How effective is the combination of your

main product and ancillary texts?

How effective is the combination of your main product and ancillary texts?

Majority of media products are advertised in many different ways; also known as 360

branding. Similar to what I have attempted to do; by creating a horror trailer, which is

accompanied by a film poster and magazine cover. When doing 360 branding,

you need to keep in mind that all the media texts must be alike, so that the

audience can associate them with each other.

The antagonist plays an important role when it comes to things such as 360

branding. As they are the most recognisable character within the film. I

had to take this in mind when creating my trailer, as I wanted my antagonist to

feature within all three of my tasks; trailer, poster and magazine.

In my work, I wanted the antagonist to be the centre of attention. Although within

my trailer she doesn’t have as much screen time as the other characters. I still believe

that she is still the main attraction, through the way she perceived. She comes across

as quite scary and mysterious as she is just seen standing shadily within the forest.

Then finally at the end of the trailer she is screaming.

The setting/location also plays an important role when it comes to 360 branding. As the

location is what sets the tone of the film. The same location needs to feature on the

poster, magazine and in the trailer; so that it is instantly recognisable to the audience.

This makes such a huge relationship between the trailer and the poster, as it allows the

audience to make the connection between the two instantly and it makes the poster

very distinctive.

In my work, I made sure that I kept the location the same with the trailer, poster

and magazine cover. Majority of my trailer is set in a forest and a park, so when

designing the plans for my poster and magazine I kept that in mind. On my poster the location is set in a park; the antagonist is sat on a swing. Yet on my magazine, all

my characters are standing in a forest, which is where my trailer is set too.

The typography within the horror film needs to be instantly recognisable to the audience; especially the title and font. As its the one thing that is going to appear

within the trailer and on the posters, magazines and other advertisements. Other typographies include logos and

symbols.

When creating my poster, I needed to decide on a good font, which not only looked nice on the poster but also was

really unique and instantly recognisable for the audience. I used a software named

Indesign to create my poster. When searching for a font on Indesign there

wasn’t a wide range to choose from and I found that they all looked quite similar and

dull.

I used a website named freefonts.com to download a font which I liked. When

looking for a good font, I wanted a simple yet creepy looking one. I came across one

that I thought would look perfect. I had the same font featuring on my poster,

magazine and trailer. By doing this, I am creating a title which the audience can

associate with my film. I feel my title is very unique and stands out against any other

fonts I have seen on film posters.