AMPLIFY

Ayusha Mittal and Michael Philbin

19

19 MILLION

19 MILLION

ELDERLY PEOPLE IN THE UNITED STATES

EDEKA  CHRISTMAS  COMMERCIAL  2015  

The Problem

EDEKA  COMMERCIAL  2015  

The Challenge

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ELDERLY PEOPLE’S STORIES ARE THE BEST PORTAL TO THE PAST

They’re getting into all kinds of trouble you don’t know about.

You better call them before they call you.

gsquad.com

"And so, my fellow Americans, ask not what your country can do for you; ask what you can do for your country."

U.S. President John F. Kennedy’s Inaugural AddressLike you’ve never it seen before...

Watch Now

Watch

Your parents may have been amongst the 20,000 who sat on

those seats

Call NowPowered by

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3 Tickets to the past

Grandma/Grandpa Geek Squad

The parent-watcher

Ideas Explored

TICKETS TO THE PAST

www.tixtopast.com

Directs to the Storycorps website

Directs to the Skype app with video/audio call option

A simple, Skype-designed tech device for elderly people

Each event is a clickable link. Contains shared stories from Skype users recording their parents talking about the event.

Powered by

www.tixtopast.com

Branding Elements

? How to get them to the website

3 WAYS

Click Baits

Scalpers

Print/TV

CLICK BAIT: Ticket-sellers

CLICK BAIT: Ticket-sellers

CLICK BAIT: Movie tickets

CLICK BAIT: Twitter

www.;xtothepast.com  

CLICK BAIT: Facebook

www.;xtothepast.com  SKYPE  USA  

Download  Skype    

LANDING PAGE

SCALPERS

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SKYPE presents

WOODSTOCK

TICKETS NOW LIVE

no refunds / no exchanges

august

196915

turn over for ticket info

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WWW.TIXTOPAST.COM

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PRINT ADS

PRINT ADS

VISUAL:   EXT- A lonely highway, tumbleweeds roll across the upstate New York tarmac. A road sign reads “10 miles to Woodstock.”   Suddenly, a VW bus rips past like a bat out of hell, headed down the lonely road.   AUDIO:   (With volume) Crosby, Still, Nash “Woodstock” begins to play.   VISUAL:   The shot follows the speeding van from behind, then from the side. Through the passenger side we see a rather odd driver. Not the hippy that is usually at the helm, but instead a middle-aged man, hair slicked back and wearing a nice polo.   INT- facing into the car from the front windshield. We see a standard “We are the Millers” type family. Clean cut, all American, and a tad dorky. Mom is in a sensible cardigan, the little boy and little girl in a t-shirt and a dress, and even a golden retriever with a bandana around its neck.   The family dances exactly how you might expect a bunch of white people in a car to dance.   EXT- The VW Bus screeches into the exit that is marked as “Woodstock”   Instead of pulling up to a music festival, however, they pull up to a small cottage.   As they get out of the car and unpack, you see two elderly hippies on the front step welcoming them into their home with hugs.   Title reads: “The only way to travel to the past”   Title reads: “tix2past.com”

TV SPOT

The only way to travel to the past

www.tixtopast.com

Tickets to the past don’t exist, but time travellers do. You need one of those. Someone who was there. Someone who saw it all. We can’t bring you back in time, but there’s a pretty good chance you know someone who can.

COPY

THANK YOU

NOW GO CALL YOUR GRANDMA.