advertising in the usa
DESCRIPTION
A journey through the development of advertisement in America.TRANSCRIPT
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Contents
ADVERTISING
• Features
• Types
A JOURNEY THROUGH ADVERTISEMENT IN AMERICA
The American Marketing advertising as “any, paid form of ideas, goods and services by an
Association, Chicago, defines
non-personal presentation of
identified sponsor.”
Via MASS
MEDIA
HIERARCHY
MOD
1. Awareness
2. Knowledge
3. Preference
OF EFFECTS
EL
4. Change habits
5. Conviction
6. Purchase
TYPES
OF
ADVERTISING
A. DIGITAL AD.
Television
Radio Ad
Online Ad
Covert Ad
Television Ads
Companies paid millions for one 30 second ad during the
well known “Friends” comedy series.
Superbowl
Infomercials
Fast Food
RADIO AD
ONLINE AD
MOBILE ADS
COVERT ADVERTISING
B. PHYSICAL ADVERTISING
Coffe cup ads
(logojet)
STREET/OUTDOOR AD
Flyer
l
Nonprofit organizations rely on public service announcement (PSA).
Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences.
The armed forces use ads to recruit volunteers.
Uncle Sam is a common national personification of the American governmentoriginally used during the War of 1812.
these ads often carry political statements and/or depictions of the foreign government's desired international public perception.
ETHICAL ASPECTS
• Advertising also has critics who say that some advertising is deceptive (illusory) or encourages an excessively non-realistic culture or reinforces harmful stereotypes.
Advertising Regulation
It is suggested that fast food advertising that targets children was an important factor in the epidemic
of childhood obesity in the United States.
COUNTER
ADVERTISING
(Second hand smoke kills)
A JOURNEY THROUGH IN
European precedents
Colonial America
Changes in Newspaper ads
Advertising Agents Come on the Scene
The Birth of the Slogan
Advertising Globally/
The Emergence of Brands
The Origins of the Consumer Movement
ADVERTISING TODAY
ADVERTISEMENT AMERICA
EuropeanPrecedents
papyrus
For
slav
ery
Mar
ket
Wine merchant
An English Ad Promoting Migration to America, 1609
han
db
ill
• Wanted — A situation as son-in-law in a respectable family. Blood and breeding no object, being already supplied; capital essential. No objection to going a short distance into the country.
Need tall, leggy,lovely woman who can wear heels with ease
and handle herself in thesame manner. Travel in the US
and abroad, theater, great food and just plain fun in the offing.
Economy fares not in my itinerary; good education and a sense of
humor a must. I am 6'5", 55, and looking for
a relationship with a little solemnity and no strings.
The mid-1800s
was indeed the age of the newspaper, but it was also the age of the newspaper advertisement.
An 1895 advertisement for a weight gain product.
Humorous Copy Ads
Meanwhile in the Small Towns..
A Traveling Salesman and His
Audience In 19th-Century America
edicine ads
proved to be the
most influential.
Coke as Brain Tonic
P. T. BARNUM AND THE AGE OF
EXCESS.
Phineas Taylor Barnum (1810-1891)
ever made two famous remarks attributed to him:
"There's a sucker born every minute"
"You can fool some of the people all of the time, and all
of the people some of the time, but you cannot fool all of the people all of the time."
Advertising Agents Come on the Scene
The Birth of the Slogan
The Emergence of Brands
Brands have unique design packaging
Brands have logos, characteristic phrases or slogans
Ad By COLUMBIA PICTURES
Ad By PONTIAC
Dream Cars
LAMPS
Staying Healthy
Pop art challenged tradition by
asserting that an artist's use of the
mass-produced visual commodities
of popular culture is contiguous with the
perspective of fine art.
Selling
Family
Values.
Advertising
To
Women.
Rosie the Riveter is a cultural icon of the United States, a fictional character featured in a propaganda campaign created by the U.S. government to encourage white middle class women to work outside the home during World War II.
Rockwell ad for Jello in Harper's Monthly, 1923
Ro
ckw
ell
ad f
or
Cre
am
of
Ken
tuck
y B
ou
rbo
n
in C
olli
er's
Mag
azin
e, 1
939
Co
rby
's, "
Th
ank
s -
An
d T
he
Sam
e T
o Y
ou
" (1
947)
Sar
no
ff
Vick's Vapo Rub (1946) Sarnoff
Listerine, "His Lifelong Friend..." (1943)
Ad for JERGENS LOTION – Edward Steichen
Check out this Coca Cola Guerrilla Marketing Magnet Ad to promote Coca Cola’s new grip bottles. The ad places magnets behind the billboard so when passerby’s stand too close with metal in their pockets, they are magically attracted toward the ad thanks to the guerrilla marketing magnets. Brilliant way to portray how well the new bottle will stick to your hands.
That Would Be
Banned Today
Advertising
“MEN ARE BETTER THAN WOMEN”
ADVERTISING
GLOBALLY
Globalization Of Consumers
The leading transnational media giants are often American or at least Western corporations.
“An average American, it is estimated, sees 150,000 advertisements on
television in his or her lifetime. And advertising is increasing worldwide, faster than population or incomes. Global advertising spending at least
$435 billion.”
- Human Development Report 1998 Overview, United Nations Development Programme (UNDP)
Taylor Swift
Serena Williams
Beyonce & Tina Knowles
But what does the advert
future hold for
ising?
Just when you think you have heard it all, here is another unusual Ebay
story from 2005
Kari Smith auctioned off a very visible part of her body, to be used as advertising space. And the prime piece of real estate in this case... is her forehead.
Smith decided to sell her forehead as ad
space, in order to send her young son to private school.
So she listed her forehead on Ebay, and it wasn't long before she had a winning bidder , GoldenPalace.com purchased
the rights to Kari's forehead, and decided to have the company name
tattooed there.
"We're always looking for ordinary people doing extraordinary things," said Jon Wolf of GoldenPalace.com.
“And this is definitely an extraordinary thing that she's
doing.“
GoldenPalace paid for her forehead space: $10,000. It is believed that Kari
is the first person ever to have a permanent tattoo scrawled on her
head for the purpose of advertising.