PEDAGOGICAL ANALYSIS OF THE PEDAGOGICAL ANALYSIS OF THE SUBJECT OF COMMERCE ON SUBJECT OF COMMERCE ON

THE TOPIC OFTHE TOPIC OF

ADVERTISINGADVERTISINGSubmitted to:Submitted to: Submitted Submitted

bybyMrs. JyotiMrs. Jyoti NeeruNeeru(Lect in ICET)(Lect in ICET) Class: B.EdClass: B.Ed

Roll No………Roll No………

PEDAGOGICALPEDAGOGICAL

PEDAPEDA GOGYGOGY

CHILDCHILD SCIENCE OFSCIENCE OF TEACHINGTEACHING

ANALYSISBifurcating a topic in to units & submit

and other smaller parts.

PEDAGOGICAL PEDAGOGICAL ANALYSIS IS STEP BY ANALYSIS IS STEP BY

STEP REPRESENTATION STEP REPRESENTATION OF TOPIC FOR BETTER OF TOPIC FOR BETTER

TEACHINGTEACHING

What is advertising?

What is advertising?

Advertising is the nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods and services), or ideas by identified sponsors through the various media.

To gain an To gain an understanding of the understanding of the role of advertising role of advertising within the Marketing within the Marketing Communications MixCommunications Mix

To examine To examine communication and communication and advertising theories advertising theories and their relationship and their relationship with consumer with consumer behaviorbehavior

To develop To develop knowledge of knowledge of advertising strategy advertising strategy and planningand planning

Advertising’s role in Advertising’s role in marketingmarketing

Advertising is one of the numerous tools Advertising is one of the numerous tools used in the promotion, or communication used in the promotion, or communication aspect of marketing. (a promotional or aspect of marketing. (a promotional or communication tool)communication tool)

• Simply put: Advertising Simply put: Advertising exists to help to sell exists to help to sell things.things.

• It is mainly about brandsIt is mainly about brands• It is mainly designed to It is mainly designed to

create and strengthen create and strengthen consumer impressions of consumer impressions of the brandthe brand

• Exception is public Exception is public service advertisingservice advertising

Advertising’s role in marketingAdvertising’s role in marketing Advertising is one of the Advertising is one of the

numerous tools used in the numerous tools used in the promotion, or communication promotion, or communication aspect of marketing. (a aspect of marketing. (a promotional or communication promotional or communication tool)tool)

Functions of Advertising Functions of Advertising To identify products To identify products

and differentiate them and differentiate them from others. (branding)from others. (branding)

To communicate To communicate information.information.

To induce consumers to To induce consumers to try new products and to try new products and to suggest reuse. (new suggest reuse. (new and repeated and repeated consumers)consumers)

To stimulate the To stimulate the distribution.distribution.

1.1. If it creates an impression for a If it creates an impression for a product or brandproduct or brand

2.2. If it influences people to respond in If it influences people to respond in some waysome way

3.3. If it separates the product or brand If it separates the product or brand from the competition in the mind of from the competition in the mind of the consumerthe consumer

Builds awareness of products and Builds awareness of products and brandsbrands

Creates a brand imageCreates a brand image Provides product and brand informationProvides product and brand information Persuades peoplePersuades people Provides incentives to take actionProvides incentives to take action Provides brand remindersProvides brand reminders Reinforces past purchases and brand Reinforces past purchases and brand

experiencesexperiences

Classifications of AdvertisingClassifications of Advertising• Classification by target audience • Consumer advertising: aimed at people who buy for their

own use • Business advertising: aimed at people who buy for use in

business • Classification by geographic area:• International/global advertising (foreign markets)

• National advertising• Regional advertising (in one area or region)

• Local advertising (in only one city or local trading area)

Classifications of Advertisement

Classification by medium:Print advertising (newspaper, magazines, brochures, flyers)

Electronic advertising (television, radio: commercials; Internet)

Outdoor advertising (billboards, kiosks, public transport, events)

Direct-mail advertising (through the Postal Service and by e-mail)

POP (point of purchase) advertising

Advertising Media & Advertising Media & MethodsMethods wall paintings wall paintings

web banners web banners web popups web popups mobile telephone screenmobile telephone screens s shopping carts shopping carts skywriting skywriting human directionalhuman directional blimpsblimps painted vehiclespainted vehicles ““logojets”logojets” in-flight adsin-flight ads

subway platforms subway platforms shopping bagsshopping bags inflatablesinflatables train carstrain cars event tickets and supevent tickets and supermarket receiptsermarket receipts e-mails (spam) e-mails (spam) street furniturestreet furniture

Brand advertising Retail or Local advertising Direct-Response advertising Business-to-Business advertising Institutional advertising Nonprofit advertising Public Service advertising