agency new business-a look into the agency world-rsw/us infographic
DESCRIPTION
The second infographic from our 2014 RSW/US Agency-Marketer New Business Report :http://bit.ly/1wIfSt0TRANSCRIPT
AGENCY NEW BUSINESS
THE AGENCY
A LOOK INTO
WORLD
42% OF AGENCIES BELIEVE
WILL INCREASE FROM
NEW BUSINESS OPPORTUNITIES
43%
OF AGENCIES SAY 1/2 THEIR WORK IS PROJECT BASED
TENURE AVG.
2 YEARS
AGENCYTHE
SAYS:
%
OF AGENCIES SAY
80
THE NEW BUSINESS DIRECTOR
BACK HALF OF
2015&2014 INTO THE START OF
NEW BUSINESS OPPORTUNITIES
WHY?LESS THAN
66%
NO METHODOLOGY
SAY
2014 AGENCY-MARKETER NEW BUSINESS REPORT
“MUCH MORE”AGGRESSIVE
OR“SOME WHAT”
% Of Agencies Stating That They Will Get....
71THE HARDEST THING ABOUT THIS YEAR
WAS ACTUALLY
THROUGH TO THE PROSPECTS
of agencies say
BREAKING
%
77%
82% 82%
86%
2014201320122011
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LINKEDIN IS THE MOST-USED SOCIAL CHANNEL FOR NEW BUSINESS
84%
procurement was involved
42% 25%
of the time theycompeted for new
business
75%
of agencies state