PREPARE TO

PUSH THE LIMITS

LET YOUR

INSTINTS TAKE OVER

TAKE AN INITIATIVE &

DESIGN YOUR FUTURE

SHOW THE WORLD

EXACTLY WHO YOU ARE…

#zxflux infinite possibilities

Teaser Campaign

DAKU - GRAFITTI ARTIST

creates #zxflux graffiti masterpieces featuring Ranveer Singh & Sania Mirza preparing for a grand movie and a match respectively...

Retail - Teaser #zxflux infinite possibilities

Travelling GRAFFITTI

Artwork installations travel across metro cities and acts as selfie spots at pubic hotspots for consumers to click & upload it on their profiles and official Adidas pages.

Multi-city Promotions

- CONSUMER INTERACTION-

#zxflux infinite possibilities

What’s your infinity?

A wall where consumers can post their goal/ what they aspire to be.. Lucky winners will be given brand merchandize and a chance to make it come true…

Multi-city Promotions

- CONSUMER INTERACTION-

#zxflux infinite possibilities

#zxflux infinite possibilities

The Launch

decked with graffiti artworks & modern twerky installations.

The AMBIENCE

#zxflux infinite possibilities

Paint drumming & LED jugglers to set the tone for the launch act…

SHOW FLOW - ENTERTAINMENT -

#zxflux infinite possibilities

Creating curiosity of what's to come …

SHOW FLOW - BLACK OUT -

#zxflux infinite possibilities

A video is shown where the film crew has travelled to all the cities where the graffiti has been painted and thousands of fans have clicked themselves with the #zxflux wall.

SHOW FLOW - ZXFLUX STORY -

#zxflux infinite possibilities

Daku, our graffiti artist is seen finishing his graffiti with immense focus...

SHOW FLOW - SPOTLIGHT -

#zxflux infinite possibilities

#zxflux infinite possibilities

just as the artist is about to apply his final touches Ranveer and Sania run in, with Adidas sports gear on to the stage...

SHOW FLOW - SPOTLIGHT -

#zxflux infinite possibilities

Adidas representative to address the media on Adidas ZXflux Edition.

SHOW FLOW - Keynote SPEAKER -

#zxflux infinite possibilities

Media interacts with brand representatives, Ranveer and Sania.

SHOW FLOW - Q&A Session -

#zxflux infinite possibilities

Launch / Press Release with Daku, Raveer Singh and Sania Mirza

endorsing the ZXflux collection.

Social media & brand pages to create buzz through selfies, graffiti & social campaign

Graffiti travels to all metro cities, creating hype & consumer interactions

#zxflux infinite possibilities

Our graffiti artist, DAKU creates an Adidas ZXFlux graffiti masterpiece with celebs.

In a nutshell…