Addressing the WiMAX Market:How will service providers differentiate themselves?

Addressing the WiMAX Market:How will service providers differentiate themselves?

Allan KleinVice President, Technology

Allan KleinVice President, Technology

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SR Telecom – SnapshotSR Telecom – Snapshot

Developing, manufacturing and delivering field-proven, carrier-class broadband data and voice wireless technology throughout the world.

A Global LeaderA Global Leader

For over 2 decades, SR Telecom has committed to providing robust telecommunication networks that adapt to its customer's evolving needs

Inventor of point-to-multipoint TDMA voice and data transmission and NLOS OFDMA broadband technologies

Headquarters in Montreal, Canada with sales and service offices located worldwide

2, 000 000 subscribers connected in over 130 countries

Principal member of the WiMAX Forum

Inventor of point-to-multipoint TDMA voice and data transmission and NLOS OFDMA broadband technologies

Headquarters in Montreal, Canada with sales and service offices located worldwide

2, 000 000 subscribers connected in over 130 countries

Principal member of the WiMAX Forum

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Equipment in 130 countries

SR Telecom - The Leader in Licensed OFDMSR Telecom - The Leader in Licensed OFDM

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How Do Service Provider’s Differentiate?How Do Service Provider’s Differentiate?

• Differentiated services

• Reliable service offerings

• Competitive Pricing

• Service management

As a wireless technology, WiMAX imposes new challenges As a wireless technology, WiMAX imposes new challenges

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WiMAX deployment models are shifting WiMAX deployment models are shifting

• Carriers’ business plans are evolving– First-generation WiMAX enables fixed BWA

• Optional WiMAX features provide differentiation

– Advanced WiMAX features will enable indoor self-install model

– 802.16e will bring portable/nomadic and mobile capabilities:Personal Broadband

• Deployment models will vary at different stages of WiMAX evolution

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WiMAX/802.16 adoption WiMAX/802.16 adoption

2004 2005 2006 2007 2008802.16e 802.16e802.16

-2004

802.16

-2004Nomadic Fixed Access

Nomadic & Simplemobility

Fullmobility

Volume

Technology Trials GrowthCosts

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Fixed WiMAX Network ExampleFixed WiMAX Network Example

WiMAX BWA Solution: Simultaneous Connections to Multiple Service Providers and

Support of Applications Requiring Differentiated QoS

Access Edge Access Edge RouterRouter

IP VPNIP VPN

Internet Internet Service Service Provider 1Provider 1

Internet Internet Service Service Provider 2Provider 2

ASP ASP VoIP/ SIPVoIP/ SIP

Regional Regional Broadband Data Broadband Data NetworkNetwork

Public/ Public/ Private Private Data Data NetworkNetwork

100Base100BaseT VLANT VLAN

Small Medium Small Medium EnterprisesEnterprises

Residential Residential

DSL Like DSL Like BroadbandBroadband

VoIP GatewayVoIP Gateway

SOHOSOHO

HotspotHotspot

BackhaBackhaulul

WiFi RouterWiFi Router

WiMAX BWA Sector

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Differentiated ServicesDifferentiated Services

• Premium offerings– High-bandwidth services

– Guaranteed QOS

• Full suite of IP services

• VoIP: Tiered service offerings possible– Basic (VoIP services available over any high-speed connection)

– Carrier-class VoIP (Primary-line voice for residential/SOHO)

– Enterprise (connections to IP PBX, IADs or hosted IP Centrex)

• Service Bundling

• Nomadic services: Personal Broadband

Advanced scheduling services and QOS management required“Basic” WiMAX is not sufficient

Advanced scheduling services and QOS management required“Basic” WiMAX is not sufficient

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WiMAX Services and ApplicationsWiMAX Services and Applications

Residential Services• High Speed Internet• VoIP Telephony•Gaming

Business Services: • Data Services

• Corporate Internet

• Web Hosting

• Branch Office Networking

• IP VPN

• Video Conferencing

• VoIP Telephony, IP Centrex

• Network Backhaul• Telecommuter/ VPN Connection• Video Surveillance

Nomadic/ Hotzone • High Speed Internet

• VoIP telephony

•DSL Like Broadband

• WiFi Backhaul

• Gaming

WiMAX Application Examples :

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Reliable Service OfferingsReliable Service Offerings

• Reliable services are built on reliable networks

• User Internet experience must be consistent

• High-availability NLOS wireless connections critical– Licensed spectrum required

– Optional WiMAX airlink features are critical

– Reduce customer support and complaint calls

– Installation and service verification tools important

– Build reputation for reliability

• Minimize time required to solve customer problems– Rich, real-time diagnostic tools important

– Service “health check” and efficient problem resolution

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Performance Monitoring CapabilitiesPerformance Monitoring Capabilities

• 24x7 Monitoring of the Performance of the Network– WAN Interface Performance

– Airlink Performance• Packet data

• Voice

• Block error rate

• RSSI, C/I, K-factor (at CPE)

• Dynamic channel allocation

• Power control

– Call Processing Performance

– Network Interface Performance

• Operator benefits from deep visibility, debug and control

Reports showing trends in performance allowthe operator to fine-tune operating procedures

Reports showing trends in performance allowthe operator to fine-tune operating procedures

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Competitive PricingCompetitive Pricing

• Service pricing influenced by cost of network build out

• Minimize up-front Capex– “Pay-as-you-grow” model

– WiMAX equipment must be selected to reduce overall network cost

– Optimize use of spectrum and equipment

• Minimize Opex– Reduce costs associated with unsuccessful installs

– High-availability connections reduce customer support and complaint calls

– Minimize time required to solve customer problems

ExpensesExpenses associated with a network can be a bigger driver than capital associated with a network can be a bigger driver than capital cost in your business model. WiMAX solutions must place an emphasis on cost in your business model. WiMAX solutions must place an emphasis on

those expenses and use technology to keep them under control.those expenses and use technology to keep them under control.

ExpensesExpenses associated with a network can be a bigger driver than capital associated with a network can be a bigger driver than capital cost in your business model. WiMAX solutions must place an emphasis on cost in your business model. WiMAX solutions must place an emphasis on

those expenses and use technology to keep them under control.those expenses and use technology to keep them under control.

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Service managementService management

• Rapid service activation important– High predictability of wireless coverage essential.

– Network design with probability of coverage in mind

– Optional WiMAX airlink features are critical.

– Reduce installation time and unsuccessful installs

• Integrated tools to ease service provisioning

• Hosted IP services add additional flexibility

• WiMAX model evolving to include external policy servers– Dynamic service provisioning

– WiMAX equipment must be capable of maintaining QOS in this environment

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WiMAX deployment model #1 WiMAX deployment model #1

• Pay as you grow

• Start with a few macro-cells per city– Traditional model for BWA networks

– Minimize initial investment

• Outdoor-install CPEs required to achieve desired coverage– Advanced optional WiMAX features required to provide desired

coverage and maximize link availability under NLOS

• Indoor self-install possible for close-in CPEs – Advanced optional WiMAX features become critical

• Increase network capacity as subscriber base grows– Additional base stations and/or sectors per BS

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Macro-cell Example using pre-WiMAX symmetry Macro-cell Example using pre-WiMAX symmetry

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WiMAX deployment model # 2WiMAX deployment model # 2

• Start with many micro-cells per city– Traditional model for mobile networks

– Maximize network capacity and coverage

– Larger initial investment required

– Network designed to maximize probability of coverage

• Higher percentage of indoor self-installs possible– Advanced optional WiMAX features become critical

• Near-ubiquitous coverage enables nomadic services:“Personal Broadband”

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Maximizing probability of coverageMaximizing probability of coverage

Blue areas represent90% probability of coverage.

Blue areas represent90% probability of coverage.

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WiMAX Network Deployments?WiMAX Network Deployments?

• WiMAX-deployments need WiMAX-certified equipment– Will start for real in 2006

• Carriers have been moving forward nevertheless – Deploying WiMAX-ready technology where upgrade path to

WiMAX-certified exists

– Technology trials to understand WiMAX technology

– Development of business plans

– Spectrum acquisition

– Vendor selection

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Project

Telefónica de España - SpainTelefónica de España - Spain

• Provide voice and Internet access to rural Spain

• EU funded replacement of 250,000 rural ETACS subscribers

• Nationwide deployment

• Initial project involves hundreds of Base Stations and ~100,000 subscribers

symmetry Selected

• Proven network scalability to hundreds of Base Stations

• Spectral Efficiency (entire project will require only 4 MHz of spectrum)

• RF planning experience with NLOS OFDMA

• Upgradability to WiMAX

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Project - Bluetone symmetry

Czech Radio - Czech RepublicCzech Radio - Czech Republic

• Nationwide deployment in largest urban centers

• Urban, suburban

• Broadband data & voice

• 15 Base Stations and 10,000 CPEs

symmetry Selected

• Spectrum Efficiency

• NLOS - including indoorinstallations

• Quick installation

• Best-in-class network management

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Chatham-Kent - CanadaChatham-Kent - Canada

• Canadian BRAND funding

• Rural, suburban deployment in dense forested area

• DSL data speeds

• Multi-Base-Station deployment covering Chatham-Kent County

Project

• Leading NLOS coverage

• Spectral Efficiency

• WiMAX-ready Base Station

• Carrier-class equipment

• Low-cost CPEs

symmetry selected

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