aem presentation
TRANSCRIPT
QuadsStudios Business
Proposal
AEMGeorge - CEO & CTO
Shaun - COO
Haris - CFO
Zheng Yu - CMO
Introduction
These are our KEY points
● Our Company and Products
● Elements of proposal
These are the ELEMENTS of our proposal
● VALUE PROPOSITION
● REVENUE MODEL
● MARKET OPPORTUNITY
● COMPETITIVE ENVIRONMENT
● COMPETITIVE ADVANTAGE
● MARKET STRATEGY
● ORGANIZATION DEVELOPMENT
● MANAGEMENT TEAM
Our Company
The Name of our Company is QuadsStudios
We create applications.
We plan to create many apps.They would range from Everyday
Apps to Gaming Apps.
Our Product
Our first idea is the game app Stick Fight MMO
It is Under the categories Action, Platformer
We plan to put it on The App Store, The Google Play Store
and Have this app Downloadable on the Our App Page it
can be downloaded onto the computer and used on it.
.
The App itself is Free, But there would Be in-App
purchases, The cheapest being $0.50 the most expensive
being $50.00.
We Plan to Earn $100’000 a Month.
The Apple App The Computer
and Google
Play Store App
Why is our app good?
WHY IS OUR APP GOOD?
-Our app is mostly targeted at people between the age of 18 to 30
-Our app is targeted at gamers or people with fast-paced life who are in need of
entertainment
-The age groups that we have set are children and young adults as the game is
free to play and children are able to enjoy it even if they cannot spend money
on the app. Young adults who have busy lives can take a break from work and
relax by playing our game. Young adults also earn money and can afford to
spend money on our game.
- 5% of our total monthly income will go to charity
BUSINESS MODEL
- Our business is about creating applications and have people use our
services.
- Our revenue model will be IAP and advertising based.
- If we were to hire 5 game developers at a starting salary of $2500 per
month,
5 * $2500 = $12’500
BUSINESS MODEL
IAP Incomes
- On average, a normal customer will purchase around $2 of IAP.
- Hence if we have 100’000 downloads in 1 month,
$2 * 100’000 - (5% * 20’000) = $199’000
BUSINESS MODEL
Advertisement Incomes- If other companies wish to advertise on our application, we will put it through the form of ‘Get
Free Rewards’
- Companies can decide whether they want to advertise using a video or have players download
their applications.
- Players have to either watch videos or download applications to get their free currency in-game.
- One video advertisement costs $10 and if one application advertisement
costs $30
Hence if there are 100 video advertisements and 100 application
advertisements in a month,
(100 * $10) + (100 * $30) = $4000 per month
BUSINESS MODEL
Total income:
Advertisement income + IAP income - Salary = Total
$4000 + $199’000 - $12’500 = $190’500 per month
ORGANIZATION DEVELOPMENT
- George will be the leader as well as be in charge of the development of the
website as the CEO and CTO.
- Shaun as the COO will oversee the general operations of the business.
- Haris will be in charge of the finance of the business as the CFO.
- Zheng Yu will be in charge of marketing for the business as the CMO.
VISION AND MISSION
- We vision to bring a new level of gaming to the world.
- Mission Statement - Providing entertainment, happiness
and convenience to people around the world.
BUSINESS OBJECTIVES
- 1’000’000 total downloads
- Good game developers
- Company to win top developers’ award
- Work together with other companies to create various types of applications
KEYS TO SUCCESS
- Using websites and apps to bring convenience to
consumers.
- Video Games are now the top form of entertainment in
the world.
STRENGTHS OF OUR
COMPETITOR GAMELOFT
- One of the top game developers in the world
- Has top game developers
- Well known
- Have many people in their community
WEAKNESSES OF OUR
COMPETITOR GAMELOFT
- Most of the applications are paid.
- Games that they make are mostly Pay-To-Win. (e.g. Six Guns)
- Many people are not satisfied with their customer service.
(e.g. http://orderandchaosduelsforum.com/thread-1343.html)
MARKETING STRATEGY
Mainly using social media as our advertising strategy
- We would also be using facebook as our advertising strategy.
- We are using social media as it is global and many people use social
networking sites and advertising on social media sites is more radio and
television.
- It is also convenient for people to access the internet and notice our
company.
MARKETING STRATEGY
YouTube Advertising:
- Free Advertising on Youtube through uploading videos on our service.
- Paid Advertising on Youtube through advertising on other people’s videos.
Facebook Advertising
- Build up a page and advertise our service.
- Gain popularity by encouraging people to help us market our service and
adding on to the community.
Thank YouFor your kind attention