advertising in 21st century by raghav malhotra
TRANSCRIPT
By:
Raghav Malhotra
MBA General
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MDU Rohtak
ADVERTISINGAn unbeatable
weapon in marketing
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• Brand Awareness
• Brand Familiarity
• Brand Comprehension
• Brand Image
• Brand Personality
• Brand Relationship
Information
Persuasion
Reinforcement
Trial
Purchase
Brand
Preference
Repeat
Purchase
Sales
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TV
Ads
Ads
Online
Ads
Mobile Ads
Outdoor
Ads
Events
Ads
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More than 85 % of money continues to be spent on print & TV advertising– Financial Express New Delhi,feb 2,2010
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What?
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Implicit
Integrative
Approach
Blending
of
factors
Sequence
management
No
Explicit Clue
Of
Product
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INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH , ROHTAK
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Books• Marketing Management ,Kotler Keller Koshy Jha
• The (un)common sense of advertising, Sanjay Tiwari
Web• www.Adex.com
• www.AdAge.com
Newspaper Dailies• Business Standard,New Delhi
• The Financial Express,New Delhi
• The Economic Times,New Delhi
Journals & Magazines• AdAge
• Business TodayI.M.S.A.R.