArc Advertising based in China's southern city of Shezhen. Black ArcOgilvy is a specialist in real estate-related advertising and promotions.This March, Ogilvy Pakistan was established when the agency bought



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the ad business of its 20-year affiliate, Interflow Communications. Alsoin March 2007, Neo@Ogilvy, Ogilvy's global digital and direct mediacompany launched in 2006, acquired Global Strategies International(GSI), a 3-year-old search marketing consultancy based in bothConnecticut and Oregon. GSI has expertise in search optimization andin using search as a marketing channel. The acquisition broughtNeo@Ogilvy's global reach to 24 offices in 21 countries. Ogilvy addedto its worldwide business net new billings of $336 million in 2006,according to parent WPP. Key drivers were wins: South AfricanTourism globally at $93 million; Easyjet in Europe, $93 million;Quiznos in the U.S., $80 million; Unilever in Europe, $60 million, andChiquita in Europe, $60 million. The agency lost Kimberly-Clark glob-ally to sibling JWT, valued at $200 million, and Miller Lite in the U.S.at $88 million. In management changes, Doug Scott was hired in July2006 as executive director-branded content and entertainment andcharged with bringing together Ogilvy's multiple disciplines to devel-op and executive nontraditional ideas across media. Mr. Scott previous-ly headed up branded entertainment at Bragman Nyman Cafarelli, anInterpublic agency. Jean-Philippe Maheu, a former CEO at Razorfish,was named chief digital officer, Ogilvy North America, with the direc-tive to lead digital innovation, manage change and work with clients indigital. He works closely with Neo@Ogilvy and Digital InnovationGroup (launched in 2004) that recently introduced the website, innova-tion.ogilvy.com to inform clients about digital trends. In the U.S.,Ogilvy concluded a restructuring that began in 2005 that combined itsadvertising, PR, direct marketing, healthcare and sales promotion agen-cies into a single reporting structure and P&L statement. The restruc-turing is designed to accommodate clients needs for multiple solutions,including nontraditional media and digital, in their marketing efforts.Estimated revenue for 2005 was revised by Ad Age.Top Executive: Shelly Lazarus, CEO & chmn-Ogilvy wwHeadquarters: Ogilvy & Mather Worldwide / Worldwide Plaza, 309W. 49th St., New York, N.Y. 10019 / Phone: (212) 237-4000 / Fax: (212)237-5123 / URL: www.ogilvy.com

Shaw WundermanTop Executive: Richard Shaw, CEOHeadquarters: Shaw Wunderman / 215 Lexington Ave., New York,N.Y. 10016 / Phone: (212) 481-7115 / Fax: (212) 679-8979 / URL:http://shawwunderman.com

SicolaMartin*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$9.0 $8.6 4.7

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .54 48 12.5

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Notes: SicolaMartin, based in Austin, Texas, and with an office in SanFrancisco, is a technology and advertising agency. SicolaMartin waspurchased in April 2001 by WPP’s Young & Rubicam and is part ofYoung & Rubicam Brands. The agency was founded in 1985 by TomSicola and Steve Martin. Mr. Martin in April 2007 assumed the title ofpresident from Mr. Sicola, who remained CEO.

Top Executive: Tom Sicola, CEO; Steve Martin, presHeadquarters: SicolaMartin / 701 Brazos St., Ste. 1100, Austin, Texas78701 / Phone: (512) 343-0264 / Fax: (512) 343-0659 / URL: www.sico-lamartin.com

TapsaAgency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . .$42 NA NAEmployees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . .202 NA NAOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . . .3 NA NANotes: Tapsa, a Spanish marketing-communications services group,was acquired by WPP on April 18, 2007. Tapsa was based in Madridwith offices in Barcelona and Seville. WPP also bought Tapsa’s sib-lings: Contacto Total, a direct, promotion and relationship marketingcompany with online experience; and CICM, a media agency. Tapsabegan in 1981 and employed 202 people when it was acquired. WPPsaid Tapsa had 2006 revenue of $42 million.

Team/Y&R Middle EastAgency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$44.4 $34.5 28.5



Notes: Team/Y&R, 25% owned by Young & Rubicam, is a network of12 agencies in the Middle East centrally run out of Dubai. Team/Y&Ris owned by The Holding Group.Top Executive: Joseph Ghossoub, CEOHeadquarters: Team/Y&R Middle East / 1st Fl. Century Plaza,Jumeirah Beach Rd., Dubai, U.A.E. 14129 / Phone: 04-344-5444 / Fax:04-349-6636 / URL: www.teamyr.com

TMI/JWTAgency totalsEmployees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . .646 NA NAOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .18 NA NANotes: TMI/JWT covers the Arab world from Casablanca to Dubai. Itis 51% owned by JWT.Top Executive: Roy Haddad, chmn & CEOHeadquarters: TMI/JWT / JWT Mena, 47 Patriarch Howeiyek, POBox 11-3093, Beirut, / Phone: (961) 197-3030 / Fax: (961) 197-2929



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UniWorld GroupAgency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$21.7 $20.8 4.3

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .127 124 2.4

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0

Notes: UniWorld Group is a multicultural communications group thatspecializes in African-American consumers. It has offices in New Yorkand Washington. WPP acquired 49% of the agency in June 2000. ByronLewis, chairman & CEO, continues to own 51%.Top Executive: Byron E. Lewis, chmn & CEO & founderHeadquarters: UniWorld Group / 100 Ave. of the Americas, NewYork, N.Y. 10013 / Phone: (212) 219-1600 / Fax: (212) 274-8565 / URL:www.uniworldgroup.com

Winglatino*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$16.5 $12.5 32.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .60 50 20.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 4 0.0

Notes: Wing Latino Group brings into one shop the Grey units creat-ing campaigns to reach Spanish-speaking consumers in the U.S., PuertoRico and Latin America, although the agency will be launching a gen-eral market campaign this spring for Goya Foods that addresses theEnglish-language public from a Hispanic point of view. Wing, withoffices in New York and Los Angeles, opened new offices in Dallas andMiami after winning the Diago AOR account in 2005. The agency hasa media-buying joint venture with MediaCom called MediaComLatino.All media planning is done internally at Winglatino.Top Executive: Jackie Bird, pres & CEOHeadquarters: Winglatino / 114 Fifth Ave., 11th Fl., New York, N.Y.10011 / Phone: (212) 500-9400 / Fax: (212) 500-9483 / URL:www.winglatino.com

Y&R*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$820.0 $788.0 4.1

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$250.0 $218.0 14.7

Non-U.S. . . . . . . . . . . . . . . . . . . . .$570.0 $570.0 0.0

Employees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .8,800 NA NAOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . .184 181 1.7

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 6 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .178 175 1.7

Notes: Y&R, a division of Young & Rubicam Brands, recorded $200million in worldwide net new billings in 2006, according to WPP, itsparent. Included in the mix were wins: Hitachi in Europe ($60 million),SABMiller in the U.S. ($75 million) and Royal Canadian Mint in

Canada ($50 million). Losses included Citigroup in Asia-Pacific ($50million) and Orbitz in the U.S. ($50 million). In late 2006 the agencyalso won Palm in North America and at the beginning of 2007, LG.Meanwhile, the agency got its management house in order in 2006,tapping Hamish McLennan as worldwide CEO in June, ending an 18-month search to replace Ann Fudge. Ms. Fudge remained at her otherposition as worldwide chairman-CEO of Y&R Brands until her resig-nation in December 2006. Her CEO post at Y&R Brands was then filledby Peter Stringham in February 2007. Mr. Stringham is the formerHSBC Group marketing director. Mr. McLennan had been chief execu-tive of Y&R Brands in Australia and New Zealand. Ms. Fudge’s per-formance was largely judged as underwhelming. During her reign,Y&R lost a number of major clients, including Ford Motor Co’s. Jaguar,Computer Associates and Sony. She intends to pursue nonprofit work,and currently serves on the boards of Rockefeller Foundation, Councilon Foreign Relations and General Electric Co. Among other manage-ment changes, Gord McLean was named global managing partner inSeptember, moving up from CEO Y&R North America. Chris Jaqueswas then named CEO Y&R North America. Mr. Jaques had been CEOof Y&R Asia. But in January of this year, Mr. Jaques quit, citing “per-sonal reasons.” Michael Patti, worldwide creative director and vicechairman at Y&R, also left the agency in January after a sometimesrocky four-year stint. His post is being left vacant. Previously, in June,Gary Goldsmith’s duties as chief creative officer of the New York officewere extended to North American. Mary Maroun left as Y&R NorthAmerica managing partner in May 2006 to become president of Arnold,New York. In her post, Ms. Maroun focused largely on Y&R’s NewYork office. Mitch Caplan in May 2007 becomes chief marketing offi-cer in charge of new business development for North America. He fillsa vacancy left by the December 2006 exit of Sally Kennedy, who heldthe position for 20 months. He came from Kaplan Thaler Group wherehe was managing director of business development and integration.Y&R’s U.S. brand and the Y&R international network are part of hold-ing company Young & Rubicam Brands, itself owned by WPP Group.Besides the Y&R agency, Young & Rubicam Brands also encompassesSudler & Hennessey, Burson-Marsteller, Cohn & Wolfe, RobinsonLerer & Montgomery, Wunderman, Kang & Lee, Bravo, KnowledgeBase Marketing, Landor Associates, SicolaMartin, MosaicaMD andDentsu Y&R. (Dentsu Y&R, a network of Asian offices, is 65% ownedby Y&R and 35% by Dentsu, except for the Japanese operation, whichis 51% owned by Dentsu. The venture operates as “Y&R” except inJapan, where the agency is “Dentsu Y&R”). Y&R gained a sizable pres-ence in Asia-Pacific in late 2005 when WPP folded George Pattersoninto the network. George Patterson was the largest unit in TheCommunications Group in which WPP purchased the 70% it didn’talready own in August 2005. Patterson is in the Y&R totals for bothyears. Estimated revenue for 2005 was revised by Ad Age.Top Executive: Hamish McLennan, CEOHeadquarters: Y&R / 285 Madison Ave., New York, N.Y. 10017 /Phone: (212) 210-3000 / Fax: (212) 490-9073 / URL: www.yr.com



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INTEGRATED MARKETING AGENCIESWPP Marketing Services*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$1,987.1 $1,729.8 14.9

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$914.7 $792.6 15.4

Non-U.S. . . . . . . . . . . . . . . . . . .$1,072.4 $937.2 14.4

Notes: WPP Marketing Services is an Ad Age construct and representsthe estimated totals of WPP’s marketing services operations.

BEN MarketingNotes: BEN, a marketing services agency acquired by Ogilvy fromPanoramic Communications’ epb Communication in September 2002,operates as an independent unit of O&M. It has offices in Stamford,Conn., and Atlanta.Top Executive: Charles Nardizzi, CEOHeadquarters: BEN Marketing / One Stamford Landing, Stamford,Conn. 06902 / Phone: (203) 969-1311 / Fax: (203) 969-1309 / URL:www.benmarketing.com

Bridge Worldwide*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$13.2 $12.0 10.0

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .130 120 8.3

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Notes: Bridge, a marketing services company, became part of WPP inDecember 2005 when WPP’s Wunderman bought the shop. Bridge, oneof Cincinnati’s fastest-growing marketing-services agencies, almostbecame part of Cincinnati’s largest agency, Northlich, in 2001 but thedeal fell through. Bridge retains its name under Wunderman, and itsPresident-CEO Jay Woffington continues to run the business.Top Executive: Jay Woffington, pres & CEOHeadquarters: Bridge Worldwide / 302 W. Third St., Ste. 900,Cincinnati, Ohio 45202 / Phone: (513) 381-1380 / Fax: (513) 381-8758/ URL: www.bridgeworldwide.com

Brierley & PartnersNotes: Brierley, a direct marketing agency focusing on relationshipmanagement programs, is 20% owned by WPP. Brierley has offices inDallas, Los Angeles and London. Hal Brierley founded the agency in1985.Top Executive: Harold Brierley, chmn & CEOHeadquarters: Brierley & Partners / 8401 N. Central Expy., Ste. 1000,LB 37, Dallas, Texas 75225-4403 / Phone: (214) 760-8700 / Fax: (214)743-5511 / URL: www.brierley.com

Einson Freeman*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$24.2 $21.2 14.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$11.5 $10.1 13.9

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$12.7 $11.1 14.4

Notes: Einson Freeman is a sales promotion shop that operatesautonomously within WPP. The agency was founded in 1909.Top Executive: Jean Mojo, pres & CEOHeadquarters: Einson Freeman / 115 River Rd., Hudson River Pier,Edgewater, N.J. 07020 / Phone: (201) 313-4120 / Fax: (201) 313-4991 /URL: www.einsonfreeman.com

FitchAgency totalsEmployees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .155 NA NAOffices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 NA NANotes: Fitch is a design consultancy involved in brand consulting andcommunications, interactive, live events, packaging and product devel-opment. The company came into the WPP fold through WPP’s acquisi-tion of Cordiant Communications Group in 2003.Top Executive: Rodney Fitch, chmn & founderHeadquarters: Fitch / 1266 Manning Pkwy., Powell, Ohio 43065 /Phone: (614) 885-3453 / Fax: (614) 885-4289 / URL: www.fitchww.com

G2*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$372.0 $316.5 17.5

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$175.1 $147.8 18.5

Non-U.S. . . . . . . . . . . . . . . . . . . . .$196.9 $168.7 16.7


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 1 1,100.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .74 40 85.0

Notes: Grey Global Group in July 2006 placed its worldwide specialtymarketing operations under G2, previously a branding and designagency. G2 now includes a direct unit (now G2 Direct & Digital but for-merly Grey Direct), interactive (now G2 Interactive and formerly GreyInteractive Worldwide), and in North America, the branding & designunit G2 Branding & Design and G2 Promotional Marketing (formerlyJ. Brown). The units operate with a single P&L statement and an eight-person management team. Joe Celia is global chairman-CEO of NewYork-based G2 which has 86 offices across 42 countries. Mr. Celia iden-tifies G2’s business as “activation marketing” in which the communi-cations solutions delivered are designed to create some level of actionor interaction with the consumer. Mr. Celia also was appointed vicechairman of Grey Global Group later in the year. G2 in 2006 signed onRamada, Shell and Bristol-Meyers Squibb in North America andMercedes-Benz, Levi Strauss and 3M in Latin America. It gained newbusiness from existing clients Mars, Coca-Cola Co., Procter & Gamble,Absolut Spirits Co., Nokia and Adobe. G2 in October agreed to acquire70% of M/D/S Boole, a data, analytics and metrics consultancy based



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in Madrid. It had revenue of $1.6 million for the full year endedDecember 2005. The shop employs 18.Top Executive: Joe Celia, G2 global chmn & CEO, vice chmn GreyGlobal GroupHeadquarters: G2 / 777 Third Ave., 12nd Fl., New York, N.Y. 10017 /Phone: (212) 546-2222 / Fax: (212) 546-2425 / URL: www.g2.com

HighCoAgency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . .$75.6 $70.7 7.0



Notes: HighCo, 34.1% owned by WPP, is a publicly-held marketingservices agency with offices in France, Belgium, Italy, Spain and theNetherlands. It grew 7% in gross profit (equivalent to revenue in thisreport) in 2006. The agency holding company through 2006 hadrecorded growth in 12 consecutive quarters. In 2006, HighCo recordedstrong returns from its core business (coupon issuing, sampling, pointof sale advertising); turned an operating margin of 21.7%; recorded astrong performance from Paris-based K agency 360; and integrated2006 acquisition, in-store agency Infoshelf in Belgium, while launchingfield marketer Allée Centrale and Scan Op, its management of money-back offers. HighCo also acquired a minority interest in TMH Italia,Italy. HighCo was founded by Frederic Chevalier in 1990 in Aix-en-Provence, France. Mr. Chevalier was named chairman of the superviso-ry board in January 2006. The company is run by a three-membermanagement board consisting of Richard Caillat, president, OlivierMichel, managing director, finance, and Didier Chabassieu, managingdirector, acquisitions.Top Executive: Richard Caillat, presHeadquarters: HighCo / Parc du Golf. Bat. 2, BP 346 000, 350 Ave. dela Lauziere, Aix-en-Provence, France 13799 / Phone: 33-4-42-24-58-24/ Fax: 33-4-42-24-58-25 / URL: www.highco.fr

Kantar GroupAgency totalsOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . .160 160 0.0

Notes: Kantar Group is comprised of 160 shops in 60 countries spe-cializing in research and consulting, including Millward Brown andResearch International. The unit is part of the WPP Information,Insight & Consultancy segment that in 2006 had worldwide revenue of$1.63 billion, up 11.3%, mostly outside the U.S.Top Executive: Eric Salama/Robert Bowell, CEO, U.K./cfo, U.S.Headquarters: Kantar Group / 501 Kings Hwy. East, 4th Fl., Fairfield,Conn. 06825 / Phone: (203) 330-5200 / Fax: / URL: www.kantar-group.com

Landor Associates*Agency totalsOffices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 NA NANotes: Landor is a global network of integrated brand consulting anddesign offices in San Francisco (its headquarters), Cincinnati, NewYork, Mexico City, London, Paris, Hamburg, Madrid, Milan, Dubai,Beijing, Shanghai, Hong Kong, Tokyo, Mumbai, and Sydney. Brandconsulting and marketing offices in other major cities and regionsinclude Chicago, Geneva, Oslo (Nordic Region), and Seoul.Top Executive: Craig Branigan, chmn & CEOHeadquarters: Landor Associates / 1001 Front St., San Francisco,Calif. 94111-1424 / Phone: (415) 365-1700 / Fax: (415) 365-3190 /URL: www.sfo.landor.com

MarstellerAgency totalsEmployees 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .90 75 20.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .75 60 25.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .15 15 0.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 4 25.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .4 4 0.0

Notes: Marsteller is an advertising, design, interactive and productionagency. The agency focuses on business-to-business, corporate, finan-cial, crisis/issues and brand-building. Headquartered in New York, theagency has offices in Chicago, London, Milan, New York, Pittsburghand Washington.Top Executive: Andrew Nibley, chmn & CEOHeadquarters: Marsteller / 230 Park Ave. South, New York, N.Y.10003 / Phone: (212) 614-5063 / Fax: (212) 598-5408 / URL:www.marsteller.com

OgilvyAction*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$235.7 $206.4 14.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$47.0 $41.6 13.0

Non-U.S. . . . . . . . . . . . . . . . . . . . .$188.7 $164.8 14.5



Notes: OgilvyAction, a marketing services global network that is therenaming in January 2007 of 141 Worldwide, is involved in direct mar-keting, CRM, promotional marketing, interactive solutions, sports andentertainment marketing, field marketing and PR media broadcasting.OgilvyAction early this year named Timothy Reed senior-VP, globalcommunications. OgilvyAction’s predecessor, 141, was purchased byWPP in August 2003 when WPP bought 141’s former parent, CordiantCommunications Group. The Asian portion of 141 remains part ofBatesAsia.



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Top Executive: Rick Roth, CEO-OgilvyActionHeadquarters: Ogilvy Action / 309 W. 49th St., New York, N.Y. 10019/ Phone: (212) 297-8000 / Fax: (212) 297-8006 / URL: www.ogilvyac-tion.com

OgilvyInteractive*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$173.5 $152.6 13.7

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$103.2 $91.2 13.2

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$70.3 $61.4 14.5

Notes: OgilvyInteractive, with 42 offices in 39 countries, has about1,000 employees and is a part of marketing service unit, OgilvyOneWorldwide. Its revenue is shown separately in this report because AdAge separates out disciplines. OgilvyInteractive’s U.S. offices are locat-ed in Chicago, Detroit and headquarters, New York.Top Executives: Carla Hendra, pres-OgilvyOne, N. Amer.; DanGoodman, mg dir-OgilvyInteractiveHeadquarters: OgilvyInteractive / Worldwide Plaza, 309 W. 49th St.,New York, N.Y. 10019 / Phone: (212) 237-6000 / Fax: (212) 237-6222 /URL: www.ogilvy.com

OgilvyOne Worldwide*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$430.3 $376.6 14.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$170.5 $150.8 13.1

Non-U.S. . . . . . . . . . . . . . . . . . . . .$259.7 $225.8 15.0

Offices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . .115 NA NAU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 NA NANon-U.S. . . . . . . . . . . . . . . . . . . . . . . .106 NA NA

Notes: OgilvyOne Worldwide, with 115 offices in 56 countries, is aglobal leader in customer relationship management (CRM) and inter-active marketing, the latter through OgilvyInteractive. OgilvyOne inJune 2006 acquired Leopard, a B2B marketing communications compa-ny based in Broomfield, Colo. In March 2006, OgilvyOne formedsearch marketing agency NeoSearch@Ogilvy within Neo@Ogilvy, anewly-formed global digital and direct-marketing media division.NeoSearch@Ogilvy markets included the U.S., U.K., Australia, Canada,China, Germany, India, Japan, Mexico and Singapore. The global CEOis Nasreen Madhany. The unit, which currently employs 150, expects aworkforce of 300 by year’s end. Included in that growth is OgilvyOne’stentative agreement to buy Catalyst, a Newtonville, Mass., online spe-cialist in healthcare and pharmaceutical marketing. Other acquisitionsare planned in Europe and China. Neo@Ogilvy manages digital mediainvestment for clients and covers digital advertising and direct market-ing, digital and direct TV, direct response print and mail, email market-ing, search marketing and new digital media forms, blogs and vlogs.Top Executive: Brian Fetherstonhaugh, CEOHeadquarters: OgilvyOne Worldwide / Worldwide Plaza, 309 W.49th St., New York, N.Y. 10019 / Phone: (212) 237-6000 / Fax: (212)237-5123 / URL: www.ogilvy.com

RMG:Connect*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$115.7 $110.0 5.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$43.6 $40.0 9.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$72.1 $70.0 3.0

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 4 25.0

Notes: RMG:Connect was formed in 2002 with the merger of RMGand Connect@JWT. RMG:Connect operates out of seven offices inNorth America; its global network offices handle CRM for JWT.Estimated revenue for 2005 was revised by Ad Age.Top Executive: Phillip Greenfield, CEO-wwHeadquarters: RMG:Connect / 1 Knightsbridge Green, London 020-7656-7310 / URL: www.rmgconnect.comU.S. Headquarters: RMG:Connect / 466 Lexington Ave., New York,N.Y. 10017 / Phone: 212-210-7000 / Fax: 212-210-7770 / URL:www.rmgconnect.com

RTC Relationship Marketing*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$18.6 $16.5 12.7

Employees 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .155 95 63.2

Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 2 50.0

Notes: RTC Relationship Marketing, a member of Young & RubicamBrands, is a direct marketing agency whose foci are pharmaceuticalmarketing to consumers, business-to-business telecommunicationsmarketing, and marketing to new mothers and the mature market.Headquartered in Washington, it also has a New York office. BarryKessel became CEO in May 2006, moving up from senior strategist,and at the same time Jeffrey Ross became president, advancing fromexec VP. The CEO post had been vacant since Becky Chidester left inNovember 2005 to become COO at Wunderman, New York.Top Executive: Barry Kessel, CEOHeadquarters: RTC Relationship Marketing / 1055 Thomas JeffersonSt., NW, Ste. 500, Washington, D.C. 20007 / Phone: (202) 625-2111 /Fax: (202) 424-7900 / URL: www.rtcrm.com

VML*Agency totalsRevenue ($ in millions) 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . .$64.0 $40.0 60.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .392 305 28.5

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .59 NA NAOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .10 4 150.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 4 75.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .3 NA NA



SPONSORED BY

Notes: VML (Valentine-McCormick-Ligibel) is a marketing commu-nications agency that draws most of its revenue from interactive. JonCook became president in January 2007, moving up from managingpartner; at the same time, Eric Baumgartner became chief creative offi-cer, up from executive creative director. VML and Crisp Wireless, amobile content management and delivery solutions provider, inSeptember 2006 linked an agreement to join forces on a wide range ofefforts to deliver mobile ad solutions. With clients, VML leads the cre-ative and strategic direction and Crisp Wireless provides the technicalmanagement of programs that include mobile WAP sites, mobile con-tent storefronts, mobile messaging, and opt-in promotions. InNovember 2005, VML acquired 80% of Studiocom, an Atlanta-basedfull-service, digital interactive agency specializing in online productlaunches and branded entertainment. Studiocom operates as an inde-pendent unit, based in Atlanta, with offices in Los Angeles and Bogotá,Colombia. Studiocom employs 55. VML, founded in 1992 in KansasCity, also has offices in London, New York, Chicago, New York, SantaMonica, Seattle and White Salmon, Wash., in addition to the Studiocomlocations. It became part of WPP in June 2001. Estimated revenue for2005 was revised by Ad Age.Top Executive: Matt Anthony, CEOHeadquarters: VML / 250 Richards Rd., Kansas City, Mo. 64116 /Phone: (816) 283-0700 / Fax: (816) 283-0954 / URL: www.vml.com

Wunderman*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$615.0 $546.0 12.6

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$300.0 $273.0 9.9

Non-U.S. . . . . . . . . . . . . . . . . . . . .$315.0 $273.0 15.4

Notes: Wunderman is a direct marketing agency that includesKnowledgeBase Marketing, which combines consumer and businessdata with analytical service, data processing and CRM solutions, andWunderman Media, a volume buyer of direct response advertising inthe U.S. that was merged with Mediaedge:cia in June 2003 to fosterchannel-neutral media planning and buying. Wunderman in August2006 acquired Zaaz, an interactive shop with 70 employees in Seattleand Portland, Ore., and 2005 revenue of $9.2 million. Zaaz operates asan autonomous unit under managers, Shane Atchison, CEO, and DavidBrede, COO. Both held those titles prior to the purchase. Zaaz clientsinclude Intel, Microsoft and Reuters. Wunderman agreed in October toacquire Seoul-based SRP Corp. and ComHaus Korea, both marketingservices companies. They had collective revenue of $1.2 million.Wunderman in September acquired New York-based Shaw MarketingGroup, a four-year-old relationship marketing agency specializing inspirits and consumer packaged goods. In January 2006, Wunderman’sshop in Denmark merged with Emerge. Nick Moore became chief cre-ative officer in June 2006 of the Wunderman New York office, succeed-ing Joel Sobelson who left in September 2005. Mr. Moore is the formerexecutive creative director at Tequila in London. Estimated revenue for2005 was revised by Ad Age.Top Executive: Daniel Morel, chmn & CEOHeadquarters: Wunderman / 285 Madison Ave., New York, N.Y.10011 / Phone: (212) 941-3000 / Fax: (212) 490-9073 / URL: www.wun-derman.com

HEALTHCARE AGENCIESWPP Healthcare*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$655.9 $609.7 7.6

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$433.5 $404.2 7.2

Non-U.S. . . . . . . . . . . . . . . . . . . . .$222.4 $205.5 8.2

Notes: WPP Healthcare is an Ad Age construct and represents the esti-mated totals of WPP’s healthcare agency operations.

CommonHealthNotes: CommonHealth is a healthcare agency with 13 operating unitsincluding Adient, Altum, Carbon, Ferguson and Noesis (all profession-al advertising and promotion), Quantum (consumer advertising andpromotion); Xchange (CRM); HLS and ProCom (medical education); Qi(interactive); Conectics (research and media planning services); Solara(management care marketing); and MBS/Vox (research-based consult-ing). It also has partnerships with other WPP units: EinsonHealth(experiential marketing), Enterprise IG Health (branding and identityspecialists), MD/Salud (Hispanic healthcare marketing), PDI (contractsales and outsourced marketing), and the OgilvyHealthcare/CommonHealth Global Network. CommonHealth openedan office in Paris in January 2007.Top Executive: Matt Giegerich, pres & CEOHeadquarters: CommonHealth / 446 Interpace Parkway, Parsippany,N.J. 07054 / Phone: (973) 352-1000 / Fax: (973) 352-1500 / URL:www.commonhealth.com

Grey Healthcare GroupNotes: Grey Healthcare Group is a consolidation of numerous compa-nies handling a range of medical services including branding, medicaleducation, DTC, direct-to-patient communications, e-marketing andconsumer heathcare research. Grey Healthcare Group in January 2007acquired a majority stake in Comunicacion y Servicio Consultores deMarketing Publicidad SL, (“CyS”) an independent healthcare commu-nications services agency based in Madrid. In August 2006, GreyHealthcare acquired Catalyst, an interactive specialized advertising,marketing and consulting company. The acquisitions brought the glob-al network to 43 offices in 22 countries.Top Executive: Lynn O’Connor Vos, CEO & presHeadquarters: Grey Healthcare Group / 114 Fifth Ave., New York,N.Y. 10011 / Phone: (212) 886-3000 / Fax: (212) 886-3297 / URL:www.ghgroup.com

Ogilvy HealthworldAgency totalsOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .53 44 20.5

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 7 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .46 37 24.3

Notes: Ogilvy Healthworld is a multi- disciplined agency whose serv-ices include advertising, clinical trial recruitment, marketing, medicaleducation and PR in more than 30 global markets. WPP in early 2005merged Healthworld Communications Group (from its Cordiant



SPONSORED BY

Communications acquisition) with Ogilvy Healthcare to form OgilvyHealthworld. Steve Girgenti from Healthworld is the global chairman-CEO of the combo and Michael Guarini from Ogilvy Healthcare ismanaging director.Top Executive: Steven Girgenti, ww chmn & CEOHeadquarters: Ogilvy Healthworld / 100 Ave. of the Americas, NewYork, N.Y. 10013-1687 / Phone: (212) 625-4000 / Fax: / URL:www.ogilvyhealthworld.com

Sudler & Hennessey*Notes: Sudler & Hennessey is a global network of S&H Group, a glob-al healthcare marketing and communications organization that alsoincludes another network, Sentrix Global Health Communications,Berkeley Heights, N.J. S&H has specialized divisions in medical educa-tion (IntraMed Educational Group, Precept Medical Communications,Acumentis, and Current Medical Directions), as well as in marketresearch and strategic planning, branding, publication strategies, salestraining (HealthAnswers), and digital solutions (Avenue-e HealthStrategies). Sudler & Hennessey expanded its global offering in March2007 by opening an office in Mexico.Top Executive: Jed Beitler, chmn & CEOHeadquarters: Sudler & Hennessey / 230 Park Ave. South, New York,N.Y. 10003 / Phone: (212) 614-4100 / Fax: (212) 598-6930 / URL:www.sudler.com

MEDIA SPECIALIST AGENCIESWPP Media Specialists*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$1,427.5 $1,350.3 5.7

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$603.7 $587.8 2.7

Non-U.S. . . . . . . . . . . . . . . . . . . . .$823.8 $762.5 8.0

Notes: WPP Media Specialists is an Ad Age construct and representsthe estimated totals of WPP’s media buying and planning operations.

MediaCom*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$395.8 $372.8 6.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$159.5 $158.0 0.9

Non-U.S. . . . . . . . . . . . . . . . . . . . .$236.3 $214.8 10.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .560 590 -5.1

Non-U.S. . . . . . . . . . . . . . . . . . . . . .2,714 2,585 5.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 4 25.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .106 102 3.9

Notes: MediaCom, founded in Europe in 1986, is a media specialistcompany and part of WPP’s Group M media agency group. MediaComincludes Beyond Interactive (interactive marketing), Direct MediaCom(direct response), Sponsor MediaCom (communication sponsorshipspecialist), MediaCom Entertainment (branded entertainment) and

StoreCom (retail action marketing). In the U.S., its major offices areNew York, Los Angeles, San Francisco and Burbank, Calif., while glob-ally it offers 106 offices in 81 countries. John Miles became director ofimplementation, in charge of all buying operations for broadcast, printand other media, in August 2006. Mr. Miles was a former senior exec-utive at the defunct GM Mediaworks buying agency of Interpublic.Mediacom entered WPP in the 2005 Grey acquisition. Revenues areestimates based on projected billings from Recma.Top Executive: Alexander Schmidt-Vogel, chmn & CEO-wwHeadquarters: MediaCom / 777 Third Ave., New York, NY 10017 /Phone: (212) 546-2100 / Fax: (212) 508-4387 / URL:www.mediacom.com

Mediaedge:cia*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$448.1 $422.1 6.2

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$181.1 $179.3 1.0

Non-U.S. . . . . . . . . . . . . . . . . . . . .$267.0 $242.8 10.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .850 800 6.3

Non-U.S. . . . . . . . . . . . . . . . . . . . . .3,400 3,200 6.3


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 16 12.5

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .202 183 10.4

Notes: Mediaedge:cia, a media specialist company with 220 offices in76 countries, is the merger of Media Edge, which came with WPPGroup’s 2000 acquisition of Young & Rubicam, and CIA, the media unitof Tempus Group, the latter purchased by WPP in 2001. Mediaedge:ciaand sister media companies, MindShare Worldwide, MediaCom andMaxus are part of Group M (the media investment management group)at WPP, but are distinct companies. Revenues are estimates based onprojected billings by Recma.Top Executive: Charles Courtier, chief exec officer, globalHeadquarters: Mediaedge:cia / 825 7th Ave., New York, U.S. 10019 /Phone: 212-474-0000 / Fax: 212-474-0003 / URL: www.mecglobal.com

MindShare Worldwide*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$583.6 $555.5 5.1

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$263.1 $250.6 5.0

Non-U.S. . . . . . . . . . . . . . . . . . . . .$320.5 $304.9 5.1


U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1,176 1,014 16.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . .4,100 4,000 2.5


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 20 -50.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .86 84 2.4

Notes: MindShare Worldwide, a media specialist company operating in 67countries, is one of four media units under Group M, the media investment



SPONSORED BY

management group at WPP. The others are Mediaedge:cia, MediaCom andMaxus. MindShare began in 2000 as an unbundled media buyer-planner forJWT and Ogilvy & Mather Worldwide, but now has a substantial list of its ownAOR business apart from these global networks. In October 2006, SimonAndrews was hired as MindShare’s first digital chief strategy officer. In August,it brought in Andy Farr,Millward Brown’s chief research officer to head researchand development, a new post. In June 2006, Nick Waters took over for GiulioMalegori as CEO MindShare EMEA. He left his CEO Asia-Pacific post to do soand was replaced in Asia-Pacific by Ashutosh Srivastava.MindShare created twonew roles in May 2006, naming Marco Rimini its first worldwide head of com-munication planning, and placing Phil Cowdell in the new role of worldwidehead of business planning.In April 2006,MindShare opened offices in Chengdu,China, and Sri Lanka, and in June 2006, founded its 96th office by opening inCambodia. Revenues are estimates based on projected billings from Recma.Top Executive: Dominic Proctor, CEO-MindShare wwHeadquarters: MindShare Worldwide / 40 Strand/498 7th Ave.,London/New York, N.Y. WC2N 5RF/10018 / Phone: 44-20-7969-4040/(212) 297-7000 / Fax: 44-20-7969-4000/(212) 297-7001 / URL:www.mindshareworld.com

PUBLIC RELATIONS AGENCIESWPP PR & Public Affairs*Agency totalsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . .$1,090.9 $984.9 10.8

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$577.9 $527.7 9.5

Non-U.S. . . . . . . . . . . . . . . . . . . . .$513.0 $457.2 12.2

Notes: WPP PR & Public Affairs is an Ad Age construct and represents theestimated totals of WPP’s public relations and public affairs operations.

Burson-Marsteller*Notes: Burson-Marsteller is a PR agency. Its companies include Marsteller(advertising, interactive, design and production), Direct Impact (grassrootsmarketing) and BKSH & Associates (lobbying). This year B-M so far hasopened an office in Boston; in 2006 it opened offices in Jakarta, Lima andGeneva.Among management changes, Patrick Ford in early 2006 was namedU.S. CEO, moving up from chairing the company’s global corporate/financialpractice and New York market leader. In January 2007, Tony Telloni joinedthe firm to oversee New York operations and lead the strategic direction of theNew York headquarters. In March 2007, Sheila McCormick joined the firm asmanaging director in the U.S. healthcare practice unit based in Chicago, andin February 2007, Jody Lange became managing director and chief creativeofficer of Marsteller's U.S. region, reporting to Andrew Nibley, chairman-CEO of Marsteller ad agency. Founding chairman is Harold Burson. He cur-rently authors a blog focused on the role of public relations today.Top Executive: Mark Penn, pres & CEO, WWHeadquarters: Burson-Marsteller / 230 Park Ave. South, New York,N.Y. 10003 / Phone: (212) 614-4000 / Fax: (212) 598-5407 / URL:www.bm.com

Cohn & Wolfe*Offices 2006 2005 % chgU.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 NA NANotes: Cohn & Wolfe is a PR agency with core areas of expertise inconsumer, healthcare, technology and corporate communications. The

shop opened a Calgary office in 2006 with the acquisition of a majori-ty interest in Extend Marketing, whose founders remain partners in thefirm and continue to lead its operations.Top Executive: Donna Imperato, pres & CEOHeadquarters: Cohn & Wolfe / 292 Madison Ave., New York, N.Y.10017 / Phone: (212) 798-9700 / Fax: (212) 329-9900 / URL:www.cohnwolfe.com

GCI GroupNotes: GCI, a PR unit, has more than 50 offices in 27 countries. Theagency in August 2006 named Joel Babbit president-chief creative offi-cer. He drives the integrated communications strategy at GCI and hascreated a new creative group within the agency. GCI was linked withprivate PR firm APCO from 1991 to 2004 when APCO, a Washington-based public affairs agency, bought itself back from Grey Global.Top Executive: Jeff Hunt, pres & CEOHeadquarters: GCI Group / 825 Third Ave., New York, N.Y. 10022 /Phone: (212) 537-8000 / Fax: (212) 537-8050 / URL: www.gcigroup.com

Ogilvy Public Relations WorldwideAgency totalsOffices 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . . . . . .60 60 0.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 9 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .51 51 0.0

Notes: Ogilvy Public Relations Worldwide (Ogilvy PR) is a globalmarketing communications firm, with offices in more than 60 cities,nine of which are in the U.S. and include Atlanta, Cambridge, Chicago,Denver, Los Angeles, New York, Sacramento, San Francisco andWashington. Ogilvy PR provides strategic public relations counsel to avariety of clients across its consumer marketing, corporate, healthcare,technology, public affairs, social marketing and entertainment practices.The agency also offers biotechnology and government affairs servicesthrough its subsidiaries Feinstein Kean Healthcare and OgilvyGovernment Relations, respectively. Ogilvy Government Relations isthe new name as of February 2007 for the Washington-based govern-ment affairs firm Federalist Group, which Ogilvy PR acquired inSeptember 2005. In March 2007, Kate Cronin was promoted to manag-ing director of Ogilvy PR’s New York office. She continues to play aleadership role in the global healthcare practice developing and guidingbrand strategies for healthcare clients across the Ogilvy PR network.Top Executive: Marcia Silverman, CEOHeadquarters: Ogilvy Public Relations Worldwide / 825 Eighth Ave.,World Wide Plaza, New York, N.Y. 10019 / Phone: (212) 880-5200 /Fax: (212) 370-4636 / URL: www.ogilvypr.com

Robinson Lerer & Montgomery*Notes: RLM is a strategic communications company.Top Executive: Linda Gosden Robinson, chmnHeadquarters: Robinson Lerer & Montgomery / 1345 Ave. of theAmericas, 4th Fl., New York, N.Y. 10105 / Phone: (646) 805-2000 / Fax:(646) 557-0002 / URL: www.rlmnet.com



SPONSORED BY

AMIN(Advertising & MarketingInternational Network)Revenue ($ in millions) 2006 2005 % chgWorldwide $315.3 $326.8 -3.5

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$189.2 $209.2 -9.6Non-U.S. . . . . . . . . . . . . . . . . . . . .$126.1 $117.6 7.2


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .33 34 -2.9

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .28 21 33.3

Notes: AMIN (Advertising & Marketing International Network wasfounded in 1932 as a non-profit organization run by an executive com-mittee made up of senior officers of member agencies. Network mem-bership is grouped into three geographic areas: AMIN North America,AMIN Europe and AMIN Asia-Pacific. AMIN members gained in 2006to the present: NYCA, Encinitas, Calif.; JDA Group, Leeds, England;Publi Design & Advertising, Rotterdam; McConnells Fusion, Dublin;DougFaber, Warsaw; NTM Comunicacao e Publicidade, Porto, Portugal;FreshMind Communications, Moscow; B+G & Partners, Montreux,Switzerland, and Yee Advertising, Shanghai. Network agencies servicefour “network” clients (clients with network agencies in three or morecountries): Cessna Aircraft, Villeroy & Boch (tableware), ViegaInternational (heating systems), and 3M (computer screen, securitydevices), the latter gained in 2006. During 2006, AMIN joined theGlobal Advertising Lawyers Alliance as an associate member. Thealliance provides member agencies access to attorneys in 55 countriesworldwide with expertise in advertising and marketing issues. Theindie’s initiation fee is $2,500, and annual dues $4,000. AMIN agenciescollectively pulled 60% of their revenue from the U.S. and Canada,21% from Asia-Pacific and 19% from Europe.Top executive: Vaughn Sink, exec dirHeadquarters: AMIN (Advertising & Marketing Intl Network) /25125 W. 55th Street South, Viola, Kan. 67149 / Phone: (316) 531-2342/ Fax: (316) 722-8353 / URL: www.aminworldwide.com

ComVort GroupRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$543.2 $375.7 44.6

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$32.6 $16.2 101.2

Non-U.S. . . . . . . . . . . . . . . . . . . . .$510.6 $359.5 42.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 8 12.5

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .124 93 33.3

Notes: ComVort Group, founded in 1990 by Germany adman KarlJacobi, has evolved from a German agency/language network of full-

service agencies to an international one of independently owned agen-cies, many of which specialize in non-traditional advertising. ComVortis a low-cost alternative to indie networks, and unlike most networks,provides exclusivity on a city-wide basis rather than country basis. Thenetwork had agencies in 133 cities worldwide in 2006 versus 101 in2005. Its U.S. count was nine in 2006 vs. eight in 2005. These memberagencies pay an annual licence to obtain the rights to use the ComVortbrand, image and structure of the network for one year. The ComVortsecretariat is headquartered in Barcelona. Among “network clients”(served by agencies in three or more cities) are Abbott (pharmaceuti-cals), Ardo (food), Bialetti (cookware), Biomar (farming), Chimay (beerand food), Eppendorf/Brinkmann (biotechnical/healthcare),Fisherman’s Friend (lozenges), Konica Minolta (cameras), Melitta (cof-feemaker), Olympus (camera), Pentax Medica (medical equipment),Pilkington (glass producer), Siemens (telecom) and Ursa (construction).All are pan-European accounts. Expansion from its European base toNorth America is a priority this year. The network also is seeking addi-tional members in Asia/Pacific, South America and the Middle East,areas that contributed to ComVort’s membership in 2006. ComVort in2006 gained agencies in the Americas: Silva Pardo, Miami and Caracas;EIVOS, Bogota and Bucaramanga, Colombia; Marksell, San Juan;RedMedia ComVort, Santo Domingo, and Cundari, Toronto. MiddleEast agencies gained: Perception, Cairo, and BSB Group, Amman,Beirut and Dubai. European agencies added: Scenic, Nicosia andLemesos, Cyprus; Veber & Partners, Lyon; SchwertnerStorm, Cologne;defacto, Erlangen, Germany; Investion, Esslingen, Germany;LightHaus, Lindau, Germany; DI&P, Eindhoven and Breda, TheNetherlands; Kredo R, Vilnius; DFF, Warsaw; GOSS, Gothenburg,Sweden; Boram, Sarajevo; Rave, Birmingham; Anto and Brightness,Bucharest; Mediaworks, Barcelona and Madrid, and BlaVision, Malmoand Stockholm.Top executive: Karl Jacobi, dirHeadquarters: ComVort Group/Avda. Diagonal 327, 08009Barcelona, Spain / Phone: 34-93-459-44-22 / Fax: 34-93-207-45-65/URL: www.comvort.com

IAN(Intermarket Agency Network)Revenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$202.4 $182.2 11.1

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$202.4 $182.2 11.1

Notes: IAN (Intermarket Agency Network) is a U.S.-centric indie net-work of 18 U.S. shops. By limiting membership in each major market,IAN members do not compete with one another, but share businesssuggestions or seek advice from fellow members. The network addedEnlace Communications, Los Angeles, Images USA, Atlanta, and JuiceCommunications, Denver, in 2006. IAN is looking to expand in NewYork, Boston, Washington and Miami this year. The group has geo-graphic coverage outside the U.S. through its affiliate relationships



SPONSORED BY

INDEPENDENT AGENCY NETWORKSAgency groups not affiliated with marketing organizations

with 114 Network in Europe and Intergrupo Mercolatino in LatinAmerica. The group’s presidency rotates among agencies and is cur-rently held by Steve Karakas, president of Nonbox, Portland, Ore.Initiation fee is $3,000 and annual dues, $1,750.Top executive: Steve Karakas, presHeadquarters: IAN (Intermarket Agency Network) / 319 S.W.Washington St., Mezzanine, Portland, Ore. 97204 / Phone: (503)227-1638 / Fax: (503) 417-8613 / URL: www.intermarketnetwork.com

ICOM(International CommunicationsAgency Network)Revenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$385.0 $370.0 4.1

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$277.5 $266.4 4.2

Non-U.S. . . . . . . . . . . . . . . . . . . . .$107.5 $103.6 3.8


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 20 -5.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .58 57 1.8

Notes: ICOM International, one of the larger indie networks with aglobal presence, is a member-owned network whose operations are runby a 10-member board, two members each from its four mainregions—Asia-Pacific, Europe-Africa, Latin America and NorthAmerica—and the executive director Gary Burandt and the manager ofadministration. In 2006 to date, ICOM added eight agencies: It added in2006 Rayken Brand Communications, China, United Advertising,Taiwan, MAG Communications, Bulgaria, Spotlight, Romania, andQuarry Integrated Communications, Canada. In 2007, ICOM added BigEarth Corp, Vietnam, Switch, Malta, and Rapport MarketingCommunications, Ireland. Select Team in Malaysia left the agencywhen its owner retired. ICOM is focusing this year on recruiting agen-cies from the Eastern Europe, New Zealand, South Africa, Malaysia andSwitzerland. The top five network clients (clients in three or morecountries) served by the ICOM agencies: European Union (consumerrights), Maison de la France (tourism), Sanyo (electronics), Vins dePays de France (wines) and Apollo (telecom). ICOM charges agencies a$2,650 initiation fee and $2,650 plus a small percentage of gross incomefor annual dues. ICOM is the current manifestation of the indie net-work founded in 1950, the National Federation of AdvertisingAgencies, that changed its name to the International Federation ofAdvertising agencies in 1980 and morphed into ICOM in 1998. ICOMmember agencies draw 72% of aggregate revenue from the U.S. andCanada, 11% Europe, 8% Asia-Pacific, 4% South America, 4% CentralAmerica and 1% Africa-Middle East.Top executive: Gary Burandt, exec dirHeadquarters: ICOM (International Communications AgencyNetwork) / P.O. Box 490, Rollinsville, Colo. 80474 / Phone: (303) 258-9511 / Fax: (303) 484-4087 / URL: www.icomagencies.com

IN (International Networkfor Advertising & Marketing)Revenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$533.0 $389.0 37.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$133.3 $119.4 11.6

Non-U.S. . . . . . . . . . . . . . . . . . . . .$399.8 $269.6 48.3


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 14 -35.7

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .82 82 0.0

Notes: IN, a network founded in the late 1980s by five agencies fromcountries in the European Union and formalized in 1992, is owned byseven of its member agencies. The network began to move globallyfrom its European moorings in 1998. IN, headquartered in London andwith a coordinating office in Paris, operates hubs in London, Brussels,Vienna, Dubai, Singapore, Sydney, New York, Mexico City and BuenosAires. IN agencies employe a collective 5,000-plus in 130 cities repre-senting 80 countries. A multicultural board of nine directors runs IN,which is managed by Michel Goddet. Its rotating presidency is cur-rently Eric Mower, chairman-CEO of Eric Mower & Associates,Syracuse, N.Y. From January 2006 to the present, IN has gained sixagencies from Europe: Cast, Antwerp; AICM, Coueron, France; Loewy,London; Hvita Husid, Reykjavik; Ad4U, Limassol, Cyprus; Le Spot,Athens; Cohn & Jansen, Bucharest; Krea Advertising Agency,Azerbaijan; and Brandia Central, Lisbon. In Africa/Middle East, INgained Brandia Central in Luanda, Angola; Dynamo Hotwire inGaborone, Botswana; Publinet-Hudhud in Dubai; AdvantageMarketing & Advertising, Cairo; and Dynamo Africa in Johannesburg.In Asia-Pacific, new agencies include Vyas Giannetti Creative, Mumbai,and East Marketing Group, Seoul. In North America, joining IN wasDGWB Advertising & Communications, Santa Ana, Calif. In Centraland South America: Indigo, Santiago; FSI Creative, Canefield,Dominican Republic; Ganem Asociados Publicidad, Mexico City; andAntuna Yarza Comunicacion, Montevideo. IN is seeking to build itsagency portfolio in Latin America to take advantage of the economicrebound in the area. IN network represents nine accounts on a networkbasis (clients in at least three countries): Epson (copiers), LG (homeappliances), Karcher (cleaners), AMD (microprocessors), Hitachi (IT),Ouaps (toys), Hilton Garden Inn Hotels, Nikon (cameras) and Toshiba(IT). In 2006, the network launched six regional IN new-business com-mittees—North America, South America, Western Europe,Northern/Eastern Europe, Africa/Middle East and Asia/Pacific—toboost new business, and linked a cooperative agreement with PRNetwork Upstream Asia. IN has several levels for dues and initiationfees based on an agency’s market share and the size of market. Thosefees run from $2,600 to $5,850, and dues range from $6,200 to $19,200.European members account for 37% of IN revenue, the U.S. andCanada 15%; Asia-Pacific 20%, Africa/Middle East 4% and Centraland South America 14%. Although IN is based in London, operationsare coordinated by Michel Goddet out of Paris at: 25, rue JeanGiraudoux, 75116 Paris, France/Phone: 33 1 53 67 13 35/[email protected].



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Top executive: Michel Goddet, mg dirHeadquarters: IN (International Network for Advtg & Marketing /Castlewood House 77-91 New Oxford St., London, WC1A 1DT /Phone: 33-1-53-67-13-35 / Fax: 33-1-53-67-13-34 / URL: www.in- advertising.com

Interpartners CommunicationsRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$114.0 $95.0 20.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$34.2 $0.0 NANon-U.S. . . . . . . . . . . . . . . . . . . . . .$79.8 $95.0 -16.0


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 0 NANon-U.S. . . . . . . . . . . . . . . . . . . . . . . . .25 30 -16.7

Notes: Interpartners, an indie owned by its agencies, gained its firstU.S. agency in 2006, the Partners Group, Rochester, N.Y., and withoffices in Atlanta and Toronto. This year it added the large Mexico Cityindependent, Grupo Ferrer. The group is seeking to expand in LatinAmerica and Central Europe. Agencies were lost in Portugal, the CzechRepublic and Ukraine. Among Interpartner's top five network accounts(clients in three or more countries) are: The European Union (fruits andvegetables promotion), Lexmark printers, Teflon textiles, Dremel toolsand Ontario universities, gained in 2006 by network agencies inCanada, India and Russia. Fee to join Interpartners runs from $3,000 to$15,000, depending on the size of market. Interpartners is linked on anassociate basis with the Asia-Pacific network, Coo’ee, Hobart, Tasmania,which has seven member agencies in Australia/New Zealand. Networkagencies in 2006 gained 30% of their revenue from the U.S. and Canadaand 70% from Europe.Top executive: Barry Gelder, dir Headquarters: Interpartners Communications / Ave. Van Becelaere28B, Brussels, 1170 / Phone: 32-2-777-13-13 / Fax:-32-2-777-13-19 /URL: www.interpartners-communications.com

MAGNETGlobal NetworkRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$281.6 $278.5 1.1

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$248.0 $239.5 3.5

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$33.6 $39.0 -13.9


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .26 29 -10.3

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .6 8 -25.0

Notes: MAGNET gained its name in the merging of two indies,MAAN (Mutual Advertising Agency Network founded in 1946 in theU.S.) and EMCO (European Marketing CommunicationsOrganization). The network is composed of 32 agencies, 26 of which arein the U.S. MAGNET has a nine-year relationship with indie networkAsiaLink to assist MAGNET with clients in the Pacific Rim. This yearMAGNET is working to establish a similar affilitation with thenet-

workone, a London-based indie network. The network in 2006 to dategained one agency, Q&A Communications, Madrid. MAGNET hasthree network accounts (clients covered by network agencies in three ormore countries): Club Car Corp. (golf carts), and Sun Chemical Co.,both gained in 2004, and Airbus (on a project basis), gained in 2006.MAGNET is a non-profit corporation. The network has been active indeveloping seminars for participating agencies, beginning with an AEmanagement seminar in January 2007, a creative seminar in April anda new media seminar in October. Agency members must have mini-mum revenue of U.S. $1 million and must be in business at least threeyears. Agencies pay $2,500 to join and $6,500 annual dues. Collectively,some 88% of revenue of MAGNET agencies comes from the U.S. and12% from Europe. The network is now directed by Cheri Gmiter fol-lowing the retirement of longtime leader Al Dudreck in December2006. Ms. Gmiter worked on the client side of agencies in Pittsburghand Orlando for more than 25 years and most recently was local salesmanager of KDKA Radio, the first radio broadcast station in the U.S.Top executive: Cheri D. Gmiter, exec dirHeadquarters: MAGNET (Marketing & Advertising GlobalNetwork) / 1017 Perry Hwy. Ste. 5, Pittsburgh, Pa. 15237 / Phone: (412)366-6850 / Fax: (412) 366-6840 / URL: www.magnetglobal.org

TAAN(Transworld AdvertisingAgency Network)Revenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$116.2 $101.0 15.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$76.7 $66.7 14.9

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$39.5 $34.3 15.1


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 17 11.8

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .25 19 31.6

Notes: TAAN (Transworld Advertising Agency Network), founded in1936 in the U.S., spread to Europe and the Pacific Rim in the 1970s.From January 2006 to the present, TAAN has added four U.S. and eightnon-U.S. agencies. U.S. agencies gained were Sonnhalter, Berea, Ohio;DigitalDay, Peninsula, Ohio; Cap Creative, Sarasota, Fla.; and MaricichAdvertising & Communications, Irvine, Calif. Outside the U.S., TAANgained SCA, Buenos Aires; OpusMultipla Comunicacao Integrada,Curitiba, Brazil; Lab Communicaciones, Mexico City; Access &Associates, Bangkok; Friends Advertising & Communications, KualaLumpur; Big Idea, Dubai; Venture Communications, Aarhus, Denmark;and Frontpage Advertising, Lagos. Initiation fee at TAAN is $1,200;annual dues run $2,500 and a percent of gross income. TAAN membersas a group drew 66% of their revenue from the U.S. and Canada in2006, 20% from Europe, 9% from Asia-Pacific, 4% from Latin Americaand 1% from Africa/Middle East.Top executive: Gary Lessner, pres Headquarters: TAAN (Transworld Advertising AgencyNetwork)/1415 Abercrombie Way, Lady Lake, Fla. 32162/Phone:(352) 753-9005/Fax: (352) 753-1959/URL: www.taan.org



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T-CAAN(Trans-CanadaAdvertising Agency Network)Revenue ($ in millions) 2006 2005 % chg

Worldwide . . . . . . . . . . . . . . . . . . .$62.8 $60.0 4.6

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$0.0 $0.0 NA

Non-U.S. . . . . . . . . . . . . . . . . . . . . .$62.8 $60.0 4.6


Worldwide . . . . . . . . . . . . . . . . . . . . . .28 28 0.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .27 27 0.0

Notes: T-CAAN (Trans-Canada Advertising Agency Network), cover-

ing most of Canadian, is seeking greater penetration in Canada by

adding a replacement agency in Newfoundland, more members in

Greater Toronto and Quebec markets and obtain a member in Nunavut.

T-CAAN gained an associate member from the U.S. in 2006: Hayes

Group, Williston, Vt. T-CAAN has affiliate agreements with three

other indie networks: 114 Network in Europe, IAN in the U.S., and

Intergrupo Mercolatino in Latin America. T-CAAN charges a one-time

initiation fee of $1,725 and annual dues of $1,425. The membership

votes on new members. T-CAAN members gain 90% of their revenue

from Canada and 5% each from Asia-Pacific and Europe. T-CAAN was

founded in 1963 by several admen. One of those founders is Bill

Whitehead, now managing director.

Top executive: W.S. (Bill) Whitehead, mg dir

Headquarters: T-CAAN (Trans-Canada Advertising Agency

Network) / 504-4001 Bayview Ave., Toronto, M2M 3Z7 / Phone: 416-

221-6984 / Fax: 416-221-8260 / URL: www.tcaan.ca

Worldwide PartnersRevenue ($ in millions) 2006 2005 % chgWorldwide . . . . . . . . . . . . . . . . . .$493.7 $444.6 11.0

U.S. . . . . . . . . . . . . . . . . . . . . . . . .$320.9 $271.2 18.3

Non-U.S. . . . . . . . . . . . . . . . . . . . .$172.8 $173.4 -0.4


U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .40 37 8.1

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .40 37 8.1

Notes: Worldwide Partners is one of the largest indie networks with 8partner agencies in 42 countries with $3.3 billion in capitalized billings.The indie network is owned in equal shares by most of its agencies.Worldwide Partners believes this type of ownership “makes for truepartnership and collaboration that makes communications culturallyappropriate.” From April 2006 to the present, WP added Brighton, St.Louis; Essence, Sofia, Bulgaria; Focus Advertising, Jeddah; Godfrey,Lancaster, Pa.; Hendrick & Associates, Calgary; HSR and Marsh, bothCincinnati; ITO Partnership, New York; Nicholson Kovac, Kansas City,Mo.; Nuturn Bates, Nairobi; Seier, Grosspetersdorf, Austria; TNICommunication, Karachi, and Worldways Social Marketing,Greenwood Village, Colo. The indie recently added several centralizedservices for its partner agencies: qualitative and quantitative interna-tional research services; branded entertainment service; agency publi-cist; CFO consultancy, and syndicated marketing research for verticalindustries. WP also added a director of European operations to facilitatenew business pitching and joint business among partners in addition topromoting Worldwide Partners in Europe. Worldwide Partners addedGP Batteries and Underwriters Laboratories to its network accounts(those handled by network agencies in three or more countries). Othernetwork accounts include Ciba Vision FreshLook contact lenses,Hormel and Laureate University, just added this year. On a collectivebasis, agencies at Worldwide Partners drew 65% of revenue from theU.S., 19% from Asia-Pacific, 13% from Europe and 1% each fromCentral and South America. President-CEO is Al Moffatt.Top executive: Al Moffatt, pres & CEO Headquarters: Worldwide Partners / 495 Uinta Way, Ste. 140,Denver, Colo. 80230 / Phone: (303) 577-9760 / Fax: (303) 577-9766 /URL: www.worldwidepartners.com



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THE 63RD ANNUAL Advertising Age Agency Report, published April 30,2007, bases all rankings on revenue, except for media agencies, whichare ranked by billings from media and diversified services.

Revenue for this report reflects the sum of agency fees; markupon materials and services; and commissions on media billings.Revenue for marketing services shops often is equivalent to grossprofit (sales minus cost of sales).

Agencies generally submit revenue and other data on an Ad Agequestionnaire,posted online at adage.com/arq.However,Ad Age esti-mates revenue for most agencies owned by publicly held marketingorganizations, virtually all of whom do not disclose their financialstatements to the agency level. These agency parents have not pro-vided revenue on their agency brands since Congress passed theSarbanes-Oxley Act in July 2002. The act was designed to tightenrules on disclosure and make the books more transparent.

In preparing rankings, Ad Age first determines an agency’s type.Agencies are defined either as traditional or as marketing services.Classification as to type depends on what draws the majority of theagency’s revenue.An agency must be either traditional or marketingservices for purposes of the rankings. For agency rankings, marketingservices is defined as direct marketing plus sales promotion plusinteractive.

A shop identified as traditional appears in the agency brands rank-ing (Pages S-3 through S-12 in the print edition) by 100% of its rev-enue. An agency identified as marketing services is ranked at 100%of its revenue in the top 100 marketing services agencies ranked onPage S-15. A lengthier ranking of marketing services shops can befound in the DataCenter at adage.com.

Direct marketing, sales promotion and interactive, the three disci-plines that make up marketing services in the rankings, are listed 50-

deep for each discipline on Page S-16. For these rankings, Ad Ageapplies a 75%-rule:

Any agency, whether classified as traditional or marketing servic-es, can appear on these discipline charts. If revenue from the disciplinein question represents less than 75% of an agency’s total, only thediscipline’s amount is shown for that agency in the chart. However,if the discipline’s amount is greater than or equal to 75% of anagency’s total revenue, an agency is included in that discipline at100%--the rationale being that when interactive, for example,accounts for 75%-plus of an agency’s revenue, other disciplines suchas direct marketing largely support the agency’s primary business.

Breakouts by discipline are becoming more difficult for agencies todetermine as lines blur among marketing services offerings. WhereAd Age estimates breakouts, it runs those estimates by the agencies.

Shops classified as healthcare—more than 50% of revenue gen-erated by healthcare—are not ranked among traditional agencies ormarketing services shops in the report. They are ranked separately(see Top Healthcare Agencies, Page S-14). However, an agency witha healthcare discipline in which revenue from that discipline is lessthan 50% of total revenue is considered a traditional agency andranked among agency brands.

Billings are the ranking metric for media agencies (see Page S-7).Paris-based Recma Institute projected 2006 billings for media agen-cies. For the 2007 Agency Profiles Yearbook (available free atDataCenter on adage.com) that accompanies the print-edition report,Ad Age converted those billings to revenue for each media agency,calling those conversions estimates.

Average annual exchange rates—posted with the questionnairesavailable at the website—are applied to foreign currencies. Ad Age'shistoric treatment of currencies leaves each year with its own rate.



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METHODOLOGY FOR THE 63RD ANNUAL AGENCY REPORT

agency profiles yearbook 07

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