adcore insider may 2013
DESCRIPTION
First issue of AdCore Insider, May 2013TRANSCRIPT
THE OFFICIAL PUBLICATION OF
UP ADVERTISING CORE
MAY 2013
TATAK ADCORE!AdCore’s Most Important Clients Unveiled
PLANSEM 8.1What happens in Villa Pura does not stay in Villa Pura
YEAR 8 FULLSPEED AHEAD
SEVENGERS SIGN OFF AS GR8 EXECORE TAKES ON THE REINS
Editor-in-Chief
Rizza QuintoCreatives
Nikki CanlasHuman Resources
Shannon UyLayout Artist
Jed BerenguerPublic Relations and Promotions
Rae DantesShannon Uy
Writers
Ruth FloresCha OrjaloFifi QuimboRegie Ucang
Contributing Photograpgers
Nikko PascuaRein Alviz
team
Editor-in-Chief: Rizza QuintoFeatures Editors:Ruth Flores | Cha Orjalo | Fifi QuimboCreatives: Bela Nunez-PamintuanFCA: John Soriano | Cheska BuenaventuraHR: Shannon UyPRP: Rae Dantes | Paula VitanLayout Artists: Tish Valenzuela | Cha Jimenez
Table of Contents
1
3
4
5
6
7
9
10
13
ADCORE YEAR 7: IT’S A WRAP! SUCCESS BEYOND PLANNED
TOWARDS A STRONGER CORE
HAVE YOU PICKED AN ADCORANGE FROM THE ADCORANGE TREE?
MAMON IS ADCORE’S NEW BIRTHDAY “CAKE”
TO INFINITY: CONTINUING THE LEGACY
ORANGE HEADS
A SUMMER VICTORY FOR ADCORE
TATAK ADCORE: BACK TO BASICS
SEVENGERS SIGN OFF AS THE GR8 EXECORE TAKES ON THE REINS
ADCORE @ YEAR 8: FULL SPEED AHEAD
01
Year 7: it’s a wrap!SUCCESS BEYOND PLANNED
Another fulfilling year had passed. Let’s review how we achieved all the things we planned this time last year.
CreativesSince we are an advertising agency, the
creatives department is essential as it is our
design powerhouse. It is where we create
our publicity materials and spearhead
ideation processes.
The improved ecosystem for the department
was comprised of print, Facebook
collaterals, website, ambient, out-of-home
and motion graphics. Quality control was
ensured by supervising all creative works,
checking the consistency of the set of
materials and employing of strategy-based
ideas and outputs.
We had the first ever AdSpeak in partnership with Chowking wherein a whopping P30, 000 was awarded to the winners. (L to R: Czarina Ocampo, Frances Lee, and Camille Calma)
FCAThe FCA department launched several
fundraising activities. Selling Starbucks,
Sunsilk and Coffee Twist merchandise and
equipment rentals were some of these. In
addition, shirts and jackets were also sold to
the members.
AdCore was also recognized as an
advertising leader in UP for we were invited
HR
AdVance had also gotten bigger as we had the first ever AdVance workshop and AdVance week! More than 90 members and applicants attended the said events.
178%Cash Balance Growth (as of April)
75%Net Inflow Growth Rate (As of April)
to speak for various gatherings like the CIEM
Seminar and UP SSSC. We were also invited
to judge for an ETC Contest.
Our partnerships with organizations were
also expanded as we received more than
75 invitations to speak or judge for events
as well as project proposals and. We have
partnered with more than 25 non-profit
organizations, small businesses, and NGOs
including established corporations like
Greenwich, Chowking and Carefree. We
should also be proud of the fact that we had
been invited by more than 20 professionals
from the academe, advertising agencies and
production houses to conduct training.
Gaining new and productive members to
help our organization grow is vital. The HR
department thus created a new grading system
to evaluate not just the presence of future
members in required events but also the
essence and values they can offer AdCore.
During year 7, future members were given
the chance to choose which internship they
wanted. They were then evaluated by a
set of criteria based on the three AdCore
values--creative professionalism, inspired
involvement, and steadfast excellence. Since
the application process is a crucial part,
buddy systems were made easier for both the
members and future members. Schedules of
members were shown to the applicants to let
them see the compatibility of their potential
buddies’ schedules to theirs.
Sigsheets were not only judged by the number
of signatures but also with the creativity the
applicants applied in designing them. At the
end of the application process, applicants
were interviewed to test their dedication to
the organization.
Our value for inspired involvement does
not start and end in the application process.
We continue to carry this out internally by
assessing the members’ performance. Last
academic year, a grading system was devised
to track AdCore members. This was to address
the problematic number of inactive members
and to oversee the performance of everyone
including those who didn’t have any positions.
Actual brands were selected to be the subjects for the Revalida case studies in order for the applicants to know the feeling of working in advertising.
02
Who is your favorite character? AdCore members and Year 7.1 inducted members in AdDendum.
PRPDuring our seventh year, AdCore had become
more visible by being the promotional arm of
some official university events namely Freshie
Week, UP Job Fair and UP Fair.
The Facebook page of Bawas Bisyo Bill, the
online campaign that advocated the passage of
the Sin Tax bill, garnered more than 8000 likes.
The most popular post was shared at least a
thousand times in the social networking site.
Juiceletter, the official publication of UP
AdCore, was successfully branded as the
first and premiere advertising magazine in
the campus which then led to the opening
of adspaces.
Election is just around the corner. Tatak Botante, an AdVocate project that promoted voter education, was featured in ABS-CBN’s Umagang Kay Ganda.
The Rundown, in partnership with UP Economics Society, featured reputable senatorial candidates for the May 2013 elections. The event even trended on Twitter!
SEaLA lot of teams signed up for Teenspeak! More
interestingly, a group of freshman students
won! To make this happen, we, of course,
had out-of-the-box promotional materials like
ambigrams, pizza slice shaped posters and
actual pizza boxes stuck to strategic sites!
Project X, now rebranded as Brand Hub, was
able to organize an activation that advocated
the need for cleaner restrooms. Project Y
effectively promoted Roots: Music and Arts
Festival. This night of UP Fair 2013 was sold-
out to 11, 000 attendees.
UTPAdCloud, an innovation of Year 7’s Infocore
team, houses the AdCore Bible which contains
important information on the organization. It
also includes department kits and databases.
Since AdCore is based in the Virata School
of Business, it is beneficial for us to have
stronger ties with the rest of college. We were
able to accomplish this as we had CBA TIP
which was a series of talks on how to apply
business for students from different colleges.
We also participated in the CBA enrollee
initiative which was aimed to give UPCAT
passers a glimpse of college life.
We learn from the best. In just a year, we were able to hold AdVentures in big ad agencies such as BBDO Guerrero, Leo Burnett Manila, Ogilvy & Mather and Pulicis JimenezBasic.
FAO IDs were distributed.
We also joined PANA’s events and had FAO sponsored activities for the members.
AdCore had really gotten better this year
for we were able to embody our direction-
-Ad Infinitum—well. AdCore would surely
continue to progress this year! Let us all look
ahead to a gr8 year! Cha Orjalo
03
TOWARDS A STRONGER CORETHE EXECORE prepared a unique set of team building exercises for the Planning Seminar held at
Villa Pura, Tagaytay last April 19-21. These highlighted the importance of the three core values
of AdCore.
Creative Professionalism
Participants were tasked to construct the tallest possible tower
given a single piece of orange cartolina and a roll of masking
tape. Supporting the tower by any means, apart from tethering it
to the floor with masking tape, was not allowed.
Steadfast Excellence
Seven paper tiles were placed in a line on the floor. Two team
members were made Generals while six team members acted as
soldiers. The soldiers were arranged on the tiles, three on each
side facing each other, leaving an empty tile in the middle. The
Generals were supposed to move both sets of soldiers to the
opposite side without breaking the line.
This team is hard at work building their paper-and-tape tower.
Sylvie Reyes, Klo Loreto, Serville Orozco, Maggie Lee Chuy, Loren Bolilan,
Lorraine Uy and Kervin Salayog pose with their finished tower.
Inspired Involvement
Otherwise known as the Bucket Challenge, four players were
asked to lie on the floor and hold a bucket upright with their
feet while their teammates were quizzed on AdCore facts and
history. Get an answer wrong and a dipper-full of water will be
poured into the bucket.
Afterwards, everyone was asked to assemble around the
swimming pool to synthesize the activities. An AdCore heart
was passed around as participants exchanged kind words with
each other. It was a relaxation ritual more than anything and a
fitting end to the Plansem activities. Fifi Quimbo
(Clockwise from lower left) Flash Ubiña, Alvin Amil, Enzo Morelos, and Carlos
Quimpo struggle to keep their team’s bucket balanced.
04
The AdCorange tree was a unique take on the
traditional AdCore sugar cubes. Instead of a boring
paper packet, each Plansem participant was given
a bright and juicy AdCorange. Members were
encouraged to leave letters, drawings, or whatever
else they fancied in the AdCoranges.
On the bus ride home, freshly picked AdCoranges
were handed out to the participants to take home
and savor.
Fifi Quimbo
A fun surprise greeted April 20 birthday celebrants Sab de Ocampo and Kirby
Zabala. The Plansem participants were asked to gather at the “Icebreaker Area”, which
was an open space where Icebreakers were staged--- in Sab’s case, the parking lot, and
in Kirby’s case, beside the swimming pool. Then, everyone was instructed to place their
hands over their eyes. However, this was just a ruse to trick Sab and Kirby to cover their
eyes while the “cake” (a mamon) was being prepared and the participants were arranging
themselves into a sort of choir to sing Happy Birthday.
Kirby, who turned 21, gave a long speech thanking AdCore, his Angels (Team AdHouse),
and the Execore after the surprise. Sab, who turned 20, managed a short-but-meaningful
“Ang sweet niyo lang talaga,” afterwards. Fifi Quimbo
Sab de Ocampo (second from right) is completely clueless
to the surprise AdCore has in store for her.
The Execore leads AdCore in singing the Happy Birthday
song for Kirby Zabala (left, in plaid shirt).
AdCore mems gamely cooperates with the ruse.
Katrina Loreto’s orange is bursting of sweetness
from the touching messages AdCore members
gave her. Photo grabbed from Katrina Loreto’s
Facebook account.
Jedo Enriquez sits in the shade of the mighty
AdCorange tree.
AdCorange from theAdCorange tree?
HAVE YOU PICKED AN
Mamon is AdCore’sNew Birthday Cake
05
TO INFINITYCONTINUING THE LEGACY
It’s not often that AdCore alumni grace the
Plansem with their presence. This Plansem
8.1, Farrah Rodriguez, AdCore founding
member and Year 3 President, and Year 5
President Adrian Manlapig , drove all the
way to Tagaytay to share with the attendees
their experiences, hardships, and insights
while they were in AdCore.
AdCore’s Beginnings
AdCore began as a special interest
organization put up by a group of friends
from UP Junior Marketing Association
(JMA).
“Mahilig lang talaga kami sa ads—print
ads, TV ads, radio ads—tapos ookrayin lang
namin for pastime,” Rodriguez explained.
They obtained accreditation from the
university and created the logo.
AdCore’s first clients were a far cry from
the corporate giants it deals with now. “Yung
mga mag-o-open na salon sa Maginhawa
St. gagawan namin ng logo, ng branding,”
Rodriguez said.
“Doon lang yun nagsimula, mga salon-
salon diyan, or yung mga carinde-carinderia
diyan,” she added.
AdCore as an Ad Agency
Under Rodriguez’s leadership, much of
AdCore was formalized. She started coming
up with names for AdCore projects.
“Lahat ng dictionary, ilabas ang mga ‘ad’ na
words na ‘yan!” she joked.
She also extended recruitment to
other colleges: copywriters from Mass
Communication, artists from Fine Arts,
account managers from Economics.
AdCore eventually reached its first 100
members but both Rodriguez and Manlapig
acknowledged that keeping the org aligned with
its vision is very important.
“The vision has always been to be an ad
agency,” said Rodriguez. “It may have started as
an interest org, but...we always wanted the org
to be a student-run ad agency where people can
practice advertising.”
Organization Growth through Partnerships
As Year 4 Special Events and Logistics Vice
President, Manlapig was able to secure a
partnership with Coke. He related that Open
UP!, the precursor to Teenspeak, was no walk
in the park. Members themselves had to lug
coolers filled with Coke to major colleges.
If that wasn’t hard enough, they also had to
refill them. Nevertheless, Manlapig is thankful
that the project was a major success for both
AdCore and Coke.
“Kung hindi flawless yung execution, we
could’ve missed the Coke opportunity and
messed up our identity as partners of Coke,”
he emphasized.
Manlapig said that the partnership with Coke
wasn’t the biggest challenge. He felt that there
was an immense spring of potential sitting
untapped within the organization.
“We started the ‘To the Fifth Power’ campaign
in our year,” he said.
“The idea is five years, five departments, we’ll
grow the org exponentially...[the] vision was to
create as much internal events, as much external
events, and as much big projects as we could, “
he elaborated.
One of these new projects was AdVocate
which was established in partnership with
Unilab. Likewise, Teenspeak was sponsored
by Globe. Most importantly, the Federation of
Advertising Organizations (FAO) was founded.
FAO partnered with the Philippine Association
of National Advertisers (PANA) to tap a client
pool that included giants like Jollibee, Globe
and Unilever.
‘The Spirit of Giving Back’
Both Rodriguez and Manlapig professed that
they learned a lot from AdCore. Through the
established succession plan, they became the
mentees of their more experienced seniors even
beyond their stay in UP. Manlapig, Rodriguez’s
mentee, proudly attested that “130 percent [of
what I learned through AdCore] I was able to
apply in the real world.”
“Malakas ang spirit of giving back,” Rodriguez
affirmed. “I will always go back to AdCore.
Kahit sa CDO pa ang Plansem niyo, pupuntahan
namin kayo.”
Fifi Quimbo
“The vision has always been to be an ad agency.”
Succession Plan. The legacy of Manlapig and Rodriguez will definitely be upheld by our current ExeCore.
06
ORANGE
HEADSIF THERE IS ONE THING that UP Advertising Core never fails to do apart from conceiving out-of-the-box ideas,
is instilling to its members the three core values the organization embodies: CREATIVE PROFESSIONALISM,
INSPIRED INVOLVEMENT and STEADFAST EXCELLENCE.
True enough, most of UP Advertising Core’s outgoing
members attest to this. Being part of the organization
has definitely honed them to become better versions of
themselves and reinforced in them that indeed, fresh
and innovative ideas never run out. When asked regard-
ing the most important lesson he acquired from the
organization, one of its recently graduated members,
Mark Louie Bonayon said, “The three Core Values.
Seryoso. Kasi from there nagbbranch out lahat e.”
Iean Manago added that even in the short span of time
she spent with UP AdCore, the learning and experi-
ences she collected were incomparable. Moreover, she
believes that “nothing is impossible if we altogether
work hard for it.”
Being part of UP AdCore has led Fatima Gaw to
unearth one of the most important recipes for an
effective and efficient team – RESPECT; respect-
ing each other’s work, time and effort that definitely
guarantees a team’s success.
Apart from being an organization that trains its most
priced members in the best way possible, UP Advertis-
ing Core has also become a “way” of life for some and
once something has become so important to someone,
letting go proves to be not easy.
Apart from the members, it is coming up and imple-
menting advocacy campaigns that Eunille Santos will
definitely miss because they’re the closest to his heart.
This was even intensified because he had always been a
member of AdVocate.
Kyn Estanislao, when asked about the thing
he will miss the most in UP AdCore, answered
“… the spirit of family the org has offered to
all the members and with only a year spent with
the org, it felt like I’ve stayed longer than that.”
He added that right from the start, he knew that
being part of AdCore would make him wish to
stay longer in the university.
They say one might take long to find the good
in goodbye, but these members definitely found
and learned some of life’s most valuable lessons
from the organization. Continue to carry these
values as you traverse life’s journeys and even-
tually thrive in your chosen career path. With
heads held high, may you always be reminded
that “ONCE AN ORANGEHEAD, ALWAYS AN ORANGEHEAD.”
Regie Ucang
“UP Advertising Core has also become a “way” of life for some
and once something has become so important to someone, letting go
proves to be not easy.”
07
The UP Advertising Core now
has awards much coveted by student
advertising enthusiasts under its belt.
Last April 20, the Federation of Advertising Organizations
(FAO) held its first awarding ceremony at the College of
Business Administration in the University of the Philippines,
Diliman.
FAO is dubbed as a coalition of advertising students and
allied courses from various colleges and universities in
the Philippines.
The FAO Awards was launched this year to recognize the
member organizations with the best creative outputs and best
work that are aligned with the vision, mission and objectives
of the student pioneered alliance.
The six participating organizations were UP Advertising
Core (AdCore), UP Assosication of Visual Communication
Majors (AVCOM), DLSU AdCreate Society (AdCreate),
DLSU MooMedia (MooMedia), ADMU Collegiate
Society of Advertising (CoSA) and ADMU Association of
Communication Technology Majors (ACTM).
AdCore and AdCreate each bagged a total of four awards
under the four main categories of the competition namely
Advocacy, Internal, External and Client
An organization’s project fell under the advocacy category
if it promoted societal values but if it was created for the
sake of a third party brand, it will then be included in the
client category.
Entries grouped in the External category were works that
communicated to its audience projects directed beyond the
bounds of the organization’s affiliates e.g. recruitment efforts,
workshops and the like while promotional outputs that are
L to R: Celina Ferraris, Gelo Avendano, Mark Bonayon, Kyn Estanislao, Jacques Reyes, Rein Alviz, Fatima Gaw and Erwin Rosales) The FAO team and AdCore 7 President Gelo Avendano flash the splendid “Organization of the Year” trophy, the hard earned certificates and of course, their pearly whites.
Winners from the main categories each received a certificate.
SummerVictory
AdCore
A
for
08
formulated for individuals directly affiliated to
the organization (members, applicants etc) were
classified in the Internal category.
Each main category was divided into three
according to format: print, motion graphic
and campaign.
Shape UP, a 2011 AdVocate project in partnership
with Unilab, was recognized as the most
outstanding campaign under Advocacy.
Meanwhile, “Discover the Creativity in You”, a
series of ads AdCore put out to attract applicants,
was declared as the best in motion graphics under
the External category.
AdCore dominated the Client category with two
victories. UP Freshie Week #Ang SayaPagFreshie
and UJF 2013 New Routes Now Open were
selected as the best print ad and campaign
respectively.
Entries were judged based on strategic innovation,
creativity, execution and marketing innovation.
The jury was composed of Tey San Diego, Chief
Operations Officer of Seven A.D., Raymond
Arrastia, Managing Director of Leo Burnett Manila,
Charmaine Vaflor-Canillas, Head of Petron’s
Corporate Affairs Department and Bunny Aguilar,
Head of Globe’s Communication Channels.
The cherry on top to the sweet concoction of
much deserved victories for AdCore was the “FAO
Organization of the Year” recognition bestowed by
the award giving body.
Rizza Quinto
Magic 4. The ingenuity and effectiveness of these AdCore ads won over the judges from reputable companies and ad agencies. Shape UP garnered a score of 78% while Discover your Creativity in You got 81%. The two projects which had the University Student Council (USC) as its client both raked in 80%.
09
Tatak AdCoreBACK TO BASICS
With UP Advertising Core’s previous
milestones, the organization definitely has a
whole lot more in store not just for its clients
but as well as for its priced assets: its members.
As the organization turns eight, it steers its
helm to nurture the organization’s sense of
community-ship and to develop AdCore’s
culture by shifting the focus back to its
members. This is the leap AdCore is taking to
pose a solution to this year’s challenge which
is to further motivate its members to actively
participate not only in their respective teams
but also in all the organization’s endeavors.
This year’s dynamic ExeCore intends to
provide not just band aid solutions but present
specific strategies that will put forward long-
lasting results. In a nutshell, AdCore year 8
aims to create stronger bonds and reinforce
existing ties within its members through more
meaningful teambuilding seminars, more
engaging internal events and a stronger impetus
for a bigger tambayan that can accommodate,
if not all, most of its members. Another major
focus for this year is to create a more solid
identity that all AdCore members will share
in common. This will be made possible by the
organization’s strong brand manifesto and more
distinct organization traditions.
Perhaps you ask, “Why is there a need to set
a year-long direction?” Aside from knowing
where the organization is heading, it also abets
to determine what the organization wants
to achieve by the end of the year, alongside
ensuring its growth particularly in the areas it
is lacking on.
In the recently concluded PlanSem, the
members tried to come up with witty phrases
that would encapsulate the route that the
organization aims to undertake. Names like
Pulp It 8, Diverse Correlations, Elev8, AdCore:
Made for More and Ad Correspondence were
among the top picks to be this year’s direction
name. Year 8’s catchphrase was eventually
finalized through an online survey conducted
weeks after the Plan Sem.
AdCore 8 will carry the phrase “Tatak
AdCore” as it veers its wheels to its most
important clients: the members. As evident
in the result of the online survey, a number
of members perceived “Tatak AdCore” as
exactly encapsulating the identity and culture
of AdCore. Its catchiness and usage of the
Filipino language also had a bearing on the
members’ decision. The chosen phrase struck
a chord with the members for they themselves
exhibited pride through tweeting many
things which are definitely “Tatak AdCore”
during Year 7’s AdCore Week. #TatakAdCore
trending nationwide was an unforgettable feat
for the organization thus the phrase has been
established as one of the organization’s unifier.
Indeed, AdCore can never go wrong with the
direction it is currently setting out on. More
than anything, the organization’s heart and
mind should be primarily taken care of.
Regie Ucang
In Unity There is Power. UP AdCore members enjoy the two-day planning seminar filled with fun and worthwhile activities.
Creativity Unleashed. These members are all smiles as they pitch names that will best represent year 8’s direction.
10
Sevengers Sign Off
as the GR8 Execore
Takes on the ReinsAdCore, we’ve got mail.
We received a bunch of
love letters for AdCore
from the most awesome
people in the world and it
is our duty to reveal their
touching and inspiring
contents. The messages of
tearful goodbyes, heartfelt
thanks and hopeful hellos
will definitely fuel our love
and dedication to AdCore.
Interviews by Fifi Quimbo & Rizza Quinto
11
Nikko Pascua
“I’ve never had such an amazing year filled
with tons of learnings, experiences, new people,
and friends-turned-great-ones.
The year that has been won’t be as incredible at
all if it weren’t for you, guys. Srsly, the credits
should ALL go to you more than anyone else in
the org. My biggest gratitude for your Inspired
Involvement to the org while making sure the
work you deliver is filled with Creative Profes-
sionalism, and done with Steadfast Excellence.
Thanks to everyone who started using Myriad
Pro during the times you felt like Arial, Futura,
or Century Gothic would actually work. You’ve
been saving me from tons of facepalm moments
already. He he he.”
Ariane Tan
“To UP AdCore, my friend, my family, my love: Allowing myself to fall in love with you is the
best decision I’ve made in my entire college life. (DRAMA ) My last 2 years in college will never
be the same without AdCore & leaving feels like losing a part of my life. Thank you for all the
memories, happy times, learning experiences and unconditional love you’ve given me. I can’t find
the right words to describe how grateful I am to be part of this wonderful organization.
Continue to share the values of Creative Professionalism, Inspired Involvement and Steadfast
excellence as well as the org’s fun, welcoming and loving culture. I hope, after 1, 5, 10 or 15 years,
pag binalikan namin ang UP AdCore (na gagawin ko talaga) ganoon pa rin. Still the same old UP
AdCore family I met in 2011.”
Gelo Avendaño
“As we go beyond ad infinitum, continue where
we left off and keep moving forward. Let me
wish that we never grow old in this organiza-
tion, that we remain open, dynamic, and fresh
with ideas, with different perspectives. That
we never get tired of what we do and will be
doing—to exude the same passion wherever we
will be, to have fun with everyone. After all, we
are AdCore.
Let me end by quoting a line from the internet,
“A goodbye is never painful unless you’re never
going to say hello again.” ”
Dana So
“UP AdCore is a very young organization. It is
an organization where different and out of the
box ideas can be planned and executed. At my
almost 3 years of stay in this organization, I
consider it as an org where dreams come to life.
It has been a very very great year with you
guys! Year 7 was full of innovations and im-
provements, and I truly believe that all these
won’t be possible without each and every
people of AdCore. And for the future years
to come, I do hope that AdCore continues to
progress and improve. Of course, changes are
inevitable especially if these changes are for the
betterment of the organization.
“Alone we can do so little, together we can do
so much.” – Hellen Keller”
Cam Carag
“To my dearest AdCore, Thank you. I’ve always
felt so blessed for the people and opportunities
I encountered through the organization. Serv-
ing as the VP for SEAL, even just for a year,
was able to enrich my life in so many ways. I
worked with inspiring members that pushed me
to constantly do my best. I learned and grew so
much as a leader, always taking to heart the 3
core values. Most of all, I found a home that I
can always come back to.
To an even better year ahead! Lots of love,
guys. Ad infinitum ;) ”
The Sevengers’ term may not be “ad infinitum”
but one thing surely is: their love for AdCore.
12
Jedo Enriquez
“In line with the direction we’re heading for
this Year 8, I really want all our members to
always regard this org and its members as fam-
ily. All of us are made to contribute something
for AdCore. Whether it be as an officer, an
AVP, or as a member, we can all do something
for AdCore that will make it a better organiza-
tion than what it is today. And we can start by
simply getting to know the organization and its
members even more. So step outside of your
project teams, reach out more than just your
usual cliques, attend more TBS and other inter-
nal events, and you’ll discover how much more
fun and fulfilling the experience with AdCore
can be, not just for us but for our future mem-
bers as well. Our yearlong direction campaign
can’t be successful if only a few members will
participate, we all need to make the effort so we
can make Tatak AdCore truly happen.”
Jed Berenguer
“To AdSchool, ACLE, BrandCore, and the Cre-
atives department get ready for a lot of puyatan!
JOKE. But seriously, thank you (in advance)
for giving your time and effort and sharing
your talents to the org. Alam kong magiging
value adding din yung mga ginagawa niyo.
The effect may not be immediate but in the
future it definitely will be! And kita kits sa mga
regular meetings when the sem finally starts,
also, sa dept meetings! I do hope, especially
sa Creatives managers, that by the end of the
year, we’ll all be better designers compared to
now and that we’d all share the same hating for
lowres and crappy photos.
To the org, same as what I said to the Creatives
Department, excited to work and see everyone
in the coming year! Tambay na tayo, miss ko na
yung tambayan. “
Dani Vitriolo
“Thank you so much for entrusting me with
your votes. I’ll promise to take great care of
our organization’s financial resources and
external relations. Together, let’s make this year
the gr8est.”
Koy Baron
“This year’s challenge is to get the members
involved in AdCore events and projects. As
the head of the department which takes care
of the members, the challenge is greater for
me. I want our members to treat AdCore not
just as an organization but as a family. In this
way, they are more inspired to get themselves
involved in what AdCore has in store for them.
AdCore will never be what it is now if not for
the members - present, past and future. In spite
of how young the organization is, it has already
made a name for itself. My challenge, therefore,
is for the present members to maintain and
strengthen this image of AdCore. And we can
do this if we are properly guided by the 3 Core
Values - Creative Professionalism, Inspired In-
volvement, Steadfast Excellence. AdCore, next
year will be gr8!”
Gale Griego
“There will be times of apprehension and
hesitance. Do not let doubt and overthinking
consume you. Focus instead on what could go
right and equally give attention to the negative
and positive side of every matter. After all, Ad-
Core encourages us to be innovators and norm-
breakers. Just remember to choose the decision
that you and the organization will be proud of
and you will always be on the right track.
There will be times of difficulty and wanting to
give up. In these situations, have the courage
and initiative to reach out and seek advice. As
I have witnessed, AdCore has an awesome sup-
port system.
Own it! Besides, the things that are hard to
reach and do not come easily are those that
eventually turn out great.”
Ica Ducanes
“I cannot wait for what Year 8 has in store for
all AdCore peeps! More than the for sure level-
up projects, it’s the before, during, and after
experiences with each of you that make me im-
mensely excited for my term. They’re like dates
that I surely wouldn’t want to miss.
To my teams, it’s still summer not-so-vacation
but I see greatness already. What more at the
start of the sem! Oh em it’s gonna be legend-
wait for it! You’ll see teeheehee #proud
To AdCore, get set for an extra dose of vitamin
C everyday! Next year will be all about embrac-
ing the inner orange in YOU.
To everyone, THANK YOU. It really is a bless-
ing to share my (hopefully) last year in college
with you guys.”
The AdCore family has three dads and three moms! What more can we, the kids, ask for? They
will certainly motivate us to treasure our AdCore identity for us to even shout to the world how
proud we are to have the “Tatak AdCore.”
13
A D C O R E@ YEAR 8FULL SPEED AHEADBrace Yourselves, AdCore! The organization is on a roll with all these
new and awesome activities lined up! The Juiceletter team gives you a
lowdown on what to look forward to this upcoming semester. Trust us,
you’ll find yourselves wishing and hoping for summer to be over to let all
of these unfold before your eyes.
CreativesBig Time!
This semester’s ACLE will surely create a lot of buzz not only within
the BA community but also in the entire university. Team ACLE, headed
by Jean Macabodbod, is eyeing a celebrity speaker to grace the event.
The team is crossing their fingers that a famous face would entice nearly
everyone who got wind of his/her name to flock to the non-VSB venue.
Turn in your bets! Who would be this semester’s celebrity speaker? Or...
who would you like him/her to be?
The Clingy and Berserk
AdSchool 8.1 sure likes to be intimate. The team, who has Carlos
Quimpo steering the wheel, is planning to conduct “smaller and
more intimate” classes to expound on the topics that will not be
tackled in official AdSchool sessions.
This team is also wishing for the members’ competitive spirit to
awaken…again! The aftermath of last semester’s AdSpeak was
overwhelming! AdCore members went berserk as the competitive
(but friendly) air ran high! Will AdSchool 8.1 helm a Round 2?
FCAEagle Eye
Beverly and company are set to activate something phenomenal in their
eyes. No grammatical, spelling, or sense errors could escape Team
Finance’s set of “eagle eyes”. The new proofreading service of the team
aims to help students inside and even outside UP with editing their
papers. Now you know where to refer your graduating friends when
they come running to you pleading “May kilala ka bang pwedeng mag-
proofread ng thesis ko?”
HRWelcome to the Family
“We are Family” may be the perfect videoke song for next semester’s
buddy dates. Benjie Aquino and friends are on to something new.
AdJtoin, which seeks to address the issues of the current buddy
system, will group three members to adopt five applicants. These
family members would be “happy together” for one whole sem! Will
there be a “most awesome family” award next AdDendum?
We all need a little help sometimes
Do you think your team would need extra hands this sem? Although
that may not be in your minds right now (what with all this summer
heat!), Luis Estrada and crew will certainly give you an option. Team
AdHesive will generously provide “auxiliary managers” for teams
in need of additional manpower in the middle of the sem. Under
Observation members who were unable to get positions would be
coming in as the reinforcements.
Wait, there’s more! A new entry will be stored in your phone’s
contact list. The team hopes to acquire a dedicated AdCore number to
be used only for text brigades.
AdCore alumni will always be in our hearts...and walls!
What is Abi Reyes and team up to this sem? For starters, don’t
expect AdCore alumni to completely vanish from our FB group.
Starting this June, Team Adhere would break down an alum’s
AdCore experiences, achievements and present career a week!
This alum profile would then be posted to our FB group or
AdCore page. Expect lots of nostalgic as the face of an alumnus/
alumna we sorely missed pops up in the AdCore wall.
TatakAdCore
14
PRPAdVocate Will Sneak Up On You
Expect the unexpected as this team plans
to implement more guerrilla campaigns to
surprise and engage the student body. Also,
the team will organize a more “interactive”
culminating event.
Bringing Sexy Back
The sexiest advertising magazine to hit UP
has something in store for its loyal fan base.
Stay tuned for the launch of a new edition
exclusive for AdCore members and alumni.
The UJF Experiment
The UJF Planning team will utilize conventional advertising methods while experimenting with more media. Also, they will explore new channels to make UJF more enticing and create demand within the UP community.
SEaLHouse Rules from AdHouse
AdCore’s population is growing but
apparently the tambayan isn’t. We’ve been
hearing woes from both members and
applicants about getting a bigger tambayan
but that won’t be Team AdHouse’s main
concern just yet. Team AdHouse will make
sure the tambayan’s always presentable
(Who wants their home dirty anyway?)
through a general cleaning every month.
Also, they’ll be making sure that everyone’s
stuff will be safe by securing tambayan
rules and introducing the tambayan
logbook.
An AdVenture Packed Sem
Tired of not making it to the cut-off during
escapades to ad agencies every time? This
time you’ll have a lot of opportunities!
Team Adventure is aiming to entertain
everyone who’s up for an exposure to the
real world by giving you not 1 or 2 or 3 but
FOUR Adventures this semester!
Uyyy..Sobrang Mushy!
Ever wondered (or wandered, for that
matter) about that fast food resto along
Katipunan that has race car chairs?
Mushroom Burger will be Team Brand
Hub’s client this year. They will be in
charge of building brand equity for MB
through various brand activation events
and responsible advertising. Just when you
thought you’re good with *insert names of
popular QSRs here*, Team Brandhub will
make you think AND look again. *winks*
BrandHub 2
What with all our own tambayans and
just how big a university like UP is, not
to mention the dormitories and boarding
houses around it, UP students hardly
ever find the need to visit their very own
University Hotel. Team Brand Hub 2’s
direction will lead to that almost-mysterious
building along Aglipay Street. They will
have a re-launching event for the University
Hotel to increase the awareness of UP
students about their services.
Learning from the Best
Teenspeak has always been a big event for
the whole student body and it’s usually hard
to decide who the winners are going to be
with all the brilliant minds collaborating.
This year, Teenspeak will be making sure
that all participants will have the best
experience by having interactive activities
before and after the Boot Camp. Also, the
final five teams will have mentors to have
their out-of-the-box promotional plans
capture the would-be client’s heart.
UTPIbagsak na Lahat
With hopes to encourage more active
participation in Bagsakan, the AdCore Reps
to the BAC will hold a competition within
the org. The “bagsakables” will be placed in
secret safety warehouses to avoid losses.
#AdCoreIsAwesome
PRP managers are encouraged to live-
tweet AdCore events using the AdCore
Twitter account. The success of publicity
efforts for events could be tracked using a
hashtag (#AdCoreIsSexy). Additionally, a
promo corner for inspirational advertising
tidbits will be maintained by InfoCore PRP
managers in the AdCore Facebook page.