advice for the interns

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The end of us and them Wednesday, July 21, 2010

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Modified version of other presentations created for Mullen's summer interns. Includes some advice for what young people should do themselves and seek in a work environment.

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Page 1: Advice for the interns

The end of us and them

Wednesday, July 21, 2010

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Or how to market in the post digital ageOr how to market in the post digital age

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ManufacturerPublisher

BroadcasterAdvertiser

Programmer

ConsumerReaderViewerAudienceUser

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WTF? Holy @*&#!

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Everything we ever do should be

and participatory

shareable, ongoing, interactive

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Stop having advertising

ideas

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Embrace the crowd

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Build your community

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Liberate the individual

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Create utility and stuff people

can use

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Use the stuff that’s already

created

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Master conversation

strategy

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1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31

March 2010

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Re-think story telling

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Do things yourself

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Never stop learning

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What does it take?

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Culture, talent, experimentation

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Check list manifesto

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analytics

copywriter

art director

web designer

IA/UX

programmer

video producer

content strategist

connection planner

PR/social media

media

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analytics

copywriter

art director

web designer

IA/UX

programmer

video producer

content strategist

connection planner

PR/social media

media

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TV WEB MEDIA PR> > >

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PR MEDIA WEB TV> > >

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All of us are better than one of us.

Tim BrownCEO,Ideo

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thank you

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