adaptive media experiences for ravensbourne college
TRANSCRIPT
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Adaptive media experiencesMedia not as solid formed narrative objects
https://www.flickr.com/photos/27461854@N04/3103089694
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Storytelling timeline
http://www.flickr.com/photos/feuilllu/302001867/
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Engaging, participatory, immersive..
http://www.flickr.com/photos/smcgee/234278571
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Storytelling not as a solid narrative
https://www.flickr.com/photos/nickpiggott/5212959770
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The pieces make the narrative
https://www.flickr.com/photos/halfbeak/5541818517
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Affected by context, location, time...
https://www.flickr.com/photos/haaijk/14196995087
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Storytelling with variables
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Narrative on Rails
http://www.flickr.com/photos/ag2r/4437697015
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Exciting times...1. Everything that’s already in the world when you’re born is
just normal
2. Anything that gets invented between then and before you turn thirty is incredibly exciting and creative and with any luck you can make a career out of it;
3. Anything that gets invented after you’re thirty is against the natural order of things and the beginning of the end of civilisation as we know it until it’s been around for about ten years when it gradually turns out to be alright really.
– Douglas Adams
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Attention is a scarce commodity
https://www.flickr.com/photos/dani_vazquez/12644326014
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TV as wallpaper
http://www.flickr.com/photos/chrisbartow/5835428673/
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The Attention Economy
http://www.themoviedb.org/account/LaTropa64 - Quote from New Line Cinema’s “Se7en”
“Wanting people to listen, you can’t just tap them on the shoulder any-more. You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention” - John Doe
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Just a tickle will do
http://www.flickr.com/photos/d_lee/2394548742
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Responsive and Adaptive
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Perceptive
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Responsive Radio
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Perceptive Media “Breaking Out”
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Perceptive drama
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Explainer
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Scalable experiences (50000+)
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Variations not versions
http://www.imdb.com/title/tt0816692/ Interstellar – © 2014 – Paramount Pictures
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http://www.flickr.com/photos/d_lee/2394548742
It’s the small things
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Context will define the future
http://www.imdb.com/title/tt2096673// Inside Out – © 2015 - Disney
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The emphatic factor
https://www.flickr.com/photos/dollarside/5026135055
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Memorable narratives experiences
http://www.imdb.com/title/tt0259711/ Vanilla Sky – © 2001 – Paramount Pictures
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Highly relevant
http://www.imdb.com/title/tt0114369/ Se7en – © 1995 - New Line Cinema
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Perceptive Radio
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Perceptive Radio v2
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Perceptive Radio sensors
LocationNumber of peopleEmotionsWeatherTime of DayTemperatureInternet lookups
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Media has far more potential
https://www.flickr.com/photos/joaoloureiro/2319668104
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Media has far more potential
Wired magazine Top trends for 2013
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Media and context meets mobile
https://www.flickr.com/photos/lukew/6171377827
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Perceptive media experiences
https://www.flickr.com/photos/barnimages/21796692282/
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We are the narrative
https://www.flickr.com/photos/ifraud/2795281745
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Storytelling always was/is participatory