Learn more about Adobe Digital Index. adobe.com/digitalindex

ADOBE DIGITAL INDEX METHODOLOGY:

Based on analysis of aggregated and anonymous data. 10million + Social engagements (mentions, page likes, followers) captured from January – May 2015 from blogs, Facebook, G+, Reddit, Twi�er, Dailymotion, Flickr, Instagram, Tumblr, VK, Disqus, Foursquare, Metacafe, WordPress, and YouTube. Social buzz is publically available and based o� of aggregate total.

Video viewing methodology 36 billion TV everywhere authentications. Survey Methodology: We talked to 400 + US con-sumers who have viewed a live sporting event in the last year about their thoughts on the Super Bowl. Millennial (18-34), Gen X (35-49), Baby Boomer (50+).

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Get your foam �ngers and �nger foods ready.

plan on buying chips.75%59%plan on buying pizza.63%

34% 32%of women plan on buying decor.

of men plan on buying a TV.

plan on buying bu�alo wings.

Super Bowl ads score big on social media.Football isn’t the only thing to get excited about. During the Super Bowl, companies

always show their best commercials to get people talking about their brand.

In 2015, Super Bowl advertisers earned 5x more social buzz than those who didn’t advertise.

5x

25 days a�er the game.

“People talk about top

Super Bowl ads on social

media for an average of

87%

2x more than the World Series, and 2.5x more than the Rio Olympics.

Plan on watchingSuper Bowl 50

NFL NBA MLB NCAAF

100%

80%

60%

40%

20%

0%

MILLENNIAL GEN X BABY BOOMER

Sport leagues watched most frequently by generation.

No ma�er the device or generation, the NFL is the favorite major sports league.

�e NFL’s number one fans.

3.5X

Mobile devices have changed the way fans view sports.

Millennials cheer for their teams, at home or away.

7%

3%

37%

28%

26%

VERY UNLIKELY

VERY LIKELY LIKELY

NEUTRALUNLIKELY

for special sporting events like the Super Bowl were from mobile devices.

plan to view at least part of the Super Bowl on smartphones or tablets than

those 35+.

Millennials planning on downloading app for sports viewing.

MORE MILLENNIALSVIDEO STARTS1/3

2015

50%

1/3

Wear your favorite jersey. Watch on your favorite device.We can’t get enough of our favorite sports. Consumers are watching on

more devices than ever, including mobile, PC’s, and game consoles.

watch live sports on something other than traditional TV.

OF MILLENNIALS 80% INCREASE

OF CONSUMERS

of watching sports on TV Everywhere year-over-year.

watch live sports on smart TV’s, mobile devices, PC’s, and game consoles.

THE DIGITAL PLAYINGFIELD IS CHANGING.

Super Bowl 50 is almost here. Take a look at some exciting trends surrounding the big game, brought to life by Adobe Digital Index.

@adobeindex