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Monica Eaton-CardoneCOO, Founder

Affiliate Fraud Trends & the Policies Needed in the Industry

2015 Statistics of Affiliate Fraud

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• Affiliate Fraud was ranked 3rd in the top 10 perceived fraud threats for 2015

• Jumping 2 spots since 2012

• 300% more than Identity Theft…

• Surpassing Friendly Fraud

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• Adware

• Cookie-stuffing

• “Loyalty” plugins

• Typo squatting

• iFrame

• Post back URL

• Discount Codes

Understanding the Architecture

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Current Landscape

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Digital Ad Spend: $49.5 Billion (2014)

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• Advertisers are in-creasing their spend

• $21 Billion vs. $56 Bil-lion digital

Trending Ad Spends

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Ad Categories

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Affiliate fraud patterns are difficult to see

What Can You Do to Protect Your Business?

• Review Online Traffic; 8% Growth in Traffic is Suspicious for non-coupon sites

• Survey Your Consumers

• Implement Fraud Detection Filters or Software

• Take advantage of pre-notification alerts

• Geo-location and device intelligence

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• Online behavior patterns

• Social Media and open data

• Comparative trending analysis

• Layered diagnostics

• Offer profiling

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• Chargebacks911 Affiliate Scrubbing Service which identifies Affiliate Fraud, has prevented an estimated $12 Million since 2014.

• Detecting suspicious activity in relation to affiliate sales—specifically high fraud scoring ratios on new procurement transactions or uncharacteristic intensities of chargebacks.

Affiliate Fraud Shield

360 Degrees. On Target.

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360 Degree Data Capture of the Following:

• ALL Customer info including trans-actions

• Online Behavior trends, geo map-ping

• Social Media & Other Open Data

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Monica Eaton-CardoneCOO, Founder