Sean Coxall President of Supply Chain Solutions, Branded Business

Digitalization Update

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LF Digital Platform

Better Entry Point for Partners

Materials

Design Production

Vendor Platform

Materials Platform

Easier Materials Sourcing

Work “Closer to Needlepoint”

Production Platform

3D Design Platform

Quicker Design Iterations

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Better Entry Point for Partners

Materials

Design Production

Vendor Platform

Materials Platform

Easier Materials Sourcing

Work “Closer to Needlepoint”

Production Platform

3D Design Platform

Quicker Design Iterations

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Materials Marketplace

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Materials Marketplace

An online materials portal that allows merchandisers and

vendors to search for innovative new fabrics

Fully curated collections

Detailed specifications enable right quality to be chosen, and

time saving on inquiry

Each mill has an individual showroom to curate and present new

collections, with comprehensive mill profiles showcasing

production capabilities

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Materials Marketplace

Pilot Launch Marketplace

Pilot Startedo Fabrico Trendso Searcho Collections

4X suppliers7.5X itemso Fabric & Trimso Trendso Advance searcho Private collectionso 3D ready fabric

13X suppliers25X itemso Buy & sello Consolidateo Track & analyze

Mar 2018Internal process tests

LIVE

Oct 2018Go live with external business partners

Apr 2019On-line transactionsBuy & sell materials

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“Materials marketplace enables seamless, reliable, and curated collaboration”

2 3From ANALOG To DIGITAL

Weeks Hours

• Converting physical to digital assets and increasing costing benchmark robustness

• Deepen relationships with mills and trim suppliers• Facilitate more efficient collaboration between

customers, vendors, and LF

The global fabric export market is worth more than $280bn, $7bn of which is sourced through LF…the opportunities for a digital fabric marketplace in Asia is about $157bn (Asia is ~55% of global market)

Materials Platform

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Better Entry Point for Partners

Materials

Design Production

Vendor Platform

Materials Platform

Easier Materials Sourcing

Work “Closer to Needlepoint”

Production Platform

3D Design Platform

Quicker Design Iterations

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Digital Design Centre of Excellence

Digital Design Centre of

Excellence (CoE)

• Aggregate 3D design tools

• Aggregate 3D design expertise

• Technology and geography agnostic

• Standardised processes, ability to scale

• Estimated 50% reduction in sample effort and costs

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Team Formed

1.5X

3.5X

5X

3D Team Evolution

Sep 2017

Jan 2018

Mar 2018

Dec 2018

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Simplifying the process for supply chain partnersAn

alog

Dig

ital

Design Concept

Proto Sample 1

Proto Sample 2

Salesman Sample

Fitting Sample 1

Fitting Sample 2

Size Set Sample

Pre-Production Sample

Bulk Approval

Like?

Style Drop

Right First Time Physical Sample

Style Change Iterations

Bulk Approval

Design Concept

Like?

=

Yes Yes

No No

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3D Virtual Design

10X 40X 4X 3XResulting in operational improvements of digital product development time savings

More customers

Increase in total number of styles

Faster in 3D design hours

Increase in weekly output per designer

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Key Tool: Exclusive Digital PlatformExclusive digital interface to host a single source of truth Review new inspiration and access a digital archive

1W3146 1W3262 1W3315 1W3560

SIMONS

Select from a library of styles and fabrics curated based on market trends and customer brand identities

Easily export developments and past libraries to excel or PDF format for reporting and analysis

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Virtual Visual Merchandising

“Digital stores” allow customers to see the range “on the shelves”

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Multi-Category Brand

• Multi-category brand with US$5bn+ Revenue

• Brand new customer – able to “get in the door” by providing pure digital services for all categories and brand lines

• Resolved customer pain point of trying to build internal digital PD capabilities

• Following up with new speed sourcing model through Supply Chain Solutions

Case Study

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Lifestyle Brand

• Lifestyle brand with US$1bn+ Revenue

• Created new digital collections for e-com applications that were faster and more responsive to market demands

• Digital assets allowed customer to speed up traditional process of product image uploads

• Increased our sourcing business volume with customer by 15%

Case Study

$69.90Slim Plaid Dress Shirt

$69.90Slim Easy Care Shirt

$59.90Slim Striped Button Down Shirt

MEN’S SHIRTS

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European Retailer

• European retailer with multi-billion revenue

• Used predictive analytics-driven insights on end-consumer preferences to identify best-selling styles and create new digital collection for instantaneous buy

• Speed to market (from 18 to 13 weeks)• Typical calendar: 18 weeks• Ready-to-buy digital collection within

2 weeks• 13 weeks from kick-off meeting to

in-store delivery

Case Study

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Footwear

• Virtual sampling service to more than 25 global brands in the past 2 years

• Created over 2000 styles

• Leadtime reduction from sketch to sales sample by over 40%

2D Sketch Digital Sample

e-Com application

Case Study

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• Aggregate 3D design tools and expertise• Technology and geography agnostic• Standardised processes, ability to scale• Estimated 50% reduction in sample effort and costs

2-4 1

From ANALOG To DIGITAL

Weeks Day

“Centre of Excellence aggregating technology and geographically agnostic resources to achieve maximum speed and quality of output”

Digital Design Platform

We simplify the product development process for our supply chain partners

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Trend Engine

Trend Engine Project (TEP)

TEP scrapes data from various e-Commerce sites and social media platforms.

Through statistical analysis, insights are generated that help validate product selection, product design detail, pricing, and product lifecycle prediction.

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# Social Events / Festivals # Location-inspired # Product Designs# Influencers

Trend Engine – Social SignalsAnalytical aggregation of trends by image recognition AI

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Market Pulse

22

Trend Engine – Market PulseSide-by-side comparison of identified trends to online SKU items

# Emerging, Trending & Declining Trends # Validated across sources # Deep-dive Enabled

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Trend Engine

More profitable and efficient growth for our supply chain partners

“Quality” orders at larger quantities

Less sampling “guesswork”, less time and effort

Greater product relevance, higher sell throughs for customers

Predictive analytics-driven design insight improves decision making speed and relevance

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Better Entry Point for Partners

Materials

Design Production

Vendor Platform

Materials Platform

Easier Materials Sourcing

Work “Closer to Needlepoint”

Production Platform

3D Design Platform

Quicker Design Iterations

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Production PlatformWe are creating

Production Platforms in four

geographies

• Drive deeper specialisation in production

• “Closer to needlepoint”

• Fewer layers, faster decisions, better communication

• Tracking and Quality tools

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• Supports Production-MR reporting

• Intent to standardize key milestones

• Implementation through 2018

• Mobile app also in development

Making it simpler to track WIP

Tracking Tool Overview

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the way it was… …the way it should be…

End of Line Inspection Tool

A “physical” pilot concluded in 2017, currently developing mobile app, expected to launch by end 2018

Making End of Line Defect Capture Easier

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Remote

Fragmented

and manual

Local

Integrated

collaboration and

data gathering

Production Platforms are about optimizing all production-related work, enabled by technology

• Drive deeper specialisation in production

• “Closer to needlepoint”

• Fewer layers, faster decisions, better communication

• Tracking and Quality tools

From ANALOG To DIGITAL

“Will consolidate information across different businesses providing one integrated platform”

Production Platform

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Better Entry Point for Partners

Materials

Design Production

Vendor Platform

Materials Platform

Easier Materials Sourcing

Work “Closer to Needlepoint”

Production Platform

3D Design Platform

Quicker Design Iterations

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Vendor Platform

Our vendor platform is a holistic vendor service proposition that combines the other three platforms

MaterialsPlatform

DesignPlatform+ Production

Platform+ Vendor Platform=

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A Central Point of Entry to the Vendor Platform

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• Measure against Target IMUs by Category

• A.I. Enabled Smart Costing

• Manage Multiple RFQs

• Easy Cost Benchmarking

Dynamic Costing

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Our vendor platform is a holistic vendor service proposition that combines the other three platforms to deliver value to our customers and supply chain partners

40 13From ANALOG To DIGITAL

Weeks Weeks

• Central entry point for vendors• Value added services and access to information• Digital costing tool• Capacity management tool• Enhanced Vendor Portal

“The fulcrum of our value added services”

Vendor Platform

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LF

Dig

ital P

latform

Margin Increase in speed correlated with 30% reduction in Markdowns

From ANALOG To DIGITAL

Speed

LF Digital Platform

Innovation New, differentiated products and flexible speed models

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