ag web viewb biometric technology is changing the way of accessing information and the security...

Listening Questions and Note Taking Sheet

Listening Task 1 Suggested Time for Listening Section: 40 minutesQuestions 1 – 7: Listen to the conversation and choose the best answer. You will hear the

listening ONCE.

1) Jean is going to change the title of her essay. (Circle one) T / F

2) How many books does she need to use to write her essay? (Circle one)a) 4 – 5 b) 5 – 10

3) What is the address of the website Jean asks about? www. _____________________________________

Questions 4) , 5) and 6) (Circle the answers)

Which 3 of the following will she include in her essay?

a) short term contractsb) job securityc) no health system for workersd) maternity leavee) factories and farmsf) economy and trade

7) When does she have to give in her essay?

a) in a few daysb) in one weekc) in two weeks

Level 3Final Practice Exam S12 1

Listening Task 2: Questions 8 – 17: Listen to the lecture and answer the questions that follow. Use no more than

TWO WORDS and/or numbers or letters. You will hear the listening ONCE.

TMS - A new medical engineering technique

Complete the outline below as you listen to the lecture.

Questions 8 and 9 Complete the missing words: use one word only Stages of the lecture:

Part 1: our knowledge of normal brain 8) _________________Part 2: the TMS technique and its functionPart 3: the 9) ____________________ of TMS Part 4: consequences and moral questions of TMS

Questions 10, 11 ,12 and 13 Choose the correct underlined word or phrase in each sentence:

The brain contains 10) 100 billion / 100 million neurons Neurons communicate across a synapse Connections are important for learning TMS has an effect on our 11) mental / mental and physical state The magnetic pulse is used behind 12) one ear / both ears TMS has been used in the West for 13) a short period / about 20 years

Questions 14, 15, 16 and 17 Choose four answers (a –f) from the following list:

The lecturer says that TMS:a) treats health problems

b) helps relaxation

c) changes your mood

d) has no side-effects

e) can give you headaches

f) affects your moral reasoning


Listening Task 3Instructions: Listen to the lecture. Take notes as you listen, then use your notes to answer

questions 18 – 27 in the Exam Paper. You will hear the listening TWICE.


Instructions: Now, write your answers for all the listening questions on the Answer Sheet.

English 3Spring 2012

Exam Time: 2 Hours

Final Practice Exam

Version A

Name

ID Number

Section

Teacher

Class Time

Listening 1 Dialogue: A student consults her tutor / 7

Listening 2 Lecture: TMS – a new medical technique / 10

Listening 3 Lecture: Advertisements / 10

Reading 1 Understanding Graphics: Life Expectancies / 5

Reading 2 Reading Comprehension: Show of Hands / 15

Reading 3 Reading Comprehension: Joseph Conrad / 15

Total / 62


http://www.uaeu.ac.ae/

http://www.uaeu.ac.ae/

Listening Task 3: Lecture Suggested time 10 minutes Questions 18 – 27: Answer the questions that follow. Use no more than THREE WORDS

and/or numbers or letters. Write your answers on your answer sheet.

The goal of advertising: (18)___________________

The companies sell one of three things, which are products, (19)____________ and ideas .

Advertisements usually influence our (20) _______________ and affect our feelings.

People are mostly influenced by advertisements they see on TV as (21)__________________% of

people buy things because they saw them advertised on TV.

Only (22)____________________% of people are not influenced by advertising and buy for other

reasons. Steps in the advertising process:

Step 1. Choose the advertising agency.

Step 2. Inform the agency about the product, let them know what the function of the product is.

They also have to know the (23)________________of the product and the (24)___________.

Step 3. Produce a special report, which explains 4 things:

- The advertising goals

- (25) ___________ ___________

- The product’s special selling points

- The effects on the (26) ______________after they see an advert

Step 4. To conclude the advertising deal. That means the company accepts the agency’s ideas

and plans.

How to measure the success of an ad? It is very easy to do. An advert is successful if people

(27)____________________.


Reading Task 1: Understanding Graphics Suggested Time: 5 minutesQuestions 28 – 32:Instructions: Look at the diagram and answer the questions that follow. Use no more than

TWO WORDS or NUMBERS or a LETTER. Then write your answers on the Answer Sheet

The Water Cycle

1. The process by which water falls is called __________.

2. By which process does water enter the ground?

3. True, False or Not Given:There are three processes by which water rises as vapour.

4. ‘Precipitation’ is a. Water vapourb. Cloudiness c. Rain

5. Which is the best summary sentence, a, b or c?a. The water cycle is a very important cycle since all living things depend on it.b. The water cycle consists of 3 stages: water rising, water falling and water running on

or beneath the ground.c. The water cycle involves 9 elements: oceans, lakes, land, evaporation, transpiration,

precipitation, percolation, ground water flow and surface runoff.


Reading Task 2 Suggested Time: 35 minutesInstructions: Read the text below, then use the information in the text to answer the

questions which follow.

Show of Hands Please!

A There is a new type of security system which is part of the field of biometric technology. Biometric means taking measurements, or some kind of physical data from the human body. It is a safer way to check the identity of a person in a world where there is an increasing number of problems of identity theft.

B Biometric technology is changing the way of accessing information and the security systems in many areas of life. Examples of biometric access systems are already in use in airports and banks. These are firstly, the iris-recognition device and secondly, the voice-recognition device. In the first case, a person’s eye is scanned with a device for identification in the immigration department of the airport. The voice-recognition device is generally used in banks or similar institutions to make sure that only the bank employees get access to the data of customers.

C For a number of years the only biometric security system was fingerprinting, in which an individual has a print made of the fingers of his right hand. This was originally done with ink but now there is a cleaner technology. A small electronic device does the same as ink. It collects the pattern of the finger tips and keeping these records on a digital file as a means of identification. Fingerprinting is used by the police and other security institutions such as the FBI in America and Interpol. So, if security systems such as these are already used widely, why is there a need for other types of newer technology to do the same thing?

D It all depends on age of a person and their physical development. Taking fingerprints is only useful with people aged between 15 and 60 years of age. This is because our hands are still developing in the early teenage years and so the prints can still change up to the age of about 15. For older people, their prints can start to wear and not be as clear as a younger person’s. Also, for people who work with their hands, fingerprint recognition is not reliable. Therefore there is some need to look for some alternatives to fingerprinting .


E According to Mr Prakash Ivanturi, the CEO of a company called iD1 Global, there are many kinds of alternatives. “Companies have the technology to use these alternatives today. In particular we are interested in palm vein recognition. We have two or three pilot programmes that have already started in the UAE.” The palm vein recognition device is about the size of an ice cube and can be attached to a laptop (via USB), a security gate or a cash machine or ATM at the bank. This technology is based on the fact that the haemoglobin profile of each individual is different from another person’s and the device “reads” the hand print, and then stores it in a data bank.

F The range of uses is huge – including hospitals that need to guard patient data, bank customers and company employees. It is already used in Brazil, Japan and Turkey. Brazil’s second-largest bank, called Bradesco, has installed these palm vein recognition devices into about 4,000 ATM machines. Because of this, that there is no longer a need for ATM pin numbers or passwords. iDI Global makes these for about $3,500 each and it is confident that this kind of new technology will be successful in this region.

G Voice recognition is much more complex than fingerprinting. This is because our voice is created by 14 different organs in the body. To enrol for a voice-based recognition system, the user speaks a few phrases on a mobile, landline phone or a microphone attached to a computer. From the voice, the software extracts a feature called Voice DNA or a voice print. A speech sample of about five seconds gives about a thousand data points to create a good voice print.

H Voice recognition is now used more widely than before. The company IBM already provides a service called VoiceTrust. This is a password re-set service, where a user is able to get a forgotten password by simply calling the service. They will then authenticate him by voice biometrics and generate a new password is generated. This system includes various applications which can detect emotion in the voice and which can identify whether the voice received on the call is from a live person or a recorded voice. Emotion detection is a new field where research is still continuing. In the future, there will be applications to enable a whole range of emotions in a voice. This will detect if a person is happy, stressed or angry. Currently, VoiceTrust can successfully recognise six emotions but there is more research and development in progress to make this a true state of the art security system.

Adapted from the article “Show of Hands, please!” in Gulf News, May 15th 2012.


Reading Task 2 Comprehension Suggested Time: 35 minutes Questions 33 – 47:

Show of Hands, please!

Match the paragraph headings below with the letter of the paragraph.

33) ______ Emotions in biometrics34) ______ The disadvantages of fingerprinting35) ______ Biometric technology in airports and banking36) ______ Palm vein recognition technology in different countries

Comprehension Questions: Use not more than 2 words. Write your answer on the answer sheet.

37) What is the youngest age when fingerprinting is possible? _______________

38) Give one example of a machine that the palm-recognitiondevice can be plugged into. _______________

39) How many different part of the body are involved in producing the human voice? _______________

40) How much does a palm-recognition device cost? _______________

Sentence Completion: Instructions: Choose the phrase from the box below that best completes each sentence.

41) Biometric recognition technology uses...

a) ... data from the human body.b) ... fingerprinting.c) ... the police and airports.

42) Palm vein recognition technology ...

a) ... is not useful for younger people.b) ...has not yet come to the UAEc) ... reads the haemoglobin profile of the hand


SummaryComplete the summary of the text using words from the box. Use each word once only. There is one extra word.

emotions hands reliable fingerprinting examples airports

Biometric technology is now used in many security systems around the world. The oldest

method is 43) _______________ but the more modern technique of reading the palm veins of

the hand is now being developed . This is much more 44) _____________________ because it

is not related to a person’s age or job.

Other 45) ____________________ of more complex recognition technology are iris recognition

and voice recognition. Iris recognition is used mainly in 46) _______________ whereas voice

recognition can be used more widely. Although voice recognition is also more complex, it can

detect a range of 47) ____________.


Reading Task 3 Suggested Time: 35 minsInstructions: Read the text below, then use the information in the text to answer the

questions which follow.

_____________________________________________

A. Literary success is hard enough to achieve in one’s native language and for a non-native speaker, literary success in that language is extremely rare. Yet the English novels of Joseph Conrad indi-cate that it is not impossible.

B. Conrad was born as Jozef Teodor Konrad Korzeniowski in 1857, in an area of present-day Ukraine which was then a part of Poland. Poland was occupied by Russia at the time, and both of Conrad’s parents took part in the struggle for independence. Conrad’s father, Apollo Ko-rzeniowski, was arrested by the Russian police in 1861 and as a result, the family was exiled to the remote city of Vologda, which was located in northern Russia. The long winters and difficult living conditions were too much for Conrad’s mother who died of tuberculosis when Conrad was only 7. Four years later, the Russian government finally allowed the father and son to return to Poland, but unfortunately, his father died of tuberculosis soon after that, leaving Conrad orphaned at the age of eleven. Young Joseph was placed in the care of his maternal uncle, who would be a great support to him morally and financially for many years to come.

C. Conrad’s early life with his parents almost certainly influenced his success with languages. His father was clearly good at them as he was skillful enough to translate written texts into Polish from French and English. The father also encouraged his son Conrad to read widely in Polish and French. Like many well-born Poles at the time, Conrad learned French early in life and most probably knew some Russian as well.

D. Conrad’s uncle hired a student from Cracow University to continue his education, tutoring him in Latin, Greek, geography, and mathematics. Joseph disliked the formality of lessons and he de-clared that he wanted to be a sailor at the age of 14. At the age of 16, his uncle allowed him to travel to France, where he began his career as a seaman. His French language skills were more than adequate for his duties during the four years he spent in France. Unfortunately, his lifestyle led him to debts and as he could not repay them, he was trying to commit suicide by shooting himself in a chest. When he recovered, his uncle paid his debts, but Conrad had to leave France and so he went to England.

E. He signed on as a seaman on an English steamer, at the age of 20. He didn’t know any English at that time, but he did not need to speak it very much. Ordinary seaman on ships spoke many dif-ferent languages and developed their own mixed language to communicate. By reading in English as much as he could, he became good enough to pass all the written tests required to became a captain of a ship. He sailed under the flag of Britain for 16 years, and he became a British Citizen in 1886.

F. Throughout his life, Conrad was more inclined to read and write in English than to speak. He started to learn English at the age of 20, but despite his phenomenal skills in English writing, he was very reluctant to speak it. A strong Polish accent persisted throughout his life which, as his wife and children said, often made him hard to understand. French remained the language he spoke with greatest fluency and no foreign accent, until the end of his life.


G. By the time his first novel was published in 1895, there was no doubt that English was the lan-guage in which he would write. His style was intriguing, but not foreign-sounding and he had ac-cumulated an immense vocabulary. In fact, he wrote with a directness and plain style that were about 30 years ahead of his time. Some of his works, especially Heart of Darkness, written in 1902, and Nostromo, from 1904, still sound reasonably modern.

H. Why Conrad became such a master of written English will always be a matter of debate. He him-self wrote that the rhythms of the language matched some inner sense that had been with him since birth. As he once wrote, “If I had not written in English, I would have not written at all.” He never wrote professionally in either of the languages that he learned earlier, Polish and French.

I. Psychologists have guessed that Conrad associated these other languages with unpleasant experi-ences, such as, his exile, his parents’ deaths, and his attempted suicide. Also, the experiences that shaped Conrad’s earliest novels were lived in English. English might have been established in Conrad’s mind as the language of adult experience. These guesses make a lot of sense. A large volume of research indicates that multilingual people tend to link some aspects of life with one language and other aspects with another.

J. By the time he died, at the age of 67, Conrad had a secure place in 20th century English literature. He was a personal friend of such great writers as H.G Wells and Ford Maddox Ford. Some critics attacked him for not being “really English,” for using French base vocabulary instead of Anglo-Saxon stock, for example “arrest” instead of “stop”, or for letting some Polish influences show through his English. Almost no one now remembers who these critics were, but Joseph Conrad remains one of the greatest English writers of the 20th century.

Based on:“Inside Reading, The Academic Word List in Context” by Arline Burgmeier, Series Director: Cheryl Boyd Zimmerman, OUP 2009,

http://en.wikipedia.org/wiki/Joseph_Conradhttp://www.online-literature.com/conrad/

Reading Task 3 Comprehension Questions 48 – 57:Use no more than THREE words or a number or a letter. Write the answers on the answer sheet.

Main IdeaInstructions: Write the letter of the correct answer on the Answer Sheet.

48. What would be the best title for this text?

A. Fame in a Foreign Language: Joseph Conrad B. Adventures of Joseph ConradC. How to Become a Writer in a Foreign LanguageD. Early Life of a Famous English Writer


http://www.online-literature.com/conrad/

http://en.wikipedia.org/wiki/Joseph_Conrad

Matching Paragraph HeadingsInstructions: Match the headings below with the correct letter of the paragraph

49. Early childhood

50. Conrad’s seaman’s career in Britain

51. His problems with spoken English

52. Conrad’s remarkable writing style

Multiple ChoiceInstructions: Write the letter of the correct answer on the Answer Sheet.

53. According to the text, where was Conrad born?A. in FranceB. in EnglandC. in a place which is now located in Ukraine D. in Poland, which was part of Ukraine in the past

54. How many languages did Conrad speak?A. oneB. two C. three D. four

55. Why did he travel to France?

A. to get marriedB. to learn FrenchC. to begin his career D. to avoid military service

56. In Paragraph B, the words ‘the family was exiled’ mean...

A. they left the country because they wanted to B. they were sent out of the country as a punishment C. they went on holidayD. they were sent to prison

57. It was hard to understand Conrad because:

A. he had a strong Polish accentB. he had a French accent C. he didn’t know English very wellD. his writing was better than speaking


Short AnswersQuestions 58 to 62Instructions: Use no more than FIVE WORDS to answer the following questions. Write

your answers on the Answer Sheet.

58. What happened to Conrad’s parents?

59. How did Conrad’s father influence his success in languages?

60. Conrad started to learn English when he was working ________________________

61. Conrad’s writing style was very _______________________

62. Although Joseph Conrad was sometimes criticised for his way of writing, he is

considered one of _________________________ of the 20th century.

This is the end of the exam.


Listening Transcript – Task 1

Listening Task 1: You have 40 seconds to read the questions1 to 7

… Listen to the following conversation. You will hear the conversation only once. Answer the questions while you are listening. A student Jean is talking to her tutor Dr Wells.J= Jean W = Dr WellsW: Good morning Jean.J: Good morning Dr Wells. I’ve come to see you about my essay. Do you have some free time now to talk?W: Oh yes, please come in and have a seat. I have about an hour to spare. What kind of help do you need?J: Well, I need to make sure that I’m going in the right direction with the essay. W: OK then… well let’s start from the beginning. The theme is globalization but that’s a huge area and there are so many possible topics within that. Have you decided on the title? J: I have some ideas. I was thinking of the title: “Global trade and the situation of workers in the developing world”. Do you think that will be OK?W: I would say that it needs to be more specific.J: What do you mean?W: You might refer to the specific parts of the world that you want to focus on. For example: Global trade and the situation of workers of the developing world in Asia – or whichever part of the world you are dealing with.J: Oh yes, I see. W: That will help you, not only to focus your question but also, when it comes to looking for source materials, it will limit the number of books or periodicals that you need to refer to. J: Oh yes, that’s right. And another thing connected to that – How many books or periodicals do I need to read?W: Start with the list of books that I gave you in last week’s lecture. There are about 5 books for general background information on globalization. Then you need to search in the library or online for the specific topic you are interested in. I would say another 4 books or sources,J: That seems like a lot!W: Just remember you are not reading the whole book. For each book on the booklist you are just referring to certain parts of it.J: OK right. Oh and could you tell me again the website address that is the main reference? I think I deleted your email by mistake.W: Yes, it’s www.globalmarkets.com. That’s spelled g-l-o-b-a-l-m-a-r-k-e-t-s (written as one word) dot com. Anyway it’s better if I send you the address again.J: Thanks. And so… you said I need to focus on a few of the particular problems facing workers.W: Yes, which aspects are you going to talk about? J: I don’t know. There are so many that we heard about in the lecture last week. Maybe the problem of short term contracts? And the lack of job security because the contracts are so short. And then there’s the issue of no sick pay or health insurance for those who fall ill and have to have medical care. Oh and maternity leave for the women…of course. They need the time off work after giving birth.… Compared to 50 years ago, women just stayed at home and looked after their families. And now they are working in factories and farms all over the world but women are not getting the benefits of economic growth. Gosh it’s a really complex topic. It seems like we’re just talking about the economy and trade but there are so many human aspects to it.


http://www.globalmarkets.com/

W: Remember, you should start with your plan and keep to a small number of topics. Don’t try to deal with everything. For example, do you want to discuss all workers or do you want to focus on women in particular? Whatever you do, you need to support all your ideas with particular examples to make it acceptable.J: Oh, yes otherwise it will be too long and too general I suppose. OK so I won’t focus on women at all. I will do workers in general. So I’ll cross out the maternity leave that I mentioned before and just concentrate on job security and health related issues. Just one more thing… when is this essay due? Do we have 2 weeks to finish it? W: I would spend a few days getting your plan and resources together and after one week, you can show me the outline and then by the second week, it should be given in.J: So, I’d better get going. There’s a lot to do. Thanks very much Dr WellsW: Not at all.

You now have 40 seconds to transfer your answers to your Listening Answer sheet.

Listening Task 2. You have 40 seconds to read questions 8 to 17

Listen to the following lecture. You will hear the lecture only once. Answer the questions while you are listening.

TMS

In our lecture today I will talk about medical engineering technique called TMS. TMS affects our brain and can produce some surprising changes in our health, and even our moods and the way we think. In the first part I will describe what we know about our normal brain activity and describe some basic functions of the brain. Then I will explain the technique called TMS and how we can benefit from it. Finally I will look at some negative aspects the moral or ethical questions of using this technique.

So, firstly, how does our brain work?

The brain consists of about 100 billion neurons – yes that’s one hundred billion. These neurons are able to communicate with each other across a tiny empty space called a synapse. Synapse is spelled S-Y-N-A-P-S-E. Neurons and their connections are essential because of two basic reasons. First, they help you to learn new things and secondly, they enable us to do the hundreds of actions we do each day.However, if the pattern of the synapses is changed, then your mind can be changed too! In the modern medical world, scientists are using techniques like TMS to affect our brains and our bodies.

Now, what is TMS exactly?

TMS is an abbreviation for Trans-cranial magnetic simulation. Researchers use a magnetic pulse on your head – on the area just above and behind your right ear. Basically, TMS produces an electrical current that stops brain cells from working normally for a short period of time. It is not


exactly new in some western countries. For example it has been used for about 20 years in Canada and the United States. However, a device which changes the workings of the brain doesn’t sound very safe, does it? So why do scientists want to change the way our brains work? Well, the main reason is that it can be used to treat certain mental health problems.

What are the medical problems that TMS helps?

In Canada it is used to treat depression and post-traumatic stress disorder or PTSD. These are the most common mental health problems which are often treated with normal medicine. Normal medicine simply attempts to relax the patient but does not offer a cure so it is not really changing the medical problem. But neuro-engineering techniques like TMS are not only being considered for health conditions – they are also being used to make other kinds of changes in mood, such as improving creativity or concentration. This could have great benefits as a kind of therapy for people who have high-level jobs or even sportsmen or women that need a constant source of artistic or creative energy.

In this way they are like a device from a science-fiction movie. Researchers and engineers are already thinking of the possibility of producing a unit or device to be attached to the head. These hopefully will become more affordable to be used not only in hospitals but also at home. The device can stimulate your brain for to change your mood or increase your confidence.

In our final part, we look at the disadvantages of using TMS and the moral questions of using a technique which can change your brain and cause side-effects. Some of the side-effects are usually mild, or not serious. For example, headaches, feeling light-headed and a strange tingling in the face.

These are disadvantages which can be acceptable. However, there are other effects which are more serious. As I said before, scientists know that TMS can change your mood – from sad to happy for example, but it can also change the way you think and behave. In other words, it may change your moral understanding of situations and your ideas of right and wrong.

For example, a group of volunteers were given TMS and then they were given a situation and they had to give their judgement about it. The imaginary situation was as follows: Let’s say that your friend was going to cross a bridge that you knew was unsafe but he did not know this. Would it be right to let him cross the bridge? All the volunteers did not consider the moral question bu suggested that if the friend was able to cross the bridge safely, then there was no other problem involved.

Our moral reasoning is part of our identity and is extremely important for us. So the question is: should the medical world be allowed to use a technique which has medical benefits but has some very serious affects on our minds? This topic of brain-changing techniques is one which needs to be researched more and it will no doubt be an ongoing debate. (fade out).... I will go into this question in more detail in our next lecture…..

Adapted from “Scientists show that they can change people’s moral judgements” on http://www.mercola.com December 29 2010


http://www.mercola.com/

You now have 40 seconds to transfer your answers to your Listening Answer sheet.

Listening Task 3.

You will hear part of a lecture on ‘Advertising’. You will hear the lecture twice. Take notes

AdvertisingGood afternoon.Today, I would like to talk to you about the subject of advertising. During this lecture, I will dis-cuss 4 areas of advertising and I will use the terms advertising, advertisements, adverts and ads often as I go through my talk.Now the main goal of advertising is to sell things, or more correctly to make people buy things. Firstly, I will discuss how advertisements get us to buy things. So, part 1 will be about why we buy.Secondly, I will give you some statistics about different types of advertising. So, part 2 will be about statistics.Thirdly, I want to look at how the advertising process works. So, part 3 is about the advertising process.Fourthly, and finally, I will talk about how we can tell if an ad is successful or not.So... let me start with part 1.This section is called "Why we buy things". Companies usually sell one of three things. The first thing is products. For example, bread. The second thing is services, and banking is a good example of a service. The final thing is ideas. This includes adverts trying to make people give up smoking or drive safer. Advertising agencies put adverts on TV, in magazines and newspapers or on the Internet to try and influence our emo-tions. And this is how ads work. They make us feel good when we buy a product or make us feel bad if we don't buy it. So... we usually make a decision to buy a product based on emotion, not information.So to repeat that final idea ... advertising works because it influences our emotions. It affects our feelings.Now for Part 2 ... statistics about advertising. Let me give you some figures about advertising. Please note them down carefully.Experts tell us that 34% of people buy because they saw an advertisement on television, that is 34% buy because of TV ads. 25% of people buy because they saw an ad on the Internet, .. .21% buy after reading an advertisement in a newspaper or magazine. Finally only 13% buy because of advertising on the radio. The remaining 7% of people buy for other reasons.To sum up. Advertising affects 93% of our spending decisions.

Let me move to part 3. Let's look at how the advertising process works. I think there are 4 main steps to this process.The first step is to choose an advertising agency. A company or business chooses an agency to think of the best way to sell a product. The agency makes sure that as many people as possible see the product, so they will want to buy it.The second step is to inform the agency about the product. The company must provide the adver-tising agency with all the information it needs to sell the product. The agency needs to know what the product is for; in other words, what the function or job of the product is. They also have


to know what packaging the product needs. Packaging is spelt P-A-C-K-A-G-I-N-G, packaging. Examples of packaging are boxes, bottles or packets. And of course, the information that every consumer wants - how much will the product cost? Will it be cheap or expensive?The third step is for the advertising agency to produce a special report. This report explains 4 things. Please note down the 4 thingsthe advertising goals: what the company wants the advert to do;the target audience - audience is spelt A-U-D-I-E-N-C-E. These are the people who the company wants to buy the product;the product's special selling points; what will make it interesting to consumers;the effects on the consumers after they see the advert. Has the ad made people interested in the product?

The fourth step, the final step, is to conclude the advertising deal. This means the company ac-cepts the advertising agency's ideas and plans. The agency records the advert for TV or radio. It puts adverts in magazines and newspapers. Lastly, the ad agency decides where and when to show the ads, so as many people as possible can see them.Before I move to the final part of my talk, let me restate the 4 steps I mentioned in part 3. The 4 steps for the process are: 1 the company chooses an agency, 2 it informs the agency about the product, 3 the agency produces a special report, and 4 the company and the agency conclude the deal.Let me now move to part 4 of my lecture. In this last part, I want to very quickly look at how we can tell if an advertisement is successful or not. How can we be sure if the ad is doing its job?

I think it is very easy to do this. The true test of how effective, or successful, an ad is, is how well the product sells. Did the public buy it? An advertisement is successful if consumers buy the product. The advertising has done its job well if it has been able to persuade people to buy more of the thing advertised.Next week, in my lecture, I will discuss another aspect of advertising. I hope to see you then.

That is the end of the listening part of the exam. Use your notes to answer questions 18 to 27 in your exam paper. Write your answers on the Listening Answer Sheet. Proctors, please give out the exam.


Level 3 Teachers’ Answer Key V1Follow key strictlySend amendments to [email protected] lower case irrelevant except where indicated by bold underlined first letters1st Marker tick correct answers in red and signs – no need to total2nd Marker amend with different colour – total components and overall and signAccept US and UK dating systems and spellings

Listening1 T List.

Task 1

18 to sell things List. Task

3

2 b 19 services3 globalmarkets.com 20 emotions

4 a 21 345 b 22 76 c 23 packaging

7 c 24 cost8 activity List.

Task 2

25 target audience9 benefits 26 consumers

10

100 billion 27 buy the product

11

mental and physical

12

one ear

13 about 20 years

14 a (in

15 c any


mailto:[email protected]

16

E order

17 f any order)

Reading28

Precipitation Read. Task

1

45 examples

29

percolation 46 airports

30

F(alse) 47 emotions

31

c/rain 48 A Read. Task 3

32

b 49 B

33

H Read. Task

2

50 E

34

D 51 F

35

B 52 G

36

F 53 C

37

15 54 D

3 laptop/ security gate/ cash machine (ATM) 55 C


839

14 56 B

40

$3,500 57 A

41

a 58 They died of tuberculosis [5 words max]

42

c 59 He was good at languages [5 words max]

43

fingerprinting 60 as a seaman [5 words max]

44

reliable 61 intriguing/modern/ahead of his time/ plain and direct

[5 words max]

62 the greatest writers [5 words max]

Total:1st Marker signature: 2nd Marker signature:


Level 3 Students’ Answer Sheet Name: _________________ ID: ________________Section: ________________ Teacher: ____________Listening1 List.

Task 1

18 List. Task

3

2 193 204 215 226 237 248 List.

Task 2

259 2610

27

11121314151


Please circle version: A B

617


Reading28

Read. Task

1

45

29

46

30

47

31

48

Read. Task

3

32

49

33

Read. Task

2

50

34

51

35

52

36

53

37

54

38

55

39

56

40

57

4 5


1 842

59

43

60

44

6162Total:

1st Marker signature: 2nd Marker signature:


ag web viewb biometric technology is changing the way of accessing information and the security...

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