ADVAM

Partnership: The Key To Driving Unattended EMV in the Transportation and Parking Sector

ADVAMJose Da Silva (CEO)Paul Sidwell (Channel Partner Director)

ADVAM - Overview

eCommerceSolutions

PaymentSolutions

UnattendedSolutions

ParkingSolutions

HeadquartersAustralia, Adelaide

AsiaHong Kong

UK & EULondon, England

ADVAM

Card Present Focus on Unattended EMV

Partnership

“everyone moves at the pace of the slowest member and impacts not only innovation but

access to the system”

Unique Challenges in the Unattended space

Environmental Technological

SpeedSecurity Integration

User experienceRemote Communication

Operational

The Unattended Payment Chain - Actors

Cardholder Equipment Unattended Terminal

PSPPayment Service

Provider

Switch AcquirerMerchant

EMV Adoption Rates

471m 85%

APACEUROPE

LATAM

942m 78% 878m 98%

AUSTRALIA 45m* 85%*

The Australian Market- How We Pay

30k+ATM Terminals

825k+EFTPOS Terminals

50 million Credit and debit cards.

17 million Txns per day

17

Australia- The Land of the Car and the Car Park

24%Growth in distance

travelled

13+ MillionVehicles

13%Public transport use

Urban SprawlMelbourne 2,500 km2 vs Greater Paris 2,800 km2

EMV – Case Study – Unattended EMV in Parking

EMV - Case Study

Merchant POS Equipment

Supplier

Unattended Terminal Supplier

Payment Service

Provider

Switch Acquirer

Brisbane Airport

22 Million passengers

AUD$71+ millionCar parking revenue

14,000Parking spaces

AUD$5,000+Revenue per

car park space

$ $

Unattended Terminal Deployment

The time, effort and cost required for planning, testing and communication of change should not be underestimated

Accuracy and timeliness of information is critical to ensure EMV functionality is implemented with minimal impact to the customer

Success Factors• Planning• Teamwork• Clarity• Testing • Communication

Success Factors• Clear and timely

communication• Accurate information• Correctly set customer

expectations

EMV- Case Study

MasterCard in partnership with ADVAM certified one of the first EMV terminals in Australia. Regular project calls ensured close collaboration and information sharing

ADVAM and CBA have taken a proactive stance in regards to EMV…through thought leadership and education we have aided merchants to become aware and informed

EMV- Case Study

Success Factors• Merchant participation• Support and advice from Schemes• Sustainable business model for each party

Thank You

References

Slide 5- Finding new ways to pay, by Andrew Cornell, The Australian Financial Review, p56, 15th October 2010. Slide 7- EMVCo, Worldwide EMV Card and Terminal Deployment, http://www.emvco.com/about_emvco.aspx?id=202, viewed 20/10/2014Slide 11- Australian Payments Clearing Association, Cards, http://apca.com.au/about-payments/payments-today/cards, viewed 20/10/2014Slide 12- “Decline in cash payments” The Changing Way We Pay: Trends in Consumer Payments, Ossolinski, Lam, Emery,

Reserve Bank of Australia, June 2014, pg6Slide 12- “Increase in card payments” The Changing Way We Pay: Trends in Consumer Payments, Ossolinski, Lam, Emery,

Reserve Bank of Australia, June 2014, pg6Slide 12- “Increase in card payments primarily by people under 40 ” The Changing Way We Pay: Trends in Consumer Payments, Ossolinski, Lam, Emery,

Reserve Bank of Australia, June 2014, pg17Slide 12- “Speed is an important factor in choosing contactless payment” The Changing Way We Pay: Trends in Consumer Payments, Ossolinski, Lam, Emery,

Reserve Bank of Australia, June 2014, pg20Slide 13- “Passenger vehicles in Australia”, ABS, 9309.0 - Motor Vehicle Census, Australia, 31 Jan 2014, http://www.abs.gov.au/ausstats/abs@.nsf/mf/9309.0

viewed 20/10/2014Slide 13- “Growth in km Australians will drive” Estimating urban traffic and congestion cost trends for Australian cities Working Paper No 71, Bureau of

Transport and Regional Economics, 2007 pg 84Slide 13- “% of Adults who used public transport” ,ABS, Australian Social Trends, 2008,

http://www.ausstats.abs.gov.au/ausstats/subscriber.nsf/0/4028BBADB558AFFCCA25748E0012AEEF/$File/41020_2008_23.pdf pg 3Slide 17- Airport monitoring report 2012-13, ACCC, April 2014,

https://www.accc.gov.au/publications/airport-monitoring-reports/airport-monitoring-report-2012-13, viewed 20/10/2014