advocacy 101 erica m. romero and karen y. zamarripa san antonio, texas october 30, 2006
TRANSCRIPT
![Page 1: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/1.jpg)
Advocacy 101Advocacy 101
Erica M. Romero and Karen Y. ZamarripaSan Antonio, TexasOctober 30, 2006
![Page 2: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/2.jpg)
Advocacy v. LobbyingAdvocacy v. Lobbying
Advocacy: When nonprofit organizations/colleges advocate on their own behalf; seek to affect some aspect of society, whether they appeal to individuals about their behavior, employers about their rules, or the government about its laws.
Lobbying: Lobbying refers specifically to advocacy efforts that attempt to influence legislation.
![Page 3: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/3.jpg)
Restriction on 501C3sRestriction on 501C3s
A 501(c)(3) non-profit cannot:
• Endorse or directly campaign for a candidate, party
or ballot initiative.
• Contribute directly or in-kind to a candidate, party
or ballot initiative.
• Distribute materials aimed to influence the
outcome of an election.
![Page 4: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/4.jpg)
Restriction onRestriction onNonprofitsNonprofits
Lobbying Limits On 501(c)(3)s:
IRS regulations allow 501(c)(3) organizations to spend an “insubstantial” amount of money on lobbying.
![Page 5: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/5.jpg)
Institutional AdvocacyInstitutional AdvocacyWho and How Who and How
• Governing boards, presidents/chancellors are usually the only entities who can take a position for the institution or system
• Presidents/chancellors, faculty and staff writing personal letters on a bill should refrain from using their title/organization name
• Individuals have rights to express their personal views but any title/organization name must be listed as for identification purposes only (some schools prohibit the use of title/organization period).
![Page 6: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/6.jpg)
What Can We Do?What Can We Do?
• Present educational information: must not be biased and must “permit an individual or the public to form an independent opinion or conclusion.”
• Provide forums for candidate debates, town halls and forums as long as offered to both sides (whether at the same time or not)
• Support voter registration efforts
![Page 7: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/7.jpg)
What Can We Do?What Can We Do?
• Take positions on legislation and budget issues
• Take positions on ballot initiatives (subject to lobbying limitations) such as general obligation bonds and other matters of direct impact to institution
![Page 8: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/8.jpg)
Best Practices inBest Practices inMaking Your CaseMaking Your Case
• Know your audience - Do Your Homework– Who are they?– How does the issue relate to their district, constituents, voters and
communities?
• Choose the right or best messenger(s) for effort
• Anticipate and be prepared to address opposing arguments, questions
• Repeat your message – over and over!
![Page 9: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/9.jpg)
A Message to A Message to RememberRemember
Create a succinct message!
• Si Se Puede
• A Mind Is A Terrible Thing To Waste
• Just Say No
![Page 10: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/10.jpg)
Friend, Foes and Others:Friend, Foes and Others:Who Are They?Who Are They?
• Champions
• Allies
• Fence Sitters
• Mellow Opponents
• Hard Core Opponents
![Page 11: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/11.jpg)
The Basics:The Basics:Letter WritingLetter Writing
The Do’s
• State the bill number/budget item and your position in the first paragraph
• Address only one issue per lette• Explain how the bill impacts you and the Member’s District• Use a personal story when possible
![Page 12: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/12.jpg)
The Basics:The Basics:Letter WritingLetter Writing
The Do’s• Include your return address (legislators often discard mail
from non-constituents).
• Keep the letter to no more than two pages; preferably one.
• FAX letter the same day mailed to Members
![Page 13: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/13.jpg)
The Basics:The Basics:Letter WritingLetter Writing
The Don’ts
• Do not copy sample letters verbatim; personalize
• Do not use negative, condescending, threatening or intimidating language.
• Do not enclose extra material
![Page 14: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/14.jpg)
The Basics:The Basics:Office VisitsOffice Visits
The Do’s
• Make an appointment – tell the scheduler what you want to discuss and who will be attending the meeting
• Be Prepared – bring a one-pager on the bill you seek to address
– Know your audience: member district, voting history
• Appoint a spokesperson
![Page 15: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/15.jpg)
The Basics:The Basics:Office VisitsOffice Visits
The Do’s
• Be assertive but polite and respectful
• Make a clear ASK of the Member, staff
• Send a thank you note– Don’t forget staff too!
– Another chance to confirm the ASK
![Page 16: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/16.jpg)
The Basics:The Basics:Office VisitsOffice Visits
The Don’ts
• Turn down meetings with staff
• Rude, argumentative and threatening people will be remembered – but not for the right reason
• Don’t be late
![Page 17: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/17.jpg)
Legislative StaffLegislative StaffContactsContacts
Do’s
• Be polite, respectful of all staff• Make introductions, provide card for future contact,
reference during the meeting• Give the staffer background information• Note questions and make sure to follow-up
![Page 18: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/18.jpg)
Grassroots Advocacy:Grassroots Advocacy:Making It Local, PersonalMaking It Local, Personal
• Alumni Advocacy
• Community, Business Leaders
• People of Influence
• Donors/Supporters
![Page 19: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/19.jpg)
Coalition Building:Coalition Building:More and Diverse VoicesMore and Diverse Voices
• Develop partners interested in common issues, outcomes
• Build a broad coalition– Think organizations outside of education
– Who would influence your audience?
• Different types of influence – Grassroots, “grass tops”
• Who DON’T the members want to oppose?
![Page 20: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/20.jpg)
The Fourth House:The Fourth House:MediaMedia
• Media influences voters, communities, and elected officials– Both Proactive and defensive strategies can be used
• Tell a story – make it personal, local• Media events should be provocative, exciting
– Why is your story better than another, or of greater interest to reporters and their readers?
• Keep it timely• Press releases – One page
![Page 21: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/21.jpg)
Your Turn to be Your Turn to be the Advocatethe Advocate
• Take The DREAM ACT
• Create a 5-minute pitch for the Act for meetings with:– 1) Speaker of the House Dennis Hastert (R-IL)
– 2) House Minority Leader Nancy Pelosi (D-CA)
– 3) Rep. Loretta Sanchez (D- CA)
![Page 22: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/22.jpg)
Your Turn to be Your Turn to be the Advocatethe Advocate
• Develop strategy for your objective– Who and what will influence them?
– What Grassroots Advocacy are you going to use in this effort?
– Who should be part of your coalition?
– Who is your spokesperson for each meeting?
– Is there a way to use the media?
![Page 23: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/23.jpg)
Contact InformationContact Information
Erica M. Romero Karen Y. ZamarripaWestern Regional Office The California State
University915 L Street, Suite 1425 915 L Street, Suite 1160Sacramento, CA 95814 Sacramento, CA 95814Phone: (916) 442-0392 Phone: (916) 445-5983Fax: (916) 446-4028 Fax: (916) 322-4719
![Page 24: Advocacy 101 Erica M. Romero and Karen Y. Zamarripa San Antonio, Texas October 30, 2006](https://reader033.vdocuments.mx/reader033/viewer/2022061306/5514878f550346b0158b5b57/html5/thumbnails/24.jpg)
ReferencesReferences
• CAN Advocacy/Lobbying Guide: http://independenceave.org/advocacy/guide/ctnonprofits.org_a1.pdf
• http://www.biodiversityproject.org/EF%20Kit/EFCraftingcommunication.pdf#search='crafting%20your%20message'