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an engaging platform for a fast-paced lifestyledelivering news at the right time, the right place and in the right format.
Total US Boston New York Philadelphia
circulation 374,896 78,711 205,175 91,010
daily readership 1,136,603 156,108 693,567 264,264
weekly readership 2,489,615 339,252 1,466,927 532,018
monthly readership 4,005,409 452,445 2,200,879 732,254
distribution points 800 1,000 1,000
geography suffolk, middlesex,
norfolk, essex,
plymouth, bristol
manhattan,
brooklyn, queens,
bronx, westchester,
north nj
philadelphia,
montgomery,
delaware, chester,
bucks, south nj
metromedia® reaches 4.0 million people every month!
Source: CAC (2015) total circulation (Mon-Fri); Nielsen Scarborough 2017 R1 - net combined print / online.
total US includes US unique users outside 3 DMAs (GA Jan-May 2017).
metro globe herald
women 18+ 41% 48% 38%
median age 43.6 58.8 59.0
adults 18-34 27% 14% 8%
adults 18-49 60% 28% 27%
adults 21-54 67% 35% 42%
adults 55+ 27% 61% 58%
employed/studying 83% 52% 55%
parents of kids 18- 34% 19% 17%
don’t miss out on metro’s exclusive audience:
73% of metro readers don’t read the globe and 83% don’t read the herald!
metro boston circulation & audience
7972
35
0
10
20
30
40
50
60
70
80
Metro globe herald
da
ily c
op
ies
(0
00
s)
Source: AAM / CAC (Sep-15) average daily printed circulation (Mon-Fri) in 000s. Boston City Zone,
Nielsen Scarborough 2017 R1. Boston.
metro wkndthe ultimate guide for Bostonians’ weekend
This new, complete guide to weekends in Boston marks the
start of a new content and distribution offensive, making
metro Boston’s highest circulated daily newspaper.
• Bostonians’ go-to weekly destination for planning their
weekend, distributed every Thursday.
• Increased circulation of 100,000 copies* on Thursdays
– 33% more than on other days and more than the
Improper Bostonian or Boston Magazine.
• Unique communication platform for going out venues &
cultural institutions in greater Boston.
• New refreshed distribution strategy including coffee
shops.
• metro.us has also been relaunched with a new, user-
friendly design.
*Circulation Goal (Apr-17)
new distribution strategymajor distribution deal with the MBTA
• Distribution agreement
signed with the MBTA signed
in May
• 125 racks will be installed
inside the MBTA system.
• Roll Out in June.
new distribution strategyboosting other distribution channels
Investment in 50+ street
box in high profile areas in
Boston Proper including
Seaport.
Hand distribution
11 active promoters.
Investment in wire racks
and high-end interior racks
for offices and coffee shops.
premium print solutionscover wraps
Cover wraps are available in newsprint or glossy, full run
or zoned to fit your campaign objectives.
get immediate attentionstreet marketing
& premium distribution
metro digital solutions
metro.us: display | native | event listings | email
marketing | e-commerce & sweepstakes
latest stats
users 1,135,489, +39% YOY
sessions 1,394,339
pageviews 3,094,003
average duration 4:58
pages / session 2.21
metroX reach extension programmetroX delivers engaging experiences at scale, across every screen.
extended reach
network
demographic
targeting
mobile / tablet
run of network
premium news
network
hyper-local mobile youtube true view
metro.us campaign retargeting contextual
targeting
Source: Google Analytics (Jan-May’17). Monthly average.
new online productsnative product offering
• incorporate your content seamlessly into
metro.us – a truly engaging and non-
interruptive user experience
– Our writer will work with you on a quality piece of
content
– Your article will be promoted on metro.us homepage
and section pages for 3 days
– Your article will live forever on metro.us
• Add on print
– Your article will appear as half page in metro
newspaper
• amplify your branded content across nativeX
our extensive network of quality site such as
Reader’s Digest, Newsweek or Men’s Fitness.
metro smartmaildedicated email blasts
Put your business in the spotlight and bring clients through your door with metro smartmail targeted email
blasts. In addition to clubmetro offerings, you can now take advantage of metro smartmail’s virtually
unlimited inventory and powerful targeting tools to reach directly the customers you most want.
• extended database: 95m+ up-to-date emails from quality partners
• advanced targeting: Drill down by geo area, demo identifiers, household income.
• retargeting: Use IP targeting to re-target to individuals who opened or clicked your email; retarget on
Facebook and Twitter
• results: Detailed reports and lead lists* sent directly to you after campaign completion.