Enabling innovative solutions through strategic alliances

ADVANCED MARKETING AND GIFT CARD SOLUTIONS FOR NATIONAL & GLOBAL MERCHANTSFirst Data takes you beyond with Advanced Marketing and Gift Card solutions designed to drive

brand loyalty and repeat sales.

HOW WILL YOU GO BEYOND?Today’s marketplace is changing at a rapid pace right down to the

ways your customers buy goods and services. To stay competitive,

it’s crucial for you to implement a payment strategy that delivers

the most value to your business—and realizes the potential of

every transaction.

At First Data, we’re uniquely positioned to help your business

succeed. With more than 40 years of global expertise, hundreds

of products across 28 categories and 25,000 payment experts, we

offer merchants the breadth and depth of solutions and services

others simply can’t. Let alone, from one single, integrated source.

When you partner with First Data for your advanced marketing

and merchant branded gift card program, your business benefits

from First Data’s strong history in prepaid, leading product

innovation, comprehensive consultative services and global

footprint. With First Data advanced marketing and gift card

solutions, you can attract new customers, drive incremental

revenue and build your brand.

45%The number of consumers making purchases at gift card

malls has increased from 38% in 2009 to 45% in 2012.

– 2012 First Data U.S. Gift Card Consumer Insights Study.

Learn more.

Payment Acceptance

Advanced Solutions &Innovation

Mobile

NetworksConsumer

& CommercialPayments

Info & Analytics Prepaid

PRODUCT SUITES

Acquiring

eCommerce

Telecheck and Collecitons

Terminals

Security and Compliance

International Currency

Financing

Pay

men

t Acc

epta

nce

Prepaid

Information &

Analytics

Ad

vanced Solutions

Network Solutions

Is

suin

g &

& Innovation

Acc

ess S

olut

ions

FIRST DATA’S BROAD PORTFOLIOFirst data Gift Card and Advanced Marketing solutions are just one of a

wide range of leading payment offerings you can leverage—all from one

single-source provider.

Gift Card

Advanced Marketing

Payroll & General Purpose

Card Production & Services

GO BEYOND: Advanced Marketing & Gift Cards

Differentiate and Grow Your Brand with First Data ADVANCED MARKETING & GIFT CARD SOLUTIONSIndustry Leading Expertise

Unsurpassed Reliability

Fraud Protection

Relevant Business Advice

Comprehensive Services

First Data has over 17 years of experience in Prepaid

solutions, starting with the industry’s very first gift card

program. Since then, First Data has implemented

thousands of gift card programs and managed many

successful conversions including many of the industry’s

largest programs. Learn more.

First Data Advanced Marketing and Gift Card solutions

start with our reliable gift card processing platform and

include product design, card plastics management,

distribution and back office services. First Data can

help you manage every aspect of your program,

providing end-to-end card services, robust reporting

and advanced marketing tools that help you effectively

target and incent customers.

First Data delivers secure and reliable technology services

with seven consecutive years at 99.9% system uptime.

Our systems have 2x the capacity needed, even during

peak season, with command center monitoring 24x7 and

an unparalleled incident response process.

We offer comprehensive, industry leading point-of-sale

(POS) systems with transaction processing and card

technologies that help protect against gift card fraud.

This includes unique features such as proprietary card

numbering and data structure, PINs and encryption re-

quired for Internet redemption transactions and a

Fraud Watch solution.

A single point-of-contact assures you easy access to

everything you need to manage your program. You

receive exclusive access to customer insights, best

practices, comprehensive industry research, industry

trend information and targeted recommendations that

will help drive your gift card program growth. Learn more.

1,2 – 2012 First Data Gift Card Consumer Insights Study

The ways your customers buy goods and services

are evolving every day. Gift cards continue to grow

in popularity with over 88 percent of consumers

purchasing or receiving a gift card annually1. And gift

cards can generate more revenue for your business,

too. Over 67 percent of consumers report spending

more than the value of their gift cards2.

At First Data, our global experience across the full

payments value chain gives us unique insights into

the marketplace, allowing us to develop the most

innovative and comprehensive solutions merchants need

to leverage more value from every transaction.

First Data Prepaid solutions are no exception. Our

Advanced Marketing and Gift Cards for large merchants

are trusted by over 300 of the world’s largest retail

brands. We offer extensive consultative services to help you

define and implement a successful prepaid offering,

innovative functionality that drives leading-edge merchant

programs, and service in 37 countries worldwide. Our

expertise includes both new program setup and conversions.

Grow your business and your bottom line with the industry’s most complete advanced marketing and gift card solution.

OUR ADVANCED MARKETING & GIFT CARD SOLUTIONS

FIRST DATA ADVANTAGE

Over 17 years of gift card production experience

and over 35 years of experience in card issuing.

Mobile Couponing distribution system that

leverages your gift card program to track the

coupon to redemption.

Innovative and impactful data-driven marketing

solution used to acquire, develop, convert and

retain customers.

Provides consumers the ability to quickly and easily

send a gift to a friend via Facebook, to their mobile

device or email.

Robust, web-based gift card order and program

management system as well as order fulfillment services

for B2B and B2C sales.

Facilitates relationships with gift card resellers and

innovative online distribution options.

An easy to use web-based solution, enabling

consumers to reload funds onto stored-value cards

in real time via a link to a credit card or checking

account.

Restrict promotions to specific items within your store

at point of sale.

Eliminate proliferation and fraudulent use of your

coupons with secure one-time redemption of

promo codes.

Support the delivery of prepaid campaigns

through a mobile device, providing a seamless user

experience and secure authorization & processing

at POS.

Utilizes powerful web-based functionality, Auto-

mated Clearing House (ACH) and Electronic Funds

Transfer (EFT) for funds movement, convenient

reporting, and flexible setup options.

Full range of reporting capabilities in a hosted

environment that save you time and resources.

Provides actionable insights on closed loop

programs, tracking key metrics on activations,

redemptions and reloads across the industry.

Offers prepaid issuing merchants the opportunity

to benchmark the performance of their prepaid

products vs. timely and established industry

metrics.

BENEFITS

Total program management including planning and

forecasting, order management, design consultation,

and inventory and fulfillment services.

Allows you to reach customers through a broad array of

mobile media outlets including social networking sites,

online mapping and directional services, location-based

shopping apps and existing merchant loyalty programs.

Improves campaign response rates by 3X- 7X versus

traditional direct mail using a prepaid incentive card.

Increases sales through the power of social networks,

expanding your gift card program into new markets

and demographics.

Creates new revenue opportunities with reduced

administrative efforts by enabling online B2B and B2C

sales through your website.

Increase brand exposure and boost gift card sales by

expanding the number of channels you utilize for card

distribution.

Encourages repeat card usage and increases frequency

of customer visits through real time processing and

rules-based reloading.

Freedom to create marketing promotions around specific

SKU, product code or department items.

Provides merchants a secure way to deliver promotional

offers that help with driving sales.

Provides a universal commerce experience for the customer

anywhere, anytime and on any device.

Accurate, timely net settlement of gift cards and easy-to-

use reporting which is particularly useful for merchants with

franchise locations.

Enables better decision making with access to better

information by delivering the data you need, when and how

you need it.

Allows subscribers to make timely market decisions and

operational adjustments to optimize your competitive

advantage.

Enables greater insight into competitive performance

through quantitative analysis to help you optimize

strategic decisions that tie into program management or

development.

SOLUTION

Card Production Learn more.

mVoucher

Incentive-to-Action Learn more.

eGift SocialSM Learn more.

Internet Sales Solution

Third-Party Distribution

Reload Automation

Product Code Restriction

PromoProtect

Mobile Services

Franchise Settlement

Business Intelligence

SpendTrend Learn more.

Prepaid Advisor Benchmarking Toolkit

WINNERMost Effective Closed-Loop or RAN Prepaid Card Program

First Data was honored three years in a row by Paybefore

for Best in Category Awards.

Learn more.

Advanced Marketing & Gift Card Solutions THAT DELIVERWe’ve designed our advanced marketing and gift card solutions

specifically around the needs of businesses like yours.

Generate Incremental RevenueGift cards are not only popular as gifts,

they can even change purchasing plans.

When redeeming a gift card, 22 percent

purchased an item they had not planned to

spend money on, 9 percent bought a more

expensive version of an item they planned

to buy and 4 percent purchased an item

from a store they don’t normally shop at.1

This means incremental revenue for your

business - and potentially a new repeat

customer.

First Data provides the tools, resources and

guidance to help manage and grow your

gift card program. You’ll have access to

a comprehensive suite of market studies,

including annual Consumer Insights,

semi-annual Mystery Shopping, Legislative

Reviews and more.

Maintain System ReliabilityLike most merchants, you want a reliable

gift card system that’s going to stay up

and running, especially during peak selling

seasons and the holidays. You require a

reliable service provider that has a stable,

well-tested platform.

First Data has a proven track record for

reliable uptime: 99.9%, year after year for

the last seven consecutive years. Backed

by our Service Level Agreements, First Data

provides you the assurance you need.

Innovate Your Gift Card ProgramMultiple factors are converging to

propel the growth of e-gifting, with

20 percent of consumers likely to send

an e-gift.2 Contributing to this growth

include the proliferation of social

networking sites, the convergence of

mobile and Internet technologies and

the continued desire for convenience

and immediacy. Social networks present

a tremendous opportunity for businesses

to target consumers, especially people

in the difficult to reach 18-to-25 year old

demographic.

The First Data Advanced Marketing

Solution allows you to expand your existing

gift program. Today’s consumers expect

meaningful, personalized incentives and

offers through channels they use, such as

online, social media and mobile.

1,2 – 2012 First Data U.S. Gift Card Consumer Insight Study.

99.9%Twenty percent of consumers are

interested in sending an e-gift2

20%35%Thirty five percent of consumers receiving

gift cards change their purchasing plans,

resulting in additional sales for the merchant 1

99.9% uptime means quicker transactions

and happier customers

HOW DO YOU GO BEYOND TO…• Execute a gift card program seamlessly?

• Differentiate your gift card program from your competitors?

• Drive incremental growth through advanced marketing programs?

• Attract new customers and build existing customer loyalty?

• Reduce fraud?

FIRST DATA. Advanced Marketing & Gift Card Solutions

FIRST DATA GOING BEYOND+40 years in the business

+28 product categories, hundreds of products

$1.4 trillion settled annually

53 billion transactions annually

FOR MORE INFORMATIONContact your sales representative or visit firstdata.com

© 2013 First Data Corporation. All Rights Reserved. All trademarks, service marks and trade names referenced in this material are the property of their respective owners.

3667 0113