advanced accounting (candidates admitted from 2014 onwards...

Course TitleCourse

Code

Equivalent

Code

Principles of Accountancy


(Candidates admitted from 2014 Onwards)



U16CM101

U12CM101

U12CM101

U08CM101

U16CM101

Business Management

Business Management


Business Management

U16CM1Y1

U08CM102

U08CM102

U16CM1Y1

Business Economics

Business Economics


Business Economics

U16CM1Y2

U08CMY11

U08CMY11

U16CM1Y2

Advanced Accounting


Advanced Accounting

U12CM305 U12CM305

Financial Accounting

Financial Accounting U11CM305

U08CM305

U11CM305

Business Communication (Candidates admitted from 2014 onwards)

Business Communication

U08CM3:1

U08CM3:1

U08CM3:1

Principles of Marketing

(Candidates admitted from 2014 onwards)

Principles of Marketing

U08CMY33

U08CMY33

U08CMY33

Income Tax Law and Practice


Income Tax Law and Practice

U08CM507

U08CM507

U08CM507

Corporate Accounting


Corporate Accounting

U08CM508

U08CM508

U08CM508

Quantitative Techniques


Quantitative Techniques

Quantitative Sciences - II /

Advertising Management


Advertising Management

U12CM5:1

U12CM5:1

U08CM5:1/

U10CM5:2

U10CM5:2

U08CM5:2

U12CM5:1

U10CM5:2

Financial Management


Financial Management

U08CMY55

U08CMY55

U08CMY55

Soft Skills (Candidates admitted from 2014 onwards)

Soft Skills

Soft Skills

U14CM5S3

U11CM5S3

U08CM5S5

U14CM5S3

Programme: B.Com

OFFICE OF THE CONTROLLER OF EXAMINATIONS

BISHOP HEBER COLLEGE (AUTONOMOUS), TIRUCHIRAPPALI

Course TitleCourse

Code

Equivalent

Code

Banking Theory Law and Practice




Banking and Currency

Banking and Currency

U16CM202

U12CM203

U12CM203

U11CM203

U08CM203

U16CM202

Company Law

Company Law (Candidates admitted from 2014 Onwards)

Company Law

U16CMY23

U08CM204

U08CM204

U16CMY23

Business Statistics

Business Statistics


Business Statistics

U16CMY24

U12CMY22

U12CMY22

U16CMY24

Quantitative Sciences - I

Quantitative Sciences - I

U10CMY22

U08CMY22

U10CMY22

Cost Accounting


Cost Accounting

Cost Accounting

U11CM406

U11CM406

U08CM406

U11CM406

Commercial Law


Commercial Law

U08CM4:1

U08CM4:1

U08CM4:1

Human Resource Management


Human Resource Management

U08CMY44

U08CMY44

U08CMY44

Labour Laws

Salesmanship and Personal Selling

U10CM4S4

U08CM4S4U10CM4S4

Business Mathematics U08CM610 U08CM610

Management Accounting

U08CM611 U08CM611

Financial ServicesU08CM612

U08CM612

Auditing U08CM613 U08CM613

Entrepreneurial Development U08CMY66 U08CMY66

Services Marketing U08CM6S6 U08CM6S6

Introduction to Accountancy

Commercial Geography

U10CM3E1

U08CM3E1 U10CM3E1

Principles of Commerce U08CM4E2 U08CM4E2

NMEC - I & II

4

DEPARTMENT OF COMMERCE

BISHOP HEBER COLLEGE ( Autonomous )

( Nationally Reaccredited with A + by NAAC )

BACHELOR OF COMMERCE ( 2014 – 2017 )

SCHEME OF SUBJECTS & SYLLABUS

SEMESTER I

CORE I PRINCIPLES OF ACCOUNTANCY

HOURS PER WEEK: 6 CREDITS: 4

Objectives:

1. To enable the students to understand the basics of accounting and procedures for the preparation of final

accounts of sole proprietors.

2. To make them aware of methods of recording the depreciation and self-balancing legers.

4. It provide the base for preparation of final accounts for the Non-Profit organisations.

3. Help them to understand the method of recording transaction for the special type of transactions.

Unit I: Preparation of final accounts of sole proprietors.

Introduction to accounting – Basic concepts and conventions - Journal Entries – Ledger – Trial

balance – Final Accounts (Trading Profit and Loss account, Balance sheet), Adjustments.

Unit II: Depreciation Accounting and Bank Reconciliation Statement.

Concept of depreciation – causes of depreciation – factors affecting amount of depreciation -

methods of recording depreciation(when provision for depreciation account is maintained, and when

provision for depreciation account is not maintained) – methods of providing depreciation (SLM method,

WDV method) - Bank Reconciliation Statement (with adjusted cash book).

Unit III: Accounts of Nonprofit organisations.

Final Accounts of Nonprofit organisation - Receipts and payment accounts – Income and

Expenditure - Balance sheet – preparation of receipt and payment account from income and expenditure

account and Balance sheet – Preparation of opening and closing balance sheet from given income and

expenditure account and receipt and payment account.

Unit IV: Accounts for special transactions.

Bill of exchange (Excluding Accommodation Bills): Meaning – Recording transaction in case of

Retiring a bill under Rebate – Dishonour of a bill – Renewal of a bill – Insolvency of the drawee.

Consignment: Meaning – commission – Valuation of unsold stock in the hands of consignee –

Treatment of abnormal loss – Treatment of normal loss – accounting treatment in the books of consignor –

accounting treatment in the books of consignee.

Unit V: Joint venture:

Meaning – Methods of recording Joint Venture transactions – Recording the transactions in a

separate set of books – Recording the transactions in the books of only one co-venturer – Recording the

transaction in the books of all the coventurers.

5

SEMESTER –I

CORE II BUSINESS MANAGEMENT

Hours per week 4 Credits:4

OBJECTIVES:

To expose the various concepts in business management.

To provide the knowledge of planning

To understand the concept of organizing.

To get acquainted with the basic concepts of staffing and directing.

To learn and understand the concept of coordination and controlling.

Unit I Business – Nature and Scope – Profession – features of profession – employment –

Difference between Business, profession and Employment –Objectives of modern

Business – Scope of business – Industry – types –Trade and Aids to Trade.

Management: Definition – Evolution of Management thought – Nature

Scope.Management Vs Administration.

Unit II Planning : Nature-Scope – Purpose – Process of planning- Types of planning-

Merits and Demerits – planning premises-MBO.

Unit III Organising: Nature – Types – Departmentation – Span of control – Delegation of

Authority – centralization – Decentralization.- committee form of organization.

Unit IV Staffing : Nature – Elements – importance of staffing – Techniques.

Directing:communication-Elements of communication process-Barriers to communication

– how to over come barriers- Leadership-Meaning-Styles. Motivation –

Theories.(Maslow’s,Herzberg’s, McGregor’s ,Vroom’s)

Unit V Coordination: Nature of coordination – Problems of Coordination – Effective

Coordination.

Controlling: Process – Fixation of Standards – Measurement of performance.

TEXT BOOK : C.B. Gupta - Business Management

REFERENCE: Peter F Drucker – Essence of Management

P.C.Tulsian and Vishal Pandey– Business organization and management

L.M. Prasad - Principles of management

M.C.Shukla -Business Organisation and Management

8

SEMESTER II

Hours per week 5 Credits: 4

CORE IV COMPANY LAW

OBJECTIVES

At the end of this course, students shall be able

1. To learn the provision of company act 2013 and their practical application in managing

the company.

2. To learn the provision of Memorandum & Articles of the company.

3. To learn the procedures of Meetings of the company

4. To learn the appointment of Directors of the company.

5. To know about the process of Winding up of the company.

Unit I Introduction To Company act 2013

Introduction-Company definition-Characteristics-Types of companies-Features of

public company and private company- Conversion of public company into private

company-Companies registration -Lifting up of corporate veil.

Unit II Memorandum & Articles

Memorandum of association-Contents-Alteration of memorandum- Articles of association

–contents –Alteration of Articles –Doctrine of Constructive notice – Doctrine of Indoor

management-Prospectus.

Unit III Meetings

Introduction-Definition-General meeting of shares holders-Statutory meeting-Annual

general meeting-Extraordinary general meeting Class meeting-Quorum for meeting-Proxy-

Resolution-Minutes.

Unit IV Directors

Board of directors-Appointment of directors-Appointment of directors by small share

holders-Appointment of additional director, alternate directors, nominee directors Women

Directors - Powers & Duties of directors-Vacation of office of directors-Register of

director-Removal of directors.

Unit V Winding Up

Dissolution of company-Winding up by court-Voluntary Winding up-.General provisions

on Winding up.

10

SEMESTER-III

CORE V ADVANCED ACCOUNTING

Hours per week 5 Credit : 5

Objectives

After going through this chapter you will be able to

1. Understand the meaning and nature of partnership, the partnership deed and its contents.

2. Prepare Revaluation account for recording changes in valuation of assets and liabilities at the time

of retirement of a partner

3. Follow the accounting procedure when two or more than two firms amalgamate

4. Understand the purpose of branch accounting and the salient features of dependent branches under

debtors system and stock and debtors system

5. Make appropriate accounting adjustments for inter-departmental transfer of goods or services

UNIT I INTRODUCTION AND SPECIAL ASPECTS: Partnership accounts-Essential

characteristics of partnership-Final accounts-adjustments after closing the accounts-Fixed and

Fluctuating capital-Goodwill.

UNITII PARTNERSHIP ACCOUNTS: ADMISSION,RETIREMENT,DEATH AND

JOINT LIFE POLICY: Admission-Retirement-Death of a partner-Joint life policy

UNIT III PARTNERSHIP ACCOUNTS: AMALGAMATION & SALE OF FIRMS:

Amalgamation of partnership firm-Dissolution of partnership firms-Modes of dissolution of a firm-

Accounting entries-Insolvency of partners-Sale of a firm to a company-Gradual realisation of

assets and piecemeal distribution

UNIT IV BRANCH ACCOUNTS: Branch accounts-Dependent branch-Debtors system-Stock

and Debtors system-Final accounts system-wholesale branch-independent branch

UNITV DEPARTMENTAL ACCOUNTS: Departmental accounts-methods of accounting-

joint expenses-Inter departmental transfers-Insurance claims-Loss of stock and Loss of profit

Text: R.L.GUPTA &V.K.GUPTA- Principles and practice of Accountancy, Eleventh

edition-2005 , Sultan & Sons, New Delhi

Reference:

RSN PILLAI BAGAVATHI & S UMA - Fundamentals of Advanced Accounting,Second

revised edition-2008 S.Chand & Company Ltd,New Delhi

S N MAHESHWARI S K MAHESHWARI - Financial Accounting

Fourth revised & Enlarged edition-2005 Vikas publishing house pvt Ltd New Delhi

N VINAYAGAM & B CHARUMATHI - Financial Accounting

Second revised edition-2008 S.Chand & Company Ltd,New Delhi

11

SEMESTER – III

Elective I BUSINESS COMMUNICATION U08CM3:1


OBJECTIVES

At the end of the course students shall be able to express in English and shall be able to write

various business letters to suit various business strategies.

Unit I Nature and scope of business communication – meaning and importance of

communication in business – “ You Attitude” – Characteristics of an effective letter –

kinds of business letters – layout – barriers to communication.

Unit II Enquiries and replies – Orders and their Execution – Credit and Status enquiries –

Complaints and adjustments.

Unit III Collection letters – Circular letters – Sales letters – Bank correspondence – Import and

Export correspondence – Agency correspondence.

Unit IV Application for jobs –Resume Writing - Report writing – kinds of reports – Press reports –

Market reports.

Unit V Information technology and the future trends in communication – Online

communication – internet – e-mail –e-commerce, teleconference.

Text : Rajenderpal and Korlahalli

References: R.S.N. Pillai and Bhagavathy - Modern commercial correspondence, Sultan Chand

P.D. Chaturvethi and Mukesh Chadurvethi – Business communication

M.S. Ramesh and CC. Pattanshetti - Effective Business English correspondence.

12

SEMESTER – III

ALLIED III PRINCIPLES OF MARKETING U08CMY33


OBJECTIVES

At the end of the course students shall be able to learn the principles of marketing and shall be

able to practice the skills of marketing.

Unit I Introduction – Meaning – Needs, wants, demand, products, value, satisfaction, quality,

exchange, transaction, relationship, markets, Marketing – Evolution of the concept of

marketing.

Consumer behaviour – Factors affecting consumer behaviours – Buying decision

behaviour – Buying decision process - Market Segmentation

Unit II Product – Features, classifications, product planning and development, product life

cycle, branding , packaging.

Unit III Pricing – Meaning – objective – factors affecting pricing – New product pricing strategy

– price adjustment strategy.

Physical Distribution – Channels, types, channel functions, selection of Channels,

wholesaling, - Emerging trends in Retail Trade- E – marketing portals.

Unit IV Promotion – promotion mix – Advertising – Sales promotion techniques – personal

selling – public relations.

Unit V . Customer relationship marketing .E – marketing, online marketing- telemarketing.

Text : RSN Pillai and Bhagwati - Marketing

REFERENCE : Phillip Kolter and Gary Armstrong - Principles of MarketingWilliam

Stanton - Principles of marketing

Sherlekar - Marketing

14

SEMESTER – III

NMEC I INTRODUCTION TO ACCOUNTANCY U10CM3E1


OBJECTIVES

At the end of the course students shall have an understanding of basic accounting concepts and

shall have acquired skills in preparing various accounts.

Unit I Introduction – Meaning of Accounting, accountancy, Book keeping – Differences

and Relationship – Concepts – conventions – Accounting terms – Difference

between single entry and Double entry Accounting.

Unit II Principles of double entry – Journal – Recording the transactions in the books of

Prime entry – Relation between Journal and Ledger.

Unit III Ledger – sub divisions of Ledger – Ledger posting and preparation of Trial Balance.

Unit IV Trial Balance – Meaning – Differences between Trial Balance and Balance Sheet

– items to be debited and credited in the Trail Balance – Preparation of Trial

Balance without Ledger.

Unit V Capital and Revenue expenditure – Capital and Revenue Incomes – preparation of

Manufacturing Account – Final Accounts without Adjustments.

Text Book: Principles of Accountancy – K.L. Nagarajan, N. Vinayagam, P.L. Mani

- Eurasia Publishing House ( PVt) Ltd, Delhi

References : Principles of accountancy – Dalston L. Cecil, Jenitra L. Merwin – Learntech Press

Principles of Accountancy – C. B. Gupta- Sultan Chand &Sons

15

SEMESTER IV

CORE VI COST ACCOUNTING U11CM406

HOURS PER WEEK: 5 CREDITS: 5

Objectives:

1. To familiarise the students on the importance of cost ascertainment, reduction and control of

Material, Labour and Overheads.

2. To develop the skills needed to apply costing technique for each element of cost.

3. To help students to understand the procedures to calculate the cost of the products and services.

Unit I: Cost Accounting introduction & Material control.

Definition of Cost, Costing, Cost Accounting, Cost Accountancy – Classification of cost – Elements of

cost – Cost Centre – Cost unit – Cost control – Cost reduction – Material control – Purchase control –

Stores keeping and stock control and inventory control – Levels of stock and EOQ – ABC Analysis –

Pricing of material issues (LIFO, FIFO, Simple Average, Weighted Average methods).

Unit II: Computation and control of Labour cost.

Meaning of Labour cost – Labour turnover – Methods and measurement of Labour turnover (Separation

method, Replacement method and Flux method) – Idle time and Overtime - Methods of remuneration -

Time rate system - Piece rate system (straight piece rate system, Taylors differential piece rate system,

Merrick’s Multiple or differential piece rate system, Gantt’s task and bonus plan) – Premium Bonus plans

(Halsey premium plan, Halsey-weir scheme, Rowan plan, Barth’s variable sharing plan, Emerson’s

Efficiency plan, Bedeaux’s point premium system).

Unit III: Overheads.

Meaning and Definition of overheads – Allocation of overheads – Apportionment – Primary distribution –

Secondary distribution (Repeated and simultaneous equation method) – Absorption of overheads – Types

of overhead rate – Methods of absorption of overhead (Direct material cost, Direct Labour cost, Prime

cost percentage, Direct Labour hour, Machine hour rate – Computation of machine hour rate, Under and

over absorption of overheads.

Unit IV: Cost sheet, Tenders and quotations &Methods of costing (Job, Batch and Contract).

Cost sheet or statement of cost – Treatment of stock or incentives – Tender and quotations –

Reconciliation of cost and financial accounts - Job costing – Definition of job and Job costing – Job

costing procedures – Forms used in job costing – Batch Costing – Determination of Economic Batch

Quantity – Contract costing – Recording of Costs of a Contract – Recording of Value and Profit on

Contracts – Profit or Loss on Contracts – Escalation clause – Cost plus Contracts

Unit V: Methods of costing (Operating Costing and Process Costing).

Operating and operation costing – Operation and service costing – Transport Costing – Costing

Procedures in Transport of Costs – Presentation of Costs – Computation of Cost Unit in Road Transport

Business – Importance of Running Kilometers – Types of problems - Process Costing – Meaning of

Process Costing – Costing procedures – Important aspects of Process Costing – Process Losses – Inter

process profits – Work-in-progress and Equivalent Production – Joint Products Costing – By-products

Costing.

Text Book: Reddy T.S. &Hari Prasad Reddy Y., (2012). Cost Accounting, Margham

Publications: Chennai.

References: 1. Murthy &Gurusamy S, (2000). Cost Accounting, Tata McGrawHill Publications: New

Delhi.

2. Jain S.P &Narang K. L., (2012). Cost Accounting, Kalyani Publications:

New Delhi.

Theory 25%, Problem 75%

16

SEMESTER – IV

ELECTIVE II COMMERCIAL LAW U08CM4:1


OBJECTIVES

At the end of the course, students shall be able to learn the Fundamentals of laws pertaining to

ordinary contracts and special contracts.

Unit I Introduction – Scope, Growth and Source. Nature and kinds of Contracts –– Void,

Voidable and Valid agreement – Contingent Contract - Essential Elements – Offer and

Acceptance.

Unit II Consideration - Capacity of Parties – Free Consent – Legality of Object – Void

contracts

Unit III Performance of contracts – Discharge of contracts – Remedies for Breach of contract.

Quasi contracts.

Unit IV Special contracts : Indemnity and Guarantee – Bailment and Pledge - Agency

Unit V Sale of Goods Act 1930 – Difference between Sales and other disposition of goods –

Conditions and Warranties – Transfer of property in and title of goods – Rights of

unpaid seller.

TEXT : N.D.Kappor - Essentials of Mercantile Law, Sultan Chand

REFERENCE : K.R.Bulchandani - Business law for management – Vikas

Tulsian P. C - Business Law for management

17

SEMESTER – IV

ALLIED IV HUMAN RESOURCE MANAGEMENT U08CMY44


OBJECTIVES

At the end of the course, students shall be able to appreciate the role of Management in personnel

functions and in maintenance of personnel of an Organization.

Unit I Human Resource management – Definition– Personnel principles and policies.

Unit II Human resource Planning – Characteristics – Need for Planning – HRP process – Job

Analysis - Job Design – Job Description – Job Specification.

Unit III The selection process – Placement and Induction – Training and Development –

Promotion – Demotions – Transfers – Separation – Attrition.

Unit IV Compensation Management – Fringe Benefits – Job Evaluation Systems.

Unit V Employee maintenance and integration – Welfare and Safety – Accident Prevention –

Employee Motivation – Morale – Need and Measures Industrial social work.

TEXT: Khanka - Human Resource Management

Reference Edwin Flippo - Personnel Management

Biswanath Ghosh - Human Resource Development and Management , Vikas

C.S.Venkatraman and Srivatsava – Personnel Management and Human Resources.

Dale Yoder and Paul Standohar – Personnel Management and Industrial relations.

20

SEMESTER – V

CORE VII INCOME TAX LAW AND PRACTICE U08CM507


OBJECTIVES

At the end of the course, students shall be able to learn the concepts of taxation in general and

income tax in particular and shall be able to calculate tax on incomes under different heads.

Unit I Introduction : Basic concepts – agricultural income – Capital and Revenue – Residential

Status and incidence of tax – exempted incomes.

Unit II Computation of income – Salaries : Salary - meaning – basis of charge – different

forms – profits in lieu of salary – allowances ( taxable and not taxable ) – Tax treatment

of provident fund - permissible deductions – tax liability

Unit III Computation of income – House property – Basis of charge – determination of Annual

Value – income from let out and self occupied house property – deductions available u/s

24.

Unit IV Income chargeable to tax – Profits and Gains of Business or Profession : Meaning of

business or profession – Concept of income – constituents of income – general

principles regarding deductions – deductions u/s 30,31,32,and 35 – Specific deductions

– valuation of stock.

Unit V Income chargeable to tax – capital gains and other sources : Capital gains : basis of

charge – transfer – capital asset – deemed transfer – transfer not regarded as transfer –

computation of short and long term capital gains – indexed cost of acquisition and

improvement – exemptions u/s 54,54B,54D,54EC,54ED,54F,54G and54H

Other sources : General incomes u/s 56 ( 1) – Rent, Royalties , University

remuneration, Family pension, subletting etc – Special incomes u/s 56 ( 2) – dividend,

winning from lotteries, interest on securities etc. – Deductions expressly disallowed –

TEXT : Vinod Singhania - Students guide to income tax, Taxman

REFERNCE : Gaur and Narang - Income tax, law and practice, Kalyani

Dinkar pagare - Law and practice of income tax, Sultan Chand

Theory – 25 %, Problems – 75 %

21

SEMESTER – V

CORE VIII CORPORATE ACCOUNTING U08CM508


OBJECTIVES

At the end of the course, student shall be able:-

1. To gain insight knowledge of share capital and its calculation. 2. To know about the concept of debentures and its workings. 3. To have a conceptual and accounting idea on Amalgamation and Reconstruction of

companies. 4. To gain knowledge in Holding of subsidiary company Accounts. 5. To learn about the Accounts related to liquidation of Companies and its procedures.

Unit I Accounting for Share capital:-

Issues of shares – Allotment – Forfeiture – Reissue of forfeited shares - Redemption of preference shares -

Valuation of shares (Net Asset Method, Yield method and Fair value method).

Unit II

Accounting for Debentures :-

Issue of Debentures at Par, Discount and Premium – Redemption of Debentures – Simple sums in

Sinking fund method – Purchase of own debentures in open market.

Unit III

Problems in Amalgamation and Internal Reconstruction of Companies :-

Accounting for amalgamation in the nature of purchase and merger– Internal reconstruction - profits prior

to incorporation.

Unit IV

Accounting for Holding and subsidiary Companies :-

Holding Companies (including intercompany holdings with one subsidiary company)

– Consolidation of Balance sheet – treatment of mutual Owings - contingent liabilities – unrealized profit

– revaluation of assets – Minority interest.

Unit V

Accounts relating to liquidation of Companies :-

Liquidator’s final statement - order of payment - preferential payments (creditors) - overriding

preferential payments - preparation of statement of affairs.

Text Book :- Reddy and Moorthy - Corporate Accounting - Margham publications.

REFERENCES: Shukla Grewel and Gupta - Advanced Accounts II, Sultan Chand

Gupta and Radha - Advanced Accountancy. S. Chand

Jain & Narang - Advanced Accountancy II ,

23

SEMESTER – V

ELECTIVE III QUANTITATIVE TECHNIQUES U12CM5:1


OBJECTIVES

At the end of the course, students shall be able to apply the techniques of Operations research in

solving complex issues of business.

Unit I Operation research – Origin and development – Role in decision making characteristics

– Phases – General approaches – Linear programming problem – Applications and

limitations formulation of LPP- graphical solution – Simplex Method ( excluding dual

problem )

Unit II Transportation problem – North West corner method – Least cost method - Vogle’s

approximation method – Moving towards optimality - Stepping stone & MODI methods -

Assignment problem.

Unit III Queuing theory – Game Theory - Simulation

Unit IV Replacement decisions – Replacement policy without change in money value

Replacement of items that fail completely ( group replacement ) simulation Application

in finance and accounting.

Unit V Decision analysis – EMV criterion – EOL and EVPI – Decision tree analysis - PERT –

CPM – Construction of network diagram – Simple CPM calculations Application in

finance and accounting .( Excluding crash )

TEXT : P.R.Vittal - Operation Research, Margham

REFERENCE V.K.Kappoor - Operations Research

S.C.Kothari - Quantitative techniques

P.Mariappan - Operation Research

P.C.Tulsian & Vishal Pandey - Quantitative techniques, Pearson Ed

Theory – 25 %, Problem –75 %

24

SEMESTER – V

ELECTIVE III ADVERTISING MANAGEMENT U10CM5:2


OBJECTIVES

At the end of the course, students shall be able to learn the role of Advertising in commercial

endeavours and shall be able to appreciate functions of advertising and advertising agencies.

Unit I Advertising in Marketing Mix – Nature, Scope, Kinds – advertising as a career –

economics aspects of advertising.

Unit II Marketing research for advertising – Consumer , media and product research –

Advertising Strategy - : Objectives , principles, DAGMAR – Advertising budget:

process, appropriation methods.

Unit III Advertising campaign : Planning Creativity, USp. Psychology, appeals Advertisement

copy: Types , components, essentials, - Copy layout : Visualisation to layout, requisites

– Advertising Media : Types, Selection Scheduling – New media options : Internet.

Unit IV Advertising Agency : Functions , organisation – agency relationship with client and

with media selection of an agency – agency compensation.

Unit V Measuring effectiveness of advertising : Pre and post testing, advertising audit – Social

, ethical and legal aspects of advertising – Control and regulation over advertising.

TEXT: S.A.Chunawalla,K. J Kumar, K.C. Sethia, G.V.subramanian UG Suchark

Advertising theory and practice 4th Ed. Himalaya.

Reference: Manendra Mohan – Advertising Management – Concepts and Cases,TMH

S.A.Chunawalla – Advertising Sales and Promotion Management , Himalaya

M.N.Mishra – Sales Promotion and Advertising Management 2nd

Ed, Himalaya.

25

SEMESTER – V

ALLIED V FINANCIAL MANAGEMENT U08CMY55


OBJECTIVES

At the end of the course, students shall be able to learn the concepts of Financial Management and

shall be able to identify problems in financing areas of the company and solve them.

Unit I Meaning and Scope of Financial Management- Environment of Finance – The time

value of Money – Risk and Return – Valuation of Securities.

Unit II Working capital management – Working capital policy – cash management – Credit

management – inventory management.

Unit III Capital Budgeting – Basics of Capital Budgeting – Cost of Capital : Cost of equity-

Cost of debentures – Cost of preference shares – Cost of other sources of capital.

Unit IV Capital structure and dividend policies – capital structure and cost of capital – planning

the capital structure – Dividend policy and share valuation – Long term financing –

Sources of long term finance – raising long term finance – basics of stock market in

India and other financial institution.

Unit V Leverages – Operating leverages – Financial Leverages – Total Leverage – Financial

planning and budgeting.

TEXT Prasanna Chandra – Fundamentals of Financial Management, TMH

REFERENCE

I.M.Pandey – Fundamentals of Financial Management, Vikas

M.Y.Khan and P.K.Jain – Fundamentals of Financial Management, TMH

Joseph Anbarasu and N Janakiraman – Financial and Invest Management, S.Chand

Vyuptakesh Sharu – Fundamentals of Financial Management, Pearson Ed.

Van Horne and Wachawicz Jr. – Fundamentals of Financial Management, Pearson Ed.

Theory – 25 %, Problems – 75 %

27

SEMESTER – VI

CORE X BUSINESS MATHEMATICS U08CM610

Hours per week :6 Credits: 5

Objectives:

At the end of the course, students shall be able

1. To get an adequate knowledge in basic mathematics, aptitude and can acquire the knowledge to

incorporate in competitive exams.

2. To learn the concept of Set language and Progression.

3. To learn the techniques of differentiation and application in economics .

4. To learn the maxima and minima and applying in business decisions.

5. To know the concept of matrix and its operations.

Unit I- NUMBER SYSTEM

Number system – Surds and Indices – Logarithm – Simultaneous and Quadratic equations,

Unit II - SET THEORY AND PROGRESSION

Basic concepts – Sub set – Operation of sets – Arithmetic, Geometrics and harmonic progression.

.Unit III- DIFFERENTIAL EQUATION

.

Limit – Continuity – changes in related variables – Average concept – and marginal concept – Differential

coefficient – Standard forms – the techniques of differentiation – Rules – Concept of differential equation

– Higher order derivatives – Application in economics.

Unit IV- INTEGRAL CALCULUS

.

Increasing and Decreasing functions – Maxima and Minima – Application : Integration: Standard forms –

Rules - Definite integral – Standard forms method of partial fractions – Integration by parts –

Application. ( Simple Integration )

Unit V -MATRIX

.

Basic concept of Matrix – Addition – Scalar Multiplication – Multiplication of a matrix by a matrix –

inverse of a matrix – Linear equations and matrix Input output matrix.

TEXT Book : P.R.Vittal - Business Mathematics, Margham.

REFERENCE : Dr. D. Joseph Anbarasu - Business Mathematics

Learntech Press, Chennai

28

SEMESTER – VI

CORE XI MANAGEMENT ACCOUNTING U08CM611


OBJECTIVES

At the end of the each unit, students shall be able to

1. Understand the perspective of management accounting 2. Apply the techniques of management accounting to a given accounting situation in business. 3. Analyse the flow of funds and cash of the business firm 4. Calculate Breakeven point of the business 5. Prepare different types of budgets

Unit I FUNDAMENTALS OF MANAGEMENT ACCOUNTING

Management Accounting - Definitions – Objectives – Scope and functions – Advantages and limitations of management accounting – Management accounting –

principles – Installation of management accounting systems. Distinction between

management accounting and financial accounting. Management accounting VS Cost

accounting – Management Accounting functions.

Unit II FINANCIAL STATEMENTS

Meaning and types of financial statements – Analysis and interpretation of financial

statements – Techniques of financial analysis – Limitation of financial analysis.

Meaning – Classification of ratios – Advantages and limitations of ratio analysis – computation of ratios.**

Unit III PREPARATION OF FUND FLOW STATEMENT AND CASH FLOW STATEMENT Meaning

– Uses of fund flow statement – Distinction between fund flow statement and income statement – Parties interested in fund flow statement – Limitations of fund flow statement – Preparation of

fund flow statement.

Meaning – preparation of Cash flow statement – Difference between cash flow analysis

and fund flow analysis – Utility of cash flow analysis and limitations of cash flow

analysis.

Unit IV MARGINAL COSTING AND BREAK EVEN ANALYSIS Definitions of marginal costing – Features – Merits and demerits of marginal costing – CVP analysis Meaning –m Merits and demerits – Construction of break even chart – Assumptions

underlying CVP analysis and break even chart – Managerial uses of BEP analysis.

Unit V BUDGETARY CONTROL AND STANDARD COSTING

Definition – Meaning – advantages and disadvantages of budgetary control – Installation of budgetary control system – requirements of a good budgetary control

system – Classifications of budgets – Zero base budgeting meaning – definition – steps

in ZBB – advantages in ZBB

Definition – advantages – limitations – distinction between budgetary control and standard

costing – estimated cost Vs standard cost – Preliminary steps for establishing a system of standard costing – variance in standard costing – meaning – types of variance

( material and labour )

RECOMMENDED TEXT : 1.Management accounting by Dr.R.Ramachandran and Dr.R.Srinivasan – sriram publication

2. Management Accounting by R.S.N.Pillai & V.Baghavathi – S.Chand & Co

Theory – 25 %, Problems – 75 % ** Questions relating to the Preparation of Financial Statements from ratios given to be avoided.

29

SEMESTER – VI

CORE XII FINANCIAL SERVICES


OBJECTIVES

At the end of the course, students shall be able:

1. To know about the various financial services.

2. To gain knowledge of the financial market.

3. To get awareness of the credit rating and its operations. 4. To learn about the mutual fund and merchant banking services to the people.

5. To get insight knowledge in Leasing and Hire purchase functions to the society.

6. To know about the concept of Dematerialisation. 7. To gain knowledge of the Factoring and forfaiting services.

Unit I

Introduction to Financial services:

An overview of financial system in Markets – Objectives of financial system – Types of financial services

– Regulation of Financial services – Problems and Prospects of Financial service sector.

Introduction to Financial Market:

Management of NIM – Secondary market Vs NIM - Functions of Stock exchanges –– National Stock

Exchanges – OTCEI- Non Banking Financial Institutions

SEBI Functions and Workings - Listing of securities.

Unit II

Credit Rating:

Definition- Features – Advantages – Credit rating system (Growth Factors) – GlobalCreditRating agencies

– Rating agencies in India (CRISIL, IICRA, CAREDCR) - Credit rating symbols – Credit rating process

and its limitations.

SEBI Guidelines – Future credit rating in India.

Unit III

Mutual Funds:

Meaning – Classification – Functions – Importance – Risk involved in M.F) – Commercial banks and

Mutual Funds (includes UTI, LIC) -.

General guidelines of M.F. – Future of mutual fund industry.

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Merchant Banking:

Concept – Services - Merchant bankers in the market making process – Arranging intercorporate Loans –

Scope of merchant banking in India.

Unit IV

Leasing:

The concept –Types of lease – Structure of leasing industry – Legal aspects – Problems and prospects.

Hire purchase:

Meaning – Hire purchase –Leasing VS Hire purchase – Problems and prospects of hire purchase in India.

Unit V

Dematerialisation & Rematerialisation:

Meaning – objective – Functions – Merits and Demerits – Progress of demat in India – NSDL & CDSL

(Growth & Functioning)

Factoring & Forfaiting:

The concept – significance – types – factoring mechanism – factoring in India.

Forfaiting - Definition – Factoring Vs Forfaiting – Problems and prospects of forfaiting.

Text Book:-

1. Dr. D.Joseph Anbarasu - Financial Services 3rd

Ed, Sultan Chand & Sons.

2. Gordon Natarajan - Financial Markets and Services – Himalaya publishing House

REFERENCE: 1. S.C.Kuchal – Financial Management, Vikas

2. C.R.Kothari – Investment Banking and Customer service, Arihant.

3. Verma & J C Merchant – Organisation and Management, TMH

4. Dr.S.Gurusamy - Essentials of Financial services – MC Graw Hill.

31

SEMESTER – VI

CORE XIII AUDITING


OBJECTIVES

At the end of the course the students shall

1. be able to gain knowledge about the basic principles of auditing and its classification

2. be able to distinguish between internal check, control and audit.

3. be able to know about Electronic Data Processing Audit and Investingation.

4. know about an auditor and his work in relation to companies.

5. have more knowledge about various institutional auditing.

Unit I INTRODUCTION

Definition – Objective of an Audit – Role of auditors in detecting errors and frauds –

basic principles governing an audit – scope and procedures – advantages and

limitations – classification of audit.

Unit II INTERNAL CHECK SYSTEM

Internal check – Internal control and Internal Audit – Introduction of vouching –

Objectives – importance of vouching – verification of assets and liabilities.

Unit III ELECTRONIC DATA PROCESSING AUDIT

General approach to EDP based audit – Approaches to EDP audit – Special techniques for

auditing in an EDP environment.

INVESTIGATION Objectives-difference between investigation and auditing

Unit IV COMPANY AUDIT

Appointment – Qualification. Rights and liabilities of company auditor – Types of

audit reports – Audit certificate.

Unit V INSTITUTIONAL AUDITING

Auditing of Banking companies, Insurance companies, Educational institutions and

Hospitals

Text : B.N.Tandon - Auditing . S.Chand

Reference: S.K.Basu - Auditing concepts and techniques, Pearson Ed.

32

SEMESTER – VI

ALLIED VI ENTREPRENEURIAL DEVELOPMENT

U08CMY66


OBJECTIVES

At the end of the course, students shall be able to know more about contemporary issues and shifts

in Entrepreneurship developments in India and develop the skills to become an entrepreneur.

Unit I Definition of Entrepreneurship – concept – characteristics – theories – entrepreneurs

and enterprise, entrepreneur and manager, types of Entrepreneurs, functions and

behavioural patterns of Entrepreneurs.

Unit II Project identification and classification – Project formulation – project design and

network and PERT , CPM

Unit III Project Appraisal – concept – methods – sources of finance – Social cost benefit

analysis – meaning – distinction between social cost benefit analysis and financial

analysis.

Unit IV Steps for Starting Small Industry – Incentives – and Subsidies from State and Central

Government – Consultancy Services, Machinery on Hire purchase – Transport subsidy,

seed Capital assistance.

Unit V Institution Assisting Entrepreneurs – DICs, SIDCO,NSIC, SISI, SIPCOT, TIIC, KVIC,

TCO, ITCOT, Commercial banks, New Entrepreneurial Development Agency.

Text: Entrepreneurial Development in India – Dr. C.B. Gupta and Dr. N.P.Srinivasan

Reference: Entrepreneurial Development – S.S.Khanka, S,Chand.

SEMESTER – III

CORE V ADVANCED ACCOUNTING U12CM305


OBJECTIVES

At the end of the course students shall be enable to understand partnership accounts, branch & departmental accounts and apply the same in the real business world. Unit I Partnership accounts – Essential characteristics of partnership – Final accounts –

adjustments after closing the accounts – Fixed and Fluctuating capital - Goodwill – Unit II Admission – Retirement – Death of a partner- Joint Life Policy Unit III Amalgamation of partnership firm – Dissolution of partnership firm – Modes of dissolution of a firm – Accounting entries - insolvency of partners – Sale of a firm to a company – Gradual realization of assets and piece meal distribution. Unit IV Branch accounts – Dependent branch – Debtors system – Stock and Debtors system – Final accounts system – wholesale branch – Independent branch. Unit V Departmental accounts – methods of accounting – joint expenses – Inter departmental transfers - Insurance Claims – Loss of Stock & Loss of Profit. Text : Jain and Narang - Advanced Accountancy, Kalyani Reference: R.L.Gupta and radhasamy - Advanced Accountancy Dr. S. Ganesan and S.R. Kalavathy - Financial Accounitng, Thirumalai P.C.Tulsian - Financial Accounting.

SEMESTER – IV

NMEC II PRINCIPLES OF COMMERCE U08CM4E2


OBJECTIVES

At the end of the course, students shall be able to appreciate the various principles that govern the applications of commerce and Trade. Unit I Business – Characteristics, Divisions. Commerce – Definition, Importance, Objectives,

Qualities of a good business man, Business and Economic systems – Capitalism, Socialism, Communism and Mixed Economy.

Unit II Management - definitions , Levels, functions. Planning – Nature, types. Organizing –

Importance, Principles, Types. Staffing – Features and Principles of Direction. Leadership – Types of leaders, Qualities of a good leader. Communication – Elements , types.

Unit III Recruitment – Methods, procedures for recruitment. Training – Need , types, methods. Unit IV Marketing concept, Marketing functions, Marketing Mix. Marketing Research. Unit V Social responsibilities of a Business firm, Public enterprise – Objectives, Problems. Public

utilities – Economic characteristics , Special problems, Ownership and Management of public utilities.

TEXT :Y.K.Bhushan – fundamentals of Business Organization and Management Revised Edition – 2001, Sultan Chand. REFERENCE : C.B.Gupta – Business Organization and management, Sultan Chand.

SEMESTER – VI

CORE XII FINANCIAL SERVICES U08CM612


OBJECTIVES

At the end of the course, students shall be able to become aware of the role of financial services in the corporate world and shall apply these skills in different areas of business. Unit I Introduction : Introduction to financial services – Management of new issues Indian Experience – SEBI guidelines – Stock exchanges – Functions Listing securities – National Stock Exchanges – OTCEI- Non Banking Financial Institutions. Unit II Credit rating – Benefits – rating symbols – CRISIL, ICRA – Rating agencies in

India – SEBI – Constitution, functions and powers of SEBI Unit III Mutual funds : Meaning – types – functions – advantages – institutions involved UTI,LIC, commercial banks – Entry of private sector – Performance – growth of mutual funds in India – SEBI guidelines. Unit IV Lease financing : The concept – merits and demerits of leasing – types – the Indian

leasing scenario. Hire purchase : Meaning –RBI guidelines – Hire purchase and transport industry – Lease VS Hire purchase – Problems and prospects of hire purchase in India. Unit V Factoring : The concept – significance – types – factoring mechanism – Factoring VS Leasing – factoring in India – Forfeiting – Kalyanasundaram committee recommendations. TEXT: Dr. D.Joseph Anbarasu et.al., : Financial Services 3rd Ed, Sultan Chand & Sons. REFERENCE : S.C.Kuchal – Financial Management, Vikas C.R.Kothari – Investment Banking and Customer service, Arihant.

Verma & J C Merchant – Organisation and Management, TMH

SEMESTER – VI

CORE XIII AUDITING U08CM613


OBJECTIVES

At the end of the course, students shall be able to gain knowledge about the contemporary auditing, principles, procedure, and techniques. Unit I Definition – Objective of an Audit – Role of auditors in detecting errors and frauds – basic principles governing an audit – scope and procedures – advantages and limitations – classification of audit. Unit II Internal check – Internal control and Internal Audit – Introduction of vouching – Objectives – importance of vouching – verification of assets and liabilities. Unit III Investigation – Professional ethics- misconduct – general approach to EDP based audit – Approaches to EDP audit – Special techniques for auditing in an EDP environment. Unit IV Appointment – Qualification. Rights and liabilities of company auditor – Types of audit reports – Audit certificate. Unit V New areas of Auditing – Cost Audit – Management Audit – Human resource audit – Operational audit – Forecast audit – Social audit – Tax audit - Forensic audit – Environmental ( Green ) audit. Text : B.N.Tandon - Auditing . S.Chand Reference: S.K.Basu - Auditing concepts and techniques, Pearson Ed.

advanced accounting (candidates admitted from 2014 onwards...

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