adaptive marketing trends, visual content and customer experience management
DESCRIPTION
Marketing technology is changing so rapidly that organizations must become nimble, fast and flexible or their brands will die out. Many have turned to Adaptive Marketing approaches to customer engagement. Here we look at the top trends for Adaptive Marketing including: Customer Experience Management (CXM), the explosion of visual and rich media content, and the far-reaching ramifications of new media channels like social and mobile that create an urgency for contextual, in-the-millisecond marketing messaging and customer conversations. Marketing technologies can help organizations produce, manage, and leverage their visual assets by starting with collaboration early in the creative production phase. This enables rapid production, agile management and delivery of assets that can be leveraged and re-used across omnichannel customer touchpoints, delivered at exactly the right moment, on the right device.TRANSCRIPT
We enable companies to connect with, and engage, people by unleashing the power of their Visual Media
Our Mission
20years experience
1400installations
+ 1,000,000active users
+
North Plains
Global Brands
// Business alliances // Technology alliances
Our Partners
Trends in Adaptive Marketing
Use
& S
peed
of d
eliv
ery
of R
ich
Med
ia
TIMEUX
contextual, relevant
Real-Time Marketing
interactive, social
Mobile / Video
dynamic
Digital / Web
static
immersive
Virtual Reality
User Experience Evolution
We are here…
Top 3 Key Trends Today1. Customers Experience
• Contextual, Relevant
2. Visual & Rich Media Explosion
• Engaging, Accessible
3. Mobile & Social
• Speed vs Control
Customer experience matter6 years StockPerformance Of Customer Experience Index (CXi) Leaders Versus Laggards Versus S&P 500 (2007 to 2012) !
Forrester Research and Watermark Consulting !
http://www.watermarkconsult.net/blog/2013/04/02/the-watermark-consulting-2013-customer-experience-roi-study/
12 Solution Alliance
Customer Experience Drives Success
Context Drives Customer Experience
Content Drives Context
33 Solution Alliance
Optimized Design Elements
Proper Branding
Contextually Relevant
!
Contextually relevant tasks
Optimized Navigation for Device
Detect device
capabilities
TREND #2: Visual / Rich-media explosion • Importance of visual assets to brands and customer experiences • Multi-channel, multi-market, multi-brands • Dramatic shift in marketer investment in “digital” • New world of visual assets –> portable & interactive: at the speed of now -> markets of “one” • Marketer / brand manager ownership
VIDEO
2013 Video Marketing Survey & Business
Video Trends Report !
http://www.reelseo.com/
2013-video-marketing-business-survey-
trends-report/
3D and Virtual Reality
http://youtu.be/tBmDnh1EGb0
Price Product Promotion Place
4P’s
TREND #3 - SOCIAL
Reach Relevance Reaction Responsible
4R’s
Speed or Control? Which one will provide your brand
the biggest value?
SPEED CONTROLCompliance FrameworkCreative Velocity Accelerated Delivery
AGILITY RISK
AGILITY RISK
SPEED CONTROLCompliance FrameworkCreative Velocity Accelerated Delivery
RISKAGILITY
Reach - Relevance - Reaction - ResponsibleSpeed AND Control?
SPEED CONTROLCompliance FrameworkCreative Velocity Accelerated Delivery
10 Minutes
Launch
OREO EXAMPLE
Trigger 10 Minutes
Launch
Trigger
times in one hour, according to AdAge.
retweeted 10,000
OREO EXAMPLE
So what does this all mean for marketers?
Pressure to: • Accelerate Time-to-Market • Increase Relevancy • Protect Brand (Brand = perception) • Control Cost • Provide Return On Marketing Investment (ROMI) • Increase competitiveness • Make appropriate and meaningful connection at the right time
Marketer’s Challenge
MARKETERSchannelsassets
collaborators
projectsGrowing #
Growing #
Growing #
Growing #
Content (Rich media) Production / Management
Campaigns & Brand Management / Leverage (MRM, Marketing Automation, CRM, …)
Personalization (in-context, relevant, dynamic)
User Experience / Omni-channel delivery
Global Management language, culture, regulation, etc..
Connecting your world. Visually
Connect the Digital Marketing ecosystem together
WORKFLOW ANALYTICS / REPORTING
Integrating the pieces together
Creative asset Lifecycle
MANAGE LEVERAGE
visual assets efficiently and effectively
PRODUCE
PRODUCEDesign
Layout Synchronize
Capture
Re-Express Proof
visual asset creation / production
MANAGE
TagCurateOrganize
Automate
Transform
visual asset management
LEVERAGE
across all output devices, media & platforms
MANAGE
Comprehensive Portfolio
visual asset
PRODUCE
visual asset
MANAGE
visual asset
LEVERAGE
On Brand
Optimize workgroup output
Seamless, integration
InContext collaboration
PRODUCE work in progress visual assets
Scalable, flexible & customizable
Protection, rights management
Rapid access, metadata & search
MANAGE enterprise digital asset management
Single solution for multiple brands
Rapid time to value
Flexible, adaptable platform
LEVERAGE maximise brand value
Pan-Enterprise Benefits
• Streamlining creative development
• Improving workflow / collaboration
• Ensuring asset and rights protection
• Driving value inter brand equity
• Enabling effective use and re-use
• Cost containment
On Brand
//summary
GLOBALREACH
PROVENSOLUTIONS
SCALEABLEPLATFORM
CUSTOMERSUCCESS
PRODUCTINNOVATION
PARTNERNETWORK
