afd overview

AboutFaceDigital

Social Media Services Overview

May 26, 2009

Conversational Marketing = Brand Development

© 2009 AboutFaceDigital, Confidential & Proprietary

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About Us

• AboutFaceDigital specializes in social media marketing programs

• We manage Facebook contests and promotions to drive traffic and engagement

• The company has a partnership with Samepoint.com to monitor and manage online reputation

• Our clients have included: Alltel, Bank of America, Better Homes & Gardens, BearingPoint, Garry Kasparov (World Chess Champion), Sprint, and many more


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My Background

• Served in senior-level positions at top-ten pr agencies for 15 yrs

• Served as CMO for two-publicly traded technology companies

• Author of upcoming book, Facebook Marketing for Dummies

• Contributing author of Connect! Marketing in the Social Media Era

• Co-founder of Samepoint.com, leading reputation management search engine

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Social Media Strategies


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Listening - Social Media Analysis

• Samepoint is proprietary technology that monitors and measures all social media mentions of a brand, company, or keyword

• Service provides metrics, including timeline, sentiment analysis, discussion points, top influencers, top sites, etc.

• We monitor Twitter as well as blog posts, YouTube, social bookmarking sites (I.e. Digg, Delicious), social networks (I.e. Facebook, LinkedIn), podcasts, etc.

• Allows organizations to track their brand and reply directly to thwart potential crisis comm. situations


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Engagement

• AFD creates blog response programs and posts comments within appropriate blogs and social networking forums on behalf of our clients

• The agency will create a lexicon of key words to track and tie-in messaging replies for each term

• All conversation threads will be monitored and documented• Where necessary, AFD will confer with client regarding the most

appropriate response• We can also create an email or TXT message alert system to

notify key management of any pending reputation management crisis situations


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Facebook Contests• Agency implements social media contests and promotions on behalf of

our clients• We create customized contests on clients’ Facebook Fan Page• We develop rules and privacy agreements and oversee prize

fulfillment• We allow users to submit video, text, images, etc.• Highlights can be syndicated to YouTube and other video sites• Users can vote on entries to determine winners• We provide end-to-end contest solutions

PromoteGoodwill


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Surveys and Market Research

- The Agency leverages Facebook as a surveying tool- Agency oversees internal Facebook ad campaigns to target

specific users for the survey group- We provide incentives to drive traffic - Company incorporates bulletin boards for more qualitative

discussions


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Social Media “Presence” Programs

• AFD will set-up and manage clients’ social media outposts

• We develop and manage presence on Twitter, Facebook, MySpace, YouTube, Linkedin and many more

• Continuously update content and lead discussions

• Target and acquire tech-savvy, influential Twitter following

• Develop metrics and reporting format


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Last Word

• AFD is experienced in social media marketing programs• The agency is able to identify and target “influencers” to build

positive word-of-mouth groundswell• Agency specializes in Facebook contests as a key

promotional vehicle to drive traffic and user adoption• Agency manages presence for clients across appropriate

social media channels (blogs, Facebook, Twitter, Linkedin, MySpace) to foster community, encourage participation and optimize viral “word of mouth” assets

• Company also develops original video content and distributes to all major online video platforms

• Agency has partnership with Samepoint to monitor and track online reputation management


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ContactRichard Krueger(917) [email protected]

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