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1997.

John G. Cawelti, Adventure, Mystery and RomanceFormula Stories as Art

and Popular Culture, Chicago UP, 1976.

Shari Benstock, "Discourse of Desire:Gender, Genre and Epistolary Fictions

by Linda s. Kauffman", Criticism , No.4. Fall, Wayne State UP,

1988.

Thomas J. Roberts, An Aesthetics Junk Fiction, Athens and London

Georgia UP, 1990.

32 36

A Study on the Receivers' Inclination Shown

in the Contemporary Popular Novels

Choi, Mi-Jin

The purpose of this study is to review the receivers' inclination, focusing

on the popular novels which has created a sensation since 2000. Jo,

Chang-In's Guichenot attracts the interest of enormous receivers because

the material of this novel is unacquainted with previous novels and newly

secures reality, awaking receivers' interest. And the narrative development

of this novel is varied in that the visual points of both Jeong, Ho-Yeon and

Daumi are intersected and the emotion description of characters is depicted

verisimilar, which expands the receivers' response. Finally, the limitation

situation of characters is recovered through sacrificing fatherhood like

Guichenot. Here, the sacrificed fatherhood is contrasted with the selfish

motherhood in the dichotomy of goodness and evilness, which enables

receivers to recognize the changing way of traditional androcentric social

system. Besides, in the outer situation of this work, the economic crisis

since IMF evoked the 'father syndrome' to revive the lost fatherhood and

this work was producted and broadcasted through central mass-media to

attract the receivers' age classes and the way of enjoyment.

Second, Kim, Ha-In's The Perfume of Chrysanthemum induces the

interest of the receivers who prefer love stories. And the reasons that this

novel attracts the concern of unmarried women are as the followings. Above

all, the hero and heroine possess the balanced social ability and disposition

of the hero and heroine, which correspond with the enviable male and

female aspect that receivers are anxious to be. And the perfect sacrificed

33

love of a man contrasts with the loving way of the new generation, which

endows the receivers with proxy satisfaction and some phantom. Here, the

love which pure-hearted Seung-Woo shows constructs the ideal model

which all of receivers desire and derives the absolute sublimation. Through

the media and methods which penetrate the receivers' sensibility and

emotion, rather than the construction principle of love story tensive

development of accidents, the narrative of this novel develops naturally.

Third, the sentimental and romantic media, letters which express the secret

love, give receivers romantic sensation. And cultural circumstance of

restoration and lyricism since IMF also latently affects this novel. Especially,

the popular drama borrows the parts of The Perfume

of Chrysanthemum, which more evokes the receivers' interest.

Third, Gwiyeoni's That Guy was Nice appeals teenagers who think and

sympathize by means of the features of the internet media. The reason is as

the followings. First, this novel enables the receivers who are acquainted

with romance to confront and compose the internet media in that this is the

junk fiction with the formulation of romance. And surprisingly, this treat

accidents, or shocking events with simple and rhythmical way to meet the

receivers' inclination, which makes the radical reversion of the narrative

become natural. Finally, this forms 'the culture within teenagers' with their

own cultural formulation and experience. The popularity of internet novels

are caused from the culture cartel of the teenagers which speedily combines

the desire of the receivers who are familar with the popular culture with the

social-cultural code. And this shows the reverse of the success which is

distributed and consumed in the capital mechanism from the off-line.

As seen above, the Korean popular novels since 2000 approach receivers

with the mix of radically changing culture topography and the capital

mechanism. Especially, the changed inclination of receivers is prominent in

the creating method of characters, which is the factor to reverbrate the

34 36

response of receivers, but the range is limited relatively. And the encounter

of new media writing and various media have a great effect as a periodic

transition. I hope that the new magnetic fields which are shown in the

popular novels since 2000 will be measured and the study can be the

stepping stone of the study on the receiver popular novels

Key Words: Popular Novels, Receivers, Inclination, Romance, Mass

Communication, Jo, Chang-In, Kim, Ha-In, Gwiyeoni

. . () . . 10 .